HomeMy WebLinkAboutAgenda Packet 1997/01/21
Tuesday, January 21, 1997
6:00 p.m.
'" declare under penalty of perjury that I am
employed bV t~.\C CiL:: C( Ch~,::J ~'/j~,~~<:! in t:1B
Office of the CHy Clr:;'" .~l ;. '-;;~t ; r;"~, cd
this Agenda/Noti{;e on ~t;;;; C.;;'...t~~~<:i,n ~~.:;,.{L'd at
~~T~~~I~//S;J)~S B~;~~'~~ 'S/o/~ ~n " Council Chambers
/ , l l'Ublic Services Building
REVISED .
Rel!1l1ar Meetini! of the City of Chula Vista City Council
CALL TO ORDER
1.
ROLL CALL:
Councilmembers Moot _, Padilla _, Rindone _, Salas _, and
Mayor Horton _'
2. PLEDGE OF ALLEGIANCE TO THE FLAG. MOMENT OF SILENCE
3.
APPROVAL OF MINUTES:
December 10, 1996 (being submitted for reapproval), January 9, 1997
(Special MeetinglWorksession) and January 14, 1997
4. SPECIAL ORDERS OF THE DAY:
a. Oath of Office:
Christopher H. Lewis - Economic Development Commission;
Andrea L. Hunter - Youth Commission; and,
William H. Poindexter - Veterans Advisory Commission.
b. Proclamation commending the Castle Park Trojan Football Team upon winning the CIF
Division II and Metro League Championship. Mayor Horton will present the proclamation to
Coach Gil Warren.
*****
Effective April 1, 1994, there have been new amendments to the Brown Act. The City Council must now
reconvene into open session to report any final actions taken in closed session and to ndjoum the meeting.
Because of the cost involved, there will be no videotaping of the reconvened portion of the meeting. However,
final actions reported will be recorded in the minutes which wiU be available in the City Clerk's Office.
*****
CONSENT CALENDAR
(Items 5 through 8)
The staff recommendations regarding the following items listed under the Consent Calendar will be enacted by
the Council by one motion without discussion unless a Councilmember, a member of the public or City staff
requests that the item be pulled for discussion. If you wish to speak on one of these items, please fill out a
"Request to Speak Form" available in the lobby and submit it to the City Clerk prior to the meeting. (Complete
the green form to speak in favor of the staff recommendation; complete the pink form to speak in opposition to
the staff recommendation.) Items pulled from the Consent Calendar will be discussed after Board and
Commission Recommendations and Action Items. Items pulled by the public will be the first items of business.
5. WRITTEN COMMUNICATIONS:
a. Letter from the City Attorney stating that to the best of his knowledge from observance of
actions taken in Closed Session on 1/14/97, that there were no reportable actions which are
required under the Brown Act to be report. It is recommended that the letter be received and
filed.
b. Letter of resignation from the Economic Development Commission - Don Read. It is
recommended that the resignation be accepted with regret and the City Clerk be directed to post
immediately according to the Maddy Act in the Clerk's Office and the Public Library.
Agenda
-2-
January 21, 1997
6. RESOLUTION 18555 APPROVING FIRST AMENDMENT TO THE AGREEMENT WITH
RICK ENGINEERING COMPANY FOR PRELIMINARY ENGINEERING
DESIGN SERVICES FOR THREE INTERCHANGES WITH
INTERSTATE 805 AT TELEGRAPH CANYON ROAD, ORANGE
A VENUE AND PALOMAR STREET AND AUTHORIZING THE MAYOR
TO EXECUTE SAID AGREEMENT - In January 1996, Council approved an
agreement with Rick Engineering to prepare Preliminary Studies. Such studies
are required by Caltrans prior to construction of major projects within Caltrans
Right-of-Way. Significant progress has been made towards obtaining Caltrans'
approval, but the process has taken longer than anticipated as a result of
Caltrans additional requirements and processing. An extension of time is being
requested to allow the work to continue. Staff recommends approval of the
resolution. (Director of Public Works)
7. RESOLUTION 18556 AMENDING THE FISCAL YEAR 1996/97 CAPITAL IMPROVEMENTS
BUDGET BY ADDING A PROJECT FOR THE GOLF COURSE
DRAINAGE CHANNEL PROJECT NUMBER DR132 AND
APPROPRIATING FUNDS - Staff has been working with the City of San
Diego, County of San Diego, and the Sweetwater Authority to develop a
cooperative project to lower the water lines crossing the Sweetwater River
westerly of the Golf Course. There is a tentative agreement between the staffs
of the four Agencies to lower the water lines, and it is anticipated that an
Agreement will be before Council in the next month to share in the cost of the
project. Staff recommends approval of the resolution. (Director of Public
Works) 4/5th's vote required.
8. REPORT APPROVING ENHANCEMENT OF EAST "H" STREET LANDSCAPE -
JM Development Company, the developers for Rancho La Cuesta, have
proposed to enhance the landscaping of slopes, medians and parkways along
East "H" Street, in the EastLake Maintenance District Number 1 "Zone D"
Open Space assessment area. The enhancement would include the planting of
195 box Schinus Molles (pepper Trees) along the slopes, parkways and medians.
They also propose to plant an additional 1,288 one-gallon Cistus Purpureas
(Rock Rose) throughout the medians. Staff recommends this item be
continued to the meetim! of 1/28/97. (Director of Parks and Recreation)
Continued from the meeting of 12/17/96.
ADJOURNMENT TO REGULAR AND/OR JOINT MEETING OF THE REDEVELOPMENT AGENCY
* * * END OF CONSENT CALENDAR * * *
ORAL COMMUNICATIONS
This is an opportunity for the general public to address the City Council on any subject matter within the
Council's jurisdiction that is not an item on this agenda for public discussion. (State law, however, generally
prohibits the City Council from taking action on any issues not included on the posted agenda.) If you wish to
address the Council on such a subject, please complete the yellow "Request to Speak Under Oral Communications
Fonn" available in the lobby and submit it to the City Clerk prior to the meeting. Those who wish to speak,
please give your name and address for record purposes and follow up action. Your time is limited to three
minutes per speaker.
Agenda
-3-
January 21, 1997
PUBLIC HEARINGS AND RELATED RESOLUTIONS AND ORDINANCES
The following items have been adve11ised and/or posted as public hearings as required by law. 1/you wish to
speak to any item, please fill out the "Request to Speale Form" available in the labby and submit it to the City
Clerk prior to the meeting. (Coml!lete the green form to speak in favor of the staff recommendation; complete
the pink form to speak in opposition to the staff recommendation.) Comments are limited to five minutes per
indlvidual.
9.
PUBLIC HEARING
PCM-97-01: AMENDMENTS TO RANCHO DEL REY SPA m
SECTIONAL PLANNING AREA (SPA) PLAN AND ASSOCiATED
DOCUMENTS TO ALLOW A 58 DWELLING UNIT DENSITY
TRANSFER FROM PARCEL R-7C TO PARCEL R-6 AND CHANGE THE
DENSITY RANGE AND PERMITTED NUMBER OF DWELLING UNITS
OF BOTH PARCELS ACCORDINGLY
PCS-97-01: TENTATIVE SUBDIVISION MAP KNOWN AS RANCHO
DEL REY SPA m TRACT 97-01 FOR 25.8 ACRES LOCATED ON THE
SOUTH SIDE OF EAST "J" STREET BETWEEN PASEO RANCHERO
AND VAQUERO COURT WITHIN THE RANCHO DEL REY SPA m
PLANNED COMMUN1TY
DRC-97-01: APPEAL OF THE DESIGN REViEW COMMITTEE'S
DECISION TO DENY THE SITE PLAN AND ARCHITECTURE OF A 256
DWELLING UNIT CONDOM1NIUM COMPLEX AT THE TENTATIVE
SUBDIVlSION MAP SITE - Consideration of applications filed by Rancho del
Rey Investors, L.P. for 28.8 acres located on the south side of East "J" Street
between Paseo Ranchero and Vaquero Court within the Rancho del Rey SPA III
Planned Community. An appeal of the Design Review Committee's decision to
deny the site plan and architectural proposal of a 256 unit condominium complex
to be located ou the Tentative Subdivision Map site has also been filed. At the
renUe'lt of Rancho del Rev mVe'ltors. staff recommends the DubHc heariiii!
be continued to the meetiDl! of 2/4/97.
BOARD AND COMMiSSION RECOMMENDATIONS
This is the time the City Council will consider items which have been forwarded to them for consideration by one
of the City's Boards, Commissions and/or Committees.
None submitted.
ACTION ITEMS
The items listed in this section of the agenda are expected to elicit substantiol discussions and deliberations by'
the Council, staff, or members 01 the general public. The items will be considered individually by the Counctl
and staff recommendations may In certain cases be presented in the altemative. Those who wish to speale, please
fill out a "Request to Speak" form available in the lobby and submit it to the City Clerk prior to the meeting.
Public comments are limited to five minutes.
10. RESOLUTION 18554 APPROVING A CONTRACT FOR $69,000 WITH MARTY CHASE FOR
UPDATING THE PUBLIC FACiLITiES DEVELOPMENT iMPACT FEE
(PFDIF) PROGRAM AND THE RELATED FiRE FACiLITiES MASTER
PLAN (PS-147) AND APPROPRiATING ADDITIONAL FUNDS
THEREFOR - The Public Facilities Development Impact Fee program
provides for the funding required to construct needed public facilities and
prevent existing residents from subsidizing the City's capital costs to serve new
development. In order to properly reflect changes in the City's facility needs
and their respective costs smce the last ul'date, it is proposed that the City enter
into a contract to update both the Pubhc Facilities DIF and the related Fire
Facilities Master Plan. The timing of this update is intended to incorporate the
Otay Ranch annexation area into the DIF prior to issuance of any building
permits. Staff recommends approval of the resolution. (Deputy City Manager
Krempl) 4/5th's vote required. Continued from the meeting of 1/14/97.
Agenda
-4-
January 21, 1997
REPORT
CONSIDERATION OF RENEWAL OF MEMBERSIDP IN THE SAN
DIEGO CONVENTION AND VISITORS BUREAU (CONVIS) AND
PAYMENT OF ANNUAL DUES FOR CALENDAR YEAR 1997 - San Diego
ConVis has invoiced the City for annual membership dues of $10,500. The
Chula Vista Chamber of Commerce has questioned the necessity and cost
effectiveness of maintaining the City's membership. The purpose of this report
is to discuss the pros and cons of maintaining membership and to request
Council direction as to whether or not the dues invoice for 1997 should be paid.
Staff recommends Council approve the City's membership in the San Diego
Con Vis for 1997 but advise them that continued future membership is contingent
upon providing more effective marketing for South Bay attractions, as well as
a South Bay presence on the Board of Directors and a greater opportunity to
participate in the overall Con Vis program. (Deputy City Manager Krempl and
Public Information Coordinator)
11.
ITEMS PULLED FROM THE CONSENT CALENDAR
This is the time the City Council will discuss items which have been removed from the Consent Calendar.
Agenda items pulled at the request of the public will be considered prior to those pulled by Coundlmembers.
Public comments are limited to five minutes per individual.
OTHER BUSINESS
12. CITY MANAGER'S REPORTlS)
a. Scheduling of meetings.
13. MAYOR'S REPORTlS)
a. Ratification of appointment to the Design Review Commission - Patricia Aguilar. (To fill vacancy
created by resignation of Commissioner Stokes, wbose term expires 6/3012000.)
14. COUNCIL COMMENTS
Councilmember Rindone
a. Ratification of appointment to the Mobilehome Rent Review Commission - Dr. Christine Aranda
Smith. (To fill vacancy created by resiguation of Commissioner Orozco, whose term expires
6/30/98.)
ADJOURNMENT
The meeting will adjourn to (a closed session and thence to) a Special Worksession/Meeting on Saturday, January
25, 1997 at 9:00 a.m. in the Council Conference Room, Administration Building and thence to the regular City
Council Meeting on January 28, 1997 at 6:00 p.m. in the City Council Chambers.
A Regular Meeting of the Redevelopment Agency will be held immediately following the City Council Meeting.
"I declare under penalty of perjury that I am
em~lnp. by' t:-:e City of Chula Vista in the
0, ,"t j~\" , e'~'it:" (,:t\3!,:'( (:;nd that i posted
t~,;s <., "lo:..i>e o.n the Bulletin Board at
~esday, January 21, 1997 the j-'u,"~'; ...~"r". 'es Bwl:,iing and. at City Hall on
6,00 p.m. DArED,j.:"7-Y2 SIGNED G/~"
(immediately fol1owing the City Counci M ting)
Council Chambers
Public Services Building
Citv of Chula Vista Citv Council
CLOSED SESSION AGENDA
Unless the City Attorney, the City Manager or the City Councll states otherwise at this time, the Council will
discuss and deliberate on the following iJems of business which are penniJted by low to be the subject of a closed
session discussion, and which the Counell is advised should be discussed in closed session to best protect the
interests of the City. The Counell is required by low to return to open session, issue any reports of final action
taken in closed session, and the votes taken. However, due to the typical length of time taken up by closed
sessions, the videotaping will be tenninated at this point in order to save costs so that the Councll's return from
closed session, reports of final action taken, and adjournment will not be videotaped. Nevertheless, the report
of final action taken will be recorded in the minutes which will be availoble in the City Clerk's Office.
1. CONFERENCE WITH LEGAL COUNSEL REGARDING - Existing litigation pursuant to
Government Code Section 54956.9
. Claim of Amy Wolfe.
PUBLIC EMPLOYEE RELEASE - Pursuant to Government Code Section 54957
2. REPORT OF ACTIONS TAKEN IN CLOSED SESSION
January 7, 1997
MEMO TO: Carla Griffin, City Clerk's office
;fi
FROM: Patricia Salvacion,' Mayor/Council office
SUBJECT: SPECIAL ORDERS OF THE DAY - JANUARY 21,1997
Please docket the following proclamation for the City Council meeting of
January 21,1997-
Commending the Castle Park Trojan Football Team
Upon Winning the CIF Division II and
Metro League Championship
Coach GiI Warren will be accepting the proclamation on behalf of the team.
Thank you.
ljb~/
~~~
~
......"'€:~~
~-:...~-
CITY OF
CHUlA VISTA
OFFICE OF THE CITY ATTORNEY
Date:
January 15, 1997
The Honorable Mayor and City council~/~
John M. Kaheny, city Attorney r
Report Regarding Actions Taken in Closed Session
for the Meeting of 1/14/97
To:
From:
Re:
The City Council met in Closed Session to discuss the claims of
Bonita Bryant and Amy Wolfe and Public Employee Release.
The City Attorney hereby reports to the best of his knowledge from
observance of actions taken in the Closed Session in which the City
Attorney participated, that there were no reportable actions which
are required under the Brown Act to be reported.
JMK:lgk
C:\lt\c!osses8.no
~-/
276 FOURTH AVENUE. CHULA VISTA. CALIFORNIA 91910 . (619) 691-5037 . FAX (619) 585-5612
d'J; Pm:-C<:rG..n-.Rl!qd!dPaper
RECEIVED
V7 JAM 13 P5 ~1
Elf _A VIllA.
- tLlM'S tFF1cr
January 13, 1997
The Honorable Mayor and City Council
City of Chula Vista
276 Fourth Avenue
Chula Vista, CA 91910
Dear Mayor Horton and Members of the Council,
It is with deep regret that I must tender my resignation from the Economic
Development Commission effective immediately due to business conflicts.
Thank you for the opportunity to serve my community in this capacity.
Sincerely,
O~/Vc;?~fl
Don Read
Cc:
WR.TTFS'~~
~ -'1~ 6)
0;' :;ip
~ .l""';:"\ f' "11- ~ "-"
r'~ . ~( };f ;;f~.r;:\!,j:\:-,'-:>f.
.,~;; ~ iie-nl-: 'fu'~
'.':',.:,:'.
~j'~~J
g! If,p~':~.., ;~;~ 1J!' ,~::~
l:i~af~ ::iJ
~ :/-2!c;?
53-I
COUNCIL AGENDA STATEMENT
Item t.
Meeting Date 1/21/97
ITEM TITLE: Resolution / %ff~pproving the First Amendment to the agreement
between the City of Chula Vista and Rick Engineering Company for preliminary engineering design
services for three interchanges with Interstate 805 at Telegraph Canyon Road, Orange A venue and
Palomar Street authorizing the Mayor to execute said agreement on behalf of the City.
SUBMITTED BY: Director of Public Works ~
REVIEWED BY: CitYManager0~~d.~ 4/SthVote:(Yes No X)
In January of 1996, Council approved an agreement with Rick Engineering to prepare Preliminary
Studies for Interchanges at I-80S and Telegraph Canyon Road, Orange Avenue and Palomar Street.
Such studies are required by Caltrans prior to construction of major projects within Caltrans Right
of Way. Rick Engineering, along with Smith & Kempton and City staff, has been working towards
obtaining the necessary Caltrans approvals during the last year. Significant progress has been made
towards obtaining Caltrans' approval, but the process has taken longer than anticipated as a result
of Caltrans additional requirements and processing. An extension of time is being requested to allow
the work to continue. A reallocation of compensation is being requested as well. The extension
requested is commensurate to the time extension approved by Council for the project managers of
this project, Smith & Kempton.
RECOMMENDATION: That Council approve the First Amendment of the agreement with
Rick Engineering for Preliminary Engineering Design Studies for interchanges with I-80S at
Telegraph Canyon Road, Orange Avenue and Palomar Street and authorize the Mayor to execute
said agreement on behalf of the City.
BOARDS/COMMISSIONS RECOMMENDATION: Not Applicable
DISCUSSION: On January 23,1996 Council, by Resolution 18193, approved an agreement with
Rick Engineering Company to perform Preliminary Engineering Design Studies for interchanges
with I-80S at Telegraph Canyon Road, Orange Avenue and Palomar Street. The proposed first
amendment to the contract includes two changes. The changes are, a readjustment of compensation
with no change in total compensation, and an extention of time.
COMPENSATION ADJUSTMENT
The contract was approved anticipating that a Project Study Report/Project Report (pSR/PR) would
not be required for Telegraph Canyon Road interchange improvements because the improvement
costs would be less than I million dollars allowing Caltrans' encroachment process to be used
instead. Since Caltrans has not required that item, the first amendment includes the deletion of the
;; -/
Page 2, Item
Meeting Date 1/21/97
PSR/PR for the Telegraph Canyon Road interchange. Two fees in the contract have been adjusted
with no change in total contract amount. The contract amount for Phase 2 was reduced by $18,880
to reflect the reduced work associated with preparing an Encroachment Permit rather than a PSR/PR
and transferred to Phase 3 to compensate for additional design required by Caltrans. Phase 2 fee is
now $74,080.00 and Phase 3 is $157,630.00. Table I indicates these changes showing the original
contract amount for each phase and the amount for each phase as proposed.
