HomeMy WebLinkAbout2009/04/28 Item 6
CITY COUNCIL
AGENDA STATEM'ENT
~ \!f:.. CITY OF
~ (HULA VISTA
A.PRIL 28, 2009, Item~
ITEM TITLE:
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA A.PPROVING THE PERFORlvITNG. Al"\fD
VISUAL ARTS TASK FORCE'S SELECTION OF THE
. FISCAL YEAR 2009110 PERFOR..MING .A..1\1]) VISUAL .ARTS
GRANTS RECIPIENTS A.ND MONETARY GRAL"\fT
AWARDS TOTALING $41,450.
DEPUTY CITY '1GERlLlBRAR Y DIRECTOR tP
CITY MANAGE
SDliMITTED BY:
REVIEWED BY:
4/5THS VOTE: YES D NO 0
SUM~URY
In 1997, the City Council approved a Sublease with Live Nation, Inc. (formerly Universal
Concerts) that established a process whereby ticket sales proceeds at the Cricket Wireless
(formerly Coors) Amphitheater would be paid to the City and utilized for a Performing and
Visual Arts Fund. This fund is to be used for arts grants to the Chula Vista community for the
purpose of promoting and stimulating the grO\\1h of performing and cultural arts within the
City of Chula Vista. This year the Chula Vista Public Library received $42,952.95 from Live
Nation for their 2008 Concert Series, an increase of over $6,000 from the previous two years.
As called for in the sublease, a Performing and Visual Arts Task Force was established to
annually make recommendations to the City Council regarding the arts grant awards. The'
Task Force is assisted by the Library department, which formally conducts. the grant
application process. The Task Force has reviewed the Fiscal Year 2009/2010 applications and .
makes the following recommendations to the City CounciL
ENVIRONMENTAL REVIEW
The Environmental Review Coordinator has reviewed the proposed actIVIty for
compliance with the California Environmental Quality Act (CEQA) and has determined
that there is no possibility that the activity in question may have a significant effect on the
environment; therefore, pursuant to $ection l506l(b)(3) of the State CEQA Guidelines
the activity is not subject to CEQA. Thus, no environmental review is necessary.
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APRIL 28, 2009, Item~
Page 2 of6
RECOMME~'DATION
City Council adopt the Resolution.
BOARDS/COMMISSION RECOMME~'l)A TION
The Task Force recommends that the City Council award art funds to groups as outlined
in this report. The Cultural Arts Commission unanimously endorsed the Task Force
recommendations at their meeting on April 13, 2009, with the provision that Bonitafest
Melodrama re-submit therr request using the correct application.
DISCUSSION
As it has since the program's inception, the Library department administered the
Performing and Visual Arts Fund grant application process. The Performing and Visual
.Arts Fund Grant Application was announced \Vith a press release that resulted in
coverage in the Union-Tribune and Star News. The application was also advertised on the
City of Chula Vista website, the Library's website, and in e-newsletters.
Sixteen applications totaling $45,113.73 in requests were received by the application due
date of January 30, 2009. Upon receipt and review, a copy of each application was sent to
the members of the Task Force for their review and numerical scoring. Current Task
Force members are:
Mayor Cheryl Cox
Scott Love, City staff representative
Thierry Gray, Live Nation/Cricket Wireless Amphitheatre representative
Russ Sperling, Sweetwater Union High School district representative
Debra McLaren, Chula Vista Elementary School district representative
T odd Voorhees, Chula Vista Cultural "Arts Commission representative
Kevin Tilden, At-Large Committee Member
The sixteen applications were then reviewed and ranked by pre-established criteria by the
Task Force on February 26, 2009. The Task Force recommends funding all sixteen
applicants for a total amount of $41,450. A majority of requests were for the amounts
requested and some were adjusted based on the Council-approved Task Force policies.
List of Grant Recommendations:
o Allen Elementary School $2,500
To provide funding for professional artists to provide in-school assemblies
and performances that recognizes and validates the cultures and languages
spoken by Allen Elementary students.
. Bonitafest Melodrama $2,000
To provide funding for a community musical/melodrama based on local
history appropriate for multigenerational, culturally diverse family
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APRlL 28, 2009, Item~
Page 3 of 6
audiences, providing Bonitafest Melodrama re-submit their request using
the correct 2009 application.
