HomeMy WebLinkAboutReso 2009-115RESOLUTION NO. 2009-115
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA ACCEPTING A PETITION AND DECLARING
ITS INTENTION TO INITIATE PROCEEDINGS TO
CONSIDER THE ESTABLISHMENT OF THE CHULA VISTA
TOURISM MARKETING DISTRICT FOR THE PURPOSE OF
LEVYING AND COLLECTING ASSESSMENTS ON
LODGING BUSINESSES
WHEREAS, the City of Chula Vista has historically provided annual funding to the
Chula Vista Chamber of Commerce (CVCC) for the operation of the Chula Vista Convention
and Visitors Bureau (CVCVB); and
WHEREAS, as part of the budget reduction actions undertaken in fiscal year 2007/2008,
City funding for the CVCVB was reduced and then eliminated; and
WHEREAS, the CVCC and the CVCVB, working in concert with lodging and business
owners and members of the business community have prepared a plan for the formation of Chula
Vista Tourism Mazketing District (CVTMD) which will levy aself-assessment on motel and
hotel rooms; and
WHEREAS, the CVTMD will create a source of funding for renewing operation of the
CVCVB and for expanding the promotion of tourism opportunities in the City; and
WHEREAS, the Property and Business Improvement Law of 1994, Streets and Highways
Code § 36600 et seq., authorizes cities to establish property and business improvement districts
for the purposes of promoting tourism; and
WHEREAS, the CVCC and CVCVB composed of lodging business owners, members of
the business community and representatives from the City of Chula Vista have met to consider
the formation of the CVTMD; and
WHEREAS, the CVCC and CVCVB have drafted a Management District Plan which
sets forth the proposed boundary of the CVTMD, a service plan and budget, and a proposed
means of governance; and
WHEREAS, a majority of the lodging business owners subject to assessment proposed in
the Management District Plan, that will pay more than fifty (50) percent of the assessment have
signed and submitted petitions to the City Council in support of the formation and establishment
of the CVTMD.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula
Vista hereby:
Resolution No. 2009-115
Page 2
Presented by
Accepts the petition requesting the initiation of proceedings to consider the
establishment of the CVTMD to levy and collect assessments on lodging
businesses within the proposed CVTMD boundaries pursuant to the Property and
Business Improvement District Law of 1994.
Declazes its intention to initiate proceedings to establish the CVTMD and to levy
and collect assessments on lodging businesses within the CVTMD boundaries
pursuant to the Property and Business Improvement District Law of 1994.
Manager/Development
Approved as to form by
B C. Mies d
Crty Atto ey
Services Director
Resolution No. 2009-115
Page 3
PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula Vista,
California, this 12th day of May 2009 by the following vote:
AYES: Councilmembers: Bensoussan, Castaneda, Ramirez, and Cox
NAYS: Councilmembers: None
ABSENT: Councilmembers: None
ABSTAIN: Councilmembers: McCann
0
Cheryl Cox, M yor
ATTEST:
O ~
onna R. Norri ,CMC, City Clerk
STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO )
CITY OF CHULA VISTA )
I, Donna R. Norris, City Clerk of Chula Vista, California, do hereby certify that the foregoing
Resolution No. 2009-115 was duly passed, approved, and adopted by the City Council at a
regular meeting of the Chula Vista City Council held on the 12th day of May 2009.
Executed this 12th day of May 2009.
~~ ~ ~~A
Donna R. Norris, CMC, City Clerk