TABLE 1
Phase No. Description Original Contract Amended Fee
Approved Fee
Geometrics and Cost Estimate for
1 Telegraph Canyon Road $20,150 $20,150
Project Study Report/Project Report
(PSR/PR) for Telegraph Canyon
2 Road (Original Contract) <tll'J"t:" Olin
'"
Encroachment Permit for Telegraph
Canyon Road ( First Amendment)
3 Plans Specifications and Estimates
(PS&E) for Telegraph Canyon Road
4 Access Approval Report (AAR) for $50,400 $50,400
East Palomar
5 Project Study Report (PSR) for East $78,960 $78,960
Palomar Street
6 Project Study Report/Project Report $104,720 $104,720
(PSRJPR) for East Orange Avenue
7 Expenses $17,180 $17,180
Total Cost $503,120 $503,120
Although the PSR/PR for Telegraph Canyon Road was not required by Caltrans for Phase 2, and the
contract amount for that Phase was correspondingly reduced to reflect work required for an
Encroachment Permit, staff believes that the Phase 3 fee amount should be increased by the amount
Phase 2 was reduced for the following reasons:
I, The addition of extra meetings due to schedule changes caused by a variety of items such as
non-concurrent processing of the three projects, and unforeseen issues with Caltrans not anticipated
in the original scope of work.
&-;2
Page 3, Item
Meeting Date 1/21/97
2. Preparation of estimates, exhibits, and alternatives to support a design exception fact sheet
for Telegraph Canyon Road, addressing items that did not meet Caltrans Standards. This work was
originally indicated in the contract as to be paid for as extra work.
3. Additional design work for the Plans, Specifications and Estimates (PS&E) for the Telegraph
Canyon Road project is required.
4. Additional effort, studies and alternatives are necessary to comply with Caltrans procedures
beyond that originally anticipated.
Staff has been closely involved with the process and agrees, to our frustration, that the scope of
work at Telegraph Canyon Road has expanded due to Caltrans' procedures and therefore, no
reduction in contract amount should be considered.
In December 1996, Caltrans indicated that the geometric design concepts could be submitted once
final revisions to traffic analysis calculations have been submitted. Rick Engineering anticipates that
preliminary geometric designs will be submitted to Caltrans for Telegraph Canyon Road and Orange
A venue by the time this item is considered by Council. Work on the Palomar Street interchange will
follow preliminary approvals of the geometries for the other two interchanges.
TIME EXTENTION
The First Amendment includes a new date of completion of February 23,1998 unless a letter is
received from the City Engineer extending the date of completion beyond that date. The completion
date will be no later than of August 23,1998 without further Council approval. This provision has
been added so that further delays and a corresponding need for additional time for completion of this
contract as a result of Caltrans' processing can be addressed by the City Engineer without returning
to Council.
FISCAL IMPACT: $550,000 has been appropriated for this project as STM 327 in account number
621-6210. Of that amount, $503,120 was allotted for Rick Engineering and the remainder to cover
staff time. There is no proposed change in the contract amount although the fees for Phases 2 and
3 were adjusted. All costs associated with this project are from the Transportation Development
Impact fee (TDIF) program.
File 730-1O-STM327
M:IHOMEIENGINEERIAGENDAIRICKAlI3.W AU
?-;J
RESOLUTION NO. /?5~
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING FIRST AMENDMENT TO THE
AGREEMENT BETWEEN THE CITY OF CHULA VISTA AND
RICK ENGINEERING COMPANY FOR PRELIMINARY
ENGINEERING DESIGN SERVICES FOR THREE
INTERCHANGES WITH INTERSTATE 805 AT TELEGRAPH
CANYON ROAD, ORANGE AVENUE AND PALOMAR STREET
AND AUTHORIZING THE MAYOR TO EXECUTE SAID
AGREEMENT
WHEREAS, in January of 1996, Council approved an
agreement with Rick Engineering to prepare Preliminary Studies for
Interchanges at I-805 and Telegraph Canyon Road, Orange Avenue and
Palomar Street because such studies are required by Caltrans prior
to construction of major projects within Caltrans Right of Way; and
WHEREAS, Rick Engineering, along with Smith & Kempton and
ci ty staff, has been working towards Obtaining the necessary
Caltrans approvals during the last year; and
WHEREAS, significant progress has been made towards
obtaining Caltrans' approval, but the process has taken longer than
anticipated as a result of Caltrans additional requirements and
processing; and
WHEREAS, an extension of time and reallocation of
compensation is being requested to allow the work to continue; and
WHEREAS, the extension requested is commensurate to the
time extension approved by Council for the project managers of this
project, Smith & Kempton.
NOW, THEREFORE, BE IT RESOLVED the City Council of the
City of Chula vista does hereby approve the First Amendment to the
agreement between the City of Chula vista and Rick Engineering
Company for preliminary engineering design services for three
interchanges with Interstate 805 at Telegraph Canyon Road, Orange
Avenue and Palomar Street, a copy of which is on file in the office
of the City Clerk as Document No.
BE IT FURTHER RESOLVED that the Mayor is hereby
authorized and directed to execute said Amendment for and on behalf
of the City of Chula vista.
Presented by
Approved as to form by
John P. Lippitt, Director of
Public Works
c:\rs\rick.1st
Kaheny,
? --L/
FIRST AMENDMENT TO AGREEMENT BETWEEN
CITY OF CHULA VISTA AND RICK ENGINEERING COMPANY
FOR PRELIMINARY ENGINEERlNG DESIGN SERVICES
FOR THREE INTERCHANGES WITH 1-805
AT TELEGRAPH CANYON ROAD, ORANGE AVENUE AND PALOMAR STREET
THIS FIRST AMENDMENT TO THE AGREEMENT FOR PRELIMINARY
DESIGN SERVICES APPROVED BY RESOLUTION 18193 (AMENDMENT) is entered
into as of January 21,1997, by and between the City ofChula (CITY) a municipal chartered
corporation of the State of California, and Rick Engineering Company (CONSULTANT),
whose place of business and telephone numbers are set forth on Exhibit A, Paragraph 6.
RlCITALS:
WHEREAS, the City of Chula Vista has approved an agreement with Rick Engineering
Company dated January 23,1996 and approved by Resolution 18193 (Agreement); and
WHEREAS, that agreement requires the CONSULTANT to complete the work under the
contract by January 23,1997; and
WHEREAS, CONSULTANT has been delayed by the process required by CalTrans; and
WHEREAS, CONSULTANT has had to do additional work not anticipated in the,
Agreement; and
WHEREAS, CONSULTANT will not be required to prepare Project Study ReportlProject
Report (pSRlPR) for the Telegraph Canyon Road interchange; and
WHEREAS, CITY requires the completion of the contract in order to complete needed
improvements to the interchanges at Telegraph Canyon Road ,Orange Avenue and Palomar
Street to provide necessary infrastructure to meet future threshold standards; and
WHEREAS, both CITY and CONSULTANT desire to amend the Agreement approved by
Resolution 18193 to delete the PSRlPR for Telegraph Canyon Road and revise the scope of
work to include additional items required by CalTrans.
NOW, THEREFORE, Exhibit A of the Agreement is hereby amended to read as follows:
A. Amend 7, General Duties: to read as follows:
?~5
Exhibit A
Page I
Rick Engineering
1/9/97
Consultant will take the lead role in preparation of and coordinate approval/review
of: an Encroachment Permit for work to be accomplished at Telegraph Canyon Road
, Project Study Reports for East Orange A venue/ 1805 interchange, a Project Study
Report for Orange A venue, and an Access Approval Report for the interchange with
1-805 at Palomar Street.
B. Amend 8A, Detailed Scope of Work as follows:
Telegraph Canyon Road
Phase 2 (Obtain An Encroachment Permit)
Item B
1. Delete the sentence 'The plans shall be prepared to meet current
CaITrans requirements for PSR/PR purposes".
2. Replace B 1 with the following: Provide any necessary plans as
required by CaITrans to obtain an Encroachment Permit
3. Delete E entirely.
Orange Avenue Interchange
Under breakdown of work tasks for this interchange:
I. Revise "1" to read, Prepare PSR/PR and Environmental work with the
same scope of work as that for Telegraph Canyon Road- Phase 2 as indicated in the
original Agreement (without changes included in this amendment), with the
following exceptions:
C. Amend 8 C, Dates or Time Limits For Delivery of Deliver abIes as follows:
1. To read as follows: Deliverable No.2: Obtain an Encroachment Permit from
CalTrans for Telegraph Canyon Road.
D. Amend 8 D, Date for Completion of all Consultant services as follows:
1. February 23,1998 unless extended in writing by the City Engineer prior to
that date but in no case later than July 23,1998.
Rick Engineering
1/9/97
?~I
Exhibit A
Page 2
E. Amend liB Fixed Fee Arrangement as follows.
I. Revise the Table as follows:
Phase No. Phase Fee for Said Phase
2 Obtain an Encroachment Permit for Telegraph $74,080.00
Canyon Road
3 No Change $157,630.00
F. Except as modified herein, all other provisions of the Agreement approved by
Resolution 18193 on January 23,1996, shall remain in full force and effect.
End of Amendment
Signature Page Follows
Rick Engineering
1/1 0/97
c:;-?
Exhibit A
Page 3
Signature Page
for the First Amendment to
Agreement between City of Chula Vista and Rick Engineering Company
for Preliminary Engineering Design Services
For Three Interchanges With 1-805
At Telegraph Canyon Road, Orange Avenue And Palomar Street
IN WITNESS WHEREOF, CITY and CONSULTANT have executed this First
Amendment thereby indicating that they have read and understood same, and indicate
their full and complete consent to its terms:
Dated:
,1997
City of Chula Vista
By:
Shirley Horton, Mayor
Attest:
Beverly Authelet, City Clerk
Approved as to form:
ey
Rick Engineerin~com]J y
- r--->
By: ~.....' ~
Kai Ramer, Associate
M:\HOMEIENGINEERIADMINICONTRAC1\AGRMTRJK. W A U
Rick Engineering
1/9/97
i:,-y
Exhibit A
Page 4
COUNCIL AGENDA STATEMENT
SUBMITTED BY:
;'ii <<~
Resolution Amending the Fiscal Year 1996-1997 Capital Improvements
Budget by adding a project for the Golf Course Drainage Channel Project #
DR 132 and Appropriating Funds.
Director of PUbliC. Works ~.
City Manager(8 bCb Q'0'(
Item--L
Meeting Date 1/21/97
ITEM TITLE:
REVIEWED BY:
(4/Sths Vote: Yes -X.. No->
Staff has been working with the City of San Diego, County of San Diego, and the Sweetwater
Authority to develop a cooperative project to lower the water lines crossing the Sweetwater River
westerly of the Chula Vista Golf Course. There is tentative agreement between the Staffs of the four
Agencies to lower the water lines, and it is anticipated that an Agreement will be before Council in
the next month to share in the cost of the Project. This Resolution will establish the project in the
CIP to cover the City's share of costs and provide initial funding.
RECOMMENDATION: It is recommended that Council approve the Resolution creating the
project and Appropriating $20,000 from the Golf Course Revenue Fund.
BOARDS/COMMISSIONS RECOMMENDATION: Not applicable.
DISCUSSION:
The Chula Vista golf course has experienced serious flooding over significant periods of time at the
west end of the course which disturbs regular play on the course. The problem is caused by
inadequate drainage downstream of the Willow St. Bridge in County Parks property. Two water
lines cross the drainage channel at an elevation that is too high. The pipes have acted as a dam
causing siltation upstream into the Golf Course which, en effect, causes a lot of water to stand on
the Golf Course. This situation also causes serious flooding and siltation problems with the
intersection of Willow St and Bonita Rd. Storm water drains by pipelines exiting onto the Golf
Course property. When The Golf Course is flooded the pipes can't carry water very well and they
plug up with silt.
Staff has been working with the developers of the future Bonita Hotel. A status report was sent to
Council on December 4, 1996. One issue with siting the hotel at this location was the problem with
flooding of the Course at the western end. This problem will not allow a first class Golf Course that
would be necessary in order to make the Hotel successful. Staff has been told that the drainage
problem needs to be rectified.
7-/
Page 2, Item
Meeting Date
The City Manager has authorized a Contract with Boyle Engineering to Update the 1980 Golf
Course Drainage Study which makes recommendations for the correction of the flooding problems.
In addition to lowering the water lines, the study will make recommendations for channel
improvements and/or dredging. The cost to just lower the water lines is estimated at $500,000.
Staffs from the affected agencies have met and agreed to develop a project to lower the water lines
and share in the cost. Sweetwater Authority will construct the project and the Agencies will share
in the cost as follows:
AGENCY
COST
City of Chula Vista
County of San Diego
City of San Diego Water Utilities
Sweetwater Authority
$166,666
$166,666
$ 83,333
$ 83,333
The benefit to the County and City of this project is for adequate drainage for our properties and
Streets. The Water Agencies don't really gain anything by doing this now, but are willing to
participate in the cost. In effect the water Agencies are paying 1/3 of the cost of their line while the
City and County are paying 1/3 of the cost of both lines.
The Participation Agreement between the Agencies is not ready for Council Approval at this time.
However, Sweetwater Authority has informed us that they have an opportunity to acquire the pipe
necessary for the work at a reduced cost and have asked us for advanced approval to initiate the
purchase order. The order will take about 6 weeks for delivery of pipe. The goal is to lower the
pipelines this spring, while the water demand is low. One manufacturor has over 500 feet of new
pipe in stock as a result of a cancelled order. The manufacturor has agreed to sell that pipe for .a
greatly reduced price of $73 per foot. A new order for pipe would cost around $200 per foot
(Sweetwater estimates between $160 to $275 per foot.). Taking advantage of this opportunity
represents a cost savings of approximately $127 per foot or $50,800 savings to the project and
$17,000 savings to Chula Vista. This pipe can be delivered in about 6 weeks whereas it would be
a 12 week delivery for newly manufactured pipe.
An Agreement has not been finalized between the 4 Agencies to complete and fund the project. It
is expected that an Agreement will be before the Council in February. Staff is now only requesting
adequate funding to pay our share of the pipe purchase and some staff time. When the formal
agreement is before Council staff will make a recommendation to appropriate the remainder of the
funds. In the meantime, staff will also attempt to gain a reimbursement agreement between the
benefiting parties, ie City, Golf Course and the Bonita Hotel to pay for this project.
//2
Page 3, Item
Meeting Date
FISCAL IMPACT:
The City is committing to an expenditure of$16,269.33 to complete the lowering of the water lines
and this resolution appropriates an additional $3,730.67 to cover staff costs etc to bring the total
appropriation at this time to $20,000. Staff will be returning with future appropriation requests to
lower the pipelines and dredge the channel when the Agreement between the Agencies is ready.
Attachment A -Letter from Sweetwater Authority
M;\HOMEIENGINEERIAGENDAIGOLFDRN.JPL
7/}
RESOLUTION NO. / ?lf5t
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA AMENDING THE FISCAL YEAR 1996-97
CAPITAL IMPROVEMENTS BUDGET BY ADDING A
PROJECT FOR THE GOLF COURSE DRAINAGE CHANNEL
PROJECT #DR132 AND APPROPRIATING FUNDS
WHEREAS, staff has been working with the City of San
Diego, county of San Diego, and the Sweetwater Authority to develop
a cooperative project to lower the water lines crossing the
Sweetwater River westerly of the Chula Vista Golf course; and
WHEREAS, there is tentative agreement between the staffs
of the four agencies to lower the water lines and it is anticipated
than an Agreement will be before Council in the next month to share
in the cost of the project; and
WHEREAS, it is now necessary to establish the project in
the CIP to cover the City'S share of costs.
NOW, THEREFORE, BE IT RESOLVED the City Council of the
City of Chula vista does hereby amend the Fiscal Year 1996-97
Capital Improvements Budget by adding a project for the Golf Course
Drainage Channel Project #DR132.
BE IT FURTHER RESOLVED that the amount of $20,000 is
hereby appropriated to complete the lowering of the water lines
from Golf Course Fund 215 to CIP DR132 Golf Course Drainage
Channel.
Presented by
Approved as to form by
John P. Lippitt, Director of
Public Works
city At
C:\rs\golf.cip
7~i
COUNCIL AGENDA STATEMENT
Item:
Meeting Date:01/21/97
II
SUBMITTED BY:
Report: Approving Enhancement of East "H" Street Landscape
Director of Parks, Recreat~(\a~ Open Space"tv1 v'
City Manage~ , ~ ) (4/5ths Vote: Yes _ No .xJ
ITEM TITLE:
REVIEWED BY:
This report is being re-scheduled from January 21, 1997 to January 28, 1997 due to staff's continuing
work with the consultants to ascertain alternatives for the project.
STAFF RECOMMENDATION: That Council re-agendize the East "H" Street Landscaping report to
January 28, 1997.
[NErWORK - me - Al13 - 1-28estH.A13 -January 10, 1997]
1
8"'/
Item
9
COUNCIL AGENDA STATEMENT
Meeting Date 1121197
ITEM TITLE:
PUBLIC HEARING: Consideration of the following
applications filed by Rancho Del Rey Investors, L.P. for 28.8
acres located on the south side of East "J" Street between Paseo
Ranchero and Vaquero Court within the Rancho Del Rey SPA
III Planned Community:
a. PCM-97-01: Amendments to Rancho Del Rey SPA III
Sectional Planning Area (SPA) plan and associated
documents to allow a 58 dwelling unit density transfer
from Parcel R-7c to Parcel R-6 and change the density
range and permitted number of dwelling units of both
parcels accordingly.
b. PCS-97-01: Tentative Subdivision Map known as
Rancho Del Rey SPA III Chula Vista Tract 97-01 for
25.8 acres located on the south side of East "J" Street
between Paseo Ranchero and Vaquero Ct. within the
Rancho Del Rey SPA III Planned Community.
DRC-97-01: Appeal of the Design Review Committee's
decision to deny the site plan and architecture of a 256
dwelling unit condominium complex at the Tentative
Subdivision Map site.
SUBMITTED BY: Director of Plannin~ / #~"v~
tIP., !/o ffec
~ .-7
Rancho del Rey Investors has requested that this public hearing be continued to February 4,
1997, in order to consider various applications for Parcel R6 in Rancho del Rey SPA III.
Revised plans have been submitted that will require additional time for staff review and
analysis.
c.
REVIEWED BY:
Yes_No ....KJ
Attachment:
Letter from McMillin Companies dated January 16, 1997, requesting continuance.
9~/
\'
2727 Hoover Avenue
National City, CA 91950
16191477-4117
.\\ Mcvlillin ComIXmies
January 16,1997
The Honorable Shirley Horton
Mayor of Chula Vista and Chula Vista City Council
City of Chula Vista
Office of the Mayor
276 Fourth Avenue
Chula Vista, CA 91910
Re: Rancho del Rey, SPA III - Parcel R6
Dear Mayor Horton and Councilmembers:
Please accept this letter as a request by Rancho del Rey Investors, to continue the public
hearing to consider various applications for Parcel R6 in Rancho del Rey SPA III from
January 21, 1997 to February 4, 1997.
We have submitted, for your staff's review, revised plans that will require additional time
to review and analyze.
Thank you for your consideration.
Very truly yours,
McMILLIN PROJECT SERVICES, INC.
CTF:hmo
cc: Ken Lee, Assistant Planning Director
h:\ww\data \rdr\heidi\letters\craig\shorton
9-7
SUBMITTED BY:
Item / tJ
Meeting Date 1/21/97
Resolution /597 Approving a contract for
$69,000 with Marty Chase for updating the Public
Facilities Development Impact Fee (PFDIF) program
and the related Fire Facilities Master plan (PS-
147) and appropriating additional funds therefor.
