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Home My WebLink Aboutcc min 2000/11/14 RDA MINUTES OF ADJOURNED REGULAR MEETINGS OF THE CITY COUNCIL AND THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA November 14, 2000 6:00 p.m. Adjourned Regular Meetings of the City Council and the Redevelopment Agency of the City of Chula Vista were called to order at 7:20 p.m. in the Council Chambers, located in the Public Services Building, 276 Fourth Avenue, Chula Vista, California. ROLL CALL PRESENT: Agency/Councilmembers Davis, Moot, Padilla, Salas, and Chair/Mayor Horton ABSENT: Agency/Councilmembers: None ALSO PRESENT: Executive Director/City Manager Rowlands, Agency/City Attorney Kaheny, Deputy City Clerk Norris CONSENT ITEMS (Item 1) 1. APPROVAL OF MINUTES: September 26, 2000; October 10, 2000 ACTION: Chair/Mayor Horton moved to approve Consent Item #1. Agency/ Councilmember Salas seconded the motion, and it carded 5-0. ACTION ITEMS 2. AGENCY RESOLUTION NO. 1702 / COUNCIL RESOLUTION NO. 2000-429, JOINT RESOLUTION OF THE CITY COUNCIL AND THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA AWARDING A CONTRACT TO ADVOCATION, 1NC. FOR LEGISLATIVE REPRESENTATION FOR THE 2001-2002 LEGISLATIVE SESSION AND AUTHORIZING THE MAYOR/CHAIR TO EXECUTE AN AGREEMENT ON BEHALF OF THE CITY OF CHULA VISTA On December 31, 2000, the current agreement with The Wilson Group expires. On September 18, 2000, the City issued a Request for Proposals to qualified firms for legislative representation for the period January 1, 2001 through December 31, 2002. An internal evaluation team reviewed the proposals submitted and has recommended that the contract for legislative representation be awarded to Advocation, Inc. (City Manager; City Attorney; Intergovernmental Affairs Coordinator) ACTION: Agency/Councilmember Padilla offered Agency Resolution No. 1702 and Council Resolution No. 2000-429, headings read, texts waived. The motion carried 5-0. ACTION ITEMS (Continued) 3. AGENCY RESOLUTION NO. 1703, RESOLUTION OF THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA APPROVING A CONSULTANT AGREEMENT WITH PROGRESSIVE URBAN MANAGEMENT ASSOCIATES (PUMA) FOR IMPLEMENTATION OF A PROPERTY-BASED BUSINESS IMPROVEMENT DISTRICT (PBID) WITHIN THE TOWN CENTRE I REDEVELOPMENT PROJECT AREA; APPROPRIATING $52,803 FROM ANTICIPATED REVENUES IN THE TOWN CENTRE I REDEVELOPMENT PROJECT AREA; AND AUTHORIZING THE CHAIR TO EXECUTE SAID AGREEMENT-- The existing downtown Chula Vista Business Improvement District (BID) was created in 1971 and currently functions as the Downtown Business Association (DBA). This BID is organized under 1965 State BID legislation, which provides for the assessment of businesses within the district to carry out promotional and marketing activities. Under the existing BID, the DBA receives approximately $20,000 per year from annual assessments. Because the assessment represents only a small percentage of the total current DBA budget, the Redevelopment Agency helps subsidize the DBA with an additional $50,000 annually for salaries, promotional activities and marketing. Based on the positive experience of other business districts in California and nationally, a property-based business improvement district (with annual assessments of property-owners within the district) has been identified as an important tool in the revitalization of the Third Avenue district. As a result, working together with the DBA, the Town Centre Project Area Committee, and the Public Works Department's Open Space Division, Agency staff has conducted a Request for Qualifications (REQ) for a consultant to implement a property-based business improvement district for downtown Chula Vista. (Community Development Director) ACTION: Agency/Councilmember Padilla offered Resolution No, 1703, heading read, text waived. The motion carried 5-0. 4. AGENCY RESOLUTION NO. 1704 / COUNCIL RESOLUTION NO. 2000-430, JOINT RESOLUTION OF THE CITY COUNCIL AND THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA AUTHORIZING A STOREFRONT RENOVATION PROGRAM AND APPROPRIATING $85,000 FOR THIS PURPOSE FROM THE UNAPPROPRIATED FUND BALANCE OF THE GENERAL FUND TO THE TOWN CENTRE I PROJECT AREA FUND-- The Council and Agency recognize that its central retail and dining area on Third Avenue in downtown Chula Vista is a symbol of the overall community's economic health, quality of life, pride and community history. As a key pedestrian gathering place and the historic core of the community, the Third Avenue district provides jobs, cultural enrichment and social opportunities for all Page 2 CouncWRDA Minutes 11/14/2000 ACTION ITEMS (Continued) citizens of Chula Vista. Key to the vibrancy of downtown is the physical appearance of storefronts and signs. The proposed program will provide matching rebate grants, design and technical assistance for fa¢ade improvements on eligible existing structures in a target area of the Town Centre I project area. Eligible projects will include full renovations including landscaping, sidewalk cafes and shade structures, awnings and signs. (Community Development Director) Redevelopment Manager Estes gave a presentation illustrating the purpose of the program: to revitalize downtown; increase property value; increase business and leisure visits; and expand investment opportunities. He also highlighted the financial, technical, and design assistance tools for the program. Chair/Mayor Horton requested that staff be more aggressive with monitoring signage criteria in order to avoid illicit signs that would not be beneficial for revitalization in the downtown area. Agency/Councilmember Salas complimented Jack Blakely for his contribution with enhancements and revitalization of the downtown area. ACTION: Agency/Councilmember Salas offered Agency Resolution No. 1704 and Council Resolution No. 2000-430, headings read, texts waived. The motion carried 5-0. OTHER BUS1NESS 5. DIRECTOR'S REPORTS There were none. 6. CHAIR/MAYOR'S REPORTS a. Extension of time for Lermar response to Port RFP Chair/Mayor Horton reported that the Port voted unanimously to extend the timeframe for Lennar for 90 days from January 1, 2001 and that City staff supported the recommendation. 7. AGENCY/COUNCIL COMMENTS There were none. Page 3 Council/RDA Minutes 11/14/2000 CLOSED SESSION 8. CONFERENCE WITH REAL PROPERTY NEGOTIATOR --Pursuant to Government Code Section 54956.8 Property: Assessor Parcel Nos. 568-270-03; 568-270-11 (approximately 2.85 acres located at the southeast comer of Fourth Avenue and F Street) Negotiating Parties: City Council / Redevelopment Agency (Sid Morris / Chris Salomone) and Chula Vista Center (Robert Caplan) Under Negotiations: Price and terms for acquisition ACTION: Instructions were given to Counsel. 9. CONFERENCE WITH LEGAL COUNSEL REGARDING ANTICIPATED LITIGATION--Pursuant to Government Code Section 54956.9(B) One Case Claim No. 2000-00010 No action was taken. ADJOURNMENT At 8:30 p.m., Chair/Mayor Horton adjourned the meeting to the Redevelopment Agency meeting on December 5, 2000 at 4:00 p.m., immediately following the City Council meeting, in the City Council Chambers. Respectfully submitted, Susan Bigelow, AAE, CMC, City Clerk Page 4 Council/RDA Minutes 11/14/2000