HomeMy WebLinkAboutOrd 1996-2665 ORDINANCE 2665
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA AMENDING THE CERTIFIED CHULA VISTA
LOCAL COASTAL PROGRAM IN ACCORDANCE WITH
AMENDMENT 14 AMENDING CERTAIN SECTIONS OF THE
CHULA VISTA MUNICIPAL CODE, TITLE 19, SECTION
19.85.005 AND APPENDIX B, BAYFRONT SIGN PROGRAM,
MODIFYING SIGN REGULATIONS FOR THE INLAND PARCEL,
SUBAREA 4 OF THE CERTIFIED CHULA VISTA LOCAL
COASTAL PROGRAM (LCP)
WHEREAS, the community development department prepared an amendment to the
Certified Local Coastal Program (Amendment #14) amending certain sections of the Chula
Vista Municipal Code, Title 19, Chapter 19.85.005 and Appendix B, Bayfront Sign Program,
modifying sign regulations for the Inland Parcel, Subarea 4 of the certified Chula Vista Local
Coastal Program; and
WHEREAS, a Notice of Availability for Local Coastal Program Amendment #14 (LCPA
#14) was published in the Chula V~sta Star News newspaper on January 20, 1996 and said
notice was disseminated in accordance with Title 14, Division 5.5 of the California Code of
Regulations at least six weeks pnor to the scheduled city council public hearing; and
WHEREAS, the planning director set the time and place for a planning commission
public hearing on LCPA # 14 and gave notice of said public hearing, together with its purpose,
by publication in a newspaper of general circulation in the city and said notice was distributed
in accordance with Title 14, Division 5.5 of the California Code of Regulations; and
WHEREAS, the planning commission, at a public hearing held on February 28, 1996,
considered LCP Amendment #14, and recommended that cit ~ council adopt LCP Amendment
//14; and
WHEREAS, the city clerk set the time and place for a city council public hearing on said
amendment; and
WHEREAS, the community development director gave notice of the said hearing,
together with its purpose, by publication in a newspaper of general circulation in the City and
said notice was distributed in accordance with Title 14, Division 5.5 of the California Code
of Regulations; and
WHEREAS, LCP #14 was found to be a Class 5 exemption from the California
Environmental Quality Act (CEQA) requirements in accordance with Section 15305 of the
CEQA Guidelines; and
WHEREAS, the city council of the City of Chula Vista held a public hearing on March
12, 1996 at the appointed t~me and place, heard testimony, closed the public hearing, and
considered the proposed LCP #14.
The c~ty council of the City of Chula Vista does hereby ordain as follows:
Ordinance 2665
Page 2
SECTION h Consistency with General Plan Findings.
The city council does hereby find that the LCP, as amended by Amendment #14, is
consistent with the City of Chula Vista General Plan as amended.
SECTION Ih Local Coastal Program Amendlrnent #14.
Section 19.85.005 of the Chula Vista Municipal Code, Title 19, and Appendix B of
Section 19.85.005, Bayfront Sign Program, are amended as set forth in the attached
Attachment I for the purpose of modifying sign regulations for the Inland Parcel,
Subarea 4 of the certified Local Coastal Program.
SECTION IIh The city council hereby directs the mayor to submit Amendment # 14 to
the certified Chula Vista Coastal Program to the California Coastal Commission in
accordance with Section 13552 of Title 14 of the California Code of Regulations.
SECTION IV: This ordinance shall take effect and be in full force on the 31st day after
its adoption or immediately following approval of Amendment #14 of the certified
Local Coastal Program by the California Coastal Commission, whichever is later.
SECTION V: Invalidity; Revocation.
It is the intention of the city council at its adoption of this ordinance ~s dependent upon
the enforceability of each and every term, provision and condition herein stated; and
that in the event that any one or more terms, provisions or conditions are determined
by a court of competent jurisdiction to be invalid, illegal, or unenforceable, this
ordinance shall be deemed at city's election fully revoked and of no further force and
effect.
Presented by App fo by
~,~ ~'~~~ r~
Chris~jalomone
. Boogaard
Community Development Director City Attorney
Ordinance 2665
Page 3
ATTACHMENT I
19.85.005 Sign Regulations,
The size, location and design of all signs in the Chula Vista Bayfront LCP shall be subject to
the following:
1. For Subareas 1,2,3,5,6, and 7: no freestanding s4gn shall be greater than 10 feet in
height and signs shall be subject to the regulations of the Chula Vista Municipal Code,
Title 19, Zoning, Chapter 19.60, Signs, incorporated herein by reference, unless
modified by the provisions of this Specific Plan.
2. For the Inland Parcel, Subarea 4 - land designated as Industrial General, s~gns shall be
subject to the Industrial General zone, Section 19.46 of the Chula Vista Municipal
Code and for land designated as Commercial Thoroughfare, signs shall be subject to
the Central Commercial Zone with Precise Plan Modifying District as described in
Sections 19.36 and 19.56 of the Chula Vista Municipal Code .
3. For the Midbayfront and Industrial Subareas, Subareas 1 and 2, the following
regulations shall also app)y:
a. Public Signs.
