HomeMy WebLinkAbout2022/09/27 Post Agenda Packet
REGULAR MEETING OF THE CITY COUNCIL
**POST AGENDA**
Date:Tuesday, September 27, 2022, 5:00 p.m.
Location:Council Chambers, 276 Fourth Avenue, Chula Vista, CA
View the Meeting Live in English & Spanish: chulavistaca.gov/councilmeetings
Cox channel 24 in English only
Welcome to your City Council Meeting
PUBLIC COMMENTS: Public comments may be submitted to the City Council in the following ways:
In-Person. The community is welcome to make public comments at this City Council meeting. Masks
or face coverings are recommended in Council Chambers and all City conference and meeting
rooms.
•
Submit an eComment: Visit www.chulavistaca.gov/councilmeetings, locate the meeting and click the
comment bubble icon. Select the item and click "Leave Comment." eComments can be submitted
until the conclusion of public comments for the item and are viewable online upon submittal. If you
have difficulty submitting eComments, email comments to: cityclerk@chulavistaca.gov.
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Spanish, please click on "ES" in the bottom right hand corner. Meetings are available anytime on the City's
website (English and Spanish).
ACCESSIBILITY: Individuals with disabilities or special needs are invited to request modifications or
accommodations to access and/or participate in a City meeting by contacting the City Clerk’s Office at
cityclerk@chulavistaca.gov or (619) 691-5041 (California Relay Service is available for the hearing impaired
by dialing 711) at least forty-eight hours in advance of the meeting.
SPEAKER TIME LIMITS: The time allotted for speakers may be adjusted by the Mayor.
- Five minutes* for specific items listed on the agenda
- Three minutes* for items NOT on the agenda (called to speak during Public Comments)
- A group of individuals may select a spokesperson to speak on their behalf on an agenda item, waiving
their option to speak individually on the same item. Generally, five minutes are allotted per person, up to
a limit of 30 minutes, although the limits may be adjusted. Members of the group must be present.
*Individuals who use a translator will be allotted twice the amount of time.
GETTING TO KNOW YOUR AGENDA
Agenda Sections:
CONSENT CALENDAR items are routine items that are not expected to prompt discussion. All items are
considered for approval at the same time with one vote. Councilmembers and staff may request items be
removed and members of the public may submit a speaker slip if they wish to comment on an item. Items
removed from the Consent Calendar are discussed after the vote on the remaining Consent Calendar items.
PUBLIC COMMENT provides the public with an opportunity to address the Council on any matter not listed on
the agenda that is within the jurisdiction of the Council. In compliance with the Brown Act, the Council cannot
take action on matters not listed on the agenda.
PUBLIC HEARINGS are held on matters specifically required by law. The Mayor opens the public hearing
and asks for presentations from staff and from the proponent or applicant involved (if applicable) in the matter
under discussion. Following questions from the Councilmembers, the Mayor opens the public hearing and
asks for public comments. The hearing is closed, and the City Council may discuss and take action.
ACTION ITEMS are items that are expected to cause discussion and/or action by the Council but do not
legally require a Public Hearing. Staff may make a presentation and Councilmembers may ask questions of
staff and the involved parties before the Mayor invites the public to provide input.
CLOSED SESSION may only be attended by members of the Council, support staff, and/or legal counsel. The
most common purpose of a Closed Session is to avoid revealing confidential information that may prejudice
the legal or negotiating position of the City or compromise the privacy interests of employees. Closed
sessions may be held only as specifically authorized by law.
Council Actions:
RESOLUTIONS are formal expressions of opinion or intention of the Council and are usually effective
immediately.
ORDINANCES are laws adopted by the Council. Ordinances usually amend, repeal or supplement the
Municipal Code; provide zoning specifications; or appropriate money for specific purposes. Most ordinances
require two hearings: an introductory hearing, generally followed by a second hearing at the next regular
meeting. Most ordinances go into effect 30 days after the final approval.
PROCLAMATIONS are issued by the City to honor significant achievements by community members,
highlight an event, promote awareness of community issues, and recognize City employees.
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Pages
1.CALL TO ORDER
2.ROLL CALL
3.PLEDGE OF ALLEGIANCE TO THE FLAG AND MOMENT OF SILENCE
4.SPECIAL ORDERS OF THE DAY
4.1.Oaths of Office for Planning Commission:
Jimmy Combs
Bryan Felber
4.2.Presentation by Marketing and Communications Manager Anne Steinberger and
Third Avenue Village Association District Director Dominic LiMandri Regarding
the Chula Vista Block Party and other Third Avenue Events
8
4.3.Presentation of a Proclamation Proclaiming September 2022 as Ovarian Cancer
Awareness Month in the City of Chula Vista
5.CONSENT CALENDAR (Items 5.1 through 5.7)
All items listed under the Consent Calendar are considered and acted upon by one
motion. Anyone may request an item be removed for separate consideration.
RECOMMENDED ACTION:
To approve the recommended action appearing below consent calendar Items 5.1
through 5.3. The headings below were read, text waived. The motion carried by the
following vote:
5.1.Approval of Meeting Minutes 15
RECOMMENDED ACTION:
Approve the minutes dated: January 11, 14, 15, 18, 2022.
5.2.Waive Reading of Text of Resolutions and Ordinances
RECOMMENDED ACTION:
Approve a motion to read only the title and waive the reading of the text of all
resolutions and ordinances at this meeting.
5.3.Consideration of Requests for Excused Absences 37
Councilmember McCann from the September 20, 2022 Special City Council
meeting.
RECOMMENDED ACTION:
Approve an excused absence request from Councilmember McCann for the
September 20, 2022, Special City Council meeting.
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ITEMS REMOVED FROM THE CONSETNT CALENDAR
5.4.Tobacco Sales: Consider Prohibiting Flavored Tobacco Sales within the City of
Chula Vista
38
Report Number: 22-0189
Location: No specific geographic location
Department: Development Services
Environmental Notice: The activity is not a “Project” as defined under Section
15378 of the California Environmental Quality Act (“CEQA”) State Guidelines;
therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental
review is required.
RECOMMENDED ACTION:
To adopt Ordinance No. 3525, heading read, text waived. The motion carried by
the following vote:
5.5.Conflict of Interest Code: Modify the List of Officials, Candidates, and Designated
Employees Who are Required to File Periodic Statements of Economic Interests
(Form 700) and Their Disclosure Categories
243
Report Number: 22-0212
Location: No specific geographic location
Department: City Clerk
Environmental Notice: The activity is not a “Project” as defined under Section
15378 of the California Environmental Quality Act State Guidelines; therefore,
pursuant to State Guidelines Section 15060(c)(3) no environmental review is
required.
RECOMMENDED ACTION:
Adopt a resolution modifying the appendix to the local Conflict of Interest Code to
revise the list of officials, candidates, and designated employees who are
required to file Statements of Economic Interests (FPPC Form 700) and their
disclosure categories.
5.6.Grant Acceptance and Appropriation: Accept Funds from The San Diego
Foundation to Create and Implement an Age-Friendly Business and Business
District Toolkit and Designation Program
264
Report Number: 22-0258
Location: No specific geographic location
Department: Development Services
Environmental Notice: The activity is not a “Project” as defined under Section
15378 of the California Environmental Quality Act (CEQA) State Guidelines;
therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental
review is required.
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RECOMMENDED ACTION:
Adopt a resolution accepting grant funds in the amount of $40,000 from The San
Diego Foundation Age-Friendly Communities grant to implement goals in the
Age-Friendly Action Plan, authorizing the City Manager or designee to enter into
necessary agreements to implement the grant, and appropriating funds for that
purpose. (4/5 Vote Required)
5.7.Agreement: Approve a Brush Clearance Services Agreement with Kingsborough
Atlas Tree Surgery, Inc.
274
Report Number: 22-0243
Location: Barons Canyon, Bonita Long Canyon, Church Canyon, Goats Hill,
Independence Canyon, and Lynwood Hills (named City canyons)
Department: Public Works
Environmental Notice: The Project qualifies for a Categorical Exemption pursuant
to the California Environmental Quality Act State Guidelines Section 15301 Class
1 (Existing Facilities) and Section 15304 Class 4 (Minor Alterations to Land). The
Project is also Exempt under a regulatory program of the Fish and Game
Commission pursuant to Section15251(b).
RECOMMENDED ACTION:
Adopt a resolution approving an agreement for brush clearance services in
certain City canyons with Kingsborough Atlas Tree Surgery, Inc. in an amount
not-to-exceed $3,169,593.
6.PUBLIC COMMENTS 313
The public may address the Council on any matter within the jurisdiction of the Council
but not on the agenda.
7.ACTION ITEMS
The following item(s) will be considered individually and are expected to elicit discussion
and deliberation.
7.1.City Election: Report by City Clerk Kerry Bigelow Regarding Possible Outcomes
of the November 2022 Election and Options to Address Potential Vacancies
316
RECOMMENDED ACTION:
Hear the report.
7.2.Parking Management: Approve the Downtown Chula Vista Parking Management
Plan Report and Implement Recommendation Numbers 1, 9 and 11 of the Report
327
Report Number: 22-0215
Location: Downtown Parking District, bounded by E Street to the north, Del Mar
Avenue to the east, Garrett Avenue to the west, and H Street to the south
Department: Development Services
Environmental Notice: The activity is not a “Project” as defined under Section
15378 of the California Environmental Quality Act (“CEQA”) State Guidelines;
therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental
review is required.
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RECOMMENDED ACTION:
Adopt a resolution approving the Downtown Chula Vista Parking Management
Plan Report dated August 2022 and implementing Recommendation Numbers 1
(Smart Meters), 9 (Norman Park Senior Center Parking Lot – remove meters,
extend to 4 hour parking limit) and 11 (increase Parking District boundary) of the
Report.
7.3.Employment Agreement: Extend and Amend City Manager Employment
Agreement
587
Location: No specific geographic location
Department: Human Resources
Environmental Notice: The activity is not a “Project” as defined under Section
15378 of the California Environmental Quality Act State Guidelines; therefore,
pursuant to State Guidelines Section 15060(c)(3) no environmental review is
required.
RECOMMENDED ACTION:
Adopt a resolution approving the amended City Manager employment agreement.
8.CITY MANAGER’S REPORTS
9.MAYOR’S REPORTS
9.1.Ratification of Appointments to the Board of Ethics:591
Scott Wm. Davenport
William Gersten
Jose Torres, Jr.
Alexia Velissaropolos
RECOMMENDED ACTION:
Ratify the appointments.
10.COUNCILMEMBERS’ COMMENTS
10.1.Councilmember Padilla:617
Consider City support of the 3rd Annual Southbay Rainbow Ride and Festival to
be held at Otay Ranch Town Center, October 8, 2022
11.CITY ATTORNEY'S REPORTS
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12.ADJOURNMENT
to the regular City Council meeting on October 4, 2022, at 5:00 p.m. in the Council
Chambers.
Materials provided to the City Council related to an open session item on this agenda are
available for public review, please contact the Office of the City Clerk at
cityclerk@chulavistaca.gov
or (619) 691-5041.
Sign up at www.chulavistaca.gov to receive email notifications when City Council
agendas are published online.
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Special Events Update
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Upcoming
Events
•October 29
Dia de los Muertos
•December 4
Starlight Nights
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City of Chula Vista
Regular Meeting of the City Council
Meeting Minutes
January 11, 2022, 5:00 p.m.
Council Chambers, 276 Fourth Avenue, Chula Vista, CA
Present: Councilmember Cardenas, Councilmember Galvez, Deputy Mayor
McCann, Councilmember Padilla, Mayor Casillas Salas
Also Present: City Manager Kachadoorian, City Attorney Googins, City Clerk
Bigelow, Assistant City Clerk Turner
The City Council minutes are prepared and ordered to correspond to the City Council Agenda.
Agenda items may be taken out of order during the meeting.
The agenda items were considered in the order presented except for Item10.1, which was heard
after the Pledge of Allegiance.
_____________________________________________________________________
1. CALL TO ORDER
A regular meeting of the City Council of the City of Chula Vista was called to order 5:03
p.m. via teleconference and in the Council Chambers, located in City Hall, 276 Fourth
Avenue, Chula Vista, California.
2. ROLL CALL
City Clerk Bigelow called the roll.
3. PLEDGE OF ALLEGIANCE TO THE FLAG AND MOMENT OF SILENCE
Deputy Mayor Cardenas led the Pledge of Allegiance.
4. SPECIAL ORDERS OF THE DAY
4.1 COVID-19 Update by the City of Chula Vista Emergency Services Manager
Marlon King
Emergency Services Manager King gave a presentation on the item.
5. CONSENT CALENDAR (Items 5.1 through 5.9)
Mayor Casillas Salas announced that Items 5.4, 5.9 and 5.10 would be removed from
the Consent Calendar.
Councilmember McCann stated he would abstain from voting on Item 5.4 due to a
potential property-related conflict of interest.
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Moved by Councilmember McCann
Seconded by Councilmember Cardenas
To approve the recommended actions appearing below consent calendar Items 5.1
through 5.3 and 5.5 through 5.8. The headings were read, text waived. The motion
carried by the following vote:
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember McCann,
Councilmember Padilla, and Mayor Casillas Salas
Result, Carried (5 to 0)
5.1 Waive Reading of Text of Resolutions and Ordinances
Approve a motion to read only the title and waive the reading of the text of all
resolutions and ordinances at this meeting.
5.2 Consideration of Request for Excused Absences
Approve an excused absence for Councilmember McCann from the December 7,
2021 City Council meeting.
5.3 Employee Positions: Approve the Addition and Deletion of Various Position
Titles
Francisco submitted a written communications regarding positions in the
Engineering & Capital Projects Department.
Adopt an ordinance amending Chula Vista Municipal Code Section 2.05.010 to add
the unclassified position titles of Communications/Special Events Coordinator and
delete the position title of Special Events Coordinator.
ORDINANCE NO. 3515 OF THE CITY OF CHULA VISTA AMENDING CHULA
VISTA MUNICIPAL CODE SECTION 2.05.010 ADDING THE UNCLASSIFIED
POSITION TITLE OF COMMUNICATIONS/SPECIAL EVENTS COORDINATOR
AND DELETING THE POSITION TITLE OF SPECIAL EVENTS COORDINATOR
(SECOND READING AND ADOPTION) (4/5 VOTE REQUIRED)
5.5 Annual Report: Fiscal Year 2020/21 Development Impact Fees, the Parkland
Acquisition and Development Fee, and Trunk Sewer Capital Reserve Funds
Receive the annual report regarding Development Impact Fees, the Parkland
Acquisition and Development Fee, and Trunk Sewer Capital Reserve Funds for
Fiscal Year 2020/21.
5.6 City Election: Call the June 7, 2022 Election for a Mayor, District 1 City
Councilmember, District 2 City Councilmember and City Attorney; and Adopt
Regulations for Candidate Statements
Adopt resolutions A) Calling a general municipal election to be held on Tuesday,
June 7, 2022, for the election of a Mayor, two Members of the City Council,
representing Districts 1 and 2, and a City Attorney; consolidating the election with
the statewide election, and requesting the County of San Diego Board of
Supervisors to permit the Registrar of Voters to perform certain services for the
conduct of the election; and B) Adopting regulations for candidates for elective
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3
office pertaining to materials submitted to the electorate at the general municipal
election on June 7, 2022.
A) RESOLUTION NO. 2022-002 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA CALLING A GENERAL MUNICIPAL ELECTION TO BE HELD ON
TUESDAY, JUNE 7, 2022, FOR THE ELECTION OF A MAYOR, TWO MEMBERS
OF THE CITY COUNCIL, REPRESENTING DISTRICTS 1 AND 2, AND A CITY
ATTORNEY; CONSOLIDATING THE ELECTION WITH THE STATEWIDE
ELECTION; AND REQUESTING THE COUNTY OF SAN DIEGO BOARD OF
SUPERVISORS TO PERMIT THE REGISTRAR OF VOTERS TO PERFORM
CERTAIN SERVICES FOR THE CONDUCT OF THE ELECTION
B) RESOLUTION NO. 2022-003 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA ADOPTING REGULATIONS FOR CANDIDATES FOR ELECTIVE
OFFICE PERTAINING TO MATERIALS SUBMITTED TO THE ELECTORATE AT
THE GENERAL MUNICIPAL ELECTION TO BE HELD TUESDAY, JUNE 7, 2022
5.7 Grant Award: Accept Grant From California Department of Justice for
Tobacco Grant Program
Adopt a resolution accepting $74,957 in grant funds and appropriating said funds
to the Police Grants Section of the State Grants Fund for the Tobacco Grant
Program.
RESOLUTION NO. 2022-004 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA ACCEPTING GRANT FUNDS IN THE AMOUNT OF $74,957 FROM THE
STATE OF CALIFORNIA DEPARTMENT OF JUSTICE, OFFICE OF THE
ATTORNEY GENERAL, TOBACCO GRANT PROGRAM, APPROVING
MEMORANDUM OF UNDERSTANDING BETWEEN THE CITY AND
CALIFORNIA DEPARTMENT OF JUSTICE, AND APPROPRIATING SAID FUNDS
TO THE POLICE GRANTS SECTION OF THE STATE GRANTS FUND
5.8 Grant Award: Accept Funding From U.S. Department of Homeland Security
for Operation Stonegarden
Zarek Lee submitted written communications in opposition to staff's
recommendation.
Delia Dominguez Cervantes submitted written communication registering a neutral
position on the item.
Adopt a resolution accepting $88,000 from the U.S. Department of Homeland
Security for Operation Stonegarden.
RESOLUTION NO. 2022-005 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA ACCEPTING $88,000 FROM THE U.S. DEPARTMENT OF HOMELAND
SECURITY AND APPROPRIATING SAID FUNDS TO THE POLICE GRANTS
SECTION OF THE FEDERAL GRANT FUND FOR OPERATION STONEGARDEN
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4
ITEMS REMOVED FROM THE CONSENT CALENDAR
5.4 Contract Award: Accepting Bids and Awarding a Contract to Just
Construction, Inc. for the ADA Pedestrian Curb Ramps Program for Fiscal
Years 2018/19 and 2020/21
Alan C. spoke in opposition to the item.
Moved by Councilmember Cardenas
Seconded by Councilmember Galvez
To adopt Resolution No. 2022-001, heading read, text waived. The motion carried
by the following vote:
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Result, Carried (5 to 0)
RESOLUTION NO. 2022-001 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA ACCEPTING BIDS; AWARDING A CONTRACT FOR THE “ADA
PEDESTRIAN CURB RAMPS PROGRAM FY2018/19 (CIP# STL0432)” AND
“ADA PEDESTRIAN CURB RAMPS PROGRAM FY2020/21 (CIP# STL0447)”
PROJECTS TO JUST CONSTRUCTION, INC. IN THE AMOUNT OF $346,362;
AND TRANSFERRING $125,500 IN TRANSNET APPROPRIATIONS FROM
STL0454, “ADA PEDESTRIAN CURB RAMPS PROGRAM FY2021/22, TO
STL0432 “ADA PEDESTRIAN CURB RAMPS PROGRAM FY2018/19” PROJECT
(4/5 VOTE REQUIRED)
5.9 Grant Acceptance: Accept Federal and State Funds Supplemental
Emergency Rental Assistance Program Awards and Enter into a
Contractor/Service Provider Agreement with SBCS Corporation for the
Administration of the Program
Alan C. spoke in opposition to the item.
Moved by Councilmember Cardenas
Seconded by Councilmember Galvez
To adopt Resolution Nos. 2022-006 through 2022-008, headings were read, text
waived. The motion carried by the following vote:
Yes (4): Councilmember Cardenas, Councilmember Galvez, Councilmember
Padilla, and Mayor Casillas Salas
Abstain (1): Councilmember McCann
Result, Carried (4 to 0)
A) RESOLUTION NO. 2022-006 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA AUTHORIZING THE ACCEPTANCE OF A SUPPLEMENTAL
ALLOCATION FROM THE AMERICAN RESCUE PLAN ACT OF 2021 FROM THE
UNITED STATES DEPARTMENT OF TREASURY FOR AN EMERGENCY
RENTAL ASSISTANCE PROGRAM (ERA2) AND APPROPRIATING SAID FUNDS
(4/5 VOTE REQUIRED)
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B) RESOLUTION NO. 2022-007 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA AUTHORIZING PARTICIPATION IN THE STATE RENTAL
ASSISTANCE PROGRAM-2, AUTHORIZING THE CITY MANAGER OR
DESIGNEE TO EXECUTE A STANDARD AGREEMENT WITH HCD FOR THE
IMPLEMENTATION OF A STATE RENTAL ASSISTANCE PROGRAM
PURSUANT TO AMERICAN RESCUE PLAN ACT OF 2021 AND ASSEMBLY
BILL 832, AND APPROPRIATING FUNDS THEREFOR (4/5 VOTE REQUIRED)
C) RESOLUTION NO. 2022-008 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA WAIVING COMPETITIVE BIDDING REQUIREMENTS PURSUANT
TO CHULA VISTA MUNICIPAL CODE SECTION 2.56.070(B)(3) AND
AUTHORIZING THE CITY MANAGER OR DESIGNEE TO ENTER INTO AN
AMENDED CONTRACTOR/SERVICE PROVIDER SERVICES AGREEMENT
WITH SBCS CORPORATION TO CONTINUE TO PROVIDE AN EMERGENCY
RENTAL AND UTILITY ASSISTANCE PROGRAM FUNDED BY STATE AND
FEDERAL AMERICAN RESCUE PLAN ACT OF 2021 ALLOCATIONS
5.10 RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA
AUTHORIZING REMOTE TELECONFERENCE MEETINGS OF THE
LEGISLATIVE BODIES OF THE CITY OF CHULA VISTA FOR THE PERIOD OF
JANUARY 12, 2022 THROUGH JANUARY 22, 2022 PURSUANT TO THE
BROWN ACT
Alan C spoke in opposition to the item.
Moved by Councilmember Cardenas
Seconded by Councilmember Galvez
To adopt Resolution No. 2022-009, heading read, text waived. The motion carried
by the following vote:
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Result, Carried (5 to 0)
RESOLUTION NO. 2022-009 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA AUTHORIZING REMOTE TELECONFERENCE MEETINGS OF THE
LEGISLATIVE BODIES OF THE CITY OF CHULA VISTA FOR THE PERIOD OF
JANUARY 12, 2022 THROUGH JANUARY 21, 2022 PURSUANT TO THE
BROWN ACT
6. PUBLIC COMMENTS
6.1 Public Comments Received for 1/11/2022
Joseph Raso and Michele Noid spoke in opposition to a rate increase for trash
services.
Alan C spoke regarding masks and COVID-19 regulations.
Susana Sanchez request an update to the City's website.
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7. PUBLIC HEARINGS
7.1 Consideration of Protests Against an Adjustment on Collection Rates to
Comply with Organic Waste Regulations
Notice of the hearing was given in accordance with legal requirements, and the
hearing was held on the date and no earlier than the specified in the notice.
Mayor Casillas Salas opened the public hearing and continued the item to the
meeting of January 25, 2022.
The following members of the public submitted written communications in
opposition to an adjustment on collection rates:
Amanda
Mark
Jeff Mullin
Lillian
James Parker
Kathleen L. Morgan
Roman Covarrubias
Roesli John
Monica
Dr. Jeff Del Merla submitted written communications offering resources to
implement a green plan as a means to alleviate the current Republic Services
strike.
7.2 Planning Commission Appeal: Conditional Use Permit and Design Review for
a 120-Bed Acute Psychiatric Hospital in the Eastlake II Planned Community,
known as Eastlake Behavioral Health Hospital
Notice of the hearing was given in accordance with legal requirements, and the
hearing was held on the date and no earlier than the specified in the notice.
Mayor Casillas Salas opened the public hearing and continued the item to the
meeting of January 25, 2022, time certain at 6:00 p.m.
8. ACTION ITEMS
8.1 Update from Republic Services on the Impacts of Recent Waste Collection
Interruptions
City Manager Kachadoorian introduced the item. Deputy City Manager Crockett
and Environmental Services Manager Medrano gave a presentation on the item.
Richard Copeland, Matt Cross and Neil Mohr representing Republic Services gave
a presentation on the item.
Council discussion ensued.
Mayor Casillas Salas requested that staff report back on the feasibility of issuing a
request for proposals at the end of the contract to select a provider, and within said
proposal, examine what it would cost to bring services in-house.
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City Attorney Googins provided clarification on the process of submitting referrals
and providing feedback for the item.
Councilmember Galvez spoke in support of declaring a public health state of
emergency and invoking the self-help option within the Republic Services contract.
The following members of the public spoke in support of Republic Services
workers:
Castillo Doheny representing Teamsters Local 542
Cesar Silva representing Teamsters Local 542
Salvador Abrica representing Teamsters Local 542
John Acosta
Michele Noid
Adan Pelayo-Mark
Cesar Fernandez, Chula Vista resident
Sophia Rodriguez, Chula Vista resident
Rita McIntyre, Chula Vista resident
Maria Whitehorse
Hilda Salas
Oscar Salas
Mayor Casillas Salas recessed the meeting at 7:06 p.m. The Council reconvened
at 7:13 p.m., with all members present.
The following members of the public spoke in opposition to the Republic Services
waste collection interruptions:
Sandra Kaltenborn
Leonardo Vanegas
Alan, Chula Vista resident
John Serrano
Ricardo Santoyo-Mejia representing Chula Vista Elementary School
District
John Teevan
Cynthia Brown
John Moot, Chula Vista resident
Jennifer Carbuccia representing Sweetwater Union High School District spoke
regarding the Republic Services contract with the District and its impacts on
schools.
The following members of the public submitted request to speak but were not
present when called:
Joseph Raso
Sean Chamberlin
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The following members of the public submitted written communication with a
neutral position on Republic Services waste collection interruption:
Johnny Romero
Roesli John
David Kaltenborn
Martin Calvo
Jonathan George
Margaret Fellenbaum
John Molina
Kathleen L Morgan
William Henry
Mrs. Lien
Dr. Del Merlan, Chula Vista resident
Tina Medina
Tina Matthias
Delia Dominguez Cervantes
Henry Cagle
Carolyn Scofield, Chula Vista resident
James Parker
Patrice Milkovich
Frank Luzzaro
Izzybeth Rodriguez-Prats
The following members of the public submitted written communication in opposition
to the Republic Services waste collection interruption:
Andy Crowe
Monica
John Galt
Robert Walker
Kelly Luna
Carol Pedersen
Roesli John
Joan Locke
Alexandra Epstein
Roman Covarrubias
Todd Voorhees
Tracy Morgan Hollingworth
James Parker
Tom O'Donnell
Daniel Zeller
Lillian
Michele Gidron
Michele
Jeff Mullin
Mark
Zarek Lee
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Amanda
John Zarem
John Sturges
Alice Kolodji
Michael Cepe
Roesli John
Robert Ledesma
Zeamora Pablo
Nancy Painter
Kristin
Elizabeth E. nelson
Adell Burge
Delia Dominguez Cervantes
Paul de la Pena
Councilmember Padilla distributed and discussed a memorandum regarding
Republic Services. At the request of Councilmember Padilla, there was
consensus of a majority of the Council to direct the City Manager and City Attorney
pursue the following actions:
1. Request the City Manager to provide immediate written notice to Republic
Services of the City’s intention to exercise its Self Help rights under
Section 11.2.3.
2. Such notice shall include Self Help actions such as the establishment of
recyclable and yard-waste collection sites at City locations with the
support of City employees — the expenses incurred being billed to
Republic Services.
3. The written notice shall include direction to Republic Services to provide
equipment and staffing to pick up materials dropped at these sites and
transport them to the landfill at their expense.
4. The written notice will also provide that the City will pursue any and all
remedies available to it under the Franchise Agreement if city-wide
collection and cleanup is not commenced within 7days.
5. Request the City Manager and City Attorney to prepare a potential
declaration of Public Health Emergency to give the City additional latitude
to address the crisis.
6. Request the City Manager to return to the City Council in 90 days with a
suggested process and timeline for initiating a Request for Proposal, or
"RFP,” for the collection of Solid Waste, and Franchised Recyclables
from Residential, Commercial, and Industrial sites within the City in
anticipation of the expiration of this agreement — or sooner if warranted.
7. Request the City Manager and City Attorney to immediately evaluate our
authority under the Franchise Agreement to direct Republic Services to
immediately suspend all collection activities on accounts of customers in
Chula Vista until the situation is resolved—and also our ability to rebate
2022/09/27 City Council Post Agenda Page 23 of 617
10
or credit customers for the weeks in which collection activit ies did not
occur.
City Attorney Googins spoke regarding City's options to address the Republic
Services waste collection interruption.
9. CITY MANAGER’S REPORTS
There were none.
10. MAYOR’S REPORTS
10.1 Consideration of Reappointment of Ann Moore to the San Diego Board of
Port Commissioners for the Term Beginning January 2023.
Council discussion ensued.
Moved by Mayor Casillas Salas
Seconded by Councilmember Padilla
To reappoint Ann Moore to the San Diego Board of Port Commissioners for the
upcoming term beginning January 2023.
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Result, Carried (5 to 0)
11. COUNCILMEMBERS’ COMMENTS
Councilmember McCann extended holiday greetings.
12. CITY ATTORNEY'S REPORTS
There were none.
13. ADJOURNMENT
Mayor Casillas Salas adjourned the meeting in memory of Eduardo Federico Vargas
Ojeda, the father of Nora Vargas.
The meeting was adjourned at 8:37 p.m.
Minutes prepared by: Tyshar Turner, Assistant City Clerk
_________________________
Kerry K. Bigelow, MMC, City Clerk
2022/09/27 City Council Post Agenda Page 24 of 617
City of Chula Vista
Special Meeting of the City Council
Meeting Minutes
January 14, 2022, 4:00 p.m.
Virtual, Via Teleconference
Present: Deputy Mayor Cardenas, Councilmember Galvez,
Councilmember McCann, Councilmember Padilla, Mayor
Casillas Salas
Also Present: City Manager Kachadoorian, City Attorney Googins, City Clerk
Bigelow, Assistant City Clerk Turner
Pursuant to the Brown Act and City Council Resolution No. 2022-009, and in the interest of
public health and safety during the COVID-19 pandemic, members of the City Council and staff
participated in this meeting via teleconference. Members of the public participated remotely and
were not present in Council Chambers. All votes were taken by roll call and public comments
were submitted electronically or otherwise in writing.
The City Council minutes are prepared and ordered to correspond to the City Council Agenda.
Agenda items may be taken out of order during the meeting.
_____________________________________________________________________
1. CALL TO ORDER
A special meeting of the City Council of the City of Chula Vista was called to order at
4:03 p.m. via teleconference and in the Council Chambers, located in City Hall, 276
Fourth Avenue, Chula Vista, California.
2. ROLL CALL
Assistant City Clerk Turner called the roll.
Due to technical difficulties, Mayor Casillas Salas recessed the meeting at 4:10 p.m. The
Council reconvened at 5:50 p.m., with all members present.
Staff reported that the technical difficulties could not be resolved at that time and
prevented the public from being able to participate in the meeting remotely. Therefore,
the item was not discussed, no action was taken, and the meeting was adjourned.
3. ACTION ITEMS
3.1 Ratification of the January 12, 2022 Proclamation of Existence of Local
Emergency of the Director of Emergency Services of the City of Chula Vista
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2022/01/14 Minutes - City Council - Special Meeting
Page 2
and Report of the City Manager Regarding Status of Trash Service and
Impacts on the Community
Item 3.1 was not discussed. The item was continued to a special meeting on
January 15, 2022.
4. ADJOURNMENT
The meeting was adjourned at 5:53 p.m.
Minutes prepared by: Tyshar Turner, Assistant City Clerk
_________________________
Kerry K. Bigelow, MMC, City Clerk
2022/09/27 City Council Post Agenda Page 26 of 617
Page 1
City of Chula Vista
Special Meeting of the City Council
Meeting Minutes
January 15, 2022, 6:00 p.m.
Virtual, Via Teleconference
Present: Councilmember Cardenas, Councilmember Galvez, Deputy Mayor
McCann, Councilmember Padilla, Mayor Casillas Salas
Also Present: City Manager Kachadoorian, City Attorney Googins, City Clerk
Bigelow, Assistant City Clerk Turner
Pursuant to the Brown Act and City Council Resolution No. 2022-009, and in the interest of
public health and safety during the COVID-19 pandemic, members of the City Council and staff
participated in this meeting via teleconference. Members of the public participated remotely and
were not present in Council Chambers. All votes were taken by roll call and public comments
were submitted electronically or otherwise in writing.
The City Council minutes are prepared and ordered to correspond to the City Council Agenda.
Agenda items may be taken out of order during the meeting.
_____________________________________________________________________
1. CALL TO ORDER
A special meeting of the City Council of the City of Chula Vista was called to order at
6:06 p.m. via teleconference and in the Council Chambers, located in City Hall, 276
Fourth Avenue, Chula Vista, California.
2. ROLL CALL
City Clerk Bigelow called the roll.
Mayor Casillas Salas expressed appreciation to the citizens of Chula Vista for their
understanding and patience during this crisis and to City staff for their assistance with
trash pick-up throughout the City.
Councilmember Padilla provided an update regarding the mediation process for
Republic Services announcing that Republic and Local 542 would be back to the table
for negotiations on Sunday, January 16, 2022.
3. ACTION ITEMS
3.1 Ratification of the January 12, 2022 Proclamation of Existence of Local Emergency
of the Director of Emergency Services of the City of Chula Vista and Report of the
City Manager Regarding Status of Trash Service and Impacts on the Community
City Manager Kachadoorian provided a report on the item and responded to
questions of the Council.
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Page 2
Council discussion ensued.
City Attorney Googins provided clarification on the enforcement process and the
process of ratifying the Proclamation of Local Emergency related to Republic
Services waste collection interruption.
The following members of the public submitted written communications in support
of the item:
Phillip
Roman Covarrubias
Paul
John Zee submitted written communications regarding trash service for single-
family homes.
Moved by Councilmember McCann
Seconded by Councilmember Cardenas
To adopt Resolution No. 2022-010, heading read, text waived. The motion carried
by the following vote:
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Carried (5 to 0)
RESOLUTION NO. 2022-010 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA PURSUANT TO CHAPTER 2.14 OF THE CHULA VISTA MUNICIPAL
CODE RATIFYING THE PROCLAMATION OF EXISTENCE OF LOCAL
EMERGENCY OF THE DIRECTOR OF EMERGENCY SERVICES OF THE CITY
OF CHULA VISTA
4. ADJOURNMENT
The meeting was adjourned at 6:42 p.m.
Minutes prepared by: Tyshar Turner, Assistant City Clerk
_________________________
Kerry K. Bigelow, MMC, City Clerk
2022/09/27 City Council Post Agenda Page 28 of 617
City of Chula Vista
Regular Meeting of the City Council
Meeting Minutes
January 18, 2022, 5:00 p.m.
Virtual, Via Teleconference
Present: Councilmember Cardenas, Councilmember Galvez, Deputy Mayor
McCann, Councilmember Padilla, Mayor Casillas Salas
Also Present: City Manager Kachadoorian, City Attorney Googins, City Clerk
Bigelow, Assistant City Clerk Turner
Pursuant to the Brown Act and City Council Resolution No. 2022-009, and in the interest of public
health and safety during the COVID-19 pandemic, members of the City Council and staff
participated in this meeting via teleconference. Members of the public participated remotely and
were not present in Council Chambers. All votes were taken by roll call and public comments
were submitted electronically or otherwise in writing.
The City Council minutes are prepared and ordered to correspond to the City Council Agenda.
Agenda items may be taken out of order during the meeting.
_____________________________________________________________________
1. CALL TO ORDER
A regular meeting of the City Council of the City of Chula Vista was called to order at 5:08
p.m. via teleconference and in the Council Chambers, located in City Hall, 276 Fourth
Avenue, Chula Vista, California.
2. ROLL CALL
City Clerk Bigelow called the roll.
3. PLEDGE OF ALLEGIANCE TO THE FLAG AND MOMENT OF SILENCE
Mayor Casillas Salas led the Pledge of Allegiance.
Mayor Casillas Salas announced that the public hearing for Item 6.1 had been canceled
and that the public hearing for Item 6.2 would be opened and continued to the March 8,
2022 meeting.
4. CONSENT CALENDAR (Items 4.1 through 4.6)
Moved by Mayor Casillas Salas
Seconded by Councilmember McCann
To approve the recommended actions appearing below consent calendar Items 4.1
through 4.6, headings read, text waived. The motion carried by the following vote:
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Page 2
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember McCann,
Councilmember Padilla, and Mayor Casillas Salas
Carried (5 to 0)
4.1 Waive Reading of Text of Resolutions and Ordinances
Approve a motion to read only the title and waive the reading of the text of all
resolutions and ordinances at this meeting.
4.2 Consideration of Request for Excused Absences
No requests were received at that meeting.
