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Home My WebLink About2008/05/13 Item 6 CITY COUNCIL AGENDA STATEMENT ~v~ CITY OF :lfilj mULA VISTA MAY 13, 2008, Item Co ITEM TITLE: RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING THE PERFORMING AND VISUAL ARTS TASK FORCE. SELECTION OF THE FISCAL YEAR 2008/2009 PERFORMING AND VISUAL ARTS GRANT RECIPIENTS AND MONETARY GRANT AWARDS TOTALING $35,000. LIBRARY DIRECTOR,~ CITY MANAGER S T --H r t:>~ GO, ASSISTANT CITY MANAGER S T SUBMITTED BY: REVIEWED BY: 4/5THS VOTE: YES D NO [!] SUMMARY In 1997, the City Council approved a Sublease with Live Nation, Inc. (formerly Universal Concerts) that established a process whereby a portion of ticket sales proceeds at the Cricket Wireless Amphitheater would be paid to the City and utilized for a Performing and Visual Arts Fund. This Fund is to be used for arts grants to the Chula Vista community for the purpose of promoting and stimulating the growth of performing and cultural arts within Chula Vista. This year the Library department received $34,630 from Live Nation for their 2007 Concert Series. As called for in the sublease, a Performing and Visual Arts Task Force (Task Force) was established to annually make recommendations to the City Council regarding the arts grant awards. The Task Force is assisted by the Library department, which formally conducts the grant application process. The Task Force has reviewed the Fiscal Year 2008/2009 applications and makes the following recommendations to the City Council. ENVIRONMENTAL REVIEW The Environmental Review Coordinator has reviewed the proposed activity for compliance with the California Environmental Quality Act (CEQA) and has determined that there is no possibility that the activity in question may have a significant effect on the environment; therefore, pursuant to Section 15061(b)(3) of the State CEQA Guidelines the activity is not subject to CEQA. Thus, no environmental review is necessary. 6-1 MAY 13,2008 Item ~ Page 2 of 6 RECOMMENDATION Council adopt the resolution. BOARDS/COMMISSION RECOMMENDATION The Task Force recommends that the City Council award arts funds to groups as outlined in this report. The Cultural Arts Commission unanimously endorsed the Task Force recommendations at their meeting on April 14, 2008. DISCUSSION As it has since the program's inception, the Library department administered the Performing and Visual Arts Fund grant application process. Performing and Visual Arts Fund Grant Application Packets were distributed by the Library to the Sweetwater Union High School District, Chula Vista Elementary School District, all former grant recipients, plus arts groups and individuals in the Chula Vista community and San Diego region. The application packet was available on the Library's website and one "Technical Workshop" to provide assistance in completing the grant application forms was held on January 5, 2008. Nineteen applications totaling $57,400 in requests were received by the application due date of January 25, 2008. Upon receipt and review, the Library department made all applications for funding available to the Task Force. The current members of the Task Force are: Mayor Cheryl Cox Roderick Reinhart, City staff representative Thierry Gray, Live Nation/Cricket Wireless Amphitheatre representative William Virchis, Sweetwater Union High School district representative Debra McLaren, Chula Vista Elementary School district representative Todd Voorhees, Chula Vista Cultural Arts Commission representative Kevin Tilden, At-Large Committee Member The nineteen applications were then reviewed and ranked using pre-established criteria by the Task Force on March 14,2008 (see ATTACHMENT A for a list of the criteria). The Task Force recommends funding seventeen applications for a total amount of $35,000. While it is recommended that all but two applicant agencies receive funding, a majority of requests were adjusted based on the Council-approved Task Force policies. One application, from Otay Ranch High School Art Club, was ruled ineligible for funding because the request did not follow the grant application's criteria, which specifically exclude capital equipment outlays as acceptable request items. Another application from the City of Chula Vista's Otay Recreation Center was deemed inadequate in terms of artistic merit, creativity and imagination, and community impact and subsequently was not recommended for funding. 6-2 MAY 13, 2008 Item ~ Page 3 of6 List of Grant Recommendations: .. . Allen Elementary School $2,500 To provide a series of in-school assemblies and performances by local professional artists that represents Hispanic/Latino, Filipino, and Pacific Island cultures. · Bonitafest Melodrama $2,000 To provide funding for a community musical/melodrama based on local history appropriate for multigenerational, culturally diverse family audiences. · Bonita Vista High School "The Music Machine" Boosters $1,000 To provide funding for two public performances of the vocal music departments of Bonita Vista Middle and High Schools, as well as The Music Machine show choir to be held at Mayan Hall. · Bonita Vista High School "Sound Unlimited" To provide funding for public relations materials competitive festival for women's show choirs. $1,000 for the "For Ladies Only" · California Ballet Association $2,000 To provide promotions support for the "3rd Annual California Heritage Project Production" featuring California historical stories and events told through performing dance arts, visual arts, and authentic music forms. California Ballet will perform excerpts from The Legend of Josefa, a historical love story between Dona Josefa Carrillo and Captain Henry Fitch at Chula Vista's Bayside Park. · Chula Vista Art Guild $2,300 To stage a competitive visual arts (painters') show, the eighth annual, for local area artists with prizes awarded to the top four artists. · Fern Street Community Arts $2,500 In partnership with the Chula Vista Community Collaborative, to provide workshops and performances for children at the annual "Day of the Child" event held in Memorial Park, Chula Vista. · First United Methodist Church $1,200 To host a free admission, open to all members of the community concert of the San Diego Master Chorale under the direction of new music director Dr. Gary McKercher on October 19, 2008. · Friends of the Chula Vista Library - Civic Center Branch $2,000 To assist the Friends of the Chula Vista Library - Civic Center Branch in sponsoring a Roots Music Series that includes local arts groups dedicated to performing and educating their audiences in their respective art forms. 