HomeMy WebLinkAboutAgenda Statement 1986/10/07 Item 12COUNCIL AGENDA STATEMENT
Item 12
Meeting Date 10/7/86
ITEM TITLE: Resolution ~~ ~S7 Approving an agreement with Visitor
Information Agency for operation of the Chula Vista Visitor
Information Center
SUBMITTED BY: Deputy City Manager Thomson ~I
REVIEWED BY: City Manage~.~ (4/5ths Vote: Yes No X )
At its meeting of July 22, 1986, the City Council authorized staff to solicit
proposals for the operation of the Chula Vista Visitor Information Center at
the Bayfront Trolley Station. Based on the objectives set forth in the report
approved by Council (see Attachment B), staff has negotiated the attached
contract (Attachment A) with the Visitor Information Agency (VIA).
RECOMMENDATION: That Council adopt the resolution approving the agreement
with VIA for operation of the Visitor Information Center.
BOARDS/COMMISSIONS RECOMMENDATION: The Bayfront Trolley Station Project
Steering Committee (composed of Councilman Moore and Supervisor Bilbray) was
provided an advance copy of the proposed contract and may have additional
input that Councilman Moore will provide verbally at the October 7 Council
meeting.
DISCUSSION:
RFP PROCESS: The RFP was mailed to 23 potential operators. These were
identified through advertising in Chula Vista, San Diego and Los Angeles
newspapers, recommendations, and referrals by persons involved in the visitor
industry. Responses to the RFP were received from VIA and the Chula Vista
Chamber of Commerce. Prior to the interview process of the evaluation, VIA
and the Chamber combined their proposals, and a joint proposal was made to the
City. Staff subsequently negotiated a contract with VIA which will
sub-contract with the Chamber of Commerce to provide locally oriented services
within the Center.
DESCRIPTION OF OPERATION: VIA is a video-oriented operation attempting to
establish a chain of visitor information centers throughout the region. VIA
currently operates centers in Palm Springs (1135 Indian) and San Diego's
Gaslamp District (411 Market). VIA plans to install four video monitors in
the center which has approximately 550 sq. ft. of space for visitor
information services. The remainder of the total 1,130 sq. ft. is comprised
of restrooms and storage areas. (The Center's layout is included at the end
of the RFP - see Attachment C.) The monitors will continuously display video
Page 2, Item 12
Meeting Date-T~T77~b
programs on visitor attractions, but the programs may be interrupted by
visitors wishing to view specific programs. Uniformed "counselors" will
dispense information from behind the Center's counter, using two monitors
mounted on the counter as a visual aid. Unless another location is
specifically requested by the visitor, referrals will be given to Chula Vista
merchants first. The counselors will also provide non-commercial visitor
information about the City and region, and the restrooms will be open to the
public during the Center's hours of operation.
SUMMARY OF CONTRACT: The attached contract is designed to ensure the
operation provides high quality public service to area visitors, promotes
Chula Vista and merchants within the City, and provides revenue to the City
and County while allowing the needed flexibility to ensure a successful
commercial operation. The VIA centers are supported by paid video advertising
which is displayed on television monitors within each center.
The attached contract provides for:
a. A three-year lease with two potential 2-year extensions, at City's
option.
b. Rent beginning at $1,000 per month escalating to $3,000 per month by
the third year. After the first year the rent amounts specified in
the contract will be adjusted upward annually based on the CPI.
c. Minimum operating hours set at 7:00 a.m. to 6:00 p.m. on weekdays and
9:00 a.m. to 6:00 p.m. on weekend and holidays.
d. Insurance to be provided by the operator in compliance with standards
established by the City's Risk Manager.
e. The City's right to exercise a one-year termination clause for any
reason or a 30-day termination clause for specified causes.
f. Commercial activities limited to reservations, ticket sales, vending
machines, and the sale of maps, books, tour guides and transit passes.
9 Non-video public service informational services such as a bulletin
board of community events, information on streets, medical
facilities, historical sites, public officials, lodging, etc. (more
fully detailed in Exhibit B to the contract).
h. A television monitor dedicated solely to Chula Vista and the South
Bay with non-commercial and commercial video features on the City
displayed continuously. This monitor will display a non-commercial
tour of the c;ty, a "walking tour" of the City which includes various
advertising segments, and regular video ads from Chula Vista and
South Bay merchants. The "walking tour" will make advertising more
affordable for small businesses within the City.
i. Utility cost and maintenance of the interior of the center (including
restrooms) to be paid by the operator.
j. Signage limited to design approved by the Design Review Committee as
shown at the end of the RFP - see Attachment C. The Planning
Department has reviewed VIA's request for the installation of VIA's
logo on the building and monument sign. Staff intends to approve
this request but require that the logo be slightly smaller than the
words "Visitor Information Center" as they appear on the building and
monument sign.
