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O"~" PN CIDII'\ICi\CE CF ll-E CI1Y CF Q-UA VISTA A\l8\DII\G TITLE
f..." 19 CF ll-E M.NICIPAL <:lIE BY ImII\G SEerIO\l 19.04.235
o ~.. rEFINl1\G ELECTRJ\IIC I\iESSl'ff EDOfO SIG\S JlN) A\l8\DII\G
SEer I 0\1 19.00 10 EsrABLls-l t1-O:H I PES 10 EXPIDI TE
t1<n:SS11\G SIG\/ PERvlITS JlN) 10 ALl!W R:R ELECTRJ\IIC
I\iESSl'ff EDOfO S I G\S
ODIN'lI\CE 1'0. 2529
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ION
WEREAS, in Janua ry 1992, the Ci ty Counc i I directed that arenctrents to the
City's sign regulations to address: 1) rrodification of the revieN process for
sign permits to expedite processing; and 2) allcwmce of electronicrressage board
signs; and,
WEREAS, an Initial Study, IS-92-44 of possible adverse envirorrrental
irTPacts of the proposed arendTent Vl8S conducted and the Envi rorrrental RevieN
Coordinator concluded that there~uld be no significant effects and recamrrends
adoption of the Negative Declaration; and,
WEREAS, on August 12, 1992 the Planning Co1mission voted 5 to 1 with one
mrrtJer absent to reccmrend that the City Counci I adopt the arenctrent in
accordance wi th Reso I ut ion f'()!I,-92-01.
The City Counci I of the City of Chula Vista does hereby ordain as follOll5:
SEer I 0\1 I:
as fo I 10115:
That Sect ion 19.04.235 be added to theM.micipal Code to read
19.04.235
Sign, Electronic rressage board.
Electronic rressage board sign rreans a sign ~se rressage is displayed in
I ights or light enitting diodes, and is electronically changeable.
SEerIO\l II: That Sect ions 19.00.030 and 19.00.170 be arended and Sect ion
19.00.000 be added to the ~nicipal Code to read as follOll5:
19.00.030
App I icat ion-Contents requ i red-Determi nat ion
authority-Appeals.
AI I signs requiring a sign permit shal I be suanitted for approval by the
zoning adninistrator, pr ior to installat ion except electronic rressage
board signs (see 19.00.000). The appl ication shall indicate the size,
location, design, color, lighting and rraterials of all signs to be
erected. The appl ication shall also contain sufficient inforrration on the
architecture, colors and rraterials of the bui Iding on the site, as is
necessary to determine cmpatibi I ity of the sign to the bui Iding. In
addition, the appl icant shall suanit a color rendering and/or paint sarple
boards or chips and/or actual rraterials to be used on the sign.
The zoning adninistrator, or the design revieN cmmittee on appeal, shall
~-'I
COUNCIL AGENDA STATEMENT
ltemK ~ ,J.
Meeting Date~ ;.J>;9.2
ITEM TITLE: Public Hearing: PCA-92-01 - Consideration of amendments to the
Municipal Code to establish procedures to expedite processing of
sign permits a~ to allow for electronic message board signs
~\\o
Orc.:l~~~ ?.. 52, Amending Chapters 19.04 and 19.60 of
\~<)h~\~unicipal Code to establish procedures to expedite processing
\\.$\) of sign permits and to allow for electronic message board signs
O~\) ~/
SU~TTED BY: Director of Planning PC-
Community Development Director L-. 7.
REVIEWED BY: City Manager ",k'" @\ (4/5ths Vote: Yes_NolO
..
On January 28, 1992, the City Council directed the"Staff of the Planning Department and .
City Attomey to prepare draft amendments to the City's sign regulations to address: 1)
modification of the review process for sign permits to expedite processing; 2) allowance
of electronic message board signs in commercially zoned areas; and, 3) allowance of
combination sign-murals which may exceed the size restrictions for commercial signs.
The draft amendments were distributed for comment to several groups and organizations,
including the Planning Commission and Design Review Committee, and were presented
to the City Council at a Council wor1<shop held on March 18, 1992. After consideration
and discussion, the Council rejected the proposal for combination sign-murals and
directed staff to proceed with hearings on the amendments regarding accelerated sign
processing and electronic message board signs.
