HomeMy WebLinkAboutPlanning Comm Reports/1994/07/27 (8)
City Planning Conunission
Agenda Item for Meeting of July 27, 1994
Page 1
3,
PUBLIC HEARING:
Conditional Use Permit PCC-94-46; Request to establish a
children's amusement enterprise (Discoyery Zone) at 510-
520 Broadway - Blockbuster Children's Amusement
Corporation
A, BACKGROUND
1. The Discovery Zone is a children's indoor activity center based on "zones"
designed as play/exercise areas for children, The proposed location is the Chula
Vista Square commercial center at 510.520 Broadway in the C-T (Commercial
Thoroughfare) Zone,
2, The Environmental Review Coordinator has concluded that the proposal is a Class
5 categorical exemption from environmental review as a "minor change in land
use" pursuant to 915305 the California Environmental Quality Act,
B, RECOMMENDATION
That the Planning Conunission adopt Resolution PCC-94.46 approving Conditional Use
Permit PCC-94.46 based on the findings and subject to the conditions contained therein,
C, DISCUSSION
1. Zoning and Land Use:
Zoning
Land Use
Site
North
South
East
West
CT
CTD
CTP
CC
CT
Commercial
Conunercial
Conunercial
Conunercial
Commercial
2, Existing Site Characteristics:
The site is located at the southwest comer of "H" Street and Broadway, to the
west of the Wells Fargo Bank, The parcel is occupied by a smaller 10,300 sq,
ft. building and a larger 25,000 sq, ft, building in which Discovery Zone
proposes to locate. Other conunercial uses such as Blockbuster Video, two deli-
type eateries, a travel agency, a fabric store, Radio Shack, and a dental office
presently occupy these two buildings, There is direct access to the site from
Broadway and "H" Street. Driveways connect the subject parcel with conunercial
City Planning Conunission
Agenda Item for Meeting of July 27, 1994
Page 2
properties to the south, east and west. The locator map, site plan and floor plan
are attached as Exhibit A,
3, Proposed Use:
The Discovery Zone concept is described as "a children's indoor activity center
with the principle purpose of enhancing the physical and psychological
development of America's children," It consists of a variety of play equipment,
plus a snack bar, activity rooms (for birthdays, etc,), and token-operated skill
games designed for children age 12 and under, There is an admission charge and
all children must be accompanied by an adult, Employees, which number
between 6-12 at anyone time, supervise all play and activity areas, and a system
of identification wristbands and tags are required for all patrons, Hours are from
10:00 a.m, to 9:00 p,m" seven days a week,
Please see Exhibit B for a further description of the use, The applicant has also
provided a copy of a brochure and video, which are enclosed herewith,
4, Similar Establishments:
Three other cities in San Diego County and one in Riverside County currently
have operational Discovery Zones or have recently approved the same concept as
is being proposed for Chula Vista,
5. Zoning Ordinance Conformance:
The Discovery Zone falls within the category of "amusement park and amusement
enterprises" and is considered an Unclassified Use pursuant to 919.54,02012 of
the Municipal Code, In addition, 919.58,040 lists standards for such facilities,
although the Planning Conunission may revise or waive the standards as best suits
the situation, Amusement facilities need be heard only by the Planning
Conunission unless appealed to the City Council.
