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Philadelphia's Mural Project
The Mural Art C..pllol oOhe World
The Phi/adelphk1 Mur,llArts Progr"m (MAP)
starte<!in 1984 a!ia c?Jllponent of l!lE~ Anti.
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SOUTH COUNTY ECONOMIC DEVELOPMENT COUNCIL
San Diego's Voice for
Binational Business
Chula Vista
Business Outreach Report
Prepared by South County Economic
Development Council
2/22/2011
Report prepared by:
Tony Cruz, Business Outreach Coordinator
Cindy Gompper-Graves, Chief Executive Officer
Report:
Table of Contents
.
Introduction
Process
Findings
Recommendations
pg.3
pg.3
pg.5
pg.6
.
.
.
Attachment I:
. Introductory Letters Marked Return to Sender
Attachment 2:
. Team Schedules
Attachment 3:
. Business Assistance Requests
Attachment 4:
. Example Survey
Attachment 5:
. Volunteer Training Session Agenda
Attachment 6:
. Example Introductory Letters
Attachment 7:
. Surveyed Businesses Lists
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South County Economic Development Council
Page 2
INTRODUCTION
The South County Economic Development Council (SCEDC), with support from the City of
Chula Vista and the Chula Vista Chamber of Commerce, conducted a week- long outreach effort
targeting businesses along H St. and Broadway in the City ofChula Vista's 91910 zip code area.
SCEDC's objective during this effort was made to effectively reach out to businesses, regardless
of size, and deliver valuable information regarding federal, state, and local programs and services
capable of helping businesses succeed during these tough economic times.
The information found in this report should be considered confidential and proprietary a~ it
conveys information regarding sensitive and specific business needs. This report aims at
assisting the City of Chula Vista with their economic development etrorts and is not intended for
any other use.
PROCESS
Initial planning for this project began on January, 3 20 II. After careful consideration, SCEDC
staff decided to visit H St. and Broadway on West Chula Vista due to their location within the
San Diego Regional Enterprise Zone. The outreach effort occurred from January 10 through the
14,201 I, between the hours of 10:00 A.M. and I :00 P.M.
Outreach efforts targeted 241 businesses identified through a list provided by the City of Chula
Vista. Businesses were notified two weeks prior to scheduled visits through an introductory letter
co-signed by representatives of SCEDC, the City of Chula Vista and the Chula Vista Chamber of
Commerce (Attachment 6.) The letter introduced SCEDC and its partners, outlined the objective
behind the outreach visits, and included language encouraging owners & executive level
managers to schedule an appointment. Of the 241 letters mailed, 10 letters came back stamped
"Return to Sender" (Attachment I). City staff may wish to cross check its lists with SCEDC's
list ofretums.
SCEDC statrrecruited volunteers from various partner organizations (Attachment 2). During the
outreach, all participants met at 9:30 A.M. to conduct a brief training session designed to ensure
the participant's safety, describe the survey information sought and to ensure everyone
understood the outreach's general objective. Volunteers were also trained on how to promote the
available business assistance programs and instructed to note any question or concern
(Attachment 5). SCEDC staff specifically highlighted the San Diego Regional Enterprise Zone
program and SCEDC's layoff prevention/Rapid Response assistance services.
Following these training sessions, staff and volunteers were paired according to pre-planned
teams to ensure each team had someone who adequately understood the assistance programs.
Each team received a list of20-30 businesses, driving directions, a bag containing information
packets, and a clipboard of surveys. Teams then went business-to-business, distributing
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'South County Economic Development Council
Page 3
information packets and meeting with owners or high level managers whenever available. As a
result of this outreach, JJ surveys were completed (Attachment 7).
Information packets contained materials on the following programs and services:
. SCEDC, Accion San Diego, and Union Bank, financing programs;
. VetWorks information about reimbursable or no-cost on-the-job training (OlT) for Veteran
employees, Veteran hiring assistance services and employer tax incentives associated with
hiring Veterans;
. Able-Disabled Advocacy (ADA) information regarding hiring assistance services and
employer tax incentives for hiring ADA participants;
. Chula Vista Chamber of Commerce membership form, resource guide, and city and transit
map ofChula Vista;
. SCEDC and South County Career Center, information regarding workforce recruitment and
lay-off prevention;
. City ofChula Vista, information regarding the San Diego Regional Enterprise Zone;
. The Employment Development Department (EDD,) material on the Federal Work
Opportunity Tax Credit (WOTC) program, and a handout on EDD's CaIJOBS job
search/positing website;
. Comprehensive Training Systems (CTS,) a flyer explaining their OlT and targeted training
programs.