· Califomia Ballet Assoc., Inc. $2,200
To provide funding for several projects in the library, schools, and in the
theater.
· Chula Vista Art Guild, Inc. $2,200
To provide funding for their ninth annual art show for painters throughout
South County, including a reception and awards ceremony.
· Fern Street Community Arts, Inc. $2,000
To provide funding for holding workshops and mini-performances at the
2009 "Day of the Child" event.
· Friends of the CVPL - Children's Programming $3,000
To provide funding for performers throughout the summer for the "Be
Creative @ Your Library" reading program at all three library branches.
Programs will reflect a wide variety of artistic disciplines.
· Friends of the CVPL - Teen Programming $3,000
To provide funding to create an inventory of supplies for teen arts and
crafts activities during the "Express Yourself @ Your Library" reading
program.
· Friends of the CVPL - South Chula Vista Branch $2,600
To provide funding for improvements to the "Rosemary Lane Galleria" at
the South Chula Vista Branch. This improvement will expand the gallery
from six walls to eighteen walls, and make the system more user-friendly.
· Lamb's Players Theatre $1,500
To provide partial funding for production of "Hip Pocket," a multi-ethnic
collaboration of poets, . actors, musicians and choreographers that is
designed to encourage literacy in elementary and middle-school students.
o Mainly Mozart $5,000
To provide partial funding for high-quality multi-disciplinary
performances followed by receptions where audiences can meet artists.
Performances 'Will be at the new Mater Dei High School theater, with 200
free tickets donated to local children for each performance.
It OnStage Playhouse $2,500
To provide funding for OnStage Playhouse to bring aboard twelve South
Bay high school students as year-long interns. Interns will write and
present ashon play before live audiences.
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APRll28, 2009, Item~
Page 4 of6
. Playwrights Project $9:50
To provide funding for "Real and Imagined live" program that showcases
original work by young writers, which culminates with one-act plays
written by students and performed by professional actors.
. San Diego Opera Assoc. $2,500
To provide funding for four performances of the San Diego Opera
Ensemble at Chula Vista middle and high schools. Teachers will be
provided online study materials before each performance.
. South Bay Children's Museum $4,000
To provide funding to develop a new exhibit, "GA1\IIE ON!" that will be
delivered at Chula Vista libraries. "GA.ME ON!" will have families
developing games that emphasize artistic elements and integrate math
concepts.
. Third Avenue Village Assoc. $2,:500
To provide funding for six free concerts held at Memorial Bowl during the
summer. This will be the 9"'1 year of TA VA's "Village Vibe" concert
. senes.
. CVESD - Wolf Canyon Elementary $3,000
To provide funding for musical performances; including having students
run a box office, design costumes and set, run lights and sound. Events
will include inviting local business to participate and performances will be
open to the community.
In addition to the grant awards the Task Force has recommended a number of changes to
better ensure how monies are awarded. These changes would update the Criteria for the
Allocation of the Performing Arts Fund as approved by City Council on December 14,
1999 and include:
. Making sure applicants use the correct application.
. Changes to criteria and how points are awarded.
o Expectation 'of itemized budgets.
. Clarification on the amount of funds that can be requested
. Making sure Final Reports are properly completed and filed on time.
. Requiring attendance at annual workshops
. Notice that failing to abide by any and all rules could result in funds being
withdra\vnand effect future applications by individuals or organizations.
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_APRIL 28, 2009, Item~
Page 5 of 6
The Task Force ",ill meet again to finalize changes to the criteria and bring the
recommendations back to the City Council for approval at a future date, before the
2010/11 application is made available.
DECISION M.-U<:ER CONFLICT
Staff has reviewed the decision contemplated by this action and has determined that it is
not site specific and consequently the 500 foot rule found in the California Code of
Regulations section 18704.2(a)(l) in not applicable to this decision.
CURRENT YEAR FISCAL IMPACT
There is no General Fund impact associated with these grants. The recommended Fiscal
Year 2009/2010 grant awards total $41,450 leaving a balance of $15,078.84 to be used
for emergency "out-of-cycle" grant .requests received during 2009/1 O. .Any remaining
funds may be carried over and added to next year's program.
ONGOING FISCAL IMP ACT
There is no ongoing fiscal impact as no General Funds are associated . ",ith these grants.
