HomeMy WebLinkAbout2009/02/17 Item 2
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ORDINANCE OF THE CITY OF C~~STA ADDING
CHAPTER 5.05 TO THE CfIl:.DA)~fA MUNICIPAL CODE,
ESTABLISHING THE CHUL}Q'V?fST A AUTO PARK. BUSINESS
IMPROVEMENT DISTRICT PURSUA..NT TO THE PARKING
AND BUSINESS IMPROVEMENT AREA LAW OF 1989 AND
LEVYING AN ASSESSMENT AND CHARGE THEREIN FOR
UPGRADING AND PROMOTING THE AREA
ORDINANCE NO.
WHEREAS, under and pursuant to the provisions of the Parking and Business Improvement
Area Law of 1989, codified as California Streets and Highways Code Section 36500, et seq. (the
"Law"), this Council on January 20, 2009, adopted Resolution No. 2009-010, declaring an intention
to form a parking and business improvement area to be known as the "Chula Vista Auto Park
Business Improvement District," providing for the levy of an assessment and charge to be imposed
herein, fixing the time and place for hearing and g!v~g'ri6tice thereof; and
WHEREAS, Resolution No. 2009-010 was duly published, and copies thereof were mailed to
each business owner in the area, as provided by the Law; and
WHEREAS, after a preliminary review for compliance with the California Environmental
Quality Act (CEQA) staff previously determined that the activity is not a "Project" as defined under
Section 15378 of the State CEQA Guidelines because the action only involves fiscal issues which do
not involve any commitment to any specific project which may result in a potentially significant
physical impact on the environment; therefore, pursuant to Section 15060( c)(3) of the State CEQA
Guidelines the activity is not subject to CEQA; and
WHEREAS, as specified in Resolution No. 2009-010, on February 10, 2009 a hearing
concerning the formation of the area was held before this Council in the Council Chambers at the
City ofChula Vista City Hall, 276 Fourth Avenue, Chula Vista, California, 91910; and
WHEREAS, at the hearing, all protests, both 'Written and oral, made or filed, were considered
and duly overruled and denied and this Council determined that there was no majority protest within
the meaning of Section 36525 of the Law.
NOW, THEREFORE BE IT ORDAINED, by the City Council of the City ofChula Vista, as
follows:
Section 1. That the City Council hereby adds Chapter 5.05 to the Chula Vista Municipal
Code to read as follows:
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Ordinance No.
Page 2
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"" . . ie' . CHAPTER 5.05
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CHULA VISTA AUTO. PARK BUSINESS IMPROVEMENT DISTRICT
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Sections:
5.05.010
5.05.020
5.05.030 .
5.05.040
5.05.050
5.05.060
5.05.070
5.05.080
5.05.090
5.05.1 00 '
5.05.110
5.05.120
5.05.010 - Title.
-"I r'o,
..... ",
.. ").:,
Title
Chu1a Vista Auto Park Business Improvement District Location
Purpose
Services and Programs
Assessment Calculation
Summary of Assessments
Eligible Businesses
Findings
Future Amendments
Annual Review
Advisory Board
Effective'Date
Pursuant to California Streets and Highways Code Section 36500, et seq. (the "Law"), a parking and
business improvement area is hereby established, to be known as the "Chula Vista Auto Park
Business Improvement District," herein called "District."
5.05.020 - Chula Vista Auto Park Business Improvement District Location.
The area to be included in the District includes the Chula Vista Auto Park business community area,
generally described as the commercial properties along Main Street! Auto Park Drive betWeen
Interstate 805 and Nirvana Avenue, within the following address ranges:
Auto Park DrivelMain Street
Auto Park Place
Brandywine Avenue
Main Court
. 505 - 4555
1860 - 1890
1669 - 1690
1810 - 1820
A map depicting the District is attached and incorporated into Ordinance No. 2009- as
"Exhibit A."
5.05.030 - Purpose.
The purpose of forming the District as a parking and business improvement area under the Business
and Improvement Area Law is to provide revenue to defray the costs of services and programs which
will benefit busmesses in the area.
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Ordinance No.
Page 3
5.05.040 - Services and Programs.
The improvements and activities to be provided in the District will be funded by the levy of
assessments. The revenue generated by the assessments to be levied may be utilized for some or all
of the following services and programs:
A. The construction and maintenance of the new vehicle dealers freeway sign will be
included as a service or program funded by the proposed BID. The BID new vehicle
dealers within the BID will participate in the design, operations and maintenance of the
new freeway sign;
B. Pay for marketing and advertising to promote the area as a destinat~n point;
C. Banner program for area to promote the District;
D. Organizational operations and staff; and
E. Day-to-day administration of and staff for the District
5.05.050 - Assessment Calculation.
