Loading...
HomeMy WebLinkAboutrda min 1982/01/21 MINUl'ES OF AN ADJOURNED REX;ULAR MEETING OF THE REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA, CALIFORNIA Thursday, January 21,1982 Council Conference Room 4:04 p.m. City Hall ROLL CALL MEMBERS PRESENT Chairman Cox; Members Gillow, Campbell, McCandliss, Scott MEMBERS ABSENT None STAFF PRESENT Executive Director Cole, Conununity Development Director Desrochers, Special Counsel Reed, Redevelopment Coordinator zegler, Development Services Administrator Robens, Agency Attorney Lindberg, Development Specialist Kassman ALSO PRESENT David Nuffer, Marie Carey, Kerry Tucker ITEM NO. 1 - RESOLUTION NO. 350 - TRANSFERRING FUNDS FROM THIRD AVENUE STREET IMPROVEMENTS TO COMMERCIAL REHABILITATION Transfer of a portion of Block Grant funds from the Conunercial Rehabilitation Program to the Third Avenue Street Improvements project is proposed. An equal amount of Redevelopment Agency funds from the Third Avenue project is proposed to be transferred to the Conunercial Rehabilitation Program. In this way, the Commercial Rehabilitation Program would be facilitated by the use of local rather than federal funds. RESOLtJI'ION OFFERED by Chairman Cox, the reading of the text was waived by unanimous consent, passed, and adopted unanimously. ITEM NO. 2 - REPORr: SUBMISSION OF PUBLIC RELATIONS REPORr AND STRATEGY PLAN At their January 6th meeting, the Public Relations Task Force was presented with the results of the Internal Leadership and Residence Surveys conducted by The carey Company in cooperation with Nuffer/smith Associates. As a result of these surveys, a program promoting economic development was also presented. The Task Force will meet on February 3 to review the report and formulate reconunendations for public action. At this time, Chairman Cox introduced Mr. David Nuffer, President of Nuffer/smith, Mr. Kerry Tucker, Vice-President of Nuffer/smith, Ms. Marie Carey of The carey Company. 1/21/82 Adjourned Regular Meeting - Redevelopment Agency -2- January 21, 1982 In addition, the Chairman introduced members of the Economic Task Force and the Planning Task Force. These two conunittees were instrumental in the formulation of the proposed strategy plan. Conununity Development Director Desrochers commented that today's presentation by The carey Company is a preliminary report on the economic development proposed for the City. Nuffer/smith's public relations plan will be presented after the Agency has had time to consider the economic development plan. Mr. Desrochers reiterated that no formal action is required from the Agency this afternoon. DAVID NUFFER NUFFER/SMITH ASSOCIATES 2560 First Avenue Building, Ste. 103 San Diego, CA 92103 Mr. Nuffer reported that it has been a very rewarding and unique experience to work with Chula vista. He felt that the research that has been performed would lead to a whole new era for Chula vista. He hoped that the public Relations Plan would lead to an economic plan. MARl E CAREY THE CAREY COMPANY 3991 Crown Point Drive San Diego, CA 92109 Ms. Carey briefly went over the background of the formation of the Economic Task Force and her role as the subcontractor with Nuffer/smith. using an opague projector, Ms. carey announced the results of the surveys which lead to the suggested one million dollar economic plan for the City of Chula vista. This plan would be implemented over a five-year period. Member Campbell asked why reference was not made to the importance of high levels of educational institutions as a result of the survey. In response, Ms. carey stated that although this item was mentioned, it was not considered an important criterion suggested by site selectors. Member campbell praised The carey Company presentation and the excellent coverage. Chairman Cox commented on the heavy emphasis placed on the use of volunteers. He requested that more detailed information on the function of the volunteers should be addressed as to where they would be most helpful. In answer to Member Mccandliss I question, Ms. carey stated that volunteers would be most functional in phase IV of the proposed plan, "red carpet treatment." 1/21/82 Adjourned Regular Meeting - Redevelopment Agency -3- January 21,1982 Discussion ensued relative to the City of Chula Vista's lack of a national headquarters operation and the City's apparent lack of aggressive leadership. It was also pointed out that the results of the surveys are perceptions - they are not facts. Member Scott remarked that the report must have some validity, as he noted that the original economic task force came up with the same conclusions. Chairman Cox noted that Chula vista would need to fund upwards of 40% of the Public Relations Program, while the other 60% would come from private sources. MOTION TO IMPLEMENT ECONOMIC DEVELOPMENT/PUBLIC RELATIONS STRATEGY PLANS MSUC (Scott/Campbell) to form an ad hoc task force and implement Economic Development/public Relations Strategy plans for the City. Member McCandliss conunented that the representation on the ad hoc conunittee should be very carefully made. She suggested possibly that people who are highly placed in the business area, who have contacts to locations outside the area, and members of the public sector who are enthusiastic as well as powerful, should be considered for the Task Force. Member Gillow pointed out that the prime task of the newly formed Task Force would be to raise money and support for their function. It was noted that with the action taken this afternoon, the former conunittees, Economic Development Task Force and Public Relations Task Force, would be dissolved. Member Campbell stated that we should immediately spell out the charge of the task force by defining its charter and objectives. Chairman Cox requested that staff come up with a date for the purpose of holding a work session with the City Council for the exchanging of ideas. In this regard, Ms. carey indicated that she would look into providing an outline for this purpose. Member Scott also requested that the public relations consultant address the responsibili ty of issuing regular press releases from the Mayor's Office. Mr. Nuffer indicated that he would check into his contract with the City to see if this suggestion can be acconunodated. Mr. Nuffer, noting that the Conununity Development Department staff is currently reviewing the Public Relations Plan to be presented to the Agency in the next few weeks, briefly discussed the task undertaken by his consulting firm. 1/21/82 Adjourned Regular Meeting - Redevelopment Agency -4- January 21,1982 MEMBERS' COMMENTS Member McCandliss sununarized her understanding of the resident survey. She noted that Chula Vista leaders should conununicate more with residents and that this topic should be brought up at budget time to see if there is some type of formal or informal way to accomplish this. ADJOURNMENT at 5:05 p.m. to the regular 1982 at 7:00 p.m. 1/21/82