There are no building or maintenance costs associated, as organizations receiving grants
are responsible for any costs their organizations might incure. The Performing and Visual
. Arts Grant is funded by ticket revenues from the Crickeffi1reless Amphitheatre.
ATTACHMENTS
A - Criteria for the Allocation of the Performing Arts Fund as approved by City Council
on December 14,1999.
Prepared by: Scoff Love, Public Relations/Cultural Programming Manager, Library
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A.PRIL 28, 2009, Item~
Page 6 of6
ATTACHMENT A
Criteria for the Allocation of the Performing Arts Fund as approved by City Council
on December 14, 1999.
The PerformingNisual Arts Fund, established by the sublease between the City and Live
Nation, shall be annually re-granted through a formal application process. The following
groups and individuals shall be eligible to apply for funds:
o Chula Vista based tax-exempt, non-profit organizations
· Chula Vista based educational institutions
· Chula Vista based religious organizations
o Performance groups associated "With Chula Vista based educational institutions (i.e.,
the Music Machine)
· The City of Chula Vista and its various departments and Boards and Commissions
· Individuals who reside in Chula Vista
For-profit organizations, institutions and businesses shall not be eligible to apply for
funds.
Non-Chula Vista based non-profit organizations shall not be eligible to apply for funds
unless they partner with Chula Vista based organizations.
Individual Chula Vista residen~s (especially students) shall be eligible to apply, in an
effort to develop local talent.
Per the agreement, applicants may only apply for funds to underwrite the cost of
presentations. Funds shall not be awarded to establish an endowment or trust fund, for
administrative costs, for capital projects, for rent of performance or office space, ancIJor
for general operating expenses.
6-6
RESOLUTION NO. 2009c
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING THE PERFORt\IfING AND
VISUAL ARTS TASK FORCE'S SELECTION OF THE FY
2009-2010 PERFORt\IfING AJ."\JD VISUAL ARTS GRAJ."\JT
RECIPIENTS MID MONETARY GRAJ.'H AWARDS
TOTALING $41,450
WHEREAS, in 1997, the City Council approved a Sublease with Live Nation, Inc.
(formerly Universal Concerts) that established a process whereby a portion of ticket sales
proceeds at the Cricket Wireless (formerly Coors) Amphitheater would be paid to the City and
utilized for a Performing and Visual Arts Fund; and
'WHEREAS, this fund is to be used for arts grants to the Chula Vista community for the
purpose of promoting and stimulating the growth of performing and cultural arts within the City;
and
WHEREAS, this year the Chula Vista Library received $42,952.95 from Live Nation for
their 2008 Concert Series, an increase of over $6,000 from the previous two years; and
WHEREAS, as called for in the sublease, a Performing and Visual Arts Task Force was
esrablished and annually makes recommendations to the City Council regarding the arts grant
awards; and
WHEREAS, the Task Force is assisted by the Library Department, which formally
conducts the grant application process; and
WHEREAS, the Task Force has reviewed the Fiscal Year 2009-2010 applications and
has made its recommendations.
NOW, THEREFORE, BE IT RESOLVED the City Council of the City of Chula Vista
does hereby approve the Performing and Visual Arts Task Force's selection of the Fiscal Year
2009-2010 Performing and Visual Arts Grant recipients (set forth in Exhibit A) and their
monetary grant award totaling $41,450. .
Presented by
Approved as to form by
~~'PfPI../"X;
Bart Miesfeld
City Attorney
Leah Brov'vder
Deputy City Manager/Library Director
J:lAttomey\Reso\grantslLibrary Performing and Visual Arts Task Force 2009-10
6~7
EXHIBIT A
The sixteen applications were then reviewed and ranked by pre-established criteria by the Task
Force on February 26, 2009. The Task Force recommends funding all sixteen applicants for a
total amount of $41,450. A majority of requests were for the amounts requested and some were
adjusted based on the Council-approved Task Force policies.
List of Grant Recommendations:
.. Allen Elementary School $2,500
to provide funding for professional artists to provide in-school assemblies and
performances that recognizes and validates the cultures and languages spoken by
Allen Elementary students.
.. Bonitafest Melodrama $2,000
To provide funding for a community musical/melodrama based on local history
appropriate for multigenerational, culturally diverse family audiences.
e California Ballet Assoc., Inc. $2,200
To provide funding for several projects in the library, schools, and in the theater.