1 ) Street Name Signs: Street name s~gns shall have special mountings and
fralnes to identify streets as being a part of the new Bayfront
community. The sign copy and construction shall reflect a unified style
and colors.
2) Directional Signs: Directional signs at intersections will help establish
gateways to the redevelopment area, and may include such generic
information as convention center, marina, special-use park, wildlife
refuge, etc., as necessary. Directional information for private
developments may be included also at the discretion of the design
review board. hlformation will be clustered on one sign per intersection.
Signs will have staedardized mountrags and trip. Each sign location
shall include specially designed landscaped areas to create a setting.
3) Information Signs: Public information signs are designed for public
facilities and services such as parks, marshes, marinas, trim, and colored
to be unified with the basic public sign theme.
4) Traffic and Parl<ing Control Signs: Traffic control and parking signs shall
be designed with standard copy faces, and shall be trimmed in a manner
consistent wdh Bayfiont motif. Exact s~zes and locations are required
by state regulation
b Private Signs
Ordinance 2665
Page 4
1 ) Commercial Uses Adjacent to Freeway: Commercial uses with freeway
exposure shall be allowed either walt or low-profile monument signs with
name and/or logo. If the business logo is well-established as an identity
marl<, then use of logo alone is preferable. Each lot may have two wall
signs or one ground sign only. Only one wall sign shall be visible at a
time. Maximum total copy area shall be 1 O0 square feet. Ground signs
may be doubled-faced or parallel to the roadway and are intended to be
low-profile nqonument signs.
2) Automotive Service: Service stations with freeway exposure shall be
allowed freeway identification s~gns. Sizes shall be as small as possible
and still have freeway identity, in no case to exceed 50 square feet total
sign area. Such signs shall be subject to strict review by the design
review board.
3) Corner Lots: The identification allowance for sign development on
corner lots may be divided to provide for a sign on each frontage;
however, the total allowance for both signs combined is not to exceed
50 square feet.
4) Multi-Tenant Buildings or Complexes: Office, retail*commercial and
industrial uses which are multi-tenaet shall be allowed additional tenant
identification signs: each tenant shall be allowed a maxm~urn of three
square feet on or adjacent to the entry door. These tenant signs
shall be visible from on-site parking and/or pedestrian wall<ways, but not
intended to be readable from public streets.
5) Directional and Information Signs: These signs shall be allowed on a
need basis. They shall be directional in nature and not intended as
identification signs. Their naaximum height shall be four feet with four
square feet maximum copy area per side.
6) Special Event Signs (Temporary): Special events such as grand
openings shall be allowed temporary signs. Such signs shall have a
limited life as determined by the design review board.
7) Construction Signs (Temporary): Signs for owners, contractors and
subcontractors, architects, etc., for new projects under construction
shall be subject to design review board approval.
c. Allowable Copy Area
1 ) Hotel/Motel, RV Parks, Restaurants, and Retail-CommerciaL Total copy
area for all identification s~gns combined shall be limited to not more
than 50 square feet per parcel (except additional signage for high- and
mid-rise hotels is permitted per Section E.3.b, below). Signs may be
wall signs and/or ground s~gns. Ground signs may be single- or
double-faced but may not exceed ten feet in height. An additional
changeable copy area of 25 square feet maximum shall be allowed for
Ordinance 2665
Page 5
uses which include entertainment or convention facilities. Changeable
copy area shall be single*faced only.
2) Automotive Service: Service stations shall be allowed one identification
sign (non freeway) per lot. Signs shall be ground signs or wall signs and
shall have no more than 40 square feet of copy area, six feet maximum
height.
3) Industrial and Office Uses: Industrial or office uses shall be allowed one
identification sign per lot, visible from the internal street. Signs shall not
exceed 40 square feet in area or six feet maximum in height. Total sign
area may include a directory or tenant listing if the project is
multi tenant.
4. For the Midbayfront Subarea only: In addition to the provisions above, the following
shall apply in Subarea 1:
a. Midbayfront Sign Program: In addition to the regulations provided by this
Specific Plan and the Chula Vista Zoning Code for signs, additional more
specific and restrictive regulations shall be required for the Midbayfront Subarea
~n the Midbayfront Sign Program. This s~gn program shall be approved by the
City of Chuia Vista prior [o the issuance of the first building permit in this
subarea. The purpose of the Midbayfront Sigrr Program is to provide a sign plan
for the m~dbayfront subarea consistent with the goals and policies of the Local
Coastal Program, and to meet these specific objectives:
1) To create a system of s~gns which serves as an important design
element ~n establishing an identifiable image for the area.
2) To provide identification for the special components which make up the
midbayfront area.
3) To reduce visual competition between signs, balancing the needs for
identification and aesthetic harmony,
4) To $ntegrate s~gnage with architectural and landscape design themes,
thereby reducing the prominence of signs.