The Environmental Review Coordinator conducted an Initial Study, IS-92-44, of potential
environmental impacts associated with the amendments. Based on the attached Initial
Study and comments thereon, the Coordinator has concluded there would be no
significant impacts, and recommends adoption of the Negative Declaration issued on
IS-92-44.
RECOMMENDATION:
1. Based on the Initial Study and comments on the Initial Study and Negative
Declaration, find that this proposal will have no significant environmental impacts
and adopt the Negative Declaration issued on IS-92-44.
2. Adopt a motion to enact an ordinance amending the Municipal Code as shown
on the draft ordinance attached hereto.
WPC F_~\'4.92
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Page 2, Item. IY r'1.
Meeting Date~ ,/1>/ ,;.
BOARDS/COMMISSIONS RECOMMENDATION:
1. On August 6,1992, the Town Centre Project Area Committee voted unanimously
(7-0) recommending that the City Council deny the proposed ordinance relating
to electronic message board signs (minutes attached).
2. On August 12, 1992 the Planning Commission voted 5 to 1 with one absent
recommending that the Municipal Code be amended in accordance with
Resolution PCA-92-01 (minutes attached).
DISCUSSION:
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1. Accelerated Sian Processina
This amendment would require the Zoning Administrator (or the Design Review
Committee on appeal) to render a decision on a sign permit within seven (7) days
~
(or the next available meeting in the case of the ORC). Failure to act within
these timeframes would allow the applicant to demand in writing that a decision
be made within 3 working days (or at the next available ORC meeting) or the
permit would be deemed approved. It would also require that if a sign permit is
denied by either the ZA or ORC, the applicant would have to be informed in
writing of the changes necessary in order to approve the permit.
Staff and the ORC believe the timeframes can be met. The ORC's workload is
heavy - 3 to 4 hour meetings are not uncommon - but few sign appeals are
anticipated, and probably no more than one would be considered at any particular
meeting. Also, the Committee would have the benefit of staff's recommendations
in their deliberations on necessary changes in the case of a denial. Any decision
by the Zoning Administrator or ORC would be appealable to the Planning
Commission and the City Council.
2. Electronic Messaae Board Sians
The Code presently prohibits all moving, animated or flashing signs with the
exception of barber poles and time-and-temperature signs. This amendment
would allow for the consideration of electronic message board signs by the
Redevelopment Agency upon recommendation by the Design Review Committee
in CoO, C-C, and I-L zoned areas located within either the Town Centre I, Town
Centre II or Olay Valley Road redevelopment areas. The amendment limits such
signs to specific zones in Redevelopment Project areas where interest has been
expressed in the placement of message board signs. This approach will allow
the City to gain some experience with readerboard signs before considering any
wider application. A message board sign has been proposed at the southeast
WPC F:'Mmo'f>lomlngllU2
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Page 3, Item~ ~ .A.
Meeting Date~ 'f-'/t.2
corner of Third Avenue and "H" Street. The property is zoned CoO and is located
in the Town Centre I redevelopment area. Some' interest has also been
expressed with regard to the proposed auto center on the south side of Olay
Valley Road, just east of the 1-805 freeway. This property is zoned I-L and
located in the Olay Valley Road redevelopment area Thus, the amendment has
been drafted to accommodate and limit message boards within the
redevelopment areas in order to test their effectiveness and aesthetic quality.
The Council had recommended that said signs be subject to Planning
Commission consideration. However, the amendment seeks to limit the use of
these signs to certain commercial sites in specific redevelopment areas within
which the Planning Commission is not currently a part of the review process.
Therefore, inclusion of the Planning Commission would be advisory only and
would add to the time needed to process ,he request. It is for that reason that
the proposed amendment does not include Planning Commission review.
The requirements include that 30% of tlie message board operation during
normal business hours must be devoted to non-commercial messages, and that
one message board sign be located no closer than 1/2 mile to another message
board sign. The signs must also be located on a major or collector street, which
would exclude them from such streets as Landis and Church Avenues in Town
Centre I.
The amendment provides that a message board must be accommodated within
the existing limits on maximum sign area in the C-C and I-L zone, and would
allow up to an additional 50 square feet of sign area to accommodate a message
board in the CoO zone. This proposed increase in the CoO zone is based on the
fact that the existing commercial office sign provisions are intended to provide for
limited identification only, and could not reasonably allow for the consideration of
a message board without this adjustment.
FISCAL IMPACT: None.