D, ANALYSIS
Land Use ComDatibilitv - Because of the conunercial nature of the use, it is considered
compatible with the surrounding land uses in the center. The Discovery Zone would also
appear to offer a healthy and secure form of entertainment for children,
Traffic/Circulation/ Access - Traffic can enter the center from either Broadway next to
Blockbuster Video store or from "R" Street by the travel agency and House of Fabrics,
City Planning Conunission
Agenda Item for Meeting of July 27, 1994
Page 3
Access points are well established and traffic can easily maneuver around the building
in order to access available parking,
Parking - Section 19,54,050 of the Municipal Code provides that off-street parking and
loading requirements for Unclassified uses shall be as determined by the Planning
Commission on a case-by-case basis in the event such requirements are not specified in
the Code, which is the case in this instance,
As part of the application, the attached study (Exhibit C), titled Parking and Peak Use
Studv - Discoverv Zone, prepared for this project by D.L. Frischer for Blockbuster
Entertainment Corporation. indicates that "the average vehicle occupancy rate was
concluded to be 3,75 persons per vehicle" for both stores, and that Fridays and Saturdays
tend to be the highest volume days for all stores, Two stores were surveyed, the El
Cajon and the Temecula Discovery Zones, Information collected at the El Cajon
Discovery Zone for Friday (7/15), Saturday (7/16) and Sunday (7/17), resulted in the
following:
El Cajon Discovery Zone
Vehicles per Dav - Persons per Dav
VOR* Tot. People Tot, People Tot. Vehicles Tot. Vehicles
for Day Peak Time for Day Peak Time
Friday
7/15 3,8 277** 105 55 II
Saturday
7/16 4.0 193 114 48 27
Sunday
7/17 3.8 122 26 31 9
*VOR = VehIcle Occupancy Rate,
**Sixty-one people arrived by school bus during peak use, while six walked,
The above information indicates that even on peak days, the 61 parking spaces allotted
to Discovery Zone will be adequate, Considering the building square footage and using
a retail parking ratio of 1: 200 (1 space per 200 gross sq, ft.), Discovery Zone is allotted
61 of the center's total existing parking spaces (12,181/200 = 60,9 or 61).
A condition of approval has been included in Resolution No, PCC-94-46 which states that
the maximum number of patrons using the facility shall be limited to 220, Since the
number of patrons arriving by automobile can range from 200 to 250, 220 patrons is a
City Planning Commission
Agenda Item for Meeting of July 27, 1994
Page 4
mid-range number and does not include the maximum staff of 15 employees, Once
Discovery Zone has operated for a period of time, they will have the option of submitting
to the Zoning Administrator additional information to increase the 220 patron figure,
The condition of approval also recognizes that the actual number of patrons can be larger
if groups arrive by school bus, since the busses will not remain on site, In this case, the
number will be limited to that determined by the Building and Housing and the Fire
Departments for occupancy load, or to a Discovery Zone-imposed number which may
not exceed the occupancy load.
As previously stated, groups of elementary aged children will occasionally be brought
to the facility as a school outing, In such cases. the buses delivering the children will
not remain on-site once the children are delivered. The children will be dropped off and
the buses will return later to pick them up at a pre-determined time; therefore, there is
no need to accommodate bus parking on site, This is also a condition of approval.
Also, to ensure that parking remains adequate, there is a condition of approval included
in the resolution stating that if parking becomes an issue or the City receives complaints
about excessive parking demand, the CUP can be reviewed for modification or
revocation,
Securitv - Because the use is a children's entertainment facility, child security must be
addressed, Several measures are taken by Discovery Zone staff, and several policies
exist which ensure the security of the children during their visit. In addition, the
applicant is conditioned to contact the Crime Prevention Unit of the Police Department
in order to have a security survey carried out and to train their employees. There are
also conditions which will be applied as a result of Fire Department review,
Other security measures include:
. As a policy, adults are not permitted unless they are accompanied by a child, and
children are not permitted unless accompanied by an adult. If an unaccompanied
adult wishes to tour the facility, an employee accompanies that person until they
depart ,
. When a group arrives, each child is given a numbered wristband, while the adult
supervisor is given the matching number. When leaving, the adult must present
the number matching each child's wristband, In addition, all adults and children
are given a name tag with the number of the storage bin where their shoes are
kept. In case the number to the wrist band is lost by the adult. the bin number
on the name tag will also match that of the child's, This is used as an added
security measure,
City Planning Commission
Agenda Item for Meeting of July 27, 1994
Page 5
. Children over the age of 12 years old are not permitted in the play areas,
. Employees are constantly involved in all play areas in order to supervise the
children.
. The parents and adult supervisors are permitted to accompany the children in the
"Mega Zone" and "Mini Zone" play structures, and kiddy ride area,
Section 19,58,040 Standards - As noted earlier, the Municipal Code contains standards
which must be met by amusement facilities unless waived by the Conunission based upon
a finding that they are not necessary to protect the public health, safety and general
welfare. These standards are:
1. Game play (except mechanical rides) by minors is prohibited during normal
school hours 7:30 a,m, and 3:00 p.m, and between the hours of 10:00 p,m, and
6:00 a,m, prior to a school day, except when accompanied by an adult 21 years
of age or older;
2, There shall be adult supervision (persons 18 years of age or older) at all times;
3, A bicycle rack for at least 10 bicycles shall be provided at or near the main
entrance into the establishment;
4. No alcoholic beverages shall be sold or consumed on the premises, except in
those instances where a restaurant in conjunction with said use has been approved
through the conditional use permit process;
5. At least one public restroom shall be provided on the premises; and
6, The license for the game(s) shall be displayed on the premises.
