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HomeMy WebLinkAboutRDA Reso 2003-1842 e e e RDA RESOLUTION NO. 2003-1842 (ClY COUNCIL RESOLUTION NO. 2003-389) JOINT RESOLUTION OF THE REDEVELOPMENT AGENCY AND CITY COUNCIL OF THE CITY OF CHULA VISTA ADOPTING THE BROADWAY REVITALIZATION STRATEGY (BRS) FOR THE H TO L STREET SEGMENT/H STREET ENTRYWAY OF THE BROADWAY CORRIDOR, AND DIRECTING STAFF TO DEVELOP AN IMPLEMENTATION PLAN FOR IMMEDIATE ACTION ITEMS WHEREAS, in January 1998, the City Council adopted Resolution No. 18880, which identified the revitalization of Broadway as one of the City's major areas in need of improvement; and WHEREAS, the resolution set the tone for the City to embark on a comprehensive revitalization effort along the entire Broadway corridor to reverse deteriorating conditions, support the vitality of commercial establishments, and enhance the visual quality of the urban environment; and WHEREAS, the work tasks associated with the Broadway revitalization effort began nearly two and half years ago with the property-by-property examination of the entire Broadway corridor and major gateways; and WHEREAS, the examination enabled staff to document existing conditions, identifY overall revitalization goals, and establish focus areas to undertake revitalization activities in an orderly and comprehensive manner; and WHEREAS, the H to L Street Segment/H Street Entryway of the Broadway corridor was selected as the initial focus area due to the area's stability, and the recent or proposed investment activities that are anticipated to serve as a catalyst for further revitalization efforts along the Broadway corridor; and WHEREAS, an interdepartmental revitalization team was established to provide guidance throughout the process, participate in public workshops and meetings, and was instrumental in completing the Broadway Revitalization Strategy, which focuses on the H to L Street Segment/H Street Entryway of the Broadway corridor; and WHEREAS, the Broadway Revitalization Strategy is anticipated to play an integral part in the overall effort to enhance the City's image as a desirable place to live, work, shop, and conduct business; and WHEREAS, the Broadway Revitalization Strategy provides a comprehensive list of revitalization strategies, which focuses on the H to L Street Segment/H Street Entryway of the Broadway corridor; and RDA Resolution No. 2003-1842 Page 2 WHEREAS, the public participation process assisted the City to prioritize the strategies, -.. which have been identified as short-term (1-3 years), mid-term (3-5 years), long-term (5-10 years), or ongoing; and WHEREAS, the Broadway Revitalization Strategy identifies potential funding sources, and lead departments, agencies, or other entities that will champion implementing the proposed strategies; and WHEREAS, the Environmental Review Coordinator has reviewed the proposed project for compliance with the California Environmental Quality Act and has determined that the project qualifies for a statutory exemption pursuant to Section 15262 of the State CEQA Guidelines. Thus, no further environmental review is necessary at this time; however, the proposed future implementation of specific strategies identified in the Broadway Revitalization Strategy will be subject to environmental review pursuant to the provisions of CEQA; and WHEREAS, the Broadway Revitalization Strategy is consistent with the goals of the General Plan and merely sets forth strategies to be implemented to further the goals of the General Plan and the Redevelopment Plan; and WHEREAS, the Broadway Business Association supports the revitalization of the Broadway corridor, and will provide a key role in promoting and assisting the City throughout the revitalization process; and WHEREAS, on July 30, 2003, the City Planning Commission voted unanimously in favor of recommending to Agency/Council adoption of the Broadway Revitalization Strategy for the initial focus area, and to direct staff to develop an implementation plan for immediate action items; and .-.. WHEREAS, on August 20, 2003, the Town Centre Project Area Committee did not have a quorum, therefore were unable to provide an official vote; however, PAC members that were present did express their support for revitalizing the Broadway corridor; and NOW, THEREFORE, BE IT RESOLVED that the Redevelopment Agency and City Council of the City of Chula Vista does hereby adopt the Broadway Revitalization Strategy for the H to L Street Segment/H Street Entryway of the Broadway corridor; and directs staff to develop an implementation plan for immediate action items. Presented by Approved as to form by ~'f,q~~~~~ Ann Moore "- Agency Counsel -.. e e e RDA Resolution No. 2003-1842 Page 3 PASSED, APPROVED, and ADOPTED by the City Council and Redevelopment Agency of the City of Chula Vista, California, this 26th day of August 2003, by the following vote: AYES: Agency/Councilmembers: Davis, McCann, Rindone, Salas, and Padilla NAYES: Agency/Councilmembers: None ABSENT: Agency/Councilmembers: None ~u6/,vili . Stephen C. Padilla, Chairman ATTEST: STATE OF CALIFORNIA ) COUNTY OF SAN DIEGO ) CITY OF CHULA VISTA ) I, Laurie A. Madigan, Secretary of the Chula Vista Redevelopment Agency, do hereby certify that the foregoing Redevelopment Agency Resolution No. 2003-1842/Council Resolution No. 2003-389 was duly passed, approved, and adopted by the Redevelopment Agency and City Council a regular meeting held on the 26th day of August 2003. Executed this 26th day of August 2003.