In all, outreach teams identified 18 (on 200 block of Broadway) "At-Home" businesses. For
safety purposes and out ofrespect for homeowners outreach teams were instructed not to visit
"At-Home" businesses.
All outreach teams were provided SCEDC's reworked Business Outreach Survey (Attachment
4). Changes were made to the survey in an effort to help outreach participants by taking it from a
4 page document down to a single, one sided, checklist style, without sacrificing essential
questions. This survey continued to be the primary method SCEDC used to collect essential data
used to identifY shifts in the business climate and to document business concerns.
As part of the training sessions, outreach participants received instructions on how to document
questions and concerns expressed during business visits (Attachment 5). Outreach participants
are held to the same standard as SCEDC staff and must agree to keep all business related
information confidential. Information collected during the outreach was compiled into separate
databases for analysis and used to track timely follow up assistance. All businesses that were not
visited were sent follow up letters offering the opportunity to schedule a meeting at a time
convenient for them.
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...",,' '.,. South County Economic Development Council
Page 4
FINDINGS
Chula Vista continues to hold great potential for development opportunities. Its central location
in the South County, ease of access to interstate roads, and wide availability of access through
public transportation infrastructure such as Metropolitan Transit System (MTS) trolley system
combine to allow for the development of an economically prosperous community.
With adoption of a few measures, Chula Vista can enhance its positioning with regards to
attracting businesses and assist existing businesses to prosper. The following findings consist of
issues idcntified by outreach participants, and include concerns expressed by cxisting business
owners.
Signage: Old signage on businesses that have not undergone renovations or are no longer
operating in the city are a common sight. H St. and Broadway have a high number of signs of
this nature. They were consistently found along the nine blocks visited.
Graffiti: Graffiti was found on both H St. and Broadway. The number of businesses that have
been vandalized is relatively low. However, this creates a negative image that can lead to a
reduction in business.
Pedestrian Crossings: Outreach participants witnessed several incidents of jaywalking across
the four-lane roadway in heavy traffic. Pedestrians appeared to have done so in order to visit one
of the several shopping centers or were attracted to the area due to the H Street Transit Center.
There is no designated crosswalk along the stretch of H Street between 1-5 and Broadway. The
corridor includes large intersections with multiple turn lanes and at the western end are the
railroad tracks and a freeway interchange. The combination of pedestrian attractions, such as the
trolley station and dense shopping centers, significant vehicular traffic, and large intersections
create potential pedestrian-automobile conflicts.
In addition, the intersection of Broadway and Flower St. can become an issue for pedestrians
who may see the yellow painted ladder pedestrian crosswalks along Broadway, although the
north crossing is contradicted by posted do not cross signs. Pedestrians are at danger of missing
the no-crossing sign located across the street and become a risk for drivers in this intersection.
Sidewalks: Major stretches of curbside red zones and yellow zones are in bad condition on both
H St. and Broadway. It was common to find cracks on the curb along Broadway which have
allowed for the growth of weeds. These conditions contribute negatively to the image of
storefronts. Additionally, there was very little in the way oflandseaping lining most of the
sidewalks on both streets.
Specific business needs/concerns (Attachment 3):
Four businesses indicated a need for further assistance regarding the Enterprise Zone. City of
Chula Vista contact information was reiterated in SCEDC's follow up letters. Furthermore, the
City of Chula Vista was requested to contact these businesses. Follow up letters also offered
assistance to businesses considering applying to the program. A significant portion of West
Chula Vista (H St and Broadway) falls within the boundaries of the Enterprise Zone making
most businesses eligible for the various tax incentives the program offers.
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South County Economic Development Council
Page 5
One requested follow up assistance with creating a Conneetory.com profile. Their contact
information was forwarded to the East County Economic Development Council (ECEDC.)
ECEDC representatives followed up with business owners and managers to assist them with
completing online Connectory profiles. They are the sole operators of this free business-to-
business online buyer supplier network. This provides businesses a free online web profile on a
site designed to act as a digital buyer-supplier network and provides that company a unique and
greater web presence for its goods or services.
Two businesses indicated a need for more information regarding Small Business Financing.