4.3 Ambulance Transport System Purchase: Approve the Purchase of Two (2)
Additional Ambulances and Required Outfitting
Adopt the resolutions to purchase two (2) additional ambulances through Republic
EVS, and purchase required outfitting from Stryker Gurney Systems and Motorola
for necessary ambulance outfitting.
A) RESOLUTION NO. 2022-011 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING A PURCHASE AGREEMENT WITH REPUBLIC
EVS FOR TWO AMBULANCES THROUGH SOUTHWEST AMBULANCE SALES
B) RESOLUTION NO. 2022-012 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA OF THE CITY OF CHULA VISTA APPROVING A PURCHASE
AGREEMENT WITH STRYKER MEDICAL FOR GURNEY SYSTEMS
C) RESOLUTION NO. 2022-013 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA WAIVING THE COMPETITVE BIDDING REQUIREMENT AND
APPROVING A SOLE SOURCE PURCHASE AGREEMENT WITH MOTOROLA
SOLUTIONS FOR AMBULANCE RADIO EQUIPMENT
4.4 Engine Purchase: Approval of the purchase of two (2) Pierce Engine Pumper
Apparatuses through Measure P
Adopt a resolution approving the purchase of two (2) Pierce Engine Pumper
Apparatuses in compliance with the Measure P Expenditure Plan.
RESOLUTION NO. 2022-014 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA WAIVING THE COMPETITIVE BIDDING REQUIREMENT AND
APPROVING THE PURCHASE OF TWO PIERCE ARROW XT PIERCE’S
ULTIMATE CONFIGURATION (PUC) PUMPERS TO BE PURCHASED
THROUGH THE MEASURE P EXPENDITURE PLAN
4.5 Park Master Plan Approval: Approval of the Park Master Plan for the 2.8-acre
Town Square Park (Lots B and C) in Otay Ranch Village 8 West and the name
“Central Square Park”
Adopt a resolution approving the Park Master Plan for the 2.8-acre Town Square
Park in Otay Ranch Village 8 West and the name “Central Square Park.”
RESOLUTION NO. 2022-015 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA APPROVING THE PARK MASTER PLAN FOR THE 2.8-ACRE TOWN
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Page 3
SQUARE PARK (LOTS B & C) IN OTAY RANCH VILLAGE 8 WEST AND THE
NAME “CENTRAL SQUARE PARK”
4.6 Contract Award: Preparation of a Storm Water Management & Drainage
Funding Report with SCI Consulting Group
Adopt a resolution awarding a contract to SCI Consulting Group to provide
professional services for the preparation of a Storm Water Management &
Drainage Funding Report.
RESOLUTION NO. 2022-016 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA APPROVING A CONSULTANT SERVICES AGREEMENT WITH SCI
CONSULTING GROUP TO PROVIDE PROFESSIONAL SERVICES FOR THE
PREPARATION OF A STORM WATER MANAGEMENT AND DRAINAGE
FUNDING REPORT
5. PUBLIC COMMENTS
5.1 Public Comments Received for 1/18/2022
Marc Marconi, Chula Vista resident, submitted written communications regarding
current City contracts.
Robert Johnson submitted written comments regarding the pandemic and related
mandates.
6. PUBLIC HEARINGS
6.1 Public Hearing to Accept and File an Economic Development Subsidy Report
Pursuant to Government Code Section 53083 for Sunroad BCV Holding to
Construct a BMW Auto Dealership
Mayor Casillas Salas announced that the public hearing for Item 6.1 was canceled
at the request of the applicant. The public hearing was not held and no action was
taken.
6.2 Vacation of Land: A Portion of Marina Parkway and a Portion of G Street as
Part of the Bayfront Development
Notice of the hearing was given in accordance with legal requirements, and the
hearing was held on the date and no earlier than specified in the notice.
Mayor Casillas Salas opened the public hearing.
Moved by Councilmember McCann
Seconded by Councilmember Galvez
To continue the public hearing to the City Council meeting of March 8, 2022. The
motion carried by the following vote:
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Carried (5 to 0)
6.3 Sunbow II Land Use Amendments: Amendments to the General Plan, the
Sunbow II General Development Plan, and the Sunbow II Sectional Planning
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Page 4
Area Plan to Rezone an Existing Vacant Parcel from Industrial to Residential
Use Resulting in 718 New Units
Notice of the hearing was given in accordance with legal requirements, and the
hearing was held on the date and no earlier than specified in the notice.
Acting Housing Manager Kurz gave a presentation on the item.
Bill Ostrem, representing Lennar, gave a presentation on the item. He, Ryan
Green, also representing Lennar, and Deputy City Manager Crockett responded
to questions of the Council.
Planning Commission Chair Zaker spoke regarding the Planning Commission
discussion and vote on the item.
Mayor Casillas Salas opened the public hearing.
A concerned Sunbow resident submitted written communications in opposition to
the staff recommendation.
The following members of the public submitted written communications in support
of the staff recommendation:
Beatriz Young Mondaca
Stacy Dion
Catherine Thong
Danna Wilkinson
Mayor Casillas Salas closed the public hearing.
Bill Ostrem responded to questions of the Council.
Council discussion ensued.
Moved by Councilmember Padilla
Seconded by Councilmember McCann
To adopt Resolution Nos. 2022-017 through 2022-020, as revised to add the
requirement to the development agreement that all properties be for-sale products,
and to place the below ordinances (Items 6.3 D and F) on first reading. The
headings were read, text waived. The motion carried by the following roll call vote:
Yes (4): Councilmember Cardenas, Councilmember McCann, Councilmember
Padilla, and Mayor Casillas Salas
No (1): Councilmember Galvez
Carried (4 to 1)
A) RESOLUTION NO. 2022-017 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA MAKING CERTAIN FINDINGS OF FACT; ADOPTING A
STATEMENT OF OVERRIDING CONSIDERATIONS; ADOPTING A
MITIGATION MONITORING AND REPORTING PROGRAM AND CERTIFYING
THE FINAL ENVIRONMENTAL IMPACT REPORT (EIR-20-0002; SCH NO.
2020110148) FOR THE SUNBOW II, PHASE 3 SECTIONAL PLANNING AREA
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Page 5
PLAN, SUNBOW II GENERAL DEVELOPMENT PLAN AMENDMENT AND
TENTATIVE MAP PURSUANT TO THE CALIFORNIA ENVIRONMENTAL
QUALITY ACT
B) RESOLUTION NO. 2022-018 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING AMENDMENTS TO THE CHULA VISTA GENERAL
PLAN (MPA20-0012) AND THE SUNBOW II GENERAL DEVELOPMENT PLAN
(MPA20-0013) TO REFLECT LAND USE CHANGES FOR APPROXIMATELY
135.7 ACRES WITHIN THE SUNBOW II, PHASE 3 PLANNED COMMUNITY,
INCLUDING ASSOCIATED TEXT, MAPS AND TABLES
C) RESOLUTION NO. 2022-019 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA AMENDING THE SUNBOW II SECTIONAL PLANNING AREA
(SPA) PLAN (MPA20-0006) TO UPDATE CHAPTERS 10.0 TO 17.0, TO
DESCRIBE AND DEFINE THE AMENDED LAND USES FOR SUNBOW II,
PHASE 3 AND INCORPORATE THE DEVELOPMENT REGULATIONS AND
DESIGN GUIDELINES SPECIFIC TO THIS PROJECT
D) ORDINANCE OF THE CITY OF CHULA VISTA APPROVING THE SUNBOW
II, PHASE 3 PROJECT TO REZONE FROM LIMITED INDUSTRIAL TO
RESIDENTIAL USES ALLOWING UP TO 534 MULTI-FAMILY MEDIUM-HIGH-
DENSITY RESIDENTIAL DWELLING UNITS AND 184 MULTI-FAMILY HIGH-
DENSITY RESIDENTIAL DWELLING UNITS ON SIX PARCELS, A 0.9-ACRE
COMMUNITY PURPOSE FACILITY SITE, ON-SITE STREETS, OPEN SPACE
AND MSCP PRESERVE OPEN SPACE (FIRST READING)
E) RESOLUTION NO. 2022-020 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING TENTATIVE SUBDIVISION MAP CVT20-0002
(PCS20-0002) FOR A 135.7-acre site FOR (718) MULTI-FAMILY RESIDENTIAL
UNITS, KNOWN AS THE SUNBOW II, PHASE 3 PROJECT
F) ORDINANCE OF THE CITY OF CHULA VISTA APPROVING A
DEVELOPMENT AGREEMENT BETWEEN THE CITY OF CHULA VISTA AND
ACI SUNBOW, LLC (MPA21-0014) FOR THE SUNBOW II, PHASE 3 PROJECT
(FIRST READING)
Mayor Casillas Salas recessed the meeting at 7:36 p.m. The Council reconvened
at 7:42 p.m., with all members present.
7. ACTION ITEMS
7.1 Citywide Data Privacy Policy Initiative and Smart Cities Update
Chief Sustainability Officer Gakunga, Police Captain Redmond, and Information
Technology Services Director Chew gave a presentation on the item and
responded to questions of the Council.
Jim Madaffer and Jeremy Ogul, representing Madaffer Enterprises, gave a
presentation on the item and responded to questions of the Council.
Robert Johnson submitted written communications expressing a neutral position
on the item.
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Page 6
City Attorney Googins announced that a revised resolution and agreement had
been distributed to the Council, and that action on the item would be with respect
to the revised documents.
Moved by Mayor Casillas Salas
Seconded by Councilmember McCann
To adopt Resolution No. 2022-021, heading read, text waived. The motion
carried by the following roll call vote:
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Carried (5 to 0)
RESOLUTION NO. 2022-021 OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING AN AGREEMENT WITH MADAFFER
ENTERPRISES TO PROVIDE TECHNOLOGY AND INNOVATION TASK
FORCE FACILITATION SERVICES
7.2 Measure P Citizens’ Oversight Committee: Amend the Municipal Code to
Change the Number of Committee Members from 16 to 9
Moved by Mayor Casillas Salas
Seconded by Councilmember Galvez
To place the ordinance on first reading, heading read, text waived. The motion
was carried by the following roll call vote
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Carried (5 to 0)
ORDINANCE OF THE CITY OF CHULA VISTA AMENDING CHULA VISTA
MUNICIPAL CODE (CVMC) CHAPTER 2.61 TO CHANGE THE NUMBER OF
“MEASURE P” CITIZENS’ OVERSIGHT COMMITTEE MEMBERS FROM 16 TO
9 (FIRST READING)
7.3 Ratification of the January 12, 2022 Proclamation of Existence of Local
Emergency of the Director of Emergency Services of the City of Chula Vista
and Report of the City Manager Regarding Status of Trash Service and
Impacts on the Community
Environmental Services Manager Medrano provided a report on the item.
Darrell Reno, Director of Operations for Republic Services spoke regarding the
item and responded to questions of the Council.
Robert Johnson submitted written communications expressing a neutral position
on the item.
Council discussion ensued.
Mayor Casillas Salas read a letter from Salvador Abrica representing Teamsters
Local 542 into the record.
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Page 7
Moved by Mayor Casillas Salas
Seconded by Councilmember McCann
To adopt Resolution No. 2022-022, heading read, text waived. The motion
carried by the following roll call vote:
Yes (5): Councilmember Cardenas, Councilmember Galvez, Councilmember
McCann, Councilmember Padilla, and Mayor Casillas Salas
Carried (5 to 0)
RESOLUTION NO. 2022-022 OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA PURSUANT TO CHAPTER 2.14 OF THE CHULA VISTA MUNICIPAL
CODE RATIFYING THE PROCLAMATION OF EXISTENCE OF LOCAL
EMERGENCY OF THE DIRECTOR OF EMERGENCY SERVICES OF THE CITY
OF CHULA VISTA
8. CITY MANAGER’S REPORTS
There were none.
9. MAYOR’S REPORTS
At the request of Mayor Casillas Salas, there was consensus of the Council to place an
item on the next meeting agenda regarding the elimination of tolls on the SR-125.
10. COUNCILMEMBERS’ COMMENTS
There were none.
11. CITY ATTORNEY'S REPORTS
There were none.
12. CLOSED SESSION
Pursuant to Resolution No. 13706 and Council Policy No. 346-03, Official Minutes and
records of action taken during Closed Sessions are maintained by the City Attorney.
City Attorney Googins announced that the Council would convene in closed session to
discuss the items listed below.
Mayor Casillas Salas recessed the meeting at 9:20 p.m. The Council convened in Closed
Session at 9:30 p.m., with all members present.
12.1 Conference with Legal Counsel Regarding Existing Litigation Pursuant to
Government Code Section 54956.9(d)(1)
A) Name of case: Patricia Ortiz v. City of Chula Vista, San Diego Superior Court,
Case No. 37-2020-00040498-CU-PO-CTL
B) Name of case: Yasoda Namier, et al. v. City of Chula Vista, San Diego Superior
Court, Case No. 37-2019-00062842-CU-PA-CTL
ACTION: No reportable action
12.2 Conference with Labor Negotiators Pursuant to Government Code Section
54957.6
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Page 8
Agency designated representatives: Maria Kachadoorian, Glen Googins, Courtney
Chase, Kelley Bacon, Simon Silva, Sarah Schoen, Ed Prendell, Tanya Tomlinson,
and Steve Berliner
Employee organizations: IAFF, MM/PR
ACTION: No reportable Action
13. ADJOURNMENT
The meeting was adjourned at 9:58 p.m.
Minutes prepared by: Tyshar Turner, Assistant City Clerk
_________________________
Kerry K. Bigelow, MMC, City Clerk
2022/09/27 City Council Post Agenda Page 36 of 617
MEMORANDUM
Mayor and City Council City of Chula Vista 276
Fourth Avenue Chula Vista, CA 91910 (619) 691-
5044
(619) 476-5379 FAX
______________________________________________________________________
DATE: September 20, 2022
TO: Mayor and Councilmembers
CC: City Manager, City Clerk, City Attorney
FROM: John McCann Councilmember
SUBJECT: Request for Excused Absence
Dear Mayor and Councilmembers,
Please excuse my absence from the Special City Council meeting on September 20, 2022. I
am unable to attend due to a prior work meeting that was scheduled after the regular City
Council meeting for September 20, 2022 at 5 PM was canceled.
Sincerely,
John McCann
Councilmember
1
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v . 0 03 P a g e | 1
September 27, 2022
ITEM TITLE
Tobacco Sales: Consider Prohibiting Flavored Tobacco Sales within the City of Chula Vista
Report Number: 22-0189
Location: No specific geographic location
Department: Development Services
Environmental Notice: The activity is not a “Project” as defined under Section 15378 of the California
Environmental Quality Act (“CEQA”) State Guidelines; therefore, pursuant to State Guidelines Section
15060(c)(3) no environmental review is required.
Recommended Action
Adopt an ordinance amending Chula Vista Municipal Code chapter 5.56, Tobacco Retailer, to prohibit the sale
of flavored tobacco products within the City of Chula Vista. (Second Reading and Adoption)
SUMMARY
In January 2016, the City of Chula Vista adopted the Healthy Chula Vista Action Plan inclusive of strategies to
prevent chronic diseases. In February 2020, an ordinance amending Chula Vista Municipal Code (“CVMC”)
Chapter 5.56 (Tobacco Retailer) to incorporate additional regulations on tobacco products that address
youth access and emerging public health risks was presented for Council consideration. At that time City
Council directed staff to collect additional information about the types of stores and youth access to tobacco
products within the City of Chula Vista. The proposed amendments to Chapter 5.56 presented tonight
incorporate input from the Healthy Chula Vista Advisory Commission after review of the additional data
collected since February 2020; and if adopted, would prohibit the sale by any person of all flavored tobacco
products (except for shisha and premium cigars) beginning January 1, 2023 within the City of Chula Vista.
ENVIRONMENTAL REVIEW
The Director of Development Services has reviewed the proposed activity for compliance with CEQA. The
activity is not a “Project” as defined under Section 15378 of the State CEQA Guidelines because the proposal
will not result in a direct or indirect physical change in the environmental. Therefore, pursuant to Section
15060(c)(3) of the State CEQA Guidelines the activity is not subject to CEQA.
BOARD/COMMISSION/COMMITTEE RECOMMENDATION
The Healthy Chula Vista Advisory Commission provided an advisory recommendation that the City Council
adopt the ordinance at their February 3, 2020 and subsequently at their May 12, 2022. At the meeting on
May 12, 2022, the commission recommended removing the language in the original draft ordinance specific
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to electronic smoking devices “lacking a required food and drug administration marketing order” and mirror
the recently adopted provisions within an ordinance recently passed by City of San Diego.
DISCUSSION
On December 19, 2017, City Council approved amendments to CVMC Chapter 8.22 (Regulation of Smoking
in Public Places and Places of Employment) to add e-cigarettes, including devices used for vaping, to the
definition of “smoking”; prohibit smoking on any portion of City owned property, inclusive of all parks,
libraries, City buildings and associated parking lots; and restrict smoking to designated areas in Affordable
Housing Projects to align with U.S. Department of Housing and Urban Development (“HUD”) guidelines.
On March 16, 2018, the City Council also adopted CVMC Chapter 5.56 (Tobacco Retailer), establishing a
tobacco retailers license program to regulate tobacco businesses and prevent the selling of tobacco and
tobacco paraphernalia to individuals under the age of 21.
On February 3, 2020, the Healthy Chula Vista Advisory Commission considered further amendments to CVMC
Chapter 5.56 to prohibit the sale of flavored tobacco products and e-cigarette devices lacking marketing
orders from the U.S. Food and Drug Administration (“FDA”), who regulate tobacco products throughout the
country. Utilizing the Police Department database of potential tobacco retailers in Chula Vista, over 150
stores were notified of the meeting. This included vape only and hookah only, smoke shops selling multiple
tobacco products, as well as larger grocery stores. At that time, speakers almost evenly split for and against
the proposed amendments. Commissioners expressed that their priorities were:
Preventing youth from nicotine addiction;
A belief that flavors are a starter product to lifelong tobacco use;
Limiting local youth access; and
The importance of Chula Vista moving forward with these amendments.
The Commission unanimously made an advisory recommendation that City Council adopt the amendments.
On February 25, 2020, City Council considered the First Reading Amending CVMC Chapter 5.56 and directed
staff to collect additional data to: (1) identify the types of stores selling tobacco products and proximity to
sensitive receptors, such as school and parks, to determine if specific types of stores or locations should be
prohibited from selling products; (2) verify where Chula Vista youth are accessing products to determine if
national trends related to online sales are consistent with local data; and (3) provide information on whether
banning products at a particular nicotine level would help prevent youth addiction to nicotine. Attachment
1 to the staff report provides the staff report dated February 25, 2020, which provides a detailed analysis of
the public health risks associated with tobacco consumption, data around flavored products and youth
access.
Additional Data Collected Since February 2020
In response to Council direction in February 2020, staff conducted additional research over the past two
years, as detailed below. It should be noted that due to the COVID-19 pandemic and associated school
closures, staff encountered delays in data collection surrounding youth, hence the length of time to bring
forward a revised proposal.
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(1) Retailers and Sensitive Receptors – Exhibit 1 provides greater details on the types of stores that have
tobacco retailer and business licenses and identifies that nearly 32% [thirty-nine (39) out of 122] of the
stores identifying as selling tobacco were gas stations/convenience stores.
Exhibit 1
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Exhibit 2 maps all retailers proximity to sensitive receptors. At the time of mapping, approximately 30%
[thirty-seven (37) retailers out of 122] were located within 500 feet of a school or park where youth are
likely to be located. Although Council requested additional information regarding proximity to sensitive
receptors, the current policy proposed does not target restrictions based on proximity and rather
proposes to prohibit sales at all locations throughout the City.
Exhibit 2
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(2) Local Youth Access - During March and April 2021, in collaboration with faculty at the Sweetwater Union
High School District, staff conducted a survey of students, grades 9-12, to gather local data on usage and
access to vaping devices. 2,404 students responded to the survey at 14 different schools as identified in
Exhibit 3. Attachment 2 to the staff report provides a full report of all data collected with this survey of
students.
Exhibit 3
Sweetwater Union High School District Student Participation
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As shown on Exhibit 4, nearly 35% of respondents indicated they have tried an E-cigarette/vape device
(471/1,362). Of all tobacco products tried by respondents E-cigarettes/vapes accounted for 54% of the
use (471/867).
Exhibit 4 -Types of Devices Used
As shown on Exhibit 5, 44% (142+158/714) of respondents indicated youth are accessing vaping
products at retail stores (convenience stores/gas stations and vape shops). Another 40% (286/714)
indicate youth access them from friends and family, some of which likely purchase them at retail stores
as well, making retail locations the most likely way a youth would access tobacco products.
Exhibit 5
Vaping Product Access
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As shown on Exhibit 6, 94% (615+1,366/2,099), the majority of youth respondents, indicated that they are
“not sure” if they would or “not likely” to try tobacco products that are not flavored, while only 7%
(39+79/2,099) indicated they are “very likely” or would “possibly” use non-flavored products.
Exhibit 6
Non-Flavored Tobacco Use
(3) Prohibiting Nicotine Content – City Staff conducted research on “high” level nicotine products and
concluded that there is not enough data to determine what level of nicotine consumption is “less”
addictive. Nicotine delivery and absorption can vary based on concentration, including the delivery
system and user-specific characteristics. In addition, there would be difficulty in enforcing nicotine
content since evidence shows that in laboratory tests, labeling is not always reflective of nicotine content
and vape stores often mix their own products. The labelling of nicotine content varies across e-cigarette
products and liquids and may be difficult to interpret if units are not provided. E-cigarette liquid nicotine
concentrations may be labelled incorrectly. Additionally, users may mix homemade e-cigarette liquids
(i.e., ‘do-it-yourself’ liquids) resulting in unknown nicotine concentrations or inconsistent concentrations
between batches.1 Even if the liquids have the same concentration of nicotine and other compounds, e-
cigarette device characteristics across the range of e-cigarettes available vary, which can have
dramatically different abilities to aerosolize liquid and affect nicotine absorption.2 Therefore, tobacco
retail enforcement, conducted by the City’s Police Department, would be unable to determine actual
nicotine content of products being sold.
1The nicotine content of a sample of e-cigarette liquid manufactured in the United States.
http://www.ncbi.nlm.nih.gov/pubmed/29280749
2 Have combustible cigarettes Met their match? the nicotine delivery profiles and harmful constituent exposures of
second-generation and third-generation electronic cigarette users. http://www.ncbi.nlm.nih.gov/pubmed/27729564
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State Legislation Since February 2020
In August 2020, the California State Legislature passed Senate Bill 793 (SB 793), which Governor Gavin
Newsom signed on August 28, 2020. This bill prohibits a tobacco retailer, or any of the tobacco retailer’s
agents or employees, from selling, offering for sale, or possessing with the intent to sell or offer for sale, a
flavored tobacco product or a tobacco product flavor enhancer.
Three days later, on August 31, 2020, a proposed referendum was submitted to the Attorney General of
California and on January 22, 2021, the referendum qualified for the ballot, putting SB 793 on hold until the
November 2022 general election. Due to the uncertainty of the statewide prohibitions, many local
jurisdictions have moved forward to adopt local restrictions to protect youth in their community from the
dangers of tobacco and nicotine addiction.
Proposed Amendments to Chapter 5.56
On May 12, 2022, the Healthy Chula Vista Advisory Commission provided a recommendation to move
forward to City Council with the February 2020 proposed ordinance with minor edits to mirror recent
prohibitions taken by the City of San Diego and remove language specific to electronic smoking devices
“lacking a required Food and Drug Administration marketing order”, and instead reference all electronic
smoking devices. An ordinance amending CVMC Chapter 5.56 (Tobacco Retailer) to incorporate additional
regulations on tobacco products that address youth access and emerging public health risks related to
flavored tobacco products, as recommended by the Commission, is being presented for City Council
consideration (the “Ordinance”) in Attachment 3 to the staff report. The amendments to Chapter 5.56 include
to prohibit the sale of all flavored tobacco products, inclusive of menthol, in the City of Chula Vista. The
Ordinance does specifically define and exempt two forms of tobacco: shisha used in hookah and premium
cigars.
Conclusion
In addition to the ordinance updates that have been made in the past few years to establish a tobacco retailers
license and make City facilities smoke/vape free, the Police Department has received two rounds of funding
through Tobacco Grant Programs. The first round of funding was granted to assist in providing additional
services aimed at the education, compliance and enforcement of tobacco-related issues within the
community. To date, the Police Department has spent over 200 staff hours educating the community on the
harmful effects of vaping, enforcing tobacco-related violations through undercover operations and
conducting compliance checks at retail establishments. The second round of funding will support an
additional School Resource Officer with the hopes of bringing much needed education directly into the
schools, directly to our youth. Partnerships with the school district, retailers and ongoing education are
critical to ensure our community is aware of the potential dangers of tobacco use.
The Healthy Chula Vista Advisory Commission has recommended amendments to CVMC Chapter 5.56 to
place a prohibition on the sale of all flavored tobacco products within the City of Chula Vista. While these
amendments have been proposed by the Commission based on best practices identified to limit youth access
and use of tobacco products to address chronic health issues, as detailed in Attachment 1, jurisdictions
throughout the country have taken different approaches to address this issue. If approved, the ordinance
would take effect January 1, 2023.
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DECISION-MAKER CONFLICT
Staff has reviewed the decision contemplated by this action and has determined that it is not site-specific and
consequently, the real property holdings of the City Council members do not create a disqualifying real
property-related financial conflict of interest under the Political Reform Act (Cal. Gov’t Code Section 87100,
et seq.).
Staff is not independently aware and has not been informed by any City Council member, of any other fact
that may constitute a basis for a decision-maker conflict of interest in the matter.
CURRENT-YEAR FISCAL IMPACT
No current year fiscal impact to the General Fund or Development Services Fund is anticipated as a result of
this action. There may be additional costs associated with the enforcement of the new provision; however,
these costs are anticipated to be fully offset by the revenue from the tobacco retail licensing fee program.
ONGOING FISCAL IMPACT
No ongoing fiscal impact to the General Fund or Development Services Fund is anticipated as a result of this
action. There may be additional costs associated with the enforcement of the new provision; however, these
costs are anticipated to be fully offset by the revenue from the tobacco retail licensing fee program.
ATTACHMENTS
1. City Council Staff Report dated February 25, 2020
2. 2021 Chula Vista Youth Tobacco Use Survey Results
3. Proposed Amendments to CVMC 5.56 (Tobacco Retailers)
4. Correspondence
Staff Contact: Genevieve Hernandez, Senior Planner, Development Services Department
Stacey Kurz, Housing Manager, Development Services Department
Laura C. Black, AICP, Interim Director of Development Services
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SECOND READING AND ADOPTION
C:\Program Files\eSCRIBE\TEMP\18335198648\18335198648,,,Ordinance Amending 5.56 to Add Flavored Tobacco Ban revised 9.12.22.docx
ORDINANCE NO.
ORDINANCE OF THE CITY OF CHULA VISTA AMENDING
MUNICIPAL CODE CHAPTER 5.56 (TOBACCO RETAILER)
TO PROHIBIT THE SALE OF FLAVORED TOBACCO
PRODUCTS
WHEREAS, jurisdictions are becoming increasingly aware that cities play a critical role in
supporting the health and well-being of their communities and, thus, the City of Chula Vista
adopted the Healthy Chula Vista Action Plan on January 5, 2016; and
WHEREAS, the City recognizes that policy to limit exposure and access to smoking,
especially in our youth, is important to prevent increasing the number of smokers in our community
and to reduce the risk of chronic diseases; and
WHEREAS, in 2018, the City adopted various restrictions related to smoking prohibitions
and tobacco sales through Ordinance 3413 (updating Chula Vista Municipal Code Chapter 8.22
(Regulation of Smoking in Public Places, Affordable Housing Projects and Places of Employment)
and Ordinance 3417 (adding Chula Vista Municipal Code Chapter 5.56 (Tobacco Retailer)
(“CVMC 5.56”)); and
WHEREAS, over 480,000 smoking related deaths are reported in the United States each
year; and
WHEREAS, 99% of smokers report starting tobacco use before the age of 26; and
WHEREAS, electronic cigarettes, known as e-cigarettes, e-vaporizers, or electronic
nicotine delivery systems, are battery-operated devices used to inhale aerosols that typically
contain tobacco or nicotine; and
WHEREAS, in 2019, about one in every ten middle schoolers and more than one in every
four high schoolers reported using electronic cigarettes in the past 30 days; and
WHEREAS, according to a 2021 University of San Diego study, youth who use electronic
cigarettes are three times more likely to become daily cigarette smokers; and
WHEREAS, the federal Family Smoking Prevention and Tobacco Control Act (Tobacco
Control Act), enacted in 2009, prohibited candy- and fruit-flavored cigarettes, largely because
these flavored products were marketed to youth and young adults, and younger smokers were more
likely than older smokers to have tried these products; and
WHEREAS, although the manufacture and distribution of flavored cigarettes (excluding
menthol) are banned by federal law, federal law does not restrict the sale of flavored non-cigarette
tobacco products, such as cigars, cigarillos, smokeless tobacco, hookah tobacco, electronic
smoking devices, and the solutions used in these devices; and
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WHEREAS, in August of 2020, California Senate Bill 793 was signed into law, prohibiting
a tobacco retailers in the State of California from selling flavored tobacco products or tobacco
product flavor enhancers, and allowing local jurisdiction to impose greater restrictions on the
access to tobacco products; and
WHEREAS, Proposition 31, a referendum on Senate Bill 793 qualified as a November 8,
2022 statewide California ballot measure that, if successful, would repeal Senate Bill 793 and
remove the statewide prohibition on the sale of flavored tobacco products or enhancers; and
WHEREAS, Senate Bill 793 is currently suspended pending the outcome of the statewide
vote on Proposition 31 on November 8, 2022; and
WHEREAS, according to the California Department of Public Health, e-cigarettes are
available in over 15,000 flavors, many of which appeal to youth, such as cotton candy, bubble
gum, or “unicorn poop,” with some flavored tobacco products sharing the same names, packaging,
and flavor chemicals of popular candy brands; and
WHEREAS, 86.4 percent of youth tobacco users reported using flavored tobacco products;
and
WHEREAS, the City Council wishes to strengthen local tobacco regulations and promote
public health, safety, and welfare of the community, including to further limit the exposure of
youth to starter products such as flavored tobacco products, by amending the Chula Vista
Municipal Code to prohibit the sale of flavored tobacco products; and
WHEREAS, the Healthy Chula Vista Advisory Commission recommends that City
Council adopt amendments to CVMC 5.56 to restrict the sale of flavored tobacco products.
NOW THEREFORE the City Council of the City of Chula Vista does ordain as follows:
Section I.
A. Chapter 5.56, section 5.56.010 of the Chula Vista Municipal Code is amended to read
as follows:
5.56.010 Definitions.
The following words and phrases, whenever used in this chapter, shall have the meanings defined
in this section unless the context clearly requires otherwise:
A. “Arm’s Length Transaction” means a sale in good faith and for valuable consideration that
reflects the fair market value in the open market between two informed and willing parties, neither
of which is under any compulsion to participate in the transaction. A sale between relatives, related
companies or partners, or a sale for which a significant purpose is avoiding the effect of the
violations of this chapter is not an Arm’s Length Transaction.
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B. “Applicant” means the Person applying for a permit pursuant to this chapter.
C. “Chief of Police” means the Chief of Police of the City of Chula Vista, or his/her designee.
D. “City” means the City of Chula Vista.
E. “City Attorney” means the City Attorney for the City of Chula Vista, or his/her designee.
F. “Crime of Moral Turpitude” means a crime involving a readiness to do evil, an act of moral
depravity of any kind that has a tendency in reason to shake one’s confidence in their honesty,
deceit, or fraud.
G. “Drug Paraphernalia” has the meaning set fort h in California Health and Safety Code Section
11014.5, as that section may be amended from time to time.
H. “Electronic Smoking Device” means an electronic device that can be used to deliver an inhaled
dose of nicotine, or other substances, including any component, part, or accessory of such a device,
whether or not sold separately. “Electronic Smoking Device” includes any such device, whether
manufactured, distributed, marketed, or sold as an electronic cigarette, an electronic cigar, an
electronic cigarillo, an electronic pipe, an electronic hookah, or any other product name or
descriptor. “Electronic Smoking Device” also includes cartridges, cartomizers, e-liquid, smoke
juice, tips, atomizers, Electronic Smoking Device batteries, Electronic Smoking Device charges,
and any other item specifically designed for the preparation, charging, or use of Electronic
Smoking Devices.
I. “Flavored Tobacco Product” means a Tobacco Product that contains or emits a taste or smell,
other than the taste or smell of tobacco, including but not limited to, any taste or smell relating to
fruit, mint, menthol, wintergreen, chocolate, cocoa, vanilla, honey, candy, dessert, alcoholic
beverage, herb, or spice. Flavored Tobacco Products do not include products approved by the Food
and Drug Administration (FDA) for sale either as a tobacco cessation product or for other
therapeutic purposes, where the product is marketed and sold solely for such an FDA-approved
purpose.
J. “Loose-Leaf Tobacco” consists of cut or shredded pipe tobacco, usually sold in pouches,
excluding any tobacco product which, because of its appearance, type, packaging, or labeling, is
suitable for use and likely to be offered to, or purchased by, consumers as tobacco for making
cigarettes, including roll-your-own cigarettes.
K. “Owner” means a Person with an ownership or managerial interest in a business. An ownership
interest shall be deemed to exist when a Person has a 20 percent or greater in terest in the stock,
assets, or income of a business other than the sole interest of security for debt. A managerial
interest shall be deemed to exist when a Person can or does have or share ultimate control over the
day-to-day operations of a business.
L. “Person” means any natural person, partnership, cooperative association, corporation, personal
representative, receiver, trustee, assignee, or any other legal entity.
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M. “Premium Cigars” means any cigar that is handmade, has a wrapper that is made entirely from
whole tobacco leaf, and has a wholesale price of no less than twelve dollars. A Premium Cigar
does not have filter, tip, or nontobacco mouth.
N. “Police Department” means the Chula Vista Police Department, and any agency or Person
designated by the Department to enforce or administer the provisions of this chapter.
O. “Self-Service Display” means the open display or storage of Tobacco Products or Tobacco
Paraphernalia in a manner that is physically accessible in any way to the general public without
the assistance of the retailer or employee of the retailer and a direct person-to-person transfer
between the purchaser and the retailer or employee of the retailer. A vending machine is a form of
Self-Service Display.
P. “Shisha” means a tobacco product that is mixed with molasses, honey, fruit, or dried fruits and
is sold for use in a hookah.
Q. “Tobacco Paraphernalia” means any item designed for the consumption, use, or preparation
of a Tobacco Product.
R. “Tobacco Product” means:
1. “Tobacco Products” means any substance containing derived from tobacco leaf or
nicotine, including but not limited to, cigarettes, cigars, pipe tobacco, snuff, chewing
tobacco, dipping tobacco, or any other preparation of tobacco.
2. Any Electronic Smoking Device.
3. Notwithstanding any provision of subsections (R)(1) and (R)(2) of this section to the
contrary, “tobacco product” includes any component, part, or accessory of a tobacco
product, whether or not sold separately. “Tobacco product” does not include any product
that has been approved by the United States Food and Drug Administration for sale as a
tobacco cessation product or for other therapeutic purposes where such product is marketed
and sold solely for such an approved purpose.
S. “Tobacco Retailer” means any Person who sells, offers for sale, or does or offers to exchange
for any form of consideration tobacco, Tobacco Products or Tobacco Paraphernalia. “Tobacco
Retailing” shall mean the doing of any of these things. This definition is without regard to the
quantity of Tobacco Products or Tobacco Paraphernalia sold, offered for sale, exchanged, or
offered for exchange. Tobacco Retailer does not include persons licensed by the City to conduct
commercial cannabis activity in accordance with Chapter 5.19 CVMC. (Ord. 3417 § 1, 2018).
[Section 5.56.020 through 5.56.090 remain unchanged.]
B. Chapter 5.56, section 5.56.095 of the Chula Vista Municipal Code is added to read as
follows:
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5.56.095 Sale of Certain Items Prohibited.
A. Sale of Flavored Tobacco Prohibited. Beginning January 1, 2023, it shall be unlawful for any
Person to sell or offer for sale, or to possess with intent to sell or offer for sale, any Flavored
Tobacco Product in the City of Chula Vista.
1. There shall be a permissive inference that a Tobacco Retailer in possession of four or more
Flavored Tobacco Products, including but not limited to individual Flavored Tobacco
Products, packages of Flavored Tobacco Products, or any combination thereof, possesses such
Flavored Tobacco Products with intent to sell or offer for sale.
2. There shall be a permissive inference that a Tobacco Product is a Flavored Tobacco
Product if:
a. a public statement or claim is made or disseminated by the manufacturer of a Tobacco
Product, or by any person authorized or permitted by the manufacturer to make or
disseminate public statement concerning such tobacco product, that such Tobacco
Product has or produces a taste or smell other than tobacco; or
b. text and/or images on the Tobacco Product’s Labeling or Packaging explicitly or
implicitly indicates that the Tobacco Product is a Flavored Tobacco Product.
