HomeMy WebLinkAboutAgenda Statement 1979/10/09 Item 17
CITY OF CHULA VISTA
COUNCIL AGENDA STATEMENT
Item No. 17
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For meeting of 10/9/79
ITEM TITLE
Resolution 'lKO>-- Approving First Amendment to
Agreement Between City of Chula Vista and\Community
Transi t Serv ices to provide marketing se.rv~,y
Development Services Administrator vJ'~
(4/5TH'S VOTE REQUIRED YES NO~)
SUBMITTED BY
ITEM EXPLANATION
On July 24, 1979, Council approved a contract with Community
Transit Services, Inc. (CTS) of Anaheim, California, for
provision and maintenance of vehicles and operation of a
specialized transit service (Handy trans) for area elderly
and handicapped. Handy trans is expected to be in operation
on November 19, 1979.
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I recommend approval of the attached amendment to the
City/CTS contract for provision of needed marketing services
which was not included in the responsibilities of the
contract operator under this agreement.
City staff is currently working with Caltrans staff from
Sacramento and San Diego on the development and
implementation of a comprehensive marketing plan which is an
important tool in the success of the one year transportation
demonstration program.
Both City and Caltrans staffs have also been working on
preparation of Handy trans brochures, flyers, fact sheets,
and news ads. However, there is neither sufficient manpower
nor necessary professional expertise available to accomplish
implementation of all phases of the important marketing plan
in-house. Community Transit Services (CTS) does have the
necessary manpower and expertise to perform needed marketing
tasks prior to and just after implementation of Handy trans
operations.
Agreement_
Resolution2S.-
EXHIBITS (continued on supplemental paqe)
Ordinance___ Plat____ Notification List_
JAB:nr/DP-014
Other Amendmen t
ENVIRONMENTAL DOCUMENT: Attached___ Submitted on
FINANCIAL IMPACT
Maximum cost of $5,000 for marketing services provided by
contractor will be entirely financed by (Article 4.5) LTF
monies. These funds have been budgeted in the City's Elderly
& Handicapped transit account for FY1980.
STAFF RECOMMENDATION
Approve resolution amending City/Community Transit Services
contract and authorize Hayor to execute amendment.
BOARD/COMMISSION RECOMMENDATION
COUNCIL ACTION
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Agenda Item No. 17
For Meeting of 10/9/79
Supplemental Page Two
CTS has developed and produced numerous informative
brochures, rider comment cards, flyers, posters, etc. for
many of the 25 transit operators/authorities that they
contract with to provide similar operations throughout the
state. Their work in this specialized field has been judged
to be of excellent quality by many of their clients and by
City staff. Work already performed in the marketing field
by City and Caltrans staff will not be duplicated by CTS.
Also, the professional advertising firm, Benedict
Communications Co., recently hired by the City will only be
marketing Chula Vista Transit and not Handy trans.
...
Under this amendment regarding provision of marketing
services, CTS would also provide two system vehicles and
possibly a service representative one week prior to the
start-up of Handy trans (i.e. the week of November 12, 1979).
The vehicles would be stationed at various senior centers
and social service agencies throughout Chula Vista for
promotion of the program.
The maximum cost to the City for these marketing services
provided by CTS under this amendment cannot exceed $5,000.
The ~llowable cost for provision of system vehicles for
Handy trans promotion will be on an actual mileage cost of
operation. The price charged to the City for marketing
services relating to printed materials shall be on the same
cost plus fixed fee (10%) basis that is essentially applied
to all other CTS operating costs of Handy trans operation
under the contract. Invoices for all marketing services
costs must be reviewed and approved by the Transit
Coordinator before payment is made. The entire costs of
provision of these marketing services will be financed by
(Article 4.5) LTF monies that are reserved for the purpose
of elderly and handicapped transit service provision.
Sufficient funds have been budgeted for marketing under the
City's Elderly and Handicapped Transit Service account for
FY1979.80.
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