They were sent SCEDe's Small Business Loan application form along with information
explaining loan c1igibility. Their contact information was forwarded to Aeeion San Diego.
Accion San Diego offers loans between the $300 to $35,000 range and often assists companies
looking for supplemental financing for an already approved loan. In addition, Union Bank was
forwarded their contact information as thcy arc another lender alternative for small businesses.
RECOMMENDATIONS
The following are conclusions and recommendations to assist the City of Chula Vista with their
community and economic development efforts. This report is solely intended to assist Chula
Vista with their efforts and is not intended for other use.
GENERAL RECOMMENDATIONS
Storefront Improvements: A storefront revitalization strategy is recommended to address
conditions such as old signage and graffiti which deter customers away from local businesses. It
is recommended the City of Chula Vista seeks to minimize the effect these factors have on
businesses. Detrimental storefront conditions can equate to a reduction in shop-directed traffic.
Street Improvements: A North-south pedestrian crosswalk could be installed on West H Street,
specifically at the intersection of Woodland Avenuc and H Street. This should eliminate or deter
pedestrians from jaywalking and increase public safety on one ofChula Vista's busiest daily
traffic areas. Such a crosswalk will also speed up the time taken to move between shopping
centers and encourage movement among the various business locations on both sidcs of H Street.
Furthermore, the City needs to clarify the situation currently found at the intersection of
Broadway and Flower Street. Suggestions include removing the yellow pedestrian street lines or
removing the do not cross signs on the northern most crossing.
Finally, there is an opportunity for sidewalk revitalization in Chula Vista. Repainting of curb
markings and removal of weeds can further enhance the image ofChula Vista and positively
impact pedestrian shoppers.
Enterprise Zone: The entire area of H St and Broadway targeted during this outreach is located
in the Enterprise Zone. While conducting these efforts a significant increase in awareness of this
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South County Economic Development Council
Page 6
program was observed. Although aware, businesses remained apprehensive to take advantage of
the tax credits available to them due to misgivings about government or lack of understanding of
the specific process for taking advantage. SCEDC continues to recommend that the City provide
Enterprise Zone information City business license billing enclosures, or in water bills as a means
to heighten awareness. SCEDC will continue to work with our Enterprise Zone partners to find
additional methods to assist in the dissemination of information.
Markctinl!lConnectorv.com: The interest in marketing assistance was noted during Chula Vista
Outreach. Companies appeared to be interested in some of the free marketing/advertising
workshops available to them through Southwestern College's Small Business Development and
International Trade Center (SBDlTC). However, they were cautious in accepting immediate
referral to these services. It is imperative that companies look outside their existing customer
base and seek ways to promote the goods and services they offer. Increases in hiring will only be
achieved by an increase in the demand of services and products. The Chamber together with
SBDITC is best situated to promote and monitor marketing seminars focusing on different
aspects of marketing in today's economy.
Banncrs/Sil!:nal!:e: Banners advertising Chula Vista as a business destination are present along
the 600 block of H Street. There is an opportunity for banners to be placed throughout the entire
length ofH St. and Broadway. Business locations such as the Chula Vista Center could capitalize
on banners advertising and promoting businesses inside the center. For a complete list of
opportunities, please refer to SCEDC's Chula Vista Center Visioning report.
In addition, banners represent a way to show community identity and a low-cost effective way to
advertise the Enterprise Zone and other City programs or services. Additional identity markers
may also help build a more welcoming atmosphere and provide visitors with a community
navigational guide. These types of improvements could also be used to better direct traffic and
can be rented by the City if it chooses to provide such amenities to the business community.