WPC F:\homo\plannlng\14.ll2
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EDIBIT "A"
PROPOSED ZONING TEXT AMENDMENT
PCA-92-01
Chapter 11.04
DEFINITIONS
19.04.235 Sian. Electronic messaae board.
Electronic messaae board sian means a sian whose messaae is
disDlaved in liahts or liaht emittina diodes. and is electronicallY
chanaeable.
Chapter 11.' 0
SIGNS
19.60.030 Application-Contents requi~d-Determination authority-
Appeals.
All signs requiring a sign permit shall be submitted for
approval by the zoning administrator, prior to installation exceDt
electronic messaae board sians (see 19.60.600\. The application
shall indicate the size, location, design, color, lighting and
materials of all signs to be erected. The application shall also
contain sufficient information on the architecture, colors and
materials of the building on the site, as is necessary to determine
compatibility of the sign to the building. In addition, the
applicant shall submit a color rendering and/or paint sample boards
or chips and/or actual materials to be used on the sign.
The zoning administrator. or the desian review committee on
aDDeal. shall determine whether approval shall be granted for any
sign based on its conformance with the regulations and design
standards set forth herein and in the city desian manual.
Where an aDDlication is denied bv the zonina administrator. or the
desian review committee on aDDeal. the aDDlicant shall be info~ed
in writina of the chanaes necessary in order to aDDrove the
aDDlication. If the aDDlicant chooses to amend the aDDlication to
reflect said chanaes. the zonina administrator shall arant the
nermit.
The zonina administrator shall render a decision on a sian
Dermit within seven workina davs of the date of aDDlication. If at
the end of that Deriod a decision has not been reached. the
~~~licant may demand in writina that action be taken on the Dermit.
The zonina administrator shall render a decision within three
1
1~~-5
workina days of the date of the receiDt of the written demand or
the Dermit shall be deemed aDDroved as submitted. The decision of
the zoning administrator may be appealed to the planftiftg eemmissieft
ift aees:rsaRee wi"-k ~e ,re-:isisRS sf S8e~ieB 19 .It. 9S9. desian
review committee within ten workina days after the decision is
rendered. In the absence of such appeal, the determination by the
zoning administrator shall be final.
The desian review committee shall render a decision on a sian
anneal at the next available desian review committee meetina at
which a auorum is nresent. An anneal received at least ten days
Drior to a desian review committee meetina shall be scheduled for
that meetina. If the desian review committee fails to render a
decision at the next available meetina. the aDDlicant may demand in
writina that action be taken. The desian review committee shall
render a decision at the next available meetina followina receint
of the written demand or the anDeal
shall be deemed aDDroved as submitted. The decision of the
desian review committee may be further ~DDealed in accordance with
the Drovisions of Section 19.14.583.
Flashing, animated or mov1Pg signs
prohibited- Exceptions-other prohibited signs.
No sign, as defined in this chapter, shall be moving, nor
shall light be intermittent or flashing, with the exception of time
and temperature signs... eM barber poles and electronic messaae
board sians sub;ect to the nrovisions of Section 19.60.600.
19.60.170
Signs are also prohibited with the exc~Dtion of those listed
as Dermitted in the above DaraaraDh which:
A. Intermittently reflect lights from either an artificial
source or from the sun; or
B. Have an illumination which is intermittent, flashing,
scintillating or of varying intensity; or
C. Have any visible portion in motion, either constantly or
at intervals, which motion may be caused by either artificial
or natural sources; or
D. utilize whirligigs or any similar item which uses wind as
its source of power.
19.60.600 Electronic Messaae Board Reaulations
Electronic messaae board sians mav be allowed in any co. CC
or XL zoned areas located within Town Centre X. Town Centre II and
2
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otay Va~leY Road redevelonment areas. sub;ect to conditions deemed
appropr1at7 bv the Redevelopment Aaencv upon recommendation bv the
Desian Rev1ew Committee as part of an approved sian proaram. Said
condit~ons shall include. but are not necessarilY limited to. the
follow1na:
A. The location of said sian shall be at least one-half (1/2\
mile in any direction from any other lawfullY
nermitted electronic messaae board sian:
B. The Qnerator of said sian shall devote a minimum of thirty
percent (30%\ of the time the sian is in operation durina
normal business hours of the establishment to messaaes
convevina non-commercial announcements or other messaaes of
benefit to the community in accordance with a detailed
onerational nroaram sub;ect to review and ~Dnroval bv the
Communitv Development Department:
C. Said sians shall not r~sult in an increase in the
allowable sian area for the type of sian in the zone. except
in the C-O zoned areas. in which case. additional sian area
for said sians UP to a maximum ~ fifty sauare feet. may be
allowed:
D. Said sians shall be located on ma;or or collector streets.
E. Rooft~n and monument (around} electronic meSS8ae board
sians are eXDresslv Drohibited:
Failure to comelY with any condition of 8nnroval shall be
considered arounds for revocation of the ancroved sian nroaram.
