HomeMy WebLinkAboutcc min 1975/05/21 CONFERENCE TELEPHONE CALL WITH GRUEN GRUEN + ASSOCIATES RE South Ba~; Court
TRANSCRIPT OF A COUNCIL CONFERENCE HELD WEDNESDAY, MAY 21, 1975
Dr. Gruen In.relation to the Third and H Street site or placing the
facilities in your Civic Center, there are factors to consider
not only in having to deal with the County., but also in terms
of traffic problems. There may be more advantageous places to
put the Courthouse complex than on that site. For example, I
think earlier we talked about moving it out so that it could link
more easily in terms of transportation to your own Civic Center
complex so putting the Courthouse there (in our Civic Center) is
not all plus. The nature of the pluses and minuses are a little
hard to tell, at least looking at what we're talking about in
terms of land value plus demolition. Obviously, we don't want to
create a situation where we jam all kinds of court-related traffic
onto Third Avenue. I'm saying that it isn't an obvious cost and
benefit answer even for the Courthouse, but there is another benefit
.. of the Third"and~H~ site Which, as I see it, it sort of becomes
a clean border to the downtown. And then, I think, through zoning
and other methods, you want to be sure you are not faced with a
conglomeration beginning to build on the other side of Third and
H so that we what we have done is spread the growth potential and
create more sprawl. I think, at all costs, we want to keep the
growth concentrated~ Sou know, we don't want it to spread all the
way up and down Third. Assuming we can do that, the Courthouse on
that site would have the advantage of taking that side out of
consideration as a competitor for specialty shopping within the
rest of Third Street.
The advantage of having the Courthouse there that you do not have
anywhere else is that it precludes the use of Third and H as a
source of competition to attract specialty stores out of the existing
Ihird Avenue complex. Our strategy is to get an increase of
specialty operation in there. So my first question is - when you
talk about things like a chain drug - to what degree can ~e predict
now the usage of that site for what I could call "complementary"
uses to specialty, but not competing uses? In other words, to
what degree, if you say you don't have the Courthouse there - can
we be assured, if at all, that what we are talking about is a large
drug store, super drugs, convenience goods - do you have any feel
for that?
Desrochers Well, a grocery chain is definitely trying to get out of their
Third Avenue location and they are trying to lure, from what I
understand, a chain drug into the area too, and that is what I
understand would go at Third and H, then some specialty stores to
link the two. That's the kicker - and I don't know what type of,
or other stores such as dress shops and cleaners and ....
Mrs. Gruen If it's more service like cleaners, doughnut shop and a laundromat,
that's one thing ....
Dr. Gruen That's right - is there any way we can talk to them about the mix
of uses. In other words, if we are talking about something that
is a 20,000 sq. ft. grocery, maybe a 10,000 sq. ft. drug store and
another 5,000 or lO,O00 sq. ft. of cleaners, barber shops, shoe
repair and the kind of uses that are essential ....
Desro~hers They are talking pretty large - I think ....
Dr. Gruen ... the things that people go to as a matter of convenience but do
n~t tend to go to in order to really comparison shop and parking
is heavy. To that degree I would see no inherent advantage to it
but to the degree that we begin to fill out by moving Standlee up
there or, heaven forbid, having Glenn's Market up there, I think
we are talking about a situation where the opportunity costs of
not using the Courthouse to preclude that begin to climb ....
Councilman Hyde Do you feel that the Courthouse at Third and H would be harmful
to the core of the Third Avenue area?
Dr. Gruen Oh, definitely not. That's an easy answer. The only question is,
is it as helpful there as it would be if we could tie it better to
your own Civic Center.
Mrs. Gruen It can't be harmful - it may not be as helpful.
Councilman Hyde In other words, Third Avenue would not get as much benefit from
it, but it isn't going to hurt it? Right?
Dr. Gruen Right. I would even say you could see where it is as much benefit
and I am really thinking about the City as a whole. I am thinking,
for example, of your own Civic Center and the ability to tie
things together - the ability, for example, to put parking behind
Third Avenue so that we could get more joint parking use between
you and the Courthouse. I don't think there is any question but
.that, in this regard, it wouldn't be a plus on Third and H.
~he only thing is that if you were to say to me the choice is
between housing at Third and H or a convenience center and the
Courthouse, than I would say let's just look at whether or not,
for one thing, it is cheaper for the City to put the Courthouse
somewhere else. But if you are afraid that putting the Courthouse
at Third and H would hurt the downtown, I have no fear of that at
all. I mean, if we do any kind of good planning at all, we have
to be sure that we don't create a traffic congestion problem, but
if we can handle that problem - no, I don't have any qualms at
all that it would hurt Third Avenue - it would not.