, (L../
Deputy City Manager KremplG;
Principal Management Assistant youn9J7'J/
City Manager~ (4/Sths Vote: Yes-K- No___
COUNCIL AGENDA STATEMENT
ITEM TITLE:
REVIEWED BY:
(This item was continued from the meeting of January 14, 1997, to
respond to certain issues raised by Council. These issues are
addressed specifically under the discussion on pages 3-7. The
background and scope of services text is unchanged.) The Public
Facilities Development Impact Fee program provides for the funding
required to construct needed public facilities and prevent existing
residents from subsidizing the City's capital costs to serve new
development. In order to properly reflect changes in the City's
facility needs and their respective costs since the last update, it
is proposed that the City enter into a contract to update both the
Public Facilities DIF and the related Fire Facilities Master Plan.
The timing of this update is intended to incorporate the Otay Ranch
annexation area into the DIF prior to issuance of any building
permits.
RECOMMENDATION: That Council approve the resolution to award
the contract and appropriate additional funds therefor.
BOARD/COMMISSION RECOMMENDATION: N/A
BACKGROUND
The Public Facilities Development Impact Fee program (PFDIF or DIF)
enables the City to implement the intent of the Growth Management
Program and,ensure that existing residents do not bear the costs of
new development. Following the requirements of Assembly Bill 1600
of 1987 (Government Code 66000), this program was adopted by
Ordinance 2320 in 1989.
One of many separate DIF programs (for such items as roads,
drainage and SR-12S), the PFDIF is intended to collect the costs of
new or expanded City facilities as new projects are built. The
components of this program include:
* Civic Center Expansion
* Police Department Expansion and Improvements
* Corporation Yard Relocation
* Libraries
* Fire Suppression System
* Geographic Information System (GIS)
* Mainframe Computer
* Telephone System Upgrade
* Records Management System
/p--I
Item
Meeting Date
, Page 2
1/14/97
It is the program's intent that the cost of these facilities be
shared among the various beneficiaries of the facilities. In cases
where the existing population creates part of the need for a
facility, the cost associated with this "City Share" will be borne
by the City of Chula Vista on behalf of existing residents. The
City share represents a deficiency to be made up by the City and/or
the provision by the City of a new facility that benefits both
existing and future residents (e.g. to make up for space
deficiencies at the corporation yard or to build a fire training
tower which serves the whole City). On the other hand, where
future development creates an additional facility need for the new
residents, the cost associated with this new need is apportioned to
the future development in the form of a fee, and represents the DIF
share (e.g. Fire Station #6, serving the EastLake/Rancho La Cuesta
area) .
The formula for determining each charge is complex.
evaluation of:
It entails
1) Long term facility needs, typically via master planning
2) Costs for those new or expanded facilities
3) Adequacy of existing facilities to meet buildout needs
(or applicable standards/ratios)
4) Computation of City Deficiency shares which would not be
borne by development
5) Projections of new units or projects to be developed
through the term of the DIF (through 2010)
6) Assignment of a per unit or "Equivalent Dwelling unit"
(EDU) fee to pay for the appropriate share of new
facilities.
As development phasing and density change and construction costs
for new facilities change, the City updates the DIF to reflect both
the new costs and the appropriate share to be borne by those units
left to be built.
Recent communications from the Building Industry Association point
out how important it is that these calculations be precise and
appropriately justified. In 1993 when the PFDIF was last updated,
staff and a consultant worked closely with local developers and
building industry groups to incorporate all identified concerns and
present a consensus report. That same cooperation and detailed
review would also be part of the development of any update to the
DIF.
Finally, regarding the Fire Facilities Master Plan, this is a study
that evaluates the precise locations for new fire stations or
relocation sites for existing stations to optimize response times
and fulfill the GMOC guidelines. This entails collection of
existing response time data, measurement of alternate routings on
existing streets, estimation of response times and routings on
planned streets, computer modeling of the data to provide an
Jj9~2
Item
Meeting Date
, Page 3
1/14/97
efficient fire station network and determination of the appropriate
size (number of trucks/bays) and cost for each facility.
DISCUSSION
Staff Availabilitv
The last major updates to the Public Facilities DIF and Fire
Facilities Master Plan were accomplished by the Policy Analysis and
Program Evaluation Unit (PAPE) of the Management and Information
Services Department. That division has since been eliminated due
to budget cuts. Although some of the staff who worked on those
projects are still with the City, current assignments do not allow
enough time for the in-depth, several month process of updating the
DIF. To the extent possible, they will be lending their expertise
and oversight to this project.
Those staff, their current assignments and comments regarding their
workloads are detailed below:
Staff Current Assignments Comments
Cheryl Assistant Finance Director: Assisted in initial PFDIF
Fruchter staff and audit supervision; and Fire Master Plan while
revenue estimation, in PAPE. Took on
collection and generation; additional duties until
in-house sewer billing. Revenue Manager position is
filled.
Shauna Principal Management Assisted in prior PFDIF
Stokes Assistant, Public Works update. In addition to
Operations and Engineering: Engineering duties, took on
Budget, project accounting/ additional Operations
billing, Operations work responsibilities when the
management, support staff Public Works Coordinator
supervision, FEMA position was frozen (upon
reimbursements, labor the previous incumbent
negotiations, agenda moving to Police. )
reports.
Gerald Principal Management Assisted in prior PFDIF
Young Assistant, Administration: update. Took on additional
CIP, budget, legislation, duties with previous 2 PMAs
labor negotiations, SDG&E and Deputy CM leaving. One
franchise, cable issues/ position backfilled with
wireless site marketing. hourly assistance.
Generally, the ability to take on special projects such as this has
been impacted by a drop in key staff which included elimination of
or vacancies in the following positions:
)IJ/3
Item
Meeting Date
, Page 4
1/14/97
Admin./Analytical Staff 1992-93 1996-97
Deputy City Manager 2 1
Asst. Directors: Mgt. Svs. I Library, 3 0
Community Development (vacant)
Revenue Manager (vacant) 1 0
Public Works Coordinator (frozen) 1 0
Principal Management Assistant 7 5
Disaster Preparedness Coord. (duties 1 . 5
shared by PMA and .5 training staff)
Senior Management Assistant 1 0
Administrative Analyst (Admin and 3 2
Comm Dev positions eliminated, one
filled on hourly basis)
TOTAL 19.00 8.50
RFP for Consultant
On November 22, staff issued a request for proposals for an update
to the Public Facilities DIF, incorporating among other things,
updated costs for required facilities and consideration of the
City-annexed parcels of Otay Ranch. This RFP also requested
proposals for an update to the Fire Facilities Master Plan, to be
included in a final contract at the City's option.
In addition to the general notice on this solicitation, staff also
sent RFP packages to three consultants which have had previous
experience with similar projects. Willdan Associates had worked on
the previous update to the Public Facilities DIF. Marty Chase, as
the former Assistant Director of Management and Information
Services, had worked on both the 1993 PFDIF update and the 1989
Fire Facilities Master Plan. Since that time, he has also
consulted with the City on the Otay Ranch property tax sharing
agreement. Ralph Anderson and Associates had developed the FIND
model (Fiscal Impact of New Development) and worked on the Public
Facilities Financing Plan for Otay Ranch.
Willdan Associates and Ralph Anderson each declined
the RFP. The sole response submitted was from Marty
bid of $46,000 for the PFDIF update and $23,000
Facilities Master Plan update.
to respond to
Chase, with a
for the Fire
jjJ.-(
Item
Meeting Date
, Page 5
1/14/97
Cost Comparisons: Other Consultants or In-House Staff
At the meeting of 1/14/97, Council questioned the hourly rate which
this contract represented. Assuming a six month proj ect, the
$69,000 compensation equates to $66.35 per hour. This rate is
inclusive of all clerical work, overhead and other expenses.
Other sample consultants and their rates are shown below:
Firml Contract Rates Comments
Willdan - - 1992/93 Consultants: Avg. 1992 contract,
DIF update $109/hr. not including
expenses
Ralph Andersen - - Consultants: $75-$125/hr 1991 contract,
FIND Model for new not including
development direct expenses
Cotton/Beland - - Consultants: $80-$120/hr 1995 contract,
Otay Ranch Planning/Technical: $30- not including
Consulting $80/hr. expenses
Clerical: $30-$40/hr
Lettieri-McIntyre $55-$85/hr, not to 1993 contract!
- - Otay Ranch exceed $15,000/mo. not including
planning/managemt. $300/month
expenses
Brown, Vence - - Consultants: $80-140/hr 1991 contract,
Solid Waste Planning/Technical: $60- not including
negotiations $70/hr expenses
Clerical: $45/hr
Marilyn ponseggi - Consultant: $85-105/hr 1996 contract,
- Salt Creek Planning/Technical: $42- incl. technical
Mitigation $65/hr sub-consultant,
monitoring Clerical: $35-$45/hr not including
expenses
Expenses typically added to such
printing, binding, travel/lodging,
time, telephone calls/faxes, and
overhead.
contractual rates include:
mileage, delivery, computer
markups on such items for
For additional comparison purposes, Council questioned 1) whether
there are any city staff paid at the same hourly rate this contract
would represent or 2) whether the contract contains any fixed costs
aside from a projected hourly wage.
On the first question, there are four city employees who earn more
per hour in direct salary and benefits than this lump sum contract
would pay: the City Manager, City Attorney, Assistant City Manager
/v/~
Item
Meeting Date
, Page 6
1/14/97
and Police Chief. However, when the City is charging for a user
fee service (such as development permit processing), an overhead or
full cost recovery charge is typically added to such direct salary
costs to reimburse for support staff, payroll, workers
compensation, building/ equipment depreciation, etc. with these
overhead costs added to salaries and benefits, many additional
employees would exceed this consultant's projected hourly rate. As
the above sample data indicates, consultants typically charge more
than the direct wage of their public sector counterparts to reflect
their equivalent overhead, clerical, medical, tax, insurance, and
other expenses.
In answer to the second question, it should be emphasized that this
amount is inclusive of all direct expenses. Thus, while there is
an expectation of certain word processing/clerical, spreadsheet
preparation, printing, copying and telephone costs and also
typically a certain amount of mileage associated with verifying
potential fire response routes/times, there would be no additional
compensation for these expenses.
Alternatives
Were in-house staff to take on this project, even with
reprioritization of other projects, it is unlikely it could be
completed on the same timeline proposed in order to have updated
fees in place for the processing of the otay Ranch. Nevertheless,
staff estimates that if it is Council'S desire to proceed with in-
house staff only, this could be done in approximately 12-18 months
with an equivalent of 6-9 months of full-time staff work (e.g.
approximately 20-25% time commitments from two or more key staff
members) . Additional time is projected based on the need to
coordinate work between various employees and get up to speed on
less familiar portions of the projects (e.g. fire master plan, otay
Ranch dwelling unit and facility projections). The base cost for
such time commitment is estimated at a Principal Management
Assistant's salary and benefits for approximately 1,040-1,560 hours
or $28.14 x 1.6 (benefits, overhead) x 1,040-1,560 hrs. = $46,820
to $70,240 (not inCluding additional costs for clerical support).
At this point, it is not known what impact the addition of otay
Ranch facility needs and dwelling units and the recalculation of
facility costs will have on the public facility DIF fees. In the
absence of an updated program, however, it is not clear whether the
current PFDIF would adequately represent the otay Ranch project's
fair share of its public facility obligation. In this regard,
there is a value to accomplishing this project in a short time
frame. The alternative should staff be directed to perform the
work in-house over this longer time period would be to assume the
risk of an incorrect fee and charge otay Ranch permits at the
existing DIF amounts.
J?J/~
Item
Meeting Date
, Page 7
1/14/97
While earlier prioritization of staff workload may have facilitated
doing this project in-house, several factors have impacted
workload, including: position freezes/elimination/consolidation,
veterans home, supplemental subventions, labor negotiations,
changes to the budget process, pursuit of new revenue proposals,
major personnel issues, in-house sewer billing, cable rate filings,
Computer Aided Dispatch/BOO MHz radio system, legislative RFP,
library authority sales tax proposals, cardroom issues, utility
deregulation, and Sharp hospital and SDG&E negotiations.
Two other ideas were discussed as optional approaches. The first
idea would be to do a blend with the consultant and staff somehow
sharing tasks. The second idea would be for staff to do the Public
Facilities DIF update portion and the consultant to do the Fire
Facilities Master Plan update only. Neither of these ideas are
recommended by staff or the consultant. The shared approach could
likely be less efficient and involve more time on the part of all
concerned for coordination and work integration. The second
approach, while more practical, would still face the same staff
time availability issues. Also, from the City's and the
consultant's perspective, the two are obviously interrelated and
the RFP response from the consultant was a package submittal and is
intended as such.
Scope of Services
The proposal for the PFDIF included several options for how
comprehensive each component update would be. Based on funding
considerations and priority updates being the corporation yard,
civic center and fire facilities components, staff negotiated a
contract, presented tonight, that includes PFDIF update at $46,000
and a Fire Facilities Master Plan update at $23,000.
The recommended approach is to use existing master plan documents
as a foundation. The consultant would then work with staff to
compile data and then develop formulas and projections to update
the data and assumptions contained in the master plans. Particular
emphasis would be placed on the corporation yard (making prior cost
projections more site-specific), civic center (considering long-
term parking and office annex needs) and fire facilities
components. The fire and police components bear close scrutiny due
to their relationship to GMOC response time thresholds.
There are not sufficient funds at this time to perform a
comprehensive update of each of the master plans. These will be
done incrementally, with Fire Facilities planning updated now to
coincide with final planning of the various Otay Ranch villages.
The Library master plan is budgeted for update in 1997-9B.
The proposed contract is structured for work to be completed by 175
calendar days after the agreement is executed, or by approximately
/tfl -- ?
Item
Meeting Date
, Page 8
1/14/97
July 15. This timeline is anticipated to accommodate the proper
assessment of the amended PFDIF to pending Otay Ranch building
permits.
FISCAL IMPACT:
The City's Capital Improvement Program includes an appropriation of
$50,000 for the update of the Fire Facilities Master Plan (PS-147).
Of this funding, $23,000 would be required for the services to be
provided under this contract.
The remainder of the contract, to update the Public Facilities DIF,
does not currently have a related appropriation. It is recommended
that the $46,000 for this portion of the project be appropriated
from two sources: a $20,000 deposit toward that update from Otay
Vista Associates (per their tentative map conditions) and other
existing DIF balances in fund 850 (Public Facilities DIF). This
cost would be supported by the Administrative component of the fees
collected.
#~y
/r551
RESOLUTION NO.
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING A CONTRACT FOR $69,000
WITH MARTY CHASE FoR UPDATING THE PUBLIC
FACILITIES DEVELOPMENT IMPACT FEE (PFDIF)
PROGRAM AND THE RELATED FIRE FACILITIES MASTER
PLAN (PS-l47) AND APPRoPRIATING ADDITIoNAL
FUNDS THEREFOR
WHEREAS, the Public Facilities Development Impact Fee
program provides for the funding required to construct needed
public facilities and prevent existing residents from subsidizing
the city's capital costs to serve new development; and
WHEREAS, in order to properly reflect changes in the
city's facility needs and their respective costs since the last
update, it is proposed that the City enter into a contract to
update both the Public Facilities DIF and the related Fire
Facilities Master Plan; and
WHEREAS, the timing of this update
incorporate the otay Ranch annexation area into
issuance of any building permits.
is intended to
the DIF prior to
NOW, THEREFORE, BE IT RESOLVED the City Council of the
City of Chula vista does hereby approve a contract with Marty Chase
for updating the Public Facilities Development Impact Fee (PFDIF)
program and the related Fire Facilities Master Plan (PS-l47), a
copy of which is on file in the office of the City Clerk as
Document No.
BE IT FURTHER RESoLVED that the Mayor of the city of
Chula vista is hereby authorized and directed to execute said
Agreement for and on behalf of the City of Chula vista.
BE IT FURTHER RESOLVED that $46,000 is hereby
appropriated from two sources: a $20,000 deposit from otay vista
Associates (per their tentative map conditions) and other existing
DIF balance in Fund 850 (Public Facilities DIF). The balance of
the contract amount has already been appropriated in the city's
Capital Improvement project as a part of PS-l47, the Fire
Facilities Master Plan.
Presented by
Approved as to form by
George Krempl, Deputy City
City Manager
~. Jl7t~ . ~ cfc-L
Jo . Kaheny,:C--:;;;;y Att ney
,.
,
/
10- 9
Parties and Recital page(s)
Agreement between
City of Chula Vista
and
Marty Chase
for updating the City of Chula Vista Public Facilities
Development Impact Fee Program and Fire Station Master Plan
This agreement ("Agreement"), dated January 14, 1997 for the
purposes of reference only, and effective as of the date last
executed unless another date is otherwise specified in Exhibit A,
Paragraph 1 is between the City-related entity as is indicated on
Exhibit A, paragraph 2, as such ("city"), whose business form is
set forth on Exhibit A, paragraph 3, and the entity indicated on
the attached Exhibit A, paragraph 4, as Consultant, whose business
form is set forth on Exhibit A, paragraph 5, and whose place of
business and telephone numbers are set forth on Exhibit A,
paragraph 6 ("Consultant"), and is made with reference to the
following facts:
Recitals
Whereas, the City of Chula Vista has a development impact
fee program pursuant to Government Code 66000 et seq. and
Ordinances 2320, 2432 and 2554; and,
Whereas, said program provides for the funding of various
public facilities necessitated by new development occurring in
the City and General Plan area; and,
Whereas, said program must be updated regularly to reflect
current costs and facility needs; and,
Whereas, Consultant has replied to a City request for
proposals to update that program and related documents and been
recommended by staff to perform said work; and,
Whereas, Consultant warrants and represents that they are
experienced and staffed in a manner such that they are and can
prepare and deliver the services required of Consultant to City
within the time frames herein provided all in accordance with the
terms and conditions of this Agreement;
(End of Recitals. Next Page starts Obligatory Provisions.)
2pty9.wp
November 2,
Standard Form Two Party Agreement (Fourth Revision)
1993 Page 1
/1)-//1)
Obligatory provisions Pages
NOW, THEREFORE, BE IT RESOLVED that the City and Consultant
do hereby mutually agree as follows:
1. Consultant's Duties
A. General Duties
Consultant shall perform all of the services described on
the attached Exhibit A, Paragraph 7, entitled "General Duties";
and,
B. Scope of Work and Schedule
In the process of performing and delivering said "General
Duties", Consultant shall also perform all of the services
described in Exhibit A, Paragraph 8, entitled" Scope of Work and
Schedule", not inconsistent with the General Duties, according
to, and within the time frames set forth in Exhibit A, Paragraph
8, and deliver to City such Deliverables as are identified in
Exhibit A, Paragraph 8, within the time frames set forth therein,
time being of the essence of this agreement. The General Duties
and the work and deliverables required in the Scope of work and
Sc;hedule shall be herein referred to as the "Defined Services".
Failure to complete the Defined Services by the times indicated
does not, except at the option of the City, operate to terminate
this Agreement.
C. Reductions in Scope of Work
City may independently, or upon request from Consultant,
from time to time reduce the Defined Services to be performed by
the Consultant under this Agreement. Upon doing so, City and
Consultant agree to meet in good faith and confer for the purpose
of negotiating a corresponding reduction in the compensation
associated with said reduction.
