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Home My WebLink AboutRDA Packet 2000/01/04 ~~f?. ~..- ~ .;:; CllY OF TUESDAY, JANUARY 4,2000 CHUlA VISTA COUNCIL CNAMBERS 4:00 P.M. PUBLIC SERVICU BUILDINO (I_EDIAIELY FOLLOWING TNI CITY COUNCIL MiniNG) JOINT MEETING OF THE REDEVELOPMENT AGENCY/CITY COUNCIL OF THE CITY OF CHULA VISTA CALL TO ORDER I. ROLL CALL Agency/Council Members Davis, Moot, Padilla, Salas, and Chair/Mayor Horton ORAL COMMUNICATIONS This is an opportunity for the general public to address the Redevelopment Agency on any subject matter within the Agency's jurisdiction that is not an item on this agenda. (State law, however, generally prohibits the Redevelopment Agency from taking action on any issues not included on the posted agenda.) If you wish to address the Agency on such a subject, please complete the "Request to Speak Under Oral Communications Form" available in the lobby and submit it to the Secretary to the Redevelopment Agency or City Clerk prior to the meeting. Those who wish to speak, please give your name and address for record purposes and follow up action. ACTION ITEMS The items listed in this section of the agenda are expected to elicit substantial discussions and deliberations by the Council, staff, or members of the general public. The items will be considered individually by the Council and staff recommendations may in certain cases be presented in the alternative. Those who wish to speak, please fill out a Request to Speak form available in the lobby and submit it to the City Clerk prior to the meeting. 2. AGENCY/COUNCIL RESOLUTION AMENDING THE FY' 1999-00 BUDGETS FOR THE CO_UNITY DEVELOPMENT DEPARTMENT AND THE REDEVELOPMENT AGENCY OP THE CITY OP CHULA VISTA TO ADD TWO CO-UNITY DEVELOPMENT SPECIALIST POSITIONS AND CONVERT A TEMPORARY GRANT FUNDED "BUSINESS RnENTION SPECIALIST" POSITION TO A CO-UNITY DEVELOPMENT SPECIALIST II AND APPROPRIATING FUNDS THEREFOR-The Community Development Department wili be assuming a prominent lead role in several important high profile comprehensive efforts over the next few years including the Generai Plan Update for westem Chula Vista, a Citywide Economic Development Strategy, the Business Response Team and implementing the Agency Financial Plan. The current growth economy will present the City of Chula Vista and the Redevelopment Agency with tremendous opportunities, both in the short and long temn, to ensure that Chula Vista wiil have a strong, diversified and thriving local economy. Currently, the Department has a heavy project work load that requires a high level of project management/negotiation expertise as weil as a number of other high profile pending projects including Crystal Bay, Auto Park expansion, Water Park expansion, EastLake Business Park, and various Affordable Housing negotiations. The Department is looking at reorganizing project management responsibilities and is recommending that additional staff is necessary in order to accomplish these goals. [Community Development Director] 4/5THS VOTE REQUIRED Staff Recommendation: Council/Agency adopt the resolution. OTHER BUSINESS 3. DIRECTOR'S REPORT(S) 4. CHAIR(S) 5. AGENCY MEMBER CO_ENTS .,. ,.,. - AGENDA .2. JANUARY 4,2000 .,.)1[0['1'11""'011. The meeting wiil adjoum to an Adjourned Redevelopment Agency meeting on January 11, 2000 at 6:00 p.m., immediately following the City Council meeting, in the City Council Chambers. CLOSED SESSION Unless Agency Counsel, the Executive Director, or the Redevelopment Agency states otherwise at this time, the Agency will discuss and deliberate on the following item(s) of business which are permitted by law to be the subject of a closed session discussion, and which the Agency is advised should be discussed in closed session to best protect the interests of the City. The Agency is required by law to return to open session, issue any reports of./'i!l!l1 action taken in closed session, and the votes taken. However, due to the typical length of time taken up by closed sessions, the videotaping will be terminated at this point in order to save costs so that the Agency's return from closed session, reports of./'i!l!l1 action taken, and adjournment will not be videotaped. Nevertheless, the report of final action taken will be recorded in the minutes which will be available in the Office of the Secretary to the Redevelopment Agency and the City Clerk's Office. 