B. Exempted Products. This section does not apply to the sale of Shisha, Premium Cigars, or
Loose-Leaf Tobacco.
[Section 5.56.100 through 5.56.130 remain unchanged.]
Section II. Severability
If any portion of this Ordinance, or its application to any person or circumstance, is for any
reason held to be invalid, unenforceable or unconstitutional, by a court of competent j urisdiction,
that portion shall be deemed severable, and such invalidity, unenforceability or unconstitutionality
shall not affect the validity or enforceability of the remaining portions of the Ordinance, or its
application to any other person or circumstance. The City Council of the City of Chula Vista
hereby declares that it would have adopted each section, sentence, clause or phrase of this
Ordinance, irrespective of the fact that any one or more other sections, sentences, clauses or
phrases of the Ordinance be declared invalid, unenforceable or unconstitutional.
Section III. Construction
The City Council of the City of Chula Vista intends this Ordinance to supplement, not to
duplicate or contradict, applicable state and federal law and this Ordinance shall be construed in
light of that intent.
Section IV. Effective Date
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This Ordinance shall take effect and be in force on January 1, 2023.
Section V. Publication
The City Clerk shall certify to the passage and adoption of this Ordinance and shall cause
the same to be published or posted according to law.
Presented by Approved as to form by
_____________________________________ ____________________________________
Laura C. Black, AICP Glen R. Googins
Interim Director of Development Services City Attorney
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v . 0 01 P a g e | 1
February 25, 2020 File ID: 20-0021
TITLE
ORDINANCE OF THE CITY OF CHULA VISTA AMENDING CHULA VISTA MUNICIPAL CODE CHAPTER 5.56
(TOBACCO RETAILER) TO PROHIBIT THE SALE OF FLAVORED TOBACCO PRODUCTS AND ELECTRONIC
SMOKING DEVICES LACKING A REQUIRED FOOD AND DRUG ADMINISTRATION MARKETING ORDER (FIRST
READING)
RECOMMENDED ACTION
Council hear the report, consider the ordinance and provide staff with direction.
SUMMARY
The City of Chula Vista adopted the Healthy Chula Vista Action Plan in January 2016 inclusive of strategies to
prevent chronic diseases. An ordinance amending Chula Vista Municipal Code Chapter 5.56 (Tobacco
Retailer) to incorporate additional regulations on tobacco products that address youth access and emerging
public health risks, as recommended by the Healthy Chula Vista Advisory Commission, is being presented for
Council consideration.
ENVIRONMENTAL REVIEW
The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act
State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is
required.
BOARD/COMMISSION/COMMITTEE RECOMMENDATION
The Healthy Chula Vista Advisory Commission provided an advisory recommendation that the City Council
adopt the ordinance at a special meeting on February 3, 2020 by a vote of 4-0. All Chula Vista licensed tobacco
retailers were notified of the meeting and eleven speakers provided input into the agenda item.
DISCUSSION
On January 5, 2016, the first Healthy Chula Vista Action Plan was adopted, providing a set of strategies to
review, create, and evaluate policies and programs within the City and to develop community partnerships
to promote wellness within our community. A key component of the plan included measures to prevent
chronic diseases within our community. As the overseeing body of the Action Plan, the Healthy Chula Vista
Advisory Commission has proposed amendments to the Chula Vista Municipal Code (CVMC) to address
emerging public health issues surrounding youth access to e-cigarette products.
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On December 19, 2017, the City Council approved amendments to CVMC Chapter 8.22 (Regulation of
Smoking in Public Places and Places of Employment) to: add e-cigarettes, including devices used for vaping,
to the definition of “smoking”; prohibit smoking on any portion of City owned property (inclusive of all parks,
libraries, City buildings, and associated parking lots); and restrict smoking to designated areas in Affordable
Housing Projects to align with U.S. Department of Housing and Urban Development guidelines. On March 16,
2018, the City Council also adopted CVMC Chapter 5.56 (Tobacco Retailer), establishing a tobacco retailers
license program to regulate tobacco businesses and prevent the selling of tobacco and tobacco paraphernalia
to individuals (under the age of 21).
Public Health Risks Associated with Smoking
Over 480,000 deaths are attributed annually to smoking related diseases in the United States. In the South
Bay of San Diego, 20.5% of deaths are attributable to smoking related diseases. While we have known the
dangers of smoking combustible cigarettes and other tobacco products for decades, a new form of tobacco
products emerged in the U.S. in 2006 through e-cigarettes and became popular over the past three to five
years.
In June 2019 multiple reports of sudden, and severe lung illness associated with vaping began to be noticed
by physicians across the United States. These illnesses have been classified as E-cigarette, or Vaping, Product
Use Associated Lung Injuries (EVALI) or Vaping-Associated Pulmonary Injury (VAPI). As of January 21,
2020, the U.S. Centers for Disease Controls and Prevention (CDC) has reported 2,711 hospitalized EVALI
cases or deaths, with 60 confirmed deaths1.
Currently the CDC research has closely related the additive Vitamin E acetate to EVALI, however there are
many different substances and product sources that are being investigated, and there may be more than one
cause. While CDC guidance continues to evolve, they indicate that youth and young adults should never use
e-cigarette or vaping products1.
Due to the public health risks surrounding e-cigarettes, many jurisdictions across the country have become
more aware of who was using vaping devices in their communities. While advocates for vaping indicate that
e-cigarettes have helped many people stop smoking combustible cigarettes, t he U.S. Surgeon General
indicated in the January 2020 Smoking Cessation report that there is presently inadequate evidence to
conclude that e-cigarettes, in general, increase smoking cessation2. To date, no e-cigarette product in the U.S.
has been approved as a cessation device.
The most alarming discovery in the 2020 report was the increased number of youths using e-cigarette
products:
1 CDC Smoking & Tobacco Use, “Outbreak of Lung Injury Associated with the Use of E -Cigarette, or Vaping, Products”,
https://www.cdc.gov/tobacco/basic_information/e-cigarettes/severe-lung-disease.html?s_cid=osh-stu-home-
spotlight-006
2 U.S. Department of Health & Human Services, “Smoking Cessation: A Report of the Surgeon General”, January 2020,
https://www.hhs.gov/sites/default/files/2020-cessation-sgr-full-report.pdf
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• Nearly one-third of high schoolers report using tobacco products, of which 27.5% reported using e-
cigarettes within the past 30 days3;
• 99% of smokers started before the age of 26; and
• At the current rate of smoking among youth, 5.6 million of today’s Americans younger than 18 will
die early from a smoking-related illness4.
Within San Diego County, several jurisdictions have recently adopted policies or are considering taking
actions to prohibit flavored products and/or e-cigarette products, including the County of San Diego and the
City of Imperial Beach. Amendments have been proposed by the Healthy Chula Vista Advisory Commission
to reduce youth tobacco use and reduce public health risks associated with vaping by placing prohibitions
on the sale of flavored tobacco products and electronic smoking devices, as described below.
Flavored Tobacco Products
While the federal government recognized the dangers of flavored cigarettes in 2009, banning them through
the Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act), the law did not restrict
menthol cigarettes and it does not restrict flavored non-cigarette tobacco products, such as smokeless
tobacco4. Since 2009, the “vaping” industry has flourished across the United States, introducing many new
non-cigarette flavored products.
Flavored tobacco products are considered “starter” products that help establish long -term tobacco use and
that are proven to be particularly appealing to youth. These products also pose significant barriers to
achieving health equity since tobacco companies have targeted youth, communities of color, low -income
populations, and members of LGBTQ+ communities with marketing efforts and these groups are significantly
more likely to use flavored tobacco products5.
According to the 2019 National Youth Tobacco Survey 67.8% of high school students report using flavored
vaping products like fruit, mint and candy flavors6.
E-Cigarette Products
On Aug. 8, 2016, all e-cigarettes and other Electronic Nicotine Delivery Systems (ENDS), such as e-liquids
products, became subject to the U.S. Food and Drug Administration (FDA) premarket approval requirements,
meaning that they must receive authorization to be legally marketed7. To date, only one ENDS products has
been authorized by the FDA and therefore all others are subject to enforcement, at any time.
3 CDC Smoking & Tobacco Use, “Fast Facts”,
https://www.cdc.gov/tobacco/data_statistics/fact_sheets/fast_facts/index.htm#diseases
4 “Family Smoking Prevention and Tobacco Control Act - An Overview”, https://www.fda.gov/tobacco-
products/rules-regulations-and-guidance/family-smoking-prevention-and-tobacco-control-act-overview
5 California Medical Association, “Flavored and Mentholated Tobacco Products: Enticing a New Generation of Users”,
May 2016,
https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/CTCB/CDPH%20Document%20Library/Policy/FlavoredTobac
coAndMenthol/FlavoredAndMentholatedTobaccProductsCMAWhitePaperAndExecSummaryMay2016.pdf
6 U.S. Department of Health & Human Services, 2019 Preliminary Data - National Youth Tobacco Survey (NYTS)
7 Federal Register – The Daily Journal of the United States Government, May 10, 2016,
https://www.federalregister.gov/documents/2016/05/10/2016-10685/deeming-tobacco-products-to-be-subject-
to-the-federal-food-drug-and-cosmetic-act-as-amended-by-the
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On June 11, 2019, the FDA released its final guidance on applications of ENDS products for premarket
approval. The FDA will review the tobacco products components, ingredients, additives, constituents and
health risks, as well as how the product is manufactured, packaged and labeled to limit risk to overall public
health of nicotine and tobacco-related disease and death8&9. The FDA further identified limiting access and
target marketing to youth as a driver in this recent guidance.
On January 2, 2020, the FDA issued a guidance policy to manufacturers of ENDS, to prioritize enforcement
resources against those that: market flavored products; have failed to take (or are failing to take) adequate
measures to prevent minors’ access; and target to minors or whose marketing is likely to prom ote use of
ENDS by minors10.
Chula Vista Actions to Prevent Youth Access
In addition to the ordinance updates that have been made in the past few years to establish a tobacco retailers
license and make City facilities smoke/vape free, the Police Department has received two rounds of funding
through Tobacco Grant Programs. The first round of funding was granted to assist in providing additional
services aimed at the education, compliance and enforcement of tobacco-related issues within the
community. To date, the Chula Vista Police Department has spent over 200 staff hours educating the
community on the harmful effects of vaping, enforcing tobacco-related violations through undercover
operations and conducting compliance checks at retail establishments. The second round of funding will
support an additional School Resource Officer with the hopes of bringing much needed education directly
into the schools, directly to our youth. Partnerships with the school district, retailers and ongoing education
are critical to ensure our community is aware of the potential dangers of tobacco use.
The Healthy Chula Vista Advisory Commission has recommended amendments to CVMC Chapter 5.56 to
place a prohibition on the sale of all flavored tobacco products and e-cigarette products that do not have FDA
premarket approval, within the City of Chula Vista. While these amendments have been proposed by the
Commission based on best practices identified to limit youth access and use of tobacco products, jurisdictions
throughout the country have taken different approaches to address this issue. If approved, the ordinance
would take effect September 1, 2020.
8 “FDA finalizes guidance for premarket tobacco product applications for electronic nicotine delivery systems as part of
commitment to continuing a strong oversight of e-cigarettes”, FDA News Release, June 11, 2019,
https://www.fda.gov/news-events/press-announcements/fda-finalizes-guidance-premarket-tobacco-product-applications-
electronic-nicotine-delivery-systems
9 “Premarket Tobacco Product Applications for Electronic Nicotine Delivery Systems (ENDS) - Guidance for Industry”, June
2019, https://www.fda.gov/regulatory-information/search-fda-guidance-documents/premarket-tobacco-product-
applications-electronic-nicotine-delivery-systems-ends
10“FDA Finalizes Enforcement Policy on Unauthorized Flavored Cartridge-Based E-Cigarettes That Appeal to Children,
Including Fruit and Mint”, HHS News Release, January 2, 2020, https://www.hhs.gov/about/news/2020/01/02/fda -finalizes-
enforcement-policy-unauthorized-flavored-cartridge-based-e-cigarettes.html
2022/09/27 City Council Post Agenda Page 56 of 617
P a g e | 5
DECISION-MAKER CONFLICT
Staff has reviewed the decision contemplated by this action and has determined that it is not site-specific and
consequently, the real property holdings of the City Council members do not create a disqualifying real
property-related financial conflict of interest under the Political Reform Act (Cal. Gov't Code § 87100, et seq.).
Staff is not independently aware, and has not been informed by any City Council member, of any other fact
that may constitute a basis for a decision-maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
All costs associated with the preparation of this staff report are covered under the Development Services
budget.
ONGOING FISCAL IMPACT
Staff time associated with the enforcement of the tobacco retailing prohibitions are budgeted under that
Police Department.
ATTACHMENTS
1. Proposed Ordinance Amendments.
Staff Contact: Stacey Kurz, Senior Project Coordinator, Development Services Department
2022/09/27 City Council Post Agenda Page 57 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/1/11
Chula Vista Vaping & Smoking Survey
Vaping Results
Q1 w
Which school do you currently attend?
Answered: 40 Skipped: 0
Alta Vista
Academy
Bonita Middle
Bonita Vista
High
Castle Park
High
Castle Park
Middle
Chula Vista
High School
Chula Vista
High Middle
Eastlake High
Eastlake Middle
Hilltop High
Hilltop Middle
Launch Academy
Mar Vista
Academy
Mar Vista High
Montgomery High
Montgomery
Middle
Montgomery
Middle
Olympian High
Options
Secondary
Otay Ranch High
Palomar High
Rancho del Rey
Middle
San Ysidro High 40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 58 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/2/11
Q2 w
0.00%0
20.00%8
12.50%5
2.50%1
2.50%1
0.00%0
0.00%0
0.00%0
0.00%0
7.50%3
0.00%0
0.00%0
0.00%0
0.00%0
0.00%0
0.00%0
0.00%0
0.00%0
7.50%3
0.00%0
0.00%0
0.00%0
15.00%6
32.50%13
0.00%0
0.00%0
0.00%0
TOTAL 40
0%10%20%30%40%50%60%70%80%90%100%
Southwest High
Southwest
Middle
St Rose of Lima
Sweetwater
High
ANSWER CHOICES RESPONSES
Alta Vista Academy
Bonita Middle
Bonita Vista High
Castle Park High
Castle Park Middle
Chula Vista High School
Chula Vista High Middle
Eastlake High
Eastlake Middle
Hilltop High
Hilltop Middle
Launch Academy
Mar Vista Academy
Mar Vista High
Montgomery High
Montgomery Middle
Montgomery Middle
Olympian High
Options Secondary
Otay Ranch High
Palomar High
Rancho del Rey Middle
San Ysidro High
Southwest High
Southwest Middle
St Rose of Lima
Sweetwater High
What grade are you currently in?
Answered: 40 Skipped: 0
7
8
9 40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 59 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/3/11
Q3 w
0.00%0
20.00%8
5.00%2
5.00%2
32.50%13
37.50%15
TOTAL 40
0%10%20%30%40%50%60%70%80%90%100%
10
11
12
ANSWER CHOICES RESPONSES
7
8
9
10
11
12
Before school closures, how often did you notice other
students vaping?
Answered: 40 Skipped: 0
Before/After
School
During Lunch
Breaks
Between Class
Periods
Socially
Outside of...40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 60 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/4/11
Q4 w
Q5 w
22.50%
9
32.50%
13
22.50%
9
22.50%
9
40
2.45
27.50%
11
22.50%
9
35.00%
14
15.00%
6
40
2.38
47.50%
19
27.50%
11
7.50%
3
17.50%
7
40
1.95
20.00%
8
15.00%
6
40.00%
16
25.00%
10
40
2.70
0%10%20%30%40%50%60%70%80%90%100%
Never Rarely Sometimes Often
NEVER RARELY SOMETIMES OFTEN TOTAL WEIGHTED
AVERAGE
Before/After
School
During Lunch
Breaks
Between Class
Periods
Socially Outside
of School
40.00%16
42.50%17
12.50%5
5.00%2
Approximately how many of your friends currently vape?
Answered: 40 Skipped: 0
TOTAL 40
0%10%20%30%40%50%60%70%80%90%100%
None
1-5
6-10
More than 10
ANSWER CHOICES RESPONSES
None
1-5
6-10
More than 10
Which tobacco products have you used/tried? (check all
that apply)
Answered: 12 Skipped: 28
Cigarettes 40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 61 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/5/11
Q6 w
25.00%3
83.33%10
16.67%2
16.67%2
8.33%1
16.67%2
16.67%2
0.00%0
Total Respondents: 12
0%10%20%30%40%50%60%70%80%90%100%
E-cigarettes/va
pes
Chewing
tobacco/snus...
Little
cigars/cigar...
Cigars
Pipes
Hookah
None
ANSWER CHOICES RESPONSES
Cigarettes
E-cigarettes/vapes
Chewing tobacco/snus/etc.
Little cigars/cigarellos
Cigars
Pipes
Hookah
None
95.00%38
2.50%1
0.00%0
How often do you smoke cigarettes?
Answered: 40 Skipped: 0
0%10%20%30%40%50%60%70%80%90%100%
Never
Less than once
per month
At least once
per month
At least once
every week
At least once
every day
Several times
a day
ANSWER CHOICES
ANSWER CHOICES
RESPONSES
RESPONSES
Never
Less than once per month
At least once per month
40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 62 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/6/11
Q7 w
Q8 w
0.00%0
0.00%0
2.50%1
TOTAL 40
TOTAL 40
At least once every week
At least once every day
Several times a day
87.50%35
7.50%3
2.50%1
0.00%0
0.00%0
2.50%1
How often do you vape?
Answered: 40 Skipped: 0
TOTAL 40
0%10%20%30%40%50%60%70%80%90%100%
Never
Less than once
per month
At least once
per month
At least once
every week
At least once
every day
Several times
a day
ANSWER CHOICES RESPONSES
Never
Less than once per month
At least once per month
At least once every week
At least once every day
Several times a day
What do you vape? (check all that apply)
Answered: 33 Skipped: 7
Nicotine
products
Non-nicotine
products
Cannabis
None of the
above 40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 63 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/7/11
Q9 w
Q10 w
15.15%5
3.03%1
18.18%6
75.76%25
Total Respondents: 33
0%10%20%30%40%50%60%70%80%90%100%
ANSWER CHOICES RESPONSES
Nicotine products
Non-nicotine products
Cannabis
None of the above
78.95%30
15.79%6
5.26%2
15.79%6
2.63%1
7.89%3
2.63%1
Why did you start vaping? (check all that apply)
Answered: 38 Skipped: 2
Total Respondents: 38
0%10%20%30%40%50%60%70%80%90%100%
I do not vape
Curiosity
My friends
and/or famil...
Stress relief
It's a cool
thing to do
Enjoy the
taste of the...
To help quit
smoking...
ANSWER CHOICES RESPONSES
I do not vape
Curiosity
My friends and/or family members vape
Stress relief
It's a cool thing to do
Enjoy the taste of the flavored product
To help quit smoking cigarettes
What products do you or your friends use? (check all that
apply)
Answered: 27 Skipped: 13
Juuls
Suorin
40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 64 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/8/11
Q11 w
40.74%11
3.70%1
55.56%15
44.44%12
3.70%1
11.11%3
33.33%9
Total Respondents: 27
0%10%20%30%40%50%60%70%80%90%100%
Suo
Puff Bar
Pens
Tanks
Mods
Not sure
ANSWER CHOICES RESPONSES
Juuls
Suorin
Puff Bar
Pens
Tanks
Mods
Not sure
21.43%6
28.57%8
25.00%7
14.29%4
64.29%18
Where do you or your friends get vaping products? (check
all that apply)
Answered: 28 Skipped: 12
Total Respondents: 28
0%10%20%30%40%50%60%70%80%90%100%
Convenience
stores/gas...
Vape shops
Family/friends
On-line
Not sure
ANSWER CHOICES RESPONSES
Convenience stores/gas stations (e.g. 7-11, Mobile, Arco, etc.)
Vape shops
Family/friends
On-line
Not sure
40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 65 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/9/11
Q12 w
Q13 w
Q14 w
7.89%3
84.21%32
7.89%3
Do you use flavored tobacco/vaping products?
Answered: 38 Skipped: 2
TOTAL 38
0%10%20%30%40%50%60%70%80%90%100%
Yes
No
Not sure
ANSWER CHOICES RESPONSES
Yes
No
Not sure
50.00%16
12.50%4
3.13%1
34.38%11
How likely are you to use a non-flavored product?
Answered: 32 Skipped: 8
TOTAL 32
0%10%20%30%40%50%60%70%80%90%100%
Not likely
Possibly
Very likely
Not sure
ANSWER CHOICES RESPONSES
Not likely
Possibly
Very likely
Not sure
40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 66 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/10/11
Q14 w
Q15 w
Q16 w
84.21%32
0.00%0
2.63%1
5.26%2
7.89%3
Has COVID-19 affected how often you vape?
Answered: 38 Skipped: 2
TOTAL 38
0%10%20%30%40%50%60%70%80%90%100%
No, I do not
vape
No, I vape the
same amount
Yes, I vape
more now
Yes, I vape
less now
I stopped
vaping
ANSWER CHOICES RESPONSES
No, I do not vape
No, I vape the same amount
Yes, I vape more now
Yes, I vape less now
I stopped vaping
33.33%13
56.41%22
10.26%4
Do you believe vaping is safer than smoking cigarettes?
Answered: 39 Skipped: 1
TOTAL 39
0%10%20%30%40%50%60%70%80%90%100%
Yes
No
Why? (please
specify)
ANSWER CHOICES RESPONSES
Yes
No
Why? (please specify)
f k i ld lik i
40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 67 of 617
8/5/22, 11:56 AM Chula Vista Vaping & Smoking Survey - Responses | SurveyMonkey
https://www.surveymonkey.com/results/SM-XSH8K99L9/11/11
Check out our sample surveys and create your own now!
Powered by
5.00%2
7.50%3
87.50%35
If you vape or smoke cigarettes, would you like to quit?
Answered: 40 Skipped: 0
TOTAL 40
0%10%20%30%40%50%60%70%80%90%100%
Yes
No
N/A, I don't
vape/smoke
ANSWER CHOICES RESPONSES
Yes
No
N/A, I don't vape/smoke
40 responses Share Link https://www.surveymonkey.com/res Tweet COPY Share Share
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2022/09/27 City Council Post Agenda Page 68 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
Chapter 5.56
TOBACCO RETAILER
Sections:
5.56.010 Definitions.
5.56.020 Tobacco retailer’s permit required.
5.56.030 Permit application and procedure.
5.56.040 Issuance of a permit.
5.56.050 Permit renewal and expiration.
5.56.060 Permits nontransferable.
5.56.070 Permit conveys a limited, conditional privilege.
5.56.080 Permit fee.
5.56.090 Tobacco retailer operating requirements and prohibitions.
5.56.095 Sale of certain items prohibited.
5.56.100 Compliance monitoring.
5.56.110 Suspension or revocation of permit.
5.56.120 Violations – Penalties.
5.56.130 Requirement for tobacco retailer permit – Operative date.
CROSS REFERENCE: Sales and use tax, see Ch. 3.36 CVMC. Smoking prohibited, see Ch. 8.22 CVMC.
Prior legislation: Prior code §§ 20.2.1, 20.2.5 – 20.2.9; Ords. 1133, 1178, 2506 and 2693.
5.56.010 Definitions.
The following words and phrases, whenever used in this chapter, shall have the meanings defined in this
section unless the context clearly requires otherwise:
A. “Arm’s Length Transaction” means a sale in good faith and for valuable consideration that reflects the fair
market value in the open market between two informed and willing parties, neither of which is under any
2022/09/27 City Council Post Agenda Page 69 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
compulsion to participate in the transaction. A sale between relatives, related companies or partners, or a sale
for which a significant purpose is avoiding the effect of the violations of this chapter is not an Arm’s Length
Transaction.
B. “Applicant” means the Person applying for a permit pursuant to this chapter.
C. “Chief of Police” means the Chief of Police of the City of Chula Vista, or his/her designee.
D. “City” means the City of Chula Vista.
E. “City Attorney” means the City Attorney for the City of Chula Vista, or his/her designee.
F. “Crime of Moral Turpitude” means a crime involving a readiness to do evil, an act of moral depravity of
any kind that has a tendency in reason to shake one’s confidence in their honesty, deceit, or fraud.
G. “Drug Paraphernalia” has the meaning set forth in California Health and Safety Code Section 11014.5, as
that section may be amended from time to time.
H. “Electronic Smoking Device” means an electronic device that can be used to deliver an inhaled dose of
nicotine, or other substances, including any component, part, or accessory of such a device, whether or not sold
separately. “Electronic Smoking Device” includes any such device, whether manufactured, distributed,
marketed, or sold as an electronic cigarette, an electronic cigar, an electronic cigarillo, an electronic pipe, an
electronic hookah, or any other product name or descriptor. “Electronic Smoking Device” also includes
cartridges, cartomizers, e-liquid, smoke juice, tips, atomizers, Electronic Smoking Device batteries, Electronic
Smoking Device charges, and any other item specifically designed for the preparation, charging, or use of
Electronic Smoking Devices.
I. “Flavored Tobacco Product” means a Tobacco Product that contains or emits a taste or smell, other than the
taste or smell of tobacco, including but not limited to, any taste or smell relating to fruit, mint, menthol,
wintergreen, chocolate, cocoa, vanilla, honey, candy, dessert, alcoholic beverage, herb, or spice. “Flavored
Tobacco Products” do not include products approved by the Food and Drug Administration (FDA) for sale
either as a tobacco cessation product or for other therapeutic purposes, where the product is marketed and sold
solely for such an FDA-approved purpose.
J. “Loose-Leaf Tobacco” consists of cut or shredded pipe tobacco, usually sold in pouches, excluding any
tobacco product which, because of its appearance, type, packaging, or labeling, is suitable for use and likely to
be offered to, or purchased by, consumers as tobacco for making cigarettes, including roll-your-own cigarettes.
KJ. “Owner” means a Person with an ownership or managerial interest in a business. An ownership interest
shall be deemed to exist when a Person has a 20 percent or greater interest in the stock, assets, or income of a
business other than the sole interest of security for debt. A managerial interest shall be deemed to exist when a
Person can or does have or share ultimate control over the day-to-day operations of a business.
2022/09/27 City Council Post Agenda Page 70 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
JL. “Person” means any natural person, partnership, cooperative association, corporation, personal
representative, receiver, trustee, assignee, or any other legal entity.
ML. “Premium Cigars” means any cigar that is handmade, has a wrapper that is made entirely from whole
tobacco leaf, and has a wholesale price of no less than twelve dollars. A Premium Cigar does not have filter,
tip, or nontobacco mouth.
KN. “Police Department” means the Chula Vista Police Department, and any agency or Person designated by
the Department to enforce or administer the provisions of this chapter.
LO. “Self-Service Display” means the open display or storage of Tobacco Products or Tobacco Paraphernalia
in a manner that is physically accessible in any way to the general public without the assistance of the retailer
or employee of the retailer and a direct person-to-person transfer between the purchaser and the retailer or
employee of the retailer. A vending machine is a form of Self-Service Display.
P. “Shisha” means a tobacco product that is mixed with molasses, honey, fruit, or dried fruits and is sold for use
in a hookah.
MQ. “Tobacco Paraphernalia” means any item designed for the consumption, use, or preparation of a
Tobacco Product.
NR. “Tobacco Product” means:
1. Any product containing, made, or derived from tobacco or nicotine that is intended for human
consumption, whether smoked, heated, chewed, absorbed, dissolved, inhaled, snorted, sniffed, or ingested
by any other means, including, but not limited to, cigarettes, cigars, little cigars, chewing tobacco, pipe
tobacco, snuff; and
2. Any Electronic Smoking Device.
3. Notwithstanding any provision of subsections (NR)(1) and (NR)(2) of this section to the contrary,
“tobacco product” includes any component, part, or accessory of a tobacco product, whether or not sold
separately. “Tobacco product” does not include any product that has been approved by the United States
Food and Drug Administration for sale as a tobacco cessation product or for other therapeutic purposes
where such product is marketed and sold solely for such an approved purpose.
OS. “Tobacco Retailer” means any Person who sells, offers for sale, or does or offers to exchange for any
form of consideration tobacco, Tobacco Products or Tobacco Paraphernalia. “Tobacco Retailing” shall mean
the doing of any of these things. This definition is without regard to the quantity of Tobacco Products or
Tobacco Paraphernalia sold, offered for sale, exchanged, or offered for exchange. Tobacco Retailer does not
include persons licensed by the City to conduct commercial cannabis activity in accordance with Chapter 5.19
CVMC. (Ord. 3417 § 1, 2018).
2022/09/27 City Council Post Agenda Page 71 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
5.56.020 Tobacco retailer’s permit required.
It shall be unlawful for any Person to act as a Tobacco Retailer in the City without first obtaining and
maintaining, for each location at which Tobacco Retailing is to occur, a valid Tobacco Retailer’s permit
pursuant to this chapter, a valid business license pursuant to Chapter 5.02 CVMC, and any and all required
state licenses, including but not limited to a California Cigarette and Tobacco Products Retailer’s License. (Ord.
3417 § 1, 2018).
5.56.030 Permit application and procedure.
A. All applications shall be submitted on a form supplied by the Police Department and shall include, but not
be limited to, the following information:
1. The Applicant’s business name and address.
2. The address of the proposed Tobacco Retailer business location.
3. If the Applicant is a natural person:
a. The full true name and any other names ever used by the Applicant;
b. The current residential address and telephone number of the Applicant;
c. Written proof that the applicant is 21 years of age or older;
d. The Applicant’s height, weight, and color of eyes and hair;
e. The Applicant’s valid social security number;
f. Photographs of the Applicant as specified by the Chief of Police;
g. The applicant’s business, occupation, and employment history for the five years immediately
preceding the date of application, including addresses and dates of employment;
h. A list of all crimes for which the applicant has been convicted, including those dismissed
pursuant to Penal Code Section 1203.4, except traffic infractions, and a statement of the dates and
places of such convictions.
4. If the Applicant is a corporation, the name of the corporation exactly as shown in its Articles of
Incorporation or Charter, together with the state and date of incorporation, the names and residential
addresses of each of its current officers and directors, and of each stockholder holding more than 25
percent of the stock of the corporation.
2022/09/27 City Council Post Agenda Page 72 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
5. If the Applicant is a partnership, the name and residential address of each of the partners, including
limited partners. If one or more of the partners is a corporation, the Applicant shall provide the
information about that partner required by subsection (A)(4) of this section.
6. If the Applicant is a limited partnership, a copy of the limited partnership’s certificate of limited
partnership as filed with the County Clerk. If one or more of the partners is a corporation, the Applicant
shall provide the information about that partner required by subsection (A)(4) of this section.
7. If the Applicant is a corporation or partnership, the name of the responsible managing officer pursuant
to subsection (C) of this section.
8. A single name and mailing address authorized by the Applicant to receive all communications and
notices (the “Authorized Address”) required by, authorized by, or convenient to the enforcement of this
chapter. If an Authorized Address is not supplied, the Applicant shall be understood to consent to the
provision of notice at the address specified in subsection (A)(1) of this section.
9. All fictitious business names ever used by the Applicant and the respective addresses of those
businesses.
10. Whether the Applicant has ever had any license or permit issued by any agency or board, or any city,
county, state, or federal agency, suspended or revoked, or has had any professional or vocational license
or permit suspended or revoked within five years immediately preceding the application, and the reason
for the suspension or revocation.
11. The name and address of the current owner and lessor of the real property upon which the proposed
Tobacco Retailing business is to be conducted, and a copy of the lease or rental agreement.
12. Copies of all business tax certificates and local business licenses.
13. Copies of applications for licenses and licenses issued pursuant to California Business and
Professions Code Section 22970 et seq., the “Cigarette and Tobacco Products Licensing Act of 2003.” If
an application for a license pursuant to the “Cigarette and Tobacco Products Licensing Act of 2003” has
been denied, copies of documentation regarding the reason for the denial of such license.
14. At the discretion of the Chief of Police, such other identification and information, including
fingerprints, as may be required in order to discover the truth of the matters herein and/or deemed
necessary for the administration or enforcement of this chapter as specified on the application form
required by this section.
B. Owners, Corporate Officers, Partners Deemed Applicants. Each Owner of a Tobacco Retailer applicant is
deemed a co-Applicant and each shall provide the information required in subsection (A) of this section. For
Tobacco Retailer applicants with less than 20 employees, each corporate officer or partner of a Tobacco
Retailer is deemed a co-Applicant and each shall provide the information required in subsection (A) of this
section.
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Item #8.2 – Revised 9/13/22
Attachment 3
C. Designation of Responsible Managing Officer. A Tobacco Retailer applicant that is a corporation or
partnership shall designate one of its officers or general partners to act as its responsible managing officer. The
responsible managing officer may complete and sign all applications on behalf of the corporate officers and
partners.
D. Change in Information. An Applicant shall inform the Police Department in writing of any change in the
information submitted on an application for a Tobacco Retailer’s Permit within 10 business days of a change.
E. All information specified in an application pursuant to this section shall be subject to disclosure under the
California Public Records Act (California Government Code Section 6250 et seq.) or any other applicable law,
subject to the laws’ exemptions.
F. Application Fee. The Applicant shall pay an application fee in an amount to be set by the City Council to
cover the costs incurred by the City to process the application. (Ord. 3417 § 1, 2018).
5.56.040 Issuance of a permit.
A. Upon the receipt of a complete application for a Tobacco Retailer’s permit and the permit fee required by
this chapter, the Chief of Police shall have authority to grant or deny the application for Tobacco Retailer
permit. An application for permit may be denied by the Chief of Police for any of the following reasons:
1. The application is received after the designated time and date.
2. The application is not in the required form and/or is incomplete.
3. The Applicant has made a false, misleading, or fraudulent statement, or omission of fact in the
application or in the application process.
4. The Applicant or a co-Applicant has failed to submit fingerprints or other information deemed
necessary by the Chief of Police pursuant to CVMC 5.56.030.
5. The Applicant or a co-Applicant has within five years immediately preceding the date of the filing of
the application been convicted of, suffered any civil penalty, or faced administrative action against any
type of license for violations of any tobacco control law, including but not limited to the following
offenses: Penal Code Section 308, Business and Professions Code Section 225950 et seq. (“Stop Tobacco
Access to Kids Enforcement Act” or the “STAKE Act”), Business and Professions Code Section 22970 et
seq. (“Cigarette and Tobacco Products Licensing Act of 2003”), or a charge of violating a lesser-included
or lesser-related offense including, but not limited to, Penal Code Section 415, in satisfaction of, or as a
substitute for, an original charge of any of the offenses listed in this section.
6. The Applicant or a co-Applicant has within 10 years immediately preceding the date of the filing of
the application been convicted of any felony criminal offense or any Crime of Moral Turpitude.
2022/09/27 City Council Post Agenda Page 74 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
7. There are charges pending against the Applicant or a co-Applicant for a felony offense, a Crime of
Moral Turpitude, or an offense involving the use of a weapon.
8. The Applicant or a co-Applicant has within five years immediately preceding the date of the filing of
the application been convicted of, suffered any civil penalty, or faced administrative action for violation
of local, state, or federal law.
9. The Applicant seeks authorization for Tobacco Retailing that is prohibited pursuant to this chapter,
that is unlawful pursuant to this Code including without limitation the zoning, building, and business
license tax regulations and codes, or that is unlawful pursuant to any other law.
10. The Applicant or a co-Applicant has had a Tobacco Retailer’s renewal permit or an application for a
Tobacco Retailer’s permit denied within one year prior to the date of application.
11. The Applicant or a co-Applicant is ineligible for a Tobacco Retailer permit pursuant to CVMC
5.56.120.
B. The Chief of Police shall serve the Applicant, either personally or by first class mail addressed to the
Authorized Address, with dated written notice of the decision to approve or deny the application for a Tobacco
Retailer’s permit. If the application has been approved, the notice shall state the permit fee amount, the date by
which the permit fee must be paid, and the location where payment must be made. If the application has been
denied, the notice shall state the reasons for denial, the effective date of the decision, and the right of the
applicant to appeal the decision to the City Manager. Any appeal must be filed in writing with the City Clerk
within 14 days of service of the notice. The City Manager’s determination regarding the application shall be
final. The City Manager shall provide dated written notice to the applicant, either personally or by first class
mail addressed to the Authorized Address, of the City Manager’s determination and the right of the applicant
to seek judicial review of the City Manager’s determination.
C. No permit shall issue pursuant to this chapter unless the permit fee, established in accordance with CVMC
5.56.080, has been timely paid pursuant to the notice issued above.
D. A permit issued under this chapter shall be valid for a period of one year from the date of the issuance or
from the date of renewal. (Ord. 3417 § 1, 2018).