.. Chula Vista Art Guild, Inc. $2,200
To provide funding for their ninth annual art show for painters throughout South
County, including a reception and awards ceremony.
.. Fern Street Community Arts, Inc. $2,000
To provide funding for holding workshops and mini-performances at the 2009
"Day of the Child" event.
eFriends of the CVPL - Children's Programming $3,000
To provide funding for performers throughout the summer for the "Be Creative @
Your Library" reading program at all three library branches. Programs ""ill reflect
a wide variety of artistic disciplines.
.. Friends of the CVPL - Teen Programming $3,000
To provide funding to create an inventory of supplies for teen arts and crafts
activities during the "Express Yourself@ Your Library" reading program.
e Friends of the CVPL - South Chula Vista Branch $2,600
To provide funding for improvements to the "Rosemary Lane Galleria" at the
South Chula Vista Branch. This improvement will expand the gallery from six
walls to eighteen walls, and make the system more user-friendly.
6-8
· Lamb's Play Theatre $1,500
To provide partial funding for production of "Hip Pocket," a multi-ethnic
collaboration of poets, actors, musicians and choreographers that is designed to
encourage literacy in elementary and middle-school students.
· Mainly Mozart $5,000
To provide partial funding for high-quality multi-disciplinary performances
followed by receptions where audiences can meet artists. Performances will be at
the new Mater Dei High School theater, 'hith 200 free tickets donated to local
children for each performance.
· OnStage Playhouse $2,500
To provide funding for OnStage Playhouse to bring aboard twelve South Bay high
school students as year-long interns. Interns will write and present a short play
before live audiences.
. Playwrights Project $950
To provide funding for "Real and Imagined Live" program that showcases
original work by young writers, which culminates with one-act plays written by
students and performed by professional actors.
. San Diego Opera Assoc. $2,500
To provide funding for four performances of the San Diego Opera Ensemble at
Chula Vista middle and high schools. Teachers ,viII be provided online study
materials before each performance.
o South Bay Children's Museum $4,000
To provide funding to develop a new exhibit, "G.A..lYfE ON!" that will be delivered
at Chula Vista libraries. "GAME ON!" will have families developing games that
emphasize artistic elements and integrate math concepts.
. Third Avenue Village Assoc. $2,500
To provide funding for six free concerts held at Memorial Bowl during the
summer. This 'hill be the 9th year of T A V A' s "Village Vibe" concert series.
o CVESD - Wolf Canyon Elementary $3,000
To provide funding for musical performances; including having students run a
box office, design costumes and set, run lights and sound. Events will include
inviting local business to participate and performances ,viII be open to the
community.
6-9
In addition to the grant awards the Task Force has recommended a number of changes to better
ensure how monies are awarded. These changes would update the Criteria for the Allocation of
the Performing Arts Fund as approved by City Council on December 14, 1999 and include:
.. Making sure applicants use the correct application.
. Changes to criteria and how points are awarded.
. Expectation of itemized budgets.
. Clarification on the amount of funds that can be requested
.. Making sure Final Reports are properly completed and filed on time.
.. Requiring attendance at annual workshops
" Notice that failing to abide by any and all rules could result in funds being
withdrawn and effect future applications by individuals or organizations.
Criteria for the Allocation of the Performing Arts Fund as approved by City Council on
December 14, 1999.
The Performing/Visual Arts Fund, established by the sublease between the City and Live Nation,
shall be annually re-granted through a formal application process. The following groups and
individuals shall be eligible to apply for funds:
" Chula Vista based tax-exempt, non-profit organizations
.. Chula Vista based educational institutions
" Chula Vista based religious organizations
.. Performance groups associated with Chula Vista based educational institutions (i.e., the
Music Machine)
.. The City of Chula Vista and its various departments and Boards and Commissions
.. Individuals who reside in Chula Vista
For-profit organizations, institutions and businesses shall not be eligible to apply for funds.
Non-Chula Vista based non-profit organizations shall not be eligible to apply for funds unless
they partner with Chula Vista based organizations.
Individual Chula Vista residents (especially students) shall be eligible to apply, in an effort to
develop local talent.
Per the agreement, applicants may only apply for funds to underwrite the cost of presentations.
Funds shall not be awarded to establish an endowment or trust fund, for administrative costs, for
capital projects, for rent of performance or office space, and/or for general operating expenses.
6-10