6. CONFERENCE WITH RIAL PROPERTY NEGOTIATOR ..Pursuant to Government Code Section 54956.8 Property: Agency-owned parcels at the northwest corner of Third Avenue and H Street Negotiating Parties: Redevelopment Agency (Chris Salomone) and Chrismatt Corporation, a Caiifomia Corporation, dba Pieri Company (James V. Pieri) Under Negotiations: Price and terms for disposition/acquisition l' ,.,. - ~OINT REDEVELOPMENT AGENCy/CITY COUNCIL AGENDA STATEMENT ~ ITEM No- ex...- MEETING DATE 0'104/00 ITEM TITLE; RESOLUTION AMENDING THE FY 1999-00 BUDGETS FOR THE COMMUNITY DEVELOPMENT DEPARTMENT AND THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA TO ADD TWO COMMUNITY DEVELOPMENT SPECIALIST POSITIONS AND CONVERT A TEMPORARY GRANT FUNDED "BUSINESS RETENTION SPECIALIST" POSITION TO A COMMUNITY DEVELOPMENT SPECIALIST II AND APPROPRIATING FUNDS THEREFOR SUBMITTED BY; COMMUNITY DEVELOPMENT DIRECTOR C- <;. REVIEWED BY; EXECUTIVE DIRECTOR ~:íY (4/STH. VOTE; YES.JL No--> The Community Development Department wiil be assuming a prominent lead role in several important high profiie comprehensive efforts over the next few years including: a City-wide Economic Development Strategy, the Business Response Team and implementing the Agency Financial Plan. The current growth economy will present the City of Chula Vista and the Redevelopment Agency with tremendous opportunities, both in the short and long temn, to ensure that Chula Vista wiil have a strong, diversified and thriving local economy. Community Development is looking forward to taking a lead role in the above identified efforts. In order to free up the Director, Assistant Director, and Economic Development Manager to effectively manage those efforts, some additional staffing enhancements are necessary. The Department currently has a heavy project work load that requires a high level of project management/negotiation expertise as weil as a number of other high profile pending projects including Crystal Bay, Auto Park expansion, Water Park expansion, Eastlake Business Park, and various Affordable Housing negotiations. The Department is requesting two (2) Community Development Specialist 1/11 positions, one in Redevelopment and one in the Housing Division, as weil as to convert the temporary Community Development Block Grant (CDBG) funded Business Retention Specialist position in the Economic Development Division to a pemnanent Community Development Specialist II. It is recommended that the City Council and Redevelopment Agency adopt the resolution amending the FY 1999-00 budget for the Community Development Department and the Redevelopment Agency to add two (2) Community Development Specialist 1/11 positions in the Redevelopment and Housing Divisions, and convert an existing temporary grant funded "Business Retention Specialist" position to a permanent Community Development Specialist II in the Economic Development Division. Adoption of the resolution wiil aiso appropriate $5,003 from Redevelopment Project Area Funds after salary savings and $29,671 from the Low and Moderate Income Housing Fund. The current year funding for the Economic Development position ($25,765) is covered by CDBG. ;) - I .,.. ,.,. - PAGE 2. ITEM - MEETING DATE 01/04/00 Not applicable. The Department currently has 19 positions including four (4) support staff and thirteen (13) professional staff arranged within four (4) divisions: Redevelopment, Housing/CDBG, Economic Development, and Planning and Environmental Services. Included as Attachment 1 is the Department's Organizational Chart with the current vacancies and requested positions highlighted. The Assistant Director