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Home My WebLink About2010/02/02 Item 5 CITY COUNCIL AGENDA STATEMENT ~f:. CITY OF ~~'to~ (HULA VISTA FEBRUARY 2, 2010, Item~ ITEM TITLE: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA RATIFYING THE 2009/10 BUDGET OF THE THIRD A VENUE BUSINESS IMPROVEMENT DISTRICT SUBMITTED BY: DEVELOPMENT SERVICES DIRECT~UTY CITY MANAGER ~ REVIEWED BY: CITY MANAGE" r 4/STHS VOTE: YES D NO ~ SUMMARY In accordance with Chula Vista Municipal Code Chapter 2.22, the Town Centre Business and Professional Association known as the Third Avenue Village Association is required to submit annually, prior to the first day of March, a budget for the balance of the calendar year for expenditure of funds realized through the additional business license fee. ENVIRONMENTAL REVIEW The Environmental Review Coordinator has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that the approval of the 2009/10 budget of the Third Avenue Property Based Improvement District is not a "Project" as defined under Section 15378 of the State CEQA Guidelines because it involves a governmental fiscal activity which will not result in a potentially significant physical impact on the environment. Therefore, pursuant to Section 15060 (c) (3) ofthe State CEQA Guidelines the activity is not subject to CEQA. RECOMMENDATION Approve the resolution ratifying the 2009/1 0 budget of the Third A venue Business Improvement District. BOARDS/COMMISSION RECOMMENDATION Not applicable. 5-1 February 2, 2010 Item '5 Page 2 of2 DISCUSSION The Chula Vista Downtown Business Association was established in 1971 to promote business activities in downtown Chula Vista and to aid in efforts to revitalize the area. The City Council ordinance establishing the Downtown Business Improvement District (BID) requires that the Town Centre Business and Professional Association known as the Third Avenue Village Association (T A V A) submit annually, prior to the first day of March, a budget for the balance of the calendar year. The Third Avenue Village Association is a non-profit corporation formed to administer the District's business. Generally the organization receives approximately $23,000 annually from the BID. In addition, TA V A also administers funds received from a property based business improvement district (PBID), established in 200 I, which activities are included on the attachment but are not to requirement outlined in Chula Vista Municipal Code Chapter 2.22. DECISION MAKER CONFLICT Staff has reviewed the property holdings of the City Council and has found that Councilman Castaneda has property holdings within 500 feet of the boundaries of the Town Centre Business Improvement District. CURRENT YEAR FISCAL IMP ACT There is no current fiscal impact. ONGOING FISCAL IMPACT There is no on-going fiscal impact. ATTACHMENTS Business Improvement District Budget Prepared by: Eric Crockett, Redevelopment Manager, Development Services 5-2 C11 I (.0) . Gl Description 1260 6000 .,00 6160 5200 6260 5270 5200 6300 6460 6470 6500 .700 .760 6900 7000 7300 7500 7600 7600 7620 7630 7840 7000 7910 6000 3260 3250 8270 6300 3500 6900 9000 Vi e. Aoooun Advettislo IMedla Aulo enee Bank Cha I Credit Cards Bannersl Street Enhancements Bowd Plannln Conferences CnntractServices En\ertalnment Phone I Wet> Duea & Sub UOOB Soard Election E ee Benefits Food/Bevera it Purchases Insurance Ucenses & Fees. Marketin I Promotions Newsletter PBID I vements Penalties Posta 8 RetantiOll 8f1d RecruIt Ren&.E I t Reot-Offic8 R 11'$& I vementa Securi I CVPO Semlnare-lntemal S<ora SU "as UlIikInn. UUWes Total Ex M" ded Inoome BID S eciaI S ea Incorne BID Ci $ Pro Income from MarttetJ E Projected Income from ACE Par Total Pre Income Tota Projected Exp.naes ected Net Inoome lou Accumulated Re.trY.. ".' Pro Wd ramalnln ,...rves $ o erallonal Res81'V8 Hi% of~ Unallocated Re.erve. for TAV $ Third Avenue Village Association Proposed 2009 - 2010 PBID I BID Budget Consolidation Summary 414000.00 23 000.00 140000.00 18000.00 SA! 000.00 a 8280.00 23,260.00 .0, sa 740.00 62,100.00 28 UO.OO $ 1000.00 0,'-- '. .:...., _ . M~ 87,550.00 '19776CtOO $ 5000,00'$ '23:00(1;00 '::38,000.00 $. ,,'32IXlOO S SOO.OO $ 1000;00 , :;,2000;00 ; $ 1000.00 S 5000.00 $:.:" if) ;00 $ 12600.00 ,$ ,', 86;201100 '., c:6(J()(XOO 3000.00 ';:":';';:5000:00 $ 2000.00 'ft,t.2'200:QO "'>':\,1000;00 7,900.00 "\15800;00 S$l);OO 4.500.00 $ 6000.00 "':1UOO,OO '2;500.00 ','38;(JOO.OD $ 5,000.00 '5000:00 $ 30000.00 S 100.00 $' ;'100;00 3,500.00 $ """11 001100 ,-:,:',,'10000;00 $ 13.300.00 1::::(:28300;00 S 20.670.00 ',',,-39000,,00 1 000.00 $ 5,000.00.. ;:',"':-:,1000.00 $ 1 000.00'$,1<:15,000.00 $ 500.00 >1,':1 601100 $ 500,00 ";;:1 5CKtOO 3000.00 : :.:: t 1:'::: - $ 1 000.00 ,., :2500.00 Farm.ra ....... ..... ..... """"'- ......., Dulg-n 0_...... Mak1Ienanc:e .