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HomeMy WebLinkAbout1992/08/25 Item 15 COUNCIL AGENDA STATEMENT ITEM TITIE: Item IS Meeting Date 08!25B2 Resolution: \(,,1 b4 Amending Master Fee Schedule to adopt non-resident fees for parks and recreation services Director of Parks and Recreatio~\~S City Manager C ~ (, J,r (4/5ths Vote: Yes _ No X) SUBMITIED BY: REVIEWED BY: During the FY 91192 budget process, the City Council directed the Department to formulate a Revenue Enhancement Plan. In addition, as part of the Department's Three Year Strategic Plan, a goal for revenue generation was identified as a top priority. Since that time, an in-house staff committee has been working on a revenue enhancement proposal. It must be emphasized that the thrust of a Revenue Enhancement program is the notion that revenue generated from the program is to be used to fund Department programs and services. Consequently, the use of revenue will allow the Department to expand, or with possible State budget cutbacks, at least maintain current programming efforts with less General Fund support. One component of a Revenue Enhancement Plan is the implementation of a non-resident fee policy and schedule. This report will outline a proposal to institute a non-resident fee policy. STAFF RECOMMENDATION: That the Council approve the Resolution amending the Master Fee Schedule to adopt non-resident fees, to be effective September 1, 1992 for ballfield rentals, facility rentals and park reservations; and December 1, 1992 for contractual/recreation classes and swimming. BOARD/COMMISSION RECOMMENDATION: On May 21, 1992, the Parks and Recreation Commission voted 5-0, with one abstention, to support the non-resident policy. Attachment "A" is the Commission's minutes. DISCUSSION: The use of non-resident fees is a common practice among many San Diego County cities. Chula Vista's facilities are full-service and attract many people from surrounding cities and the unincorporated County area. Surveys of other cities indicate they have implemented a non-resident fee that exceeds the program fee charged to residents, on an average of 5% to 167%. As an example, the City of National City charges a 100% non-resident fee for ballfield rentals. The Department is recommending the implementation of a non-resident policy and fee schedule implementing a 100% fee for park reservations, building renta1slleases, and ballfield rentals; a 50% fee for swim-related charges, and a 25% fee for contractual recreation classes. The proposed non-resident fee is based on a flat percentage increase over and above the resident fee for a service. Should resident fees increase, in any category, the non-resident fee would also be higher. For example, the present resident rate for the rental of small picnic shelters is $100. The proposed non-resident fee is 100%. The non-resident would then pay $200 ($100 plus 100% = $200) to rent a small picnic shelter. If the shelter rental fee is raised to $135 (as an example), the new non-resident fee would be $270 INON-RES] 1 I~- I Item /!{" Meeting Date 08fl5/92 ($135 plus 100% = $270). The recommended non-resident rates are based on a survey of San Diego County cities and other cities with non-resident fees (Attachment "B"). In order to gain an understanding about the degree in which non-residents utilize recreation programs and facilities, the Department evaluated user data. Departmental statistics reveal the following: of the 3,057 participants in swimming classes for calendar year 1991, 2,398 (78.5%) were residents versus 659 (21.5%) non-resident participants. For reservations of picnic shelters, from November 1991 through September 1992, 307 reservations were made, with 88 (28.7%) resident reservations, and 219 (71.3%) non-resident reservations. During the Spring 1992 recreation class session, there were 1,989 participants; 1,520 (76.4%) of which were residents, and 469 (23.6%) were non-residents. Staff projects that an increase in non- resident fees could realize approximately $20,000 in new revenue. The non-resident fee policy, if approved by the Council, will be a part of the Master Fee Schedule (Attachment "C"), effective September 1, 1992 for ballfield rentals, facility rentals and park reservations; and December 1, 1992 for contractual/recreation classes and swimming. The new policy will assist the Department in determining residents from non-residents. This policy is described in Attachment "C" along with a proposed fee schedule for non-residents. SUMMARY: It is anticipated a non-resident policy and fee schedule will