5.56.050 Permit renewal and expiration.
A. A Tobacco Retailer’s permit shall automatically renew on an annual basis unless the Chief of Police
determines prior to the date on which the permit is to be automatically renewed that any of the factors
identified in subsection (C) of this section exist. A Tobacco Retailer shall have the duty to ensure that all City
records generated pursuant to this chapter are accurate and up to date prior to automatic renewal.
2022/09/27 City Council Post Agenda Page 75 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
B. The Tobacco Retailer shall pay a renewal fee established pursuant to CVMC 5.56.080 prior to the date on
which the permit is to be automatically renewed.
C. The Chief of Police shall have authority to grant or deny the renewal permit. A renewal permit may be
denied by the Chief of Police for any of the following reasons:
1. Any of the grounds for suspension or revocation under CVMC 5.56.110 exist.
2. The permit is suspended or revoked at the time of the application.
3. The Tobacco Retailer has not been in regular and continuous operation in the four months prior to the
renewal application.
4. The Tobacco Retailer fails to or is unable to renew any required state licenses.
5. The Tobacco Retailer has failed to pay the renewal fee established pursuant to CVMC 5.56.080 prior
to the date on which the permit is to be automatically renewed.
6. The Tobacco Retailer fails to ensure that all City records generated pursuant to this chapter are
accurate and up to date prior to the automatic renewal.
D. The Chief of Police is authorized to make all decisions concerning the issuance of a renewal permit. In
making the decision, the Chief of Police is authorized to impose additional conditions on a renewal permit if it
is determined to be necessary to ensure compliance with state or local laws and regulations or to preserve the
public health, safety or welfare.
E. The Chief of Police shall serve the Tobacco Retailer, either personally or by first class mail addressed to
the Authorized Address, with dated written notice of the decision to approve or deny the renewal permit. A
denial notice shall state the reasons for the action, the effective date of the decision, and the right of the
Tobacco Retailer to appeal the decision to the City Manager. Any appeal must be filed in writing with the City
Clerk within 14 days of service of the notice. The City Manager’s determination regarding the renewal permit
shall be final. The City Manager shall provide dated written notice to the Tobacco Retailer, either personally or
by first class mail addressed to the Authorized Address, of the City Manager’s determination and the right of
the Tobacco Retailer to seek judicial review of the City Manager’s determination. (Ord. 3417 § 1, 2018).
5.56.060 Permits nontransferable.
A. A Tobacco Retailer’s permit may not be transferred from one Person to another or from one location to
another. A new Tobacco Retailer’s permit is required whenever a Tobacco Retailer has a change in more than
20 percent ownership of the Tobacco Retailer or whenever a Tobacco Retailer changes location.
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Item #8.2 – Revised 9/13/22
Attachment 3
B. Notwithstanding any other provision of this chapter, prior violations at a Tobacco Retailer location shall
continue to be counted against the location and permit ineligibility periods shall continue to apply to the
location unless:
1. The location has been transferred to the new Owner in an Arm’s Length Transaction; and
2. The new Owner provides the City with clear and convincing evidence that the new Owner(s) have
acquired or are acquiring the location in an Arm’s Length Transaction. (Ord. 3417 § 1, 2018).
5.56.070 Permit conveys a limited, conditional privilege.
Nothing in this chapter shall be construed to grant any Person obtaining and maintaining a Tobacco Retailer’s
permit any status or right other than the limited conditional privilege to act as a Tobacco Retailer at the
location in the City identified on the face of the permit. It is the responsibility of each permittee to be informed
regarding all laws applicable to Tobacco Retailing, including those laws affecting the issuance of a Tobacco
Retailer’s Permit. No permittee may rely on the issuance of a permit as a determination by the City that the
permittee has complied with all laws applicable to Tobacco Retailing. Nothing in this chapter shall be
construed to vest in any Person obtaining and maintaining a Tobacco Retailer’s license any status or right to
act as a Tobacco Retailer in contravention of any provision of law. (Ord. 3417 § 1, 2018).
5.56.080 Permit fee.
The fee to issue or to renew a Tobacco Retailer’s permit shall be established from time to time by resolution of
the City Council. The fee shall be calculated so as to recover the cost of administration and enforcement of this
chapter, including, for example, issuing a permit, administering the permit program, retailer education, retailer
inspection and compliance checks, documentation of violations, and prosecution of violators, but shall not
exceed the cost of the regulatory program authorized by this chapter. All fees and interest upon proceeds of
fees shall be used exclusively to fund the program. Fees are nonrefundable except as may be required by law.
(Ord. 3417 § 1, 2018).
5.56.090 Tobacco retailer operating requirements and prohibitions.
A. Compliance with All Laws Required. In the course of Tobacco Retailing or in the operation of the business
or maintenance of the location for which a permit issued, it shall be a violation of this chapter for a permittee,
or any of the permittee’s agents or employees, to violate any local, state, or federal law applicable to Tobacco
Products, Tobacco Paraphernalia, or Tobacco Retailing.
B. Fixed Location Required. No Person shall engage in Tobacco Retailing at other than a fixed location. For
example, Tobacco Retailing by Persons on foot or from vehicles is prohibited.
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Item #8.2 – Revised 9/13/22
Attachment 3
C. Display of Permit. Each Tobacco Retailer permit shall be prominently displayed in a publicly visible
location at the permitted location.
D. Positive Identification Required. No Person engaged in Tobacco Retailing shall sell or transfer a Tobacco
Product or Tobacco Paraphernalia to another Person who appears to be under the age of 27 years without first
examining the identification of the recipient to confirm that the recipient is at least the minimum age under
state law to purchase and possess the Tobacco Product or Tobacco Paraphernalia.
E. Self-Service Displays Prohibited. Tobacco Retailing by means of a Self-Service Display is prohibited.
F. Tobacco Display Prohibited without Valid Permit. A Tobacco Retailer without a valid Tobacco Retailer
permit shall not display Tobacco Products or Tobacco Paraphernalia in public view. A Tobacco Retailer
without a valid Tobacco Retailer permit shall not display any advertisement relating to Tobacco Products or
Tobacco Paraphernalia that promotes the sale or distribution of such products from the Tobacco Retailer’s
location or that could lead a reasonable consumer to believe that such products can be obtained at that location.
G. Drug Paraphernalia. It shall be a violation of this chapter for any permittee or any of the permittee’s
agents or employees to violate any local, state, or federal law regulating controlled substances or Drug
Paraphernalia, except that conduct authorized pursuant to state law shall not be a violation of this chapter.
H. Windows.
1. In the course of Tobacco Retailing or in the operation of a business or maintenance of a location for
which a permit issued, it shall be a violation of this chapter for a permittee, or any of the permittee’s
agents or employees, to cover more than 20 percent of the window area with window signs in accordance
with CVMC 19.60.500.
2. All windows shall be maintained to ensure law enforcement personnel have a clear and unobstructed
view of the interior of the premises, including the area in which the cash registers are maintained, from
exterior public rights-of-way or from the entrance. However, this subsection shall not apply to premises
where there are no windows, or where the design or location of windows or landscaping precludes a view
of the interior of the premises from exterior public rights-of-way or from the entrance.
I. Change in Information. A Tobacco Retailer shall inform the Police Department in writing of any change in
the information submitted on an application for a Tobacco Retailer’s permit within 10 business days of a
change. (Ord. 3417 § 1, 2018).
5.56.095 Sale of Certain Items Prohibited.
A. Sale of Flavored Tobacco Prohibited. Beginning January 1, 2023, it shall be unlawful for any
Person to sell or offer for sale, or to possess with intent to sell or offer for sale, any Flavored Tobacco Product
in the City of Chula Vista.
2022/09/27 City Council Post Agenda Page 78 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
1. There shall be a permissive inference that a Tobacco Retailer in possession of four or more Flavored
Tobacco Products, including but not limited to individual Flavored Tobacco Products, packages of Flavored
Tobacco Products, or any combination thereof, possesses such Flavored Tobacco Products with intent to
sell or offer for sale.
2. There shall be a permissive inference that a Tobacco Product is a Flavored Tobacco Product if:
a. a public statement or claim is made or disseminated by the manufacturer of a Tobacco Product, or
by any person authorized or permitted by the manufacturer to make or disseminate public
statement concerning such tobacco product, that such Tobacco Product has or produces a taste or
smell other than tobacco; or
b. text and/or images on the Tobacco Product’s Labeling or Packaging explicitly or implicitly
indicates that the Tobacco Product is a Flavored Tobacco Product.
B. Exempted Products. This section does not apply to the sale of Shisha, Premium Cigars, or Lloose-Lleaf
Ttobacco.
5.56.100 Compliance monitoring.
A. Compliance with this chapter shall be monitored by the Police Department. In addition, any peace and/or
code enforcement officer may enforce the provisions of this chapter.
B. The Police Department shall inspect each Tobacco Retailer at least one time per 24-month period. Nothing
in this subsection shall create a right of action in any permittee or other Person against the City or its agents.
C. Right of Access. The Police Department and/or their authorized representatives shall have full access to
enter a permitted Tobacco Retailer location to conduct an inspection during the operating hours of the Tobacco
Retailer. Failure to cooperate with any Police Department inspection may result in a permit violation subject to
suspension or revocation. This subsection shall not be construed to deprive a licensee of any privilege
guaranteed by the Fifth Amendment to the Constitution of the United States, or any other constitutional or
statutory privileges. (Ord. 3417 § 1, 2018).
5.56.110 Suspension or revocation of permit.
A. Suspension or Revocation of Permit for Violation. In addition to any other penalty authorized by law, a
Tobacco Retailer’s permit may be suspended or revoked if any court of competent jurisdiction determines, or
the Chief of Police finds, based on a preponderance of the evidence, after the permittee is afforded notice and
2022/09/27 City Council Post Agenda Page 79 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
an opportunity to be heard, that the permittee, or any of the permittee’s agents, officers, partners,
representatives, managers, or employees, has violated any of the requirements, conditions, or prohibitions of
this chapter, or has pleaded guilty, “no contest” or its equivalent, or admitted to a violation of any law
designated in CVMC 5.56.020 as follows:
1. Upon a finding by the Chief of Police of a first violation of this chapter at a location, the permittee
shall be issued a warning by the Department.
2. Upon a finding by the Chief of Police of a second violation of this chapter at a location within any 60-
month period, the permit shall be suspended for 90 days.
3. Upon a finding by the Chief of Police of a third violation of this chapter at a location within any 60-
month period, the permit shall be suspended for one year.
4. Upon a finding by the Chief of Police of a fourth violation of this chapter at a location within any 60-
month period, the permit shall be revoked.
B. The Chief of Police shall serve the Tobacco Retailer, either personally or by first class mail addressed to
the Authorized Address, with dated written notice of the decision to suspend or revoke the permit. A
suspension or revocation notice shall state the reasons for the action, the effective date of the decision, and the
right of the permittee to appeal the decision to the City Manager. An appeal to the City Manager is not
available for a revocation made pursuant to subsection (C) of this section. Any appeal must be filed in writing
with the City Clerk within 14 days of service of the notice. The City Manager’s determination regarding the
suspension or revocation shall be final. The City Manager shall provide dated written notice to the Tobacco
Retailer, either personally or by first class mail addressed to the Authorized Address, of the City Manager’s
determination and the right of the Tobacco Retailer to seek judicial review of the City Manager’s
determination.
C. Revocation of Permit Wrongly Issued. A Tobacco Retailer’s permit shall be revoked if the Chief of Police
finds, after the permittee is afforded notice and an opportunity to be heard, that one or more of the bases for
denial of a permit under CVMC 5.56.020 existed at the time application was made or at any time before the
permit issued, or one or more of the bases for denial of a renewal permit under CVMC 5.56.050 existed at the
time the renewal permit was issued. Notice and appeal of the revocation shall be conducted in accordance with
subsection (B) of this section.
D. If a permit issued under this chapter is suspended or revoked, all Tobacco Products and Tobacco
Paraphernalia at the suspended or revoked Tobacco Retailer’s location shall be removed from public view for
the duration of the suspension or revocation. The Tobacco Retailer additionally shall not display any
advertisement relating to Tobacco Products or Tobacco Paraphernalia that promotes the sale or distribution of
such products from the Tobacco Retailer’s location or that could lead a reasonable consumer to believe that
such products can be obtained at that location for the duration of the suspension or revocation. (Ord. 3417 § 1,
2018).
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Item #8.2 – Revised 9/13/22
Attachment 3
5.56.120 Violations – Penalties.
A. It shall be unlawful for any Person to violate any provision, or to fail to comply with the requirements, of
this chapter or any regulation adopted hereunder. Any person violating any of the provisions or failing to
comply with any of the requirements of this chapter or any regulation adopted hereunder shall be guilty of a
misdemeanor punishable by a fine of not more than $1,000 or imprisonment for a period of not more than six
months, or by both a fine and imprisonment. Each day that a violation continues is deemed to be a new and
separate offense. No proof of knowledge, intent, or other mental state is required to establish a violation.
B. Causing, permitting, aiding, abetting, or concealing a violation of any provision of this chapter shall also
constitute a violation of this chapter.
C. Any condition caused or allowed to exist in violation of any of the provisions of this chapter or any
regulation adopted hereunder is a public nuisance and may be abated by the City, or by the City Attorney on
behalf of the people of the state of California, as a nuisance by means of a restraining order, injunction, or any
other order or judgment in law or equity issued by a court of competent jurisdiction. The City, or the City
Attorney on behalf of the people of the state of California, may seek injunctive relief to enjoin violations of, or
to compel compliance with, this chapter or seek any other relief or remedy available at law or equity, including
the imposition of monetary civil penalties. Each day that a violation continues is deemed to be a new and
separate offense and subject to a maximum civil penalty of $2,500 for each and every offense.
D. Tobacco Retailing without a Valid Permit – Ineligibility for Permit. In addition to any other penalty
authorized by law, if the Chief of Police finds based on a preponderance of evidence, after notice and an
opportunity to be heard, that any Person has engaged in Tobacco Retailing at a location without a valid
Tobacco Retailer’s permit, either directly or through the Person’s agents or employees, the Person shall be
ineligible to apply for, or to be issued, a Tobacco Retailer’s permit as follows:
1. After a first violation of this section at a location within any 60-month period, no new permit may
issue for the Person or the location (unless ownership of the business at the location has been transferred
in an Arm’s Length Transaction), until 30 days have passed from the date of the violation.
2. After a second violation of this section at a location within any 60-month period, no new permit may
issue for the Person or the location (unless ownership of the business at the location has been transferred
in an Arm’s Length Transaction), until 90 days have passed from the date of the violation.
3. After of a third or subsequent violation of this section at a location within any 60-month period, no
new permit may issue for the Person or the location (unless ownership of the business at the location has
been transferred in an Arm’s Length Transaction), until five years have passed from the date of the
violation.
E. Whenever evidence of a violation of this chapter is obtained in any part through the participation of a
Person under the age of 18 years old, such a Person shall not be required to appear or give testimony in any
2022/09/27 City Council Post Agenda Page 81 of 617
Item #8.2 – Revised 9/13/22
Attachment 3
civil or administrative process brought to enforce this chapter and the alleged violation shall be adjudicated
based upon the sufficiency and persuasiveness of the evidence presented.
F. The remedies specified in this section are cumulative and in addition to any other remedies available under
State or local law for a violation of this Code. (Ord. 3417 § 1, 2018).
5.56.130 Requirement for tobacco retailer permit – Operative date.
For a Tobacco Retailer business not in existence, a Tobacco Retailer permit must be obtained prior to
commencement of Tobacco Retailing. For an existing Tobacco Retailer business, a Tobacco Retailer permit
must be obtained the later to occur of six months after the date the Police Department begins accepting
applications for Tobacco Retailer permits or upon renewal of the Tobacco Retailer’s business license issued
pursuant to Chapter 5.02 CVMC. (Ord. 3417 § 1, 2018).
2022/09/27 City Council Post Agenda Page 82 of 617
September 1, 2022
Re: Flavored Tobacco Products and OUR KIDS
Attn: Chula Vista City Council
Dear Mayor Salas and Council Members Padilla, Cardenas, McCann, & Galvez,
As two cofounders of Parents Against Vaping E-cigarettes (PAVe), a national organization founded in 2018 by three
moms as a grassroots response to the youth vaping epidemic, we write today to express our strong support for
ending the sale of all flavored e-cigarettes and all other FLAVORED tobacco products in Chula Vista, with no
exemptions.
PAVe’s passionate parent volunteers have been advocating across California for ending the sale of all flavored tobacco
products, participating in successful legislative campaigns in San Diego, Sacramento, San Jose, Santa Ana, Los Angeles
and many more California cities and counties. At the state level PAVe parents helped pass SB 793, which is now on hold
due to Big Tobacco’s referendum. We are grateful to serve as important partners for California’s county, city, and state
tobacco prevention coalitions.
According to the 2021 National Youth Tobacco Survey (NYTS), over 2 million young people are currently vaping, and
the research has proven over and over that flavors are hooking our kids. The latest figures show that 8 out of 10
teens who vape use flavors. With 40% of high-school users using an e-cigarette on 20 or more days out of the
month,we must take action immediately to protect these teens from becoming an entire generation of nicotine
addicts.
A report published by Data Bridge Market Research published on January 13, 2022, stated, "Various flavor offerings
with shisha tobacco and widespread adoption by the various themed restaurants as well as the youth population has
been directly impacting the growth of shisha tobacco market. Variety of flavor offerings in shisha tobacco is one of
the major driving factors as a large portion of the youth are willing to take up flavored smoking.”
For these reasons, we are proud to advocate for a strong tobacco retail license ordinance in Chula Vista that is
comprehensive and includes hookah, e-cigarettes, and ALL flavored tobacco products. Please provide the kids of
Chula Vista with the same protections enjoyed by the kids in many other surrounding municipalities and prioritize
lives, health equity, and prevention during this public health emergency! Thank you for your leadership and bringing
this very important issue forward.
Sincerely,
Dorian Fuhrman and Meredith Berkman
Co-Founders, PAVe www.parentsagainstvaping.org
Written Communications
Item #8.2 - Fuhrman and Berkman
2022/09/27 City Council Post Agenda Page 83 of 617
Written Communications
Item #8.2 - Knapp
2022/09/27 City Council Post Agenda Page 84 of 617
Written Communications
Item #8.2 - Knapp
2022/09/27 City Council Post Agenda Page 85 of 617
From: Cynthia Knapp <Cynthia.Knapp@saysandiego.org>
Sent: Tuesday, September 6, 2022 2:15 PM
To: Mary Salas <MSalas@chulavistaca.gov>
Cc: CityClerk <CityClerk@chulavistaca.gov>; Hartman, Lester <Lester.Hartman@childrens.harvard.edu>;
JohnDale Noriega <JohnDale.Noriega@saysandiego.org>
Subject: Dr. Hartman: LOS for Tobacco Product Regulation
Hello Mayor Salas,
Dr. Lester Hartman, pediatrician and tobacco researcher out of Harvard University, has close
ties to the City of Chula Vista. He wrote the attached letter for your consideration in the upcoming
flavored tobacco decision. Dr. Hartman cannot join us in-person for the City Council meeting, but is
copied on this message. Please reach out with any questions you have regarding his points.
Thank you,
Cynthia
Cynthia (Cindy) Knapp, MPH | Program Manager
she/her/hers
SAY San Diego
Alcohol, Tobacco, and Other Drug Prevention
4275 El Cajon Blvd., Ste. 101 | San Diego, CA 92105
Mobile:
www.saysandiego.org
From: Cynthia Knapp
Sent: Friday, September 2, 2022 2:33 PM
To: msalas@chulavistaca.gov
Cc: CityClerk
Subject: SAY San Diego: LOS for Tobacco Product Regulation
Good afternoon Mayor Salas,
Please accept this letter of support from Social Advocates for Youth (SAY) San Diego regarding amending
Chula Vista’s Tobacco Retail License program to prohibit the sale of flavored tobacco products. The data
shows ordinances like this one reduce youth access to tobacco products, which reduces youth initiation
and use.
We appreciate your leadership.
Warm regards,
Cynthia
Warning:
External
Email
Written Communications
Item #8.2 - Knapp
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andiego.org
mailto:MSalas@chula
vistaca.govmailto:CityClerk@chula
vistaca.gov
mailto:Lester.Hartman@childrens.
harvard.edumailto:JohnDale.Noriega@say
sandiego.org
http://
www.saysandiego.
org/
mailto:Cynth
ia.Knapp@s
aysandiego.
org
mailto:msalas@chula
vistaca.govmailto:
CityCler
k@chul
avistac
a.gov
2022/09/27 City Council Post Agenda Page 86 of 617
Cynthia (Cindy) Knapp, MPH | Program Manager
she/her/hers
SAY San Diego
Alcohol, Tobacco, and Other Drugs Prevention
4275 El Cajon Blvd., Ste. 101 | San Diego, CA 92105
Mobile:
www.saysandiego.org
Confidentiality Notice: This message and any accompanying documents contain information that is
confidential, privileged, or exempt from disclosure under applicable law and is intended for the
exclusive use of the addressee. This information is private and protected by law. If you are not the
intended recipient, you are hereby notified that any disclosure, copying, distribution, or use of the
contents of this information in any manner is strictly prohibited
Written Communications
Item #8.2 - Knapp
http://
www.saysandiego.
org/
2022/09/27 City Council Post Agenda Page 87 of 617
September 6, 2022
Mayor Salas and Chula Vista Councilmembers,
I am a retired Massachusetts-based pediatrician integrally involved in Massachusetts passing Tobacco21
and the tobacco flavor ban, including menthol. Here are some points about vaping you may not know:
1.) 95% of lifetime tobacco users start before the age of 21.
2.) There is a strong association between vape and thyroid cancer, cervical cancer, and
leukemia. In my own practice, I saw a 19 year-old who vaped THC and nicotine develop
nasopharyngeal cancer which, on average, strikes adult adults age 40 or older.
3.) In Massachusetts, after Tobacco21 age restriction and flavor ban were enacted, the
convenience store industry continue to grow at a 3-5% increase. These regulations don’t put
businesses out of business.
4.) E-cigarettes are adolescent nicotine addiction devices, not adult smoking cessation devices.
Several months ago, in a vape shop in Chula Vista, I bought the e-cigarette product called
INFINITE 8000. Yes, it has 8,000 puffs of “Blu razz” vape. The device fits into the palm of your
hand and is equivalent to 30-40 packs of cigarettes.
5.) When Massachusetts initially exempted menthol, Massachusetts kids defaulted to using
menthol products. In Vancouver, when menthol was banned, there was a 30-50% increase in
adult quit attempts.
6.) Dr. Hajek’s recent study says nicotine-based e-cigarettes are 2 times more likely to gets you
off cigarettes than gum and patches. But what he did not say is gum and patches are 2.5 times
more likely to get you off ALL nicotine containing products.
7.) The goal of Big Vape and Big Tobacco is to delay, delay, delay while they continue to make
millions and even billions of dollars. Send a message to Big Tobacco and voters in other towns
that you are not waiting for the vote on Proposition 31, you want to stop this youth epidemic
NOW!!
8.) Dr. Friedman’s paper on claiming when flavors were banned kids started using combustible
tobacco. Her data was flawed, and she used data before the legislation went from passed to
enacted, which is often a 6-month gap. She failed account for this.
Thank you,
Lester J. Hartman, MD MPH FAAP
Westwood-Mansfield Pediatric Associates
Lester.hartman@childrens.harvard.edu | www.wmpeds.com
Proactive in your child’s care. Empowering families for over 60 years."
@DrHartmanWMPEDS | # Tobacco21 | # DontBeAJuulFuul | # FlavorsHookKids
Written Communications
Item #8.2 - Knapp
http://
www.wmpeds.co
m/
2022/09/27 City Council Post Agenda Page 88 of 617
Dear Councilmembers,
My previously sent email contained an error, please accept my sincerest apologies and see the
corrected message below:
Attached is a letter from the African American Tobacco Control Leadership Council strongly
encouraging the Chula Vista City Council to end the sale of menthol cigarettes and all flavored
tobacco products in the City.
This is no minor matter; lives are at stake.
New research shows that between 1980-2018 menthol cigarettes were responsible for:
1. 1.5 million new African American smokers;
2. 157,000 smoking-related premature deaths among African Americans; and
3. 1.5 million life-years lost among African Americans (Mendez & Le, 2021) (the full
article and an accompanying editorial are also attached.)
Time is of the essence. We can't wait on the State or the FDA. Chula Vista must act now!
Thank you for your leadership.
With gratitude,
Camille Cummings
On Wed, Sep 7, 2022 at 9:36 AM Camille Cummings <ccummings@amplify.love> wrote:
Dear Councilmembers,
Attached is a letter from the African American Tobacco Control Leadership Council strongly
encouraging the Chula Vista City Council to end the sale of menthol cigarettes and all flavored
tobacco products in the City.
This is no minor matter; lives are at stake.
New research shows that between 1980-2018 menthol cigarettes were responsible for:
1. 1.5 million new African American smokers;
2. 157,000 smoking-related premature deaths among African Americans; and
3. 1.5 million life-years lost among African Americans (Mendez & Le, 2021) (the full
article and an accompanying editorial are also attached.)
Time is of the essence. We can't wait on the State or the FDA. New York City must act now!
Thank you for your leadership.
With gratitude,
Written Communications
Item #8.2 - Cummings
2022/09/27 City Council Post Agenda Page 89 of 617
Camille Cummings
--
Camille Cummings, Project Coordinator
African American Tobacco Control Leadership Council
Phone: 888.881.6619 ext. 109
https://www.savingblacklives.org/
Written Communications
Item #8.2 - Cummings
2022/09/27 City Council Post Agenda Page 90 of 617
From: Camille Cummings <
Sent: Wednesday, September 7, 2022 9:36 AM
To: Mary Salas <MSalas@chulavistaca.gov>; Steve C. Padilla <spadilla@chulavistaca.gov>; Andrea
Cardenas <acardenas@chulavistaca.gov>; John McCann <jmccann@chulavistaca.gov>; Jill Galvez
jmgalvez@chulavistaca.gov>
Cc: CityClerk <CityClerk@chulavistaca.gov>; Adrian Kwiatkowski <
Aida C. Castaneda <Valerie Yerger <Carol McGruder
Phillip Gardiner <Camille Cummings
Subject: End the Sale of Menthol Cigarettes and all Flavored Tobacco Products in Chula Vista
Dear Councilmembers,
Attached is a letter from the African American Tobacco Control Leadership Council
strongly encouraging the Chula Vista City Council to end the sale of menthol cigarettes and all
flavored tobacco products in the City.
This is no minor matter; lives are at stake.
New research shows that between 1980-2018 menthol cigarettes were responsible for:
1. 1.5 million new African American smokers;
2. 157,000 smoking-related premature deaths among African Americans; and
3. 1.5 million life-years lost among African Americans (Mendez & Le, 2021) (the full
article and an accompanying editorial are also attached.)
Time is of the essence. We can't wait on the State or the FDA. New York City must act now!
Thank you for your leadership.
With gratitude,
Camille Cummings
Camille Cummings, Project Coordinator
African American Tobacco Control Leadership Council
Phone: 888.881.6619 ext. 109
https://www.savingblacklives.org/
Warning:
External
Email
Written Communications
Item #8.2 - Cummings
mailto:ccummings@a
mplify.love
mailto:MSalas@chula
vistaca.gov
mailto:spadilla@chula
vistaca.govmailto:acardenas@chula
vistaca.gov
mailto:jmccann@chula
vistaca.govmailto:jmgalvez@chula
vistaca.govmailto:CityClerk@chula
vistaca.gov
mailto:adrian@bartellkwiatk
owski.commailto:aida.cuahutli@
gmail.com
mailto:dr.yerger@
gmail.commailto:cmcgruder
@usa.net
mailto:gmoney.gardiner
@gmail.commailto:ccummings@a
mplify.love
https://
www.savingblacklives.org/
2022/09/27 City Council Post Agenda Page 91 of 617
1MendezD, Le TTT. Tob Control 2021;0:1–3. doi:10.1136/tobaccocontrol-2021-056748
Consequences of a match made in hell: the harm
caused by menthol smoking to the African American
population over 1980–2018
David Mendez, Thuy T T Le
Brief report
To cite: Mendez D, Le TTT.
Tob Control Epub ahead of
print: [please include Day
Month Year]. doi:10.1136/
tobaccocontrol-2021-056748
Additional supplemental
material is published online
only. To view, please visit the
journal online (http:// dx. doi.
org/ 10. 1136/ tobaccocontrol-
2021- 056748).
Health Management and Policy,
University of Michigan, Ann
Arbor, Michigan, USA
Correspondence to
Dr Thuy T T Le, Department of
Health Management and Policy,
University of Michigan School of
Public Health, Ann Arbor 48109,
MI, USA; thuyttle@umich. edu
Received 28 April 2021
Accepted 16 August 2021
http:// dx. doi. org/ 10. 1136/
tobaccocontrol- 2021- 056988
Author(s) (or their
employer(s)) 2021. No
commercial re- use. See rights
and permissions. Published
by BMJ.
ABSTRACT
Background For many years, national surveys have
shown a consistently disproportionately high prevalence
of menthol smokers among African Americans compared
with the general population. However, to our knowledge,
no prior study has quantified the harm that menthol
smoking has caused on that population. In this work, we
estimate the public health harm that menthol cigarettes
have caused to the African American community over the
last four decades.
Methods Using National Health Interview Survey
data, we employed a well- established simulation model
to reproduce the observed smoking trajectory over
1980–2018 in the African American population. Then, we
repeat the experiment, removing the effects of menthol
on the smoking initiation and cessation rates over that
period, obtaining a new hypothetical smoking trajectory.
Finally, we compared both scenarios to calculate the
public health harm attributable to menthol cigarettes
over 1980–2018.
Results Our results show that menthol cigarettes
were responsible for 1.5 million new smokers, 157 000
smoking- related premature deaths and 1.5 million life-
years lost among African Americans over 1980–2018.
While African Americans constitute 12% of the total
US population, these figures represent, respectively, a
staggering 15%, 41% and 50% of the total menthol-
related harm.
Discussion Our results show that menthol cigarettes
disproportionally harmed African Americans significantly
over the last 38 years and are responsible for
exacerbating health disparities among that population.
Removing menthol cigarettes from the market would
benefit the overall US population but, particularly, the
African American community.
BACKGROUND
For over 60 years, tobacco companies have targeted
menthol cigarettes to the African American commu-
nity through aggressive marketing and promo-
tion.1–3 It is well known that a disproportionately
high number of African Americans smoke menthol
cigarettes. According to the 2018 National Survey
on Drug Use and Health, 85% of African American
smokers used menthol versus 39% of those in the
general population. This is not a recent phenom-
enon. In 1980, for example, menthol prevalence
among African American smokers was 66% vs 33%
among the general population, according to the
National Health Interview Survey (NHIS).
Several articles4 have addressed the prospec-
tive harm to the black community that could be
avoided if menthol cigarettes were banned from the
market; and while other studies3 5–9 have addressed
the historical causes that have made menthol the
preferred choice of cigarette products among
African Americans, to our knowledge, no prior
study has quantified the health harm that menthol
smoking has already inflicted on that population.
Following a recent study10 that calculated the
health damage caused by menthol smoking on the
entire US population over 1980–2018, the current
work estimates the share of such harm borne by the
African American community, and its disproportion
compared with the total menthol toll in the USA.
Our results may be helpful to the Food and Drug
Administration as they continue evaluating the
benefit of a menthol ban.
METHODS
We used the same simulation model and calibration
process as in the Le- Mendez article10 with param-
eters specific to the African American population.
The model formulation, definition of model param-
eters and how some parameters were calculated
were thoroughly described in Le- Mendez’s work.10
The African American- specific parameters were
taken from several data sources described below
and summarised in online supplemental table A1.
For our initial year (1980), we obtained the African
American population by single year of age from the
Centers for Disease Control and Prevention.11 For
subsequent years, we got the African American birth
cohorts from 1981 through 2018 from the National
Vital Statistics Reports.12 13 The overall age- specific
death rates for the African American population,
updated every 5 years, were extracted from the
1980–2018 US Life Tables.14 We used relative risks of
mortality specific to the African American population,
derived from Cancer Prevention Study II (CPS- II data;
Relative risks for African American current and former
smokers were derived from CPS- II data and provided
by Dr Michael Thun from the American Cancer
Society for the 2011 Tobacco Products Scientific Advi-
sory Committee (TPSAC) Menthol Report. Available
in online supplemental table A5) to calculate the death
rates by age for never, current and former smokers
following the same procedure described in Le- Men-
dez’s article.10 Smoking prevalence for current and
former smokers and the proportion of menthol use
among smokers in 1980 were estimated using NHIS
data. We calculated the overall smoking cessation
rates for African Americans by adjusting the general
population’s overall smoking cessation rates presented
in Le- Mendez’s work10 with the ratio of cessation
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2 Mendez D, Le TTT. Tob Control 2021;0:1–3. doi:10.1136/tobaccocontrol-2021-056748
Brief report
rates between the African American and general populations (0.66)
reported in ref 15. Then, using the menthol cessation multiplier for
African Americans estimated by Mills et al16 (0.47, 95% CI 0.24
to 0.91) and the proportion of menthol smokers among current
African American smokers, we applied the same process used in
ref 10 to compute the cessation rates for African American non-
menthol and menthol smokers. The specific formulation and cessa-
tion values for 1980 are shown in the Supplement to ref 10 and
online supplemental tables A2 and A3.
The annual adult smoking initiation rates for African Amer-
icans were computed by taking the average NHIS smoking
prevalence among 18–24 year- olds, consistent with ref 10. The
switching rates between menthol and non- menthol smokers were
calculated as in the 2011 menthol report17 (2.29% switching to
menthol and 1.08% to non- menthol cigarettes). An extensive
sensitivity analysis (see online supplemental table A4) showed
that these parameters exert little influence on the results. The
ratio of yields from experimenter to smoker18 19 and menthol
mortality multiplier for the African American population remains
as in the Le- Mendez work,10 following their same arguments.
As in ref 10, we first used NHIS smoking prevalence data over
1980–2018 (when the NHIS survey was conducted) to calibrate
the model. Then, we used the calibrated model to replicate African
Americans’ smoking prevalence trajectory during 1980–2018.
Finally, to quantify the harmful effect of menthol use on the African
American population, we repeated the previous step to generate an
alternative smoking trajectory for African Americans during the same
period, eliminating the effect of menthol since 1980. We achieved
this by adjusting the smoking initiation and cessation rates to elimi-
nate the effect of menthol on those parameters (see the Appendices
to the 2011 TPSAC Menthol Report17 and the Le- Mendez paper10).
Finally, we compared our results from both scenarios (with and
without menthol cigarettes) to calculate the impact of menthol on
smoking prevalence, life- years lost and smoking- related premature
deaths. Additionally, we compared our results with those for the
general population reported in Le- Mendez’s work10 and calculated
the disproportionate harm inflicted on the African American popu-
lation due to menthol.
RESULTS
The simulated smoking prevalence for African Americans closely
captures the NHIS reported smoking prevalence over 1980–2018
with pseudo- R2=0.95 (pseudo- R2=1[Errors Sum of Squares]/[-
Total Sum of Squares]) (see online supplemental figure A1 and A2).
Table 1 shows the harm attributable to menthol cigarettes for the
general population (from Le- Mendez’s work10), the African Amer-
ican population and the hypothetical low- menthol African Amer-
ican population. A complete sensitivity analysis on the values in
table 1 is presented in online supplemental table A4.
The values in the first three columns of the table are self-
explanatory; the numbers within parentheses show the percent-
ages that those values represent, relative to those for the general
population. The last column shows the average proportion
over 1980–2018) of the corresponding population referred to
on each row, relative to the entire US population. For example,
the table shows that, among African Americans, menthol was
responsible for 1.5 million extra smokers, 157 000 smoking-
related premature deaths and 1.5 million excess life- years lost
during 1980–2018, representing 15%, 41% and 50% of the
total menthol toll, respectively. However, during the same
period, African Americans constituted only around 12% of the
overall US population.
The last row of the table shows a hypothetical African Amer-
ican population that exhibits the same menthol smoking- related
parameters as the general population. We simulated this scenario
by setting the values of menthol- affected parameters for the
African American population to those of the general popula-
tion. In this hypothetical group, the estimated menthol smoking
excess initiation, premature deaths and life- years lost would
have represented 13%, 16% and 21% of the overall menthol
harm, respectively; much more in agreement with the propor-
tional (relative to the entire US) size of this population (12%). It
is worth noting, though, that the menthol death toll in the low-
menthol population is still above its proportional share. This is
due to the mortality rates among African American smokers,
which are higher than in the general population.