D. Additional Services
In addition to performing the Defined Services herein set
forth, City may require Consultant to perform additional
consulting services related to the Defined- Services ("Additional
Services"), and upon doing so in writing, if they are within the
scope of services offered by Consultant, Consultant shall perform
same on a time and materials basis at the rates set forth in the
"Rate Schedule" in Exhibit A, Paragraph 10 (C), unless a separate
fixed fee is otherwise agreed upon. All compensation for
Additional Services shall be paid monthly as billed.
2pty9.wp
November 2,
Standard Form Two Party Agreement (Fourth Revision)
1993 Page 2
)~,j/
E. Standard of Care
Consultantr in performing any Services under this agreement,
whether Defined Services or Additional Services, shall perform in
a manner consistent with that level of care and skill ordinarily
exercised by members of the profession currently practicing under
similar conditions and in similar locations.
I. Business License
Consultant agrees to obtain a business license from the City
and to otherwise comply with Title 5 of the Chula Vista Municipal
Code.
2. Duties of the City
A. Consultation and Cooperation
City shall regularly consult the Consultant for the purpose
of reviewing the progress of the Defined Services and Schedule
therein contained, and to provide direction and guidance to
achieve the objectives of this agreement. The City shall permit
access to its office facilities, files and records by Consultant
throughout the term of the agreement. In addition thereto, City
ag~ees to provide the information, data, items and materials set
forth on Exhibit A, Paragraph 9, and with the further
understanding that delay in the provision of these materials
beyond 30 days after authorization to proceed, shall constitute a
basis for the justifiable delay in the Consultant's performance
of this agreement. The parties hereto acknowledge that City will
provide certain raw data as well as policy directives to
Consultant; City acknowledges that Consultant is entitled to rely
on such information which will in part be a basis for
Consultant's work under this agreement.
B. Compensation
Upon receipt of a properly prepared billing from Consultant
submitted to the City periodically as indicated in Exhibit A,
Paragraph 17, but in no event more frequently than monthly, on
the day of the period indicated in Exhibit A, Paragraph 17, City
shall compensate Consultant for all services rendered by Consult-
ant according to the terms and conditions set forth in Exhibit A,
Paragraph 11, adjacent to the governing compensation relationship
indicated by a "checkmark" next to the appropriate arrangement,
subject to the requirements for retention set forth in paragraph
18 of Exhibit A, and shall compensate Consultant for out of
pocket expenses as provided in Exhibit A, Paragraph 11.
2pty9 . wp
November 2,
Standard Form Two Party Agreement (Fourth Revision)
1993 Page 3
JjJ~/;2
All billings submitted by Consultant shall contain
sufficient information as to the propriety of the billing to
permit the City to evaluate that the amount due and payable
thereunder is proper, and shall specifically contain the City's
account number indicated on Exhibit A, Paragraph 17 (C) to be
charged upon making such payment.
3. Administration of Contract
Each party designates the individuals ("Contract
Administrators") indicated on Exhibit A, Paragraph 12, as said
party's contract administrator who is authorized by said party to
represent them in the routine administration of this agreement.
4. Term.
This Agreement shall terminate when the Parties have
complied with all executory provisions hereof.
5. Liquidated Damages
The provisions of this section apply if a Liquidated Damages
Rate is provided in Exhibit A, Paragraph 13.
It is acknowledged by both parties that time is of the
essence in the completion of this Agreement. It is difficult to
estimate the amount of damages resulting from delay in per-
formance. The parties have used their judgment to arrive at a
reasonable amount to compensate for delay.
Failure to complete the Defined Services within the ~llotted
time period specified in this Agreement shall result in the
following penalty: For each consecutive calendar day in excess
of the time specified for the completion of the respective work
assignment or Deliverable, the consultant shall pay to the City,
or have withheld from monies due, the sum of Liquidated Damages
Rate provided in Exhibit A, Paragraph 13 ("Liquidated Damages
Rate") .
Time extensions for delays beyond the consultant's control,
other than delays caused by the City, shall be requested in
writing to the City's Contract Administrator, or designee, prior
to the expiration of the specified time. Extensions of time,
when granted, will be based upon the effect of delays to the work
and will not be granted for delays to minor portions of work
unless it can be shown that such delays did or will delay the
progress of the work.
2pty9.wp
November 2,
Standard Form Two Party Agreement (Fourth Revision)
1993 Page 4
/J--'/3
6. Financial Interests of Consultant
A. Consultant is Designated as an FPPC Filer.
If Consultant is designated on Exhibit A, Paragraph 14, as
an "FPPC filer", Consultant is deemed to be a "Consultant" for
the purposes of the Political Reform Act conflict of interest and
disclosure provisions, and shall report economic interests to the
City Clerk on the required Statement of Economic Interests in
such reporting categories as are specified in Paragraph 14 of
Exhibit A, or if none are specified, then as determined by the
City Attorney.
B. Decline to Participate.
Regardless of whether Consultant is designated as an FPPC
Filer, Consultant shall not make, or participate in making or in
any way attempt to use Consultant's position to influence a
governmental decision in which Consultant knows or has reason to
know Consultant has a financial interest other than the
compensation promised by this Agreement.
C. Search to Determine Economic Interests.
, Regardless of whether Consultant is designated as an FPPC
Filer, Consultant warrants and represents that Consultant has
diligently conducted a search and inventory of Consultant's
economic interests, as the term is used in the regulations
promulgated by the Fair Political Practices Commission, and has
determined that Consultant does not, to the best of Consultant's
knowledge, have an economic interest which would conflict with
Consultant's duties under this agreement.
D. Promise Not to Acquire Conflicting Interests.
Regardless of whether Consultant is designated as an FPPC
Filer, Consultant further warrants and represents that Consultant
will not acquire, obtain, or assume an economic interest during
the term of this Agreement which would constitute a conflict of
interest as prohibited by the Fair Political Practices Act.
E. Duty to Advise of Conflicting Interests.
Regardless of whether Consultant is designated as an FPPC
Filer, Consultant further warrants and represents that Consultant
will immediately advise the City Attorney of City if Consultant
learns of an economic interest of Consultant's which may result
in a conflict of interest for the purpose of the Fair political
Practices Act, and regulations promulgated thereunder.
2pty9.wp
November 2,
Standard Form Two Party Agreement
1993
(Fourth Revision)
Page 5
##
F. Specific warranties Against Economic Interests.
Consultant warrants and represents that neither Consultant,
nor Consultant's immediate family members, nor Consultant's
employees or agents ("Consultant Associates") presently have any
interest, directly or indirectly, whatsoever in any property
which may be the subject matter of the Defined Services, or in
any property within 2 radial miles from the exterior boundaries
of any property which may be the subject matter of the Defined
Services, ("Prohibited Interest"), other than as listed in
Exhibit A, Paragraph 14.
Consultant further warrants and represents that no promise
of future employment, remuneration, consideration, gratuity or
other reward or gain has been made to Consultant or Consultant
Associates in connection with Consultant's performance of this
Agreement. Consultant promises to advise City of any such
promise that may be made during the Term of this Agreement, or
for 12 months thereafter.
Consultant agrees that Consultant Associates shall not
acquire any such Prohibited Interest within the Term of this
Agreement, or for 12 months after the expiration of this
Agreement, except with the written permission of City.
Consultant may not conduct or solicit any business for any
party to this Agreement, or for any third party which may be in
conflict with Consultant's responsibilities under this Agreement,
except with the written permission of City.
7. Hold Harmless
Consultant shall defend, indemnify, protect and hold
harmless the City, its elected and appointed officers and
employees, from and against all claims for damages, liability,
cost and expense (including without limitation attorneys' fees)
arising out of the conduct of the Consultant, or any agent or
employee, subcontractors, or others in connection with the .
execution of the work covered by this Agreement, except only for
those claims arising from the sole negligence or sole willful
conduct of the City, its officers, or employees. Consultant's
indemnification shall include any and all costs, expenses,
attorneys' fees and liability incurred by the City, its officers,
agents, or employees in defending against such claims, whether
the same proceed to judgment or not. Further, Consultant at its
own expense shall, upon written request by the City, defend any
such suit or action brought against the City, its officers,
agents, or employees. Consultants' indemnification of City shall
not be limited by any prior or subsequent declaration by the
Consultant.
2pty9.wp
November 2,
Standard Form Two Party Agreement
1993
(Fourth Revision)
Page 6
)(;/6
8. Termination of Agreement for Cause
If, through any cause, Consultant shall fail to fulfill in a
timely and proper manner Consultant's obligations under this
Agreement, or if Consultant shall violate any of the covenants,
agreements or stipulations of this Agreement, City shall have the
right to terminate this Agreement by giving written notice to
Consultant of such termination and specifying the effective date
thereof at least five (5) days before the effective date of such
termination. In that event, all finished or unfinished documents,
data, studies, surveys, drawings, maps, reports and other
materials prepared by Consultant shall, at the option of the
City, become the property of the City, and Consultant shall be
entitled to receive just and equitable compensation for any work
satisfactorily completed on such documents and other materials up
to the effective date of Notice of Termination, not to exceed the
amounts payable hereunder, and less any damages caused City by
Consultant's breach.
9. Errors and Omissions
In the event that the City Administrator determines that the
Consultants' negligence, errors, or omissions in the performance
of work under this Agreement has resulted in expense to City
g~eater than would have resulted if there were no such
negligence, errors, omissions, Consultant shall reimburse City
for any additional expenses incurred by the City. Nothing herein
is intended to limit City's rights under other provisions of this
agreement.
10. Termination of Agreement for Convenience of City
City may terminate this Agreement at any time and for any
reason, by giving specific written notice to Consultant of such
termination and specifying the effective date thereof, at least
thirty (30) days before the effective date of such termination.
In that event, all finished and unfinished documents and other
materials described hereinabove shall, at the option of the City,
become City's sole and exclusive property. If the Agreement is
terminated by City as provided in this paragraph, Consultant
shall be entitled to receive just and equitable compensation for
any satisfactory work completed on such documents and other
materials to the effective date of such termination. Consultant
hereby expressly waives any and all claims for damages or
compensation arising under this Agreement except as set forth
herein.
2pty9.wp
November 2,
Standard Form Two Party Agreement (Fourth Revision)
1993 Page 7
/#-~
11. Assignability
The services of Consultant are personal to the City, and
Consultant shall not assign any interest in this Agreement, and
shall not transfer any interest in the same (whether by
assignment or novation), without prior written consent of City.
City hereby consents to the assignment of the portions of the
Defined Services identified in Exhibit A, Paragraph 16 to the
subconsultants identified thereat as "Permitted Subconsultants".
12. Ownership, Publication, Reproduction and Use of Material
All reports, studies, information, data, statistics, forms,
designs, plans, procedures, systems and any other materials or
properties produced under this Agreement shall be the sole and
exclusive property of City. No such materials or properties
produced in whole or in part under this Agreement shall be
subject to private use, copyrights or patent rights by Consultant
in the United States or in any other country without the express
written consent of City. City shall have unrestricted authority
to publish, disclose (except as may be limited by the provisions
of the Public Records Act), distribute, and otherwise use,
copyright or patent, in whole or in part, any such reports,
studies, data, statistics, forms or other materials or properties
prDduced under this Agreement.
13. Independent Contractor
City is interested only in the results obtained and
Consultant shall perform as an independent contractor with sole
control of the manner and means of performing the services
required under this Agreement. City maintains the right only to
reject or accept Consultant's work products. Consultant and any
of the Consultant's agents, employees or representatives are, for
all purposes under this Agreement, an independent contractor and
shall not be deemed to be an employee of City, and none of them
shall be entitled to any benefits to which City employees are
entitled including but not limited to, overtime, retirement
benefits, worker's compensation benefits, injury leave or other
leave benefits. Therefore, City will not withhold state or
federal income tax, social security tax or any other payroll tax,
and Consultant shall be solely responsible for the payment of
same and shall hold the City harmless with. regard thereto.
14. Administrative Claims Requirements and Procedures
No suit or arbitration shall be brought arising out of this
agreement, against the City unless a claim has first been
presented in writing and filed with the City and acted upon by
the City in accordance with the procedures set forth in Chapter
2pty9.wp
November 2,
Standard Form Two Party Agreement
1993
(Fourth Revision)
Page 8
/0//7
1.34 of the Chula Vista Municipal Code, as same may from time to
time be amended, the provisions of which are incorporated by this
reference as if fully set forth herein, and such policies and
procedures used by the City in the implementation of same.
good
over
Upon request by City, Consultant shall meet and confer in
faith with City for the purpose of resolving any dispute
the terms of this Agreement.
15.
Attorney's Fees
Should a dispute arising out of this Agreement result in
litigation, it is agreed that the prevailing party shall be
entitled to recover all reasonable costs incurred in the defense
of the claim, including costs and attorney's fees.
16. Statement of Costs
In the event that Consultant prepares a report or document,
or participates in the preparation of a report or document in
performing the Defined Services, Consultant shall include, or
cause the inclusion of, in said report or document, a statement
of the numbers and cost in dollar amounts of all contracts and
subcontracts relating to the preparation of the report or
d09ument.
17. Miscellaneous
A. Consultant not authorized to Represent City
Unless specifically authorized in writing by City, Consult-
ant shall have no authority to act as City's agent to bind City
to any contractual agreements whatsoever.
B. Consultant is Real Estate Broker and/or salesman
If the box on Exhibit A, Paragraph 15 is marked, the
Consultant and/or their principals is/are licensed with the State
of California or some other state as a licensed real estate
broker or salesperson. Otherwise, Consultant represents that
neither Consultant, nor their principals are licensed real estate
brokers or salespersons.
C. Notices
All notices, demands or requests provided for or permitted
to be given pursuant to this Agreement must be in writing. All
notices, demands and requests to be sent to any party shall be
deemed to have been properly given or served if personally served
or deposited in the United States mail, addressed to such party,
2pty9.wp
November 2,
Standard Form Two Party Agreement
1993
(Fourth Revision)
Page 9
/ty~1 dO
postage prepaid, registered or certified, with return receipt
requested, at the addresses identified herein as the places of
business for each of the designated parties.
D. Entire Agreement
This Agreement, together with any other written document
referred to or contemplated herein, embody the entire Agreement
and understanding between the parties relating to the subject
matter hereof. Neither this Agreement nor any provision hereof
may be amended, modified, waived or discharged except by an
instrument in writing executed by the party against which
enforcement of such amendment, waiver or discharge is sought.
E. Capacity of Parties
Each signatory and party hereto hereby warrants and
represents to the other party that it has legal authority and
capacity and direction from its principal to enter into this
Agreement, and that all resolutions or other actions have been
taken so as to enable it to enter into this Agreement.
F. Governing Law/Venue
, This Agreement shall be governed by and construed in
accordance with the laws of the State of California. Any action
arising under or relating to this Agreement shall be brought only
in the federal or state courts located in San Diego County, State
of California, and if applicable, the City of Chula Vista, or as
close thereto as possible. Venue for this Agreement, and
performance hereunder, shall be the City of Chula Vista.
[end of page. next page is signature page.]
2pty9.wp
November 2,
Standard Form Two Party Agreement (Fourth Revision)
1993 Page 10
Jv~/7
Signature Page
to
Agreement between City of Chula Vista and
Marty Chase
for updating the City of Chula Vista Public Facilities
Development Impact Fee Program and Fire Station Master Plan
IN WITNESS WHEREOF, City and Consultant have executed this
Agreement thereby indicating that they have read and understood
same, and indicate their full and complete consent to its terms:
Dated:
19
City of Chula Vista
by:
Shirley Horton, Mayor
Attest:
Beverly Authelet, City Clerk
Approved as to form:
~~rP-JIl C0v<&tlftf~ci~~
JOhn" . Kaheny, ity At'torneyC
By:
Dated:
Exhibit List to Agreement
(X ) Exhibit A.
) Exhibit B:
2pty9.wp
November 2,
Standard Form Two Party Agreement (Fourth Revision)
1993 Page 11
/tl/c2t7
Exhibit A
to
Agreement between
City of Chula Vista
and
Marty Chase
1. Effective Date of Agreement: January 14, 1997
2. City-Related Entity:
(Xl City of Chula Vista, a municipal chartered corporation of
the State of California ("City")
3. Place of Business for City:
City of Chu1a Vista,
276 Fourth Avenue,
Chula Vista, CA 91910
4. Consultant:
Marty Chase
5. Business Form of Consultant:
(x Sole Proprietorship
( Partnership
( Corporation
6. Place of Business, Telephone and Fax Number of Consultant:
745 Dennis Avenue
Chula Vista, CA 91910
426-3017
7. General Duties:
The City of Chu1a Vista adopted a public facilities
development impact fee program (hereinafter "PFDIF" or "DIF")
in 1989 (Ordinance 2320). This program was subsequently
amended by Ordinances 2432 and 2554. This program is intended
to identify the public facilities required to support future
development within the City of Chula Vista's general planning
area through a projected build-out year of 2010, with a
currently projected cost of $72 million, split between new
development and city shares. This request is for proposals to
assemble current data and revise facility needs and cost
2PTY9-A.wp
June 7, 1995
Exhibit A to Standard Form Agreement
Page 1
/fJ-c2/
projections to update: the PFDIF, related ordinances, and the
City's Fire Station Master Plan.
The public facilities currently included in the PFDIF are:
*
*
Civic Center Expansion
Police Department Expansion and Improvements
Corporation Yard Relocation
Libraries
Fire Suppression System
Geographic Information System (GIS)
Mainframe Computer
Telephone System Upgrade
Records Management System
*
*
*
*
*
*
*
It is the City's intent that the cost of these facilities be
shared among the various beneficiaries of the facilities. In
cases where the existing population creates a need for a
facility, the cost associated with this "City Share" will be
borne by the City of Chula Vista on behalf of existing
residents. The City share represents a deficiency to be made
up by the City and/or the provision by the City of a new
facility that benefits both existing and future residents. On
the other hand, where future development creates an additional
facility need for the new residents, the cost associated with
this new need is apportioned to the future development in the
form of a fee, and represents the DIF share.
This program was structured to be consistent with the goals of
AB 1600 (1987; Government Code 66000 et seq.).
Updates to the program are to be consistent with changes in:
state law, Chula Vista planning area boundaries, projected
Chula Vista public facility needs, cost estimates for those
facilities, and equivalent dwelling units (EDUs) of existing
and future development.
8. Scope of Work and Schedule:
A. Detailed Scope of Work:
2PTY9-A.wp
June 7, 1995
Including but not limited to:
1. PFDIF UPDATE
a.
Updating development data and corresponding
equivalent dwelling unit (EDU) proj ections.
This update shall specifically include
consideration of the western portions of the
Exhibit A to Standard Form Agreement
Page 2
I tJ -;2.;;2-
2PTY9-A.wp
June 7, 1995
d.
Otay Ranch project area (approximately 9,100
acres) subject to pending annexation into the
City (hereinafter "Otay Ranch") .
b.
Updating all project
revised development
related costs.
specifications based on
data and calculating
1) Staffing Projections: In concert with
staff from affected departments,
CONTRACTOR shall reevaluate the staffing
ratios used in PFDIF or applicable master
plans to project for facility space
needs. The revised staffing ratios shall
take into account: 1) downsizing which
has occurred throughout the City
organization since the original master
plants) were developed and 2) staffing
formulas or other operational policies or
guidelines.