The application as submitted meets all of the standards with the exception of No, I and
No, 3, With respect to Standard No, 1, although children are required to be
accompanied by an adult, the adult need be only 18 years old rather than 21 years as
specified.
Standard No.1, as well as No.2, were designed to address an arcade-type use, which
typically may have only one employee and no supervision, and which allows unrestricted
access to minors, As noted, Discovery Zone involves paid admission, identification and
security measures, and at least six and sometimes as many as 15 employees, some of
whom (called "coaches") have the exclusive duty of controlling the children and ensuring
City Planning Conunission
Agenda Item for Meeting of July 27, 1994
Page 6
their safety, Also, aU children must be accompanied or sponsored by an adult at aU
times, not just during school hours,
For these reasons, staff does not believe Standard No, 1 is necessary to protect the public
health, safety and welfare in this particular case, and thus the resolution has been drafted
to waive this requirement.
The Discovery Zone would be willing to provide bicycle racks as caUed for in Standard
No, 3 if that is the desire of the Commission, However, they report that due to the
nature of the facility, they attract little, if any, bicycle patronage, but almost exclusively
families and groups in automobiles or buses, Nevertheless, we believe it would be
worthwhile to provide some secure bicycle parking for when the need arises and thus a
condition to comply with this standard is included,
Attachments:
Resolution No, PC-94-46
Exhibit A - Locator Map, Site Plan and Floor Plans,
Exhibit B - Letter of May 25, 1994 describing Project & Pictorial Brochure of
Discovery Zone
Exhibit C - Parking and Peak Use Study, Prepared by D.L. Frischer for Blockbuster
Entertainment Corporation
F:\HOME\PLANNING\MARTIN\DZ\9446PC .RPT
RESOLUTION NO. PCC-94-46
RESOLUTION OF THE CITY OF CHULA VISTA PLANNING
COMMISSION GRANTING CONDITIONAL USE PERMIT PCC-94-46
WHEREAS, a duly verified application for a conditional use permit was filed with the
City of Chula Vista Planning Department on May 24, 1994 by Blockbuster Children's
Amusement Corporation ("Applicant"); and
WHEREAS, said application requested that the applicant be allowed to establish a
children's indoor amusement and entertainment center ("Project") at 510-520 Broadway in the
CT Zone ("Project Site") called Discovery Zone; and
WHEREAS, the Environmental Review Coordinator has concluded that the proposed use
is a Class 5 categorical exemption from environmental review as a "minor change in land use"
pursuant to the California Environmental Quality Act; and
WHEREAS, the Planning Conunission set the time and place for a hearing on said
conditional use permit application and notice of said hearing, together with its purpose. was
given by its publication in a newspaper of general circulation in the city and its mailing to
property owners within 500 feet of the exterior boundaries of the property at least 10 days prior
to the hearing; and
WHEREAS, the hearing was held at the time and place as advertised, namely July 27,
1994 at 7:00 p,m, in the Council Chambers, 276 Fourth Avenue, before the Planning
Commission and said hearing was thereafter closed,
NOW, THEREFORE, BE IT RESOLVED THAT THE PLANNING COMMISSION of
the City of Chula Vista does hereby find:
1, That the proposed use at the location is necessary or desirable to provide a service
or facility which will contribute to the general well being of the neighborhood or the
community.
The proposed use at the location is desirable in that it provides a healthy and secure form
of entertainment for children which will contribute to the general well being of the
community in accordance with the stated purpose of Discovery Zone to enhance "the
physical and psychological development of America's children,"
2, That such use will not under the circumstances of the particular case, be detrimental
to the health, safety or general welfare of persons residing or working in the vicinity
or injurious to property or improvements in the vicinity.
The proposed use will not be detrimental the health, safety or general welfare of persons
residing or working in the vicinity in that adequate controls will be taken to ensure the
Reso, PCC-94-46
Page 2
July 27, 1994
security of children; and the Conunission hereby waives development standard
19.58,040,DI on the basis that the public health, safety and welfare is adequately
protected by the amount of supervision and other measures taken to control the children
and ensure their safety,
3, That the proposed use will comply with the regulations and conditions specified in
the code for such use.
