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Home My WebLink About2011/04/19 Item 05 CITY COUNCIL AGENDA STATEMENT ~ \ 'f:.. CITY OF ~CHUlA VISTA APRIL 19,2011 Item .$ SUBMITTED BY: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA RATIFYING THE 2010/11 BUDGET OF THE THIRD A VENUE BUSINESS IMPROVEMENT DISTRICT AND AUTHORIZING THE DISBURSEMENT OF FUNDS PURSUANT TO THAT BUDGET DEVELOPMElf~ERVICES DIRECTOR/ASSISTANT CITY MANAGERC/\(\ _ CITY MANAGER r 4/5THS VOTE: YES D NO ~ ITEM TITLE: REVIEWED BY: SUMMARY In accordance with Chula Vista Municipal Code Chapter 2.22, the Town Centre Business and Professional Association known as the Third Avenue Village Association is required to submit a budget, on an annual basis, for the balance of the calendar year for expenditure of funds realized through tbe additional business license fee. ENVIRONMENTAL REVIEW The Environmcntal Review Coordinator has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the approval of the 20 10/11 budget of the Third A venue Business Improvement District is not a "Project" as defined under Section 15378 of the State CEQA Guidelines because it involves a governmental fiscal activity which will not result in a potentially signiticant physical impact on the environment. Therefore, pursuant to Section 15060 (c) (3) of the State CEQA Guidelines the activity is not subject to CEQA. RECOMMENDATION Approve the resolution BOARDS/COMMISSION RECOMMENDATION Not applicable. 5-1 April 19, 2011 Item S Page 2 of2 DISCUSSION The Chula Vista Downtown Business Association was established in 1971 to promote business activities in downtown Chula Vista and to aid in efforts to revitalize the area. The City Council ordinance establishing the Downtown Business Improvement District (BID) requires that the Town Centre Business and Professional Association known as the Third Avenue Village Association (TA V A) submit annually, a budget for the balance of the calendar year (Attachments A and B). The Third A venue Village Association is a non-profit corporation formed to administer the District's business. Generally the organization receives approximately $23,000 annually from the BID. In addition, TA V A also administers funds received from a property based business improvement district (PBID), established in 2001. The PBID activities are included in the attached budget but are not subject to Chula Vista Municipal Code Chapter 2.22. DECISION MAKER CONFLICT Staff has reviewed the property holdings of the City Council and has found that Councilman Castaneda has property holdings within 500 feet of the boundaries of the Town Centre Business Improvement District. CURRENT YEAR FISCAL IMPACT There is no current fiscal impact. ONGOING FISCAL IMPACT There is no on-going fiscal impact. ATTACHMENTS A. Third A vcnue Village Association 20 I 0111 BID Expenditure Summary Prepared by: Diem Do, Senior Project Coordinator. Development Services 5-2 ~ i},~ AClivlies or Services iY, i"~d'" ;,,' $ $ $ 1,000.00 $ $ $ $ $ , $ $ $ $ $ $ $ $ $ $ , ", $ $ ;4 $ .~ $ $ $ ,~ $ .. $ ."{ S " $ :_"" $ $ " $ CJ1 I W Wa es 1 .jJ ACCOunlinq Advenisin {Media Aulo Exoense/Service/Sloraoe ~ ,. Bank CharQ8s I Cred I Cards '~ Bannersl Street Enhancements '" BoardPlannino ~ Conferences 'to Contract Services it; Entertainment ." Phone/WebfCom ulers v Dues & Subscri Ions r Board E ection '> Em 10 ee Benefits ~!', Food/Beveraae Purchases ,,},~ Insurance >t' licenses & Fees r~ Marketing I Promotions t> Newsletter :r~ PBID Capitol 1m rovement prO'ects-:i Penalties Posta e Retention and RecrUit Renl.Equipment .':,' Renl-Office ..'