DISCUSSION
Since the 1960s, the tobacco industry has targeted the African
American community for the consumption of menthol cigarettes
through aggressive marketing, including intense advertising
and price discounts. Simultaneously, the industry supported
numerous African American organisations to gain the trust of the
African American community. Several publications3 9 describe
the marketing efforts by the tobacco industry to establish a
special connection between menthol cigarettes and the African
American community. In a fascinating article entitled ‘The
African Americanization of menthol cigarette use in the United
States’,3 Gardiner recounts the long history of, and explains the
facts behind, the relationship between African Americans and
menthol cigarettes, and how those products became an inte-
gral part of the African American culture. In essence, the iden-
tification of African American smokers with menthol has been
purposely orchestrated by the tobacco industry following their
goal of maximising their profits.
Unfortunately, this marketing strategy turned out to be a
huge success for the tobacco industry, but deadly for the black
community. Besides creating a brand with which African Ameri-
cans could identify and call their own, the industry exposed this
population to a substance that amplifies the damaging effects of
cigarette smoking. Menthol intensifies this harm by increasing
the chances that individuals transition from experimentation
to regular smoking,18 19 and by increasing dependency, which
leads to delayed cessation.16 These effects increase the number of
smokers and the amount of time they remain smoking.
Table 1 Excess smoking initiation, smoking- related deaths and life- years lost due to menthol cigarettes over 1980–2018 for the adult general,
African American and hypothetical low- menthol African American population
Cumulative excess smoking
initiators (%)Cumulative excess deaths (%)
Cumulative excess life- years
lost (%)
Average percentage of
population (%)
General population 10 137 808 (100)377 528 (100)2 951 533 (100)100
African American population 1 508 913 (15)156 471 (41)1 476 198 (50)12
Hypothetical low- menthol
African American population
1 286 848 (13)61 132 (16)606 840 (21)12
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3MendezD, Le TTT. Tob Control 2021;0:1–3. doi:10.1136/tobaccocontrol-2021-056748
Brief report
The negative impact of menthol cigarettes on the public’s health is
significant, as Le and Mendez described in ref 10. For African Amer-
ican smokers, though, the harm wrought by menthol smoking is
much higher than that for the rest of the population. Despite having
a similar overall smoking prevalence as the general population,20
it is well known that African Americans suffer, proportionally or
disproportionately, more serious smoking- attributable health conse-
quences.21 Main probable causes for this phenomenon are the high
overall mortality rates due to economic and social conditions and
the high prevalence of menthol among African American smokers,
which causes them to be more addicted and quit less. In fact, our
results show that menthol was responsible for 157 000 smoking-
related deaths among African Americans during 1980–2018, over
two and a half times their proportional share of menthol deaths
compared with the general population. And, what is even more
depressing, 50% of all the life- years lost to menthol smoking during
1980–2018 occurred among African Americans. Additionally, our
results (shown in online supplemental figure A1) also indicate that,
without menthol, smoking prevalence among African Americans in
2018 would have been 8.3%, instead of the NHIS reported 14.9%
a 44% reduction). We note that our results may be considered
conservative, since we do not take into account the future harm
that menthol smoking over 1980–2018 will cause to the African
American population.
Considering that cigarette smoking is the number one cause of
preventable deaths in the USA, menthol in cigarettes is an important
factor in creating and exacerbating health disparities in this country.
Removing menthol cigarettes from the market will save thousands
of African American lives per year and help reduce health disparities
at a time when inequalities among minority and socioeconomically
disadvantaged groups are increasingly salient.
What this paper adds
Menthol cigarettes have been disproportionately used among
African Americans.
Menthol cigarettes exacerbate health inequalities for the
African American community.
Removing menthol can have the double effects of saving lives
and reducing inequalities.
Acknowledgements The authors would like to thank the University of Michigan
Data Analysis and Dissemination Core led by Dr. Jihyoun Jeon for providing us some
data for this work.
Contributors DM and TTTL conceptualised the project. TTTL calibrated the model
and conducted all the analysis. DM supervised the work. Both authors contributed to
the writing of the manuscript.
Funding The research reported in this publication was supported by the
National Cancer Institute of the National Institutes of Health and Food and Drug
Administration Centre for Tobacco Products (award number U54CA229974).
Competing interests None declared.
Patient consent for publication Not required.
Provenance and peer review Not commissioned; externally peer reviewed.
ORCID iD
Thuy T T Le http:// orcid. org/ 0000- 0002- 3106- 4045
REFERENCES
1 Food and Drug Administration. Preliminary scientific evaluation of the possible
public health effects of menthol versus nonmenthol cigarettes. Food and Drug
Administration, 2013.
2 Davis RM, Gilpin EA, Loken B. The role of the media in promoting and reducing
tobacco use. USA, 2008.
3 Gardiner PS. The African Americanization of menthol cigarette use in the United
States. Nicotine Tob Res 2004;6 Suppl 1:55–65.
4 Levy DT, Pearson JL, Villanti AC, et al. Modeling the future effects of a menthol ban
on smoking prevalence and smoking- attributable deaths in the United States. Am J
Public Health 2011;101:1236–40.
5 Anderson SJ. Marketing of menthol cigarettes and consumer perceptions: a review of
tobacco industry documents. Tob Control 2011;20 Suppl 2:ii20–8.
6 Sutton CD, Robinson RG. The marketing of menthol cigarettes in the United States:
populations, messages, and channels. Nicotine Tob Res 2004;6 Suppl 1:83–91.
7 Delnevo CD, Ganz O, Goodwin RD. Banning menthol cigarettes: a social justice issue
long overdue. Oxford University Press US, 2020.
8 Cadham CJ, Sanchez- Romero LM, Fleischer NL, et al. The actual and anticipated
effects of a menthol cigarette ban: a scoping review. BMC Public Health
2020;20:1–17.
9 Robert N. Proctor, golden holocaust: origins of the cigarette catastrophe and the case
for abolition, 2012.
10 Le TTT, Mendez D. An estimation of the harm of menthol cigarettes in
the United States from 1980 to 2018. Tob Control 2021. doi:10.1136/
tobaccocontrol-2020-056256. [Epub ahead of print: 25 Feb 2021].
11 Population by age groups, race, and sex for 1960-97. centers for disease control and
prevention.
12 Martin JA, Hamilton BE, Osterman MJ. Births: final data for 2015, 2017.
13 ed..Martin J, Hamilton B, Osterman M. Births: final data for 2018. In: National vital
statistics reports. Services DoHaH, 2019.
14 Arias E, Xu J. United States life tables: 2017, 2019.
15 Babb S, Malarcher A, Schauer G, et al. Quitting Smoking Among Adults - United
States, 2000-2015. MMWR Morb Mortal Wkly Rep 2017;65:1457–64.
16 Mills SD, Hao Y, Ribisl KM, et al. The relationship between menthol cigarette use,
smoking cessation, and relapse: findings from waves 1 to 4 of the population
assessment of tobacco and health study. Nicotine Tob Res 2021;23:966–75.
17 Mendez D. Results from a Population Dynamics Model of the Consequences
of Menthol Cigarettes for Smoking Prevalence and Disease Risks. Appendix
A, 2011. Available: http://www fda gov/downloads/AdvisoryCommittees/
CommitteesMeetingMaterials/TobaccoProductsScientificAdvisoryCommittee/
UCM247689 pdf
18 Nonnemaker J, Hersey J, Homsi G, et al. Initiation with menthol cigarettes and youth
smoking uptake. Addiction 2013;108:171–8.
19 Nonnemaker J, Feirman SP, MacMonegle A, et al. Examining the role of menthol
cigarettes in progression to established smoking among youth. Addict Behav
2019;98:106045.
20 Cornelius ME, Wang TW, Jamal A, et al. Tobacco Product Use Among Adults - United
States, 2019. MMWR Morb Mortal Wkly Rep 2020;69:1736–42.
21 U.S. Department of Health and Human Services. Tobacco use among U.S. racial/
ethnic minority Groups—African Americans, American Indians and Alaska natives,
Asian Americans and Pacific Islanders, and Hispanics: a report of the surgeon General.
Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control
and Prevention, Office on Smoking and Health, 1998, 1998.
copyright. on
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2022/09/27 City Council Post Agenda Page 94 of 617
1YergerV. Tob Control Month 2021 Vol 0 No 0
What more evidence is needed?
Remove menthol cigarettes from
the marketplace—now
Valerie Yerger 1,2
Tobacco remains the leading cause of
preventable death and disease in the USA
and many other countries. However,
among all racial and ethnic groups in the
USA, African Americans bear the greatest
burden from tobacco- related morbidity
and mortality.1 Every year, 45 000 African
Americans prematurely and unnecessarily
die from tobacco- caused diseases. An esti-
mated 85% of them smoked menthol
cigarettes.2
Menthol’s sensory properties reinforce
smoking, increase uptake of nicotine and
toxic smoke components, and discourage
cessation. Menthol’s cooling, anaesthetic
and analgesic effects ease initiation among
new smokers by masking the harshness
and irritation of tobacco smoke, reducing
pain sensations in the mouth and throat,
and enabling deeper inhalation that facili-
tates greater exposure to nicotine.3
On 3 March 2009, Representative
Henry Waxman and 124 congressional
cosponsors introduced H.R. 1256—the
Family Smoking Prevention and Tobacco
Control Act.’4 Representative Waxman’s
Committee Report expressed concerns
about the disproportionate use of menthol
cigarettes among African Americans, the
targeted marketing of menthol cigarettes
in black communities, and the higher
rates of lung cancer among African Amer-
ican smokers compared with non- African
American smokers, urging the Secretary
of Health and Human Services to move
quickly to address the unique public
health issues posed by menthol cigarettes.
Yet, although most other characterising
flavours in cigarettes were prohibited in
2009 under the final version of the Family
Smoking Prevention and Tobacco Control
Act, menthol was inexplicably excluded.5
It has been estimated that hundreds of
thousands of African Americans and other
menthol smokers are destined to die
prematurely if the exemption of menthol
is allowed to continue.6
The disproportionate toll of menthol ciga-
rettes among African Americans compared
with the general population is a social injus-
tice. The black community has long been
subjected to the predatory marketing of
mentholated tobacco products, particularly
in lower income areas, where there are not
only more advertisements, but more promo-
tions and cheaper prices for menthol ciga-
rettes when compared with more affluent
neighbourhoods.7 Tobacco companies also
heavily rely on their cooptation of commu-
nity leaders to defuse tobacco control
efforts.8 Black- led organisations with finan-
cial ties to the tobacco industry have played
a critical role in disseminating misinforma-
tion throughout the black community. Such
misinformation, for example, includes the
idea that local policies prohibiting the sale of
mentholated tobacco products are racist and
will increase the criminalisation of individ-
uals who possess or smoke them, exploiting
legitimate concerns about racist policing to
defend the tobacco industry’s targeted preda-
tion on the black community.9 10
Authors Mendez and Le, in their article
Consequences of a match made in hell:
the harm caused by menthol smoking to
the African American population over
1980–2018,’11 show why none of us can
remain silent and complicit. This paper
should serve as a kick upside the head
for those who are in a position to remove
these deadly products from the market-
place. Until this paper, no prior study has
fully quantified the health harm inflicted
on African Americans by menthol ciga-
rettes. Yet, for at least three decades,
African American tobacco control activists
have been out there resisting the perva-
sive presence of the tobacco industry and
their deadly products in black communi-
ties,12–15 including filing a lawsuit to get
the Center for Tobacco Products of the
US Food and Drug Administration (FDA)
to act on menthol.16 Now the evidence is
irrefutable: menthol cigarettes are killing
our people at a rate unmatched by any
other assaults on our community.
Though constituting only 12% of
the total US population, African Amer-
icans bear an alarming amount of the
total menthol- related harm: 41% of the
smoking- related premature deaths and
50% of the life- years lost. This anal-
ysis demonstrates the contribution of
menthol cigarettes toward the annihila-
tion of a people already under siege by a
racist society and its myriad of inequities,
governmental policies and political domi-
nation.17 18 Institutionalised racism, its
long historical impact, and the associated,
yet unresolved, intergenerational trauma
experienced by black people in America
have made them vulnerable to the clever
marketing and predatory dumping of
mentholated tobacco products in their
communities.
For decades, the tobacco industry has
exploited social and economic inequities
to foster the uptake and use of menthol
cigarettes, and create brand loyalty among
African Americans. Tobacco companies
strategically targeted menthol cigarettes to
low- income African Americans, blanketing
inner city communities with marketing,
free samples, and music promotions,19 and
thereby contributing to the tobacco- related
health disparities observed today, as Mendez
and Le have now confirmed. We can no
longer ignore the intersecting, overlapping
and distinctive systems of oppression that
shape ‘being black in America’ and how
menthol cigarettes contribute to sustained
and widening health disparities.20
This paper is compelling on its own
merit; however, read in tandem with the
authors’ previous paper,21 one can fully
appreciate the significant role menthol
cigarettes have played in addicting
millions of young people to nicotine and
in the deaths of thousands due to tobacco.
As the authors emphasise, mentholated
cigarettes have a ‘significant detrimental
impact on the public’s health and could
continue to pose a substantial health risk.’
More than a decade after the FDA was
given authority to regulate tobacco products,
long after other flavours favoured by white
children were banned from most tobacco
products, and long after the first of several
scientific reports found menthol cigarettes to
pose a public health risk above that seen with
non- menthol cigarettes,22–24 the FDA still has
not acted. The black community has been
abandoned at the federal level, leaving activ-
ists to seek local and state policy changes. So,
the question for me is: Given the mountains
of evidence, will anything push the federal
government to consider social justice and act
on its commitment to finally ban menthol
cigarettes and all flavoured cigars?25 26
The recent highly publicised killings of
black men and women, including George
Floyd, Ahmaud Arbery, Breonna Taylor
and many others, brought to the forefront
1Social and Behavioral Sciences, University of California
San Francisco, San Francisco, California, USA
2African American Tobacco Control Leadership Council,
San Francisco, California, USA
Correspondence to Dr Valerie Yerger, Social and
Behavioral Sciences, University of California San
Francisco, San Francisco, California 94143-0612, USA;
Valerie. Yerger@ucsf. edu
Editorial
copyright. on
September 20, 2021 at
2022/09/27 City Council Post Agenda Page 95 of 617
2 Yerger V. Tob Control Month 2021 Vol 0 No 0
Editorial
of our nation’s conscience how pervasively
racism permeates everyday life. Whether one
is on the receiving or perpetuating end of
racist behaviours or if one benefits from or
is negatively impacted by racist policies, we
all recently watched how quickly the world
mobilised to support the Black Lives Matter
movement. Are we in a moment to leverage
this movement?
If menthol cigarettes are allowed to stay
in the marketplace, the lives of African
Americans and others remain at increased
risk. Conversely, removing these terrible
products will benefit not only the black
community but also other racial and ethnic
groups, the lesbian, gay, bisexual and trans-
gender community, youth and those with
behavioural health issues, since these groups
also disproportionately smoke mentho-
lated cigarettes over non- mentholated ciga-
rettes.27–30 I ask that others stand with us to
repair a wrong done to the black community,
as we stand with you. There is simply no ethi-
cally acceptable reason to allow the tobacco
industry to continue using a flavouring that
makes it easier to start smoking and harder to
quit. Whether we work at the federal, state or
local level, we are empowered in our collec-
tive work to protect our communities from
our number one killer, a corporate industry
of federally adjudicated racketeers.31 This
paper provides us with added ammunition to
get that vital work done. It is long past time
for the FDA to get inoculated against what-
ever the hell is keeping it from getting these
deadly products out of the marketplace.
Contributors As the sole author, VY, I made
substantial contributions to the conception and design
of the work. I drafted the work and revised it critically
for important intellectual content. As the sole author,
I provided final approval of the version published and
am accountable for all aspects of the work in ensuring
that questions related to the accuracy or integrity of the
work are appropriately investigated and resolved.
Funding The authors have not declared a specific
grant for this research from any funding agency in the
public, commercial or not- for- profit sectors.
Competing interests None declared.
Patient consent for publication Not applicable.
Provenance and peer review Commissioned;
internally peer reviewed.
Author(s) (or their employer(s)) 2021. No commercial
re- use. See rights and permissions. Published by BMJ.
To cite Yerger V. Tob Control Epub ahead of print:
please include Day Month Year]. doi:10.1136/
tobaccocontrol-2021-056988
http:// dx. doi. org/ 10. 1136/ tobaccocontrol- 2021-
056748
Tob Control 2021;0:1–2.
doi:10.1136/tobaccocontrol-2021-056988
ORCID iD
Valerie Yerger http:// orcid. org/ 0000- 0003- 2469- 402X
REFERENCES
1 Centers for Disease Control and Prevention, Tobacco
use among U.S. racial/ ethnic minority groups. A report
of the surgeon General. Washington, DC, 1998. https://
www. cdc. gov/ tobacco/ data_ statistics/ sgr/ 1998/
complete_ report/
2 Villanti AC, Mowery PD, Delnevo CD, et al. Changes
in the prevalence and correlates of menthol
cigarette use in the USA, 2004-2014. Tob Control
2016;25:ii14–20.
3 Kreslake JM, Wayne GF, Alpert HR, et al. Tobacco
industry control of menthol in cigarettes and targeting
of adolescents and young adults. Am J Public Health
2008;98:1685–92.
4 Family Smoking Prevention and Tobacco Control Act
P.L. 111e31, 2009. Available: https://www. govinfo.
gov/ content/ pkg/ PLAW- 111publ31/ pdf/ PLAW-
111publ31. pdf
5 Family Smoking Prevention and Tobacco Control
Act 21, 2009. Available: https://www. fda. gov/
tobacco- products/ rules- regulations- and- guidance/
family- smoking- prevention- and- tobacco- control- act-
overview#:~: text= To% 20protect% 20the% 20public%
20and, and% 20marketing% 20of% 20tobacco%
20products. [Accessed 22 Jun 2009].
6 Levy DT, Pearson JL, Villanti AC, et al. Modeling
the future effects of a menthol ban on smoking
prevalence and smoking- attributable deaths
in the United States. Am J Public Health
2011;101:1236–40.
7 Henriksen L, Schleicher NC, Dauphinee AL, et al.
Targeted advertising, promotion, and price for menthol
cigarettes in California high school neighborhoods.
Nicotine Tob Res 2012;14:116–21.
8 Yerger VB, Malone RE. African American leadership
groups: smoking with the enemy. Tob Control
2002;11:336–45.
9 Tulloss KW. Community leaders come together against
racism and discrimination protesting senate bill 793.
Available: https:// lasentinel. net/ community- leaders-
come- together- against- racism- and- discrimination-
protesting- senate- bill- 793. html [Accessed 20 Aug
2020].
10 Brown SM. Conference expresses opposition to
proposed Maryland menthol ban. Washington
Informer Newspaper. Available: https://www.
washingtoninformer. com/ baltimore- black- baptist-
ministers- conference- expresses- opposition- to-
proposed- maryland- menthol- ban/ [Accessed 11 Feb
2021].
11 Mendez D, TT Le. Consequences of a match
made in hell: the harm caused by menthol
smoking to the African American population over
1980–2018. Tob Control 2021. doi:10.1136/%20
tobaccocontrol-2021-056748
12 African American Tobacco Control Leadership Council.
What’s menthol got to do with it? Everything! (Still):
the plight of African Americans and mentholated
tobacco products. Washington, D.C: International Press
Briefing, National Press Club, 2019. https:// youtu. be/
7wT9Lbn8nmk
13 Sixfootah the Poet. What menthol cigarettes have
taken from me. San Francisco Bayview national black
newspaper. Available: https:// sfbayview. com/ 2020/
04/ what- menthol- cigarettes- have- taken- from- me/
Accessed 05 Apr 2020].
14 RJ Reynolds new "uptown" targets Blacks, 1990.
Advocacy Institute. Available: https://www.
industrydocuments. ucsf. edu/ docs/ mkvw0005
Accessed 04 Sep 2021].
15 Sutton CD, Robinson RG. The marketing of menthol
cigarettes in the United States: populations, messages,
and channels. Nicotine Tob Res 2004;6 Suppl 1:83–91.
16 African American Tobacco Control Leadership Council
v. US Department of Health and Human Services, Case
No. 4:20- cv-4012- KAW (N.D. Cal.), 2021. Available:
https://www. publichealthlawcenter. org/ sites/ default/
files/ AATCLC- v- FDA- Defs- Second- Motion- to- Dismiss.
pdf
17 Alexander M. The new Jim Crow: mass incarceration
in the age of colorblindness. New York, NY: The New
Press, 2012.
18 Dawes D. The political determinants of health.
Baltimore, MD: Johns Hopkins University, 2020.
19 Yerger VB, Przewoznik J, Malone RE. Racialized
geography, corporate activity, and health disparities:
tobacco industry targeting of inner cities. J Health Care
Poor Underserved 2007;18:10–38.
20 Kong AY, Golden SD, Berger MT. An intersectional
approach to the menthol cigarette problem: what’s
race(ism) got to do with it? Crit Public Health
2019;29:616–23.
21 Le TT, Mendez D. An estimation of the harm of
menthol cigarettes in the United States from
1980 to 2018. Tob Control 2021. doi:10.1136/
tobaccocontrol-2020-056256. [Epub ahead of print:
25 Feb 2021].
22 Tobacco Products ScientificAdvisory Committee, US
Food and Drug Administration. Menthol cigarettes and
public health: review of the scientific evidence and
recommendations, 2011. Available: https:// wayback.
archive- it. org/ 7993/ 20170405201731/ https:// www.
fda. gov/ downloads/ AdvisoryCommittees/ Committe
esMeetingMaterials/ TobaccoProductsScientificAdv
isoryCommittee/ UCM269697. pdf [Accessed 04 Sep
2021].
23 US Food and Drug Administration. Preliminary scientific
evaluation of the possible public health effects of
menthol versus nonmenthol cigarettes. Silver Spring,
MD: Center for Tobacco Products, Food and Drug
Administration, 2013.
24 Tobacco Control Legal Consortium et al. Citizen
Petition to the US Food and Drug Administration,
Prohibit menthol as a characterizing flavor in
cigarettes, 2013. Available: https://www. publiche
althlawcenter. org/ sites/ default/ files/ resources/ tclc-
fdacitizenpetition- menthol- 2013. pdf
25 FDA commits to evidence- based actions aimed at
saving lives and preventing future generations of
smokers, 2021. Available: https://www. fda. gov/ news-
events/ press- announcements/ fda- commits- evidence-
based- actions- aimed- saving- lives- and- preventing-
future- generations- smokers [Accessed 29 Apr 2021].
26 Statement by HHS Secretary Xavier Becerra on FDA
tobacco actions on menthol cigarettes and flavored
cigars, 2021. Available: https://www. hhs. gov/ about/
news/ 2021/ 04/ 29/ statement- hhs- secretary- xavier-
becerra- fda- tobacco- actions- menthol- cigarettes-
flavored- cigars. html [Accessed 29 Apr 2021].
27 Mukherjea A, Wackowski OA, Lee YO, et al.
Asian American, Native Hawaiian and Pacific
Islander tobacco use patterns. Am J Health Behav
2014;38:362–9.
28 Delnevo CD, Villanti AC, Giovino GA. Trends in menthol
and non- menthol cigarette consumption in the U.S.A.:
2000-2011. Tob Control 2014;23:e154–5.
29 Fallin A, Goodin AJ, King BA. Menthol cigarette
smoking among lesbian, gay, bisexual, and
transgender adults. Am J Prev Med 2015;48:93–7.
30 Young- Wolff KC, Hickman NJ, Kim R, et al. Correlates
and prevalence of menthol cigarette use among
adults with serious mental illness. Nicotine Tob Res
2015;17:285–91.
31 Eubanks SY, Glantz SA. Bad acts: the racketeering
case against the tobacco industry. Washington, DC:
American Public Health Association, 2013.
copyright. on
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2022/09/27 City Council Post Agenda Page 96 of 617
September 7, 2022
To:Mayor Mary Casillas Salas, Councilmember Steve Padilla, Councilmember Andrea
Cardenas, Councilmember John McCann, and Councilmember Jill Galvez
From:The African American Tobacco Control Leadership Council (AATCLC)
Re: End the Sale of Menthol Cigarettes and all Other Flavored Tobacco Products in Chula
Vista! No Exemptions: All Flavors, All Products at All Locations!
The African American Tobacco Control Leadership Council (AATCLC) strongly
encourages the Chula Vista City Council to end the sale of menthol Cigarettes and all flavored
tobacco products, with no exemptions. We are glad to see that the Council is considering this
issue. Frankly, this couldn’t come at a better time. We already know that 80% of youth, 12-17
start smoking using flavored cigarettes (Ambrose et al., 2015). Indeed, in the midst of the
ongoing COVID 19 pandemic, nothing could be more important than getting these products out
of our community. We already know that smokers are more susceptible to COVID infection
CDC, 2020). If the Council truly wants a healthier Chula Vista, and we believe that you do,
then it is imperative that menthol-flavored cigarettes and other flavored tobacco products be
prohibited. This will end the predatory marketing of these products that disproportionately
impact poorer communities, marginalized groups, youths, and communities of color.
Menthol the Ultimate Candy Flavor; It Helps the Poison Go Down Easier!
This is no minor matter.Menthol cigarettes and flavored tobacco products are driving
tobacco-related deaths and diseases nationwide. While the use of non-flavored tobacco cigarettes
has been decreasing, the use of menthol cigarettes is on the rise, among youth and adults; among
Latinos, Blacks, and Whites (Villanti, 2016). Let’s be clear, the majority of women smokers
smoke menthol cigarettes; folks from the LGBTQ community disproportionately smoke these
products; 47% of Latino smokers prefer menthol cigarettes, with 62% of Puerto Rican smokers
using menthol; nearly 80% of Native Hawaiians; a majority of Filipinos; and a majority of
smokers with behavioral health issues smoke menthol cigarettes. Frankly, the most marginalized
groups disproportionately use these so-called “minty” products (CDC, 2010; Fallin, 2015;
Forbes, 2013; Delnevo, 2011; Hawaii State Dept. of Health, 2009; Euromonitor, 2008; Hickman,
2015).
Be appraised that 85% of African American adults and 94% of Black youth who smoke
are using menthol products (Giovino, 2013). These striking statistics arise from the predatory
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marketing of these products in the Black Community, where there are more advertisements,
more lucrative promotions, and most disturbing menthol cigarettes are cheaper in the Black
community compared to other communities (Henriksen et al., 2011; Seidenberg et al., 2010).
These predacious practices for the past 50 years have led to Black folks dying disproportionately
from heart attacks, lung cancer, strokes, and other tobacco-related diseases (RSG, 2014).
Take note that new research shows that menthol cigarettes were responsible for 1.5
million new smokers, 157,000 smoking-related premature deaths, and 1.5 million life-years
lost among African Americans from 1980–2018. While African Americans constitute 12%
of the total US population, these figures represent, respectively, a staggering 15%, 41%,
and 50% of the total menthol-related harm (Mendez & Le, 2021).
The Council should be aware that menthol is an anesthetic by definition, and as if to add
insult to injury, masks the harsh taste of tobacco and allows for deeper inhalation of toxins and
greater amounts of nicotine. The greater the nicotine intake, the greater the addiction. Hence, it
is no surprise menthol cigarette users find it harder to quit than non-menthol cigarette users (Ton
et al., 2015; Levy et al., 2011). The “cool refreshing taste of menthol” heralded by the tobacco
industry is just a guise; ultimately, menthol and all flavors allow the poisons in cigarettes and
cigarillos “to go down easier!”
Hookah: The Manipulation of Culture for Industry Profits!
While we have all become aware of the meteoric rise of E-Cigarette use, especially
among kids, another addictive product is growing in popularity: flavored shisha / Hookah. Let’s
not be fooled: passing tobacco smoke through water does nothing to stop the user from inhaling
all the toxins, nicotine, and cancer-causing chemicals associated with tobacco smoking. Let’s be
clear, Hookah is just as deadly as cigarettes, if not more. Studies show that in a single hookah
smoking session of 40 minutes, smokers consume 25 times the tar, 125 times the smoke 2.5
times the nicotine, and 10 times the carbon monoxide compared to smoking a cigarette (Primack
et al., 2016). Moreover, both patrons and employees at Hookah lounges are exposed to elevated
levels of 2nd hand smoke an already recognized cause of cancer (Zhou et al., 2016)
Then there is the fiction that Hookah smoking is a 1000-year-old tradition in the Middle
East. Look, tobacco only made its way to Europe some 500 years ago and only gradually made
its way to the Middle East 3 to 4 hundred years ago. Make no mistake about it, it’s the Hookah
Lounge owner’s manipulation of culture argument that is used to attract more business and
profits.Flavored shisha like Blue Mist, Irish Kiss, and Sex on the Beach has nothing to do
with Middle Eastern Culture. Once it was determined in the 1960s that smoking kills,
Islamic Leaders deemed tobacco, Hookah, and Shisha Forbidden. At bottom, Hookah
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lounges with their nightclub atmosphere have nothing to do with Middle Eastern Culture,
rather it’s all about the Benjamin’s! It’s not about getting rid of all hookahs or all tobacco
products, it's about getting rid of all flavors, at all places, in all products, period.
We Can’t Wait on the State or the FDA
The AATCLC is calling upon the City Council of Chula Vista to join a growing number
of cities, counties, and states around the country that are prohibiting, jurisdiction-wide, the sales
of menthol cigarettes and all other flavored tobacco products. In June 2018, San Francisco voters
passed the first-ever citywide restriction on the sales of all flavored tobacco products, including
menthol cigarettes and flavored e-cigarette juices. This “strongest flavor ban law ever” was
rapidly replicated in numerous cities in California and around the country, including Oakland,
Alameda, Hayward, Fremont, Berkeley, and Sacramento, just to mention a few. Just recently,
the County of Sacramento adopted its own menthol and flavor restrictions. Today over 72
municipalities prohibit the sale of all menthol tobacco products including flavored e-juices
no-smoke.org/wp-content/uploads/pdf/flavored-tobacco-product-sales.pdf Indeed, in June of
2020, the State of Massachusetts became the first state to prohibit the sale of menthol cigarettes
and all flavored tobacco products state-wide and in August of 2020 California followed suit and
became the second state to do so.With the tobacco industry forcing a referendum of SB 793,
now Prop 31, it becomes even more imperative that local jurisdictions take steps to protect their
citizenry. We can’t wait on the State, let’s take steps to make Chula Vista healthier now!
While it is important that the FDA finally began the rulemaking process in April of 2021
to remove menthol cigarettes and flavored little cigars from the marketplace, this process will
take years. First, the proposed rule was only made public in April of 2022. And we have just
come through a summer where the tobacco industry dragged out the comment period to August
of this year. We already know that 100,000’s of comments have been sent to the FDA, the
majority of them from the tobacco industry. Once the public comment is over, the “rule” is sent
to the Office of Management and Budget (OMB), whose review could take a number of months.
Once a final rule is made public and there is more public comment, the industry will sue to stop
the process from going forward. And may sue for numerous reasons. The bottom line is that we
can’t wait on the FDA. Cities like Chula Vista must take steps to protect the health of our
citizens, lives are at stake.
Who Are the Racists: The Tobacco Control Advocates or the Tobacco Industry?
Some groups funded by the tobacco industry insist that removing menthol cigarettes and
flavored little cigars would be taking away “our” cigarettes; we’d be discriminatory; racist. This
line of argumentation stands history on its head. As was pointed out earlier, it was and is the
tobacco industry that predatorily markets these products in the Black Community. The facts are
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these: there are more advertisements, more lucrative promotions, and most disturbing is that
menthol cigarettes are cheaper in the Black Community compared to other communities
Henriksen et al., 2011; Seidenberg et al., 2010). This is how these flavored death sticks became
our” cigarettes, they pushed them down our throats!
Still, other groups, spurred on and funded by the tobacco industry, have been spreading
falsehoods, stating that restricting the sale of menthol cigarettes and flavored tobacco products,
including flavored e-juices will lead to the “criminalization” of particularly young Black men.
Nothing could be further from the truth. All ordinances adopted around the country would
prohibit the sale of flavored products, it would not prohibit the possession of these products.
The facts are that the adoption of menthol restrictions will not lead to police having any greater
interaction with any youth; it won’t be illegal to possess these products, just retailers cannot sell
them.
These same groups rail about “unintended consequences.” We respond: Look at the
Intended Consequences! As mentioned before, Black folks die disproportionately from
tobacco-related diseases of heart disease, lung cancer, and stroke compared to other racial and
ethnic groups. (RSG, 2014); menthol cigarettes and flavored little cigars are the agents of that
destruction. It is estimated that 45,000 Black folks die each year from tobacco-related diseases
RSG, 1998). In this regard, the Committee should remove all criminal penalties associated with
the purchase, use, and possession of all tobacco products. Decriminalize tobacco! Hold retail
owners responsible, not clerks, don’t punish kids!
The AATCLC
Formed in 2008, the African American Tobacco Control Leadership Council is composed
of a cadre of dedicated community activists, academics, public health advocates, and
researchers. Even though based in California, we are national in our scope and reach. We have
partnered with community stakeholders, elected officials, and public health agencies, from
Chicago, Boston, and Minneapolis to Berkeley and San Francisco. Our work has shaped the
national discussion and direction of tobacco control policy, practices, and priorities, especially as
they affect the lives of Black Americans, African immigrant populations, and ultimately all
smokers. The AATCLC has been at the forefront in elevating the regulation of mentholated and
other flavored tobacco products on the national tobacco control agenda, including testifying at
the FDA hearings in 2010 and 2011 when the agency was first considering the removal of
menthol cigarettes from the marketplace. In November of 2019 we testified on Capitol Hill in
support of HR 2339 (The Pallone Bill), this bill would prohibit the manufacturing and sale of
menthol and all flavored tobacco products throughout the United States. This Bill was passed in
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the House of Representatives in February of 2020 but went nowhere in the Senate. In June of
2020 the
AATCLC along with its partner Action on Smoking and Health (ASH) filed a lawsuit against the
FDA for dragging their feet by leaving menthol on the marketplace with overwhelming scientific
evidence showing that it should be removed immediately. Subsequently and importantly the
American Medical Association (AMA) and the National Medical Association (NMA) have
joined the lawsuit as plaintiffs.
Call to Action!
Now is the time to adopt strong tobacco control measures that can protect our families.
We already know that menthol and flavors “make the poison go down easier.” Let’s not now
allow menthol to make COVID-19 go down easier too! The City Council needs to put the health
of Chula Vista at the forefront of their thoughts, not the interests and profits of the tobacco
industry, the vaping industry, and their surrogates. This is not the time for half-steps, like
continuing to allow these products to be sold in adult-only venues, rather it is time to take a
stand for the public’s health and say:No Selling of Menthol Cigarettes and All Other
Flavored Tobacco Products, including Flavored E-Juices and Flavored Hookah in Chula
Vista! Say “No”to the continued predatory marketing of menthol-flavored tobacco products to
our youth and say “Yes”to the health and welfare of our kids, who are the most vulnerable. Say
Yes” to the protection of all residents of Chula Vista.
We are all counting on you!
Sincerely,
Phillip Gardiner, Dr. P.H. Co-Chair AATCLC www.savingblacklives.org
Carol McGruder, Co-Chair AATCLC
Valerie Yerger, N.D., Co-Chair AATCLC
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http://
www.savingblacklive
s.org
2022/09/27 City Council Post Agenda Page 101 of 617
Good morning,
Attached is a letter from the American Heart Association of Greater San Diego regarding the upcoming
flavored tobacco ordinance being heard next Tuesday (Agenda Item 8.2). This ordinance is a critical step
to protecting Chula Vista’s children, Communities of Color, and LGBTQ+ Community from nicotine
addiction and tobacco-related disease and death. We urge you to support this ordinance.
Thank you,
Chelsea Walczak Vircks, MPH, CHES
Senior Director, Community Impact
American Heart Association
9404 Genesee Ave, Suite 240
San Diego, CA 92037
O: 858.410.3848
Pronouns: she/her/hers
Emergencies don’t stop for COVID-19. Call 9-1-1 at the first sign of heart attack, stroke, or cardiac arrest
to save lives.
Written Communications
Item #8.2 - Walczak Vircks
https://
www.my
pronoun
s.org/
she-her
https://www.heart.org/en/about-us/heart-
attack-and-stroke-symptoms
https://
www.hea
rt.org/
heartorg
2022/09/27 City Council Post Agenda Page 102 of 617
September 8, 2022
Chula Vista City Council
Chula Vista City Hall
8130 Allison Avenue, La Mesa, CA 91942
Dear Mayor Salas and City Council Members,
The American Heart Association is deeply concerned with the high rates of tobacco use
among kids and adults driven by fruit, mint, and candy-flavored tobacco products. Ending
the sale of flavored tobacco gives Chula Vista the opportunity to protect all residents
including kids, communities of color, andthe LGBTQ+ community from the direeffects of
tobacco use and nicotine addiction. Therefore, weurge you to end the sale of all flavored
tobacco products, without exemptions.
With nearly 24 percent of high school studentsnow reporting tobacco use, the need for a
strong policy ending the sale of flavored tobacco is clear. The tobacco industry is actively
and aggressively working to addict new users with easy access to minty, sweet and
candy-flavored tobacco products. All flavored tobacco products, including e-cigarettes,
menthol cigarettes, and cigars come in kid-friendly flavors and are highly addicting.