has had to take on project management responsibilities for two high profile projects (BFG and Gateway) due to staffing, workload, and expertise issues. It is the Director's intent to free up the Assistant Director to handle the day-to-day operations of the Department (which is consistent with the City Manager's vision for the organization) as well as take a lead role in implementing the Agency Financial Plan. Additionally, it is the Director's intent to have the Economic Development Manager elevate her profile and responsibilities by leading the Business Response Team (BRT) and City-wide Economic Development Strategy efforts. In order to do so, additional staff is necessary. REDEVELOPMENT DIVISION The recent retirement of a Principal Community Development Specialist presented the Department with an opportunity to evaluate redevelopment staffing needs with greater flexibility. The Department feels the best course of action at this time is to fill the vacated "Principal" position at the "Senior Community Development Specialist" level and then add a CD Specialist 1/11. The proposed position would be fully funded by the Redevelopment Agency. With the new Redevelopment Manager assuming a high profile role in the Downtown effort, it is expected that the new Senior CD Specialist and CD Specialist 1/11 will provide the right mix of staff to adequately support the division. The Department feels that an additional entry level position will provide much needed project support to the Redevelopment Manager and the other project managers. The Redevelopment Division will then consist of a Redevelopment Manager, Principal CD Specialist, two (2) Senior CD Specialists, and a CD Specialist 1/11. The new CD Specialist 1111 will assist and support the project managers on a variety of projects, as well as advance the Broadway Revitalization effort and staff the Town Centre Project Area Committee. The Department is anticipating a number of high profile projects emerging generally at the same time, and will need this additional staff member to support those projects. Included as Attachment 2 is a current list of the major redevelopment projects and general areas of responsibilities. HOUSING DIVISION Currently the Division has a Housing Manager, Senior CD Specialist, and a CD Specialist I. The new position is needed for general workload issues and will allow the Division to focus more attention on western Chula Vista rehabilitation and revitalization efforts. The requested Community Development Specialist 1/11 position in the Housing Division will primarily be assigned to three major activities: the Community Home Improvement Program (CHIP), Neighborhood Revitalization Program (NRP), and Affordable Housing Compliance Monitoring. Staff feels strongly that rehabilitation efforts in westem Chula Vista need to be increased and will use this position to help that effort. The grant component of the CHIP has been administered effectively, however, there has been little or no attention to the loan portion. The CHIP is planned to be expanded to include rental acquisition and rehabilitation activities that would be of benefit in western Chura Vista. The NRP is designed to provide focused housing and CIP attention for older areas of the City in need of revitalization. There has not been a concerted City effort since the Otay 02-02.. .... ,.,. - PAGE 3, ITEM- MEETING DATE 01/04/00 neighborhood program was completed in 1994. This position will assist Redevelopment staff to reinstate this important program. Finally, there is a need for greater attention to Affordable Housing compliance monitoring. The Department currently has over 25 active affordable housing agreements (with others in the pipeline) that are in need of compliance monitoring. A consultant firm will be hired to set-up a full compliance program and the new CD Specialist will then be responsible for administration. Attachment 3 is a list of the major projects/programs in the Housing Division and the proposed staffing assignments. The