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South County Economic Development Council
Page 7
Attachment 1 I ntroductory Letters Marked Return to Sender
Warm Letter
Returned Business Name Address Citv State & Zin
CANCUN JUICE BAR 204 BROADWAY CHULA VISTA, CA 91910
X
WilLIAM J BAKER/El 333 BROADWAY CHULA VISTA, CA 91910
PUEBLO LAW CENTER
X
WORLDWIDE AUTO 360 BROADWAY CHULA VISTA, CA 91910
X PARTS
THE MATTRESS PLACE 183 BROADWAY CHULA VISTA, CA 91910
X
BUCHACA'S 183 BROADWAY CHULA VISTA, CA 91910
X
KUARZO KRIST Al 333 BROADWAY CHULA VISTA, CA 91910
X NOVEDADES
COURTESY AUTO 375 BROADWAY CHULA VISTA, CA 91910
X SALES
DOUBLE GEE RECORDS 665 H ST CHULA VISTA, CA 91910
X
SOUTH BAY BARBER 136 BROADWAY CHULA VISTA, CA 91910
x SUPPLY
CREACIONES CHULAS 354 BROADWAY CHULA VISTA, CA 91910
X
K SIGNS 361 BROADWAY CHULA VISTA, CA 91910
X
CARROWS 598 H ST CHULA VISTA, CA 91910
X RESTAURANT #953
STAFFSTORE 645 H ST, STE. J CHULA VISTA, CA 91910
X ENTERPRISES INC
Attachment 2: Team Schedules
Chula Vista Outreach
South County EDC, Chula
Monday 1/10/2011 Vista Chamber of Commerce
Tuesday 1/11/2011 South County EDC
Wednesday 1/12/2011 South County EDC
Thursday 1/13/2011 South County EDC
South County EDC, Union
Friday 1/14/2011 Bank
Attachment 3: Business Assistance Requests
Page Retracted.
Please see City Manager for further
infonnation.
Attachment 4: Example Survey
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Souln Count) Economic Del'dopment Council
BUSINESS OUTREACH REPORT
Company Contact:
Position:
Phone:
WORKFORCE & HIRING:
l. # of Employees in San Die!!o:
Geoeral! Technical!
2. Are you currently hiring or laying off! Unskilled Labor! Craftsmen! Administrative! Senior
Clerical!Sales Skilled Labor Middle Mgmt. Mgmt.
Hiring? Nowl] Next 3-6mos [ ]
Laying off! Now[] Next 3-6mos [ ]
3. Reasons for layoffs (check all that apply):
I ] Downsizing [] Economy [] Plant Closure r] Cut Costs [] Other:
I BUSINESS LOCATION & GROWTH OUTLOOK:
1. How long have you been operating at this location? Yr(s): Month(s):
2. Where were you located prior to being at this address? Street: City:
3. Are you pleased with this location as a place to do business? I ] Yes [] No
i. lIves, what are the primary benefits of this location:
ii. If no, what are the main barriers to doing business at this location. and what other lucation(s) would
you consider:
4. In the next 3 years, do you expect to: a. Expand l] b. Relocate [] c. Close!Sell [ ]
l(answered a. or b.:
i. Are there physical barriers to expansion at your current site? [] Yes [] No
ii. When do you plan to ex and your facility? Yr(s): Month(s):
BUSINESS ASSISTANCE PROGRAMS:
1. Are you aware of the following programs/services offered by the South County EDC and its
partners'!
Workforce Training
Workforce Recruitment
Perrnit Assistance
ADA Tax Credits
Enterpri se Zone
Foreign Trade Zone
Connectory.com
Small Business Finance
Yes No
[] []
[] []
[] []
[] I]
[] []
[] []
[] []
[] []
ADDITIONAL COMMENTS:
More Information Requested
[]
[]
[]
[]
[]
[]
[]
[ J
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Attachment S: Volunteer Training Session Agenda
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9:30 AM to 1:00 PM
1. Safety
a. Do not visit a business that is unsafe or makes you feel uncomfortable.
b. Leave if someone uses foul language or mistreats you.
c. Business owners/staff can make appointment with an SCEDC outreach coordinator if
busy or would like to have longer conversations.
2. Survey
a. Think of it more as a conversation about the business and how it is doing.
b. Complete survey outside after you've talked to the owner or manager.
c. Ask for a business card or piece of marketing material.
3. Packets
a. What's included?
i. Partner programs and services.
4. Teams & Business Lists
a. Business Lists
i. Team is done once it has visited all businesses on their list.
ii. Note which businesses were closed, out of business, or moved to a new
location.
iii. Leave packet if business is closed and a mail slot is available.
iv. Please return business list, extra packets and all completed surveys with the
Chambers front desk attendant.
b. Directions and parking
Thank you for volunteering!
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South County Economic Development Council
December 14,2010
Dear Business Owner,
Hllacnment b
Example Introductory Letter
The South County Economic Development Council (SCEDC) in partnership with
the City of Chula Vista and the Chula Vista Chamber of Commerce wants to ensure
that the business community has the 1o01s and resowces it needs 10 prosper during
these tough economic times. We have various programs designed to assist you in
improving and expanding your business offered free of charge. There is a large
array of services that can support your efforts such as the Enterprise Zone Tax
Incentives program, various nonprofit small business lending programs, and the
South County Career Center's hiring assistance and workforce training services,
just to name a few.