The approval of PCC.94-46 is justified in that the proposed use is conditioned to comply
with the regulations of the Municipal Code and all other appropriate regulatory codes,
except as otherwise waived by the Commission under the authority provided under the
Code.
4. That the granting ofthis conditional use permit will not adversely affect the general
plan of the City or the adopted plan of any government agency.
The proposed use will not adversely affect the General Plan of the City in that it is an
Unclassified Use requiring a conditional use permit in the C-T Zone.
BE IT FURTHER RESOLVED THAT THE PLANNING COMMISSION hereby grants
the conditional use permit subject to the following conditions, whereby the applicant shall:
1, Ensure that the proposal complies with the parameters of the use outlined in the
application and supplemental materials, and representations to the City, including but not
limited to the following:
a, There shall be a minimum of six employees within the facility at all times;
b. All children shall be accompanied/sponsored by an adult;
c. Hours of operation shall be limited to the hours between 10:00 a.m, and 9:00
a,m,
2, Assure that buses delivering groups of children to the facility shall not be allowed to
remain or park on-site or on adjoining sites or streets,
3. Provide the facility with an appropriate bicycle rack for at least 10 bicycles at or near
the main entrance; design and location subject to review and approval of the City Zoning
Administrator.
4, Ensure that the maximum number of patrons arriving by automobile is limited to 220 at
anyone time, To ensure this condition is complied with, applicant shall keep a count
of the number of patrons arriving by automobile. When said number reaches 220 at any
given time during business hours, no more patrons arriving by automobile shall be
Reso, PCC-94-46
Page 3
July 27, 1994
allowed entry into Discovery Zone, This condition does not apply to scheduled groups
arriving by school bus, Once Discovery Zone has operated for a minimum of sixty (60)
days, the applicant may apply for an increase in the 220 patron figure to the Zoning
Administrator by submitting appropriate information satisfactory to the Zoning
Administrator. The Zoning Administrator may allow the increase, deny the increase or
reduce the actual number if deemed appropriate.
5. In the event complaints are received by the City or problems occur related to parking.
the Zoning Administrator shall review the conditional use permit for additional conditions
of approval or possible revocation. The Zoning Administrator may schedule any review
for public hearing before the Planning Conunission,
Fire Department:
6. If not already installed, install an automatic sprinkler system to the satisfaction of the
Fire Marshal. Said sprinkler system shall be monitored 24 hours per day by a central
receiving company, Actuation of the automatic sprinkler system shall automatically:
a, Stop confusing sounds and visual effects.
b. Activate approved directional exit markings,
c, Cause illumination of exit path with light of not less than one foot candle at
walking surfaces,
7, Provide a public address system which is audible throughout the building, Said public
address system may also serve a an alarm system.
8, Install fire extinguishers with a minimum rating of 2AIOBC, with no more than 75 feet
travel distance,
9. Maintain fire access at all times.
Police Department:
10, Prior to opening for business, arrange a security survey with the Crime Prevention Unit
of the Police Department and implement the results of said security survey,
II. Prior to opening for business, arrange training of management and employees in security
procedures and crime prevention awareness with the Crime Prevention Unit of the Police
Department,
F ;\HOME\PLANNING\MARTIN\DZ\9446PC .RES
Reso, PCC-94-46
Page 4
July 27, 1994
Miscellaneous
12. Conform to all requirements of the Uniform Building Code as required by the Director
of the Building and Housing Department.
13, Standard No, 1 of ~19,58,040 is hereby waived as unnecessary for this project in this
case only,
This permit shall be subject to any and all new, modified, or deleted conditions imposed
after adoption of this resolution to advance a legitimate governmental interest related to health,
safety or welfare which City shall impose after advance written notice to the permittee and after
the City has given to the permittee the right to be heard with regard thereto, However, the City,
in exercising this reserved right/condition, may not impose a substantial expense or deprive
Permittee of a substantial revenue source which the Permittee can not, in the normal operation
of the use permitted, be expected to economically recover.