proposed position will be fully funded by the Redevelopment Agency Low and Moderate Income Housing Fund. Economic Development Division The Economic Development Division includes the Economic Development Manager, Principal Community Development Specialist (vacant), Senior Community Development Specialist, and a CDBG funded "Business Retention Specialist." Attachment 4 delineates the general roles and responsibilities for each of the positions in the Economic Development Division. The "Business Retention Specialist" was added to the Department this fiscal year in an effort to establish a formal Business Retention and Expansion Program as a necessary part of an overall comprehensive Economic Development Strategy. To date, a Business Retention and Expansion Action Plan as well as an On-Site Visitation Program has been developed (outlines included as Attachments 5 and 6). The Department feels it is important to convert it to a pemnanent City position to show an ongoing commitment to business retention and expansion efforts as well as ensuring that the City can recruit and retain the expertise necessary to implement the efforts effectively. The Department feels that the position should be converted to a Community Development Specialist II that is generally consistent with the current level of compensation received under the CDBG contract. The major responsibilities will include conducting a base-line study of the Chula Vista economy which will identify existing and emerging industry clusters, implementing the On-Site Visitation Program and acting as the City's Business Retention Ombudsman. Additionally, the CD Specialist II will assist in developing both attraction and retention strategies to support and strengthen identified Chula Vista industry clusters, and contribute to the overall economic development strategic planning process. Pemnanent funding for the position on an on-going basis has not been detemnined but it is expected that Redevelopment, CDBG and the General Fund will be used in the future. Provided below is a table which delineates the budget adjustments for the current year. As indicated, the total additional appropriation for the current fiscal year is $29,671 from the Low and Moderate Income Housing Fund and $5,003 from Redevelopment after the salary savings. The Economic Development position is Community Development Block Grant funded. c:J - 3 ~ . ~ - PAGE 4, ITEM - MEETING DATE 0'104/00 FY 99/00 FY 99/00 ESTIMATED (SALARY AND FUNDING SOURCE(S) HIRE DATE BENEFITS) Two (2) Community Development Specialists II 50% RDA $19,671 (Redevelopment and Housing) 03/15/99 $39,342 50% UM $19,671 Community Development Specialist II (Economic .. .... ... Development) 02/15/99 $25,765 100% CDBG $25,765 Sr. Community Development Specialist 03Ì15/99 $22,275100ö¡, RDþ,,' $22,275 TOTAL SALARY COST $87,382 Office Fumiture/Cubicles/Computer Allowance (2 new 50% RDA $10,000 positions in Redevelopment and Housing) $20,000 50% LIM $10,000 TOTALINCREASE $107,382 Projected Salary Savings (Principal Community Development Specialist) ($46,943) 100% RDA ($46,943) GRAND TOTAL $60,439 SUMMARY OF FUNDING SOURCES $51,946 RDA 146.943\ Less RDA Salary Savings 5,003 Net RDA 29,671 UM 25,765 CDBG $60,439 GRAND TOTAL The following Table 2 delineates the on-going salary and benefit costs for the requested positions. The on-going funding sources for the economic development division position is expected to be RDA, CDBG, and the General Fund. FULL YEAR ON.GOING COSTS Two (2) Community Development Specialists II (Redevelopment and Housing) $102,910 . Community Development Specialist II (Economic Development) $51,455 Sr. Community Development Specialist $57,265 . TOTAL SALARY COST $211,630 H:\HOME\COMMOEV\STAFF.REP\12-14-99\CD Staff,doc ~-c./ T' ~ - AGENCY RESOLUTION NO. AND COUNCIL RESOLUTION NO. JOINT RESOLUTION OF THE CITY COUNCIL AND THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA AMENDING THE FY 1999-00 BUDGETS FOR THE COMMUNITY DEVELOPMENT DEPARTMENT AND THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA TO ADD TWO COMMUNITY DEVELOPMENT SPECIALIST POSITIONS AND CONVERT A TEMPORARY GRANT FUNDED "BUSINESS RETENTION SPECIALIST" POSITION TO A COMMUNITY DEVELOPMENT SPECIALIST II AND APPROPRIATING FUNDS THEREFOR WHEREAS, the current growth economy will present the City of Chula Vista and the Redevelopment Agency with tremendous short- and long-term opportunities to ensure that Chula Vista will have a strong, diversified and thriving local economy; and WHEREAS, the Community Development Department currently has a heavy project work load that requires a high level of project management/negotiation expertise as well as a number of other high profile projects pending, including Crystal Bay, Auto Park expansion, Water Park expansion, EastLake Business Park, and various Affordable Housing negotiations; and WHEREAS, the Community Development Department will be assuming a prominent lead role in several important high profile comprehensive efforts over the next few years, including a Citywide Economic Development Strategy, the Business Response Team, and implementing the Agency Financial Plan; and WHEREAS, to effectively manage those additional efforts, additional staffing enhancements are necessary. NOW, THEREFORE, BE IT RESOLVED the City Council and the Redevelopment Agency of the City of Chula Vista do hereby amend the FY 1999-00 budgets for the Community Development Department and the Redevelopment Agency to: a) add two (2) Community Development Specialist 1/11 positions in the Redevelopment and Housing Divisions; and b) convert an existing temporary grant funded "Business Retention Specialist" position to a permanent Community Development Specialist II in the Economic Development Division. BE IT FURTHER RESOLVED the City Council and the Redevelopment Agency of the City of Chula Vista appropriate $60,439 to the Community Development Department budget in the General Fund for salaries and related office furniture and equipment to be reimbursed to the General Fund as follows: a) $ 5,003 from Redevelopment Project Area Funds: b) $29,671 from the Low and Moderate Income Housing Fund; and c) $25,765 from CDBG funds. Presented by Approved as to form by ~ ~~ Chris Salomone Director of Community Development T' ,.,. -- ~ 1:1 ~ ATTACHMENT 1 q~ ¡1! ö ;¡¡ n~ r ~ ~ !6 i!!õ ~ 3:: ~ ~ ~ ii?¡¡¡ c ~" ¡¡¡ ~ õ ~ z ~ ~ "j n'C "':I: :I: ¡¡ ¡;:;:! g 0 '" m !ii ~ c: ~ ~ n!'i ~ ,-< ¡;; ¡¡ 3:: C> ~~i!!õ~ õ III '¡SgH5! 0 ~-c C> I ~;;;!:! c » "',.,.'" en í~-¡S s; CJ) §~~§5¡¡ il~~õ ¡¡¡ c: ~"j"j~;g 11,11',,2 :¡;! C'I Z ~ ~ ~ ~ ~ I~ ~ ~ ~ :1- "'"' ~ .... ." ;;: """% » 1',1" C'I c: §§~::1 i!!¡ ~ i!!: ., ~~~ ;;: ~ ~ ~~i" c: c C; ~ i!!: m . ~ ~ ~ ~ ~ C r 0 ~ m 0 " ~ ~ ~ I 5 ~ . "'D -I Z ~!2 ... ~ ~ ., c ~ . - 0 " ~;a .. ~ ;IIII 0 ... ;a I . Z ... ~ i? is;! "tI szs!Þ U õ~ ~;; 2~ ~ c » ~ ~ i§ ~ ~ ~ Q Iii < ~ z ;¡; ~¡1 ~ H ¡¡¡ ",. 2 " .... ç: ~ en ~ ~ ~-~ en ~. ~ ATTACHMENT 2 COMMUNITY DEVELOPMENT DEPARTMENT REDEVELOPMENT DIVISION PROPOSED STAFFING AND DUTIES POSITION PRIMARY DUTIES MAJOR PROJECTS Redevelopment Manaqer . Division Management . Gateway Project . Town Centre I Project Area . North Downtown Urban Village . Project Negotiations and .Old Corp Yard Deveiopment Development Agreements . Downtown Recruitment Consultant . Entertainment District Development . Legislative Analysis . Downtown BID Reformation . Civic Center Expansion . Gateway Monuments .Annuai Report mmmm_m____-____m_m____m___mmm___mmm___m_m_n__mm____mm----------- ~_C3- e.1le.r_a_~~!<3_Il_lJ£~ <3!~_mm_mm_m___m_______nnn Principal Community . Bayfront Project Area . Crystal Bay Development Specialist . Otay Valley Road (Major . Railroad Abandonment Projects) . Auto Park Expansion . Project Negotiations and . Soup Exchange Development Agreements . Bay and J Parcels . SDG&E/Duke Energy .Shinohara Lot Development . New Corp. Yard . BFGoodrich South Campus Development Review m______--______m ------------------------------------------------m___m-------------------~_C3_e._Ile.raLI"!