All businesses operating in the above-described area will be assessed a share of the costs of the
aforementioned services and programs as determined by the following formula:
A. Base amount: In the fIrst six months of adoption of the ordinance, there will be a
mandatory minimum payment from each affected transportation dealer in the amount of
$3,000 per month per business. Car dealers/owners with separate brands pay on the
basis of each business license taken out by City for fIrst six months of assessment
district.
. B. After six months of adoption of the district, the three-tiered system with minimums and
maximums is applied.
C. Tiered system is based upon the fact that all dealers, regardless of type and style of
vehicle, pay a base assessment of $3,000 per month;
1. Any sales above $ 24,000,001 in annualized sales, after the fIrst six months of the
district, will pay at a rate of .0015% of the average quarterly sales. ($ 24 million in
sales per year times .0015 = $36,000 per year).
2. Maximum amount: The maximum amount any dealer can pay is $6,000 per month-
therefore annualized sales above $48,000,001 per year are capped at $6,000 per
month.
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Ordinance No.
Page 4
5.05.060 - Summary of Assessments.
The assessments to be imposed for those District businesses are as follows:
Sample Assessment Methodology Based Upon Existing Six Transportation Dealers - March 2008
Annual Taxable Sales (1%) Factor Annual Assessment Monthly Charge
per dealer (Divided by 12)
$ 10,000,000 .0015 $ 36,000.00 $ 3,000.00
Minimum
$ 20,000,000 .0015 $ 36,000.00 $ 3,000.00
Minimum
$ 24,000,000 .0015 $ 36,000.00 $ 3,000.00
Minimum
$ 30,000,000 .0015 $ 45,000.00 $3,750.00
$ 35,000,000 .0015 $ 52,500.00 $ 4,375.00
$ 40,000,000 .0015 $ 60,000.00 $ 5,000.00
$ 45,000,000 .0015 $ 67,500.00 $ 5,625.00
$ 48,000,000 .0015 $ 72,000.00 $ 6,000.00
$ 52,000,000 .0015 $ 72,000.00 $ 6,000.00
$ 60,000,000 .0015 $ 72,000.00 $ 6,000.00
The above-described assessment is an annual charge and shall be levied, collected and enforced in
the same manner, at the same time, and with the same penalties and interest as in the case of the
business license. For those businesses taxed for other than an annual tax period, the City shall
determine the assessment to be levied upon issuance of the City business tax certificate.
The total assessment collected from any business under the provisions of the ordinance shall not
exceed $6,000.00 per month.
5.05.070 - Eligible Businesses.
The following businesses, as identified by the North American Industrial Codes (N.A.I.e.), shall
be subject to the Chula Vista Auto Park Business Improvement District
Those NAIC Code numbers will include:
Primary Type of business NAlC Code - 2007
New Car Dealers 441110
Used Car Dealers 441120
New Recreational Vehicle 441210
Dealers
All other New Motor Vehicle 441229
dealers
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Ordinance No.
Page 5
Each new transportation sales business license holder, as defined by the NArC code numbers in this
section, within the confines of one common lot is considered one separate entity for assessment
pUrposes, including those situations when a single person or corporation owns multiple new vehicle
dealerships. For example, if one entity has two or more dealerships on site and has a separate
business license for each dealership that entity would be assessed on each business license issued. If,
on the other hand, an entity has multiple dealerships onsite and only has one business license for all
of the dealerships, then that entity would be assessed on only one business license.
5.05.080 - Findings.
That the Council hereby fmds and determines that the public convenience and necessity require the
establishment of the District and that all of the businesses lying within the area will be benefited by
the improvements and activities funded by the assessments proposed to be levied.
5.05.090 - Future Amendments.
That all of the businesses in the area established by this ordinance shall be subject t6 any
amendments to the provisions of the Parking and Business Improvement Area Law of 1989, codified
as California Streets and Highways Code Section 36500, et seq.
5.05.100 - Annual Review.
All of the assessments imposed pursuant to this ordinance shall be reviewed by the City Council
annually.
5.05.110 - Advisory Board.
Principle office holders of the following representative businesses shall make up the District
Advisory Board pursuant to California Streets and Highways Code Section 36530
BUSINESS
Fuller Ford
Fuller Honda
McCune Chrysler, Jeep, Dodge
People's Chevrolet
Chula Vista Toyota
5.05.120 - Effective Date.
This ordinance shall take effect and be in force on March 20, 2009, and no business license for
commercial activities inconsistent with the provisions of this ordinance shall be issued unless
application therefore was made prior to the date of adoption of this ordinance.
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Ordinance No.
Page 6
Section 2. This ordinance will take effect and be in force thirty days after [mal passage.
Presented by
Approved as to form by
James D. Sandoval
City Manager
Bart C. Miesfeld
City Attorney
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