- ofDlrectOl' M-...."''' 0.- Impro....m.nt. By'." ....... . 66.950.00 S 43 .00 18 000.00 6000.00 . 12000.00 20000.00 . 200.00 S 3,000.00 . 500.00 . 1 000.00 , 000.00 1,000.00 . 1500.00 9600.00 . 14 000.00 $ 50 000.00 $ 1000.00 5.000.00 $ 1,000.00 . 1 000.00 200.00 . S 2 000.00 . . 1 000.00 S 5,000.00 S . S 5000.00 S 5460.00 S 500.00 S S 500.00 S S 500.00 S 1 000.00 S 1512.00 S S 600.00 S 7 900.00 t 000.00 S 2000.00 11500.00 5000.00 500.00 $22 000.00 $ 8000.00 $ \5 000.00 $ 15000.00 1 600.00 10000.00 10 000.00 12870.00 500.00 14,000.00 500.00 500.00 1 000.00 1000.00 10488.00 1.000.00 . $ - s - . s - - S 40,772.00 S 172 8011.00 1 500.00 S!l7,OOO.OO 18000.00 111 oeO.OO $ 19,000.00 $ 104780.00 $190,320.00 $ :11118 114tOO Third Avenue Village Association Proposed 2009 - 2010 PBID / BID Management Plan Budget Summary OL Description Econonmlc D:nV~opm~t aM P61D Adllocacy & Adminlstrallo Mainlenace" DI6trictwlcle (91%) Mamtenance ~~Ird A:\enue ""::,~I Marketln 52.2% (20.2%) Enhanced 13.7% '260 $110500. $22 000.00 $32 000 00 $33260 '000 AccoUfltln $4,500.00 1:5000.00 $2.25000 $1,25000 $23 000. "00 Advenlsln I Media $23000.00 115000.00 36 000. "60 Auto H $200.00 2 60D 00 $500.00 $' . 5200 Bank Ch es/CredJtCljrds 500.00 .00 $1.000. 5250 Banneril Streel Enhancements 00.00 $1,500. ',.'$2'000;00 527. aoard PIano $1,000,00 - :5290 ConferenC88 S3 000.00 $3 500.00 6300 Contract Services 25 200.00 $3.000.00 19000.00 $39000.00 . 6450 Entertainment $6 000.00 '$6 000. 6470 Phone I Web $2,000.00 ,000.00 $5 QOO. 6500 Dues&5ubacrlIl0f16 00.00 $2000.00 200~ .700 Boan:I Election $1 000.00 . '$1 OOO~ .750 E o eeBenefits 56 900.00 $7,900.00 1000.00 $15800; 5000 FoodA3e ePurchaaes $1000.00 DO.DO 15)0: 7000 Insurance :5 600.00 000.00 $3 000.00 000. '-''''-''$14 7300 licenses & Fees $2500,00 ''':$2-500; 7500 M8I1<etin / Promotion, $21 500.00 $15,000.00 $1500. ..- 7.00 Newskltler 2500.00 $2500.00 ,000. 78DO PBIDI vements 15000. $7 500.00 500. 000. 7820 Penalties $100.00 :";':;':;':'{'$100' 7.30 Pool $1 500.00 500.00 "~"$5 000. 7840 Retention and Recruit $10000. $1000lloo 7800 Rent-E oj menl 16300. 12000.00 '$23300. 781. RenlvOfTIc:e 18330.00 $18670.00 '1 000.00 $1000. .., ','$39 000; 5000 Re &1 yemenls $1000.00 $3000.00 3 000.00 7000. .230 I CWO $15.000. 1!'000. .250 Semlnarrlnlemal $1 000.00 $5OD.OO '-"';.$1 '500~ 8270 - $1 000.00 .00 ;",:;,$l':SOO. .300 S, e. 2000.00 3000.00 ;$5000. .500 Uniforms $1 000.00 $1,600.00 $1 500.00 II .900 ""1ItIe. $12,000. $6,200.00 $5OD.OO 00.00 5000 Mise 1 500.00 ~ $260.00 $250.00 TotalE .... $311130.00 $13'170.00 75500,00 90760.00 $61. '0. 0'1 I .j:o 50".. Percentage of budgel 23% Percentage ot budget 12% Percentage ot budget aded Income PBID S ecial Pr Bd8d Income BID CIt Pr cI:ed Income from Market! E S Projected Income frOm ACE Park! $ Total Pro ted Income S Total Projected Expenael Pro ed Net Income Lass cc:umuletid Reaervo ;"~"" i" P ected remaln!n reserve. D don. Reserve 15% otTo Urndloceted Reserves for TAVA .. 414 000.00 23000.00 140000.00 18,000.00 696 000.00 618260.00 23260.00 88 740.00 I 62 100.00 paiD Reservu tor 2009 represents 1 0% of total Expene8 (Management Plan has 4.8%) 28,840.00 "'II Percentage ot budget COUNCIL RESOLUTION NO. RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA RATIFYING THE 2009/10 BUDGET OF THE THIRD AVENUE BUSINESS IMPROVEMENT DISTRICT WHEREAS, the City Council of the City of Chula Vista established a Business Improvement District (BID) on November 16, 1971, which created the Downtown Business Association; and WHEREAS, the City Council of the City of Chula Vista established a Third Avenue Property Based Business Improvement District (PBID) on July 24,200 I; and WHEREAS, the Downtown Business Association is required by the Chula Vista Municipal Code to report on its annual BID budget prior to the first day in March; and WHEREAS, the Downtown Business Association known as the Third Avenue Village Association (T A V A) has submitted their budget for ratification by the City Council. NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula Vista, that it hereby ratifY the 2009/10 budget of the Third Avenue Business Improvement District. Presented by Approved as to form by Gary Halbert, AICP, PE Deputy City ManagerlDirector of Development Services -.------ 5-5