<3_n__lJ£~<3t~--_m_-----------mnm______-- Senior Community . Southwest Project Area . Family Resource Center (site buildout) Development Specialist . Southwest Study Impiementation . School District Projects . Otay Valley Regional Park . Avalon / Sepheri Mixed Use Project . Nelson / Sioan Site . Zouros Project (Main / Beyer Way) ___m_______m_-.- ______m____m_m_____----__m_________m_______m_m____mmm-------______m_- ~§t<3pl_e.~g_e.Il!~r:()Il_'=<31 e>!11_~~-Qe.\I ~I e>P_fIle.I1!__m. .Town Center II . Façade Rebate Program .Otay Valley Road (except . Feaster / Edison School Expansion major projects) . Darling-Delaware Site . Specific Plan / West Fairfield . South County Island Specific Pian/Zoning ---------------mmm__m_m______--------__mm______------------ --______mm______----- ___m____mm_____§.t~~L____m_______m__m____m______-------mmmm______----. - . Assist Division and Project . Minor CPA Processing Managers . Marketing . Business Licenses . Broadway Revitalization Pian . Town Centre Project Area Committee Administration d-m( ~.. ~ - ATTACHMENT 3 COMMUNITY DEVELOPMENT DEPARTMENT HOUSING DIVISION PROPOSED STAFFING AND DUTIES POSITION PRIMARY DUTIES MAJOR PROJECTS Housina Manaaer . Manage Housing staff and resources .Veteran's Home . Manage and coordinate Housing . Otay Ranch Affordable Housing projects, programs and activities Project . Negotiate Affordable Housing . San Miguel Ranch Affordable Agreements with developers and Housing Project government agencies . Staff to Housing Advisory Commission . Staff to Mobile Home Rent Review Commission . Maintain liaison with Federal, State, --------------------------------------------------------~~~-~_!y-~_n~_Ç!!)'__a_9_~!:I~!~_s_---------------------------- -----------------------------. Community Development . CDBG / HOME Program . Peartree Apartments Specialist II Administration Acquisition/Rehabilitation . CHIP Program Administration . EastLake Greens First Time . First Time Homebuyer Program Homebuyer Program Administration ---------------------------------------------------.-.--.-----------------------------------------------------------------.---------------------------------------------------------------- Community Development . Mobilehome Programs tissues . Trolley Trestle Specialist I .New construction of affordable . Housing Element Plan housing . Housing Element . Fair Housing . Monitoring and Reporting of ----------------------------------------------------------R_e~t~ict~~_H.~~~i!:lJL_- ------------------------------------------------------------------------------------- --- .CHIP . Assist with Neighborhood Revitalization Program (NRP) .Affordable Housing Monitoring ;2-7 .,.. '" - ATTACHMENT 4 COMMUNITY DEVELOPMENT DEPARTMENT ECONOMIC DEVELOPMENT DIVISION PROPOSED STAFFING AND DUTIES POSITION PRIMARY DUTIES MAJOR PROJECTS Economic Development . Division management . Leviton / EastLake Business Center II Manaqer . Business attraction, retention and expansion . Eastern Urban Center program deveiopment and management . Economic Development Commission . Business development project negotiations . Customer Service, Permit and management Streamlining Task Forces .IDEC . Duke Energy . Kaiser EastLake . Bonita site . Business Response Team (BRT) . Economic Development Strategic Plan . Generai Plan Update .UCCV . BECA Incubator mn.___._.____n______m_n_mm_m___m______-----______m_m_-----_mm_mmmm_----_m_------------------_n___.E:mJ>I()ì'I1'I~_n_t_~<l!1<:1__I!1,,~!1!o_f}'-------- -- . Assist Manager on all major projects/programs . Develop Project Management assignments . Support for BRT and related task forces . Develop financial assistance programs and -----------______m__mmn_mmm_mm_m___E<:)!i~i~~_____mmm_m----------______mm__mmmmn_n__-d----------______m_mmm_mmm_m____mmmmnm____- Senior Community . Marketing and public relations DeveloDment Specialist . Division budget management .GIS . Packaging formal proposals . Power Point presentations . Legislative Analysis . Project fees .Workforce Development . Site selection / property inventory . Market database / demographics / economic statistics .CVBiZ Site Internet Homepage -_mm_mm_-_m_mmm_m_mm~_l.:<i!:9.