- Re airs & Improvements Security I CVPD Bemners-Internal rpj Storaoe Su lies .~2_ Uniforms :.1," Utilities. Mise :~ Totals Third Avenue Village Association 2010/2011 BID Expenditure Summary 500.00 ;...,J;;;"...."";' $ , $ F $ 2,500.00 , $$ "-" S 1,300.00 $ $ ~,. $ ~1, $ ~~ $ It; $ '~; $ ~1 $ :j:, $ " $ r;, $ $ 1,000.00 '. $ $ $ $ :Cj $ '. $ ,,' $ ;~' $ " $ S i'~ $ tc $ ::. ~ $ $ $ .r 400.00 $ $ $ $ $ $ $ $ $ $ $ , $ w'- $ ~ $ . , "1 $ , $ ~H $ .", $ ;d : :;; $ '.!~ $ ~: ~ " $ c. $ r; $ $ >. $ j;) $ '{f ;gf $ ~ ;$9lM1-::'~W $ $ $ 7,SOD.00 $ $ $ $ $ $ $ $ $ , i.' $ ." $ t~~ $ ~rf $ ~ $ 120000 ;:.' $ ~'"': $ ~:; $ ['.~ $ $ ~~ $ ;., $ ".';' w, $ ., , $ . , .1 $ ;; $ * $ $ " i$~!f-;8'700,OOl 1.:,E.cono.mlc~, I ~:;.; ";;'8lld~';;kif'I~.' $ , $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ S $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ ~; : ,- ~ : $ $ , $ ~$ 'Ili $ f~ $ .'! $ ~! $ ~~ ~ . $ $ . $ V. $ ,C $ $ $ $ $ $ $ S :', , T::-~~:~n~~ $ $ 1'31 $ $ I,'i $ $ $ $ $ $ $ $ ~~t: $ 1"'1' , ~;Ji~: 1\111$ , , I,,: $ $ , }j $ $ :c' $ . $ '.' $ '-a $ >iI $ '~1 l$:t!lt:'l~.;~t>i' ;$;t,~(~:::~M', i-n '$;-;;:'i;:\;if1F.'r."f,+.' ,~Mall'\lenance;' ~ftB~dg~IUS: $ $ $ $ $ $ $ S $ $ i, : $ $ $ $ $ $ $ $ , $ , , $ S , $ $ $ $ S $ j$ rPn~J;::"~Tt~ (1) Includes TAVA slaff time related overall office operations, planning events, meetings and general organizational aspects of day to day acllvities (2) Budget is an estimate based on our annual business license allocation from the City of Chula Vista. Each year the allocation will be different, some years higher or lower. 1,400.00 2,80000 1,00000 200.00 100.00 ~ 400.00 Source: TAVA eslimated funding for events, allocat"ons for marketing and promotions, office, insurance and other activities surrounding specia events. I" c,' $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ , $ , $ , S $ $ $lilr.1 \700 ;OO.~ 1;f:~fj"QIs.Udgeq: :i'" :W~AloaUO"B (2F:' 1:;1 $51 $ $ 11 ,000.00 ~? $ $ $ $ $ $ ". , $ ".' $ - $ f" ~1 $ ~* $ l, $ $ !~ $ $ ~D $ ~ $ $ $ $ $ tf $ "'" $ ,: $ ,., $ $ ., $ ,- $ i..u $ it. $ i$~,~23;OOO,OO: :Ell1! 500.00 80000 200.00 r 20000 ~r; 1,300,00 ~J/ N n. 2,400.00 .- 2,800,00 1000,00 ~ t~~ 400.00 '. 2,40000 80000 'j'" ;;:11' :;:,'1" ~~, <j 200.00 '~1 , i 700.00 '~~ ~f ATTACHMENT A COUNCIL RESOLUTION NO. RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA RATIFYING THE 20 I 0/11 BUDGET OF THE THIRD AVENUE BUSINESS IMPROVEMENT DISTRICT AND AUTHORIZING THE DISBURSEMENT OF FUNDS PURSUANT TO THAT BUDGET WHEREAS, the City Council of the City of Chula Vista established a Business Improvement District (BID) on November 16, 1971, which created the Downtown Business Association; and WHEREAS, the City Council of the City of Chula Vista established a Third Avenue Property Based Business Improvement District (PBID) on July 24,2001; and WHEREAS, the Downtown .Business Association is required by the Chula Vista Municipal Code to report on its annual BID budget; and WHEREAS, the Downtown Business Association known as the Third Avenue Village Association (T A V A) has submitted their budget for ratitication by the City Council. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula Vista, that it hereby ratifies the 2010/11 budget of the Third Avenue Business Improvement District and authorizes the disbursement of such funds pursuant to that budget. Presented by Approved as to form by Gary Halbert, AICP, PE Assistant City ManagerIDirector of Development Services ~~~ Glen R. Googins City Attorney 5-4