Page 3, Item 12
Meeting Date-T677T$b
Revenue and costs associated with the Visitor Information Center and Bayfront
Trolley Station will be shared equally by the City and County. External
center maintenance, landscaping, security, lighting of the parking lot and
other issues related to the project area that are not the responsibility of
the Visitor Information Center operator will be the subject of a forthcoming
report.
VIA personnel will be available at the Council meeting to provide an overview
on their planned operation of the center, if the Council so desires. If the
proposed contract is approved by the Council, VIA plans to have the center
operational on October 17.
The VIA Disclosure Statement is included as Attachment D.
FISCAL IMPACT: Rent paid by the operator will be shared equally by the City
and County according to the following schedule:
1st Year: $16,500 ($1,000 per month for the first six months, $1,500 per
month for months 7-9, and $2,000 per month for months
1U-12)
2nd Year: $30,000 ($2,500 per month) plus CPI adjustment
3rd Year: $3ti,000 ($3,000 per month) plus CPI adjustment
Exterior maintenance and landscaping costs for the entire project are being
formulated and will be presented in an upcoming report.
WPC 0924I
_~
1~e City Council of
Chula Vista, California
Dated
EXHIBIT_B
PARTIAL LIST OF VISITOR SERVICES TO BE HANDLED BY
THE VISITOR INFORMATION AGENCY:
1. Clubs and Organizations - within Community
2. Activity Schedules - Public Events.
3. Street Information - Closures, Detours, etc.
4. Medical Services -Listings within community
5. Professional Services - Listings within community
6. Chamber of Commerce Service Directory
7. Churches - Locations and schedules
8. Lodging Facilities within community
9. Dial-A-Ride
10. Meeting Rooms - locations
11. Real Estate Offices
12. Government Services & Referrals to Appropriate Departments
13. Schools within community
14. Recreation Sites within community
15. Historical Sites
16. Health Facilities
17. Public Officials within community
18. Museums and Schedules
19. Trains, stations and schedules
20. Mexico - information on tourist cards, parking, etc.
21. Tourist Attractions - Locations and Schedules
22. Parks, Playgrounds, Picnic Areas and Local Beach Information
23. Post Office and other Public Building Locations
24. Newspapers and local publications
25. Community Events - Parades, Displays, Seasonal Promotions
26. Business Site Availability
27. Statistical Information on Demographics of Chula Vista
UNLESS SPECIFICALLY REQUESTED OTHERWISE BY VISITOR, INFORMATION
WILL ALWAYS BE GIVEN ON THE COMMUNITY OF CHULA VISTA.
EXHIBIT A
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CITY OF CHULA VISTA
DISCLOSURE STATEMENT
ATTACHMENT "D" '
APPLICANT'S STATEMENT OF DISCLOSURE OF CERTAIN OWNERSHIP INTERESTS ON ALL APPLICATIONS
WHICH WILL REQUIRE DISCRETIONARY ACTION ON THE PART OF THE CITY COUNCIL, PLANNING
COMMISSION AND ALL OTHER OFFICIAL BODIES.
The following information must be disclosed:
1. List the names of all persons having a financial interest in the application.
~E~ ~T~?G~~ L,1i ~~¢YLIE•?s
//~2 ~' ~ CT1~ ~eT,u~r,~„P
List the names of all persons having any ownership interest in the property involved.
2. If any person identified pursuant to (1) above is a corporation or partnership, list
the names of all individuals owning more than 10% of the shares in the corporation
or owning any partnership interest in the partnership.
3. If any person identified pursuant to (1) above is a non-profit organization or a
trust, list the names of any person serving as director of the non-profit
organization or as trustee or beneficiary or trustor of the trust.
4. Have you had more than $250 worth of business transacted with any member of City
staff, Boards, Commissions, Committees and Council within the past twelve months?
Yes No~ If yes, please indicate person(s)
Person is defined as: "Any individual, firm, copartnership, joint venture, association,
social club, fraternal organization, corporation, estate, trust, receiver, syndicate,
this and any other county, city and county, city, municipality, district or other
political subdivision, or any other group or combination acting as a unit."
(NOTE: Attach additional pages as necessary.)
Signat re of plicant/date
WPC 0701P _~~, /~%~~
A-1 10 P r ~ nt or type name of app ~ cant