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HomeMy WebLinkAboutReso 1984-11879 RESOLUTION NO. 11879 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA APPROVING PROPOSED BUDGET AND ACHIEVE~ENT REPORT FOR THE DOWNTOWN IMPROVEMENT DISTRICT The City Council of the City of Chula Vista does hereby resolve as follows: WHEREAS, Ordinance No. 1885 requires the City Council to review the budget submitted by and the activities of the Town Centre Business and Professional Association, and to authorize the disbursement of funds received through the business license tax imposed on the parking and business improvement area for the general promotion of retail trade and other commercial and pro- fessional businesses, and WHEREAS, the Town Centre Business and Professional Association has now submitted the budget and achievement report as set forth in Exhibi ts A and B, attached hereto and incorporated herein by reference as if set forth in full, and WHEREAS, the Finance Director has recommended that the Council now approve the proposed 1985 budget and accept the 1984 report of achievements as contained in said exhibits. NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula Vista does hereby approve the proposed 1985 budget of the Town Centre Business and Professional Association and accepts the achievement report recommending the desirability of continuing the Downtown Improvement Area. Presented by Approved as to form by \Z~~~vV~~ !,.P1omas J. H on, City Attorney ADOPTED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF ::HULA VISTA, CALIFORNIA, this 18th day of December 9 84 , by the fOllowing vote, to_it: Cox, Malcolm, McCandliss, Scott, Moore ~YES: Councilmen 'JAYES: Councilmen ~BSTAIN: COI.ncilmen ~BSENT: Councilmen None Nnnø None ~TTEST l";ø n 1 Mayor ~f t e City of Chula Vista I I ,TATE OF CALIFORNIA ) :OUNTY OF SAN DIEGO ) s s. :!TY OF CHULA VISTA ) I, JENNIE M. FULASZ, CMC, CITY CLERK of the City of Chula Vista, California, 10 HEREBY CERTIFY that the above and foregoing is a full, true and correct copy of RESOLUTION NO. 11879 ,and that the same has not been amended or repealed. ATED ( sea ) City Clerk C-660 EXHIBIT A CHULA VISTA DOWNTOWN COMMITTEE November 15, 1984 The Honorable Mayor and City Council CITY OF CHULA VISTA 276 Fourth Avenue Chula Vista, CA 92010 The following is the proposed 1985 promotion budget for the Town Centre Improvement District: Promotional Advertising Group Advertising California Downtown Association Business Salutes Chula Vista Country Festival Founders Day Music In Park Miscellaneous Insurance Christmas Decorations Storage Placement of Flags on Holidays Snow & Tree Lighting Ceremony Newsletter (P.I.P. etc.) Postage Christmas Parade Christmas Decorations Coordinator Salary TOTAL Proposed for 1985 1\ ~<t L" 1985 Budget $2800.00 1200.00 800.00 200.00 4500.00 5500.00 50.00 1000.00 1000.00 500.00 300.00 100.00 300.00 500.00 1200.00 500.00 3600.00 $24,050.00 A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE 233 FOURTH AVENUE . Gill[ A VISTA. CAliFORNIA 92010 . TELEPHONE (6]91420.6602 EXHIBIT B CHULA VISTA DOWNTOWN COMMITTEE November 26, 1984 THE HONORABLE MAYOR AND CITY COUNCIL CITY OF CHULA VISTA 276 Fourth Avenue Chula Vista, CA 92010 Dear Mayor and City Council: In carrying out the purpose of the Downtown Committee of the Chula Vista Chamber of Commerce, the following items and activities in which we have been involved: Newsletters and flyers: Monthly newslett'ers and special interest flyers, are printed and distributed to each of the members of the Downtown Committee. Coordinator: Our Coordinator, Gerben ItVan" Putten acts as secretary for the Association keeping minutes and attending the meetings. He visits the various places of business, distributing newsletters, flyers, posters, and other materials. He also attends various grand openings and Mixers in the area. We subscribe to membership in the California Downtown Association and send Niek Slijk to several meetings each year. These contacts have proven to be a rich source of promotional ideas and keeps us in touch with the acti- vities of the other California city promotion directors. We spend a considerable amount of our budget on newsletters and radio advertising; in this way we keep 'the people of the South Bay area aware of our presence and of our activities in the Downtown area. The Committee is aware of the new shopping areas being developed and sense the need for our own advertising program. ~) \'\, \ The Downtown Committee sponsored four major events this past year, the Arts and Crafts Fair was held in May with many people coming downtown with dis- plays. The Country Festival was held in July, the day ending with many people enjoying the Country Music program in the Memorial Park Bowl. The Founders Day Celebration was held in October. This is the second year the Committee has worked with the Chula Vista Jaycees planning the Fiesta de la Luna Parade in the morning hours and the Founders Day festivities in A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE 2:n FOURTH AVFNt JF . Ciill ..\ VI'-' 1:\ {!\IIFORNIA l/?OJn . TF fPHONF- Ih!'l! 420 h602 Mayor and City Council November 26, 1984 Page 2 the afternoon and evening hours. The Annual Starlight Yule Parade, opening the Christmas season, was held on the first Monday after Thanksgiving. Together these combined activities drew thousands of people to our Downtown area, many of them perhaps for the first time. In addition to these events we work closely with the Business Salutes Chula Vista day in May. Through- out the year we promote special sales events, usually around holidays. We have received good cooperation from the business and professional people of the area. The International Salsa Festival was held on Third Avenue in August. This event is sponsored by the Multiple Sclerosis Society, however, our Committee worked closely with them and felt it was a very worthwhile effort encouraging us to give even more time towards this years event. Each Fall the Committee adds to an already impressive display of Christmas decorations to be placed on the streets. These decorations have drawn favorable comments from many shoppers and visitors that come to our Downtown area. People are beginning to add the Downtown area to the "must-see" decorations along with the Candy Cane Lane and Mankato-Whitney displays. The merchants and others are happy with our efforts and we have drawn larger crowds to the Downtown area. We are continually inviting people to partici- pate in our meetings which are held weekly in order to improve communications with the Downtown Improvement District participants. Sincerely, , I' . .....~) , '/ j Mike Johnston, Chairman Downtown Committee of the Chula Vista Chamber of Commerce MJ:pd cc: Finance Department q,\~ ~