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HomeMy WebLinkAbout2007/01/23 Item 11 CITY COUNCIL AGENDA STATEMENT ~f:. C1lY Of ~ -<: ~ (HULA VISTA January 23, 2007 Item~ SUBMITTED BY: PUBLIC HE.t\RING: CONSIDERATION OF AN AMENDMENT TO THE LmRARY'S MASTER FEE SCHEDULE. RESOLUTION APROYING CHANGES TO THE LmRARY MASTER FEE SCHEDULE DAVID P AtMER, A~I~T CITY MAN. A-GER/ LIBRARY DIRECTOR V OV // JIM THOMSON, INTERIM CITY MANAGER Ji ITEM TITLE: REVIEWED BY: 4/5THS VOTE: YES X NO BACKGROUND As a result of the Library's growing eIhphasis on Local History and increasing demand by the public for historic photographs and documents, the Library recommends a change to its Master Fee Schedule. (ATTACHMENT A) ENVIRONMENTAL REVIEW The Environmental Review Coordinator has reviewed the proposed actlVlty for compliance with the California Envirommental Quality Act (CEQA) and has determined that there is no possibility that the activity in question may have a significant effect on the environment; therefore, pursuant to Section l5061(b)(3) of the State CEQA Guidelines the activity is not subject to CEQA. Thus, no environmental review is necessary. RECOMMENDATION That Council adopt the resolution approving the proposed changes to the Library Master Fee Schedule. BOARDS/COMMISSION RECOM1\1lENDATION At their meeting of Oct. 18, 2006, the Library Board of Trustees voted to support this change to the Library Master Fee Schedule. (ATTACHMENT B) 11-1 January 23,2007, Item--.lL Page 2 of5 DISCUSSION The Chula Vista Public Library has an extensive Local History Collection, which includes historic photographs and negatives, documents, newspapers, books, maps and other items relating to the heritage of the community. After the Library Department identified Local History as one of its major areas of emphasis in its five-year Strategic Plan, the department began to devote more resources to its Local History Collection. In 2003-2004, the Library hired History Associates Incorporated to complete an assessment of the Local History Collection. The Assessment included numerous recommendations pertaining to preservation, management and storage of the materials, which are now being implemented by the Library. In addition, the Library has seen an increased demand from the public for photographic reproductions and assistance with historical research, which incurs costs for supplies and staff. Many libraries and historical societies that have historic photographs and archived collections have instituted fees to assist in partially recovering these costs. The Library contacted a number of other organizations that charge photographic and research fees including the San Diego Historical Society, the Oceanside Public Library, the Carlsbad Public Library, National City Public Library and several others outside the county. In developing its proposed fee schedule, the Chula Vista Public Library selected fees that were comparable to or less than the fees charged by other organizations in the county. The Library Department's Local History Historic Photograph fees include the following changes to the Master Fee Schedule: ~ Add Revroduction Fees- A third party vendor is used to make a negative or any photographic prints since the Library does not own the necessary equipment. The client will be charged the actual cost of the service. ~ Add Use Fees- A use fee is charged for each image reproduced for commercial or display purposes. These can include: photographs for commercial office display, editorial usage, advertising including print and tv. Photographs for display: Fee is per image Commercial (for profit): $100 Personal use (home display only) and Non-profit $75 Editorial usage (Content that is part of a news presentation for example books. newspapers. magazines. web sites): Fee is per image Commercial (for profit) $50 Non-profit $20 Promotional/marketing usage (Materials that benefit an organization bv generating exposure through items postcards. posters.): Fee is per image. Commercial (for profit) Non-profit such as calendars. brochures. $100 $50 11-2 January 23, 2007, Item4- Page 3 of5 Advertising usage (A paid presentation bv an identified sponsor including print and TV advertisements.): Fee is per image. Commercial (for profit) Non-profit $150 $75 ~ Add Other Fees- This includes photocopying fee and.obituary research fee. Photocopies made by staff /per page Obituaries $ .25 $5.00 Fees for editorial usage are lower because the Library wants to encourage such usage, which is highly beneficial to the City and its image. Re- F onnat of Master Fee Schedule Fee lEntries Staff recommends that the Library Master Fee Schedule be re-formatted to incorporate current recommended changes. The recommended