HomeMy WebLinkAboutReso 2005-296
RESOLUTION NO. 2005-296
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA ADOPTING AN ALTERNATIVE VERSION OF
THE CITY LOGO; AMENDING COUNCIL POLICY NO. 100-0 I;
AND ADOPTING THE HANDBOOK ENTITLED, "USING THE
LOGO PROPERLY" TO SUPPLEMENT COUNCIL POLICY NO.
100-01 REGARDING USE OF THE CITY LOGO AND SEAL
WHEREAS, the City ofChula Vista (City) adopted a City logo (Logo) and Council policy
governing the use of that logo, Policy No. 100-01 (Policy) in 1985, and that logo and policy are still
in effect; and
WHEREAS, the City's Office of Communications administers the policy and is charged with
ensuring that all departments and contracted vendors use the logo properly; and
WHEREAS, City staff within the Office of Communications has detennined that there is a
limitation to the logo design which reduces the logo's effectiveness in certain fonnats, in that, the
square design of the logo does not work well in horizontal layouts because it must be reduced to such
an extent that its visual impact is lost; and
WHEREAS, the Office of Communications' staff has developed an alternative, horizontal
version of the Logo which is more appropriately suited to horizontal layouts; and
WHEREAS, the alternative version of the logo, as proposed by City staff, will maintain the
integrity and recognizability of the logo, as adopted in ] 985, while allowing its use in a wider array
of graphic designs; and
WHEREAS, the Office of Communications has prepared an explanatory handbook, entitled
"Using the Logo Properly," on the proper use of both versions of the logo.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City ofChula Vista
does hereby adopt the alternative design of the City Logo, attached to this resolution as Exhibit "A,"
to be used, where appropriate, as an alternative to, the City Logo adopted in ] 985.
BE IT FURTHER RESOLVED that the City Council of the City of Chula Vista does hereby
adopt the Handbook, entitled "Using the Logo Properly," a copy of which is on file in the Office of
the City Clerk, to supplement Council Policy No. ] 00-0] as amended, governing the use of the Logo
and the City Seal.
BE IT FURTHER RESOLVED that the City Council of the City ofChula Vista does hereby
direct the City Attorney to secure additional copyrights, to the extent such copyrights are necessary to
protect the alternative Logo design !Tom unauthorized use.
Resolution No. 2005-296
Page 2
Presented by
Approved as to form by
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Liz P ell
Communications Director
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Ann Moore
City Attorney
PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula
Vista, California, this 13th day of September, 2005, by the following vote:
AYES:
Councilmembers:
Castaneda, McCann, Rindone, and Padilla
NAYS:
Councilmembers:
None
ABSENT:
Councilmembers:
Davis
ATTEST:
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Susan Bigelow, MMC, City C
STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO )
CITY OF CHULA VISTA )
I, Susan Bigelow, City Clerk of Chula Vista, California, do hereby certify that the foregoing
Resolution No. 2005-296 was duly passed, approved, and adopted by the City Council at a regular
meeting of the Chula Vista City Council held on the 13th day of September, 2005.
Executed this 13th day of September, 2005.
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Susan Bigelow, MMC, City Cler
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Resolution No. 2005-296
Page 3
EXHIBIT A
Alternative Horizontal logo
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