Cigarette smoking is still the leading cause of preventable disease anddeath in the United
States, claiming on average 480,000 lives each year. Smoking increases the risk for heart
disease and stroke and the risk for blood clots. The best way to prevent tobacco-related
illness and death is to prevent people fromstarting to smoke in the first place. Ending the
sale of flavored tobacco products will reduce access to the products that are the tobacco
industry’s key strategy for targeting and addicting new smokers.
Although Senate Bill 793 passed with bipartisan support and a signature from the
Governor in 2020, tobacco companies spent more than $20 million to place thelaw on hold
until the next statewide general election. Chula Vista kids can’t wait to be protected - local
action will protect the community now and address the urgent issue of youth tobacco use.
Every day we delay is a day that Big Tobacco will use mint, fruit, and candy-flavored
tobacco to addict more life-long customers.
Over 120 communities across California protect their residents from nicotine addiction and
tobacco-related death and disease by prohibiting the sale of flavored tobacco products.
Chula Vista kids deserve these same protections. Thank you.
Sincerely,
Juli Moran, MBA
Chair, Board of Directors
Greater San Diego Division, American Heart Association
Greater San Diego Division
9404 Genesee Avenue
Suite 240
San Diego, CA 92037
Board of Directors
2022-2023
Chair of the Board
Juli Moran Thirtle, MBA
Deloitte
President of the Board
Ramón Hernandez, DrPH, MPH
UC San Diego
Immediate Past-Chair
Yameeka J. Williams, FACHE
Kaiser Permanente
Immediate Past-President
Robert Stein, MD, FACC, FAHA
Graybill Medical Group
Directors-at-Large
Debbie Day, MBA
Nancy Greengold, MD, MBA
Natalie Hawryluk, PhD
Andrew Ho, MD, FACC
Steven Hooker, PhD
Tommy Le, MHA
Joe Lo Duca, MBA, MPH
Gene Ma, MD, FACEP
Linda Naviaux Niggli
Ajay Srivastava, MD
Ernesto Villanueva, EdD
Matthew Zubiller
David Zumaya, MS
Executive Director
Jessica Newmyer
Written Communications
Item #8.2 - Walczak Vircks
2022/09/27 City Council Post Agenda Page 103 of 617
From: Rima Khoury <
Sent: Monday, September 12, 2022 10:29 AM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Chula Vista Flavored Tobacco Ban Agenda # 8.2 - Hookah Exemption
Dear Mayor and City Councilmembers,
My name is Rima S. Khoury and I am General Counsel for Fumari, a premium hookah tobacco
manufacturer located in San Diego City and one of the founding members of the National Hookah
Community Association which was established to protect and preserve the cultural tradition of
hookah. https://www.nationalhookah.com/
Thank you for exempting the nearly thousand year cultural tradition of hookah at in the City of Chula
Vista.
Please see presentation link below for your consideration.
https://docs.google.com/presentation/d/1SvmoLKgKKm81TDzBv0P3cQdDovhJj5srvHis2JpzccA/present?
usp=sharing
There is no teen hookah epidemic. The FDA and CDC reports have made it clear that hookah is not the
problem with youth. According to the CDC 2021 survey, current hookah use among high school students
is less than 1% at 0.8%, and this number has been going down over the last decade.
The FDA recently stated in their Guidance for the Industry dated April 2020 that although data shows
that flavored tobacco entice youth, that such data does NOT appear to raise comparably urgent public
health concerns with youth usage of hookah products because the lower prevalence of youth use of
these products suggests that they do NOT appear to be as appealing to youth at this time. Emphasis
added. See page 30 in attached.
If the goal is to protect kids, this would not be achieved by banning hookah as kids are not using hookah
according to these reliable sources. If hookah is banned, there will be a disproportionate impact on
Middle Eastern, Persian, Turkish, Indian, Armenian, and North African minority communities and
minority owned businesses who are still struggling due to COVID-19.
https://www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/tobacco_use/index.htm#:~:text=
In%202021%2C%20about%201%20of%20every%20100%20middle%20school%20students,in%20the%20
past%2030%20days.&text=In%202021%2C%20nearly%202%20of,in%20the%20past%2030%20days.
Warning:
External
Email
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
mailto:rima@fu
mari.com
mailto:CityClerk@chula
vistaca.gov
https://
gcc02.safelinks.protection.outl
ook.com/?url=https%3A%2F
%2Flinkprotect.cudasvc.com
%2Furl%3Fa%3Dhttps%253a
%252f%
252fwww.nationalhookah.com
%252f%26c%3DE%2C1%
2CF_ATqMfAtmPTeWZSYde
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sqN7L3XvA6Wk1aEtj0whzZn
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https://docs.google.com/presentation/
d/1SvmoLKgKKm81TDzBv0P3cQdDovhJj5srvHis2JpzccA/present?usp=sharinghttps://
docs.goog
le.com/
presentati
on/
d/1SvmoL
KgKKm81
TDzBv0P3
cQdDovhJ
j5srvHis2J
pzccA/
present?
usp=shari
ng
https://www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/tobacco_use/
index.htm#:~:text=In%202021%2C%20about%201%20of%20every%20100%20middle%
20school%20students,in%20the%20past%2030%20days.&text=In%202021%2C%
20nearly%202%20of,in%20the%20past%2030%20days
https://www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/tobacco_use/
index.htm#:~:text=In%202021%2C%20about%201%20of%20every%20100%20middle%
20school%20students,in%20the%20past%2030%20days.&text=In%202021%2C%
20nearly%202%20of,in%20the%20past%2030%20days
https://www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/tobacco_use/
index.htm#:~:text=In%202021%2C%20about%201%20of%20every%20100%
20middle%20school%20students,in%20the%20past%2030%20days.&text=In%
202021%2C%20nearly%202%20of,in%20the%20past%2030%20days
2022/09/27 City Council Post Agenda Page 104 of 617
Hookahs are not being confiscated in schools. Hookahs are 3 feet tall and cannot be easily concealed in
your pocket or backpack like vape. Hookahs take 25 – 30 minutes to set up and need hot coals,
therefore it cannot be smoked during recess in the bathroom at school. Hookah’s cost over $200 for all
the ten parts and accessories, making it out of reach for most kids.
Hookah is not the problem.
Yet hookah has become collateral damage in the war against vape. Hookah is not vape. Hookah has
been practiced for nearly a thousand years by Persians, Arabs, Armenians, Turks, Indians, North
Africans, and other minority groups many of which have immigrated to America and still practice their
cultural traditions. Hookah is the center piece of social gatherings and is often offered to guests as a
sign of hospitality and respect.
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 105 of 617
Many immigrant small business owners have built their business doing what they know from their home
country. Often times they work 20 hour days, seven days a week to support multiple generations of
their family. Banning hookah has crippled these immigrant small business owners who are already
struggling due to COVID-19. Thank you for proposing a reasonable regulation that addresses youth
usage and access to flavored vape. Many of these business owners that have been operating legally for
years are happy to work with law makers to address youth access issues verses losing their livelihood as
hookah lounges and retailer owners often have several years remaining on their leases and have
personally guaranteed their leases. If hookah were banned they would not only lose their business, but
their homes and no longer be able to support their family and extended family.
A tobacco flavor ban is a ban on hookah because it only comes in flavors. Even hundreds of years ago
hookah was made with molasses and honey which is still the case today.
The federal government is doing a lot to address youth access and usage of flavored tobacco
products. At the end of 2019 the federal government passed a 21 and over minimum for tobacco
products across all fifty states, called Tobacco-21. In addition, in February 2020 the FDA passed an e-
cigg ban on flavored e-cartridges. September 9, 2020 was the FDA deadline for all vape and hookah
products to be accepted for FDA review through PMTA or SE applications, after which any products
without FDA authorization will be unlawfully on the market and their products seized and injunctions
restricting sales will be issued along with fines and penalties. Currently, FDA has issued approximately
six million refusals or Marketing Denial Orders for these applications. Furthermore, the FDA announced
that they will be banning menthol and flavored cigars. The federal government is addressing the youth
access issue and also providing legislation across the board, eliminating the patchwork of laws from city
to city and closing loop holes for bad actors to skirt the law.
Moreover, Hookah has been exempted from the California State flavored tobacco ban, SB793, because
of its cultural significance and that it is fundamentally different from vape. Please see attached video of
Senator Hill, author of the bill, explaining why hookah was exempted from SB793 at the Senate
Appropriations hearing on June 25th, 2020. Senator Hill learned the difference between vape and
hookah and understood that hookah was not the problem and took steps to exempt it due to its cultural
significance.
SB793, which, as amended and revised, prohibits the sale of all flavored tobacco products and flavored
tobacco product enhancers, exempting hookah tobacco, cigars with a wholesale price of $12.00 or
more, loose leaf pipe tobacco was signed by Governor Gavin Newsom on August 28, 2020. SB793 was
referendized and is on the November 2022 general election ballot as Prop 31.
Please see the hookah exemption language from SB793 below:
c) Subdivision (b) does not apply to the sale of flavored shisha tobacco products by a hookah tobacco
retailer if all of the following conditions are met:
1) The hookah tobacco retailer has a valid license to sell tobacco products issued pursuant to Chapter 2
commencing with Section 22971.7) of Division 8.6 of the Business and Professions Code.
2) The hookah tobacco retailer does not permit any person under 21 years of age to be present or enter
the premises at any time.
3) The hookah tobacco retailer shall operate in accordance with all relevant state and local laws relating
to the sale of tobacco products.
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 106 of 617
4) If consumption of tobacco products is allowed on the premises of the hookah tobacco retailer, the
hookah tobacco retailer shall operate in accordance with all state and local laws relating to the
consumption of tobacco products on the premises of a tobacco retailer, including, but not limited to,
Section 6404.5 of the Labor Code.
SB793 balances the interests of law makers by addressing youth access and usage of flavored tobacco
products, while protecting the cultural tradition of hookah. The SB793 hookah exemption limits sales to
21 and over establishments, meaning you have to be 21 and over to enter a retail establishment or
lounge in order to purchase hookah and requires these establishments to comply with local and state
laws. This shows that law makers can reach their regulatory goals without creating unintended
consequences like eliminating the rich cultural tradition of hookah.
We thank the City of Chula Vista for proposing a flavor ban that exempts hookah just as the State of
Massachusetts and soon California, Denver, CO; and the following California Cities: Los Angeles City, San
Jose, Elk Grove, Walnut Creek, West Hollywood, Burbank, Glendale, Irvine, Long Beach, Encinitas, San
Diego City and County, El Cajon, Ventura, Pleasant Hill, Redwood City and Culver City have done. Please
feel free to contact me with any questions or to discuss further.
https://www.youtube.com/watch?v=9qlUH3hmvUc
The Culture of Hookah | An Exploration of History and Tradition
RIMA KHOURY, ESQ.
GENERAL COUNSEL
619) 331-3535 EXT. 723
FUMARI INC.
The information in this email is confidential. It is intended only for the use of the individuals or entities
named above. You are hereby notified that if you are not the intended recipient, or employee or agent
responsible for delivering it to the intended recipient, any use, dissemination, distribution or copying of
the information in this email is strictly prohibited. If you receive this email in error, please notify
us immediately by telephone and delete the original. Thank you.
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
https://
gcc02.safelinks.protection.outlook.com/?
url=https%3A%2F%2Fwww.youtube.com%
2Fwatch%3Fv%
3D9qlUH3hmvUc&data=04%7C01%
7Cdhoward%40redwoodcity.org%
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VbPb9qs6eKp9u5%2BPCnakY4%
3D&reserved=0
http://
www.fumari.c
om/
2022/09/27 City Council Post Agenda Page 107 of 617
SB 793 Hookah Exemption Senator Hill Video:
https://cvapps.chulavistaca.gov/WebLink/Browse.aspx?id=246066&dbid=0&repo=CityClerk&dbid=0&re
po=CityClerk&mediaid=246214
2022/09/27 City Council Post Agenda Page 108 of 617
Enforcement Priorities for
Electronic Nicotine Delivery
Systems (ENDS) and Other
Deemed Products on the Market
Without Premarket
Authorization (Revised)*
This is a revision to the first edition of this guidance, which issued in January 2020.
Guidance for Industry
Comments may be submitted at any time for Agency consideration. Electronic comments may be
submitted to https://www.regulations.gov. Alternatively, submit written comments to the
Dockets Management Staff (HFA-305), Food and Drug Administration, 5630 Fishers Lane,
Room 1061, Rockville, MD 20852. All comments should be identified with docket number
FDA-2019-D-0661.
For questions regarding this guidance, contact the Center for Tobacco Products at (Tel) 1-877-
CTP-1373 (1-877-287-1373) Monday-Friday, 9 a.m. – 4 p.m. ET.
Additional copies are available online at https://www.fda.gov/tobacco-products/products-
guidance-regulations/rules-regulations-and-guidance. You may send an e-mail request to
SmallBiz.Tobacco@fda.hhs.gov to receive an electronic copy of this guidance. You may send a
request for hard copies to U.S. Food and Drug Administration, Center for Tobacco Products,
Attn: Office of Small Business Assistance, Document Control Center, Bldg. 71, Rm. G335,
10903 New Hampshire Ave., Silver Spring, MD 20993-2000.
U.S. Department of Health and Human Services
Food and Drug Administration
Center for Tobacco Products
April 2020
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
https://
www.regulations.gov/
mailto:SmallBiz.Tobacco@fd
a.hhs.gov
https://www.fda.gov/tobacco-products/
products-guidance-regulations/rules-
regulations-and-guidance
https://www.fda.gov/tobacco-products/
products-guidance-regulations/rules-
regulations-and-guidance
2022/09/27 City Council Post Agenda Page 109 of 617
Contains Nonbinding Recommendations
i
Table of Contents
I. INTRODUCTION............................................................................................................. 2
II. BACKGROUND ............................................................................................................... 3
A. Statutory and Regulatory History ................................................................................................ 3
B. FDA Response to Evidence of Increasing Youth Use of ENDS Products ................................. 6
III. DEFINITIONS .................................................................................................................. 9
IV. ENFORCEMENT PRIORITIES REGARDING CERTAIN ENDS PRODUCTS
ON THE MARKET WITHOUT PREMARKET AUTHORIZATION .................... 10
A. Overview ........................................................................................................................................ 10
B. Data Show Substantial Increase in Youth Use of ENDS Products, Particularly Certain
Flavored, Cartridge-Based ENDS Products .............................................................................. 11
C. Additional Relevant Considerations .......................................................................................... 17
D. Enforcement Priorities for ENDS Products ............................................................................... 18
1. Any flavored, cartridge-based ENDS product (other than a tobacco- or menthol-
flavored product) ....................................................................................................... 19
2. All other ENDS products without adequate measures to prevent minors’ access .... 21
3. Any ENDS product that is targeted to minors or whose marketing is likely to
promote use of ENDS by minors .............................................................................. 24
4. Any ENDS product that is offered for sale in the United States after
September 9, 2020 ..................................................................................................... 27
E. Avoiding a “Black Market” ........................................................................................................ 28
V. PREMARKET REVIEW FOR OTHER DEEMED NEW TOBACCO
PRODUCTS .................................................................................................................... 29
APPENDIX A – SIGNIFICANT COMMENTS RECEIVED IN RESPONSE TO
MARCH 2019 DRAFT GUIDANCE AND FDA RESPONSES ..............................................30
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 110 of 617
Contains Nonbinding Recommendations
2
Enforcement Priorities for
Electronic Nicotine Delivery
Systems (ENDS) and Other
Deemed Products on the Market
Without Premarket
Authorization (Revised)
Guidance for Industry1
1 This guidance was prepared by the Office of Compliance and Enforcement, Office of Health Communication and
Education, Office of Regulations, and Office of Science in the Center for Tobacco Products at FDA.
This guidance represents the current thinking of the Food and Drug Administration (FDA or Agency) on
this topic. It does not establish any rights for any person and is not binding on FDA or the public. You
can use an alternative approach if it satisfies the requirements of the applicable statutes and regulations.
To discuss an alternative approach, contact the FDA staff responsible for this guidance as listed on the
title page.
I. INTRODUCTION
This guidance document describes how we intend to prioritize our enforcement resources with
regard to the marketing of certain deemed tobacco products that do not have premarket
authorization.2
2 As with FDA’s prior compliance policies on deemed new tobacco products that do not have premarket
authorization, this guidance document does not apply to any deemed product that was not on the market on August
8, 2016.
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 111 of 617
Contains Nonbinding Recommendations
3
For ENDS products marketed without FDA authorization, FDA intends to prioritize enforcement
against:
Any flavored, cartridge-based ENDS product (other than a tobacco- or menthol-flavored
ENDS product);
All other ENDS products for which the manufacturer has failed to take (or is failing to
take) adequate measures to prevent minors’ access; and
Any ENDS product that is targeted to minors or whose marketing is likely to promote use
of ENDS by minors.3
3 For purposes of this Final Guidance, FDA’s use of the term “minor” refers to individuals under the age of 21. This
is consistent with the Further Consolidated Appropriations Act, 2020 (H.R. 1865), signed into law on December 20,
2019, which included a provision amending section 906(d) of the Federal Food, Drug, and Cosmetic Act to increase
the federal minimum age to purchase tobacco products from 18 to 21, and adding a provision that it is unlawful for
any retailer to sell a tobacco product to any person younger than 21 years of age. In addition, FDA is working to
update our regulations within 180 days, consistent with the timeline set forth in the law.
Further, FDA intends to prioritize enforcement of any ENDS product that is offered for sale after
September 9, 2020, and for which the manufacturer has not submitted a premarket application
or after a negative action by FDA on a timely submitted application).
This guidance does not in any way alter the fact that it is illegal to market any new tobacco
product without premarket authorization. FDA is continuously evaluating new information and
adjusting its enforcement priorities in light of the best available data, and it will continue to do so
with respect to these products. FDA will take appropriate action regarding tobacco products that
are marketed without premarket authorization, including as warranted based on changed
circumstances, new information, or to better address minors’ use of those products.
FDA’s guidance documents, including this guidance, do not establish legally enforceable
responsibilities. Instead, guidances describe the Agency’s current thinking on a topic and should
be viewed only as recommendations, unless specific regulatory or statutory requirements are
cited. The use of the word should in Agency guidances means that something is suggested or
recommended, but not required.
II. BACKGROUND
A. Statutory and Regulatory History
The Family Smoking Prevention and Tobacco Control Act (Tobacco Control Act) (Public
Law 111-31) granted FDA the authority to regulate the manufacture, marketing, and
distribution of cigarettes, cigarette tobacco, roll-your-own (RYO) tobacco, and smokeless
tobacco products to protect the public health and to reduce tobacco use by minors. The
Tobacco Control Act also gave FDA the authority to issue regulations deeming other
products that meet the statutory definition of a tobacco product4
4 21 U.S.C 321(rr) (section 201(rr) of the FD&C Act).
to be subject to chapter IX of
the Federal Food, Drug, and Cosmetic Act (FD&C Act) (21 U.S.C. 387 through 387u)
section 901(b) of the FD&C Act).
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 112 of 617
Contains Nonbinding Recommendations
4
In accordance with that authority, on May 10, 2016, FDA issued a final rule deeming all
products that meet the statutory definition of a tobacco product, except accessories of deemed
tobacco products, to be subject to FDA’s tobacco product authority. This included electronic
nicotine delivery systems (ENDS), cigars, waterpipe (hookah) tobacco, pipe tobacco,
nicotine gels, and dissolvables that were not already subject to the FD&C Act (81 FR 28974
at 28976 (May 10, 2016)).
The requirements in Chapter IX of the FD&C Act now apply to deemed products.
Particularly relevant to this guidance is section 910, which imposes certain premarket-review
requirements for “new tobacco products”—i.e., those that were not commercially marketed in
the United States as of February 15, 2007. Accordingly, after the rule’s effective date,
deemed new tobacco products were required to obtain premarket authorization under Section
910. Deemed new tobacco products that remain on the market without marketing
authorization are marketed unlawfully in contravention of the Tobacco Control Act. Through
the premarket review process, FDA conducts a science-based evaluation to determine
whether a new tobacco product meets the applicable statutory standard for marketing
authorization—for example, whether the product is appropriate for the protection of public
health with respect to the risks and benefits to the population as a whole, including users and
nonusers, and taking into account, among other things, the likelihood that those who do not
use tobacco products will start using them.
The preamble to the May 10, 2016, final deeming rule explained that FDA intended to defer
enforcement for failure to have premarket authorization during two compliance periods
related to premarket review: one for submission and FDA receipt of applications and one for
obtaining premarket authorization. The first compliance period depended on the type of
application. The compliance date was 12 months from the effective date of the rule for
substantial equivalence exemption requests (EX REQs), 18 months for substantial
equivalence reports (SE Reports), and 24 months for premarket tobacco applications
PMTAs). In addition, the preamble explained that under the second compliance period:
Unless FDA has issued an order denying or refusing to accept the submission,
products for which timely premarket submissions have been submitted will be subject
to a continued compliance period for 12 months after the initial compliance period
described previously. For such products, FDA does not intend to initiate enforcement
for failure to have premarket authorization during this continued compliance period.5
5 81 FR at 29011.
The preamble further explained that this compliance policy did not apply to any new tobacco
product that was not on the market on August 8, 2016. Significantly, this policy did not
confer lawful marketing status on new tobacco products being marketed without the
necessary premarket authorization.
In May 2017, FDA published a guidance document, Three-Month Extension of Certain Tobacco
Product Compliance Deadlines Related to the Final Deeming Rule, under which the Agency, as
Written Communications
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2022/09/27 City Council Post Agenda Page 113 of 617
Contains Nonbinding Recommendations
5
a matter of enforcement discretion, stated its intention to defer enforcement for an additional
three months for all future compliance dates for requirements under the final deeming rule.
In July 2017, FDA announced a new comprehensive plan for tobacco and nicotine regulation that
would serve as a multi-year roadmap in an effort to significantly reduce tobacco-related disease
and death. Prior to this announcement, nationally representative data suggested that youth use of
e-cigarettes had declined beginning in 2016.6
6 Jamal, A., A. Gentzke, S.S. Hu, et al., “Tobacco Use Among Middle and High School Students — United States,
2011–2016,” Morbidity and Mortality Weekly Report, 66:597–603, 2017, available at:
https://www.cdc.gov/mmwr/volumes/66/wr/mm6623a1.htm.
The comprehensive plan was announced in part to
afford the Agency time to explore clear and meaningful measures to make combustible tobacco
products less toxic, less appealing, and less addictive. One aspect of the plan involved striking a
balance between regulation and encouraging development of innovative tobacco products that
may be less harmful than cigarettes. The Agency announced that it planned to issue an updated
compliance policy further deferring some enforcement timelines described in the final deeming
rule.
In accordance with this comprehensive plan, in August 2017, FDA announced an extension
of the period during which it did not intend to initiate enforcement action for premarket
review requirements under the final deeming rule (“August 2017 Compliance Policy”) for
deemed tobacco products that were on the market on August 8, 2016. This revised policy
stated that, for these products, FDA did not intend to initiate enforcement regarding
submitting EX REQs, SE Reports, and PMTAs for newly regulated combusted tobacco
products (such as most cigars) until August 8, 2021, and FDA did not intend to initiate
enforcement regarding EX REQs, SE Reports, and PMTAs for newly regulated
noncombusted tobacco products (such as most ENDS products) until August 8, 2022. In
addition, FDA revised the compliance policy relating to the period after FDA receipt of EX
REQs, SE Reports, and PMTAs for deemed tobacco products that were on the market on
August 8, 2016. FDA stated that, under this policy, it intended to continue deferring
enforcement until the Agency rendered a decision on an application (i.e., issuance of: a
Marketing Order; a No Marketing Order; a Refuse to File; or a Refuse to Accept) or the
application was withdrawn.
In March 2018, the August 2017 Compliance Policy was challenged in the U.S. District Court
for the District of Maryland, and on May 15, 2019, the court issued an order that vacated the
guidance.7
7 American Academy of Pediatrics, et al. v. Food and Drug Administration, et al., 379 F. Supp. 3d 461, 496 (D. Md.
2019).
On July 12, 2019, the court issued a further order directing FDA to require that
premarket authorization applications for all new—i.e., not “grandfathered”8
8 A “grandfathered” product is one that was on the market as of February 15, 2007. Guidance, Establishing That a
Tobacco Product Was Commercially Marketed in the United States as of February 15, 2007, dated September 2014,
available at: https://www.fda.gov/media/123544/download.
deemed tobacco
products be submitted to the Agency within 10 months, by May 12, 2020, and providing for a
one-year period during which products with timely filed applications might remain on the market
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
https://www.fda.gov/media/123544/
download
https://www.cdc.gov/mmwr/volumes/66/wr/
mm6623a1.htm
2022/09/27 City Council Post Agenda Page 114 of 617
Contains Nonbinding Recommendations
6
pending FDA review.9
9 American Academy of Pediatrics, et al. v. Food and Drug Administration, et al., No. 8:18-cv-883 (PWG), 2019
WL 3067492, at *7 (D. Md. July 12, 2019) (Dkt. No. 127). The court has granted intervention to vapor industry
trade associations for purposes of appealing the court’s decision and remedies order. See American Academy of
Pediatrics, et al. v. Food and Drug Administration, et al., No. 8:18-cv-883 (PWG), Dkt. No. 154 (Oct. 2, 2019). An
appeal is pending. See American Academy of Pediatrics v. Cigar Ass’n of America, Nos. 19-2130, -2132, -2198, -
2242 (4th Cir.).
The court subsequently clarified that its order did not restrict FDA’s
authority to enforce the premarket review provisions against deemed products, or categories of
deemed products, prior to the submission date or during the one-year review period.10
10 American Academy of Pediatrics, et al. v. Food and Drug Administration, et al., Case No. 8:18-cv-883 (PWG),
D. Md. Aug. 12, 2019), Dkt. No. 132.
On April
22, 2020, the court granted a motion for a 120-day extension (until September 9, 2020) in light of
the global outbreak of respiratory illness caused by a new coronavirus.11
11 American Academy of Pediatrics, et al. v. Food and Drug Administration, et al., Case No. 8:18-cv-883 (PWG),
D. Md. Apr. 22, 2020), Dkt. No. 182.
As required by the
court’s order, deemed new tobacco products on the market as of August 8, 2016, for which
premarket authorization applications are not filed by September 9, 2020, are subject to FDA
enforcement actions, in the Agency’s discretion.12
12 American Academy of Pediatrics, et al. v. Food and Drug Administration, et al., No. 8:18-cv-883 (PWG), 2019
WL 3067492, at *7 (D. Md. July 12, 2019) (Dkt. No. 127).
B. FDA Response to Evidence of Increasing Youth Use of ENDS Products
In late 2017, FDA started to see a marked increase in complaints about ENDS products. FDA
initiated an investigation of these complaints, the majority of which pertained to minors’ access
to and use of these products. This new information indicated an alarming increase in the use of
ENDS products by middle and high school students. In April 2018, FDA conducted a
nationwide undercover enforcement effort that resulted in FDA issuing 56 warning letters to
online retailers and 6 civil money penalty (CMP) complaints to retail establishments related to
the illegal sales of certain ENDS products to minors. In addition, FDA sent an official request
for information to manufacturers of certain ENDS products commonly used by minors requiring
them to submit documents to facilitate the Agency’s understanding of the reported high rates of
youth use and the particular youth appeal of these products. FDA also took measures to address
the sale of ENDS products to minors online by contacting eBay to raise concerns over several
listings on its website. This resulted in listings for these ENDS products being removed from
eBay.
In May 2018, FDA issued 17 warning letters to manufacturers, distributors, and retailers for
selling e-liquids with labeling and/or advertising that resemble kid-friendly food products, such
as juice boxes, candy, or cookies. The warning letters stated that failure to correct violations
may result in FDA initiating further action such as seizure or injunctive relief. Of these warning
letters, 13 were issued as part of a joint action with the Federal Trade Commission (FTC).
On September 12, 2018, FDA announced a series of enforcement and other regulatory actions
related to the labeling and advertising of ENDS products, including that it had conducted
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nationwide, undercover investigations of brick-and-mortar and online stores over the summer of
2018 and issued more than 1,300 warning letters and CMP complaints to retailers who illegally
sold ENDS products to minors. FDA also issued 12 warning letters to online retailers that were
selling misleadingly labeled and/or advertised e-liquids resembling kid-friendly food products
such as candy and cookies.
In addition, on September 12, 2018, FDA issued letters to five ENDS product manufacturers,
requesting each company to submit a plan describing how it would address minors’ access to and
use of its products.
In response to the September 12th letters to industry, manufacturers described safeguards that
they could implement to help to restrict minors’ access to ENDS products sold at brick and
mortar retailers and online. Examples of potential safeguards included:
Establishing or enhancing programs, such as mystery shopper programs, to monitor
retailer compliance with age-verification and sales restrictions;
Establishing and enforcing contractual penalties for contracted retailers that sell
tobacco products to youth;
Using age-verification technology to better restrict access to the manufacturer’s
website, such as through independent, third-party age- and identity-verification
services that compare customer information against third-party data sources; and
Limiting the quantity of ENDS products that a customer may purchase within a given
period of time.
In conjunction with issuing the September 2018 letters, FDA announced in September 2018 that
the Agency was considering whether, in light of current information, it would be appropriate to
revisit the August 2017 Compliance Policy, which could result in withdrawing or revising the
policy with respect to certain flavored products that may be contributing to the rise in youth use
and having firms “remove some or all of [these] products . . . until they receive premarket
authorization and otherwise meet all of their obligations under the law.”13
13 FDA takes new steps to address epidemic of youth e-cigarette use, including a historic action against more than
1,300 retailers and 5 major manufacturers for their roles perpetuating youth access (Sept. 11, 2018), available at:
https://www.fda.gov/news-events/press-announcements/fda-takes-new-steps-address-epidemic-youth-e-cigarette-
use-including-historic-action-against-more.
Following the
September 12th letters and announcement, FDA repeatedly publicly discussed14
14 See, e.g., Statement from FDA Commissioner Scott Gottlieb, M.D., on proposed new steps to protect youth by
preventing access to flavored tobacco products and banning menthol in cigarettes, available at:
https://www.fda.gov/NewsEvents/Newsroom/PressAnnouncements/ucm625884.htm; Scudder, L., “Vaping and E-
Cigarettes in Kids: An Unprecedented Epidemic,” Medscape, January 28, 2019, available at:
https://www.medscape.com/viewarticle/908077?faf=1.
the fact that these
compliance timelines were under reconsideration and solicited the view of stakeholders—
including manufacturers, retail associations, and public interest organizations.15
15 See, e.g., FDA Public Calendar – Meeting With FDA Officials, available at: https://www.fda.gov/news-
events/fda-meetings-conferences-and-workshops/public-calendar-meetings-fda-officials (noting meetings held on
October 11, 16, 18, 29 and 30 of 2018; November 13, 2018; and December 19, 2018); February 6, 2019 Letters sent
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Since the effective date of the Deeming Rule in August 2016, FDA has issued more than 10,000
warning letters and more than 1,400 CMP complaints to retailers for the sale of ENDS products
to minors. Specifically, from April 2018 through August 2019, FDA issued over 6,000 warning
letters and more than 1,000 CMP complaints to retailers for the sale of ENDS products to
minors. Since May 2018, FDA has also issued over 40 warning letters to manufacturers,
distributors, and retailers for selling e-liquids with false or misleading labeling and/or advertising
that resemble kid-friendly products. In June 2019, the Agency issued joint FDA/FTC warning
letters to four e-liquid manufacturers for violations related to online posts by social media
influencers on the companies’ behalf. In September 2019, FDA issued a warning letter to an
ENDS manufacturer for marketing unauthorized modified risk tobacco products, including in
outreach to youth.16
16 For more information, please see https://www.fda.gov/news-events/press-announcements/fda-warns-juul-labs-
marketing-unauthorized-modified-risk-tobacco-products-including-outreach-youth.
FDA will continue to use all available tools to prevent youth use of all
tobacco products, including ENDS products.
In 2018, FDA continued to receive information underscoring the problem of youth use of ENDS
products. Current e-cigarette use had increased considerably among U.S. middle and high school
students during 2017–2018, reversing a decline in e-cigarette use that had been observed in
recent years and increasing overall tobacco product use in 2018. Specifically, among high
school students, current e-cigarette use had increased by 78 percent in the past year (from 11.7
percent in 2017 to 20.8 percent in 2018, p<0.001), while among middle school students, current
e-cigarette use had increased by 48 percent (from 3.3 percent in 2017 to 4.9 percent in 2018, p =
0.001).17
17 Cullen, K.A., B.K. Ambrose, A.S. Gentzke, et al., “Notes from the Field: Increase in e-cigarette use and any
tobacco product use among middle and high school students – United States, 2011-2018,” Morbidity and Mortality
Weekly Report, 67(45);1276-1277, 2018.
Frequent use among high school students (defined as use on 20 of the past 30 days)
also had increased, from 20.0 percent in 2017 to 27.7 percent in 2018 (p = 0.008).18
18 Id.
Data from
this study, as well as the concerns described above, prompted FDA to issue a draft guidance,
Modifications to Compliance Policy for Certain Deemed Tobacco Products” (“March 2019
Draft Guidance”), regarding the continued marketing of deemed tobacco products that have not
obtained premarket authorization, and to call on industry to do more to keep their products out of
the hands of minors.
In 2019, two of the largest surveys of tobacco use among youth found that e-cigarette use has hit
the highest levels ever recorded. As detailed in Section IV below, data from both the National
Youth Tobacco Survey (NYTS) and the Monitoring the Future (MTF) Study have documented a
continued increase in youth use of ENDS products and further underscored the magnitude of the
problem. These data, information conveyed to FDA in comments to the March 2019 Draft
Guidance, and concern about health and safety issues connected to these products—e.g., the
to JUUL Labs, Inc. and Altria Group Inc., requesting meetings to discuss concerns related youth addiction to
tobacco products, available at: https://www.fda.gov/tobacco-products/rules-regulations-and-guidance/ctp-letters-
industry.
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harmful effects of nicotine on adolescent brain development, as well as battery explosions with
ENDS products—continue to inform FDA’s serious public health concerns regarding the sale of
these products without premarket authorization. Repeated exposure to nicotine during
adolescence induces long-lasting changes in brain regions involved in addiction, attention,
learning, and memory.
Furthermore, as of December 17, 2019, there have been approximately 2,506 reported cases of
hospitalizations for lung injuries associated with use of vaping products (“hospitalized EVALI
patients”), including 54 confirmed deaths.19
19 See Centers for Disease Control and Prevention, “Outbreak of Lung Injury Associated with E-cigarette Use, or
Vaping,” available at https://www.cdc.gov/tobacco/basic_information/e-cigarettes/severe-lung-disease.html#latest-
outbreak-information.
Working closely with other federal and state
agencies, FDA has not been able to determine the cause of this outbreak. It appears that most of
the patients impacted by these illnesses reported using THC-containing products, with evidence
suggesting that additive agents, specifically Vitamin E, may play a causative role. In many of
the cases, individuals reported using multiple products, including some with nicotine. Many
different substances and product sources are still under investigation.
Although this guidance does not address products that are not tobacco products, the outbreak of
lung injuries associated with use of vaping products illustrates public health and safety concerns
that may arise for products for which information related to product safety and health impact are
lacking and affirms the importance of the premarket review process, as contemplated by the
Tobacco Control Act, to scientifically evaluate products based on a public health standard.
Accordingly, FDA is issuing this Final Guidance to communicate its enforcement priorities with
respect to ENDS products. FDA’s decision to exercise its enforcement authorities with respect
to particular products will be determined on a case-by-case basis, informed by the enforcement
priorities described in this Final Guidance and any other relevant factors.20
20 See Heckler v. Chaney, 470 U.S. 821, 835 (1985) (providing that the FD&C Act’s enforcement provisions commit
broad discretion to the Secretary to decide how and when they should be exercised).
III. DEFINITIONS
For purposes of this guidance, FDA intends to use the following definitions:
Cartridge-based ENDS products are a type of ENDS product that consists of, includes, or
involves a cartridge or pod that holds liquid that is to be aerosolized through product use. For
purposes of this definition, a cartridge or pod is any small, enclosed unit (sealed or unsealed)
designed to fit within or operate as part of an electronic nicotine delivery system.21
21 An example of products that would not be captured by this definition include completely self-contained,
disposable products.
Electronic nicotine delivery systems (or ENDS) include devices, components, and/or parts that
deliver aerosolized e-liquid when inhaled. For example, FDA considers vapes or vape pens,
personal vaporizers, e-cigarettes, cigalikes, e-pens, e-hookahs, e-cigars, and e-pipes to be ENDS.
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E-liquids are a type of ENDS product and generally refer to liquid nicotine and nicotine-
containing e-liquids (i.e., liquid nicotine combined with colorings, flavorings, and/or other
ingredients). Liquids that do not contain nicotine or other material made or derived from tobacco,
but that are intended or reasonably expected to be used with or for the human consumption of a
tobacco product, may be components or parts and, therefore, subject to FDA’s tobacco control
authorities.