Councilman Scott That area has 13 acres and it seems to me you are looking at some-
thing more than a convenience shopping center in the normal sense
that we look at them where you have a drug store, a grocery store,
then you have your little shops - a pizza parlor, laundromat, etc.-
seems to me the very nature, because of the size, that you would
have to have some other types of businesses. Do you agree?
Dr. Gruen Yes - I think that is the primary concern that when you are
looking at that much land - if I were a developer what I would
say is "Okay, sure I'll get a chain grovery, because they are
a nice Triple-A credit and they~are going to help me get my
loan", and the same is true with a chain drug.
Mrs. Gruen We've got to get a dime store or something - you
like
that
if
try to go to a junior department store or some kind of clothing
store or a dime store and then tur~l it into not a convenience
center or specialty center, but a co~unity center -- that is
probably what yo~would do with it if you were a developer.
Councilman Scott Yes, would that type be detrimental to the Third and H site?
Mrs. Gruen I think it will be detrimental - I think it definitely will be.
Dr ~ruen: Yes, because you are talking about close to 565,000 square feet
of space and that means you could easily put in 120,000 square
feet of stores and still have a pretty good parking relationship,
roughly - you would have to take a look at what the traffic
pattern is - - you hit right where my concern is - if you have
120,000 square feet of shops there and you have the grocery
store say 20,000 square feet and you have other kinds of obvious
convenience stores taking another 30,000 then what you are.
talking about potentially is something about 50,000 and 70,000
square feet of shops that will compete directly with Third
Avenue and since that development would have the advantage of
being able to be put together as one package, one deal, I can
see where a developer could say "what is my best source of
gettin~ tenants?"; well, it's always the same thing - you start
off by looking at the guys around you and offering to bring
them in and I could walk down Third Avenue and so could you and
you could pick out the kind of stores that you'd want to put
there, which could create a situation where Third Avenue begins
to dwindle and the shopping concentrates on Third and ~, and so
I don't know any way to prevent that if the Third and H develop-
ment moves that way. I think you hit it right on the head --
that is my number one concern and that's why moving the court-
house there has the advantage of not just benefiting as a court-
house, but of precluding just exactly what you have said.
Councilman Hyde Dr. Gruen, adjacent to Memorial Park there is some commercial
property which is in bad need of redevelopment. Can you see that
as a complex of high density R-3 with commercial office facilities
in conjunction with it as a planned development paralleling our
park?
Dr. Gruen: Yes, I think that's fine except if you have all the action at
Third and H - if that became the big new specialty center, then
it is going to be hard to make any of these other things work
because everyone will want to be as close as they can be or even
within the Third and H development.
Mrs. Gruen If, in fact, you put your South Bay courts at Third.and H,
then what you're doing on the other side is very good because
you could then have your restaurant and commercial in between
the t~o, and this would .make a great deal of sense - you would
tie Third and H almost down to your Civic Center.
Dr. Gruen It would create a situation where when the work forces - and I
understand ~,~hen it is in full' staffing we are talking about
roughly 700 people in the County building - that would sort of
get a natural pattern and when people went to lunch - when they
left they would move toward the Third Avenue area to eat their
lunch, do their shopping and in some cases, as you say, even be
interested in housing. The same way for attorneys and the other'
kind of service things that want to be near a courthouse, they
will want to be right in where their people can have shopping
opportunities and still be close to the courthouse so that is
why, in the absence of any.., if our only choice is between the
Third and H as a courthouse or as a kind of a development that
Mr. Scott just pointed out, I think the answer is that we would
be better off as a courthouse.
Mrs. Green I don't even think it's a close decision if you are still
wanting to develop Third Avenue.
Councilman Egdahl Would you consider bail bondsman as a specialty shop?
Don Lindberg ... but as a necessity shop.
Dr. Gruen Maybe we could pass a law that says bail bondsmen have to be above first floor.
Councilman Scott ...or perhaps underground.
Dr. Gruen I am serious; you are going to have those uses and I think we
~should anticipate them through zoning that precludes the kind
5f development along Third Avenue that would keep it from being
interesting shopping area. I would even have the same feeling
about too many banks - I think we've got to work to make it an
interestin§ area that people ~ill want to walk along and shop
and I think it has that potential~ but once they get into a
Third and H specialty shopping area, I just don't think we're
going to have any luck in getting them to leave their car there
and walk elsewhere -- I think they will park, do their shopping,
get back in their car and drive away.