create additional opportunities for participation in parks and recreation services to Chula Vista residents. A non-resident fee policy is also in response to dwindling resources and the need to pursue creative financing alternatives to support parks and recreation services. The revenue derived from non-resident fees will support services, in the Department, such as additional park ranger staff and program operations and maintenance costs, which the non-resident does not contribute to through property taxes. It is the Department's intent to budget these funds annually, and as the need arises, the Department would bring forward to Council, a request for use of the non-resident revenue for specified purposes. FISCAL IMPACf: As discussed above, there is the potential for a new revenue stream of $20,000. However, the estimate of $20,000 makes an assumption that most of the non-residents participating in the Department's program will continue to do so, at the higher non-resident rate. A completely accurate projection of the possible revenue which could be derived from a non-resident fee policy is difficult to determine at this time. Two factors affect this revenue projection; (1) the actual number of non-residents who now participate in the Department's programs may decrease when the non-resident fee is applied; and (2) a loss of potential revenue from non-residents may be mitigated by an increase in resident participation, which will offset a loss in revenue. The Department will need a year of experience in applying and collecting the fee before revenues can be estimated with some degree of accuracy. Attachment "A" - Minutes of the May 21, 1992 Parks and Recreation Commission meeting. NOt' Sf.A1III'D Attachment "B" - Cities Survey of Non-Resident Rates II Attachment "C" - Non-Resident Fee Policy - Amendment to the Master Fee Schedule " [NON-RES] 2 /5<;... RESOLUTION NO. !l../("'i RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA AMENDING THE MASTER FEE SCHEDULE TO ADOPT NON-RESIDENT FEES FOR PARKS AND RECREATION SERVICES WHEREAS, during the budget FY 91/92 budget process, the city Council directed the Parks and Recreation Department to formulate a Revenue Enhancement Plan; and WHEREAS, in addition, as part of the Department's Three Year strategic Plan, a goal for revenue generation was identified as a top priority; and WHEREAS, since that time, an in-house staff committee has been working on a revenue enhancement proposal with the thrust of such a program being that revenue generated from the program is to be used to fund programs and services; and WHEREAS, the use of revenue will allow the Department to expand programming efforts with less General Fund support; and WHEREAS, on May 21, 1992, the Parks and Recreation Commission voted 5-0, with one abstention, to support the Revenue Enhancement Plan and the non-resident policy. NOW, THEREFORE, BE IT RESOLVED that the city Council of the City of Chula vista does hereby amend the Master Fee Schedule to add a Non-Resident Fee Policy and Schedule, effective September 1, 1992 for ballfield rentals, facility rentals and park reservations; and December 1, 1992 for contractual/recreation classes and swimming (to facilitate publication time line of brochure) as shown in Attachment "C", attached hereto and incorporated herein by reference as if set forth in ull. Presented by Jess Valenzuela, Director of Parks and Recreation C:\rs\revgen IITTA41/,4/4,<Jr NtJr .s~I4NNelj 1~-3 Minutes of a Regular Meeting of the PARKS AND RECREATION COMMISSION Thursday 6:00 p.m. May 21, 1992 Public Services Building Conference Room 1 ******************* MEMBERS PRESENT: Commissioners Hall, Lind, Roland, Carpenter, Willett Sandoval- Fernandez Commissioner Helton MEMBER EXCUSED: 1. APPROVAL OF MINUTES The minutes of the meeting of April 16, 1992 were approved as distributed. MSC ROLANDIHALL lHJ 2. PUBUC HEARINGS OR REMARKS NONE 3. DIRECfOR'S REPORT Deputy Director Foncerrada gave an overview of items contained in the Commission Newsletter with particular attention to park projects. Commissioner Sandoval-Fernandez asked what was being done to adjust the schedule at Discovery Park. Deputy Director stated that he hoped to curtail soccer until September to avoid further damage to the turf. 4. REPORTS FOR INFORMATION ONLY a. CV21 Bond Issue Deputy Director Foncerrada called attention to the report contained in the information packet. He briefed the Commission on the projects that the Department is recommending for the Bond Issue. Commissioner Willett elaborated on this subject from the point of view