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HomeMy WebLinkAbout1991/04/16 Item 8 COUNCIL AGENDA STATEMENT Item <6 Meeting Date 4/16/91 II. \10 Resolution Approving and Accepting Achievement Improvement District SUBMITTED BY: Director of Finance~ Proposed Budget Report for the Downtown ITEM TITLE: REVIEWED BY: city Manager~_' '. (4/5THS Vote: Yes___No-X-) city Ordinance No. 1885 requires an annual report for the Downtown Improvement District to be submitted to the City Council for approval. In addition, it states that the city Council shall conduct an annual review of "the management activities and achievements of the downtown improvement area and may hold a public hearing to take testimony on such matters so as to ascertain the desirability and necessity of continuing the downtown improvement area". The proposed budget for calendar year 1991 and an achievement report for calendar year 1990 (Exhibit A and B, respectively) have been prepared by the Town Centre Business and Professional Association. RECOMMENDATION: That the city Council approve the proposed 1991 budget and accept the 1990 report of achievements as submitted. BOARDS/COMMISSIONS RECOMMENDATION: Not applicable. DISCUSSION: The Downtown Improvement District was formed to promote business activity and to aid in efforts to make the area more attractive. The District's promotion efforts are funded by a special assessment applied to each business or profession in the District. The 1990, the Town Centre Business & Professional Association carried out one major promotion, the Annual Starlight Yule Parade. This was a reduction from the four major events carried out in 1989. The reasons for the decreased activity were lack of volunteer support and the on-going vacancy of a Downtown Improvement District Coordinator. Exhibit B-1 gives a narrative overview of the 1990 activities. ?-1 Page 2, Item Meeting Date ~ 4/16/91 Exhibit B-2 (1990 Income and Expense statement) indicates that the Downtown Association realized total income of $32.729.14 for calendar year 1990 of which $21,984 were from the Downtown Improvement District fees, $10,151.14 were from authorized reimbursements from the Redevelopment Agency for Christmas decorations and advertising and $594.00 were from donations and miscellaneous revenue. Expenses for 1990 totaled $26,683.17. Exhibit A is the Proposed 1991 Budget for the Downtown Business Association in the amount of $22.000. The 1991 budget includes proposed expenditures for three major promotional events: 1) Third Avenue Festival (August), 2) Founder's Day celebration (October) and, 3) the Christmas Parade. Association members are currently forming subcommittees to implement these events and the Board of Directors is confident that adequate volunteer support from the membership will be available this year for a successful program. Also this year, the Association plans to print a directory of downtown merchants/restaurants to further promote the downtown area. In addition to promotional activities, the Association has set aside $5,000 to be applied to the salary of a Town Manager. This amount represents 23% of the Association's budget and indicates the Association's serious commitment to the Town Manager concept. Community Development staff and members of the Downtown Business Association are currently preparing a report to be submitted to the City Council/Agency within the next several months that will detail the responsibilities of the proposed Town Manager position, the expected benefits to be derived from such a position, the relationship of the position to the Downtown Business Association and the City/Agency, proposed funding for the position, and the experience of other jurisdictions that have a Town Manager (or similar) position. FISCAL IMPACT: The 1991 Downtown Business Association Budget of $22,000 is to be funded through the Downtown Improvement District fees. The Downtown Improvement businesses are the same as license taxes were increased at the same level as before. District previous for 1991, fees collected from the years' . Al though business the District fees were kept g-2- EXHIBIT A February 18, 1991 City of Chula vista C/O Community Development Dept. Alisa Duffey Rogers 276 Fourth Avenue Chula Vista, Ca 91910 Dear Alisa, Per our board meeting of February 12, 1991 I am providing you with a proposed budget for our 1991 budget. Along with the regular budget, which typically covers promotional events and expenses, we are also proposing an additional budget item for the position of "town manager". As you are aware this position would employ an individual capable of 1) supervising all promotional activities within the district, 2) assisting in filling tenancy vacancies throughout the district, & 3) generally performing whatever tasks are necessary to see the district prosper. We are reqqesting a five year commitment at the rate of $50,000 per year from the Redevelo~ment Agency. As you will notice in our budget we have deslgnated $5,000 (23% of our budget) to supplement this position. After this position