HomeMy WebLinkAboutrda min 1980/06/05 8 PM
M INUnS OF A WORKSHOP MEETING Œ' THE
REDEVELOPMENT AGENCY OF THE CITY OF CHULA VISTA
Thursday - 8:28 p.m. June 5, 1980
A workshop meeting of the Redevelopment Agency of the City of Chula Vista was held on
the above date beginning at 8:28 p.m. in the Council Chambers of the Public Services
Building, 276 Fourth Avenue, Chula Vista, California with the following:
MEMBERS PRESENT Chairman Hyde; Members McCandliss, Scott, Gillow, Cox
Members Absent None
STAFF PRESENT Executive Director Cole, Conmunity Development Director
Desrochers, Special Counsel Reed, Community Development
Coordinator Sanseverino, Development Services Adminis-
trator Robens, Planning Director Peterson, City Attorney
Lindberg
ALSO PRESENT Richard Zogob, Nick Turk, Rick Wise, Larry Rogers,
Mike Morris
INTRODUCTION
Community Development Director Desrochers discussed the purpose of the workshop.
The Focus Area developer and representati ves from Al pha Beta were present to descri be
their plans. The director briefly discussed the failure of last year's UDAG applica-
tion. He also commented that acquisition of various properties downtown is progres-
sing satisfactorily.
PRESENT ATION: ZOGOB - PLANS #9 AND #10
Mr. Zogob informed the Agency that his firm has developed two alternate plans for the
Focus Area called "The Village" in his marketing program.
The developer described Plan #9 stating that United Artists has conmitted a six-plex
theater, along with Monterey Bay Canners and a Marie Callender Restaurant. Of the
37,000 square feet of retail space available, half of the land is conmitted to
various tenants. He explained that the key to this layout is a tri-level parking
structure consisting of 800 cars.
Plan #10 provides for surface parking with the anchor tenant, a financial institution.
This plan could include the Bernes/1sham properties.
Scheme 5, one of the developer's earlier plans, was displayed for comparison purposes.
Member McCandliss questioned the impact of the United Artists Theater on the Vogue
and Fiesta Twin Theaters currently in operation in Chula Vista.
Community Development Director Desrochers remarked that United Artists is also
interested in a site at 1-805, and it was noted that the Mann Theater will be going
into the Bonita center.
Di scuss i on fo 11 owed on the possi bi 1 ity of the fi rst-run movi e theater showi ng "X-
rated" features. Mr. Desrochers stated that the theater would not be in the proper
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Redevelopment Agency Workshop June 5, 1980
Further discussion involved the probability of a UDAG and the condominium complex
proposed in Plans #9 and #10. Mr. Zogob commented that the idea of the condominium
offices materialized due to foreseen court complex business.
Mr. Zogob informed Agency members that the most positive aspect of Plan #10 would
be no UDAG requirement. He requested direction from the Agency as to the UDAG if
Plan #9 is chosen, and he indicated that the problem would be with financial commit-
ments.
Discussion ensued relative to IDB financing; the director referred to a letter by
bond advisors Drexel Burnham Lambert, Inc.
UPDATE AND COMMENT: ALPHA BETA
RICK WISE, DIRECTOR - REAL ESTATE
ALPHA BETA
Mr. Wise explained the history leading up to Alpha Beta's involvement in this rede-
velopment project. He emphasized of prime significance to Alpha Beta's 58,000 square
foot market proposal is the necessity to face the main artery--Third Avenue.
LARRY ROGERS
ALPHA BETA
Mr. Rogers gave a detailed presentation on Alpha Beta's marketing concept, particu-
larly as to the types of merchandise that would be sold at the subject site.
MIKE MORRIS
C. W. CLARK, INC.
3211 Holiday Court, Suite 200
La Jolla, CA
Mr. Morris discussed how Alpha Beta would be a traffic generator as an anchor tenant
in the present shopping center and the need to have such a facility in this project.
In response to Chairman Hyde's concerns, Mr. Wise indicated that Alpha Beta still
feels that if they are to rebuild in the Third and "F" vicinity, the 58,000 square
foot store would be the most feasible and would have to be of a superdrug/market
combination unit.
In answer to Member Cox's question, Mr. Desrochers stated that if the Alpha Beta plan
was selected, the DDA would have to be restructured, Alpha Beta would not necessarily
be responsible for building out the balance of the center, and parking costs with the
develope~such as Mr. Zogob and his associates,would have to be shared.
COMMUNITY DEVELOPMENT ASSESSMENT: UDAG POSSIBILITIES
Community Development Coordinator Sanseverino commented on the UDAG comparison chart
on display. He explained that the private sector dollar to UDAG dollar ratio would
be 6:1. He noted that now IDB's would meet the UDAG criteria. During previous UDAG
submittals, IDB legislation was not in effect in California.
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Redevelopment Agency Workshop June 5, 1980
Mr. Sanseverino further explained the timeframe involved for the UDAG application
submittal. The application must be submitted to CPO in mid-June and to HUD in
mid-July for their review for the September round.
Mr. Desrochers pointed out that the developer's financial commitment must be solid-
ified when the application goes to Washington.