~t~<:I_-~~~!!1~~~-_a_!I r<i ~!ig_~__~ ~EE-<?~_mmn_m__d___mmm__mm_mmm________mmmmm_mm_n- . Support for Chula Vista economic base analysis . Maintenance of local business database . On-site visitation program . Survey of business needs . Follow-up business assistance . Collaboration with public and private business support agencies . Develop Business Retention and Expansion Program, including: local business forums, fairs and educational seminars n___mm_n_mm_mmm____m____m_______mm___________m____mm_-__m______---______m___________m___m_mm_mn_mm____-_----mmn___mn_mm___n_______m_n_m ;2-'1 ~. ~ - ATTACHMENT 5 ~!f? ~-:: CßY OF (HUlA VISTA City of Chula Vista Business Retention and Expansion Action Plan Outline Mission Statement To establish a proactive Chula Vísta Business Retention And Expansion Program (BREP) designed to ensure a stable and growing employment and tax base by identilýing and elimlnatli7g local barriers to economic prosperity responding to the needs of businesse~ faCIlitatIng public and private partnerships and creatIng new programs and services that encourage business expansion while preventIng business loss, Goal #1: To respond to requests for assistance from existing Chula Vista businesses in a timely and effective manner in order to help Chula Vista businesses be profitable and to build a relationship of mutual trust between the City and the business community. Goal #2: To assess Chula Vista's economic composition and infrastructure in terms of opportunities and constraints as a basis for development of Chula Vista Business Retention and Expansion strategies, Goal #3: To enhance existing and develop new City programs and services that address the business community's needs and opportunities as identified by the economic base/cluster analysis. On-Site Visitation Program. and proactive networking. Goal #4: To develop and implement marketing strategies and activities to promote City business assistance programs and other available business support resources. ¿J-(O T' ,.,. - ~!l City of Chula Vista On-site Visitation Program .:s ~ FY 99/00 Goals and Objectives ~ ~~ CHUIA VISfA ATTACHMENT 6 Project Overview In keeping with the goals of the Chula Vista Business Retention and Expansion Action Plan, a collaborative Chula Vista on-site visitation program will be established to assist the City and other program partners in determining the issues and opportunities unique to the Chula Vista business community. This program will identiJ:ý individual company demographics, products/services, and growth plans as well as related industry trends and support structure (e.g. suppliers, business services, lending institutions, etc.). The information obtained will allow the City to provide immediate follow up assistance as needed and enhance the City's economic infrastructure by creating value-added services and programs. Further, knowing the needs of existing firms will help the City target efforts to attract new business and diversifY the local economy. The On-site Visitation Program is intended to be both proactive and preventative in nature. It will identifY and address individual company concerns, identifY and leverage business opportunities, build mutual trust, and help to prevent business and job loss. GOALS I. To establish internal and external Business Retention and Expansion Program (BREP) collaborations with clear objectives. roles and responsibilities. II. To collect data on existing businesses in order to identity company/industry needs. issues and opportunities. III. To respond to existing business needs and concerns. IV. To establish personal rapport and enhance level of trust between the City and local business. V. To identity companies for priority assistance. VI. To market available City services and resources. VII. To develop a set of recommendations for BREP policies and/or programs. d -! ( T' ,.,. -