ADDITIONS: XXXXXXX
DELETIONS: XXXXXXX
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OTAY VALLEY ROAD
REDEVELOPMENT AREA
( 1 LOCATOR
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<J011\J/lI\r:E lID. 2529
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AN aDlNfJN:E a= 1H: CI1Y a= QUA VISTA A\13\D1N3 TInE
19 a: lI-E MNICIPAL CIIE BY JlIDIN3 SECTICN 19.04.235
r:EFININ3 ELECTRJ\lIC fI.IESSI'G: B)llR) SICJ-S /IN) JlllBlDIN3
SECTIQ\J 19.00 10 EsrPBLl9-l t111 H' J6 10 EXPEDITE
H<X:t:SS1N3 SIG\! PEFMllS /IN) 10 ALI!JN FCR ELB:TR:NIC
~ B)llR) SICJ-S
~, in January 1992, the City Counci I di rected that 8TIlndrents to the
City's sign regulations to address: 1) rrodification of the revi9N process for
sign permits to expedite processing; and 2) allOl\Bnce of electronicrressage board
signs; and, .
~. an Initial Study, 15-92-44 of possible adverse environrental
irrpacts of the proposed 8TIlndTent VlBS conducted and the Envi ronrental Pevi9N
Coordinator concluded that thereV\Ould be no significant effects and reC01lT'Elnds
adoption of the Negative Declaration; and,
~, on llugust 12, 1992 the Planning Omnission voted 5 to 1 with one
rr8Tbe r absent to recam-end that the Ci ty Olunc i I adopt the 8TIlndrent in
accordance wi th Pesolut ion f'Cl>.-92-01.
The City Olunci I of the City of Chula Vista does hereby ordain as follOJ\S:
SECTIQ\J I:
as follOJ\S:
That Section 19.04.235 be added to theMmicipal Code to read
19.04.235
Sign, Electronic rressage board.
Electronic rressage board sign rreans a sign~se rressage is displayed in
I ights or light BTIitting diodes. and is electronically changeable.
SECTIQ\J II: That Sect ions 19.00.030 and 19.00.170 be 8TIlnded and Sect ion
19.00.600 be added to the~nicipal Code to read as follOJ\S:
Appl icat ion-Olntents requi red-Determinat ion
authority-Appeals.
All signs requ i ring a sign permi t sha II be subni tted for approva I by the
zoning adninistrator, prior to installation except electronic rressage
board signs (see 19.00.600). The appl ication shall indicate the size,
locat ion, design. color, light ing and rreter ials of all signs to be
erected. The appl ication shall also contain sufficient inforrretion on the
architecture, colors and rreterials of the building on the site, as is
necessary to determine carpatibi I ity of the sign to the bui Iding. In
addition, the appl icant shall subnit a color rendering and/or paint scrrple
boards or chips and/or actual rreterials to be used on the sign.
19.00.030
The zoning adninistrator, or the design revi9NCO'TITlittee on appeal, shall
~-1
Ord i nance f\b. 2529
Page 2
detennine Vlhether approval shall be granted for any sign based on its
con fo rrrance with the regulations and design standards set forth herein and
in the city design rrenual. Wlere an appl ication is denied by the zoning
adninistrator, or the design revi8IVccmnittee on appeal, the applicant
shall be inforrred inwriting of the changes necessary in order to approve
the appl icat ion. I f the appl icant chooses to aTend the appl icat ion to
reflect said changes, the zoning adninistrator shall grant the pennit.
The zoning adninistrator shall render a decision on a sign pennit within
seven VlDrking days of the date of appl icat ion. I f at the end of that
period a decision has not been reached, the appl icant rrey dElTBnd in
writing that action be taken on the pennit. The zoning adninistrator
shall render a decision within three VlDrking days of the date of the
rece i pt of the wr i t ten dElTBnd or the pe nni t sha II be deeTed approved as
sutmitted. The decision of the zoning adninistrator rrey be appealed to
the design revi8lVc01l11itteewithin tenVlDrking days after the decision is
rendered. In the absence of such appeal, the detennination by the zoning
adninistrator shall be final.