6-3 MAY 13, 2008 Item ~ Page 4 of 6 · Lamb's Player's Theatre $2,500 . To present to Chula Vista middle and high school students in South Bay Community Services after-school programs a performance of Early American Voices celebrating pivotal moments in early U.S. history. · Mariachi Scholarship Foundation To provide promotional materials for the Mariachi Scholarship produced concerti gala event that will recognize local students, sponsors. $1,000 Foundation- donors and · OnStage Playhouse $1,000 To help continue a theatre arts intern program for up to 20 SUHSD high school students. Theatre students will attend seminars and work under the supervision of seasoned professionals during six productions in 2008/2009. · Rohr Elementary School PTA $2,500 To work with the teaching staff of Rohr Elementary School in providing artist/teacher curriculum planning and in-class coaching/collaborative sessions for integrating the arts into teaching strategies applied in literacy, social studies, math and science. · San Diego Junior Theatre $5,000 To provide greatly increased local promotions and public relations efforts for Chula Vista branch classes and productions during the 2008/2009 season. · Sail Diego Opera Association $2,500 San Diego Opera will partner with SUHSD to bring the Opera Ensemble to Rancho del Rey Middle School, Castle Park Middle School, Castle Park High School, and Hilltop High School for live performances and discussion groups. Study guides will be distributed to the teachers prior to the Ensemble visit · Sweetwater Union High School District- V AP A Council To provide support for the annual district-wide visual supplying art materials for the participating students. $2,000 arts show as well as · Third Avenue Village Association $2,000 To provide partial funding for the Village Vibes Concert Series of live music summer concerts in Memorial Park. DECISION MAKER CONFLICT Staff has reviewed the decision contemplated by this action and has determined that it is not site specific and consequently the 500 foot rule found in California Code of Regulations section l8704.2(a)(l) is not applicable to this decision. 6-4 MAY 13, 2008 Item ~ Page 5 of6 FISCAL IMPACT There is no General Fund impact associated with these grants. The recommended Fiscal Year 2008/2009 grant awards total $35,000. The fund carries a current reserve amount of $13,945.89. Awarding a total of $35,000 for the 2008/2009 fiscal period will leave a balance of $13,575.89 to be used for emergency "out-of-cycle" grant requests received during 2008/2009. Any remaining funds may be carried over and added to next year's grants program. ATTACHMENTS A. Criteria for the Allocation of the Performing Arts Fund as approved by City Council on December 14, 1999. 6-5 ATTACHMENT A Criteria for the Allocation of the Performing Arts Fund as approved by City Council on December 14,1999. The Performing/Visual Arts Fund, established by the sublease between the City and Live Nation, shall be annually re-granted through a formal application process. The following groups and individuals shall be eligible to apply for funds: · Chula Vista based tax-exempt, non-profit organizations · Chula Vista based educational institutions · Chula Vista based religious organizations · Performance groups associated with Chula Vista based educational institutions (i.e., the Music Machine) · The City of Chula Vista and its various departments and Boards and Commissions · Individuals who reside in Chula Vista For-profit organizations, institutions and businesses shall not be eligible to apply for funds. Non-Chula Vista based non-profit organizations shall not be eligible to apply for funds unless they partner with Chula Vista based organizations. Individual Chula Vista residents (especially students) shall be eligible to apply, in an effort to develop local talent. Per the agreement, applicants may only apply for funds to underwrite the cost of presentations. Funds shall not be awarded to establish an endowment or trust fund, for administrative costs, for capital projects, for rent of performance or office space, and/or for general operating expenses. 6-6 RESOLUTION NO. 2008- - RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING THE PERFORMING AND VISUAL ARTS TASK FORCE SELECTION OF THE FISCAL YEAR 2008/09 PERFORMING AND VISUAL ARTS GRANT RECIPIENTS AND MONETARY GRANT AWARDS TOTALING $35,000 WHEREAS, in 1997, the City Council approved a Sublease with Live Nation, Inc. (formerly Universal Concerts) that established a process whereby a portion of ticket sales proceeds at the Cricket Wireless Amphitheater would be paid to the City and utilized for a Performing and Visual Arts Fund; and WHEREAS, this Fund is to be used for arts grants to the Chula Vista community for the purpose of promoting and stimulating the growth of performing and cultural arts within the city of Chula Vista; and WHEREAS, this year the Library department received $34,630 from Live Nation for their 2007 Concert Series; and WHEREAS, as it has since the program's inception, the Library department administered the Performing and Visual Arts Fund grant application process; and WHEREAS, Performing and Visual Arts Fund Grant Application Packets were distributed by the Library to the Sweetwater Union High School District, Chula Vista Elementary School District, City of Chula Vista web site, all former grant recipients, plus arts groups and individuals in the Chula Vista community and San Diego region; and; WHEREAS, nineteen applications totaling $57,400 in requests were received by the application due date of January 25, 2008; and WHEREAS, upon receipt and review, the Library department made all applications for funding available to the Mayor's Task Force; and WHEREAS, the nineteen applications were then reviewed and ranked uSing pre- established criteria by the Task Force on March 14, 2008; and WHEREAS, the Task Force recommends funding seventeen applications for a total amount of$35,000; and 6-7 NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula Vista does hereby approve the Performing and Visual Arts Task Force selection of the Fiscal Year 2008/09 Performing and Visual Arts Grant recipients and monetary grant awards totaling $35,000. Presented by Approved as to form by Leah Browder Interim Library Director ik{,~~~~\\ Ann Moore City Attorney 6-8