Councilman Scott Dr Gruen, Councilman Hyde brought up the fact in regard to what
you are saying about the Chula Vista Civic Center complex and
the court complex could actually be anchors of the specialty
Do view it that way?
area.
you
Dr. Gruen I do, except that while they -- I don't know if "anchor" is the...
it's a little bit of a misnomer - I think that they become a damned
goOdgenerator of customers for the shopping area, but when ! think
of anchors I think of an attraction and I don't think that a court-
house complex is a strong enough attraction to compete with a
specialty shopping center -- ! think we'll have the same kind of
situation that we have in other areas where - San Jose is sort of
a grim example - you've got a big city complex away from the down-
town and what people do - and there hasn't been a development of
shopping around the Civic Cente?- what happens is people go to
the Civic Center, then they get in their car and they don't go
downtown - they go to the suburban areas to do their specialty
shopping~ so I don't think it's a strong enough anchor even though
it's a plus. I think the anchor essentially has to be restaurants
and specialty shops and if we're going to get those restaurant and
specialty shops on Third and H, then we don't have an anchor on
the rest of Third Avenue.
Mrs. Gruen It's not an anchor as much as it provides a marker -- it provides
two kinds of markets - it provides a market for the commercial and
restaurant and it could provide a market for the auxiliary offices
so I think it is best to look at it as a potential market rather
than as an anchor - as an attraction.
Dr. Gruen Right, because very fev~ people are going to be combining shopping
trips with trips to the courthouse. In other words, when I go in
to -- I just served jury duty and you know I went in, I sat on the
jury and t left. ttowever, tha people, the clerks, the judges and
the people who work in the courthouse, they, when they eat lunch
and~what have you -- would serve as a market for a nearby shopping
area, if that makes sense.
Councilman Egdahl The present shopping center - Chula Vista Shopping Center - on
H Street between Fifth and Broadway,' would be about equidistant
from the Third and H Courthouse site - if that should be the
Courthouse as the Third Avenue business area. Would you see
that having some effect on impact because of the equidistance
in drawing people away from Third Avenue?
Mrs. Gruen I think it will, providing Third Avenue doesn't do anything
differen% than it is doing today. That's why I am so terribly
concerned - and I keep repeating it - of the importance of good
and more than one decent restaurant in the area. This is back
to 4 or 5 restaurants. This ~ill be the restaurants that are
involved in this and once they are there, they will do other
things and this is where I think you're going to have to compete.
These people who work at the courts only have an hour off for
lunch or they are going to run after their doughnut in the
evening. Now what you've got to do is be sure that you
capture them on Third Avenue during the lunch hour. They
could probably go several evenings a week to the shopping
center.
Dr. Gruen Bit it is a different kind of trip. ! think that.., like ...
it is a generator as opposed to an anchor. Like any generator,
when people go there, they'll know the center and I'think the
center will probably pick up some business - I'm talking about
the existing Chula Vista shopping center. But I don't see it
all as a kind of situation you have with what I construe
Third Avenue could become, which is really a place where they
go for their lunch and they go for pick up shopping. A shopping
center just isn't that - you'can look at the hours that they're
busy as it stands. Frequently, for example, Saturday will be
a big day, evenings will be very big at the shopping center
because people will bring their families to shop there. Third
.Avenue is just a different kind of animal. It will help folks,
but I guess I just don't really see Third Avenue and the Chula
Vista shopping center in competition, either now or in the future.
Lane Cole Thank you, Dr. Gruen, I think we're finished.
Dr~ Gruen: Can you just let me know what you think - what's going to
happen next?
Councilman Scott We're under time pressure as you are well aware and we are
competing for the court complex.
Dr. Gruen Has another city come in and suggested that they will work with
the County?
Councilman Scott Yes, National City has.
Dr. Gruen Has the County itself expressed itself as having any preference
for the kind of location, or are they just price-oriented?
Councilman Scott Well, they've pretty well said Chula Vista.
Dr. Gruen Oh, good.
CounCilman Hyde But now we're torn between basically the two sites - at Third
and H and the one adjacent to our I, lemorial Park, which would
be closer to the downtown business area.
Councilman Egdahl (The Third and H Site) ... which have some pressing activity
about development pending.
Councilman Hyde There's a fire under each one of those sites and we've got
to make up our own minds which one we want to support.
Councilman Scott So we are under title pressure by both development and by
competitive factors.
Mrs. Gruen I think you are doing well to make a decision of this importance.
Dr. Gruen ! think with those choices, certainly there seems like there's
no reason for not going ahead with the Third and H site and at
least, since whatever site you pick, it's going to have to be
studied in terms of the way you can use tax increment, that
we're just 9oing to do some numbers on how much of an increment
is there and what would the cost be and, since we're going to
have to look at the traffic, if you start doing that on Third
and H and that works out, I just don't believe we could make
nearly as big a mistake as having it at the other site and
then having the danger that Third and H would develop into
direct competition with Third Avenue upgrading potential.
Everybody said, "Thank~ again ... thanks very much," etc.