This conditional use permit shall become void and ineffective if the same is not utilized
within one year from the date of this resolution in accordance with Section 19,14.260 of the
Municipal Code, Failure to comply with any condition of approval shall cause this permit to
be reviewed by the City for additional conditions or
revocation,
PASSED AND APPROVED BY THE PLANNING COMMISSION OF CHULA VISTA,
CALIFORNIA, this day 27th day of July, 1994 by the following vote, to-wit:
AYES:
NOES:
ABSENT:
ABSTENTIONS:
William C, Tuchscher II, Chairman
Attest:
Nancy Ripley, Secretary
F: \HOME\PLANNING\MARTIN\DZ\9446PC ,RES
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CHULA VISTA PLANNING DEPARTMENT
~ APPLICANT: BWCKBUSTERCHILDREN'S PROJECT DESCRIPTlDN:
AMUSEMENfCORPORATION CONDITIONAL USE PERMIT
ADDRESS: 510-520 BROADWAY Indoor amusement center for children.
SCALE: FILE NUMBER: EXHIBIT A
NORTH 1" = 400' PCC - 94 - 36 -
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May 25, 1994
Mr. Martin Miller
Planning Department
276 Fourth Avenue
ChuIa Vista, CA 91910
RE: DISCOVERY ZONE-CHILDREN'S AMUSEMENT CENTER
STATEMENT OF USE DESCRIPTION AND PARKING REQUIREMENTS
Dear Mr, Miller;
Discovery Zone was created in Kansas City in 1989 and has since grown to 200 stores, In 1993
BLOCKBUSTER Entertainment Corporation purchased 20% of Discovery Zone as well as
the franchise rights to all of Southern California and other states within the continental United
States, BLOCKBUSTER will open at least (28) locations by the middle of 1995 throughout
Southern California,
The following is a detailed description of what takes place within a DISCOVERY ZONE:
Concent
Discovery Zone is a childrens' indoor activity center with the principle purpose of enhancing
the physical and psychological development of America's children, The heart of a 13,000 square
foot (typical size) Discovery Zone is the "Mega Zone" and "Mini Zone" which consist of a
variety of physically challenging equipment especially designed for children age 12 and under,
In negotiating this equipment, a child builds strength, balance, coordination, and other motor
skills, At the same time, the child increases his or her self-esteem and self-confidence by
attaining self-assigned objectives and discovering just how much he or she is capable of
accomplishing,
EXHIBIT - B
BLOCKBUSTER Entertainment Corporation. 4805 Murphy Canyon Road. San Diego, California 921 23. Telephone (619) 279-5001 ' FAX (619) 279-5694
Mr, Martin Miller
Discovery Zone
Page two
ODeration
In addition to the "Zone" equipment, Discovery Zone contains the following:
. Snack-Bar - offering both traditional kids' favorites and our
"healthy choice" menu;
. Activity Rooms - for scout troops, birthday parties, conununity
functions, etc,;
. Skill Zone - token operated, hand-eye coordination skill games;
this entire area representing only approximately 7 % of the facility,
Discoverv Zone's Communitv Contributions
Discovery Zone provides a wholesome environment where parents can interact with their
children and share the advantages of physical activity while having fun, all in a world where it
is increasingly difficult to do so but more necessary than ever:
. An increasing lack of safe and secure places where children can
engage in physical activity;
. 34% of all children in the V,S, are considered over-weight or out
of shape;
. schools and municipalities are decreasing their funding of physical
education,
Nationwide Zonin!! ComDIiance
Discovery Zone child development centers are located in 35 states across America, In every
case, our centers are located in retail shopping centers with co-tenants such as grocery stores,
home improvement centers, office supply retailers, etc, A Discovery Zone positively impacts
tenant mix by bringing an unconventional, family-oriented use with regional appeal to a shopping
center - an appealing combination to both landlords and co-tenants,
Over 20% of the Discovery Zone floor area is made up of open seating which is utilized for the
purpose of viewing the children while they are at play within the "Mega Zone" and "Mini
Zone", It also, serves as the dining area for the "Snack-bar" which sells pre-packaged foods,
Mr. Martin Miller
Discovery Zone
Page three
Securitv Awareness & Child Safetv
Discovery Zone's efforts at maintaining a secure and safe environment for all our customers
includes, but are not limited to the following:
. All adults upon entering Discovery Zone are greeted and if
accompanying children on a visit to the facility, are checked-in in
a normal method, However, if they are there to inquire about the
facility without their children, they are provided a visitor name tag
and are escorted through the facility by a Discovery Zone
employee until their departure, Under no circumstances does our
policy allow them to tour the facility unattended, for the obvious
reasons of safety for our younger patrons,
. Children's identification wristbands with matching number tags for
the parents to hold, ensure all children are exiting with their
parents.