The design revi8IV ccmnittee shal I render a decision on a sign appeal at
the next avai lable design revi8IV ccmnittee rreeting at lIIhich a quorun is
present. An appeal received at least ten days prior to a design revi8IV
ccmni ttee rreet i ng sha II be schedu I ed for that rreet i ng. I f the des i gn
revi8lVc01l11ittee fai Is to render a decision at the next avai lablerreeting,
the appl icant rrey dElTBnd in writing that action be taken. The design
revi8IV c01l11ittee shal I render a decision at the next avai lable rreeting
follOJlling receipt of the written dElTBnd or the appeal shall be deElTBd
approved as sutmitted. The decision of the design revi8IV ccmnittee rrey
be further appealed in accordance with the provisions of Section
19.14.583.
19.00.170
Flashing, anirreted or rroving signs prohibited-
Exceptions-Other prohibited signs.
f\b sign, as defined in this chapter, shall be rroving, nor shat I I ight be
intennittent or flashing, with the exception of tirre and taTperature
signs, barber poles and electronic rressage board signs subject to the
provisions of Section 19.00.000.
Signs are also prohibited with the exception of those I isted as pennitted
in the above paragraph lIIhich:
A. Intennittently reflect 'lights franeither an artificial source or
fran the sun; or
B. Have an illuninationlllhich is intennittent, flashing, scintillating
or of varying intensity; or
C. Have any visible portion in rrotion, either constantly or at
intervals, lIIhich rrotion rrey be caused by either artificial or
natural sources; or
~ - J()
Ord i nance I'b. 2529
Page 3
natural sources; or
D. Ut i I ize Vlhi r I igi gs or any s imi lar i t8TlVlhich uses wind as its source
of paller.
19.00.&X>
Electronic Nbssage Board Regulations.
Elect ronic rressage board signs rrey be alle.o.eEl author i zed.2[l.JI~....l:lY~
basis bv the Redevelmrrent Aoencv in any CD, CC or IL zoned araas located
within TOJIIl Centre I, TOJIIl Centre II and Olay Valley R>ad redevelopTent
areas, subject to conditions deared appropriate by the RedevelopTent
Agency upon ree<mrendation by the D:lsign ReviBIVO:mnittee as part of an
approved sign progran. Said conditions shall include, but are not
necessar i Iy I imi ted to, the follOlVing:
A. The location of said sign shall be at least one-half (1/2) mi Ie in
any di rect ion fran any other laNfully permitted electronic
rressage board sign;
B. The operator of said sign shall devote a minim.m of thi rty percent
(3CP/0) of each hour of the tirre the sign is in operation during
norrrel business hours of the establ istrrent to rressages conveying
non-commercial announCaTents or other rressages of benefit to the
cmni ty in accordance wi th a detai led operat ional progran subject
to reviBIV and approval by the Ccnmmity D:lveloplllnt D:lpartrrent;
C. Said signs shal I not result in an increase in the allD^Bble sign
area for the type of sign in the zone, except in the C-o zoned
areas, in Vlhich case, additional sign area for said signs up to a
rrexim.m of fifty square feet, rrey be alIOJ\ed;
D. Said signs shal I be located on rrejor or col lector streets.
E. Fboftop and rronurent (ground) electronic rressage board signs are
expressly prohibited;
Fa i lure to carply wi th any condi t ion of approval shall be cons idered
grounds for revocation of the approved sign progran.
SECTION I II: This ordinance shal I take effect and be in ful I force and
effect on the thirtieth day fran and after its adoption.
Presented by
Approved as to form by
Pobert A. Le iter
Director of Planning
Bruce M 800ga r
Ci ty Attorney
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RESOLUTION NO. PCA-92-01
RESOLUTION OF THE CITY OF CHULA VISTA PLANNING COMMISSION
RECOMMENDING TO THE CITY COUNCIL THE ADOPTION OF AN
AMENDMENT TO CHAPl'ER 19.04 DEFINITIONS AND CHAPl'ER 19.60 TO
ESTABLISH PROCEDURES TO EXPEDITE PROCESSING OF SIGN
PERMIT AND TO ALLOW FOR ELECTRONIC MESSAGE BOARD SIGNS
WHEREAS, on January 28, 1992 the City Council directed that amendments to the
City's sign regulations to address: 1) moclification of the review process for .ign permits to
expedite processing; 2) allowance of electronic message board siens in commercially zoned
areas; and 3) allowance of combination sign-murals which exceed the size restrictions for
commercial signs.
