HomeMy WebLinkAboutReso 1983-11496
RESOLUTION NO. 11496
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA APPROVING PROPOSED BUDGET AND ACHIEVEMENT REPORT
FOR THE DOWNTOWN IMPROVEMENT DISTRICT
The City Council of the City of Chula Vista does hereby
resolve as follows:
WHEREAS, Ordinance No. 1885 requires the City Council to
review the budget submitted by and the activities of the Town
Centre Business and Professional Association. and to authorize the
disbursement of funds received through the business license tax
imposed on the parking and business improvement area for the
general promotion of retail trade and other commercial and pro-
fessional businesses, and
WHEREAS, the Town Centre Business and Professional
Association has now submitted the budget and achievement report as
set forth in Exhibits A and B, attached hereto and incorporated
herein by reference as if set forth in full, and
WHEREAS, the Finance Director has recommended that the
Council now approve the proposed 1984 budget and accept the 1983
report of achievements as contained in said exhibits.
NOW, THEREFORE, BE IT RESOLVED that the City Council of
the City of Chula Vista does hereby approve the proposed 1984
budget of the Town Centre Business and Professional Association
and accepts the achievement report recommending the desirability
of continuing the Downtown Improvement Area.
Presented by
Approved as to form by
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"Gordon K. Grant, Director of
Finance
~~
City Attorney
ADOPTED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
20th December
JlA VISTA, CALIFORNIA, this day of
83 ,by the following vote, to_it:
Scott, Malcolm, Cox, Moore, McCAndliss
ES: Councilmen
V'ES: Councilmen
STAIN: Coll1Cilmen
SENT: Councilmen
None
None
None
/l.C"
the City of Chula Vista
4TE OF CALIFORNIA )
UNTY OF SAN DIEGO ) s s.
"Y OF CHULA VISTA )
I, JENNIE M. FULASZ, CMC, CITY CLERK of the City of Chula Vista, California,
I HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of
RESOLUTION NO. 11496
,and that the same has not been amended or repealed.
,TED
(seal)
City Clerk
:-660
CHULA VISTA DOWNTOWN COMMITTEE
EXHIBIT A
November IS, 1983
Mayor and City Council
City of Chula Vista
276 Fourth Avenue
Chula Vista, CA 92010
The following is the proposed 1984 promotion budget for the
Town Centre Improvement District;
1984 Budget
Advertising;
Newspaper;
Brochure:
Total Proposed for 1984
4,000.00
2,000.00
800.00
100.00
4,500.00
4,500.00
50.00
500.00
1,000.00
500.00
300.00
100.00
300.00
500.00
1,200.00
500.00
3,600.00
24,450.00
California Downtown Association
Business Salutes Chula Vista
Country Festival
Founders Day
Music In Park
Miscellaneous
Insurance
Christmas Decorations Storage
Placement of Flags on Holidays
Snow & Tree Lighting Ceremony
Newsletter ( P.I.P. etc.)
Postage
Christmas Parade
Christmas Decorations
Coordinator Salary
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A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE
233 FOURTH AVENUE . CHULA VISTA, CALIFORNIA 92010 . TELEPHONE, (619) 420-6602
CHULA VISTA DOWNTOWN COMMITTEE
EXHIBIT B
November 15, 1983
Mayor and City Council
City of Chula Vista
276 Fourth Avenue
Chula Vista, CA 92010
Gentlemen:
In carrying out the purpose of the Downtown Committee of the Chula Vista Chamber
of Commerce, the following items and activities in which we have been involved:
Newsletters and flyers: Monthly newsletters, and special interest flyers, are
printed and distributed to each of the members of the Downtown Committee.
Coordinator: Our Coordinator, Garben " Van" Putten acts as secretary for the
Association keeping minutes and attending the meetings. He visits the various
places of business, distributing newsletters, flyers, posters, and other materials.
He also attends various grand openings and .. mixers II in the area.
We subscribe to membership in the California Downtown Assocation, and send Niek
Slijk to several meetings each year. These contacts have proven to be a rich
source of promotional ideas and keeps us in touch with the activities of the
other California city promotion directors.
We spend a considerable amount of our budget on newsletters and radio advertising;
in this way we keep the people of the South Bay area aware of our presence, and
of our activities in the Downtown area. The Committee is aware of the new shopping
areas being developed and sense the need for our own advertising program.
The Downtown Committee sponsored three major promotions this past year;
The Country Festival was held in July; The Chula Vista Founders Day and Oktober-
fest held in October; This is the first year the Committee has worked with the
Chula Vista Jaycees planning the Fiesta de Luna Parade during the morning hours
and the Founder's Day festivities in the afternoon and evening hours. Together
these combined activities drew many thousands of people to the Third Avenue area.
The annual Starlight Yule Parade opening the Christmas season- held the first
Monday after Thanksgiving. In addition to these major events we work closely with
the Business Salutes Chula Vista Day In May, also promoting special days for various
holidays. Many thousands of people have made a special trip to Chula Vista,
attracted by these events.
A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE
233 FOURTH AVENUE . CHI II ,\ VISTA. l'ALlFORNIA 4,OW . TELEPHONE, (6]9) 4206602
/f-II~ ,&
7
Mayor and city Council
November 15, 1983
Page 2
Each Fall the Committee adds to an already impressive display of Christmas
decorations to be placed on the streets. These decorations have drawn favor-
able comments from many shoppers and visitors that come to our Downtown area.
People are beginning to add the Downtown area to the II must-see " decorations
along with the Candy Cane Lane and Mankato-Whitney displays.
Anticipating the " New Look " of the Downtown Chula Vista with the completion
of the Village Plaza area. The Downtown Committee is preparing an attractive
brochure portraying our ever beautiful trading area. This brochure would be
placed in motels, restaurants, information centers, and other strategic spots
wherever visitors and tourists would gather.
The merchants and others are happy with our efforts and we have drawn larger
crowds to the Downtown area. We are continually inviting people to participate
in our meetings which are held weekly in order to improve communications
with the Downtown Improvement District participants.
sincerely,
-, jj'
/ '" /'
1 Cu/. j~-
- --
Dick Gilmore, Chairman
Downtown Committee of
Chula Vista Chamber of Commerce
DG/bh
cc: Finance Department
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