2) Space Projections: Using the updated
staffing forecasts, CONTRACTOR shall
project the aggregate building, parking,
storage and other space needs to serve
the City's buildout population. These
projections shall also include
consideration of existing or proposed
square footage ratios, design
considerations associated with current
master plan(s), and anticipated facility
construction/relocation sites. Data
shall also be broken down for each PFDIF
component and affected department.
3) Equipment Projections: CONTRACTOR shall
update estimates of related capital
equipment needs for each PFDIF component.
4) Costs: CONTRACTOR shall compute updated
cost estimates for all projects.
c.
Reassessing pre-existing City deficiencies
using updated standards and ratios of city
versus new development shares.
Reassessing City cost shares on joint benefit
projects.
Exhibit A to Standard Form Agreement
Page 3
/&-02;1
e. Updating development and project phasing
schedules as applicable, including
consideration of availability of funds from
existing PFDIF balances and fee credits,
future PFDIF payments or in-kind
contributions, and City-share contributions.
f. Additional Considerations: Police
g. Police workload and Staffing: CONTRACTOR
shall review police call for service (CFS)
data, project CFS rates for the developing
areas, and update the City's patrol staffing
and support formulas as necessary. Based on
this data, CONTRACTOR shall forecast the
increase in sworn and non-sworn police
staffing needed to serve new development.
2. FIRE STATION MASTER PLAN
2PTY9-A.wp
June 7, 1995
a.
Detail the number of fire stations (and fire
companies) which will be needed to serve
existing City areas, the development covered
in the City's current Public Facilities
Development Impact Fee (PFDIF) program, and
development in the Otay Ranch such that
response time, capital and operating costs are
optimized.
b.
Determine the optimal, permanent location for
City Fire Station #6. This station is
presently located in an interim facility
within the EastLake-I development.
c.
Identify primary and, if applicable, secondary
sites for all new fire stations which will be
needed to serve the developing areas.
d.
Identify primary and, if applicable, secondary
sites for any existing fire stations which are
recommended to be relocated to more optimal
sites as part of the revised Master Plan.
e.
Develop a Fire Station Phasing Plan which
details the time line for constructing new
fire stations and/or relocating existing
stations. The Phasing Plan shall be based on
specific residential and/or
commercial/industrial buildout levels.
Exhibit A to Standard Form Agreement
Page 4
/tJ~e2f
3.
2PTY9-A.wp
June 7, 1995
f. Identify existing City fire stations which
will require major remodeling by (or prior to)
the year 2010, detail those improvements and
provide related cost data.
g. Develop a Fire Station Financing Plan
detailing potential funding sources and
budgeting plans for constructing new fire
stations and relocating or remodeling existing
fire stations.
h. Assist City staff in detailing the fire-
related capital equipment needed to serve new
development.
i. Calculate the costs of all fire-related
projects to be included in the PFDIF and
update the fee for the fire component of the
PFDIF. Include in this calculation
consideration of fire communications towers,
as currently included in the PFDIF, or other
communications technology (e.g. 800 MHz) .
j. Using updated development data, reassess the
City share of cost on PFDIF projects which
jointly benefit new development and the pre-
existing City.
k. Assess the adequacy of the City's present fire
threshold and performance guidelines and the
methods of measuring those guidelines.
ORDINANCE CHANGES. It is anticipated that in
relation to the update and/or recent changes in
state law, it may be necessary to update various
sections of the City's ordinances or Municipal Code
to implement the intent of the update. The
CONTRACTOR shall prepare all such amendments for
consideration by the City Council.
4.
MEETINGS. CONTRACTOR shall participate in meetings
wi th staff, other interested parties (e. g. from
Chamber of Commerce, development industry), and
Council to present and discuss finding and
recommendations. Minor amendments to the requested
documents or work product arising from such
meetings shall be included as part of the
contracted scope of work. Any additional reports
required to be prepared following such meetings
shall be provided at an hourly rate of compensation
Exhibit A to Standard Form Agreement
Page 5
/tJ/;2~
as provided in the Rate Schedule for Additional
Services, Section 10.D.
B. Date for Commencement of Consultant Services:
( ) Same as Effective Date of Agreement
(X) Other: No later than 10 davs from effective date of
aoreement
C. Dates or Time Limits for Delivery of Deliverables:
As specified per compensation schedule (Sections 10.A.
and 10.B below) and date for completion of all Consultant
services (Section B.D. below).
D. Date for completion of all Consultant services:
No later than 175 davs from effective date of aqreement
E. Stipulations/Exceptions
2PTY9-A.wp
June 7, 1995
1.
Updating Facility/Design Plans: As outlined, it is
CONTRACTOR's responsibility to determine buildout
space needs for various City facilities. It is the
CITY's responsibility to determine how these space
needs are best met, to develop preliminary
facility/design plans if needed for costing
purposes, and if necessary, to formally update the
design components of the Civic Center Master Plan;
the facility component of the Police Facility
Master Plan, the Corporation Yard Master Plan and
the Library Master Plan. At the request of City
staff, CONTRACTOR shall provide up to 40 (forty)
hours of assistance on the aforementioned plan
updates. Any CONTRACTOR involvement in the
design/facility plan updates beyond 40 hours shall
be reimbursed at hourly rates as specified under
Rate Schedule for Additional Services, Section
10.D.
Exhibit A to Standard Form Agreement
Page 6
/6l--2?
9. Materials Required to be Supplied by City to Consultant:
A. General:
1. Maps and development data for the Otay Ranch and
non-Otay Ranch projects
2. Average daily trip (ADT)/land use data
3. Copies of current facility master plans (and backup
files as needed and available) and Growth
Management Program
B. Component 1 - Civic Center Expansion
1. Up-to-date staffing and workload/performance
measures for Civic Center departments and/or
divisions
2. Identification of department/division positions as
fixed or variable based on the City's full cost
recovery formulas
3. Up-to-date building plans (with room dimensions)
for the Civic Center complex and the El Dorado
office building
C. Component 2 - Police Facilities and Equipment
1. Police data as needed to update the patrol staffing
formula and to project call for service demand in
the developing areas
2. Up-to-date building plans (with room dimensions)
for the police building
D. Component 3 - Corporation Yard Relocation
1. Up-to-date staffing and workload measures for the
Public Works' divisions
2. Identification of division positions as fixed or
variable based on the City's full cost recovery
formulas
E. Component 4 - Library System
1. Detailed actual cost breakdowns for construction of
South Chula Vista library
F. Component 6,7,8,9 - Geographic Information System
Mainframe Computer Upgrade
Telephone System Upgrade
Records Management System
2PTY9-A.wp
June 7, 1995
Exhibit A to Standard Form Agreement
Page 7
JtJ/27
1. Descriptive information and cost data for the
various projects included under PFDIF component 6,
7, 8 and 9.
G. Component 10 - General Administration
1. Up-to-date data on all charges and encumbrances
made against the PFDIF by component and/or project.
10. Compensation:
(X) Single Fixed Fee Arrangement.
For performance of all of the Defined Services by Consultant
as herein required, City shall pay a single fixed fee in the
amounts and at the times or milestones or for the Deliverables
set forth below:
Single Fixed Fee Amount: $69,000, payable as follows:
Milestone or Event or Deliverable Amount or Percent of Fixed
Fee
A. PUBLIC FACILITIES DIF UPDATE:
1. Development data and
EDU projections are updated
$4,600
2. Staffing Projections are updated for:
a. Civic Center Departments other than
Police
b. Police Department
$6,900
$4,600
3. Space Projections
a (1) .
Civic Center Comolex-Buildinqs. Buildout
square footage projections are completed
for departments/ divisions located in
City Hall and the Public Services
Building. : $3,450
a (2) .
ci vic Center Comolex-parkinq. Buildout
parking space. projections are
completed. $1,150
b.
Police Facilitv. Buildout
projections are completed.
space
$2,300
c.
Libraries. Buildout
are completed.
space proj ect ions
$2,300
2PTY9-A.wp
June 7, 1995
Exhibit A to Standard Form Agreement
Page 8
/tJr,2~
d.
Corporation Yard.
are completed.
Buildout space projections
$2,300
4. proj ect Cost: Cost proj ections and City /new
development shares are completed for each MAJOR
PFDIF component:
a.
b.
c.
d.
Civic Center Expansion
Police Facility and Equipment
Corporation Yard Relocation
Library System
$3,450
$2,300
$1,150
$1,150
Cost projections and City/new development shares
are completed for the following.
MINOR PFDIF Components:
e.
f.
g.
h.
i.
Geographic Information System
Mainframe Computer Upgrade
Telephone System Upgrade
Records Management System
General Administration
$1,150
$1,150
$1,150
$0
$0
5 .
A preliminary PFDIF update report
with the revised fee components.
is submitted,
$2,300
6.
City Council adopts the PFDIF Update.
$4,600
B. FIRE FACILITIES MASTER PLAN UPDATE
1. Preliminary report delivered to staff (subject to
interim monthly advances as specified
below): $17,250
2.
Presentation of report to
Oversight Commission and other
groups
Growth Management
applicable
$2,300
3. Final report, presentation to City Council for
their adoption, including calculation of fire
components of Public Facilities DIF. $3,450
C. (X) Interim Monthly Advances.. The City shall make
interim monthly advances against the compensation
due for Phase B .1. (Fire Facilities Preliminary
report) on a percentage of completion basis such
that, at the end of that phase only the
compensation for that phase has been paid. Any
payments made hereunder shall be considered as
interest free loans which must be returned to the
2PTY9-A.wp
June 7, 1995
Exhibit A to Standard Form Agreement
Page 9
/tJ~.21
City if the Phase is not satisfactorily completed.
If the Phase is satisfactorily completed, the City
shall receive credit against the compensation due
for that phase. The retention amount or percentage
set forth in Paragraph 18 is to be applied to each
interim payment such that, at the end of the phase,
the full retention has been held back from the
compensation due for that phase. Percentage of
completion of a phase shall be assessed in the sole
and unfettered discretion by the Contracts
Administrator designated herein by the City, or
such other person as the City Manager shall
designate, but only upon such proof demanded by the
City that has been provided, but in no event shall
such interim advance payment be made unless the
Contractor shall have represented in writing that
said percentage of completion of the phase has been
performed by the Contractor. The practice of
making interim monthly advances shall not convert
this agreement to a time and materials basis of
payment.
D.
Rate Schedule for Additional Services
For any "Additional Services" pursuant
1.D. of the Agreement, Consultant
compensated as follows:
to Section
shall be
Category of Employee/
Consultant
Name
Rate
Owner/Principal
Martv Chase
$50 per hour
11. Materials Reimbursement Arrangement
For the cost of out of pocket expenses incurred by Consultant
in the performance of services herein required, City shall pay
Consultant at the rates or amounts set forth below:
(X) None, the compensation includes all costs.
12. Contract Administrators:
City:
George Krempl
Deputy City Manager
City of Chula Vista
276 Fourth Avenue
Chula Vista CA 91910
691-5031
2PTY9-A.wp
June 7, 1995
Exhibit A to Standard Form Agreement
Page 10
/jJJ~ 3(}
Consultant:
Marty Chase
745 Dennis Avenue
426-3017
13. Liquidated Damages Rate:
$ per day.
Other:
14.
Statement of Economic Interests, Consultant
Categories, per Conflict of Interest Code:
Reporting
x) Not Applicable. Not an FPPC Filer.
15. Consultant is Real Estate Broker and/or Salesman
16. Permitted Subconsultants:
None
17. Bill Processing:
A. Consultant's Billing to be submitted for the following
period of time:
) Monthly
) Quarterly
X) Other: Monthlv or more freauentlv as phases are
completed
B.
Day
(
(
(
(
of the Period for submission of Consultant's Billing:
) First of the Month
) 15th Day of each Month
) End of the Month
X) Other: First of the Month or more freauentlv as
phases are completed
C. City's Account Number:
18. Security for Performance
Performance Bond, $
Letter of Credit, $
Other Security:
Type:
Amount: $
Retention.
notwithstanding
If this space
other provisions
is
to
checked, then
the contrary
( X)
2PTY9-A.wp
June 7, 1995
Exhibit A to Standard Form Agreement
Page 11
/iJ/ Y /
requiring the payment of compensation to the Consultant
sooner, the City shall be entitled to retain, at their
option, either the following "Retention Percentage" or
"Retention Amount" until the City determines that the
Retention Release Event, listed below, has occurred:
X) Retention Percentage: 10%
) Retention Amount: $
Retention Release Event:
( X) Completion of All Consultant Services
( ) Other:
2PTY9-A.wp
June 7, 1995
Exhibit A to Standard Form Agreement
Page 12
/t!/~J,;l
COUNCIL AGENDA STATEMENT
Item No. ) I
Meeting Date: 1/21/97
Item Title
Report -- Consideration of Renewal of Membership in the San Diego
Convention and Visitors Bureau (ConVis) and Payment of Annual Dues for
Calendar Year 1997
Public Information Coqrdinato
Deputy City ManagerG (U
Reviewed By City Manage~ ~ 4\5 Vote: No
San Diego ConVis has invoiced the City of Chula Vista for our annual membership dues of
$10,500. The Chula Vista Chamber of Commerce has questioned the necessity and cost
effectiveness of maintaining our City membership. The purpose of this report is to discuss
the pros and cons of maintaining our membership and to request Council direction as to
whether or not we should pay the dues invoice for 1997.
Submitted By
RECOMMENDATION
That Council approve our City membership in the San Diego ConVis for 1997 but advise
them that our continued future membership is contingent upon providing more effective
marketing for South Bay attractions as well as a South Bay presence on the Board of
Directors and a greater opportunity to participate in the overall Con Vis Program.
BOARD/COMMISSION RECOMMENDATION: N/A
BACKGROUND
Chula Vista has been a member of the San Diego Convention and Visitors Bureau for the
past ten years. Other cities that are Con Vis members include the cities of Coronado and
San Diego, as well as the San Diego Unified Port District and the County of San Diego. In
January 1995, the City of Chula Vista transferred responsibility for the operation of the
Bayfront Visitors Center to the Chula Vista Chamber of Commerce. Later the same year, a
Chula Vista Convention and Visitors Bureau was created. The Visitors Bureau is currently
subsidized by the City in the total amount of $133,000. The intent is to gradually transition
the Visitors Bureau into a self sustaining entity through membership dues, and advertising
and marketing revenues. For some time now the Chamber of Commerce has argued that the
City's San Diego ConVis dues would be better directed to the Chula Vista ConVis
operation, that the benefits to the City from San Diego ConVis membership are not that
great, and that the basic membership benefits could be realized by the Chula Vista Chamber
1
/J-" /
'" /
of Commerce being a business member at a much reduced rate. City staff has argued that
the City's membership has resulted in a number of regional benefits both tangible and
intangible and helped foster Chula Vista's presence and image with other San Diego
ConVis members and in the region.
DISCUSSION
The issue as to continuing the City's San Diego ConVis membership or not started about a
year ago. At that time, staff met with San Diego ConVis staff as well as with the Chula
Vista Chamber of Commerce. (Note Attachment "A", correspondence from the San Diego
Convention Bureau, the Office of the Mayor, and the Chula Vista Chamber dated
November, 1995 - January, 1996.) In May 1996, City staff met with the President and
CEO of Con Vis, Mr. Reint Reinders, as well as the outgoing and incoming Board
Presidents, and other Con Vis staff and expressed some of our City's objectives as to the
relationship between ConVis and the City. (Note Attachment "B", correspondence from the
Office of the City Manager dated May 15, 1996.) In the most recent correspondence from
the Chamber at the end of last year, the issues have been raised anew. (Note Attachment
"C", correspondence from the Chamber of Commerce dated December 16, 1996.)
The San Diego Convention & Visitors Bureau promotes the entire region as a desirable
vacation, meeting and convention destination. The total San Diego ConVis budget is more
than $9 million, with 82.7 percent spent on sales and marketing. San Diego ConVis
conducts expansive national advertising campaigns to bring visitors to this region. In
addition, it has a National Public Relations Department that generates unpaid media
exposure in key regional, national and international markets through submitting press
releases, feature stories and photographs; and hosting travel writers and electronic media.
(See Attachment "D", Revenue & Expenses and Fiscal Year 1996 "Report Card"
Highlights.)
The advertising and marketing programs of San Diego ConVis bring thousands of
tourists/visitors to this region. Staff believes that those efforts cannot be duplicated by the
City, Chamber of Commerce and local ConVis; and that local resources can best be spent
trying to bring visitors to Chula Vista once they have decided to vacation in the County.
As an example, Chula Vista has placed an advertisement and chapter in the "San Diegan"
for a number of years---a guide that is available in many hotel rooms, at local information
centers and at a host of regional attractions.
Staff also believes that San Diego ConVis membership is important at this time as Chula
Vista now has a major tourist/visitor attraction (ARCO Training Center) and two others set
to open this year or 1998 (water park and MCA amphitheater). In light of these
developments, the City is seeking a larger share of the tourist/visitor dollar. Chula Vista's
San Diego ConVis membership is a major way that the City can promote itself and its
attractions with limited funding and obtain value. Neither the City nor the Chamber has the
budget or the staff to duplicate the activities undertaken by San Diego Con Vis. The City
2
//-2
has input into maps, publications, national press releases, and other marketing and public
relations materials, and the City regularly supplies photographs and press information.
Membership gives the City the leverage to make sure Chula Vista is not slighted with the
overall promotion of the region. Samples of San Diego Con Vis promotional materials have
been provided and are available in the Mayor/City Council offices.
In addition, as part of its City membership benefits, the Mayor is an Ex-Officio member of
the San Diego ConVis Board of Directors. Only cities that have city membership are
extended this opportunity to participate regularly at the board level. Also as a City
member, Chula Vista has expressed a strong interest in having a member on the Board of
Directors. At this time, as previously advised, the names and resumes of Scott Alevy, Rod
Davis and Richard Zogob have been submitted to San Diego ConVis for consideration by
the Nominating Committee for the Board of Directors. If Councilmembers would like to
submit additional names, please inform staff to ensure that the Con Vis Nominating
Committee receives those names. The San Diego ConVis Nominating Committee will be
convened in February and will take its nominees to the Board of Directors in April. By
maintaining the City's membership at this time, staff believes that Chula Vista has the
leverage needed to have a stronger voice in San Diego Con Vis at the board, committee and
task force, and staff levels. (See Attachment "E", Board of Directors.)
A comparison can be made between this approach to promoting the City's tourist/visitor
industry and the approach the City is using to promote economic development. Chula Vista
is a member of the San Diego Economic Development Commission, the region's economic
development agency. In addition, the City is a member of the South County Economic
Development Commission, and supports an active City economic development program
including the Chula Vista Economic Development Commission. By maintaining
membership in the San Diego Convention & Visitors Bureau, the City recognizes the
importance of being a player in this region's major visitor/tourist organization.
The City also has recognized the importance of supporting the Chula Vista Chamber of
Commerce and the fledgling Chula Vista Convention & Visitors Bureau. The total
budgeted for FY 1996-97 is $133,000, including the $10,500 San Diego ConVis dues.