Label means a display of written, printed, or graphic matter upon the immediate container of any
article. Section 201(k) of the FD&C Act.
Labeling means all labels and other written, printed, or graphic matter (1) upon any article or any
of its containers or wrappers, or (2) accompanying such article. Section 201(m) of the FD&C
Act.
New tobacco product means (1) any tobacco product (including those products in test markets)
that was not commercially marketed in the United States as of February 15, 2007; or (2) any
modification (including a change in design, any component, any part, or any constituent,
including a smoke constituent, or in the content, delivery or form of nicotine, or any other
additive or ingredient) of a tobacco product where the modified product was commercially
marketed in the United States after February 15, 2007. Section 910(a) of the FD&C Act.
Tobacco product means any product made or derived from tobacco that is intended for human
consumption, including any component, part, or accessory of a tobacco product (except for raw
materials other than tobacco used in manufacturing a component, part, or accessory of a tobacco
product). The term “tobacco product” does not mean an article that under the FD&C Act is a
drug (section 201(g)(1) (21 U.S.C 321(g)(1))), a device (section 201(h)), or a combination
product (section 503(g) (21 U.S.C 353(g))). Section 201(rr) of the FD&C Act.
IV. ENFORCEMENT PRIORITIES REGARDING CERTAIN ENDS PRODUCTS ON
THE MARKET WITHOUT PREMARKET AUTHORIZATION
A. Overview
The Tobacco Control Act provides that new tobacco products (i.e., non-grandfathered products)
may not legally be marketed without premarket authorization. Accordingly, all deemed new
tobacco products on the market without authorization are illegally marketed products.
Beginning February 6, 2020, FDA intends to prioritize enforcement of the premarket review
requirements for certain ENDS products, including against retailers selling such products.
Specifically, FDA intends to prioritize enforcement against:
1) Flavored, cartridge-based ENDS products (except for tobacco- or menthol-flavored
products);
2) All other ENDS products for which the manufacturer has failed to take (or is failing to
take) adequate measures to prevent minors’ access; and
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3)Any ENDS products targeted to, or whose marketing is likely to promote use by,
minors.
In addition, FDA intends to prioritize enforcement of any ENDS product that is offered for sale
in the United States after September 9, 2020, and for which the manufacturer has not submitted a
premarket application (or after a negative action by FDA on a timely submitted application).22
22 We note that FDA would be enforcing the priorities discussed in Section IV of this guidance regardless of the
court’s decision in the AAP case. As discussed in this Final Guidance, FDA is implementing this policy to address
the alarming increase in youth use of ENDS products as well as other recent health and safety issues regarding such
products.
FDA will make enforcement decisions on a case-by-case basis, recognizing that it is unable, as a
practical matter, to take enforcement action against every illegally marketed tobacco product,
and that it needs to make the best use of Agency resources. This guidance does not in any way
alter the fact that it is illegal to market any new tobacco product without premarket authorization,
or to sell any tobacco product to minors. The Agency also retains discretion to pursue
enforcement action at any time against any deemed new tobacco product marketed without
premarket authorization, regardless of whether it falls within one of these categories of
enforcement priorities.
B. Data Show Substantial Increase in Youth Use of ENDS Products, Particularly Certain
Flavored, Cartridge-Based ENDS Products
At the time FDA issued the August 2017 Compliance Policy to announce changes in its approach
to enforcement regarding premarket authorization (as described in the preamble to the final
deeming rule), data from the 2016 NYTS showed a decrease in prevalence of current e-cigarette
use (i.e., past 30-day use) among high school students, from 16 percent in 2015 to 11.3 percent in
2016.23
23 Jamal, A., A. Gentzke, S.S. Hu, et al., “Tobacco Use Among Middle and High School Students — United States,
2011–2016,” Morbidity and Mortality Weekly Report, 66:597–603, 2017, available at:
https://www.cdc.gov/mmwr/volumes/66/wr/mm6623a1.htm.
Results from the 2017 NYTS later confirmed that in regards to youth use there was no
statistically significant rise at the time, with data suggesting that high school student use had
leveled off between 2016 (11.3 percent)24
24 Id.
and 2017 (11.7 percent).25
25 Wang, T.W., A. Gentzke, S. Sharapova, et al., “Tobacco Product Use Among Middle and High School Students –
United States, 2011-2017,” Morbidity and Mortality Weekly Report, 67:629-633, 2018, available at:
http://dx.doi.org/10.15585/mmwr.mm6722a3.
However, multiple survey results over the past several years demonstrate that there is significant
initiation by youth. The recent surge in youth use of ENDS products has caused us to reevaluate
our July 2017 assessment and to modify our enforcement priorities for ENDS products. Recent
data show an alarming increase in youth use of ENDS products in the past two years. They also
show youth are more likely to use certain flavored, cartridge-based ENDS products.
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Overall, data showed that ENDS product use more than doubled among middle school and high
school students from 2017 to 2019.26
26 Miech R, L. Johnston, P.M. O’Malley, et al., “Trends in adolescent vaping, 2017–2019,” New England Journal of
Medicine, 381:1490-1491, 2019; DOI:10.1056/NEJMc1910739.
Data from MTF showed that from 2017 to 2018, current
past 30-day) e-cigarette use significantly increased from 6.6 percent to 10.4 percent among 8th
graders (a 58 percent increase), 13.1 percent to 21.7 percent among 10th graders (a 66 percent
increase), and 16.6 percent to 26.7 percent among 12th graders (a 61 percent increase).27
27 Miech, R. A., Johnston, L. D., O’Malley, P. M., et al., “Monitoring the Future national survey results on drug use,
1975–2018: Volume I, Secondary school students,” Ann Arbor: Institute for Social Research, The University of
Michigan (2019), available at http://monitoringthefuture.org/pubs.html#monographs. For each age group, the
increase from 2017 to 2018 was statistically significant (p<.001).
This
trend continued in the 2019 MTF data. The number of students who had used ENDS products
during the previous 12 months and those who had ever used ENDS products significantly
increased in 8th, 10th, and 12th grade from 2018 to 2019.28
28 Miech R, L. Johnston, P.M. O’Malley, et al., “Trends in adolescent vaping, 2017–2019,” New England Journal of
Medicine; 381:1490-1491, 2019; DOI:10.1056/NEJMc1910739.
Data from the NYTS for the same
time period show that, between 2017 and 2018, current e-cigarette use among high school
students increased from 11.7 percent to 20.8 percent (a 78 percent increase, p<0.001).29
29 Cullen, K.A., B.K. Ambrose, A.S. Gentzke, et al., “Notes from the Field: Increase in e-cigarette use and any
tobacco product use among middle and high school students – United States, 2011-2018,” Morbidity and Mortality
Weekly Report, 67(45);1276-1277, 2018. The NYTS defines e-cigarettes as “battery-powered devices that provide
nicotine and other additives to the user in the form of an aerosol.”
Current
e-cigarette use among middle school students also increased from 3.3 percent to 4.9 percent over
the same time period (a 48 percent increase, p=0.001), which we calculated as an increase of an
estimated 180,000 middle school students reporting past 30-day e-cigarette use in one year.30
30 Id.
The data from 2019 NYTS have also documented that this is the second year in a row where
current (past 30-day) e-cigarette use reached new highs among youth.31
31 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019. Several improvements were made to the NYTS in 2019, including switching from paper-
and-pencil to electronic survey administration, adding skip patterns and example product images, and updating
brand examples to reflect the current tobacco marketplace (e.g., adding JUUL), which may affect the comparability
of tobacco product use behaviors, including e-cigarette use behaviors, with previous years. Although trend analyses,
which use more data points and are not solely dependent on changes during a single year, may be conducted without
major shifts in patterns or findings, the exact magnitude of the effect of these survey improvements in 2019 cannot
be fully quantified. Thus, direct statistical comparisons between estimates of tobacco product use between 2018 and
2019 were not conducted.
The prevalence of
current e-cigarette use among high school students was 27.5 percent and middle school students
was 10.5 percent.32
32 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019.
Among high school students, 4.11 million reported having used an e-
cigarette in the past month in 2019 with 1.24 million middle school students reporting the same.
For the first time ever, the total number of middle and high school students reporting current use
of e-cigarettes surpassed 5 million in 2019.33
33 Id.
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Disturbingly, these data also indicate that a growing percentage of America’s youth who use e-
cigarettes have become frequent e-cigarette users (defined as reporting use on 20 days or more of
the prior 30-day period). An increasing number of youth are thus at greater risk of nicotine
addiction at a time when the developing brain is particularly susceptible to permanent changes
from nicotine use and when almost all nicotine addiction is established.34
34 Miech R., Johnston L, O’Malley PM, et al., “Adolescent vaping and nicotine use in 2017–2018 — U.S. National
Estimates,” New England Journal of Medicine; 380:192-3, 2019.
Data from the 2019
NYTS have documented continued frequent youth ENDS use.35
35 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019.
The proportion of current high
school e-cigarette users who reported use on 20 days or more (of the prior 30-day period), and
thus were frequent users, was 34.2 percent in 2019.36
36 Id.
The proportion of current middle school e-
cigarette users who reported use on 20 days or more (of the prior 30-day period) was 18.0
percent in 2019.
This builds upon an increase in frequent ENDS use among youth who report using ENDS
products observed in 2018. For example, data from the 2018 NYTS showed that the proportion
of current high school e-cigarette users who reported use on 20 days or more (of the prior 30-day
period) increased by 38.5 percent, from 20.0 percent in 2017 to 27.7 percent in 2018.37
37 Cullen, K.A., B.K. Ambrose, A.S. Gentzke, et al., “Notes from the Field: Increase in e-cigarette use and any
tobacco product use among middle and high school students – United States, 2011-2018,” Morbidity and Mortality
Weekly Report, 67(45);1276-1277, 2018.
In a
study that collected data from February to May 2018 and focused specifically on 15-to-17-year-
old current users of JUUL products (the most commonly used brand, including among youth),
55.8 percent reported using such ENDS products on 3 or more of the previous 30 days, and over
a quarter (25.3 percent) reported use on 10 to 30 days of the prior month.38
38 Vallone, D.M., M. Bennett, H. Xiao, et al., “Prevalence and correlates of JUUL use among a national sample of
youth and young adults,” Tobacco Control,0:1-7, 2017, doi: 10.1136/tobaccocontrol-2018-05463.
The concerns caused by the sharp increase in the number of youth using ENDS products are
compounded by evidence indicating that youth whose first tobacco product is an ENDS product
are at an increased risk of becoming cigarette smokers as compared to non-ENDS users. A 2018
report by the National Academy of Sciences, Engineering, and Medicine entitled “Public Health
Consequences of E-Cigarettes,” which took into account multiple lines of evidence across
different studies and study designs, concluded that “there is substantial evidence that e-cigarette
use increases risk of ever using combustible tobacco cigarettes among youth and young adults.”39
39 National Academies of Sciences, Engineering, and Medicine, “Public health consequences of e-cigarette,”.
Washington, DC: The National Academies Press, 2018, doi: https://doi.org/10.17226/24952.
FDA is also concerned about the extraordinary popularity of flavored ENDS products with
youth. Research has long shown that flavors increase youth appeal of tobacco products,
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including ENDS.40
40 E.g., Carpenter, C.M., et al., “New Cigarette Brands with Flavors that Appeal to Youth: Tobacco Marketing
Strategies,” Health Affairs, 24(6):1601-1610, 2005; Pepper, J. K., K.M. Ribisl, N.T. Brewer, “Adolescents’ interest
in trying flavoured ecigarettes,” Tobacco Control, 25:ii62-ii66, 2016; Camenga, D. R., M. Morean, G. Kong, et al.,
Appeal and use of customizable e-cigarette product features in adolescents,” Tobacco Regulatory Science, 4(2):51-
60, 2018; Harrell, M.B., S.R. Weaver, A. Loukas, et al., “Flavored e-cigarette use: characterizing youth, young
adult, and adult users,” Preventive Medicine Reports, 5:33-40, 2017.
Evidence continues to accumulate, further confirming that youth are
particularly attracted to flavored ENDS products. Data from the 2018 NYTS showed that past
30-day use of any flavored e-cigarette increased from 2017 among high school students who
reported current e-cigarette use (60.9 percent to 67.8 percent, p<0.05).41
41 Cullen, K.A., B.K. Ambrose, A.S. Gentzke, et al., “Notes from the Field: Increase in e-cigarette use and any
tobacco product use among middle and high school students – United States, 2011-2018,” Morbidity and Mortality
Weekly Report, 67(45);1276-1277, 2018.
In the 2016-2017
Wave 4)42
42 Population Assessment of Tobacco and Health (PATH) Study [United States] Restricted Use Files (ICPSR
36231), available at: https://www.icpsr.umich.edu/icpsrweb/NAHDAP/studies/36231.
Population Assessment of Tobacco and Health (PATH) Study,43
43 The PATH study is a research study that assesses within-person changes and between-person differences in a
large national cohort of participants aged 12 years and older over time. Each wave is a follow-up where the PATH
study can examine its objectives, iteratively and cumulatively, to generate a broad body of knowledge about tobacco
product use in the USA. Data collection for each wave occurred during the following timeframes: Wave 1
September 2013-December 2014), Wave 2 (October 2014-2015), Wave 3 (October 2015-2016), and Wave 4 (2016-
2017).
among youth age 12
to 17 who reported using an ENDS product, 93.2 percent reported that their first ENDS use was
with a flavored ENDS product.44
44 Rostron B et al. “Prevalence and Reasons for Use of Flavored Cigars and ENDS among US Youth and Adults:
Estimates from Wave 4 of the PATH Study, 2016-2017,” American Journal of Health Behavior, 44(1);76-81, 2020.
Data from Wave 4 also showed that 71 percent of current
youth ENDS users said they used ENDS products “because they come in flavors I like.”
45 Id.
45
The NYTS survey instrument groups mint- and menthol-flavored products together, so it is not
possible to differentiate youth use of mint and menthol flavors separately based on the NYTS
data. The 2018 NYTS data indicate that, among high school students whose only tobacco
product use is e-cigarettes, known as exclusive e-cigarette users, the proportion who reported
fruit-flavored ENDS use was 75.5 percent in 201846
46 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, et al., “E-cigarette use among youth in the United States, 2019,”
JAMA, 322(21);2095-2103, 2019.
and the proportion who reported mint-and
menthol-flavored ENDS use was 38.1 percent.47
47 Cullen, K.A., B.K. Ambrose, A.S. Gentzke, et al., “Notes from the Field: Increase in e-cigarette use and any
tobacco product use among middle and high school students – United States, 2011-2018,” Morbidity and Mortality
Weekly Report, 67(45);1276-1277, 2018.
In 2019, in the same population, fruit-flavored
ENDS use was 66.1 percent and mint- and menthol-flavored ENDS use was 57.3 percent.48
48 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019.
Among middle school exclusive e-cigarette users, the 2018 NYTS data indicate that use of fruit-
flavored ENDS use was 58.1 percent and mint-and menthol-flavored ENDS use was 20.6
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percent.49
49 Id.
In 2019, in the same population, fruit-flavored ENDS use was 67.7 percent and mint-
and menthol-flavored ENDS use was 31.1 percent.50
50 Id.
Between 2016 and 2019, high school
exclusive e-cigarette users who reported mint- and menthol-flavored ENDS use increased from
16.0 percent to 57.3 percent, p<0.05.51
51 Id.
Data for middle school e-cigarette users was inconclusive
on this point due to a limited number of middle-school students in the NYTS sample who not
only used e-cigarettes within the past 30 days, but whose exclusive tobacco product use in the
past 30 days was e-cigarettes.52
52 Id.
In 2019, the data indicate that more than one million middle and
high school exclusive e-cigarette users used mint- or menthol-flavored ENDS in the past 30
days.53
53 Id.
However, data from the MTF survey examine mint and menthol JUUL use separately and
indicate that youth use of menthol-flavored products is not as high as that for mint- and fruit-
flavored products. Specifically, a randomly-selected third of 2019 MTF respondents were asked
about their flavored JUUL use.54
54 Leventhal A., et al., “Flavors of e-Cigarettes Used by Youths in the United States,” JAMA, 322(21):2132-2134,
2019.
The analytic sample included past 30-day JUUL users who
answered the question, “Which JUUL flavor do you use most often?” with response options of
Classic Tobacco, Crème, Cucumber, Fruit, Mango, Menthol, Mint, Virginia Tobacco, and Other.
Among past 30-day JUUL users in each grade studied (8th, 10th, and 12th), use of mango and mint
ranked highest, followed by fruit. Reported use of menthol and tobacco flavors were among the
lowest ranked options. Specifically, a number of 8th grade past 30-day JUUL users reported use
of mango (33.5 percent), while the others reported use of mint (29.3 percent), fruit (16.0
percent), and other (14.8 percent).55
55 The remaining flavors, including tobacco and menthol flavors, each had estimates of 2.3%.
A large percentage of 10th grade past 30-day JUUL users
reported use of mint (43.5 percent), while the others reported use of mango (27.3 percent), fruit
10.8 percent), and other (8.4 percent).56
56 The remaining flavors, including tobacco and menthol flavors, each had estimates of 3.0%.
Close to half of 12th grade past 30-day JUUL users
reported use of mint (47.1 percent), while the others reported use of mango (23.8 percent), fruit
8.6 percent), other (6.0 percent), menthol (5.9 percent), and cucumber (4.4 percent).57
57 The remaining flavors, including tobacco flavors, each had estimates of 1.5%.
Data from the 2019 NYTS also indicate that youth overwhelmingly prefer cartridge-based ENDS
products,58
58 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019.
and we have found that these products are easy to conceal, can be used discreetly,
may have a high nicotine content, and are manufactured on a large scale. The 2019 survey
instrument included a measure for the “usual brand” of e-cigarette used in the past 30 days.
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Most youth who were current e-cigarette users reported a cartridge-based e-cigarette as their
usual brand.59
59 Id. Unpublished data from the 2019 survey list other brands that are used by youth, some of which are available
in both cartridge-based and non-cartridge-based forms.
In fact, the leading brand is a cartridge-based product that commands
approximately 70 percent of the market.60
60 Nielsen Total US xAOC/Convenience Database & Wells Fargo Securities, LLC, in Wells Fargo Securities,
Nielsen: Tobacco All Channel Data Thru 10/4 – Cig Vol Declines Moderate, October 15, 2019.
Of particular concern are the design features that appear to make the cartridge-based products so
popular with young people. Attributes typically present in cartridge-based products include a
relatively small size that allows for easy concealability, and intuitive and convenient features that
facilitate ease of use, including draw activation, prefilled cartridges or pods, and USB
rechargeability.
Small products may allow youth to use the product in circumstances where use of tobacco
products is prohibited, such as a school.61
61 See, e.g., Schillo B., et al., “JUUL in School: Teacher and Administrator Awareness and Policies of E-Cigarettes
and JUUL in U.S. Middle and High Schools,” Health Promot Pract., 21(1):20-24, 2020; “Why 'juuling' has become
a nightmare for school administrators,” Kaiser Health News (March 26, 2018), available at:
https://www.nbcnews.com/health/kids-health/why-juuling-has-become-nightmare-school-administrators-n860106/;
Juul Is Sued by School Districts That Say Vaping Is a Dangerous Drain on Their Resources,” The New York Times
October 7, 2019), available at: https://www.nytimes.com/2019/10/07/us/juul-vaping-schools.html.
Small size may also allow the user to quickly conceal
the product in the palm of one’s hand or in a pocket.62
62 http://pittsburgh.cbslocal.com/2017/12/13/new-ecigarette-popular-among-kids-easy-to-conceal-from-parents/
Small size may allow for product use in a
social setting without others’ awareness,63
63 https://www.npr.org/sections/health-shots/2017/12/04/568273801/teenagers-embrace-juul-saying-its-discreet-
enough-to-vape-in-class
particularly in conjunction with vaping techniques
that may be used to prevent or hide the vapor cloud. Additionally, depending on the size and
shape of the product, it may also blend in with other equipment that is expected in that setting
e.g., if the ENDS is shaped like a flash drive, for example, next to a computer, where an actual
flash drive would be used), or it may otherwise go undetected because parents, teachers, or
coaches do not recognize the product as an ENDS.64
64 “New vaping devices may go undetected by parents,” The Excelsior Springs Standard, April 16, 2018, available
at: http://excelsior225.rssing.com/chan-47020297/all_p70.html#item1400.
Products ready for use immediately after purchase have characteristics that facilitate ease of use
among young people. With cartridge-based products, there are no settings to change and very
little assembly is required. Research on other tobacco products suggests that ease of use is
associated with susceptibility to tobacco product uptake among youth.65
65 Chaffee B.W., J. Urata, E.T. Couch, S. Gansky, “Perceived flavored smokeless tobacco ease-of-use and youth
susceptibility,” Tobacco Regulatory Science, 3(3):367-373, 2017.
Additional research
among youth suggests that younger adolescents are more likely to use more basic ENDS
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school-administrators-n860106/
https://www.nytimes.com/2019/10/07/us/juul-
vaping-schools.htmlhttp://pittsburgh.cbslocal.com/2017/12/13/new-ecigarette-popular-among-kids-
easy-to-conceal-from-parents/https://www.npr.org/sections/health-shots/2017/12/04/568273801/teenagers-
embrace-juul-saying-its-discreet-enough-to-vape-in-classhttps://
www.npr.org/
sections/health-
shots/2017/12/04/
568273801/
teenagers-
embrace-juul-
saying-its-discreet-
enough-to-vape-
in-class
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products than older adolescents.66
66 Pepper J.K., A.J. MacMonegle, J.M. Nonnemaker, “Adolescents’ use of basic, intermediate, and advanced device
types for vaping,” Nicotine & Tobacco Research, 21(1):55–62, 2019.
Thus, particularly easy-to-use products, such as cartridge-
based products, may have lower barriers to initiation.
Other product features that facilitate ease of use include pre-filled cartridges, which are
convenient because they do not require filling prior to use and are easy to dispose of and replace;
a draw-activated battery that makes the devices much easier to use than other devices; and
rechargeability, an important characteristic for use among youth who recharge via a USB port
when connected to a computer or charging adapter from other electronic devices, such as a
cellphone.
In the notice of proposed rulemaking for the Deeming Rule, FDA noted that the overall public-
health impact of ENDS products would depend crucially upon “who uses the products and how
they are used. If such products result in minimal initiation by children and adolescents while
significant numbers of smokers quit, then there is a potential for the net public health impact at
the population level to be positive. If, on the other hand, there is significant initiation by youth,
minimal quitting, or significant dual use of combust[ed] and non-combust[ed] products, then the
public health impact could be negative.”67
67 79 Fed. Reg. 23141, 23147 (2016).
The data discussed above demonstrate substantial and
increasing initiation of ENDS products by youth, particularly certain flavored, cartridge-based
products.
C. Additional Relevant Considerations
In issuing the March 2019 Draft Guidance, FDA solicited public comment generally on the
proposed approach and specifically sought information that could help inform its decision-
making for each key issue. In developing this Final Guidance, FDA considered information
provided in the public comments submitted on the March 2019 Draft Guidance. Overall, out of
the over 15,000 public comments FDA received in response to the Draft Guidance, many were
related to form letter campaigns, while approximately 294 public comments provided unique and
substantive information. In addition to the comments that provided unique and substantive
information, FDA received thousands of general comments expressing support or opposition to
the guidance and separate provisions within the guidance. These comments express broad policy
views and do not address specific points related to the March 2019 Draft Guidance. Additional
information regarding significant comments received in response to the March 2019 Draft
Guidance and FDA’s responses is described in Appendix A.68
68 FDA generally does not respond to comments in guidance documents and, as noted in the preamble to the
deeming rule, generally “[a]gency compliance/enforcement policies are not subject to the requirements that govern
notice-and-comment rulemaking.” 81 Fed. Reg. at 28,977, 29,010 (citing Prof’ls & Patients for Customized Care v.
Shalala, 56 F.3d 592 (5th Cir. 1995) (a compliance policy guide is not a substantive rule and not subject to APA’s
notice-and-comment rulemaking); Takhar v. Kessler, 76 F.3d 995, 1002 (9th Cir. 1996) (FDA compliance policy
guides were not required to go through notice-and-comment procedures)). Although FDA is addressing comments
here, it does so voluntarily and given the circumstances. By responding to comments here, FDA in no way
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FDA also remains concerned about health and safety issues connected to ENDS products—e.g.,
cases of lung injuries associated with use of vaping products69
69 See, e.g., Centers for Disease Control and Prevention, “Outbreak of Lung Injury Associated with E-cigarette Use,
or Vaping,” available at: https://www.cdc.gov/tobacco/basic_information/e-cigarettes/severe-lung-
disease.html#latest-outbreak-information; Layden, J. E., I. Ghinai, I. Pray, et al., “Pulmonary Illness Related to E-
Cigarette Use in Illinois and Wisconsin – Preliminary Report,” New England Journal of Medicine, Sept. 2019; DOI:
10.1056/NEJMoa1911614.
as well as battery explosions with
ENDS products70
70 See, e.g., Rossheim, M.E., M.D. Livingston, E.K. Soule, et al., “Electronic Cigarette Explosion and Burn Injuries,
US Emergency Departments 2015-2017,” Tobacco Control, 2019; 28:472-474, available at:
http://dx.doi.org/10.1136/tobaccocontrol-2018-054518.
particularly given that these products have been marketed without premarket
evaluation. These current public health issues affirm the importance of the premarket review
process, as contemplated by the Tobacco Control Act, to scientifically evaluate products based
on a public health standard. For example, FDA review of premarket tobacco product
applications considers the risks and benefits of the product to the population as a whole,
including tobacco product users and non-users. In reviewing premarket tobacco product
applications, FDA will consider, among other things: the product’s components, ingredients,
additives, and properties; manufacturing practices; and any studies or investigations into the
health risks of the tobacco product.
D. Enforcement Priorities for ENDS Products
In the discussion that follows, we describe our current intent regarding prioritizing our
enforcement resources with respect to certain illegally marketed ENDS products.
FDA will prioritize enforcement of flavored, cartridge-based ENDS products (other than
tobacco- and menthol-flavored products), which are produced primarily by large manufacturers.
This policy should have minimal impact on small manufacturers (e.g., vape shops) that primarily
sell non-cartridge-based ENDS products, unless they market to youth or fail to take adequate
measures to prevent youth access. Specifically, FDA intends to prioritize enforcement regarding
the lack of marketing authorization against:
Any flavored, cartridge-based ENDS product (other than a tobacco- or menthol-flavored
ENDS product);
All other ENDS products for which the manufacturer has failed to take (or is failing to
take) adequate measures to prevent minors’ access; and
Any ENDS product that is targeted to minors or whose marketing is likely to promote use
of ENDS by minors.
FDA intends to prioritize enforcement beginning February 6, 2020.
establishes a policy, practice, or precedent requiring the Agency to do so with respect to future iterations of this
document or any other guidance document.
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lung-disease.html#latest-outbreak-informationhttps://www.cdc.gov/tobacco/
basic_information/e-cigarettes/
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Further, FDA intends to prioritize enforcement of any ENDS product that is offered for sale after
September 9, 2020, and for which the manufacturer has not submitted a premarket application
or after a negative action by FDA on a timely submitted application).
In addition to violations related to lack of marketing authorization, FDA will continue to take
legal action regarding sales of tobacco products to minors and other violations and will closely
monitor all sales of ENDS products.
1. Any flavored, cartridge-based ENDS product (other than a tobacco- or menthol-flavored
product)
FDA intends to prioritize enforcement for lack of marketing authorization against any flavored,
cartridge-based ENDS product (other than a tobacco- or menthol-flavored ENDS product) that is
offered for sale in the United States without regard to whether or when premarket application for
such product has been submitted.
In its balancing of the different public health considerations regarding ENDS products, the
March 2019 Draft Guidance did not include tobacco-, mint- and menthol-flavored ENDS
products in its proposed enforcement priorities, based on the data at that time indicating that
these flavors were preferred more by adults than youth. The intent was, to the extent possible
consistent with protecting population health, to avoid foreclosing one potential means by which
some adult smokers might seek to transition completely away from combusted tobacco products
to potentially less harmful tobacco products. Moreover, the March 2019 draft did not distinguish
between cartridge-based products and other products, and instead focused on how products are
sold rather than product characteristics.
As discussed above, evidence shows that youth are particularly attracted to flavored, cartridge-
based ENDS products. Data show that, among youth who reported ever using an ENDS product,
a large majority reported their first ENDS use was with a flavored ENDS product.71
71 Rostron B et al. “Prevalence and Reasons for Use of Flavored Cigars and ENDS among US Youth and Adults:
Estimates from Wave 4 of the PATH Study, 2016-2017,” American Journal of Health Behavior, 44(1);76-81, 2020.
Data also
show that among current youth ENDS users, a majority of youth respondents stated that they
used ENDS products “because they come in flavors I like.”72
72 Id.
In addition, recent data indicate
that flavors preferred by youth include mint. Data from the 2019 MTF survey indicate that youth
use of mint- and fruit-flavored JUUL products is higher than that of menthol- and tobacco-
flavored JUUL products.73
73 Leventhal A., et al., “Flavors of e-Cigarettes Used by Youths in the United States,” JAMA, 322(21):2132-2134,
2019.
Finally, data from the 2019 NYTS indicate that youth
overwhelmingly prefer cartridge-based ENDS products.74
74 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019.
These products are easy to conceal,
can be used discreetly, may have a high nicotine content, and are manufactured on a large scale.
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FDA received a number of comments that focused on the popularity of mint- and menthol-
flavored ENDS among youth and adult populations. Some commenters suggested that such
products would become even more popular if others became less available. They argued that not
prioritizing enforcement against mint- and menthol-flavored ENDS products would risk the shift
of youth from one flavor of ENDS products to another based on a potential but indeterminate
impact on adult consumers. Several comments argued that data suggest that even if youth
currently prefer “fruit” and “sweets” to mint and menthol, this does not mean that youth do not
still find mint and menthol to be appealing flavors. FDA also received public comments
claiming that mint- and menthol-flavored ENDS products help smoking cessation. For example,
some commenters focused on the potential role that mint- and menthol-flavored ENDS products
could play in helping some adults cease the use of combusted tobacco products.
It is possible that prioritizing enforcement against mint-flavored ENDS products could at least in
the short term make fewer products available for some addicted adult smokers seeking to use
ENDS products to transition completely away from cigarettes. However, the comments, as well
as the recent surge in youth use of ENDS products, and especially the preferences indicated in
the 2019 NYTS and 2019 MTF data, have led FDA to reconsider its approach with regard to
prioritizing enforcement of mint-flavored ENDS products.
FDA also received multiple comments urging the Agency to further refine its enforcement
priorities in consideration of how the design features of certain ENDS products may make them
so popular among youth. Some commenters focused on the features of cartridge-based systems,
particularly that they may contain high nicotine content and that they are easy to conceal.
Similarly, some commenters focused on the potential impact of nicotine salts, which are used in
some brands of cartridge-based ENDS products. In contrast, FDA received a comment arguing
that the rise of youth use should not be attributed to all cartridge-based products but rather to a
single, uniquely prevalent cartridge-based product, and that FDA’s regulatory actions should be
tailored accordingly.
As discussed above, data show that flavors are a strong driver for youth use, and that youth
overwhelmingly use cartridge-based ENDS products. Moreover, preliminary research indicates
that certain effects of nicotine salts in ENDS products (e.g., higher nicotine exposure and faster
rate of absorption) may increase the abuse liability of ENDS with nicotine salts, which raises
concerns of addiction in youth, particularly due to the vulnerability of the developing adolescent
brain. However, for many individual addicted cigarette smokers, the potential for ENDS to act
as a substitute for cigarettes, thereby encouraging smokers to seek to switch completely away
from combustible cigarettes, may be dependent, in part, upon the product having acceptability
and abuse liability more comparable to a cigarette.
FDA has refined its enforcement priorities in the Final Guidance to focus on flavored, cartridge-
based ENDS products (other than tobacco- and menthol-flavored). This approach strikes an
appropriate balance between restricting youth access to such products, while maintaining
availability of potentially less harmful options for current and former adult smokers who have
transitioned or wish to transition completely away from combusted tobacco products. FDA will,
however, continue to evaluate new information and adjust these enforcement priorities, as
warranted, in light of the best available data about these products.
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We also note that the March 2019 Draft Guidance proposed to prioritize enforcement for
flavored ENDS products that are offered for sale in ways that pose a greater risk for minors to
access such products. Several comments discussed the wide availability of these products and
the means by which youth gain access. These included comments that expressed concern
regarding the availability of flavored ENDS products on the Internet and in vape shops. Other
commenters focused on how the enforcement priorities were unclear and difficult for retailers to
understand, and how that may negatively affect “potentially compliant” retail locations that
attempt to prevent minor access. Others expressed concern that the enforcement priorities were
altogether impractical and costly for retailers. While the March 2019 Draft Guidance proposed
to focus its enforcement priorities of flavored ENDS products on how the product was sold, after
considering the comments, the public health threats, and the new evidence described above, FDA
determined that focusing on how the product was sold would not appropriately address youth use
of the products that are the most popular among youth—i.e., flavored, cartridge-based products.
The reality is that youth have continued access to these products in the face of legal prohibitions
and even after voluntary actions by some manufacturers. Moreover, as discussed above, the data
show that youth overwhelmingly prefer certain flavors of cartridge-based ENDS products.75
75 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019.
These products are produced on a large scale, are easy to conceal, can be used discreetly, and are
not the products typically produced in vape shops that mix nicotine with e-liquid flavors. Given
the urgent need to address the dramatic rise in youth use, this Final Guidance prioritizes
enforcement with respect to any flavored, cartridge-based ENDS products (other than a tobacco-
and menthol-flavored ENDS product) without regard to the location or method of sale. FDA
believes that focusing enforcement on these products is important in addressing the increasing
rates of youth use of these flavored, cartridge-based products because this is a primary driver in
youth experimentation with, and continued use of, ENDS products.
Accordingly, FDA has recalibrated its balancing of public health considerations in light of the
public health threats and the significant new evidence described above. This policy reflects
FDA’s balancing of concerns regarding the appeal of certain flavored, cartridge-based ENDS
products to youth; the potential public health benefit of noncombusted options by which some
adult smokers might seek to transition completely away from combusted tobacco products; and
the potential risks created by extended availability of these new tobacco products without
scientific review and evaluation under the applicable public health standard.
2. All other ENDS products without adequate measures to prevent minors’ access
FDA intends to prioritize enforcement for lack of a marketing authorization for any other ENDS
products (i.e., any tobacco-, menthol-, or non-flavored ENDS products and any non-cartridge-
based, flavored ENDS products) when the manufacturer has not taken or is not taking adequate
measures to prevent minors’ access to these products, without regard to whether or not, or when,
a premarket application for such product has been submitted.
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In assessing whether a manufacturer is taking (or has taken) adequate measures to prevent
minors’ access to these ENDS products, factors the Agency intends to consider include, but are
not limited to:
Whether the manufacturer has implemented adequate programs to monitor retailer
compliance with age-verification and sales restrictions. Such programs might include,
for instance: screening retailers, in advance of establishing or renewing distribution
agreements, based on the strength of the retailers’ age verification policies; establishing
and publicizing a hotline for anonymous reporting of noncompliant sales; implementing a
mystery shopper program; requiring use of technology that tracks age-verification
practices; or other mechanisms.
Whether the manufacturer has established and enforces penalties against retailers that fail
to comply with age-verification and sales restrictions. For instance, in response to the
September 12th letters, respondent manufacturers stated that they had mechanisms, such
as through distribution agreements, to enforce financial penalties and stop sales to
retailers in response to noncompliance. In addition to such mechanisms, FDA may
consider whether a manufacturer has implemented a policy of notifying FDA of retailer
violations.
If the manufacturer is also a retailer, factors to adequately prevent underage access might
include: whether the manufacturer/retailer has implemented programs to ensure
compliance with age-verification and sales restrictions; establishing and publicizing a
hotline for anonymous reporting of noncompliant sales; checking identification at the
door; or other mechanisms.
If the manufacturer is also a retailer, whether the manufacturer uses adequate age-
verification technology (or requires that retailers who sell its products use such
technology) to prevent underage access to its website and to prevent underage sales
through the Internet. For instance, adequate age-verification could include use of an
independent, third-party age- and identity-verification service that compares customer
information against third-party data sources, such as public records; and
Whether the manufacturer limits (or requires that retailers who sell its products to limit)
the quantity of ENDS products that a customer may purchase within a given period of
time.
FDA’s decision to exercise its enforcement authorities with respect to particular products will be
fact-specific and determined on a case-by-case basis.
This prioritization takes into account information that was provided by manufacturers in
response to the Agency’s September 2018 letters, including measures to address youth use that
manufacturers can or have already taken to address youth access to ENDS products, as well as
information provided in comments to the March 2019 Draft Guidance.
