HomeMy WebLinkAboutAgenda Statement 1980/12/23 Item 6
COUNCIL AGENDA STATEMENT
Item ' ,6
1()3 ~~ Meeting Date 12/23/80
Resolution - Approving
ITEM TITLE: Proposed Budget and Achievement Report for the
Downtown Improvement District
SUBMITTED BY:
Director of Finance
(4/5ths Vote: Yes___ No~)
City Ordinance No. 1885 requires an annual budget for the Downtown Improvement
. District to be submitted to the City Council for approval. In addition, it states
that the City Council shall conduct an annual review of "the management activities
and achievements of the downtown improvement area and may hold a public hearing
to take testimony on such matters so as to ascertain the desirability and
necessity of continuing the downtown improvement area."
The proposed budget for calendar year 1981 and an achievement report for calendar
year 1980 (Exhibits A & B, respectively) have been prepared by the Town Centre
Business and Professional Association. Having reviewed both documents, it is my
RECOMMENDATION':
That the City Council approve the proposed 1981 budget and accept the 1980
report of achievements as submitted.
BOARD AND COMMISSIONS RECOMMENDATION: N/A
DISCUSSION:
The Downtown Improvement District was formed to promote business activity and
to aid in efforts to make the area more attractive. The District's promotion
efforts are funded by a special assessment applied to each business or profession
in the District.
The major accomplishments of the Town Centre Business and Professional Association
in 1980, as indicated in the attached report, included four major promotions:
April
June
September
December
Easter Promotion
Fl,ag/Dad/Grad Days
Country Western Festival
Starlight Yule Parade
In addition to advertising and promoting of special events in the District, they
'kept District members informed of proposed City projects with a monthly newsletter
and employed an individual to provide coordination and technical support of their
efforts.
A similar program of events is planned for 1981, with $9,000.00 targeted for
, Christmas promotions and upgraded Christmas decorations. Additionally, sub-
stantial portions of the budget are allocated,for a coordinator ($4,000.00)
and the Country Western Festival ($2,000.00). The remaining $5,000.00 is
slated for the other promotion events and administrative expenditures.
Representatives from the Downtown Improvement District will be present to
provide any additional information the City Council desires.
I03CJ-t
Form A-113 (Rev. 11/79)
Agreement_____ Resolution
EXHIBITS
Ordinance Plat
----- -----
Notification List
Other
ENVIRONMENTAL DOCUMENT: Attached Submitted on
., .,
Page 2, Item
6
Meeting Date
12-23-80.
FINANCIAL IMPACT:
Currently $14,662 is on hand to finance the proposed 1981 budget and special
assessment receipts in 1981 are estimated at $23,000.
GKG/GSH/bc
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by the City C()~I,l:il of
Chula Vista, Calii.:lrnia
Dated
1:2-~3'?O
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