In answer to Member McCandliss' question, Mr. Sanseverino remarked that portions of
the previous UDAG application may be salvaged but HUD has revised the forms, there-
fore, an entirely new application will have to be written.
The director commented if UDAG direction is given, Mr. Sanseverino would be assigned,
along with a department analyst, to work full time for the next two weeks only on
the UDAG.
BERNES/ISHN<1 PROPERTIES
As of this date, neither property owner has been presented with a formal offer.
They have, though, been provided with an appraisal evaluation. It is important
that a decision on these parcels be made with regard to acquisition in the near
future. Special Counsel Reed further explained the need for the Agency to decide
on this matter.
PLAN EVALUATION AND STAFF RECOMMENDATION
A proposed "Parking Evaluation" for the three plans was displayed with parking
deficiencies noted. The conclusion, according to the plan, was that all three
plans could function with regard to parking as proposed by each plan.
Also displayed was a "Plan Evaluation" with symbols depicting "above average,"
"standard," and "below average." The Project Area Committee's recommendation was
definitely in favor of Plan #9 and against Alpha Beta's plan.
PUBLIC C(}1MENTS
BILL UPHN<1
VOGUE THEATER
226 Third Avenue
Chula Vista, CA
Mr. Upham spoke in opposition towards Plan #9 citing the congested parking problems.
He commented that United Artists was turned down in Mission Valley because they would
not agree to reciprocal parking.
JERRY WILLITS
FIESTA TWIN CINEMAS
475 Fifth Avenue
Chula Vista, CA
Mr. Willits spoke against Plan #9. He pointed out that his organization could not
compete with an outfit as large as United Artists and proceeded to describe the
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Redevelopment Agency Workshop June 5, 1980
bidding process involved. He also commented that the three-level parking structure
woul d be a crime target.
JOY SHERESH
688 Robert Avenue
Chula Vista, CA
Mrs. Sheresh spoke in favor of Plan #9 and expressed her gratitude to the City for
trying to bring more amiable conveniences for the citizens of Chula Vista.
FARRELL'S ICE CREAM PARLOR
481 Fi fth Avenue
Chula Vista, CA
The representative from Farrell's spoke in opposition of Plan #9 stating that he is
also planning to operate next to the new Mann Theater complex in National City.
CHULA VISTA PHARMACY
299 Thi rd Avenue
Chula Vista, CA
The representative from the Chula Vista Pharmacy spoke in opposition towards the
Alpha Beta plan on behalf of the various pharmacies located in and around the focus
area.
There were no further public comments.
Member McCandliss stated that she had reservations about the Alpha Beta plan when
it was first presented, but now is in complete opposition to it. She further em-
phasized the need for a thorough traffic study by the Traffic Engineer and the
Environmental Review Coordinator relative to Plan #9.
Development Services Administrator Robens told the Agency that Third Avenue would
not be a "free flowing" street. He noted that the purpose of Third Avenue is to
attract shoppers and was not specifically designed to attract "thru traffic." He
did point out that the only problem intersection would be at Third and "F," and
that probably the traffic control devices would not be accurate.
Mr. Desrochers remarked that before a UDAG application is awarded, a complete
environmental study will have to be made.
Mr. Zogob described the tri-level parking structure and pointed out that this area
would have to be more adequately patrolled.
Member Cox commented that Plan #9 seems to best address the initial concerns of the
City. He expressed concern though that a supermarket to serve the clientele needs
to be provided.
In response to Member McCandliss' question, Community Development Director Desrochers
stated that nothing has been done to upgrade the condition of the vacated Alpha
Beta site mainly because of the firm's continued interest in the project. Mr. Wise
indicated that Alpha Beta is still paying rent and hasn't subleased the property due
to the potential development.
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Redevelopment Agency Workshop June 5, 1980
Special Counsel Reed commented that the executor of the Berenson estate and Mr.
Berenson's beneficiaries are beginning to show more interest in the property as
they become aware of the economic opportunities available to them.
Relative to Plan #9, Member Scott expressed reservations towards parking. He di d
feel, however, that this plan does meet the City's criteria.
Chairman Hyde commented on the response from citizens with regard to obtaining an-
other supermarket in the downtown area. He stated that a supermarket/drug combina-
tion would not be appropriate in this area.
Member Gillow discussed Plan #9. He felt that another theater would create traffic
problems and he wasn't sure that a theater was the best use of the site. Plan no
would defer us from going through the federal hassles.
Mr. Desrochers pointed out that Plan #10 would be the fall back proposal if Plan #9
is defeated because of UDAG.
MOTION TO ACCEPT PLAN #9
It was moved by Member Cox and seconded by Member McCandliss to accept Plan #9 and
authorize staff to apply for a UDAG for the parking structure and to acquire the
Bernes/Isham properties.
The motion passed, 4-1, with Member Gillow voting "no."
REQUEST FOR EXECUTIVE SESSION
Chairman Hyde told members that the City Manager had requested a brief executive
session following tonight's workshop.
ADJOURNMENT
Chairman Hyde adjourned the meeting at 10:12 p.m.
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