. Discovery Zone "Coaches" are constantly involved in all play
areas to maintain, to the best of our abilities, a safe and secure
play environment.
. Children over the age of 12 years are not allowed in the play areas
and no unattended children or young people of any age are allowed
in the Discovery Zone facility,
Hours of ODeration & Parkin!! Reouirements
Our peak hours of operation are:
. Week Days , , , , , , , , , , , , , , , , " 12:00 pm to 3:00 pm
. Saturday & Sunday ,""',""',' 11:00 am to 5:00 pm
Discovery Zone standard hours of operation are from 10:00 am until 9:00 pm, seven days a
week, The anticipated maximum number of patrons at any time would be approximately 200
and at 3.3 persons per vehicle on an average requires only a 1:200 parking ratio which is well
within normal retailing standards,
Mr, Martin Miller
Discovery Zone
Page four
In closing, we hope that this has answered any questions you might have about our Discovery
Zone concept, Should you need further clarification or have additional questions, we welcome
the opportunity to meet with you,
Sincerely,
BLOCKBUSTER Entertainment Corporation
BLOCKBUSTER Children's Amusement Corporation
af:~
James F, Rose
Zone Construction Manager
PARKING AND PEAK USE STUDY
DISCOVERY ZONES
Prepared by D, L, Frischer
For Blockbuster Entertainment Corporation
The following study has been prepared in response to
concerns presented by the City of Chula Vista Planning
Department in regard to the proposal by Blockbuster
Entertainment Corporation for the development of a Discovery
Zone Children's Play Center, in Chula Vista. The study is
based upon surveys taken for two of the existing Discovery
Zone stores in Southern California and computer data
acquired on two of the company's high volume stores in other
parts of the country, A survey was conducted at the
Temecula and EI Cajon Discovery Zone locations over the week
of July 9 through July 14, 1994, to determine the numbers of
persons patronizing the facilities, peak use times, modes of
transportation and how many persons arriving per each
vehicle, The survey/study has been continued from July 15
through July 17, 1994, but is not presently included within
the following summary, The remainding three days of the
survey will be evaluated upon receipt of the survey
documents and a supplementary report will be completed if
data conclusions are significantly different from those
conclusions within this study,
This study also contains attendance data conclusions from
two of the higher volume Discovery Zone stores in the
country, Westhills, California and Metarie, Louisiana, for
the period of June 13 through June 18, 1994.
The surveys were completed by each adult who arrived at the
Discovery Zone (DZ) location with a child or children. A
survey form was also completed for each bus load of children
brought to DZ, and for children who were dropped off by a
parent and later picked up, A sample copy of the survey is
attached, Not all questions asked are relevant to this
study, and therefore are not discussed within this summary.
In addition to the surveys that were completed, computer
data regarding specific kinds of children attendance was
reviewed from both stores and from the two higher volume
sample stores discussed earlier, and store managers were
interviewed by phone at each of the two survey locations.
Average Occupancy Per Vehicle
Six days of surveys were completed for each of the two
stores discussed. From the vehicular occupancy data
collecfed, an average occupancy per vehicle rate was
calculated, Blockbuster Childrens Amusement Corporation has
typically used numbers general to their stores when applying
EXHIBIT
-
c
for permits in different locations, assuming certain forms
of transportation and numbers per vehicle, and also looking
at their use as consistent with other retail uses, typically
with a parking ratio of 1:200 (or a vehicle occupancy rate
of 3,3), In reviewing the data collected during the survey,
vehicle occupancy rates were found to be higher then the 3,3
for most days, The average vehicle occupancy rate was
concluded to be 3.75 persons per vehicle. This rate does
not include the numbers of persons arriving by school bus,
city bus, being dropped off, or walking, which there were
large numbers of.