WHEREAS, the plAnning Commiuion let the time and place for a hearing on .aid
amendment and notice of said hearing, together with its purpose, was given by its'publication
in a newspaper of general circulation in the city at least ten days prior to the heariIli, and
WHEREAS, the hearing was held at the time and place as advertised, namely 7:00
p.m., August 12, 1992 in the Council Chambers, 276 Fourth AVenue, before the PIAnni1'lg
Commission and said hearing was thereafter closed, and
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WHEREAS, the Commission found that the project would have no significant
environmental impacts and adopted the Negative Declaration issued on IS-92-44.
NOW, THEREFORE, BE IT RESOLVED THAT FROM THE FACTS PRESENTED
AT THE HEARING, THE PLANNING COMMISSION recommends the adoption of
amendments to Title 19 of the Municipal Code as listed in Exhibit A attached hereto and
made a part of.
That a copy of this resolution be transmitted to the City Council.
PASSED AND APPROVED BY THE PLANNING COMMISSION OF CHULA VISTA,
CALIFORNIA, this 12th day August, 1992 by the following vote, to-wit:
AYES:
NOES:
ABSENT:
Commissioners Ray, Fuller, Casillas, Decker, and Martin
Carson
Tuchscher
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Joe . Casillas, Chairman
ATTEST:
Lf1...<-E;1 J:;. i ;;
Nancy Ri ey, Se e
WPCF~lU2
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EXCERPT FROM PLANNING COMMISSION MINUTES OF 8/12/92
ITEM 6.
PUBLIC HEARING: PeA-92-0t: CONSIDERATION OF AMENDMENTS
TO THE MUNICIPAL CODE TO ESTABLISH PROCEDURFS TO
EXl"JillITE PROCESSING OF SIGN PERMITS AND TO ALLOW FOR
ELECTRONIC MESSAGE BOARD SIGNS - City Jnltiated
Senior Planner Griffin stated this item involved two separate amendment proposals, both
resulting from Council direction. The first proposal was to amend the Code to require the
Zoning Administrator and the Design Review Committee to act on sign permits within certain
limited timeframes and, if the sign permit was denied, it required that the applicant be informed
in writing why the sign was denied and what would need to be done to have an approved sign.
These procedures were designed to accelerate the process, making it more objective for the
applicant to know how to correct an unacceptable situation. Staff recommended approval of the
amendment. The second portion of the proposal was to allow electronic message board signs
in certain limited redevelopment areas and only in certain zones. Using overhead projection,
Mr. Griffin indicated the areas in which the message boards could be allowed and discussed the
procedures and limitations. Mr. Griffin noted the Town Centre Project Area Committee had
voted 7-0 recommending against adopting the amendm~ts citing reasons of aesthetics, fairness
in allowing a 1/2 mile monopoly to one party, and that this amendment could lead to other
requests for similar opportunities in other zones and other areas. Staff, however, recommended
approval of the amendments shown in Exhibit A.
Commissioner Decker asked who determines whether the messages were commercial or non-
commercial. Mr. Griffm answered that it would be determined on a case-by-case basis; the
Director of Community Development would be required to approve the signs, determine whether
or not it was a public service message, and was the ultimate appeal authority.
Commissioner Decker asked if the Community Development Director would also take complaints
as to the appropriateness of the message. Mr. Griffin concurred.
Assistant Planning Director Lee added that being in a redevelopment area, they have disposition
and development agreements. With Council acting as the Agency, they can require that of any
development.
Commissioner Ray asked about the use of the sign during Don-business hours. He asked that
language indicate that the public service announcement would have to be in operation 30%
within each hour of operation. Mr. Griffin agreed to this change.
This being the time and the place as advertised, the public hearing was opened.
Mateo R. CAmArlllO, President, Radio Station !CURS, 296 "H" Street, Chula Vista, said they
had approached the City over a year ago with this proposal, and would like to commend the City
for its accessibility. He believed the proposals were appropriate and supported stafrs
recommendation. They would be the first Spanish language radio station licensed in the City
of San Diego, and the format would be bilingual.