5) To provide standards of acceptability for s~gns in order to facilitate the
rewew and approval process by the City of Chula Vista.
b. Scale of Signs for the Midbayfront subarea: The two most prominent signs in
d~e midbayfront wdl be the midbayfront gateway monument and the high- and
mid rise hotel buikJino wall s~gns Because of the importance of these signs,
the foliowHig specific i~gulat~ons a~e prowded:
1) Midbayfront Gateway Monument: The sign element containing copy
shall not exceed a maximum height of 5'~6''. The architectural element
containing the sign shall not exceed 12 feet in height. The maximum
Ordinance 2665
Page 6
copy area per s~gn face shall not exceed 50 square feet. Illustrations of
a gateway rnonument meeting these standards follow as a guideline.
2) High-rise Hotel Building Wall Signs: Only allowed on hotel buildings
greater than eight stories in height. Two signs per building, 300 square
feet maximum each sign. Individual letters or logo only; maximum sign
height shall be 7 feet. An illustration of this type of sign follows as a
guideline. Sign design and lettering shall not permit perching by avian
predators of the California least tern, light-footed clapper rail, or
Belding's Savannah sparrow.
(Ord 2613, 1994; Ord 2532, 1992; Res 11903, 1985).
19.85.006 Form and Appearance.
1. Form and Appearance Objectives.
The following objectives shall serve as guidelines for use of land and water resources
to preserve a sound natural environrT~ent:
a. Preserve existing wetlands in a healthy state to ensure the aesthetic enjoyment
of marshes and the wildlife which inhabit them
b. Change the existing industrial image of the bayfront, and develop a new identity
consonant with its future prominent public and commercial recreational role.
c. Improve the visual quality of the shorehne by promoting public and private uses
which provide proper restoration, landscapn~g, and nqa~ntenance of shoreline
areas.
d. Remove, or mitigate by landscaping, structures or conditions which have a
blighting influence on the area.
e. Develop a readily understandable and mernorable relationship of the Bayfront
(and the areas and elements which cor:nprise it) to adjoining areas of Chula
Vista and to the freeway and arterial approaches to the Bayfront.
Ordinance 2665
Page 7
APPENDIX B
TO SECTION 19.85,005
BAYFRONT SIGN PROGRAM
GOALS AND OBJECTIVES
Goal
The goal of the Chula Vista Bayfront Sign Program is to control signs--eliminating those which
are obtrusive and encouraging those that are creative and interesting while establishing a
sense of place for the area.
Objectives
1. To establish guidelines and criteria for all s~gns within the Chula Vista Bayfront
Redevelopment Project Area.
2. To establish a design review board charged with the following tasks:
(a) to make decisions regarding appropriateness of private signs;
(b) to preserve the ~ntegrity of the bayfront, and
(c) to encourage creative sign design.
3. To encourage vitality within a development through the use of sign design.
4, To avoid the proliferation of pI~va~e bus~ness s~gns along the freeway.
5. To ~ncorporate ~nto the design of pL~blic signs the elements of the bayfront logo.
6. To promote bayfront development progress, special events, and to identify new
businesses corning into the area discretely but effectively.
7. To assure equality in sign ~mpact.
8. To establish "Bayfront" identify through a cooperative program with Caltrans.
APPLICABILITY
The Bayfront Sign Program shall provide criteria for the regulation, design, and installation of
signs to be located within Subareas 1,2,3,5,6, and 7 of the certified Chula Vista Local Coastal
Program. Signs proposed for Subarea 4 (inland Parcel) of the certified Local Coastal Program
shall be subject to the s~gn regulations of the related General Industrial (IG) and Central
Commercial Precise Plan Modifying District as described in the Chula Vista Municipal Code.
DESIGN REVIEW
The establishment of a design rewew board for tile Chula Vista Bayfront is of primary
importance. The Board shall be established by the redevelopment agency of the City of Chula
Ordinance 2665
Page 8
Vista, and should review all parts of the Bayfront project--the architecture, landscaping
proposals, and each sign proposed for the area. This mechanism will ensure the regulation
and control needed to create a distinctive atmosphere for the bayfront.
Chula Vista Design Review Board - Appointed
The Chula Vista Design Review Board has been appointed to function as the design review
board herein described and has been charged with the responsibility of interpreting and
applying sign design guidelines contained in this document. The board is specifically directed
to encourage creative sign design and diversity. The Redevelopment Agency shall retain
ultimate authority for fair and equitable application.
Ordinance 2665
Page 9
PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula Vista,
California, thin 19th day of Marct% 1996, by the following vote:
AYES: Councihnembers: Moot, Padilia, Rindone, Horton
NAYS: Councilmembers: None
ABSENT: Councilnaembers: None
ABSTAIN: Councilnaembers: Alevy
Shirley' Horton, Mayor
ATTEST:
~: Authelet, ~'y Clerk
STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO ) ss,
CITY OF CHULA VISTA )
I, Beverly A. Authelet, City Clerk of the City of Chula Vista, California, do hereby certify that
the foregoing Ordinance No. 2665 its first reading at a regular meeting held on the 12th day
of March, 1996 and its second reading and adoption at a regular meeting of said City Council
held on the 19th day of March, 1996
Executed this 19th day of March, 1996
Beverly A/Authelet, City Clerk