HomeMy WebLinkAboutAgenda Statement 1981/12/08 Item 15COUNCIL AGENDA STATEMENT
Item ~ 15
Meeting Date 12/8/81
ITEM TI LE: Resolution ~~ ,~6- Approving Proposed Budget and Achievement Report
for the Downtown Improvement District
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SUBMITT D BY: Director of Finance
(4/5ths Vote: Yes No X )
Ci y Ordinance No. 1885 requires an annual budget for the Downtown Improvement
Di trict to be submitted to the City Council for approval. In addition, it states
th t the City Council shall conduct an annual review of "the management activities
an achievements of the downtown improvement area and may hold a public hearing
to take testimony on such matters so as to ascertain the desirability and
ne essity of continuing the downtown improvement area."
Th proposed budget for calendar year 1982 and an achievement report for calendar
year 1981 (Exhibits A & B, respectively) have been prepared by the Town Centre
Business and Professional Association. Having reviewed both documents, it is my
REC MMENDATION:
That the City Council approve the proposed 1982 budget and accept the 1981
rep rt of achievements as submitted.
BOARD AND COMMISSIONS RECOMMENDATION: N/A
DISCUSSION:
The Downtown Improvement District was formed to promote business activity and
to id in efforts to make the area more attractive. The District's promotion
eff its are funded by a special assessment applied to each business or profession
in he District.
In 981, three major promotions were carried out by the Town Centre Business and
Pro essional Association:
1. The KSON Country Festival (in conjunction with the Business Salutes
Chula Vista event).
2. A fall radio and newspaper promotion was staged concurrently with
the Fiesta de la Luna.
3. The Annual Starlight Yule Parade.
In ddition to advertising and promotinnr of special events in the District, they
kep District members informed of proposed City projects with a monthly newsletter
and employed an individual to provide coordination and technical support of their
eff rts.
The
largest expenditures planned for 1982 are shown below:
1. Christmas decorations and promotions $7,600
2. Newspaper advertising 6,000
3. Country Festival 4,500
4. Downtown coordinator (salary) 3 600
Form A-113 (Rev. 11,/79)
Page 2, Item ~ 15
Meeting Date 12-8-81
Th remaining $5,400 is budgeted for the other promotional events, attendance at
Ca ifornia Downtown Association Seminars, and administrative costs. A representa-
ti e from the Town Centre Business and Professional Association will be present
to provide any additional information to the City Council requests.
FINANCIAL IMPACT:
$1 ,349 is available to finance the proposed 1982 budget. In addition $ 27,100
in special assessment receipts are estimated for 1982.
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