Since 1995, the City has contracted with the Chula Vista Chamber of Commerce to provide
Convention and Visitors Bureau promotional services, with direct compensation totalling
$67,500 during the 1996-97 fiscal year. The budget administered by the Chamber includes
marketing staff, brochure distribution, advertising and office costs. The focus of the Chula
Vista Visitors Bureau is to promote Chula Vista destinations including the U.S. Olympic
Training Center, Nature Center, Chula Vista Yacht Harbor, special events, and local motels,
restaurants, shopping and other related activities. In addition, the total $133,000 budget has
a number of joint items administered by the City totaling $65,500 for FY 1996-97. These
include City contracts with the Chamber to provide Visitor and Transit Information Services
at the Chula Vista Visitor Information Center and Chamber of Commerce Main Office, as
well as Visitor Center utilities, displays/exhibits and maintenance.
3
//""3
~
The Chula Vista Chamber makes a valid point that most other cities in San Diego County
are not San Diego ConVis members. However the majority of these cities have a large
number of San Diego ConVis members (hotels, restaurants, attractions, etc.) that help
ensure that their communities are well-represented. In future years as Chula Vista develops
a greater number of tourist-related facilities such as the water park and MCA Amphitheater,
their memberships in ConVis could supplement or substitute for full City membership.
While the Chamber has highlighted some important points in the argument for the City not
to join ConVis, the extensive marketing and public relations efforts, visibility and image
impacts are not the only reasons to maintain the City's San Diego ConVis membership
during 1997.
Many of the tangible benefits that the Chamber points out which would accrue to either the
Chamber or the City as a member are the collateral materials that all 1,500 San Diego
ConVis members receive. For example, all individual members are listed in the San Diego
ConVis Directory. However, the City's membership goes beyond the collateral materials
that are generated by San Diego ConVis. Chula Vista's membership benefits the entire
City, including the Chamber, and represents the City's desire to develop into a major player
in the visitor/tourism industry. This benefit is more intangible than those cited by the
Chamber, however, it is substantial. From the mixer at the Olympic Training Center to
strategic planning sessions with City representatives to the recognition of tourism
developments in Chula Vista in the "Convisions" newsletter by President and CEO Reint
Reinders, and Board Chairman Bert James, the City is integrating its emerging tourism
business into the regional tourism industry by being an active member of San Diego
ConVis. The City's San Diego ConVis membership fits in with Chula Vista's long-term
goal of establishing a strong local tourism industry. Staff believes these intangible benefits
are of such significance that the City should continue to maintain its San Diego ConVis
membership. (See Attachment F, President's Message, Chairman's Message and ConVis
Memo)
FISCAL IMP ACT
In the fiscal year 1996-97 budget, Council approved the total Convention and Visitors
Bureau budget of $133,000, with $67,500 set aside for contractual services provided by the
Chula Vista Chamber of Commerce. The City's $10,500 San Diego Convention and
Visitors Bureau dues are included in that amount. If the City's membership was not
continued and the Chamber became a member at the cost of $350, the Chamber has
proposed that the remaining $10,150 be spent on advertising to supplement the $23,100
already budgeted for that purpose.
4
//-(
AN
INVESTMENT IN
THE FUTURE
BOARD OF DIRECTORS
President
Chns LewIs
President Elect
!Jave Ward
Vice Presidents:
?atric:a Barnes
...;cAnne C:ayton
C~ar! 0Jorcstrom
3;ad Wilson
~embers:
,=enee 3uie
...::se Dona
\~ike Green
Susan Hemey
-:- am McAndrews
~=n Moore
Scc,lt ~'I1csner
::::oben Penner. MD
3en ?ichardson
:='3.nk Scort
~~ary ,:'.nr:e Stro
30b 7homas
,.:on Li:sh
Executive Director
=cd Cavls
1fJI
CHULA VISTA CHAMBER OF COMMERCE
ACCREDITED
".......c.0' COII"[llCl
,~u.".,. ca"w,""
,....v...........
January 29, 1996
ATTACHMENT A
The Honorable Shirley Horton
Mayor City of Chula Vista
276 Fourth Avenue
Chula Vista, CA 91910
Dear Mayor Horton:
Have you wondered why the other cities in the county do not belong
to Con Vis? The answer is that either their chamber belongs or their
hotel/motel association belongs. The cities have the same opportunity to
be covered in the editorial, and they appear in the map. I did not suggest
that the city not belong to Con Vis but rather that it belong through the
chamber at a rate of $350 rather than at the $10,500 rate. The savings
could then be used to buy ads in Con Vis publications.
In your letter to me you list six points. All but two accrue to us no
matter which price we pay. The city would not get the following two
points with a Chamber membership. First, the Mayor would not sit on
the advisory board - we have no Chula VIsta or South Bay member on
the Board of Directors, and I am not sure of the value of this limited
participation. Second, the city's name would not be included as a
member. I have included the Guide from Con Vis so that someone could
show me this listing and explain its value to me.
In addition, one of the best features Con Vis offers is the fax-back
feature reserved for advertisers not for sponsors. I wanted to get this
letter to you prior to the meeting so staff could review it. I look forward
to our discussions.
S. 1
mcere.y,
Chula Vista Chamber of Commerce
") - -..---..
/'. ;/,
! ,'.~,
/ ;:X-/
[od Davis
Executive Director
RD:ce
/"
/I~
::;3 F:;'JR;~:"'V:;"J=' :,-"U_':' VISTA, C A,-IFOnNIA 91910' T~l.' (619) 420-6603
~. T "
... . I /
':i-~~, f</
~-
~~4~
-~-~---
"""t.._-"'~"'"'b-
.................--
OlY OF
CHUlA VISTA
OFFICE OF THE MAYOR
SHIRLEY HORTON
January 25, 1996
Mr. Rod Davis, Executive Director
Chula Vista Chamber of .Commerce
233 Fourth Avenue
Chula Vista, California 91910
Dear Rod:
As you know, we've talked for some time about the extent of value that our City
membership in the San Diego Convention and Visitors Bureau (Con Vis) affords Chula
Vista. Below is an outline prepared by City staff as to some of ~he tangible and
intangible benefits of ConVis membership.
. Access and exposure to the major activities, programs, and dollars that promote
our region, including Chula Vista:
For example, this summer's promotion of a Star-Spangled Summer will include
information about the ARCO Olympic Training Center and Tour d'Elegance in
Chula Vista. In addition, thousands of dollars used to promote the San Diego
region through radio, television and print advertising brings tourists/visitors to our
region. Our membership gives us the leverage to make sure Chula Vista is not
forgotten as the overall region is promoted.
. Chula Vista has input into maps, publications, national press releases and other
marketing and public relations materials:
For example, Con Vis gets a copy of all of the City's pertinent press releases and
promotional materials and incorporates these into press releases and stories
(Chula Vista Nature Center, ARCO Training Center, MCA amphitheater). ConVis
uses photos of Chula Vista supplied by the city of sights and attractions to
accompany releases (harbor, Nature Center, golf courses, restaurants, etc.).
ConVis also seeks city input to update and revise maps and editorial descriptions
of city and South Bay area in its publications.
//--6
276 FOURTH AVENUE' CHUlA VISTA' CALIFORNIA 91910' (619) 691.5044' FAX (619) 476.5379
@~~"-"
Mr. Rod Davis
January 25, 1996
Page 2
. Chula Vista events are included on calendars:
For example, major Chula Vista events listed include Harbor Day, Starlight Yule
Parade, July 4th activities and Arturo Barrios Race.
. Chula Vista is named along with San Diego and Coronado as city members:
This recognition among other ConVis members adds to Chula Vista's credibility
and our efforts for regional recognition.
. ConVis membership is especially productive at a time when the City is seeking
to playa greater role in regional promotion to develop "tourist-visitor" status:
Similar to Chula Vista's membership in the San Diego Economic Development
Commission, the City can't playa major role in the region by looking "in the
windows" of these organizations. To be recognized as a major regional player,
Chula Vista has to be seatec' at the table and be a part of the decision-making
process. For the first time in its history, Chula Vista has a major tourist/visitor
attraction and has the beginnings of other facilities. Our ConVis membership is
a major way that the city can promote itself with limited funding and obtain value.
In addition, as you know, I am an ex-officio member of the board which makes
decisions on regional convention-tourist programs providing us with a direct
opportunity for input.
. City does not have staff or money to do major regional/national/international
promotion:
Our $10,500 investment is minimal compared to amount the City would have to
spend to duplicate ConVis promotional activities. In addition, an ad would only
be in one visitor-based publication, compared to the broad appeal we receive
ctherwise.
For your information, the Con Vis membership was a part of the City's overall budget that
Council folded into this year's Visitor and Convention Bureau budget. The yearly
membership runs from December 1, 1995 to December 1, 1996. We have been billed
for our dues, but at this point, they haven't been paid.
//-7
CITY OF CHULA VISTA
Mr. Rod Davis
January 25, 1996
Page 3
I look forward to discussing this item with you further. I also understand that staff is
looking at the possibility of a 1/4 page ad, per your suggestion, to come from the Visitor
and Convention Bureau Budget that the City has formulated with the Chamber. Perhaps
these could be part of our next "Marketing our City" promotional meeting scheduled for
Friday, February 2, 1996 at 4:00 p.m. here at City Hall.
Thank you for your input.
Sincerely,
4JJ,,1~
;;~e~;'rton
Mayor
cc: George Krempl, Deputy City Manager
Jeri Gulbransen, Public Information CoorrJinator
)1-6'
CITY OF CHULA VISTA
,...-./. .
V, -/ j..: ..
. ,
(/; ':/"
San Diego Convention & Visitors Bureau
401 B Street. SUite 1400. San Diego. CA 92101.4237. Telephone (619) 232-3101. FAX (619) 696-9371
November 30, 1995
Mr. George Krempl
Deputy City Manager
City of Chula Vista
276 Fourth Avenue
Chula Vista, CA 91910
Dear George:
It was nice to meet you during my recent visit to your office. Your time and
consideration was much appreciated. I enjoyed the opportunity to review the growing
partnership between the Bureau and the City of Chula Vista with you and Jeri
Gulbransen.
As discussed in our meeting on November 3, Chula Vista's membership in the Bureau
entitles the City to the many benefits enjoyed by all ConVis members (please see
attachment). Among these benefits are the following ~ promotional tools which
linclude Chula Vista and provide exposure for your community and the South Bay:
Visitor Planning Guide. 250,000 guides are sent out of town in response to visitor
requests for information.
Official Visitor Guide. 200,000 guides are distributed locally to visitors and convention
delegates.
Travel Planner's Guide. This colorful publication is targeted to the professional travel
trade.
Travel Writer Hosting. This program provides an opportunity to gain media coverage
for regional facilities.
International Visitor Information Center. Provides visitor information on regional
attractions to over 150,000 "walk-in" and "phone-in" visitors per year.
In addition to these promotional vehicles, numerous opportunities exist for Bureau
members to stay informed on tourism trends and meet key contacts in the visitor
industry. These include the bi-monthly President's Breakfasts, quarterly ConVis
Forums, bi-monthly Membership Mixers and Membership Familiarization Forums.
Funded partially by rM City. County and Port of San Diego
@ /l~1
Mr. George Krempl
City of Chula Vista
November 30, 1995
Page 2
As you can see from the attached list of member benefits, there are many advantages
to being a Bureau member. Perhaps the most important benefit for the City of Chula
Vista has been and continues to be the availability of senior Bureau staff to offer
valuable input on projects of interest to the City. We have been privileged to meet with
Mayor Horton on several occasions over the last year to offer insight and expertise on
the Arco Olympic Training Center, Mid-Sayfront project and the recently approved
amphitheatre.
As discussed at our meeting in early November, the Training Center and
amphitheatre (when completed) will continue to be integrated into our efforts to
promote Chula Vista's visitor attractions. On a related note, I hope you will be available
to attend our ConVis Membership Mixer at the Olympic Training Center on July 24,
1996. This celebration of the Center will draw more than 500 visitor industry
representatives and will provide the City of Chula Vista a unique opportunity to interface
with key tourism leaders. I will be providing you with more detailed information on this
event as it becomes available.
In the meantime, if I or the Bureau can be of any assistance to you or your colleagues at
the City of Chula Vista, please do not hesitate to call.
SG:cam
Attachment
cc: Jeri Gulbransen
//-) ()
~~f?-
~
~~~~
"""~~-
CllY OF
CHULA VISTA
OFFICE OF THE CITY MANAGER
ATTACHMENT B
May 15, 1996
Mr. Reint Reinders
President & CEO
San Diego Visitor and Convention Bureau
401 B street, suite 1400
San Diego, CA. 92101-4237
1
Dear Mr. Reinders:
Thank you for meeting with myself and Ms. Gulbransen on April 25,
1996 regarding the City of Chula vista's CONVIS membership and
direct benefits therefore. We enjoyed meeting Ms. Roscoe and Mr.
James from your Board as well as other members of your staff. The
meeting was an informative one and we hope to keep in touch with
the Bureau on an ongoing basis. As you know, our objective is to be
able to target some goals which tie in with CONVIS and Chula
vista's visitor and promotion program.
The points we noted from the meeting are as follows:
1. Chula vista would like to see a representative from the South
Bay on your Board of Directors. (In that regard, one
suggestion was recently forwarded from Mayor Horton to Mr.
Giametta for consideration of a Mr. Richard Zogob for future
Board appointment.)
2. Representatives from Chula vista would like to participate, as
appropriate, on CONVIS commissions or task forces addressing
topics which might be germane to our interests.
3. We would like to see CONVIS continue to integrate Chula vista
material into your promotional material and advertising. A
couple of specific ideas would be the Chula vista Nature
Center, the ARCO Olympic Training Center, Chula vista Harbor,
and the golf opportunities at the Chula vista and Eastlake
Greens Golf Courses. Use of Chula vista photos affords an
opportunity as well. In that regard, we were pleased that the
production people for the CD ROM had an opportunity to be at
the recent Olympic Torch ceremony. We also followed through as
to having a city display at your recent mixer and appreciated
the suggestion.
4. The possibility of inviting our Mayor to attend a future
CONVIS sales event is an idea we would find attractive and
look forward to exploring that further.
//~ J /
276 FOURTH AVENUE' CHULA VISTA. CALIFORNIA 91910 . (619) 691-5031 . FAX (619) 585-5612
.:;~ "-~~~-
5. The upcoming CONVIS mixer at the Olympic Training Center on
July 24,1996 will offer a good opportunity to showcase that
facility as well as Chula vista. We also liked the idea of
CONVIS coming to a City Council Meeting sometime shortly
before the July mixer under Special Orders of the Day on our
Agenda to provide the City Council members with additional
information about CONVIS and extend them a personal invitation
to attend the mixer. We will pursue this with Mayor Horton.
6. Finally the suggestion to do some forw~rd thinking with us on
specific projects as well as helping to define and market our
vision in advance is one we will continue to focus on as move
forward with such projects as the 23,000 acre Otay Ranch, the
Chula vista Bayfront Development and special projects such as
the proposed MCA amphitheater and water park.
We would appreciate any further thoughts you might have to offer us
as well as an indication as to whether or not you agree with the
items in the above summary. Thanks again for the opportunity to
have met with you.
Sincerely,
.~1:;;mP
Deputy city Manager
cc: Mayor Horton
John Goss
Sal Giametta
Jeri Gulbransen
!/~/;2.
.CITY OF CHULA VISTA
c: -" .--=-=--=--:::c'll
IKdI
l'c______ _~
AN
INVESTMENT IN
THE FUTURE
BOARD OF DIRECTORS
President
Chris Lewis
President Elect
Dave Ward
Vice Presidents:
Patricia Barnes
JoAnne Clayton
Gary Nordstrom
Brad Wilson
Members:
Renee Bardwell
,Jose Doria
Mike Green
Susan Herney
Dan Higgins
Tom McAndrews
Berta Mensik
Len Moore
Scott Mosher
Robert Penner, MD
Ben Richardson
;- rank Scott
Mary Anne Stro
Bob Thomas
Executive Director
Rod Davis
CHULA VISTA CHAMBER OF COMMERCE
ACCREDITED
C"-lIlUIIO'COMlIIllICl
----------- -...---------..-..,.-
-----.-...------- ._.----'-
'.""'.0' Co',,,,,,,
0'''''""'''0''''''
December 16, 1996
ATTACHMENT C
The Honorable Sh,~iey Horton
Mayor City of C!lula Vista
276 Fourth Avenue
Chula Vista, CA 91910
Dear Mayor Horton:
I am ;joing to i'EHli3W my obj6cti(,n to the City's rejoining
the San Diego ConVis. First, at the Familiarization Tour
conductea yesterday, the funding sources for S.D. Con Vis
were iisted, and 'Ne were not named. Second. we would
receive exactly ttle same co'.'erage, in fact ! think br-tter
than we get today, if the Chamber, not the City, were the
member. I have included the press list that S.D. ConVis
hands out, and as you can see, we have no press SO LIth of SR-
94. Pat Barnes is a medi8 host (takes reporters on tours for
SD ConVis), and her tours scheduled by S.D. ConVis do not
include anything in South Bay.
When I '.",rote you !ast year you responded by letter or;
.January 25. The points mace :n that letter are discussed
ce!ew'
You' 'I",Her s~'a' "A""es~'nd "xpC'<"Jr~ '0 m~'or
, . _' ~~ ~. ......OJ ... '.').'1 C. ""~~ ..... l .. , GlJ\
activities. . .". We provide ca!en'::!",r information weekiy. We
are covered. The two activities you mentioned !lad
exception a! coverage because the:: (ARCO@ OiYlllpic Training
Center and tne SIA) are members, Our membership as a city
has brought us nothing additional!
YOeli' letter said "Chula Vista has input.. .". So do all the
other cities in the county. and it is important to note that
the ones that do not belong (al! except Chuia Vista and
Coronado) 9.;,t more coverage than we do, becr~use they have
more individual merr,bers of S.D. Con\fis in their cities than
we do.
/j- /)
2 3 3 F 0 U R T H A V E N U E . C H U L' A V I . S T A. C A l I FOR N I A 9 19 1 0 . TEL (6 1 9) 4 2 0 - 6 6 0 3
Your letter stated "Chula Vista events are listed.. .". So are all the
events in the rest of the county who are not members.
Your letter states "Chula Vista is named as. . .". Where? I can not
find any meaningful credit given to Chula Vista. Advertisers get fax back
while we as city members do not.
Your lelter states "ConVis membership is especially productive. . .".
In the last line of this paragraph, you state "Our ConVis membership is a
major way that the city can promote itself with limited funding and
obtain value." This is the heart of my argument. Other than the ad that
C.V.C.V.B. bought there was no advantage gained from S.D. ConVis
membership.
I n your letter, you state that $10,500 is allocated by the city fo r
S.D. ConVis and that the city could not advertise on the same basis that
S.D. ConVis does, and I certainly agree. My proposal is that the same
benefits accrue to the city by virtue of Chamber membership at $350 as
accrue to the city for $10,500, and we have $10,000 to spend in other
ways. Our contract with the city, which contains this $10,500 item, also
allows redistribution of funds between budget items.
Once again, I urge the city to not rejoin S.D. Con Vis but to receive
the same benefits through Chamber membership and to invest the $10,000
saved thereby in other ways to advertise the city.