changes are highlighted in Attachment "A." DECISION MAKER CONFLICT Staff has reviewed the decision contemplated by this action and has determined that it is not site specific and consequently the 500 foot rule found in California Code of Regulations section 18704.2(a)(1) is not applicable to this decision. FISCAL IMPACT It is estimated that these changes in the Library Master Fee Schedule will result in an increase of approximately $1,500 over the previous Fiscal Year. Prepared by: Mariya Anton, Senior Management Analyst, Library 11-3 January 23, 2007, Item j 1 Page 4 of5 Attachment "A" C$APTER V ! Library A. SERVICE FEES B. FINES 1. I Library Cards ! a. Resident card - J> charge , b. Replacement of Lost Card - $2.00 c. Additional Card. $2.00 [Resolution 2000-285, 08/15/00J I d. Non-California Rfesident Card - $20.00/yr I [Resolution 18356. effective 7/9/967 2. Audio Visual a. Insurance Charge - Video/DVD - $20/yr [Resolution 2003-320, effective 07/22/03J b. Video/DVD Insurance Charge Option - $l!item [Resolution 2003-320, effective 07/22/03 J Books a. Interlibrary Loan'- $5.00/item [Resolution 2003-320, effective 07/22/03J I b. Book Transfer Pdstage Fee - Actual cost of postage (request from non-Serra Library,) [Resolution 18356, effective 7/9/96J 3. 4. Lost Items a. $12.50 processing fee added to the retail price of any lost book or audio-visual item valued at $12.50 or more [Resolution2003-320. effective 7/22/037 1. Overdue Charges a. Books Adults $ .30 per day per item Children $ .10 per day per item b. Compact disc and audio cassettes - $ .30/day c. Video Tapes/DVDs $1.00 per day per item [Resolution 19567, effective 9/1/99J c) [Resolution 2003-320, effective 07/22/03 J 2. Audio-Visual a. Cassette Rewinding - $1.00 each 11-4 Januar'l23, 2007, Item I': . '- Pagd of 5 3. LOCAL mSTORY coLti::cnONFEES Reproduction Fees (market value) Use Fees Photographs for disolay: Fee isoeriniage ..... '" Commercial (for profit).: Personal use (home display only) andNolI~l?rofit S101J $15 Editorial usage (Content that is part of a news oresentation for exaffiok books. newspapers. magazines. web sites): Fee is pedmage' .. . - Commercial (for profit). " S:5~ - Non-profit ,_ _ . . S 2l!: Promotional/marketing usage generating exoosure through posters): Fee is per image. Commercial (for profit). Non-profit (1\.1aterialsthat benefit -an"om~on.bv items such as calendars,; bioclru1"es-Y oostdlrds. .. .',.'" . ., "$100 .' s 50 Advertising usage (A paid presentation bv an identified sPonsor induding:PrIDt and TV advertisements): Fee is per image. . Commercial (for profit). $150, , Non-profit '$15 Other Fees Photocopies made by staff Iper page Obituaries $ .25 $ 5.9(} ~(~ . CHULA VISTA PUBLIC LIBRARY Attachment B DRAFT MINUTES liBRARY BOARD OF TRUSTEES OCTOBER 18,2006 4:00PM CIVIC CENTER LIBRARY CONFERENCE ROOM BOARD MEMBERS ABSENT: Ct-jAIR CRAFT, TRUSTE~S HARTMAN, & VALERIO VICE-CHAIR MARTINEZ &TRUSTEE PASQUA BOARD MEMBERS PRESENT: CITY STAFF PRESENT: LIBRARY DIRECTOR DA VID PALMER, ASSISTANT LIBRARY DliRECTOR PAULA BROWN, ARTS & CUL TUREfFuND DE;VELOPMENT MANAGER RODERICK REINHART, PUBLIC SERVICES MANAGER MAUREEN ROEBER, COMMUNITY RELATIONS MANAGER JERI GULBRANSEN AND SECRETARY ANNA GIULIANO, OTHERS PRESENT: JOAN ROSEMAN FROM FRIENDS OF THE LIBRARY I. CALL TO ORDER Board Chair Craft called the meeting to order at 4:05pm II. ApPROVAL OF MINUTES Motion was made (Hartman / Valerio) to approve the Minutes of the Wednesday, August 16, 2006 meeting. Motion was unanimously carried. III. CONTINUED MATTERS A. RANCHO DEL REY BRANCH PROJECT - PAULA BROWN Paula Brown advised that approxim<;ltely 90% of the constructions drawings were completed and they were due the following week. Brown went on to say there were no unforeseen difficulties and the project was moving forward. IV. NEW BUSINESS A. LOCAL HISTORY ROOM PHOTO FEES - JERI GULBRANSEN Jeri Gulbransen advised that with several recent requests for reproductions of historic photographs of the Chula Vista area a fee for said photos should be implemented and requested Board Members to endorse the fee schedule placed before them. A brief discussion regarding the number of photos requested during the last year (approximately 50) and the fact that the fee schedule was consistent with schedules implemented in National City, Carlsbad, Oceanside and the San Diego Historical Society took place. Motion was made to endorse the Chula Vista P4blic Library's Local History Collection Fee Schedule (HartmanNalerio) as put before the Board. Motion was unanimously carried. B. FY 07 / 08/ 09 BUDGET (PERFORMANCE MEASURES) - DAVID PALMER David Palmer advised that a Citizen's Survey was conducted by the Office of Budget & Analysis and questions asked indicated