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Home My WebLink AboutReso 1981-10706 RESOLUTION NO. 10706 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PROPOSED BUDGET AND ACHIEVEMENT REPORT FOR THE DOWNTOWN IMPROVEMENT DISTRICT The City Council of the City of Chula Vista does hereby resolve as follows: WHEREAS, Ordinance No. 1885 requires the City Council to review the budget sUbmitted by and the activities of the Town Centre Business and Professional Association, and to authorize the disbursement of funds received through the business license tax imposed on the parking and business improvement area for the general promotion of retail trade and other commercial and pro- fessional businesses, and WHEREAS, the Town Centre Business and Professional Association has now submitted the budget and achievement report as set forth in Exhibits A and B, attached hereto and incorporated herein by reference as if set forth in full, and WHEREAS, the Finance Director has recommended that the Council now approve the proposed 1982 budget and accept the 1981 report of achievements as contained in said exhibits. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula Vista does hereby approve the proposed 1982 budget of the Town Centre Business and Professional Association and accepts the achievement report recommending the desirability of continuing the Downtown Improvement Area. Presented by Approved as to form by ~-.~~rf~~ , George D. Lindberg, City Attorney ~~~ ~.c&e~cr- ordon K. Grant, Director of Finance ADOPTED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF CHl.l.A VISTA, CALIFORNIA, this 8th day of December 19'A 1 ,by the following vote, to-wit: AYES: Councilmen Gillow, Campbell, McCand1iss, Scott, Cox NAYES: ABSTAIN: ABSENT: Ccxmcilmen None CoI.nciknen Councilmen None None if. City of ChuIa Vista STATE OF CALFORNlA ) COUNTY OF SAN DIEGO ) ss. CITY OF CHll..A VISTA ) /, JENNE M. FUlASZ, CMt, CITY CLERK of the City of Chulo Vista, California, DO HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of RESOLUTION NO. 10706 ,and that the same has not been amended or repealed. DATED ( seal) City Clerk CC-660 ~"', \":-\..' ," q).~' ,:~:~,i'" -~~~ ~': [B2:1....~.... ;.it ~==7--? '~~', ',~. ~ . EXHIBIT A ~.\: ~. '-I ~L^ I,,,,. .'<:.. ~~~.;-~ *,:, iIIIl; ti1' ~':':" r'; f. ~...:' ;:~. ft~;-: CHilLA VISTA CHAMBER OF COMMERCE November 3, 1981 ~' -. ~--~~ \~."i- ' Mayor and City Council City of Chula Vista 276 Fourth Avenue Chula Vista, CA 92010 i. The following is the proposed 1982/83 promotion budget for the Town Centre Improvement District: Advertising: Newspaper '. 6,000.00 California Downtown Association 600.00 Downtown Coordinator 3,600.00 Newsletter (P.I.P. etc.) 300.00 Postage '-', 200.00 Promotions: Decorations Otper Promotion Starlight Yule Parade 5,000.00 600.00 2,000.00 I i~'~~: i, :.. fi<i',: l..".. ~;:/..G, j ;;;~'.' Christmas: <""';:. Business Salutes Chula Vista 400.00 r'.:' i~~i ,; :r,~-< ~\;~} ";\'?I'-'" " . v i.,"""'_~ , ",..I ,"'.1. i .: _~. :. Country Festival KSON 4,500.00 Fall Promotion 3,000.00 Music in the Park 400.00 Miscellaneous Expense TOTAL PROPOSED FOR 1982 500.00 $27,100.00 j'- ~; ,'-', .. ,'" ~~'<'t If-It? 7tJ{> t ~,:.'j , G L 0 V ERA V"[ N U E C H U L A V 1ST A. C A L J F" 0 R N ! A 9:2 0 1 0 TELEPHONE; 420.6602 I ,. ,'._,', ~;t}l:: 1'-;-;' \" ," "";'" ~';'t.t: .\~::~ \...~.~ ..-~. tlll"::r ... il'::')~~ if""'; , --'".t'.i<',^".-""},,,,, .',,7 Mayor and City Council November 3, 1981 Page 2 This budget has been formally approved by the Board of Directors of the Town Centre Association, rneetin~ on November 3, 1981, and the expenditures as proposed conform to the purposes set forth in Section 7 of Ordinance 1885, adopted by the Council on December 11, 1979. ',~ - Very truly yours, ~ (2,&-- Don RitG~~Y, \tresident Town Centre Association DR:mi cc: Lane Cole, City Manager Gordon Grant, Finance Director L, 1?