Sincerely,
Chula Vista Chamber of Commerce
I" "
;)i{ ;J~
Rbd Davis
Executive Director
RD:ce
pcs:
Jerry Rindone
Steve Padilla
John Moot
Scott Alevy
John Goss
George Krempl
Jeri Gulbransen
/ /~ /1
.//
SAN DIEGO MEDIA LIST
NEWSPAPERS
RADIO
TELEVISiON
SAN DIEGO UNION-TRIBUNE
P.O. Box 191
San Diego, CA 92112-<1106
Tel: (619) 299-3131
Fax: 293- 2077
KFMB AM/FM
'.0. Box 85888
San Diego. CA 92186-5888
Tei: (6191 292-7600
rax: 560-0627
KNSD TV - Channel 39
8330 Engineer ~oad
San Diego, CA 9211 1 -2<193
Tei: (6191 279-3939
Fex: <l92-91dJ
S.D. DAILY TRANSGIPT
P.O. 30x 85.<169
San Diego, CA 92186-5A69
Tel: (6191 232-<1381
rex: 236-8126
KPBS (Public Radial
San Diego STate University
San Dieao, CA 92182-0527
Tel: (619)594-8100
rax: (619) 265-6478
KSDO AM/FM
5050 Murphy Cyn. Rid.
San Diego, CA 92123-4399
Tei: (619) 278-1130
Fex: 285-<1364
KFMB TV . Channel 8
PO. Box 85888
Son Dieao, CA 92186
Tel: 1619) 571-8888
Fax: 560-0627
S.D. BUSiNESS JOURNAL
4904 Murphy Cyn. Rd., #200
San Diego, CA 9'2123
Tel: (619)277-6359
Fex: 571-3628
KGN - Channel 10
PO. Box 85347
San Dieao, CA 92186-5347
Tel: (6191237-1010
Fex: 52.."'-0369
LOS ANGELES TIMES
701 8 Sireet, #501
San Diego, CA 92101-8112
Tel: (619) 238-1617
Fex: 544-6051
rrt:f FM
8033 undo ViSTa Rood
San Dieao, CA 92111-5197
Tel: (619\571-7600
Fex: 571-0326
KUSi TV - Channel 51
4575 Viewridge Ave.
San Diego, CA 92123
Tel: (619)571-5151
Fax: :l/6-9317
North Caunty
XTRAFM
.d.891 Pacific Highway
San Diego, CA 92110-J082
Tei: (61 9) 291-9191
Foe 291-5622
NEWS SERVICES
NORTH COUNTY TIMES
207 :. Pennsylvania Ave.
Escondida, CA 92025
Tel: (619)745-6611
Fex: 745-3769
fast Caunty
KFSD
15JO Sixth Avenue
San Diego, CA 92101-3292
Tel: (619) 239-9091
Fex: 236-0269
ASSOClA iED PRESS
P.O. Box 191
San Dieao, CA 92112 - J1 06
Tel: 1619) 231-3587
Fex: 291- 2098
THE DAILY CAUFCRNIAN
P.O. Drawer 1565
a C"ion, CA 92022-1565
Tel: AA2-JA04
Fex: 447.6165
KKLQ AMiFM
8525 Gibbs Drive, #20J
San Diego, C~ 92123- 1737
Tel: (619) 565-6006
Fex: 569-7510
COPLEY NEWS SERVIC:
PO. Box 190
San Diego, CA 921 12
Tel: (619) 293-1818
COUNTY NEWS SERVIC:
3609 <lth Avenue
San Diego, CA 921 03-J197
Tel: (6 i 9) 233-7685
//--/5
Compliments of the San Diego Canvennon
"'- --
The following publications contain Calender of Events sections:
AROUND SAN DIEGO
PO. Box 719001
San Diego, CA 92171-9001
Tel: (6191 233-4567 Ext. 127
Fax: 233-1 ooA
SAN DIEGO HOME/GARDEN & UFESiYLES
PO. Box 1.117
San Diego, CA 92112-1 A 17
Tel: (6191233-4567
Fax: 233- 1 ooA
INN ROOM MAGAZINE
P.O. Box 3395
Escondida, CA 92033
Tel: (6191 A89-5252
Fax: A89-6752
SAN DIEGO MAGAZINE
P.O. Box 85A09
San Diego, CA 92138-5A09
Tel: (619) 225-8953
Fax: 222-0773
NORTH COUNTY ENTERTAINER
12760 High Bluff Dr., Suite 220
San Diego, CA 92130-2019
Tel: (619) 259-1822
Fax: 259-657 A
SAN DIEGO METROPOUTAN
656 Fifth Ave., Suite M
San Diego, CA 92101
Tel: (6191 233-A060
Fax: 233-A272
THE RANCH & CLUB MAGAZINE
P.O. Box 3A6A
Rancho Santa Fe, CA 92067
Tel: (619) 756-3193
Fax: 756-9451
SAN DIEGO'S DOWNTOWN: A VISITOR'S GUIDE
656 Fifth Ave., Suite M
San Dieao, CA 92101
Tel: (619) 233-<1060
Fax: 233-A272
THE READER
P.O: Box85803
San Diego, CA 92186-5803
Tel: (619) 235-3000
Fax: 23HJA89
SAN DIEGO UNION-TRIBUNE
P.O. Box 191
San Diego, CA 92112-A106
Tel: (619) 299-3131
Fax: 293- 1 ..w0
S.D. Convention & Visitors Bureau
VISITORS GUIDE
Atln: Sheila Thornton
A01 B Street, Suite 1 <100
San Diego, CA 92101-A237
Tel: (619) 232-3101
Fax: 232- 1707
619 SOCIAL CALENDAR
Atln: Georgia K. liebhaber
P.O. Box 3A6<1
Rancho Santa Fe, CA 92067
Tel: (619) 756-3193
Fax: 756-9451
S.D. Convention & Visitors Bureau
ANNUAL EVENTS CALENDAR
International Visitor Infonnotion Center
Atln: Sandy Warren
11 Horton Plaza
San Diego, CA 92101
Tel: (619) 236-1212
NOTE: All material should be addressed 10 the attention of the Calendar Editor. please caIl each
publication 10 inquire about deadlines for submission.
////j
ATTACHMENT D
FISCAL YEAR 1996 "REPORT CARD" HIGHLIGHTS.
MARKETING
. Produced 127 media promotions valued at close to $2.5 million in positive media exposure for San Diego and Bureau
member trip sponsors. Fiscal Year 1996 promotions include 112 radio promotions and 15 television promotions offering
San Diego Sweepstakes trips in important target markets.
. Distributed 500,000 copies of the 1996 San Diego Star-Spangled Value coupon book through 1-800 numbers and writr-
ins resulting from a major media campaign with co-op partners such as Sea World, the San Diego Zoo and the Wild
Animal Park, American Express and the Gaming Tribes of Barona, Sycuan and Viejas.
. Produced more than $1 million in Cooperative Advertising utilizing San Diego banner pages which incorporated matching
editorial and the ads of approximately 150 Bureau members.
. Provided visitor information through the International Visitor Information Center (IVIe) to more than 162.000 potential
visitors. More than 102.000 telephone calls were answered and close to 60,000 walkpin visitors were served. including
almost 26,000 international visitors. More than 48,500 information packets were mailed from IVIe.
. Sent close to 400,000 pieces of visitor inquiry mail to potential visitors in direct response to advertising and promotional
efforts.
. Hosted 370 prominent print and electronic journalists.
. Wrote and distributed 48 news releases to 900 qualified outlets.
. Provided media assistance and information to 1,966 journalists.
. Achieved an estimated 35.000 column inches of San Diego coverage with an estimated comparable advertising value of
$5 million.
. Produced .'l40,OOO incremental room nights tJ,m the Supplemental tvlarketing Plan.
MEMBERSHIP DEVELOPMENT/MEMBER SERVICES
. Increased membership retention to 84%.
. Conducted six membership networking Mixers and Special Mixer Showcase.
. Conducted three member Forums designed to enhance visitor industry skills.
. Conducted six Familiarization Forums designed to better familiarize members with Bureau services.
. Hosted six President's Breakfasts to give members an inside view of the latest information about the industry and
upcoming projects.
////?
SALES
. Produced over 1800 single property meeting leads, with 1.25 million room nights, representing increases of 12% in
number of leads and 18% in number of room nights from FY '96 goals.
. Produced 9 Concourse bookings resulting in an additional 23,585 booked room nights, an increase of 19% from FY '96
goals.
. Produced 63 citywide Convention Center bookings with 853,186 room nights, an increase of 3% from FY '96 goals.
. Exhibited at 30 industry tradeshows, selling San Diego to the corporate, association. incentive and specialty markets.
. Conducted 221 individual client site visits.
. Produced 7 direct mail programs targeted to geographic and specialty markets.
. Placed over 20,000 restaurant reservations in San Diego member restaurants through the Restaurant Booth Service.
. Provided 42,000 Housing Registration staff hours to meetings and conventions capturing full cost recovery.
. Provided convention support materials to 80% of meetings and conventions booked and reported to the Bureau.
. Implemented VIP delegate visitor welcome program in the form of The Select Club Card.
COMMUNITY RELATIONS/COMMUNICATIONS
. Continued to position the visitor industry as a vital, growing. desirable sectOT of the regional economy that positively
impacts the community's economic, cultural, social and environmental quality of life.
. Identified and supported infrastructure and tourism projects that will facilitate growth in the visitor industry.
. Continued to form broad-based partnerships with business/civic, education and community groups in an effort to address
issues that threaten tourism, as well as identify opportunities for additional visitor industry development and promotion.
. Provided editorial direction for the official Bureau newsletter, Con Visions, published in cooperation with the San Diego
Business Journal, with a circulation of 24,000 copies monthly.
. Distributed to the local media news releases that demonstrate the impact of the San Diego visitor industry on the regional
economy, based on monthly statistical reports generated by the Research Deparunent.
. Generated 85 news releases resulting in 6,800 column inches of print media coverage, as well as significant radio and
television coverage of local visitor industry events and issues.
. Developed special events and programs during National Tourism Week to educate local media, elected officials,
government policymakers, and the community at large about the positive economic, social and cultural impact of the
visitor industry to San Diego.
. This is just a partial listing of the Bureau's FY '96 accomplishments.
REVENUE & EXPENSES
ATTACHMENT D
Total Budget $9,515,500*
City of Chula Vista
$10,500
Port of San Diego
$150,000
City of Coronado
$H1,OOO
County of San Diego
5250,000
Citv of SJn Diego
S7J63,hOO
Oll1el"
Sl ,:-;-\1 AO()
Revenue
Community
Relations B.6%
Sales & M<lrketing
81,7%
\
Executive
MJI1Jgemenl
B.7"/"
Expenses
"'This figure does not include the S2.0 million SupplementJI Marketing Program iunds.
Revenue Sources
The hulk (86.0%) of the Bureau's funding continues to come
I fro1ll the public sector, and our pal1llcJ'ship \\"ith local i!-()\,l'rIl-
ment is stronger than ever. The four-year (fiscal year 1005
through fiscal vear 1998) financial agreement with the City of
San Diego provides a growing, predictahle and stlble funding
hase.
~enses
In keeping with the Bureat(s sales/marketing mission, 82.7W, of
1h(' Bureau's hudge! is heing dedicated to marketing and sales
activities and programs.
San Diego Visitor Industry
. The \'isilOr industry generates O\er S.:U1 hillion in impact 011
the regional economy.
. Tourism provides approximately 122,000 jobs for residents in
the greater San Diego County area.
. The region's hotel inventory is approximately 45,000 rooms.
. San Diego's award winning CO!1n.'Iltion Center has host<.'d a
record breaking 200 conventions and trade shows with more
than I, I 7 million delegates since its opening in \ovemher
1989.
. More than 13 million overnight visitors experienced the sights
and sounds of America's most hospitable city-San Diego-
this past year.
/1 ~ / 3"
BOARD OF DIRECTORS
H. L. Bert James (Chainnan)*
Hilton Beach & Tennis Resort
Frank McCully
Avis Rem-A-Car Systems
Douglas G. Myers
Zoological Society of San Diego
D,,,id 'utIer (1st Vice Chair)'"
.\utIer/Smith/Tucker. Int:.
Erendir.l Abel
:\bel &: Associates
John R. Ahlering. .\l.D.
Cardiov:'L~cular Anesthesia ,'vletlical t;roup
Richard Bartell
Bartellllote!s
James L. Oddu
.-\t1as lIotels. Ine.
Ted Owen (2nd Viee Chair)*
San Diego Businessjourna/
L. Robert Payne
~tu!ti-Ventures, Inc.
Susie Baumann
Bali Hai/Lighthouse
Hal Brown
S:.m Diego State Univer.sity
Richard A. BlIrt
l;ray Cary \\/are &:. Frcidenrich
Ralph Pesqueira
El [m!io .\le\ican FOl}(!;.;
Joho C,"nphell"
La Jolb Beach & Tennis Club
Ben G. Clay (Secretary)'"
Carpi & Clav
Patricia Cohen-Albrecht
Cohen Latino Communications
Diane Powers':'
Bazaar del Muodu
Patricia L. Roscoe
Patti Roscoe & Associates
Hal G. Sadler
nIcker. Sadler & Associates, ;\lA
Elsa R. Sa."\od
l-.:-\.-\lL'\ico Border Progress FOlllllbtiol1
Gus Colachis*
JClk"orh
Joseph W. Craver
Galaxie .\lanagement. Inc.
Lie. Juan B. 'Iintos l'UllCkc
Secretary of Tourism.
Haja California State Government
C. Michael Cross
Sea World of Califol11ia
Randa Trapp
San Diego Gas & Electric Company
Tom Fat
China Camp
Danah Fayman
Partners for Livahle Places-San Diego
Thomas C. Vincent
San Diego Princess
Ray ","'arren
.'1;11; Diego Marriott !lotl't 8.: \-brina
Patrick I'earn':'
Certified Folder Display
Dr. Joyce M. (;attas (TreasurerF
San Diego State University
ROll YaAura
S;m Diego Transit
Karima Zaki-Pope*
Red Lion II0tel
Slepheo J. Gold
Sheraton Grande Torrey Pines
MeI Katz'
ManpO\ver Temporary Servit:es
Dou~I:.L."i F. Manchester
\Ianclwstl'r 1~I.'SOrLS
*Ereculir'e Committee
)///9
ATTACHMENT E
Ex-Officio Members
c.P. Oscar Escobedo Carignan
Tijuana Convention & Visitors Bureau
Representing COTLeO
Berit .\. Durler
San Diego Commission for ,-\rts & CulLure
Don Hall
San Diego County Hotd-Mold Association
Mary Herron
May(;r. City of Coronado
Shirley Horton
\tayor, City of Chula Vista
John Jakohsen
LEt;O!.\\[)
Bill Kolender
Sheriff. County of San Diego
Gilhert .\. Partida
Greater San Diego Cham her
of Commerce
Sandy Purdon
San O'iego International Sp0l1S Conncil
Daniel O. Pegg
h'lHlOl1llC Ik\t.'I()PIIll'lll (:orpOrall{lll
Anthony Pico
KUllleyaay [ndian Tribe
Reint Reinders (President/CEO)*
San Diego Convention & Visitors Bureau
Ron Roberts
San Diego County Boanl of Supervisors
Jerry Sanders
Chid of Police. City of San Dil.'go
\l'illiam B. Sailer'::
Gray Cary Ware & Freiuenrich
Valerie Stallings
Councilmemher, City of San Diego
Jess Van Dcvcntcr
San Diego Lnilied Port District
Carol Wallace
San Diego Convention Center Corp.
Ronald Z<1ppardinn
~;lIl I)il'~.!n l{l'stallr:lIl(\,,'ioci;l1iOIl
'>---.
'\\(
~
o
~
~
\}
~
v~
v~
~
~
'\)
\)
1997 - Another Banner Year for San Diego's Visitor Industry!
~
~
~
.......
s we ring in the
new year I I see
every indica-
tion that 1997
will be another
banner year for
San Diego's tourism sector -
the fourth consecutive vear of
growth for our visitor industry'
As in no time in the past, the
San Diego region, from North
County to Chula Vista, is in the
throes of extensive development
which will positively impact
tourism for years to come. In
the next issue of
ConFisions, we will
outline these major
projects, both proposed
and in progress, which
will directly affect our
industry and add bil.
lions of dollars to the
regional economy.
I'm happy to report
tha t preliminary figures indi.
cate that 1996 was one of the
most successful years for San
Diego's hotel industry. Buoyed
by the success of the Republi.
can National Convention in
August, San Diego is on a pace
to post the highest occupancy
rate in eight years. For 1996,
area-vride occupancies are pro-
jected to come in around 68
percent, with the average daily
room rate estimated to be close
to >79 for the year.
And all indices pomt to a
continuation of this growth in
1997. After more than a decade,
hotel occupancies are forecast
to break 70 percent and room
rate growth is o'pected to con.
tinue above the inJJation rate.
In addition to the m)Tiad other
projects to which I alluded, San
Diego will soon see the first
major new hotel to open since
1993, the Four Seasons Resort
A\~ara "~th 331 rooms.
As a result of this positive
gro"'th, ovemlght\%itors, both
those staying in hotel/motel
rooms and those staying in pri-
\'ate households, are projected
to increase as well. The total
number of overnight visitors
should come very
close to 14 million
for 1996; it is antici.
pated to reach 14.25
million in 1997.
In this issue of
Con Visions I you will
read about our grow-
ing popularity as an
international visitor
destination. Vole e},.-pect visitors
from both the Pacific Rim and
the South American market to
increase significantly in 1997.
Visitors from Canada will find
it more convenient than ever to
11y to San Diego, WIth the addi-
tion of twO ."Jaska Airlines di.
rect daily flights from
Vancouver.
Approximatelyone-halI of all
our visitors come from Califor-
nia, therefore the health of the
state economy has a direct ef.
iect on our lo;al visitor indus.
try. I'm happy to report that,
again this year, the State of
Caliiornia is iorecast to grow at
a rate above the national aver-
)/ -- ;J (J
age. Our largest target market,
Southern Caliiornia, has also
stabilized economICally and is
enJoying increased Job growth.
With a solid economy comes
consumer confidence - and the
desire to spend those discre.
tionary dollars ior pleasure
travel to San Diego. Frequent
and low cost air transportatIOn
itom Northern Caliiomia to San
Diego makes it eaSIer than ever
ior these visitors to reach our
sunny shores.
Five oi the strongest metro.
politan areas nationallv are in
the Western United StJ'tes. and
we hope to attract Inore vlsi tors
from these areas over the nex.t
year. .AJso, we e)"."pect the na-
tional e>..-posure San Diego re-
ceived itom the Republican
National Convention to help
increase awareness of the re-
gion among visitors in other
areas oi the COUnt"., which mav
also eventuallv m;an Increased
visitors irom ;hese markets.
On behalf of the San Diego
Convention &. Visitors Bureau,
I would like to wish you Jnd
your faInilies :1 very healthy,
happy and prosperous 1997'
tflAl ~.~
Reint Reinders
President 6) CEO
San Diego Convention
eo) Visitors Bureau
ATTACHMENT F
::- "-,, _.:.:.
_ ;; 2 ~q
::I ;.:; ..., 1i"
~ > ;:~.~,
o
"
<
=":I'l
-"
'" -...j ~
- "'-"
.
'.
':;; Co
~ ;::; rOJ
;:
>> :.> ('l
"n
~~c
:;;;. Q '"'l C
'" _Cl
;::J ~r"l___'"
C 0.. ii :II '"
:.:. Q.,":l
n~(l;'; Il>
:..> - ::I r"l
;:; ('J
g..:: [.., ('J
~ _ ~ 8 -.;:; <1l
-...jQ., Vl (tl
'Jil'l '":'l
," - "....