Peak Use Times
In reviewing both the survey data collected, the cash
register computer run data, and information received in
discussion with store managers, peak use times were
determined, The peaks vary slightly between stores; some
locations tend to not show that much variance in attendance
numbers throughout the day. Friday and Saturday tend to be
the highest volume days for all the stores reviewed, On
Fridays, the highest numbers, though varying only slightly
from the major part of the day, are from 5:00 p,m, to 8:00
p,m, On Saturdays, the volumes are typically higher all day
from 10:00 a,m, to 8:00 p.m" with slightly higher counts
between 11:00 a,m. and 4:00 p.m, Sundays have generally
constant counts all day, from 10:00 a,m, to 3:00 p,m,
Mondays through Thursdays are typically slow days, with
Tuesdays usually being the slowest. Volumes increase during
the week with group bookings, which usually mean school
buses bringing larger groups of children in. Since the
school buses do not to stay on-site, but drop-off the
children and pick them up after two to three hours, no on-
site parking is needed to accommodate these larger groups,
Attendance per hour might rise as much as 200 to 250, just
with a couple of bus loads of children, without affecting
the parking situation, The EI Cajon DZ is an example of
this happening with its Tuesday morning (July 12) attendance
going up to over 200 with four school bus loads of children,
and then some other customers arriving by automobile.
store Volumes and Total Parked Vehicles
In reviewing the two surveyed stores and the
register/computer data for the two higher volume DZ stores
in the country (also owned by Blockbuster), there is
typically no one hour period that has 200 persons in the
store, unless they have arrived by school bus or camp bus,
Total numbers of persons through the doors in a one day time
period varies each day and generally store to store, In the
six (6) days surveyed at each store the range for the days'
2
totals were from approximately 80 people (on a Wednesday in
El Cajon) to about 540 people (on a Saturday in Temecula),
Saturday in El Cajon was about 228 total persons through the
door.
Vehicle counts varied between the two stores. During the
week at the El Cajon store there were a total count of 20 to
35 vehicles on any given day, with Saturday and Sunday at
about 50 vehicles (54 Saturday, 48 Sunday) for the whole
day. (Friday totals are not in this report and will come as
a supplement once Friday surveys have been received and
evaluated,)
At the Temecula DZ the vehicle counts per day are higher, as
there is no City bus service to the location and very few
school buses (for group trips) were used to bring children
during our survey week, During the week the total daily
vehicle count ranged from 33 to 67, On Sunday the total
vehicle count was 67, and on Saturday the count was 133 for
the whole day,
Summary
After review and evaluation of these two Southern California
DZ stores and some data received for two "high" volume
stores, we can summarize that perhaps the most admissions
(not counting those children arriving by school bus) during
a two hour span is 132 children, This is based upon an
average stay of two hours (which is the average of the over
600 surveys received to date and that generally experienced
by DZ locations throughout the country). If we also assume
there is one parent for every two children, on the average
(which is very conservative when looking at the survey data,
because there also is a number of dropped-off children and
groups that come in with just a couple parents) then, we
would assume 198 persons drove in 52.8 vehicle, with an
average vehicle occupancy rate of 3,75. This would mean
that for those 132 children, 52,8 parking spaces would be
needed, Again, the 132 children would include persons who
walk to the DZ location, or those who were dropped off and
picked up after a couple hours, but would not include school
bus loads of children, At the El Cajon location during the
week large volumes of children typically would only be there
if brought on group trips by school bus, There was also an
insignificant number of persons who arrived on foot or by
City Bus, At the Temecula location there was a significant
number of children who were dropped off and than picked up
at a later time.
As discussed in this summary study, large numbers of
children within the store does not typically correlate to a
need for large numbers of parking spaces, The average
3
vehicle occupancy rate was based only upon those vehicles
and occupancy numbers that actually parked at the DZ
location, It does not include bussed in, dropped-off or
walking clientele,
The surveys also led to the conclusion that for the most
part, a whole day's total parking count does not necessarily
reach the number of spaces typically available to the DZ
location on a continuous basis let alone exceed the
available parking, Therefore, when reviewing other DZ
locations, we believe that the 60 parking spaces available
to the proposed DZ in Chula Vista should more than
adequately meet the needs of the typical use patterns shown
by the survey data,
4
A
PARKING SURVEY
DISCOVERY ZONE
DIRECTIONS:
PLEASE FILL OUT THIS QUESTIONNAIRE WITH PERSONNEL
UPON ARRIVAL. CIRCLE OR CHECK THOSE ANSWERS THAT
PERTAIN AND FILL IN THE BLANKS FOR THOSE NEEDED. WE
APPRECIATE YOU TAKING THE FEW MINUTES TO ASSIST US
WITH THIS SURVEY. THANK YOU.