-/tJ7tJ~ .' ;..:~ ~~;, ,; ','I, ~,~':',;' ~ l,r;oI H '~i .....(' " ,'it. ''-:",:; i;.".:: '. :) ;::", ~"'~':,.;' :Hi:& F<iIj;:. .~~,. i~j: ..Ofl.i:',.., , ' ~ : i 1 i I : : : 'II ifi '~ '>"'.' ,~~~li, "~' ,';--" ~;'. ~h'~>.~. lJ]'.i' .~: ~ --::. ':''':1" EXHIBIT B CHULA VISTA CH1Ult1BER OF COMMERCE November 6, 1981 Mayor and City Council City of Chula Vista 276 Fourth Avenue Chula Vista, CA 92010 Gentlemen: In carrying out the purpose of the To':~n Centre Busine.:::>s ar..d Professional Association the follow~ing items and activities .in "'Jhich we have been involved: Newsletters and flyers: Honthly nc~./slettl'.rs, iJnd ;-5?ecial interest flyers, are printed and distributed to 83Ch of tiLe members of the Town Centre Association~ Coordinator: Our Coordinator, Gerben !IVan" Putten acts as secretary for the Association keeping minutes and attending the meetings. He visits the various places of business, distributing newsletters, flyers, posters and other materials. He also attends various :~rand openings and "mixers" in the area. We subscribe to membership in the California Downtm.,rn Association, and send Niek Slijk to several mettings each year. These contacts have proven to be a rich source of promotional ideas and keeps us in touch with the activities of the other California city promoters. We spend a considerable amount of our budget on newspaper and radio ad- vertising; in this \;ay we keep the people of the South Bay area aware of our presence, and of our activities in the DowntovJn area. The Association is aware of new shopping areas being developed and sense the need for our own aJvertisng program. We sponsored three mOljor promotions this past year: The KSON Country Festival, (held in conjunction with the Business Salutes Chula Vista event), a fall radio and ne\;SpOlper promotion held in October, (in con- junction with the Fiesta de 1a Luna Promotion), Olnd the AnnuOll Starlight Yule Parade opening the Christmas Season in our area. These events have drawn many customers into the shopping area (the Country Star Conce.rt in Nemorial Bowl drew a record crm;d and the Starlight Yule Parade has COlp- tured the attention of thousands of viewers each Christmas season. fi-/!/7t1f 233 Fourth Ave. ~ 81:..1iI ti:1'! A.~l~E Each Fall the Association adds to an alr"ady impressive display of Christ- mas decorations to be placed on the streets. These decorations have drawn favorable comments from many shoppers and visitors that come to our Downtown area. People are beginning to add the Downtown area to the "must see" decorations along with the Candy Cane Lane and Nankato-Whitney displays. CHULA VISTA. CALI,ORNIA Q;:010 TELEPHONE: 420-6&02 ;" . 1,,:.;_, .':~ . MaJor and City Council Novembpr 6, 1981 Page 2 The TaWIl Centre Association has begun a series or institutional ads in the Star News and the Union as well as the Tribune. Due to the \Jidcr circulation of the Union in this ad we mention the trol1.cv aDd bus transport.ation for easy access to Downtown. Rather than using the "TotIn Cent rell in ut.:r <:1ds '.['2 !lav,::.l. gone! back. and ~.JE' are using the marL' acceptabl\2 and morc rl.-:c.o~~n~:i,:a.Lle tJOrd IIDlL/ntown" :Ln all our advertising. The merchants and others are happy with our c;fforts 3;td we have drm.Ji1 larger crowds to the- downtown area. We a'!:C:'. c()ntl.nuall~/ i":""'.vit~i.ng people to participate in our meetings \-Jhich are held \'...Jt'ckli,7 :n o1'([el" Co improve our c."JmmuniciJtions with the DO\.-Jntmvn Improl.'TC'ment Di~--;trict: P:!TT.ic:iptiTIcs. 'rrJu~ Don Ritchey, President Town Centre Business and Professional Association DR:mi cc Finance Department !f-/tl7{)j? . ':" .... -. h:~ ji'i'i f~;:~ ~.~. Y. ~l~,".