the Library System was in the area of good to 11-6 excellent overall. Chair Craft asked if questions were filtered as to East and West Chula Vista and he was told they were not. C. ARTS MASTER PLAN - RODERICK REINHART Rod Reinhart began his presentation by mentioning the Cultural Arts Commission approved the draft of the Arts Master Plan and he was seeking the Library Board's endorsement of recommendations in the plan that directly impacted the Library and Heritage Museum. The Executive Summary of the Arts Master Plan (entire plan available on Library's website) outlined recommendations regarding an increase in funding, specifically a 2% policy on city capital improvement projects and private, non-residential development; an enhanced role of the Cultural Arts Commission; creation of a Northwest area arts district and existing opportunities; creation of a blue ribbon task force to raise major funding for capital needs; establishment of art nights in Chula Vista; and a needs assessment for expansion/relocation of the Chula Vista Heritage Museum to name a few. A lengthy discussion ensued regarding the Plan with emphasis on the 2% policy on city capital improvement. At the end of the discussion, Trustees tabled the item. v. LIBRARY DIRECTOR'S REPORT A. MONTHLY REPORT B. IMLS MUSEUM GRANT Board was advised the Library did not receive the IMLS Grant C. FIT FOR liFE GRANT Tabled D. CITIZEN'S SURVEY Tabled E. ARTURO BARRIOS INVITATIONAL Tabled F. MATERIALS RECOVERY Tabled G. GRANTS GRANT - ROUND II Tabled H. PROFESSIONAL DEVELOPMENT DAY Tabled I. STATE liBRARY REPORT Tabled J. MACY'S AND BARNES & NOBLE Trustees were advised that on November 8, from 6-9pm, the grand opening of the Barnes & Noble in the Eastern Urban Center, 10% of any purchases made would be donated to Library's Literacy program. K. Other 11-7 VI. COMMUNICATIONS A. FRIENDS Joan Roseman advised that the Friel!1ds meeting scheduled for the following day was canceled and they were waiting for the branch "wish lists." B. PUBLIC COMMENTS C. WRITTEN COMMENTS D. BOARD COMMENTS It was asked how applications for future Board members were coming along and Trustees were advised that there had been no recent application. It was requested that notice be posted on the Library Webpage. VII. ADJOURNMENT MEETING ADJOURNED AT 5:51PM. Next meeting scheduled for Wednesday, November 15, 2006 at 4:00pm. Respectfully Submitted: Anna Giuliano, Secretary Approved: 11-8 RESOLUTION NO. 2007- RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING CHANGES TO THE LIBRARY MASTER FEE SCHEDULE WHEREAS, the Chula Vista Public Library has an extensive Local History Collection, which includes historic photographs and negatives, documents, newspapers, books, maps and other items relating to the heritage of the community; and WHEREAS, after the Library Department identified Local History as one of its major areas of emphasis in its five-year Strategic Plan, the department began to devote more resources to its Local History Collection; and WHEREAS, in 2003-2004, the Library hired History Associates Incorporated to complete an assessment of the Local History Collection; and WHEREAS, the assessment included numerous recommendations pertaining to preservation, management and storage of the materials, which are now being implemented by the Library; and WHEREAS, the Library has seen an increased demand from the public for photographic reproductions and assistance with historical research, which incurs costs for supplies and staff; and WHEREAS, many libraries and historical societies that have historic photographs and archived collections have instituted fees to assist in partially recovering these costs; and WHEREAS, in developing its proposed fee schedule, the Chula Vita Public Library selected fees that were comparable to or less than the fees charged by other organizations in the county; and WHEREAS, the proposed changes to the Library Master Fee Schedule include the addition ofreproduction, use, and other fees; and WHEREAS, it is estimated that these changes in the Library Master Fee Schedule will result in an increase of approximately $1,500 over the previous Fiscal Year; and WHEREAS, staff recommends that the Library master Fee Schedule be reformatted to accurately reflect previous Council actions, and to incorporate current recommended changes. 11-9 Resolution No. 2007- Page 2 NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula Vista does hereby approve the proposed changes to the Library Master Fee Schedule. Presented by Approved as to form by 'A'{1~~\\\~~\ Ann Moore City Attorney David Palmer Assistant City Manager / Director of Library J:\Attomey\RESO\FINANCE\Library Master Fee Schedule changes_O 1~2J.07.doc 11-10 ?