of the Chula Vista 21 Committee, and asked Mr. Foncerrada to expound on the reasons for not recommending the Senior Center in the southern area of Chula Vista. Mr. Foncerrada stated that the Department could not recommend a senior center in the southern area of town until a recreation center for the general population is built in the area. /S"-.s- . PARKS AND RECREATION COMMISS~JN May 21, 1992 PAGE 2 Commissioner Sandoval-Fernandez asked why the items recommended were not prioritized. Director Valenzuela stated that it was tentatively prioritized, but that the list was very general and was in the nature of a wish list. Commissioner Sandoval-Fernandez expressed her concern that a better balance was needed between the east and the west as far as the project list was concerned. It is her feeling that more and better facilities are needed in the western area of Chula Vista, and she does not see that reflected in projects recommended for this bond issue. The Director pointed out that bond issues were traditionally used for new development rather than rehabilitation, and that there was very little opportunity for new development in the western areas of Chula Vista due to the high cost of land acquistion and lack of availability of undeveloped land. It is his feeling that projects of a rehabilitation nature would be more beneficial in the western areas and that these could be funded through other sources uch as PAD fees, Parks DIF, etc. Chair Hall does not feel that the current economic climate is conducive to a bond issue, however, if it goes forth he feels that organizations such as the Commission and the Sports Council really need to give it a lot of support. b. Human Services Coordinator Job Soecifications Uodate Director Valenzuela stated that the current job description contained in the Commission's information packet is being revised. However, the current job description was being provided in response to a request by Commissioner Helton. c. Future Architectural Desi~n Director Valenzuela informed the Commission about the costs for the copper wall and trellis at the Norman Park Senior Center. These cost figures, $44,000 and $18,000 respectively were requested by Commissioer Helton at the April Commission meeting. The Director stated that even though Commission Helton is not in attendance, the cost information has been transmitted to her. It was the consensus of the Commission that it was not necessary to table the item until June as Commissioner Helton has received the information. d. Children's Tile Wall Director Valenzuela explained the process for formulating the Children's Tile Wall at Discovery Park and pointed out to the Commission that this park enhancement was being accomplished at no cost to the City of Chula Vista. I~ ,Ie PARKS AND RECREATION COMMISSION May 21, 1992 PAGE 3 e. Otav Vallev Re~ional Park The Director introduced Gordon Howard from the Planning Department who gave a progress report on the Otay Valley Regional Park Project and addressed questions that the Commissioner had about the project and specifically about its impact on the Montgomery area of Chula Vista. Chair Hall asked if the former Otay County Park will be incorporated into the Otay Regional Park. Mr. Howard replied that he knew of no such plan at the current time. 5. ACTION ITEMS Unfinished Business Joint Meeting Montgomery Planning Committee The Commission discusssed various formats for the proposed joint meeting as well as the topics to be agendized for that meeting. Chair Hall feels that it will take more than one joint meeting to clarify the issues, but he does not think it would be productive for the Commission to discuss this further on their own before meeting jointly with the Montgomery Planning Committee. Motion to meet at 6:00 pm on June 17 for one hour, action agenda only and meet jointly with the Montgomery Planning Committee in a workshop environment, with the agenda for that workshop to be developed by the staff liaisons to these two bodies. MSC WILLEIT/HALL 6-0 New Business Revenue F.nhancement Plan Management Assistant Nancy Woods gave the background on the proposed Revenue Enhancement Plan and asked the Commission accept the plan in concept. Motion to approve the plan in concept and recommend that the Department move forward on it. MSC WILLETIILIND 5-0 (Roland abstained due to his objection to the way the two tiered fee system is being handled at the golf course) /J-.1 PARKS AND RECREATION COMMISSION May 21, 1992 PAGE 4 6. COMMUNICATIONS a. Written CorresDondence Letter from Robert Santos expressing concern