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CITY OF
CHULA VISTA
Cheryl Cox, Mayor
Rudy Ramirez, Councilmember James D. Sandoval, City Manager
Patricia Aguilar, Councilmember Glen R. Googins, City Attorney
Pamela Bensoussan, Councilmember Donna Norris, City Clerk
Steve Castaneda, Councilmember
REGULAR MEETING OF THE CITY COUNCIL AND A SPECIAL MEETING
OF THE CHULA VISTA REDEVELOPMENT CORPORATION
OF THE CITY OF CHULA VISTA
August 4, 2011 Police Department
4:00 p.m. Community Room
315 Fourth Avenue
CALL TO ORDER
ROLL CALL: Councilmembers Aguilar, Bensoussan, Castaneda, Ramirez and Mayor Cox
Chula Vista Redevelopment Corporation: Desrochers, Flores, Paul, Salas,
Watson, Cannon and Chair Munoz
If you wish to speak on the items on this agenda, please fll out a "Request to Speak"
form (available in the lobby) and submit it to the Ciry Clerk prior to the meeting.
THE ROLES AND RESPONSIBILITIES OF THE CHULA VISTA
REDEVELOPMENT CORPORATION
ADJOURNMENT to the next Regular City Council Meeting on August 9, 2011, at 4:00 p.m.,
in the Council Chambers.
In compliance with the
AMERICANS WITH DISABILITIES ACT
The City of Chula Vista requests individuals who require special accommodations to access,
attend, and/or participate in a City meeting, activity, or service, contact the City Clerk's Office
at (619) 691-5041 (California Relay Service is available for the hearing impaired by dialing 711)
at least forty-eight hours in advance of the meeting.
MEMO
Development Services Department Redeveloprncnt & Housing
DATE: August 2, 2011
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TO: Chula Vista City Council/Redevelopment Agency Board
Chula Vista Redevelopment Corporation Board of Directors
FROM: Gary Halbert, Assistant City Manager/Director of Development Services
SUBJECT: History and Future of the CVRC
In preparation for the upcoming August 4, 2011, Joint Workshop between the Chula
Vista Redevelopment Agency (RDA) and the Chula Vista Redevelopment Corporation
(CVRC) staff is providing a brief history and background regarding the formation and
functions of the CVRC. We are also providing three structural options for consideration
in your discussion of the future of the CVRC.
CVRC Restructuring
On November 23, 2004, Resolution No. 2004-383 approved the formation of the CVRC
to conduct redevelopment and planning activities. The purpose of the CVRC was to
serve as a separate entity dedicated to advising and making recommendations to the
City Council and Redevelopment Agency regarding planning and redevelopment within
the redevelopment project areas. The CVRC assumed the powers and responsibilities
previously delegated to the Planning Commission, Resource Conservation Commission,
and Design Review Committee functions with respect to legislative actions.
The original organizational structure included City Council members and individuals
with technical expertise in designated professional fields. This structure was later
revised on May 24, 2007, to remove the City Council members from the CVRC Board of
Directors.
On May 27, 2010, and June 15, 2010, the CVRC and RDA, respectively, considered and
ultimately recommended and/or approved the following actions:
Approved the Public Participation Policy for review of development projects in
the Chula Vista redevelopment project areas
Dissolved the Redevelopment Advisory Committee (RAC)
Replaced the procedural framework for CVRC design review
On June 10, 2010, the CVRC bylaws were amended to include the following
modifications:
29G Fourth Avenue, Chula Vista, CA 91910 i www.chulavistaca.gov/wrh I (619) 697-5047 ~ fax (619) Sd5-5695
• Removed the authority of the CVRC to act as the Resource Conservation
Commission
• Modified the required number of directors from a maximum of nine to also
include a requirement fora minimum of five directors
• Provided criteria for designation and terms of office for directors that specifically
required design professionals in the area of architecture, civil engineering,
environmental planning, and urban planning and/or design and specified that a
minimum of four Directors with design professional experience must serve on the
board at all times
In the fall of 2010, the Chula Vista Municipal Code Chapter 2.55 was modified to reflect
the following modification regarding the CVRC:
• Removed the CVRC's authority regarding any actions that by State law required
Planning Commission review and consideration
• Eliminated the CVRC's authority in regards to Resource Conservation Commission
actions since the primary functions of the RCC were unrelated to the CVRC.
However, the CVRC is still required to review environmental documents when
considering rendering a decision regarding discretionary permits.
The Development Oversight Committee recently recommended that the design review
functions be contained within one design review body, which would effectively eliminate
this function from the CVRC.
As reflected in this brief history, there has already been a significant reduction in the
responsibilities and functions of the CVRC since its formation in 2004. Originally, the
CVRC had the powers and responsibilities that were previously delegated to the
Planning Commission, Resource Conservation Commission and Design Review
Committee with respect to legislative actions. In an effort to further streamline the
development review process, the CVRC currently only has the responsibility of the
Design Review Committee. However, as mentioned above, the Development Oversight
Committee has recommended that should the CVRC continue, that the design review
functions be eliminated from the CVRC.
CVRC Discussions
June 9, 2011 CVRC Meeting
At the June 9, 2011, workshop of the CVRC the discussion centered on the future roles
and responsibilities of the CVRC. The initial discussion focused on the Development
Oversight Committee's recommendation to have all design review functions contained
within one design review body. However, the more significant discussion surrounded
future roles and responsibilities of the CVRC. Additionally, Directors were asked whether
or not they would be interested in continuing to serve as an informal advisory group to
staff should the CVRC, as a corporation, be eliminated.