".;. !'J
--': :II
rJ _ rJ _ I
'" ... '
~':a >
. '" ."
~"
"'- ..
<:" ".
" I
"" "'C'Jl
- ~ ~~ ~
, '
=
g-'-<:7Q
;;; ;;; - -:;
"n
~
-~~- :
(ll -...j = 'l'l::::: "...." >c::." 3:
g..,... ~.,~ ~ ;; ~ ~ = ~ ;; ~r ~] ~
i g'2~~~;:-:::~=....,<:~
~~ _,:~itLo~~~~
;;;:l-;:;'--:::~=:;;n
...,.... ~ ~ 3,:;';:;4 '" 2
;;':;:; (")":l -
'""c"c;S:-;':;';::-5~;:;.8
-..,: 2...:::.I'l....~!J.:..>;::...,::.
~ ? z:::. -) " ~
~~H}~~HHH
~ (j
:..> r"l
~=
='r;-
n'
:'~
:=.20' .~
- 0 :;: s
=h9;
"'?i ?'~
Hir
- <:..,..... :')
HH
~.}~;[ ~i.j.
_" 7:l ~::..-= :.;;; ;;;.
>> '" :>
~2"''"'---
'-' ~
~;:;
=- ~"
~~
:..>:::"" ~-:: :::":{;.:s;.r~ ?:
~~~
'" i;;;::-
--;.'-"
~ ;~.
;: z'~
"~~,%~~~ ~~ ~.~i~:!~.~
~.~!ii_f~.. ~ -". = -
. ~~ ~ , 0 ~ I ~__~=_e :__:l_: :o~::-i=-. 10=_ !
~ ~ ~ ~ ~~ ~ '.c' ;; : " ... ~~. ~
S ~ 9- =? :;: 2... ~_~. ~_ '" C =;.;;::. < ... ~
-.c ',::: = ...., - r"l _. I "J>
~ I~I~'T~':
s g- ~
..:.. ':: ~ ::::
...., - '"
::..:..>'""
ro ;. ~
~'~Q
~ ::;"
on " :::;
~ ...., ::;.
~:~~
=
Q
, -
~'f
:j
;:;; -
~ ."Jo
A)
~;
fi
-
" ~ )..l - ~
- ::2 :: ~ ~ ?' =-. 3..
'-Oo~~, Q~
~= ::esr=:.._-:-?-_: _... _!
- ~ ~ : ~~ H ~
::: ::;"" ,,'-:' :..'":; ....; ~~ ~
~;~~.~~~~~~~~~ "::;'-
~~~=~~~~E=~~~~~=~
"- > ~ [l[~E~!
jtfifllll~{:;:!~\
~;::; 3' ~ C"":> .....; '" ~ .:;:
':::"'".n :;J ::: -:::.::: - ~
!iHHH: !H:
- --'.r._._,=::::::,,~-c
:{; ~ ... ;:;i -..;: ::. -:; n;: ~ -= ;., ~~
~ ; ~ ~ ~ ~ ~~~' ~ ~ ~ ~ ~
--' '2.. ~ -
;:EiU~!~ n
i'il >
'":1 ~.
o "
::.;
."
;;.
~ . - - .....; = ~ ;:; ~ a f1 _
HfgH~~ih~ ~
_ ." '"" _ :::l ';;"::- < ~,';'
:<::; ::::.:. - - 0.> 2.;:;::"';
~ - ;fe, _ ~~'i~~-
~~_, ~ = - "'=-, ...,.._~. .- n. .::
=:..>";:r:'::::-n::..-:=,_ --- ~.~~~
.., ;::; ~~=--=.
~~]~~,~--...; "'~~E~
n~~=':=;;==n :3':::<;;:;';;-
~;:::--=-;::::",c..:::
c.._::5@_~;n-::;-::;-_
~=:_;:. ~HHi If
:::: '..; = ::'" ,""':':; -
- - o.>.=...:c
~~::)~[~~.;;<
~ntiJlu~
=
- "
::-';:;
~ =- ~
:~ :::;;
- ~:; ;,
n :=
,mfmHH
. (:l::: 'Z 1 a <'l ~ ~
::! _ =)..l 3: -:;; :iE::::'
! HHHHH
~ ~ ~2.7-~ 7-~r.; Il>
~(;'
,,' -
=:;'"
;'Q
;g-g
a
.
~~[~~
:; ~ ~g,=~
=- <'l ;;".. .. ~
" -
::; :::
~~
-<~
-
c.c
-.J
:E
-"
-
-
=
c:r
ct)
co
aq"
ct) c:.
~
~
-
Q
~
-==
C:;;"
:::::+:
Q
~
[6
~0 g=~
::';;:::;:'5;:; t"l ~
n ::; =- '" :.> 2:l
;:;::::-.0=,,_
=;;~..::: n ::-
~;~~~~
"
-
=
c..
==
en
.-+
~
'<
:= ,...
.
,
9
o
~
o "-
I. - - ~ _ :E ~ ; Co. '-O.~ < -. "" :....... .. _ '" -:.l
~~g~~~s:;s:~~ ~~~g~~3,E~~f~;~=
UH
:::.... ::J_
~CJ..9.,=:
~ ~ s.~
, 0
" '"
~.~
0;; ~
~
~~~.~~'~~~ ;;:.~g~5
mmnnmr
n::::;-~~ l::..<'In-O'-'.-o
~lH~n~"H~h
-~,g~~",~- ~-<;:;n
~ ,3' &. 0 ~ ~ ~ ~~.
~ C 0 J<l 0 VI" 0 -':.> r.;
ro..:;:~1;;~~~ ~,~~~
E~~Q~~3: ~~n~~'~~n~
" ~ ~...., .~ ~, :::::=---;.'~ ~_:,
~,~_;~_- ~ -......:c..
~ ~-~ ;-.' ['~ ~.~- ~- - -
~~ ......~, . - :. ~ s.~' n rJ::E - ~
~n_~~~~~"''-'~~[~g[~
~l~t;ftl~li!![~ii
- ~ "" -. --(1<l ~ ~ IJ<l = ('l :.. (':l '-C '7 ::::.
~~~,g~?~=~;8~=~-...j~~
1 :;' s:- ~ = ;:; ~ 0;;':-' ~ ~ ~ ~ ~ ....; g ~.
O:.....~~~t.,,)O ;:;-ri~~"'~=,'
~~93'~~'~~ ~;~~':>;'~:;;'
/I~d-/
ATTACHMENT F
S ",;'~"'."""
~~."'"
Dlci'f'M
CONVENTION & VISITORS BUREAU
DATE:
January 14, 1996
FROM:
The Honorable Mayor and City Councilmembers, City of Chula Vista
Reint Reinders, President, San Diego Convention & Visitors Burea~
TO:
SUBJECT: SAN DIEGO CONVENTION & VISITORS BUREAU UPDATE
On behalf of the Board of the San Diego Convention & Visitors Bureau (ConVis), I want
to thank you for your support of ConVis over the past year. The City of Chula Vista's
$10,500 funding contribution is greatly appreciated and most valued,
Over the past year, we have had an opportunity to address the Council (July 23, 1996)
and to meet periodically with Mayor Horton and City staff who have helped us identify
and focus on several points of interest to the City of Chula Vista. For this guidance, we
are very grateful.
LOOKING AHEAD TO 1997
As you are aware, ConVis is charged with promoting the greater San Diego region as a
premier convention and vacation destination which stretches from Oceanside in the
North, to Baja Norte (Ensenada) in the South and East to the mountains and desert.
This promotional effort is based on a variety of marketing and sales strategies,
including innovative radio, print and television advertising campaigns as well as
aggressive direct sales initiatives aimed at both national and international travel
wholesalers.
This year, Con Vis will continue to integrate Chula Vista area attractions into the
Bureau's overall marketing mix. In particular, we will highlight new Chula Vista facilities
expected to come on-line later this year, namely the Whitewater Water Park and MCA
Amphitheater.
(OVER)
//~~~
401 B llreel, luite 1400, Ian Oiego, CA 92101, Telephone (619) 232-3101, Fax (619) 696-9371
Fundedpurtiully by the Ci'y, [ounty and Port of San Diego
@
Honorable Mayor and City Council members
City of Chula Vista
Page 2 of 3
In addition, the Bureau is considering the appointment of a Chula Vista resident to the
ConVis Board of Directors this year. This could occur by June 30th.
Benefits to Chula Vista:
Like all ConVis members, Chula Vista benefits both directly and indirectly from a variety
of Bureau programs and activities designed to promote the overall destination.
Perhaps the most important benefit for the City of Chula Vista has been and continues
to be the availability of senior Bureau staff to offer valuable input on projects of interest
to the City. We have been pleased to meet with Mayor Horton on several occasions
over the past two years to offer insight and expertise on the Arco Olympic Training
Center and the Mid-Bayfront project.
In addition, the following key promotional tools utilized in the visitor marketplace
include Chula Vista and provide exposure for your city's growing visitor industry:
Visitor Planning Guide: 250,000 guides are sent out of town annually in response to
visitor requests for information.
Official Visitor Guide: 200,000 guides are distributed locally to visitors and
convention delegates.
Travel Planner's Guide: This extensive publication is targeted to the professional
travel trade (35,000 distributed annually).
Travel Writer Hosting: This program provides an opportunity to gain media coverage
for regional facilities.
International Visitor Information Center: Provides visitor information on regional
attractions to over 160,000 "walk-in" and "phone-in" visitors per year.
Golf Guide: This informative and colorful publication has grown in popularity as the
region's golf facilities gain more and more exposure.
(OVER)
J//~J
Honorable Mayor and City Council members
City of Chula Vista
Page 3 of 3
In addition to these promotional vehicles, numerous opportunities exist for Bureau
members to stay informed on tourism trends and meet key contacts in the visitor
industry. These include the bi-monthly President's Breakfasts, quarterly ConVis
educational Forums, bi-monthly Membership Mixers and Membership
Familiarization Forums.
1996 HIGHLIGHTS
During 1996, ConVis continued its commitment to integrating Chula Vista area
attractions into the Bureau's overall marketing and general promotional activities.
Several successful endeavors resulted from this effort, including:
. The Olympic Training Center was showcased (ConVis Membership Mixer -- July
24) as the region's newest visitor attraction for more than 500 visitor industry
professionals including destination management companies, tour and travel
wholesalers and event planners.
. Bureau generated media advisories resulted in the following extensive national
television news coverage of the Olympic Training Center:
. KRON-TV (NBC) San Francisco, 3/12/96
. WKRC-TV (ABC) Cincinnati, 3/13/96
. WDAF-TV (Fox) Kansas City, 3/13/96
. WTMJ-TV (NBC) Milwaukee, 3/13/96
. WGAL-TV (NBC) Harrisburg, 3/13/96
. WAGA-TV (Fox) Atlanta, 3/20/96
In conclusion, we were delighted with the opportunity to strengthen our partnership with
Chula Vista over the past year and look forward to working with the Mayor, Council and
City staff in the months ahead. On behalf of the region's visitor industry, I thank you for
your commitment to further developing Chula Vista's profile as a visitor destination.
Again, thank you for your continued interest in and support of the San Diego
Convention & Visitors Bureau. As always, if you have any questions or require
additional information regarding the Bureau's programs and activities, please do not
hesitate to call me at 557-2831 .
//r~f
'llf~~~
DATE:
January 16, 1997
SUBJECT:
Mayor and City counci1member~ v"
Beverly A. Authelet, City Clerk \jJ-
Reapproval of December 10, 1996 Minutes
TO:
FROM:
Attached is a copy of the December 10, 1996 City Council minutes for consideration and
reapproval.
During the public hearing of Martin Altbaum's sign appeal, the Council made a condition that
there be no facia signs. This was not included in the minutes. The section to be included in the
minutes is found on page 10. It has been highlighted.
Since I was not at the meeting and since I was not told about any amendments, I only looked
at the minutes for format problems, not content. This omission has now been caught.
RECOMMENDATION: It is recommended that the City Council approve the December 10,
1996 minutes as amended.
attach.
December 10, 1996 minutes
DATE: January 16, 1997
TO: Mayor and City Councilmembers
FROM: Beverly A. Autbelet, City ClerkV
SUBJECT: Modification to City Council Agenda
On January 7, 1997, tbe City Council approved modifying the Council agenda to combine the
City Council and Redevelopment Agency Consent Calendars.
In order to do this, certain legal requirements must be met, such as calling the Agency meeting
to order and taking roll. The only way this can be accomplished is to adjourn the City Council
meeting to the Agency Meeting. Therefore, the Council agenda has been modified as follows:
At the end of the City Council Consent Calendar, a section has been added which
states, "Adiournment to Relrnlar and/or Joint Meetinl! of the RedeveloDment
A~encv." To eliminate having to physically go to the Agency Agenda, just the
page(s) with the Agency Roll Call and Agency Consent Calendar will be attached
to the Council's Cover Agenda. It will be copied on yellow paper to separate the
two agendas. At the end of the Agency's Consent Calendar, it will note that the
Agency is to adjourn to the regular City Council meeting.
Please note that in order to read the staff report and background information on an Agency
Consent item, one must refer to the Agency Agenda Packet. The Council packet and the
Agency packet will not be combined.
cc: Chris Salomone
John Goss
Sid Morris
January IS, 1997
SUBJECT:
The Honorable Mayor and City Council " C\J\
John D. Goss, City Manager JGl ~ ~ 11
City Council Meeting of January 21, 1997
TO:
FROM:
This will transmit the agenda and related materials for the regular City Council meeting of
Tuesday, January 21, 1997. Comments regarding the Written Communications are as follows:
Sa. This is a letter from the City Attorney stating that to the best of his knowledge from
observance of actions taken in Closed Session on January 14, 1997, there were no
reportable actions which are required to be reported under the Brown Act.
IT IS RECOMMENDED THAT THIS LETTER BE RECEIVED AND FILED.
5b. IT IS RECOMMENDED THAT DON READ'S RESIGNATION FROM THE
ECONOMIC DEVELOPMENT COMMISSION BE ACCEPTED WITH REGRET AND
THE CITY CLERK BE DIRECTED TO POST IMMEDIATELY ACCORDING,TO
THE MADDY ACT IN THE CLERK'S OFFICE AND THE PUBLIC LIBRARY.
JDG:mab
PUBLIC J-IEARlNG CHECK LIST
PUBLIC HEARlNG DATE: IP;j 97
2- / I ~
SUBJECT: . C.i C4"::'.,.;I.; --. - /
LOCATION: IP ~$ ~~~~~~ ~
~ t! c!~O/1 47 ~p~ g~~ F'~..; j~~P~~<7~-:
SENT TO STAR NEWS FOR PUB IC TION u BY F~~? BY HAND _; BY MAIL. ,. /
I II c. '7
PUBLICATION DATE
~l~5?
32)_
NO. MAILED
MAILED NOTICES TO PROPERTY OWNERS
PER GC !i54992 Legislative Staff, Construction Industry Fed, 6336 Greenwich Dr Suite F. San Diego, 92122
fJ;/<l7
/
/'
LOGGED IN AGENDA BOOK
COPIES TO:
Administration (4)
Planning
Originating Department
Engineering
~
Others
City Clerk's Office (2)
/
1/5/ f 7
I I
POST ON BULLETIN BOARDS
SPECIAL INSTRUCTIONS:
7/93
-55-
NOTICE OF PUBLIC HEARING
BY THE CHULA VISTA CITY COUNCIL
CHULA VISTA, CALIFORNIA
NOTICE IS HEREBY GIVEN THAT THE CHULA VISTA CITY COUNCIL will hold
a public hearing to consider the following:
Applications submitted by Rancho Del Rey L.P. to subdivide 25.8 acres located on
the south side of East "J" Street between Paseo Ranchero and Vaquero Court within
the Rancho Del Rey SPA III Planned Community and amend the Rancho Del Rey
SPA III Sectional Planning Area Plan and associated documents to allow a 58 unit
density transfer on to the above mentioned site. For further information call Project
Planner J. Luis Hernandez in the Planning Department at 691-5090.
If you wish to challenge the City's action on these matters in court, you may be limited to
raising only those issues you or someone else raised at the public hearing described in this
notice, or in written correspondence delivered to the City Clerk's Office at or prior to the
public hearing.
SAID PUBLIC HEARING WILL BE HELD BY THE CITY COUNCIL on Tuesday,
January 21, 1997, at 6:00 p.m. in the Council Chambers, Public Services Building, 276
Fourth Avenue, at which time any person desiring to be heard may appear.
DATED: January 8, 1997
NOTICE OF PUBLIC HEARING BY THE
CITY COUNCIL OF
CHULA VISTA, CALIFORNIA
NOTICE IS HEREBY GIVEN THAT A PUBLIC HEARING WILL BE HELD BY THE CITY COUNCIL of
Chula Vista, California for the purpose of considering applications submitted by Rancho Del Rey L.P. to
subdivide 25.8 acres located on the south side of East "J" Street between Paseo Ranchero and Vaquero Court
(Parcels known as R-6 and OS-7) within the Rancho Del Rey SPA III Planned Community (PCS-97-01), and
amend the Rancho Del Rey SPA III Sectional Planning Area (SPA) Plan and associated documents to allow
a fifty eight (58) unit density transfer on to the above mentioned site (PCM-97-01). More specifically, the SPA
Amendment and Tentative Subdivision Map applications requests the following:
. Reduce Parcel R-7c number of permitted dwelling units from 220 to 120 (-100) and the density from
12.6 to 6.9 du/ac. .
. Increase Parcel R-6 number of permitted dwelling units from 228 to 286 (+58 du's) and the density
from 12.0 to 15.7 du/ac.
. Reduce the SPA's total number of permitted dwelling units from 1,312 to 1,270 (-42 du's) and the
density from 6.4 to 6.1 du/ac.
. Subdivide 25.8 acres into four lots. Three residential lots containing a total of 246 condominium units
in 15.2 acres and a 10.6 acre open space lot.
The City Council will also consider an appeal of a decision of the Design Review Committee to deny the site
plan and architecture of the proposed development (DRC-97-01).
Any written comments or petitions to be submitted to the City Council must be received in the Planning
Department no later than noon on the date of the hearing. Please direct any questions or comments to Project
Planner J. Luis Hernandez in the Planning Department, Public Services Building, Chula Vista Civic Center,
276 Fourth Avenue, Chula Vista California 91910, or by calling (619) 691-5090. Please include the Case
Number noted at the bottom of this notice in all correspondence.
The Appeal as well as proposed Rancho Del Rey SPA III Sectional Planning Area (SPA) Plan amendment
and Tentative Subdivision Map applications, and accompanying documentation/plans are on file and available
for inspection and review at the City Planning Department.
If you wish to challenge the City's action on this SPA Plan Amendment and Tentative Subdivision Map in
court, you may be limited to raising only those issues you or someone else raised at the public hearing,
described in this notice, or in written correspondence delivered to the City Council at or prior to the public
hearing.
SAID PUBLIC HEARING WILL BE HELD BY THE CITY COUNCIL on Tuesday January 21, 1997 at 6:00
p.m., in the Council Chambers Public Services Building, 276 Fourth Avenue, at which time any person
desiring to be heard may appear.
DATED:
CASE NO.
January 9, 1997
PCM-97-01, PCS-97-01 and DRC-97-01