HomeMy WebLinkAboutAgenda Statement 1974/02/26 Item 10
AGENDA ITEM NO. [10 ]
CHULA VISTA CITY COUNCIL MEETING OF: February 26, 1974
ITEM TITLE: Resolution - Approving contract with the Star-News for advertising
services publicizing Chu1a Vista City Bus Lines
INITIATED BY:
City Manager
BACKGROUND
On June 13, 1973, the City Council approved the City's fiscal 1974 SB 325 Fund
claim to support intra-city bus service. That claim included $3,000 for adver-
tising and promotion.
The promotion campaign has been delayed due to initial cash flow problems.
However, a concentrated effort now seems particularly appropriate due to
current fuel and automobile transportation problems.
The contract with the Star-News involves the use of 25 column inches of adver-
tising space each week commencing February 10, 1974, and ending June 30, 1974.
A total of 500 column inches will be utilized at $3.60/inch for a total
cost of $1,800.
This resolution was held over by Council from the meeting of February 19, 1974.
ATTACHED:
Resolution [X]
Ordinance [ ]
Agreemen t [ ]
Plat [ ]
See EXHIBITS [xl No. 1
Financial Statement:
$1,800 should be allocated from the 22-1720-5211 account (Bus Service Operations)
Commission-Board Recommendation:
N.A.
Department Head Recommendation:
N.A.
City Manager Recommendation:
Approval. Staff will bring back a request for Council appropriation
of the above amount from the Bus Operation Fund at the next Council
meeting.
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