276 Fourth Avenve., Chula Vista, CA 91970 ~ www.chulaviskaca.gov/cvrh , I (619) 691-5047 I fax (619) 585-5698
The CVRC directors provided a significant amount of input regarding other important
roles and functions that they feel the CVRC provides including:
• Financial review of proposed projects and programs, including return on
investment
• Ability to prioritize projects
• Determining the value of Low-Mod Housing Fund dollars
• Approaching the project review at a "Complete Streets" level
• Composition of the CVRC creates a body that better understands the
development process but with an interest in balancing the needs of the City and
the developer
• Serving in the capacity of an organized body that can get people interested in
redevelopment and serve as a "sphere of influence" for reinvestment in all
western Chula Vista
• Having the ability of having broader discussions of housing and redevelopment
in a larger context that is necessary to have a "complete' neighborhood
• Serving as a connection to the development community
At this meeting a majority of the Directors in attendance indicated a desire to continue
the CVRC as a formal body. A few of the Directors indicated their willingness to
participate should the CVRC be modified to an advisory board and not a commission.
One Director suggested that the CVRC needed to continue as a corporation and
function similar to the Centre City Development Corporation with staff and a separate
regulatory process.
July 28, 2011 CVRC Meeting
At the July 28, 2011, CVRC meeting, the Directors discussed three organizational
structures and relevant roles and responsibilities for each structure as presented by
Director Watson in his memo to the CVRC Board. The three organizational structures
discussed were:
1. Non-profit Corporation
2. Commission or Board
3. Advisory Committee
A variety of opinions, questions and concerns were discussed surrounding the three
structures. Some of those comments include:
• Commission structure is more agile and allows more freedom
• Concern that the CVRC is not really relevant and not providing enough to the
process
• The structure of the CVRC cannot be a stumbling block
?76 Pourdi Avenue, Chula Vista, CA 91910 i www.chulavistaca.gov/curb i (619) 691-5047 ~ tax (619) 585-5698
• The CVRC would be more effective it had its own internal operation's staff and
resources
Is staffing the CVRC a good use of limited resources?
• There is already so much community/civic participation that provides feedback to
the City Council/RDA
• There are areas (e.g. Bayfront and Auto Park) that are ripe for development and
the CVRC could be instrumental in helping develop those
• Expertise and qualifications of the Directors as a positive attribute
Advocacy versus Decision-making as the role of CVRC
The example of the San Diego Housing Commission as a positive structure
because of its ability to advise with limited conflict with the City Council
• View of CVRC as a business organization that utilizes the expertise (finance,
business, development, etc.) of its directors to listen and make recommendations
on sound redevelopment activities
• Broadening the scope of the CVRC could be beneficial to the advisory group and
the City
Representing the Chula Vista Chamber of Commerce, Lisa Cohen, Executive Director
indicated her support for the CVRC and an expanded role. She mentioned the
support and expertise that the CVRC provides as a recommending agency to the City
Council/RDA and the transparency that this body provides to the public as another
avenue for public discussion.
The CVRC Directors did not take a position or make a recommendation as to their
preferred structure.
Discussion
The City Council/RDA has expressed a desire to discuss the current and future roles and
responsibilities of the CVRC. There are three organizational structures that appear to be
relevant and appropriate options for consideration. Amore detailed description of
those three structures is described below.
1. Non-Profit Corporation. This is the current structure of the CVRC and is a
structure more relevant to an independent body entity that oversees, operates
and manages staff, a budget and projects and programs. The CVRC was
originally structured as a corporation because it was envisioned that it might
become more like the Centre City Development Corporation, a Redevelopment
Agency of the City of San Diego that manages and operates the downtown
redevelopment project areas. However, this is not how the CVRC currently
functions. Should the CVRC maintain its structure as a corporation, staff
recommends that the design review functions be eliminated.
27G Fourth Avenue, Chula Visla, CA 91910 ~ www.chulavistaca.gov/cvxh I (619) 691-5047 ~ fax (619) 5955698
2. Commission or Board. Asa Commission or Board, all the general rules as
described in Chula Vista Municipal Code Chapter 2.25 would apply including:
Members would still be appointed by the City Council (minimum of three
affirmative votes required)
• Brown Act requirements
• Membership term limits
• Attendance requirements
• Code of Ethics
• Conflicts of Interest
• Mandatory Training Sessions
• Operations requirements including rules of members, number of meetings,
agenda preparation/posting/availability, required minutes, quorum and
voting requirements, staff support, etc.
This structure is a more formal structure that would be codified through the
Chula Vista Municipal Code. The Commission could still consider various aspects
of a proposed project or program and provide recommendations to the City
Council.
3. Advisory Committee. This structure is more informal. Typically, members would
not be Council-appointed nor would Brown Act rules apply. A Committee could
still consider various aspects of a proposed project or program but would not
make direct recommendations to the City Council. Although, the input of a
Committee could be included in any reports to the City Council and typically are
as part of the community input process.
Should the CVRC be eliminated and re-constituted as either a Board, Commission or
Advisory Committee, staff would recommend working with the new body to provide
input on the revitalization of all of western Chula Vista not focused just on
redevelopment project areas. Should the CVRC maintain its structure as a corporation,
their involvement would remain limited to redevelopment project areas.
The purpose of the joint workshop of August 4, 2011, is to discuss the future of the
CVRC and the possible organizational structures that might be considered if it is
modified.
Memo Prepared by.' Diem Do, Senior Project Coordinator, Redevelopment & Housing
276 Fourth Avenue, Chula Vista, CA 91910 i www.chulavistaca.govlcvrh ~ (619) 691-5047 I fax (619) 585-5698