1, LOCATION: UI Cajon ~ Temecula
2, DATE: 7/---194 3. TIME: a,m, p,m,
4, DAY OF WEEK: S M T W Th F S
5, HOW DID YOU ARRIVE HERE TODAY? ~uto _City Bus _Drop-off
School Bus
Other
6. HOW MANY PEOPLE IN VEHICLE YOU ARRIVED IN?
2
3
4
5
?
7, HOW OFTEN DO YOU VISIT A DISCOVERY ZONE FACILITY?
_1st time
_0-1 time/month or less
_2 times/month
_more often
8, HOW MUCH TIME DO YOU SPEND PER VISIT AT DISCOVERY ZONE?
_1 hour or less _1-1/2 hours _2 hours _2-1/2 hours
_3 hours or more
9. ARE YOU HERE FOR A PARTY? _Yes _No
THE UTY OF CHULA VISTA DISCLOSURE STATEMENT
You arc required 10 file a Slalcrncnl of Disclosure of certain ownership or fin:..IOcial interests, payments, or campaign
contribulions, on all mallef' which w,1I require diserelionary aClion on Ihe part of the Cily Council, Planning Commission. and
all other omcial bodies. The following informalion must be disclosed:
\.
List Ihe names of all pef'ons having a financial interest in the property which is the subject of Ihe application or Ihe
contract. e,,g,, owner, applicanl, conlfaclor, subcontractor, malenal supplier.
1. HtVllU..e-t R. stOne 7, Erir.i4 I. Stone
2. f)ella. Gold B. JlaJr.e. Sl.tut Gold
3. AudIr.~ J. s.ivan 9, Jle,lan,ie C, Gold
4. Cyn.tlU.a. Stone ScltlumC1.RqaJr. 10_ '11\ (ill (h,la Ugltb Ut
5, Nancy Stolte Seven40lt
6. EciAJaJul A, Stone
2.
\
If any person" idenlified pursuanl ", (I) above is a corporal ion or partnership, listlhe names of all individuals owning
more Ihan 10% of the shares in Ihe corporalion or owning any partnership interest in Ihe partnership,
N/A
3. If any pef'on' idenlified pUf'uant 10 (1) above is non-profil organi1.ation or a trust. list the names of any person
serving as direclor of the non-profit organil.alion or as trustee or bcneneiary or trustor of the trust.
N/A
4. Have you had more than S2S0 worth of busin"''' Iransacted wllh any member of the City staff, Boards, Commissions.
Commitlees, and Council within Ihe past twelve monlhs" Yes_ NoL If yes, please indicale person(s): _
5. Please identify each and every person, including any agenls, employees, consullants, or independenl contractors who
you have assigned 10 represent you before the City in Ihis mailer.
HlV!Jt.ie-t R. Stone - auneIL
f)elwJ. F lLU. chelL - P.lann.UIg C On.6u.Uan.t
6. Have you and/or your offieers or agents, in the aggregate, contribuled more Ihan 51,000 10 a Councilmcmber in the
currenl or preceding elcclion period'! Ycs_ NoL If yes, stale which Councilmcmber(s):
" " " (NOTE:
Atlach additional pa&"$ U~g ~
Signalurc r contractor/applicant
Jame.6 F. Roioe
Date:
JlIlI{ 23, 1994
Prinl OL!YI>C name of contractor/applicant
BLOCKBUSTER Child1r.en'io Amu.61'men.t COIlp.
. PtTJ01I i.J dcfillcd us. "All)' i,.dn'/dual, firm, (opfJrTlIrr.\Jup. JOItU \'Dlnm:. IJ.....IO(IQIIOlI., JOCIDI dub, !rtJlcTU.J/llr"IJrllzatw,l. cOfporalloll, e!talt,1r'Wt, rtC't:iw:r, J)"uJiC'dtt,
lIw uml UlIY other t"OUllty, CIty U/lli COUIltf\', Cll\' mWIIClp""I)'. j/umcl, or OIlier I~O"II(QI SUbdt\'LsIOlI., ", IJIIY IIllItT !:ffIUP O( comblnatloll ucti"g 41' Q waiL"
:3 -23