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HomeMy WebLinkAboutrda min 1983/06/09 MINUTES OF A JOINT MEETING OF THE BUSINESS AND INDUSTRY DEVELOPMENT STEERING COMMITTEE AND THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA, CALIFORNIA Thursday, June 9, 1983 Council Conference Room 4:08 p.m. City Hall ROLL CALL MEMBERS PRESENT Chairman Cox (arrived 4:20 p.m.); Members Malcolm, Moore, McCandliss, Scott STAFF PRESENT Executive Director Goss, Community Development Director Des rochers ALSO PRESENT BIDC Members: Chairman Butterfield; Members Aland, Santos, Sellgren, Slijk, Brown ITEM NO.1 - PUBLIC RELATIONS CONSULTING SERVICES Vice Chairman Scott opened the meeting at this time and explained the purpose for the joint meeting. (Member Malcolm arrived at this time, 4:10 p.m.) Executive Director Goss summarized the events since last March when the presentation was made to the Agency regarding an information program primarily concerning the staff person (who is currently on board full-time) who would be oriented towards improving the City's image. The BIDC was aware of discussions by the Agency on this subject, but had not arrived at any conclusion. It was noted that consultant assi stance was mentioned for the Public Information Coordinator on a very limited basis, appro x imate ly seven hours a month, to provide guidance and support, linkage to what had happened in the past and to assist in the operation of the Public Information Program. It was hoped that consultant services would fade in the ensuing months after the Public Information Coordinator had been trained. Mr. Goss felt that perhaps the BIDC I S goal was look i ng at a more targeted type of audience for public information. Member McCandliss discussed the controversy which has ensued as a result of their 1 ast meeting on June 2. The Agency is interested in knowi ng what direction the Committee is going in and the need for a Public Relations Consultant. In particular, she requested to know the BI DC's plans for the consultant and the possibility of incorporating this consultant service into the City's proposed work plan. Chairman Butterfield apologized for not havi ng representat ion at the Redevelopment Agency meeting to discuss this matter. He stated that the BIDC has been tryi ng to reach a different public during the time the Steeri ng Committee has been meeting. The Committee purposely did not have a recorrmendati on regard i ng the Pub 1 i c Informati on Offi cer until the Ci ty took action regarding this position. JOI NT REDEVELOPMENT AGENCY / BUSINESS AND INDUSTRY DEVELOPMENT COMMITTEE MEETING - 2 - June 9, 1983 Mr. Bob Santos, Chairman of the subcommittee involved in the development of a public relations plan, exp 1 ai ned that when the BIDC started they tri ed to accomplish some things as a group and wanted to correct weaknesses in the City. One of the weaknesses was the publ ic relations effort. The Carey Report stated that a positive image did exist within the City while a negative image generally existed on the outside. Subsequently, the Committee felt that adverti sing was an app ropri ate method to uti 1 i ze until the City has a "product" to sell. The public relations scope of work was identified through the efforts of Nuffer/Smith. Mr. Santos di stri buted copi es of thi s scope of work. Hopefully, the tasks 1 i sted can be accomp 1 i shed over the next five months. Mr. Santos discussed the background regarding the development of the subcommi ttee' s position concerning a Public Relations Consultant. He felt that a Public Relations Counsel is more important and should be obtained before the City's Publ ic Information Officer. Mr Santos stated that the target publics of the Public Information Officer were quite different from the target publics of the Committee. He added that it was implicit in his understandi ng that the Pub 1 i c Informat ion Offi cer woul d have the counse 1 of the Public Relations Consultant to guide him, at least initially. (Chairman Cox arrived at this time, 4:20 p.m.) Member McCandl i ss di scussed the pri orit i es of the BIDC. She had cons i de red the economic development side as a higher priority than putting together a slide presentation. In terms of implementing a public relations campaign, there would sti 11 be a credibil ity problem, particularly concerning the available industrial land ready for development. Mr. Santos noted that the BIDC is trying to address image and business climate of the City. Discussion followed concerning the amount of available land in the City of Chula Vista, especially on the Bayfront. Both bodi es also commented on the structure of the Request for Proposal. Member Moore discussed the need for a Public Relations Consultant for the Public Information Coordinator to lean upon. He also discussed the priorities of this City staffer, including: preparation of a slide presentation for site selectors, organizing speakers groups, notifying other officials in the Chamber and in other cities of what the City is trying to accomplish, developing a press kit, developing a logo. Executive Director Goss surmised that what was proposed as the duties for the Public Information Officer back in March are not the same as are now proposed. (Member Malcolm left the meeting at this time, 4:53 p.m.) Chairman Butterfield expressed concern in accomplishing the tasks set forth by the Committee. And he suggested that a professional counselor would be needed in the next six months. JOINT REDEVELOPMENT AGENCY / BUSINESS AND INDUSTRY DEVELOPMENT COMMITTEE MEETING - 3 - June g, 1983 Member Brown stated that the BIDC should go back and review the topic di scussed thi s afternoon in order to make a recommendation to the Agency without reservation. Member Santos summarized that the question to be answered is whether we have a public relations firm to lead us or to simply help us. Member Scott indicated that it is extremely important to dovetail the public relations consulting services with the efforts of the City's Public Information Officer. And, a po 1 i cy statement that embodi es the coordi nati on of the two would be helpful. MOTION TO AUTHORIZE EXPENDITURE OF $3,000 MSUC (Scott/Moore) to authorize $3,000 for an outside consultant with the language for coordinating the efforts on a significant basis with the City's in-house Public Information Coordinator. Member McCandl i ss added that, as a pol i cy statement, the Agency must i ndi cate that there is a time certain role for the Public Relations Consultant so that the Agency has the ability to terminate the contract at the end of six months. Chairman Cox clarified that the intent of the mot ion was that $3,000 of Redeve 1 opment Agency funds woul d be contri buted to match the BIDC funds of $3,000 for the Public Relations Consultant. Community Development Director Desrochers informed the Agency that a marketing consultant is in attendance at this afternoon's BIDC meeting to give a presentation. The Recording Secretary was excused and the Executive Secretary reported that the joint Agency/BIDC meeting adjourned at 5:45 p.m. WPC 0696H -_._~..._---_._-----