is established for a period of three to five years it is anticipated that it could be self sustaining either in whole or in part. [Current speakers hosted by the Community Redevelopment Department, speaking specifically on the topic of "town managers" indicate that there is reason to anticipate cost effective benefits.] In either case we feel that the need for the services that this position could provide are critically needed at this time, and we ask that you give serious consideration to this request. Respectfully Submitted ~~~~~ Michael steiner President: Downtown Business Association <1-3 EXHIBIT A February IS, 1991 City of Chula Vista c/o Community Development Dept Alisa Duffey Rogers 276 Fourth Avenue Chula Vista, Ca 91910 PROPOSED 1991 BUDGET DOWNTOWN BUSINESS ASSOCIATION 1) Supplemental to "Town Manager" position . . 2) Christmas Parade . . . . . . . 3) Directory of merchants/restaurants 4) Friday Nite/Date Nite (6-S) Promotions 5) Combined Merchants Promotions 1991 Budget Request . .$5,000 .$7,500 .$1,500 .$4,000 . $4,000 . $22,000 . $50,000 Town Manager Position. . . . (Subject of Future Report) The promotionals this year involve the commitment of the merchants to form subcommittees which will organize and hold differing promotions than in previous years. These promotions are designed to attract customers to events held both in the evenings and day time. Some of the ideas include ways to attract working moms on Saturday mornings, making senior citizens feel welcomed and honored, creating a theme of customer importance, and promoting the idea of Downtown Chula vista: The Best Kept Secret in San Diego County. Our strength and success is to come from merchants participating both in the concept and actual promoting of the planned events. Attempts are to be made to find ways for merchants to piggy-back on each others drawin~ power and thus utilize the potential already in place. Detalls are not intended in this proposal; but it would be safe to sa~ that attempts to adequately promote Downtown Chula vista flrst need to be made by the merchants workin~ together. Once these attempts are established then addltional avenues need to be implemented; avenues that reach beyond the scope and current resources of the Association. <1-4 CHULA VISTA DOWNTOWN ASSOCIATION EXHIBIT B-1 199~ OVERVIEW SPRING RRTS & CRRFTS FESTIVRL, SUMMER FESTIVRL RND TOAST OF THE TOWN These everlts wer'e postw:med for a year for a lack elf volunteer's to run the events properly. Do to the lack of volunteers it was voted to ask the Community De- velopment Depat't",ent fot' help in firldir,g a town m~naget'. RDVERTISING This cOI,lI"ittee was given a budget of $1~,~~0 to advertise the downtown ar'ea. Gener'ic ads for the dowrltowrl, rate redlJctiorl advertising for merchar.ts arId discourlt ads for the met'char,t wet'e taken with the Stat' News and Sun Times. This was OUt' fdst year fot' this type of adversting pt'ogra", ar,d it was well recieved. YULE PRRRDE For the 2nd year in row the Yule Parade was held on sunday. We had a gr'eater tur'YI out ther. last year'. 1~S CHULA VISTA DOWNTOWN ASSOCIATION 1990 INCOME AND EXPENSE BALANCE FORWARD FROM 1989 INCOME DONATION FROM BLACKIE'S TROPHIES RDA REIMBURSEMENT (BANNER-PART OF $25,000) CITY REIMBURSEMENT (IMPROVEMENT DISTRICT FEES) DONATION FROM PHIL HOFFMAN RDA FINAL REIMBURSEMENT MONEY FROM SALE OF DASH PLATES 200.00 4,861. 50 21,984.00 200.00 5,289.64 194.00 TOTAL INCOME EXPENSE TASTE OF TOWN BILLS 1989 YULE PARADE BILLS 1989 INSURANCE STORAGE OF CHRISTMAS DECORATIONS NEWSLETTER MISCELLANEOUS ADVERTISING YULE PARADE 934.50 6,239.02 1,723.82 960.00 247.47 1,368.59 4,846.75 10.363.02 TOTAL EXPENSES BALANCE 12/31/90 "i~ EXHIBIT B-2 $5,791.41 32,729.14 (26.683.171 $11. 837.38 RESOLUTION NO.~ RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PROPOSED BUDGET AND ACHIEVEMENT REPORT FOR THE DOWNTOWN IMPROVEMENT DISTRICT The City Council of the City of Chula Vista does hereby resolve as follows: WHEREAS, Ordinance No. 1885 requi res the Ci ty Counci 1 to review the budget submitted by and the activities of the Town Centre Business and Professional Association, and to authorize the disbursement of funds received through the business license tax imposed on the parking and business improvement area for the general promotion of retail trade and other commercial and professional businesses, and WHEREAS, the Town Association has now submitted set forth in Exhibits A and herein by reference as if set Centre Business and Professional the budget and achievement report as B, attached hereto and incorporated forth in full, and WHEREAS, the Finance Di rector has recommended that the Council now approve the proposed 1991 budget and accept the 1990 report of achievements as contained in said exhibits. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula Vista does hereby approve the proposed 1991 budget of the Town Centre Business and Professional Association and accepts the 1990 achievement report. Lyman Christopher, Director of Finance Bruce M. Boogaard City Attorney Presented by 0102a 1-1