HomeMy WebLinkAboutReso 2011-105RESOLUTION NO. 2011-105
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA WAIVING THE FORMAL BIDDING
PROCESS AND APPROVING THE SECOND ADDENDUM TO
THE EXISTING AGREEMENT BETWEEN THE CITY OF
CHULA VISTA AND HIGHBEAM MARKETING AND
AUTHORIZING AND DIRECTING THE CITY MANAGER TO
EXECUTE AND IMPLEMENT SAID SECOND ADDENDUM
WHEREAS, the development of a brand positioning statement and signature (tag) line for
the City of Chula Vista requires the expertise of a mazketing firm; and
WHEREAS, targeted marketing is a key element of the City's renewed focus on economic
development; and
WHEREAS, the City of Chula Vista has previously contracted with HighBeam Mazketing
via a March 18, 2010, agreement ("agreement") and subsequent first addendum for the
development of a communications strategy and roadmap and has been satisfied with the work
performed to date; and
WHEREAS, the City Manager has worked with HighBeam Marketing to develop the
scope of work to be delivered with the second addendum to the agreement between the City of
Chula Vista and HighBeam Mazketing; and
WHEREAS, HighBeam Marketing has developed intimate knowledge of the City of
Chula Vista given their Millenia project branding and identity work within the City of Chula
Vista, its successful completion of the Mazch 18, 2010, agreement and subsequent first
addendum, their extensive experience, including similar work for other public and private
entities, and their ability to complete the services in a timely manner and, as such, staff
recommends that the Council waive the formal bidding process as impractical; and
WHEREAS, the City wishes to enter into an second addendum to its Mazch 18, 2010,
agreement with HighBeam Marketing in the amount of $36,250 for the creation of a brand
positioning statement and signature (tag) line.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula Vista
does hereby: (1) find that HighBeam is uniquely qualified to perform the requested services and,
as such, waives the formal bidding process as impractical; (2) approve the second addendum to
the existing agreement between the City of Chula Vista and HighBeam Marketing, and (3)
authorize the City Manager to execute and implement the second addendum to the existing
agreement.
Resolution No. 2011-105
Page 2
Presented by
Maria Cachadoorian
Director of Finance/Treasurer
Approved as to form by
Gl n R. Goo ins
City ey
PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula Vista,
California, this 7th day of June 2011 by the following vote:
AYES: Councilmembers: Aguilar, Bensoussan, Castaneda, Ramirez and Cox
NAYS: Councilmembers: None
ABSENT: Councilmembers: None
ATTEST:
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Donna R. Norris, CMC, City Clerk
STATE OF CALIFORNIA
COUNTY OF SAN DIEGO
CITY OF CHULA VISTA
Cheryl Cox, Ma r
I, Donna R. Norris, City Clerk of Chula Vista, California, do hereby certify that the foregoing
Resolution No. 2011-105 was duly passed, approved, and adopted by the City Council at a
regulaz meeting of the Chula Vista City Council held on the 7th day of June 2011.
Executed this 7th day of June 2011.
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Donna R. Norris, CM ,City Clerk