about crime in parks. b. Commissioners Comments LIND related his experiences in Halecrest Park and expressed his concern about Police response time to complaints of this nature. Commissioner Hall advocates hiring Park Rangers with full Peace Officer status who will specifically patrol the parks. He further advocates the use of the revenue generated from fines to pay for this personnel. Commissioner Lind expressed his concerns about the quality of water safety and swim instruction at the Lorna Verde Pool. The Commission requested that the Secretary explore alternative locations for a regular meeting place. Adjournment to the next regularly scheduled meeting of June 18, 1992. Respectfully submitted, ~/t~e a!ftil~ Carole Cramer Stohr IS-? Attachment "D" Non-Resident Fees Percentage - City Survey Facility Park CTIY * POP.- Swim aasses Rentals Reserv. Fields Encinitas: No Non- Resident Policy 56,500 N/A N/A N/A N/A N/A Non-Res & Commercial Escondido Lessons Groups Priority for 112,900 18% None 100-150% None Residents Ceramics National only: No City 58,600 25% 33% Buildings None 100% Coronado 26,700 20-25% 10-20% No Centers None None La Mesa 54,000 35% 35% +$4/hr. None +$1/per. Poway 45,400 50% 50% 114% 66% 100% EI Cajon 90,200 50% 50% None None None Carlsbad 65,700 25-33% None 50-100% 25% 15-40% San Diego 1,149,600 None None 100% None 100% Lemon No +$5/ No Resv. Adults Grove 24,650 Sites Person 57% System 15% Oceanside 138,500 N/A N/A 43% 50% 40-75% No +$5/ No No Resv. +$5/ Santee 53,900 Sites Person Buildings System Person No Teachers Yes - Vista 75,800 Sites Set Rates 52 - 85% 5 - 62% Various Anaheim - 25% N/A 13-66% N/A 25-40% Irvine - N/A N/A 33% 33% 25-34% Orange - N/A N/A 100% 100% N/A Sunnyvale - N/A N/A N/A 167% N/A INON.RESI .Updated 816/fJ2 for San Diego County cities .. Allof1l1l92 JS~tf All RXOIIIlIlCIJdaI cbangeo to the Masle.- Fee Sclx:du1e are underlined ~HArI!;;R VB Recreation Prol!l"llIllSlFacilities A NON-RESIDENT POllCY Attachment "C" .L Fees for various Parks and Recreation Department programs and classes shall be composed of fees applvin2 to le2al residents of the City of Chula Vista and fees for non-residents. A resident shall be considered any person residin2 within the City limits. and who can show proof of residin2, as defined in Chapter VII.A2: and/or any person payin2 property taxes to the City of Chula Vista. and supplyin2 proof of residency or property ownership. as defined in Chapter VII.C.2. The resident and non-resident fee schedules will apply to the Master Fee Schedule Chapter VII. B.t B.2. c.t C.2. and C.3. 2. Proof of residency in the City of Chula Vista shall be one of the followin2: a. Valid California Driver's License displayin2 City of Chula Vista address on license. or official I.D card issued by the Department of Motor Vehicles for non-drivers. b. Current year utility billlistin2 name and address of current residence or property in Chula Vista on which property taxes are being paid. f, Active duty or retired military identification card. d. Property tax statement. B. PROGRAMS 1. Swimming a. Classes Fees for various Parks and Recreation Department programs and classes shall be as follows Non-Resident fee is 150% of the fee imposed on residents: Current Resident Adult/Y outh 1. 2. 3. 4. 5. Recreational swimming Beginners swimming Advanced swimming Tiny Tots swimming Parents and tots swimming $ .75/person $1O.50/participant $16.00/participant $ 16.50/participant $ 16.50/pair [Attache] 1 Ie.;- ...ID Proposed w/Non-Res. Adult $ 1.15/person $27.00/participant $27.00/participant $28.00/participant $28.00/pair 2. Other Fees for Parks and Recreation Department activities and classes shall be set in consideration of the City's full cost including overhead. Non-Resident fee for activities and classes will be 125% of the fee imposed on residents. C. FACILITY USE [Resolution 165791 Parks and Recreation facilities are available to groups only when City programs are not scheduled. Policies and regulations governing facility use permits are provided in Council Resolution 12343. An employee or City-appointed representative must be present during use of listed facilities. 