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PC Minutes
August 12, 1992
Chair ('....iII". asked if Mr. Camarillo agreed to the 30% of every hour being non-commercial.
Mr. Camarillo concurred.
MSUC (DeckerIFuUer) 6-0 (Comml..cfoner Tuchscber absent) that based on the initial Study
and the comments In the Initial Study and the Ne&atlve Declaration, rmd that this proposal
will have no sipificant environmental impacts and adopt the Neptlve Declaration Issued
on IS-92-44.
Commissioner Ray questioned if there was any concern regarding 1/2 mile monopoly. Would
the inability of someone else obtaining the same type of sign prohibit &lOwtb in the business
sector? Commissioner Decker felt that even though the limit was 1/2 mile, there was the
possibility that it could be modified.
MS (DeckerIFuUer) to recommend that the City Counell enact an ordinance amendin& the
Municipal Code as shown In Exhibit A as attached to the starr report, and as modified.
Commissioner Carson stated she was originally in favor"f the amendment, but after talking with
people in the community, she felt electronic message boards should be on the inside of the
building instead of the outside. She would vote against.
VOTE:
5-1-1 (Comml...loner Carson a&alnst; Comml"loner Tuchscber absent).
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DRAFT
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MXNOTES OF THE TOWN CENTRE PROJECT AREA COMMXTTEE
OF THE CXTY OF CHULA VXSTA
August 6,,1992
8:45 AM
council Conference Room
ci ty Hall
1. Roll Call
Members Present: Chairman Hyde, Vice Chairman Peter;
Members Atlbaum, Blakely, Harper,
Mason, and Ohlau
staff Present:
Principal community Development
Specialist Pamela R. Buchan,
Senior Planner Steve Griffin,
Community Development Specialist Alisa
Duffey Rogers
2. Approval of Minutes of the Julv 2. 1992
...
MUSC (Peter/Mason) to approve the minutes of the July 2,
1992 meeting.
REDEVELOPMENT BUSINESS
3. Zonina Amendment Reaardina Electronic Sians
Senior Planner Griffin presented the amendments to the
Municipal Code to establish procedures to expedite
processing of sign permits and to allow for electronic
message board signs. He explained that, according to
the proposed amendment, electronic message board signs
would be allowed in the Town Centre I, Town Centre II,
and Otay Valley Road Redevelopment Areas in C-O, C-C,
and I-L zoned areas. He also stated that 30% of the
messages on the electronic signs would have to be
devoted to community service annoucement. The signs
would only be allowed on major or collector streets. In
addition, one message board sign could be located no
closer than 1/2 mile from another message board sign.
Member Altbaum questioned the allowed dimensions of
electronic message board. Senior Planner Griffin
responded that the boards must conform to the existing
sign criteria for size except in the CO zone where an
additional 50 square feet would be allowed.
Member Mason inquired into why the 1/2 mile restriction
was proposed. Senior Planner Griffin responded that the
restriction was included in order to gradually introduce
the boards into the Project Areas.
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Chairman Hyde asked what are the arguments for allowing
electronic message boards~ senior Planner Griffin
replied that it appeared community service messages
would be a public benefit.
Member Altbaum questioned if these boards would be a
traffic hazard. Senior Planner Griffin responded that
the city Traffic Engineer did not believe a traffic
hazard would be caused by these boards.
Chairman Hyde stated that allowing these electronic
message boards would be a quantum step backward in the
City's 20 year effort to rid the City of visual blight
caused by poor quality signs. He further commented that
he believed these boards would be a traffic hazard.
MUSC (Mason/Peter) reviewed and accepted Negative
Declaration IS-92-44. However, the Committee believes
that a traffic hazard would be caused by the electronic
message boards because the boards would be inherently
unsafe on major thoroughfares. ~
MUSC (Mason/Peter) The Committee recommends the
disapproval of the proposed amendment to the zoning
code for the following reasons:
1. The proposed amendment is unfair because it
would not allow a business to have an
electronic message board if someone within a
half mile radius already has a sign;
2. Aesthetics. By allowing electronic message
boards, the city would be undermining its 20
year effort to rid the City of the visual
blight caused by poor signage; and,
3. Approval of this sort of amendment would
inevitably lead to a proliferation of requests
for electronic message boards which would have
an adverse effect on the visual character of
the community.
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