HomeMy WebLinkAboutAgenda Statement 1981/06/09 Item 8,8a
COUNCIL AGENDA STATEMENT
I tern 8. 8a
Meeting Date
Public hearing - Consideration of General Plan Amendment 81-4 to
ITEM TITLE: 43 acres located at the northwest quadrant of Broadway and
to Retail Commercial and Research and Limited Industrial
a. Resol uti on l'tf31 Adopti ng Gener~~l~an Amendment 81-4
SUBMITTED BY: Director of Planningq;\ (4/5ths Vote: Yes
A. BACKGROUND ~~
1. This proposal was initiated by The Price Company, which has also submitted an
application to prezone the subject property in conformance with said General Plan amendment.
The adoption of the proposed General Plan amendment is prerequisite to the consideration of
the petitioned prezoning and subsequent annexation of the territory to the City.
6/9/81
redesignate
Oxford Street
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2. The Environmental Impact Report on this proposal, EIR-81-4, was certified by the
Planning Commission on May 13, 1981 and is forwarded to Council for certification.
B. RECOMMENDATION:
Concur with Planning Commission recommendation.
C. PLANNING COMMISSION RECOMMENDATION:
On May 27, 1981, by a vote of 6-0, the Planning Commission recommended that Council
amend the General Plan from "Thoroughfare Commercial," "Medium Density Residential," and
"Parks and Public Open Space" to "Retail Commercial" and "Research and Limited Industrial"
as shown on Exhibit "A".
D. PLANNING AND ZONING INFORMATION
1. Existing zoning, land use and site conditions (see Exhibit "B").
The subject area is unincorporated and zoned County ~1-52 (Limited Industrial), M-54
(Moderate-Impact Industrial), C-36 (General Commercial) and RU-29 (Residential Urban - 29
DU/ac). The South Bay Community Plan designates the property as Medium Residential
(7.3 DU/ac.) and Heavy Industrial. The site consists almost entirely of vacant, level land
which was previously utilized for the production of truck crops. A furniture manufacturing
plant is located on leased land adjacent to Oxford Street at the southwesterly corner of
the site. The lease has approximately l~ years to run and the applicant is exploring
possibilities which would encourage the early termination of this use.
2. Adjacent zoning and land uses (see Exhibit "B").
North R-S-7 & C-36 (County)
South M-52 & C-36 (County)
East C-36 & RU-29 (County)
Single family dwellings and retail commercial uses fronting
on Broadway.
MTDB right-of-way, vacant land, and retail commercial uses
fronting on Broadway to a depth of approximately 750 feet
(Fed Mart, Pic-n-Save, etc.).
Retail and service commercial uses fronting on Broadway to
a depth of 300 feet average, and apartment complexes adjacent
to rear of Broadway commercial strip.
Elementary School, mobile home park, MTDB right-of-way,
tree farm, mixed residential types and vacant land.
West R-l, MHP & R-3 (City)
L oLf& 7
Form A-113 (Rev. 11/79)
continued
Page 2, Item 8, 8a
Meeting Date 6/9/81
3. Existing General Plan Designations (see Exhibit C)
The 43 acre parcel is presently subdivided into three land use designations. The
Broadway frontage between Naples Street and Oxford Street is designated Thoroughfare
Commercial to a depth of approximately 200 feet. The northwesterly corner of the property,
adjacent to Harborside Elementary School, is designated as a 5 acre neighborhood park.
The remainder of the property is planned for medium density residential development.
4. Proposed Change in Designation.
The proposed amendment calls for the redesignation of the property to Retail Commercial
and Research and Limited Industrial. The retail Commercial designation would be applied
to approximately 75%, or 33 acres, of the site's total net area, extending to a depth of
1100 feet from Broadway and running from Naples to Oxford. The Research and Limited
Industrial designation would be applied to the remaining 10 acres on the southwesterly
portion of the property.
It is the applicant's intent to locate a Price Club store at the corner of Broadway
and Oxford with other major retail users, or a series of competitively priced retail
outlets, north of the Price Club. The remaining 10 acres, lying south of Harborside
Elementary School, is proposed for light industrial development.
E. ANAL YS IS
1. General Plan Commercial Depth Inadequate.
The present General Plan designates a strip along Broadway about 200 feet in depth
for commercial development. Such a depth is inadequate to accommodate modern commer-
cial development which demands an extensive on-site circulation system and convenient
offstreet parking. The increased depth will allow for buildings to be grouped so as to
be well buffered from the Harborside School.
2. Industrial adjacent to Railroad Tracks.
The San Diego & Arizona Eastern railroad now provides freight service along the line.
This will continue during the off hours even after MTDB trolleys begin operating, thus
providing an opportunity to attract rail related light industrial uses to the area.
3. Sales Tax.
A discount center of the type proposed undoubtedly will attract customers from outside
of the city limits. In the post-Propo~ition 13 era, the sales tax revenues have taken on
increased importance to fill some of the gap left by dramatically decreased property tax
revenues.
4. Pa rk Needs.
As noted under paragraph 0.3, the present General Plan designates a 5 acre area just
east of the Harborside Elementary School for park purposes. There is no question that
the Montgomery area is substandard with regard to park areas, although the recently com-
pleted Lauderbach Park on the south side of Oxford, between Third and Fourth, alleviates
this situation somewhat. It also should be noted that the single family residential area
/ O~'o 7
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Page 3, Item < 8, Sa
Meeting Date 6/9/81
north of Naples is the only substantial residential area between "L" Street, Palomar,
Broadway and Industrial Boulevard. The park needs of this area are at least partially
served by the ball fields and playground area associated with the Harborside School. It
also is true that the city has no legal responsibility to provide park areas for the
unincorporated area of the county.
5. Location in Relationship to Traffic Corridors.
The subject property, of course, has frontage on Broadway. It is readily accessible
from 1-5 by the interchange at Palomar. Oxford Street will be improved and Naples will
be widened as part of the project and the site is within walking distance of the MTDB
station at Palomar for persons traveling north from the border. In short, the site is
well located for a major discount center.
F. CONCLUSION
The proposed General Plan amendment, together withe prezoning and annexation, will
make possible the establishment of a major competitively priced shopping complex in
Chula Vista in a location well suited for this use.
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