1. General Facilities - Use Permit a. Group Priorities Facilities are available for recreation activities under the following order of priority based on group classification: Classification 1: Classification 2: Classification 3: Classification 4: Classification 5: Classification 6: [Att.achC] City programs. Non-Resident fee not applicable to citv- soonsored uses. Chula Vista community service organizations related in purpose to recreation and the furtherance of community leisure programs. Chula Vista civic and social organizations which are democratic in character with membership open to the general public or designated elements thereof. Private resident groups requiring large facilities for special events not open to the general public. H applicant is not a Chula Vista resident. the Non-Resident fee will appIv. Unions, employee associations and special recreational groups and non-residential groups requiring public facilities for fund raising to perpetuate special interest. H applicant is not a Chula Vista resident. the Non-Resident fee will appIv. Private individuals or groups offering recreational type activities for the purpose of monetary gain. H applicant is not a Chula Vista resident. the Non-Resident fee will appIv. 15""./1 b. Basic Fee Schedule Fees will be charged for any activities requiring leadership or custodial services. Basic Fee schedule is based on the group's classification as described in Section A above. There will be an additional charge if time is required outside of normal employee working hours or special services are required. Fee Schedule I: Fee Schedule II: Fee Schedule III: Fee Schedule IV: IAttachC] Community organizations in classification 2, or 3 shall be granted use of facilities without charge if admission fee/contribution is not collected. Community organizations in classification 2 or 3 can use facilities on an actual cost basis if a contribution/fee is assessed for charitable purposes. Charges are based on actual costs for personnel and a minimum utility charge as shown in fee schedule 2. Resident organizations and individuals not qualifying for Fee Schedules 1 or 2 will be assessed the rental rate shown in Fee Schedule 3. Those individuals or groups in Categories 5 and 6 will be assessed rates based on Fee Schedule 4 or 30 percent of gross receipts, whichever is larger. A financial report must be submitted one week after the activity is held if an admission fee was charged. H aoolicant is not a ChuIa VISta resident. the Non-Resident fee will aooly. The Non-Resident fee will be aoolied to fee or 30% of I!f()SS receiots. whichever is larl!er. 3 /~...I:z. FEE SCHEDULE FacililV II ill N 1. Parkway Gymnasium 3. Gymnasium $10 $30 $60 2. Parkway Community Center a. Auditorium $10 $25 $50 b. Classroom $5 $10 $20 c. Kitchen facilities $3 $3 $3 3. Lauderbach Community Center a. Auditorium $10 $25 $50 b. Classroom $ 5 $10 $20 c. Kitchen $3 $3 $3 4. Norman Park Center a. Cornell Hall $5 $20 $40 b. Norman Hall $5 $10 $20 c. Kitchen $3 $3 $3 5. Lorna Verde Recreation Center a. Auditorium $10 $25 $50 b. Classroom $5 $10 $20 c. Kitchen $3 $3 $3 6. Other Recreation Facilities a. Rohe Manor $5 $20 $40 b. Memorial Bowl - $20 $40 c. Sunrise Center $5 $20 $40 7. Swimming Pools Rent Staff as Needed a. Lorna Verde $40/hr plus Current staff salary b. Park Way $3O/hr plus Current staff salary c. Rohe $20/hr plus Current stafr salary tTo be determined by Aquatic Coordinator All hourly rates are charged on the basis oC "per hour or any portion thereof." [&solution 16J79} The Non-Resident fee for Facility Rentals listed will be surcharl!ed by 100% of the fee shown above. [AttachC] 4 IS-~ /3 c. Cancellation Fee Parks and Recreation office must be notified of cancellation a minimum of 48 hours prior to scheduled time for activity. Failure to do so will result in forfeiture of the fee. [Resolution 16579J d. Required Deposits (Non-Resident surcharl!es do not aoow to deoosits). A cleaning/damage deposit of $200 may be required for certain activities. An additional deposit of $100 will be required of groups granted permission to have alcoholic beverages. [Resolution 16579} e. Variations Variations of stated fees must have approval of the Parks and Recreation Director. [Resolution 16579 J 2. Picnic Shelters Medium Small (Cluster) Large a. Reservation Fee~ $25 $75 $100 b. Cleaning/Security Deposit $25 $75 $100 c. Maximum Group Size 50 100 200 d. Cancellation Fee Groups which cancel a reservation will be charged a $5 handling fee. [Resolution 16579J * The Non-Resident Reservation fee for Picnic Shelters. shall be surcharl!ed by 100% of the fee shown above. IAtt3ChC] 5 I:;: ;Ef 3. Ballfields Prepped Unprepped a. Reservation Fee~ $20 + $lO/hr. $10/hr. b. CleaninglSecurity Deposit N/A N/A c. Maximum Group Size N/A N/A d. Cancellation Fee Groups which cancel a reservation will be charged a $5 handling fee. [Resolution 16579] * The Non-Resident Reservation fee for Ballfields shall be surcharl!ed by 100%. [AttachC] 6 ...- I ~- /!)