SCEDC will be visiting businesses throughout the City of Chula Vista, January 10th
through January 14th, 20] 1 between 10:00 A.M. and ]:00 P.M. If you prefer 10
schedule an appointment with one of our Business Outreach Coordinators please do
not hesitate to contact SCEDC at (619) 424-5143.
Sincerely,
\SL~~
2?<'lo.o~ ("~
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Lisa Cohen
Chief Executive Officer
Chul. Vista
Chamber ofCommen:e
Chief Executive Officer
South Cotmly EDC
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Craig R.Jz.
Principle Economi
Development Specialist
City of Chula Vista
Attachment 7 Surveyed Businesses List
Surnv Business Name Address City State & Zio
- WHOLESALE FITNESS 131 BROADWAY CHULA VISTA, CA 91910
x STONE REPUBLIC FINANCIAL SERVICES 408 BROADWAY CHULA VISTA, CA 91910
X RENT A WHEEL 148 BROADWAY CHULA VISTA, CA 91910
X CABO MOTOR'S 169 BROADWAY CHULA VISTA, CA 91910
x BROADWAY AUDIO 354 BROADWAY CHULA VISTA, CA 91910
x A-CLASS SECURITY SERVICES 333 BROADWAY CHULA VISTA, CA 91910
x PERFECT SIGNAL LLC 263 BROADWAY CHULA VISTA, CA 91910
X 7 ELEVEN #13576F 698 H ST CHULA VISTA, CA 91910
RONALDO R SALDANA DDS/RONALDO R 665 H ST CHULA VISTA, CA 91910
X SALDANA DDS INC
X LOKO WIRELESS 255 BROADWAY CHULA VISTA, CA 91910
SAN DIEGO PEDIATRICS & FAMILY 401 HST3 CHULA VISTA, CA 91910
x MEDICAL CLINIC
x CONELY MOTOR SPORTS 142 BROADWAY CHULA VISTA, CA 91910
X H & R BLOCK 214 BROADWAY CHULA VISTA, CA 91910
GRE-LAZ COMPLETE AUTO REPAIR 107 BROADWAY CHULA VISTA, CA 91910
x #A
X TIABON AUTO SALES INC 126 BROADWAY CHULA VISTA, CA 91910
x MEDINAS TRANSMISSIONS INC 140 BROADWAY CHULA VISTA, CA 91910
X TACOS EL GUERO 200 BROADWAY CHULA VISTA, CA 91910
x PRESS PLAY CONNECTION 236 BROADWAY CHULA VISTA, CA 91910
RRR VENTURES INC DBA LIBERTY TAX 249 BROADWAY CHULA VISTA, CA 91910
X SERVICE
X BAHIA AUTO SALES INC. 270 BROADWAY CHULA VISTA, CA 91910
x J & L AUTO REPAIR INC. 273 BROADWAY CHULA VISTA, CA 91910
x CARBAJAL FLOOR INTERIORS 281 BROADWAY CHULA VISTA, CA 91910
x 7 ELEVEN 13570 285 BROADWAY CHULA VISTA, CA 91910
GERARDO RODRIGUEZ/LE PETIT HAIR 291 BROADWAY CHULA VISTA, CA 91910
X SALON
X OPTIMUM FLOORCARE 295 BROADWAY CHULA VISTA, CA 91910
x WIRELESS WAREHOUSE 311 BROADWAY CHULA VISTA, CA 91910
DESAI INVESTMENTS INC DBA RIVIERA 372 BROADWAY CHULA VISTA, CA 91910
X MOTEL
x NICHOLAS M GISTARO DMD 549 H ST CHULA VISTA, CA 91910
x CKLASS USA CORPORATION 646 H ST CHULA VISTA, CA 91910
x ACTION FOOTWEAR 655 H ST CHULA VISTA, CA 91910
x BANCO POPULAR 296 H ST CHULA VISTA, CA 91910
CHECK CASHIERS OF SO CA INC/USA 201 BROADWAY CHULA VISTA, CA 91910
X CHKS CASH
X C & R INCOME TAX 665 H ST CHULA VISTA, CA 91910
BESTYEAR AUTO REPAIR SERVICE 647 H ST CHULA VISTA, CA 91910
X CENTER LLC.