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As noted, FDA considered comments about the practical concerns of implementing an
enforcement policy based on how products are sold. The factors above reflect information FDA
received from industry, including information manufacturers shared during meetings with FDA
leadership, in response to the September 2018 letters, and public comments submitted in
response to the March 2019 Draft Guidance. From this information, FDA understands that
manufacturers have the means to monitor and/or control how their products are sold at retail by,
for example, including or requiring terms, conditions, or controls in their contracts with
downstream distributors (wholesalers, distributors, importers, and/or retailers) to prevent youth
access.
The March 2019 Draft Guidance did not propose to prioritize enforcement for tobacco- or
menthol-flavored ENDS products and did not propose to distinguish between cartridge-based
and other ENDS products. The continued significant increase in youth use of ENDS, as
demonstrated in the 2019 NYTS and MTF data, as well as the data showing that youth
overwhelmingly use flavored, cartridge-based ENDS products, support a reconsideration of the
Agency’s approach. As noted in the draft guidance, FDA is continuously evaluating new
information and adjusting its enforcement priorities in light of the best available data, and it will
continue to do so with respect to these unauthorized ENDS products.
As noted above, FDA received a number of comments arguing that the popularity of menthol-
flavored ENDS (as well as mint-flavored ENDS, which are discussed above) had increased
among youth and adult populations, and suggesting that such products would become even more
popular if other flavored ENDS products became less available. They argued that excluding
menthol-flavored ENDS products from prioritization would risk the shift of youth from one
flavor of ENDS products to another based on a potential but indeterminate impact on adult
consumers. FDA also received comments stating that it should immediately begin enforcing
premarket review of all ENDS products, including tobacco-flavored ENDS products.
Other commenters emphasized a need for ENDS products to remain available for former
smokers who have transitioned or current smokers who want to transition completely away from
combustible products. Menthol is unique compared to other available ENDS product flavors as
it is the only characterizing flavor available in cigarettes, and it may reduce the irritation and
harshness of smoking.76
76 See, e.g., Harris, B., “Menthol: A review of its thermoreceptor interactions and their therapeutic applications,”
International Journal of Aromatherapy, 16(3-4):117-131, 2006; Galeotti, N., L.D. Mannelli, G. Mazzanti, et al.,
Menthol: a natural analgesic compound,” Neuroscience Letters, 322(3):145-148, 2002; Nishino, T., Y. Tagaito, Y.
Sakurai, “Nasal inhalation of l-menthol reduces respiratory discomfort associated with loaded breathing,” American
Journal of Respiratory and Critical Care Medicine, 156(1):309-313, 1997; Lawrence, D., B. Cadman, A.C. Hoffman,
Sensory properties of menthol and smoking topography,” Tobacco Induced Diseases, 9 Suppl 1(Suppl 1):S3, 2011;
Garten, S. & R.V. Falkner, “Continual smoking of mentholated cigarettes may mask the early warning symptoms of
respiratory disease,” Preventive Medicine, 37(4):291-296, 2003.
Menthol cigarettes are also used by a substantial portion of the U.S.
population, who are addicted to nicotine and may be looking for an alternative product to seek to
transition completely away from combusted products.77
77 See, e.g., United States Department of Health and Human Services. Substance Abuse and Mental Health Services
Administration (SAMHSA). Center for Behavioral Health Statistics and Quality. National Survey on Drug Use and
FDA is compelled to act by data that
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show youth overwhelmingly prefer certain flavors of cartridge-based ENDS products such as
fruit, mint, and candy.78
78 Cullen, K.A., A.S. Gentzke, M.D. Sawdey, “E-cigarette use among youth in the United States, 2019,” JAMA,
322(21);2095-2103, 2019.
At the same time, FDA is aware that approximately 9 million adults
currently use e-cigarettes.79
79 Creamer, M.R., “Tobacco Product Use and Cessation Indicators Among Adults- United States 2018,” Morbidity
and Mortality Weekly Report, 68:1013-1019, 2019, available at:
https://www.cdc.gov/mmwr/volumes/68/wr/pdfs/mm6845a2-H.pdf.
Studies have shown that the majority of adult e-cigarette users use
flavored e-cigarettes and there is some evidence to suggest that flavored e-cigarettes may
improve switching from cigarette smoking to using e-cigarettes, compared to non-flavored e-
cigarettes.80
80 Russell, C. et al. “Changing Patterns of First E-Cigarette Flavor Used and Current Flavors Used by 20,836 Adult
Frequent E-Cigarette Users in the USA,” Harm Reduction Journal, 15(1):33-47, 2018; Bonhomme, M.G. et al.
Flavoured Non-Cigarette Tobacco Product Use Among US Adults: 2013–2014,” Tobacco Control, 25(Suppl 2):4–
13, 2016.
FDA seeks both (1) to avoid foreclosing, even if temporarily, one potential means by which
some adult smokers might seek to transition completely away from combusted tobacco products
to potentially less harmful tobacco products; and (2) to prevent minors’ access to ENDS
products. FDA believes that this policy strikes an appropriate balance between restricting youth
access to ENDS products and maintaining availability of potentially less harmful options for
current and former adult smokers who have transitioned or wish to transition completely away
from combusted tobacco products.81
81 FDA notes that no ENDS product has been approved by FDA as a drug for smoking cessation. However, the
premarket review process for ENDS products will provide an opportunity for FDA to further examine the potential
of an ENDS product to meet the tobacco product premarket authorization standard of “appropriate for the protection
of public health,” including adult decisions to completely transition away from use of combustible products to
potentially less harmful ENDS products or other non-combustible forms of nicotine delivery.
Moreover, the prioritization of flavored, cartridge-based products articulated in Section D.1
above, and the prioritization of all other flavored ENDS product sold without adequate measures
to prevent youth access, should have minimal impact on those vape shops that primarily sell non-
cartridge-based ENDS products and that ensure purchasers are of the requisite age and not
purchasing for resale (e.g., are not purchasing in large quantities). Should evidence indicate to
the contrary, the Agency will take appropriate action.
3. Any ENDS product that is targeted to minors or whose marketing is likely to promote use
of ENDS by minors
Many ENDS products have been and continue to be marketed to minors through a wide variety
of media and technology, and their labels and labeling, print advertising, and/or online
advertising are appealing to minors. Unlike combusted cigarettes and smokeless tobacco
products, for which advertising through television and radio (and any other medium of electronic
Health, 2016. Analysis run on October 12, 2018. SAMHSA’s public online data analysis system (PDAS). (Original
Data Source: NSDUH 2016)
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communication subject to regulation by the Federal Communications Commission) has been
prohibited since 1971 and 1986 respectively,82
82 15 U.S.C. § 1335 (“It shall be unlawful to advertise cigarettes or little cigars on any medium of electronic
communication subject to the jurisdiction of the Federal Communications Commission”); 15 U.S.C. § 4402(c)
same, for smokeless tobacco).
ENDS products are advertised through television,
radio, and online.83
83 U.S. Department of Health and Human Services, “E-Cigarette Use Among Youth and Young Adults. A Report of
the Surgeon General,” 2016.
Social media accounts are frequently used to electronically share tobacco-
product-related content with other minors.84
84 See Chu, K.-H., J.B. Colditz, B.A. Primack, et al., “JUUL: Spreading Online and Offline,” Journal of Adolescent
Health, 63(5), 582-586, 2018.
Sales of such products to minors are prohibited, and
FDA is concerned with actions likely to promote unlawful sales and maintain or increase youth
use. FDA has issued joint warning letters with the FTC to four firms that manufacture, advertise
and offer for sale or distribution several flavored e-liquid products for violations related to online
posts by social media influencers on each company’s behalf.85
85 FDA News Release, “FDA, FTC take action to protect kids by citing four firms that make, sell flavored e-liquids
for violations related to online posts by social media influencers on their behalf,” June 7, 2019, available at:
https://www.fda.gov/news-events/press-announcements/fda-ftc-take-action-protect-kids-citing-four-firms-make-sell-
flavored-e-liquids-violations-related.
This type of marketing is
especially concerning because longitudinal data from Waves 1 (2013-2014) and 2 (2014-2015)
of the PATH Study show that engagement with online tobacco marketing is a risk factor for
adolescent tobacco use, as adolescents who engaged with online tobacco marketing had greater
incidences of initiating tobacco use, increased frequency of use and progression to poly-product
use, and lower incidences of cessation compared to those who do not engage.86
86 Soneji, S., J. Yang, K.E. Knutzen, et al., “Online Tobacco Marketing and Subsequent Tobacco Use,” Pediatrics,
141(2):e20172927, 2018; doi:10.1542/peds.2017-2927.
Researchers have found that certain marketing strategies can increase youth appeal, both in
general and with respect to tobacco products in particular. FDA has previously issued warning
letters for products that resemble kid-friendly foods and drinks or that resemble other non-ENDS
products that are often consumed by youth.87
87 E.g., “E-Liquids Misleadingly Labeled or Advertised as Food Products,” available at:
https://www.fda.gov/tobaccoproducts/newsevents/ucm605729.htm; “FDA In Brief: FDA warns companies to stop
making, selling or distributing e-liquids marketed to resemble prescription cough syrups,” available at:
https://www.fda.gov/news-events/fda-brief/fda-brief-fda-warns-companies-stop-making-selling-or-distributing-e-
liquids-marketed-resemble.
This includes labeling and/or advertising that
results in the product resembling juice boxes, candy, or kid-friendly cereal. Actions by
manufacturers to present their ENDS products in this way are likely to promote youth use, and
also present a risk of confusion that could be harmful to children, including the risk of accidental
poisoning.88
88 See, e.g., Kamboj, A., H.A. Spiller, M.J. Casavant, et al., “Pediatric Exposure to E-Cigarettes, Nicotine, and
Tobacco Products in the United States,” Pediatrics, 2016;137(6):e2016004.
Other marketing conduct likely to promote youth use includes the use of cartoons
as part of e-cigarette manufacturers’ and retailers’ logos, marketing materials, promotions,89
89 Allem, J.-P., T. B. Cruz, J.B. Unger, et al., “Return of cartoon to market e-cigarette-related products,” Tobacco
Control, 0, 1-3, 2018; doi:10.1136/tobaccocontrol-2018-054437 (2018); Jackler, R. K., & Ramamurthi, D.,
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citing-four-firms-make-sell-flavored-e-liquids-violations-relatedhttps://www.fda.gov/news-
events/press-
announcements/fda-ftc-
take-action-protect-kids-
citing-four-firms-make-sell-
flavored-e-liquids-
violations-related
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ucm605729.htmhttps://www.fda.gov/news-events/fda-brief/fda-brief-fda-warns-companies-stop-making-
selling-or-distributing-e-liquids-marketed-resemblehttps://www.fda.gov/
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Instagram posts,90
90 Allem, J.-P., T.B. Cruz, J.B. Unger, et al., “Return of cartoon to market e-cigarette-related products,” Tobacco
Control, 0, 1-3, 2018; doi:10.1136/tobaccocontrol-2018-054437.
and video advertisements.91
91 Padon, A. A., Maloney, E. K., & Cappella, J. N., “Youth-targeted e-cigarette marketing in the US,” Tobacco
Regulatory Science, 3(1):95-101, 2017; doi:10.18001/TRS.3.1.9.
Cartoon figures are frequently used on product
packaging and in television advertising to promote youth consumption of consumer goods.92
92 Ethan, D., C.H. Basch, L. Samuel, et al., “An examination of product packaging marketing strategies used to
promote pediatric multivitamins,” Journal of Community Health, 40(3), 564-568, 2015; doi:10.1007/s10900-014-
9972-1; Kraak, V. I., & Story, M., “Influence of food companies' brand mascots and entertainment companies'
cartoon media characters on children's diet and health: a systematic review and research needs,” Obesity Reviews,
16(2), 107-126, 2015.
A
common theme discussed in food and beverage industry publications has been using cartoons in
marketing and packaging consumer products to target children and teenagers.93
93 Barrey, S., M. Baudrin, & F. Cochoy, “From fun foods to fun stores,” Young Consumers, 11(2);138-147, 2010;
Cioletti, J., “Cereal thrillers,” Supermarket Business Magazine, 56(10):30, 2001; Cioletti, J., “Future of... youth
marketing,” Beverage World, 122(8), 10 (2003); Cvetan, D., “Active market for active cultures,” Dairy Field,
183(4):18, 2000; Fry, J., “Moo kids on the block say they've got more than the white stuff,” Beverage World,
114(1596):1, 1995; Landi, H., “High Tea,” Beverage World, 130(7):18-22, 2011; Steinriede, K., “The year's best
packaging,” Beverage Industry, 91(12): 34, 2000; White, L., “A license for profits,” Professional Candy Buyer,
19(6):19-21, 2011.
Another
marketing strategy that has been recently employed by manufacturers is labeling, advertising,
and/or product design that results in the ENDS product resembling ordinary items that may not
draw the attention of adults.94
94 See, e.g., Ramamurthi, D., C. Chau,, R.K. Jackler, “JUUL and Other Stealth Vaporisers: Hiding the Habit From
Parents and Teachers,” Tobacco Control, Sept. 2018, doi: 10.1136/tobaccocontrol-2018-054455.
Similar marketing conduct likely to promote youth use includes
labeling and/or advertising highlighting how the product is ‘stealth’ or ‘secret’ and in the form of
ordinary objects that may not be readily recognized by parents or teachers.95
95 Id.
Any efforts to entice minors to use tobacco products are of concern to FDA. FDA intends to
prioritize its enforcement to focus on products that are targeted to minors or likely to promote
use of ENDS by minors. Some examples of such products include:
Products marketed with labeling and/or advertising that resemble kid-friendly foods and
drinks or resemble other non-ENDS products that are often marketed and/or appealing to
youth. This includes, for example, labeling and/or advertising that results in the product
resembling juice boxes, candy, or kid-friendly cereal; and/or
Products marketed directly to minors by promoting ease of concealing the product or the
nature of the product as a tobacco product from parents, teachers, or other adults; and/or
Products marketed with youth-appealing cartoon or animated characters, such as those
that depict or resemble popular children’s characters; and/or
Unicorns cartoons: marketing sweet and creamy e-juice to youth,” Tobacco Control, 26(4), 471-475, 2017;
doi:10.1136/tobaccocontrol-2016-053206; Kirkpatrick, M. G., T.B. Cruz, N.L. Goldenson, et al., “Electronic
cigarette retailers use Pokémon Go to market products,” Tobacco Control, 26(e2), e145, 2017;
doi:10.1136/tobaccocontrol-2016-053369 (2017); Padon, A. A., E.K. Maloney & J.N. Cappella, “Youth-targeted e-
cigarette marketing in the US,” Tobacco Regulatory Science, 3(1), 95-101, 2017; doi:10.18001/TRS.3.1.9.
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Products marketed, including through paid social media influencers, with popular
children’s characters and titles (e.g., popular children’s YouTube channels, television
shows, or characters). This includes, for example, the use of minors or people who
portray minors on such shows and their associated show titles.
4. Any ENDS product that is offered for sale in the United States after September 9, 2020.
The U.S. District Court for the District of Maryland has ordered that premarket applications for
all deemed new tobacco products on the market as of August 8, 2016, be submitted by
September 9, 2020. Even in the absence of this court order, FDA would prioritize enforcement
of any ENDS product that lacks a premarket application after September 9, 2020, for the reasons
described in this guidance. For ENDS products other than those described in D.1 – D.3 above, if
premarket applications are submitted by September 9, 2020, FDA intends to continue to exercise
enforcement discretion for up to one year pending FDA review, unless there is a negative action
by FDA on such application. A negative action would consist of the issuance of a Refuse to
Accept (RTA), Refuse to File (RTF), and/or No Marketing Order (NMO); or of a letter
administratively closing the application, or cancelling the application if FDA finds that it
mistakenly accepted the application or that the application was submitted in error. In addition,
the other enforcement priorities discussed in this guidance would apply to such products,
regardless of whether or not a premarket application has been submitted for the product.
We note that the March 2019 Draft Guidance had included August 8, 2021, as the date for which
FDA would prioritize enforcement for flavored ENDS products that had not submitted premarket
applications. A number of comments expressed concern about the impact of the August 2021
date on businesses. For example, several commenters argued that any restriction on the sale or
distribution of ENDS products could result in companies going out of business. On the other
hand, FDA received many comments suggesting that in light of the problem of increasing youth
access and use of ENDS products, FDA should begin enforcing the premarket authorities as
applied to deemed new tobacco products earlier than August 8, 2021. Several comments
remarked that FDA should have begun enforcing the premarket review requirements against
ENDS products already, that FDA’s previous premarket review compliance date extensions
enabled some companies to “delay or circumvent areas of regulatory compliance,” and that
further delays were contrary to public health.
Although FDA considered the potential impact of the draft compliance policy on businesses
large and small, we note that, pursuant to the Tobacco Control Act, as of the effective date of the
final deeming rule, ENDS products were required to have premarket authorization prior to
marketing. While some deemed new tobacco products remained on the market in light of FDA’s
deferred enforcement policy, such policies are subject to change. Manufacturers cannot have
settled expectations to market unlawful products, especially in the face of evolving public health
concerns. Therefore, FDA believes that manufacturers should have begun contemplating and/or
preparing premarket applications no later than the time of the final deeming rule. As discussed
in Section II.B of this Final Guidance, FDA has repeatedly publicly discussed the fact that
enforcement discretion timelines for deemed tobacco products were under reconsideration and
solicited views from stakeholders. Manufacturers may obtain information about the application
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process from the statutory criteria, as well as published guidances, webinars, and marketing
orders and their accompanying documentation provided by FDA.96
96 For more information on premarket tobacco product applications please see Premarket Tobacco Product
Applications for [ENDS], Guidance for Industry (June 2019), available at https://www.fda.gov/regulatory-
information/search-fda-guidance-documents/premarket-tobacco-product-applications-electronic-nicotine-delivery-
systems-ends; Applications for Premarket Review of New Tobacco Products (updated June 2019) available at
https://www.fda.gov/regulatory-information/search-fda-guidance-documents/applications-premarket-review-new-
tobacco-products. For more information on CTP’s other published regulations and guidances, please see
https://www.fda.gov/tobacco-products/products-guidance-regulations/rules-regulations-and-guidance; for more
information on FDA CTP webinars, please see https://www.fda.gov/tobacco-products/compliance-enforcement-
training/fda-tobacco-compliance-webinars; for information on marketing orders and accompanying documentation,
please see https://www.fda.gov/tobacco-products/compliance-enforcement-training.
Under the circumstances, FDA believes that earlier enforcement of the premarket review
provisions is appropriate for ENDS products. This policy should result in earlier submission of
applications and allow FDA to better evaluate whether these products meet the applicable
premarket standard, such as whether the products are appropriate for the protection of the public
health, considering the risks and benefits to the population as a whole, including users and
nonusers of the tobacco product. Because of FDA’s concerns regarding youth use of ENDS
products, as well as other ongoing health concerns regarding vaping more generally, all
described at length above, FDA is prioritizing enforcement of premarket review requirements for
ENDS products, as described in this section, and is doing so independently of the court order.
This will ensure that FDA has the necessary information to exercise adequate, timely oversight
over these relatively novel and potentially harmful products. Enforcing premarket authorization
requirements will, consistent with the process set forth in the Tobacco Control Act, ensure that
the burden falls on manufacturers of ENDS products to demonstrate that the manufacture and
sale of their products is appropriate for the protection of the public health.
E. Avoiding a “Black Market”
FDA is aware of concerns that, given the rise in popularity of ENDS, removal of some of the
most popular products from the market may be accompanied by an increase in black market
versions of these products that may pose additional health and safety risks to consumers beyond
those of the authentic products. Although all newly deemed products currently on the market
without premarket authorization are being sold in violation of the Tobacco Control Act, in this
section, we use the term “black market” to refer to, for example, products intended to look like
another ENDS products that is currently being marketed, products intended to take the place of
an ENDS product that a manufacturer has stopped distributing because the product lacks
premarket authorization, and ENDS products intended for another country’s market but diverted
to the U.S. market. Additional risks posed by these products include the potential that they
contain harmful chemicals or constituents that are not present in other products, that they are
manufactured using comparatively poor quality controls, and that they are designed in ways that
facilitate modifications by distributors or users—all of which increase the risk of adverse
events.97
97 E.g., “Amid Vaping Deaths, California Targets Counterfeit Products,” The New York Times (Sept. 17, 2019),
available at https://www.nytimes.com/2019/09/16/us/california-vaping.html; “‘Juul-alikes’ Are Filling Shelves With
Moreover, to the extent that such products are sold through nontraditional retail
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regulations-and-guidance https://www.fda.gov/tobacco-products/compliance-
enforcement-training/fda-tobacco-compliance-
webinars
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channels, such as social sources or online commercial marketplaces that do not include age-
verification requirements, they pose an increased risk of being accessed by minors.
FDA has regulatory tools and enforcement authorities to address ENDS and other tobacco
products that are marketed without authorization, that are counterfeit, and/or that are otherwise
involved in illicit trade.98
98 See, e.g., sections 301, 902, 903, 905, 910, and 920 of the FD&C Act.
FDA has previously issued letters to companies suspected of
marketing counterfeit or otherwise unauthorized products.99
99 E.g., “Statement from FDA Commissioner Scott Gottlieb, M.D., on forceful new actions focused on retailers,
manufacturers to combat youth access to e-cigarettes as part of FDA’s Youth Tobacco Prevention Plan,” available
at: https://www.fda.gov/news-events/press-announcements/statement-fda-commissioner-scott-gottlieb-md-forceful-
new-actions-focused-retailers-manufacturers.
Additional potential actions against
adulterated or misbranded illicit tobacco could include: (1) issuing a Warning Letter; (2) issuing
an import alert and refusing admission of tobacco products imported or offered for import into
the United States; and (3) initiating seizure or injunction court actions. Persons engaging in
illicit trade in tobacco products may also be criminally prosecuted under the law.
As a result of this policy, FDA will be better situated to combat black market products, including
those that are particularly troubling from a public health or safety perspective, such as counterfeit
pods entering the country at the border or being sold through illicit, online channels. By
prioritizing our focus as outlined in Section IV.D, the Agency can target our supply chain
surveillance and investigation resources on the types of ENDS products that are likely to be
subject to counterfeiting and/or sale on the black market. As a result, we will be able to more
efficiently and effectively deploy our enforcement tools to get counterfeit and black market
products off the market. Moreover, FDA believes that there are significant public health benefits
of the policy set forth in this guidance, which is aimed at curbing the dramatic rise in youth use
of ENDS products and will help address safety issues connected to ENDS products that are not
fully understood—e.g., the development of acute or chronic lung injuries associated with use of
vaping products as well as battery explosions with ENDS products—particularly given that these
products have been marketed without premarket evaluation. These current public health issues
affirm the importance of the premarket review process, as contemplated by the Tobacco Control
Act, to scientifically evaluate products based on a public health standard.
V. PREMARKET REVIEW FOR OTHER DEEMED NEW TOBACCO PRODUCTS
FDA remains concerned with minors’ access to and use of all tobacco products, particularly
flavored tobacco products, which appeal to minors and promote initiation.100
100 U.S. Department of Health and Human Services, “E-cigarette Use Among Youth and Young Adults: A Report of
the Surgeon General,” 2016; Villanti, A.C., A.L. Johnson, B.K. Ambrose, et al., “Flavored Tobacco Product Use in
Youth and Adults: Findings From the First Wave of the PATH Study (2013-2014),” American Journal of
Preventive Medicine, 53(2); 139-151, 2017.
In addition to the
Sweet, Teen-Friendly Nicotine Flavors” The New York Times (Aug. 13, 2019), available at
https://www.nytimes.com/2019/08/13/health/juul-flavors-nicotine.html; Omaiye, E.E., I. Cordova, B. Davis, et. al.,
Counterfeit Electronic Cigarette Products with Mislabeled Nicotine Concentrations,” Tobacco Regulatory Science,
3(3): 347–357, 2017.
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tobacco products covered earlier in this guidance document, FDA has considered revising its
enforcement priorities with respect to premarket authorization for other deemed new tobacco
products. We note that several comments on the March 2019 Draft Guidance suggested that
FDA begin immediately enforcing the premarket requirements for flavored deemed tobacco
products such as cigars and other deemed tobacco products.
FDA received numerous comments relating to the proposed policy for flavored cigars in the
March 2019 Draft Guidance. Some of the comments were supportive of that proposed policy,
although some wanted the Agency to take even more aggressive action. Other comments
opposed inclusion of flavored cigars as an enforcement priority and disagreed with the bases for
the proposed policy. For example, some commenters argued that flavored cigars are used most
commonly by adult users and that the inclusion of flavored cigars as an enforcement priority
limits adults’ freedom to choose their preferred product. Other commenters argued that FDA did
not have the data necessary to support the need for “a drastic and unprecedented change in
enforcement priorities.” Some commenters also stated that the evidence cited by FDA
discussing initiation of youth usage of flavored cigars was inconsistent and inconclusive. After
consideration of the data regarding youth use of cigars generally and comments received on this
issue, we have decided to not prioritize enforcement of flavored cigars before September 9,
2020. While there is no public health benefit associated with flavored cigars and FDA remains
concerned with youth use of flavored cigars, current data indicate that youth are using flavored
cigars at a lower rate than they are using flavored ENDS products.
Comments regarding deemed tobacco products other than ENDS products and cigars, such as
waterpipe tobacco (hookah) products, also provided data showing the use of such tobacco
products among high school students and stating that evidence reflects that flavors for these
tobacco products entice youth. However, such data do not appear to raise comparably urgent
public health concerns, as the lower prevalence of youth use of these products suggests that they
do not appear to be as appealing to youth at this time.
Accordingly, at this time, FDA has decided to prioritize use of its limited enforcement resources
to address the sudden and dramatic increase in youth use of ENDS products, as well as to focus
on health and safety concerns connected to ENDS products such as vaping-associated lung
injuries. While acknowledging that all new tobacco products on the market without the required
authorization are marketed unlawfully and are potentially subject to enforcement action, at any
time, in FDA’s discretion, FDA’s primary focus will be to address the sudden and dramatic
increase in youth use of ENDS products, and the products covered by this section of the
guidance will therefore be a lower priority.
We have decided not to prioritize enforcement of the tobacco products covered by this section
before September 9, 2020. Manufacturers of flavored cigars, however, just like manufacturers of
all other deemed new tobacco products, will be required to submit marketing applications for
those products by September 9, 2020, consistent with the U.S. District Court for the District of
Maryland’s order directing FDA to require that applications be submitted to the Agency by
September 9, 2020, for deemed new tobacco products on the market as of August 8, 2016, or be
subject to FDA enforcement actions, in FDA’s discretion. As part of the premarket review
process, FDA may evaluate, among other things, the product’s constituents, ingredients,
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additives, and properties; manufacturing practices; and any studies or investigations into the
health risks of the tobacco product. FDA also has stated its intention to issue a regulation that
would ban the use of characterizing flavors in cigars, and FDA is actively working towards that
proposed rule.
After September 9, 2020, FDA will make enforcement decisions on a case-by-case basis,
recognizing that it is unable, as a practical matter, to take enforcement action against every
illegally marketed tobacco product, and that it needs to make the best use of Agency
resources. FDA intends to prioritize enforcement based on the likelihood of youth use or
initiation to make the most efficient use of its resources. In assessing this, factors the Agency
intends to consider include, but are not limited to:
What FDA understands about the number of youth currently using the product or
category of product;
The trends in those numbers, particularly since 2016;
Whether the product contains added flavors;
What FDA understands about how the product or category of product is typically sold
and how that is likely to impact access and use by minors; and
What FDA understands about the frequency and other demographics of use by minors.
To illustrate, based on these factors, FDA’s lowest priority among these products will include
relatively expensive, large hand-rolled cigars that do not have flavors (e.g., fruit, candy, or mint),
given what FDA understands to be their comparatively lower youth usage rates.
FDA is continuously evaluating new information and adjusting its enforcement priorities in light
of the best available data, and it will continue to do so with respect to these products. FDA will
take appropriate action regarding tobacco products that are marketed without premarket
authorization, including as warranted based on changed circumstances, new information, or to
better address minors’ use of those products.
VI. DOCUMENT HISTORY
January 2020 – First edition of guidance issued.
April 2020 – Guidance is revised to reflect the court’s order in American Academy of Pediatrics,
et al. v. Food and Drug Administration, et al., Case No. 8:18-cv-883 (PWG), (D. Md. Apr. 22,
2020), Dkt. No. 182, granting a motion for a 120-day extension (until September 9, 2020) in
light of the global outbreak of respiratory illness caused by a new coronavirus. Specific
revisions include the following:
Section II.A – Added reference to order granting 120-day extension.
Section IV.A (and throughout) – Changed language stating that FDA’s new enforcement
priorities would begin “30 days after issuance of this Final Guidance” to “February 6,
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2020,” which is 30 days after the Notice of Availability announcing the Final Guidance
was published.
Section IV.A (and throughout document) – Changed “May 12, 2020” to “September 9,
2020.”
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APPENDIX A – SIGNIFICANT COMMENTS RECEIVED IN RESPONSE TO MARCH
2019 DRAFT GUIDANCE AND FDA RESPONSES
Legal and statutory framework issues
Comment Response
FDA should engage in legislative rulemaking
process
The draft guidance constituted a major
rule and FDA has not followed procedures
established by the Administrative
Procedure Act (APA) governing the
promulgation of rules
The Regulatory Flexibility Act requires an
analysis of a proposed rule’s impact on
small business and FDA has not conducted
such an analysis
FDA is bypassing the requirement to
conduct a cost benefit analysis by issuing a
guidance instead of formal rule
FDA has not considered regulatory
alternatives to the approach outlined in
the draft guidance
This action would impose costs and
adverse effects on industry which
constitutes a major rule which should be
subject to the requirements under the
Congressional Review Act
Though guidance documents are non-
binding, the way the guidance is written,
retail outlets would need to comply with
standards suggested by the draft guidance
as though they were law
Engaging in rulemaking would offer more
substantial opportunity for stakeholders to
provide public comments and would
provide clarity on what stakeholders
through the supply and retail chain)
needed to do to come into compliance
The Final Guidance is a statement of policy that
discusses the enforcement of premarket authorities
already existing in the statute. It does not establish
any rights for any person, is not binding on FDA or the
public, and is not subject to requirements of the
Regulatory Flexibility Act or the notice-and-comment
provisions of the APA. Historically, FDA has not
analyzed the economic effects of enforcement
guidance, including for reasons such as difficulty in
predicting such effects. Alternatives such as issuing
warning letters and other enforcement techniques
have been considered and used by the Agency.
Despite this, as shown by the data highlighted in the
Final Guidance, the rate of youth use of tobacco
products (particularly fruit- and candy-flavored and
mint-flavored ENDS products) has dramatically
increased. FDA retains discretion to enforce
premarket authorities.
The relevant substantive requirements are those
governing premarket authorization as set forth in
Section 910. The Final Guidance does not impose new
restrictions, for retailers or manufacturers, but rather
discusses FDA’s enforcement priorities for existing
statutory requirements. In Section 910, Congress
placed the onus on manufacturers to demonstrate
that the marketing of a tobacco product is appropriate
for the protection of the public health, taking into
account, among other things, the likelihood that those
who do not use tobacco products will start using
them.
FDA provided for a 45-day period for comment on the
draft guidance, and interested parties may continue to
submit comments after publication of the final
guidance, providing a substantial opportunity for
public input.
FDA is bypassing statutory restrictions on its
discretionary enforcement authority and
obligations related to rulemaking, by threatening
selective enforcement of its premarket
authorization authority.
FDA has discretion to decide how when to enforce its
premarket authorization authorities under the FD&C
Act. See Heckler v. Chaney, 470 U.S. 821, 835 (1985).
The Final Guidance is a statement of policy that
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outlines FDA’s enforcement priorities with respect to
such requirements.
Guidance should conform to Section 907.
Actions in this guidance should conform to
Section 907, which obligates FDA to
consider factors not addressed by the
guidance, including technical achievability
and countervailing effects.
FDA should not adopt modifications to
compliance policy but should instead
follow through with a rule that considers
the comments from FDA’s ANPRM on
Flavors in Tobacco Products.
Section 907 refers to tobacco product standards. This
Final Guidance is not setting tobacco product
standards, such as a tobacco product standard
restricting or eliminating the use of flavors in ENDS.
Instead, it is explaining FDA’s enforcement priorities
for premarket review requirements already included in
the Tobacco Control Act. A flavored product could be
marketed consistent with this guidance if it meets the
statutory standards for authorization. For example, in
April 2019, FDA authorized the marketing of a
menthol-flavored IQOS heat-not-burn cigarette
product through the PMTA pathway.101
101 For more information please see https://www.fda.gov/news-events/press-announcements/fda-permits-sale-iqos-
tobacco-heating-system-through-premarket-tobacco-product-application-pathway.
FDA is supposed to be an advisory agency, not a
regulatory agency, and its actions are an
overreach.
The Tobacco Control Act provides FDA with regulatory
authority over tobacco products.
FDA’s proposed actions are arbitrary and
capricious because it has failed to provide
adequate reasoning/scientific reasoning/used
incomplete or incorrect data.
The enforcement priorities explained in the Final
Guidance are based upon and supported by, among
other things, multiple high-quality scientific data
sources (e.g., NYTS, PATH, MTF).
FDA has failed to connect the proposed policy to
an official finding that the actions were
appropriate for the protection of public health.”
The Final Guidance discusses the enforcement of
premarket authorities already existing in statute.
Section 910 places the onus on manufacturers to show
that the marketing of a tobacco product would be
appropriate for the protection of the public health, not
on the FDA to show otherwise. The Tobacco Control
Act uses the term “appropriate for the protection of
the public health,” in section 910 and several other
provisions. The considerations identified in the
statute typically include analysis of whether the action
would increase or decrease the likelihood that existing
users of tobacco products would stop using such
products, and whether it would increase or decrease
the likelihood that those who do not use tobacco
products will start using the products. The Guidance
reflects these considerations.
FDA has been unresponsive/lack of clarity.
Manufacturers have been relying on
guidance and information since the
deeming rule; this is a drastic departure
FDA has communicated its concerns regarding the
increase in youth access in public statements, the
March 2019 draft guidance, and requests for
information to manufacturers. FDA has consistently
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https://www.fda.gov/news-events/press-announcements/fda-
permits-sale-iqos-tobacco-heating-system-through-
premarket-tobacco-product-application-pathway
https://www.fda.gov/news-events/press-announcements/fda-
permits-sale-iqos-tobacco-heating-system-through-premarket-
tobacco-product-application-pathway
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from deeming and guidances issued since
deeming.
Difficult to keep track of FDA’s policies and
compliance requirements.
informed industry that its compliance policies will be
responsive to changed circumstances. There could be
no reasonable reliance on a deferred enforcement
policy subject to change at any time. The guidance
explains why the changed circumstances warrant this
prioritization; i.e., the substantial increase in youth use
of ENDS in addition to other health and safety
considerations. FDA has always stated (and the
Tobacco Control Act itself is clear) that deemed new
tobacco products are required to obtain premarket
authorization and that such products that remain on
the market without marketing authorization are
marketed unlawfully.
FDA has stated it will provide further guidance and
issue rules to make the product review process
more transparent and predictable but has not
done so.
FDA has provided guidance and information to
industry on the premarket pathways through
publishing guidances and marketing orders, as well as
posting information via webinars and public
workshops.102
102 For more information on premarket tobacco product applications please see Premarket Tobacco Product
Applications for [ENDS], Guidance for Industry (June 2019), available at https://www.fda.gov/regulatory-
information/search-fda-guidance-documents/premarket-tobacco-product-applications-electronic-nicotine-delivery-
systems-ends; Applications for Premarket Review of New Tobacco Products (updated June 2019) available at
https://www.fda.gov/regulatory-information/search-fda-guidance-documents/applications-premarket-review-new-
tobacco-products. For more information on CTP’s other published regulations and guidances, please see
https://www.fda.gov/tobacco-products/products-guidance-regulations/rules-regulations-and-guidance; for more
information on FDA CTP webinars, please see https://www.fda.gov/tobacco-products/compliance-enforcement-
training/fda-tobacco-compliance-webinars; for information on marketing orders and accompanying documentation,
please see https://www.fda.gov/tobacco-products/compliance-enforcement-training.
The statute also informs the public of
the information needed in a premarket tobacco
product application. Industry members have
successfully obtained marketing authorization orders
with information currently available.
Draft guidance would have unjustifiable
retroactive effects on industry actors who were “in
compliance” with FDA’s previous policy.
This Final Guidance would only affect those products
that are illegally on the market; none of the products
affected by the guidance were ever in compliance with
the premarket authorization requirements of the law.
FDA has consistently informed industry that its
compliance policies will be responsive to changed
circumstances. As discussed in the guidance, FDA
stated in the notice of proposed rulemaking for the
Deeming Rule, that the overall public health impact of
ENDS products would depend crucially upon “who
uses the products and how they are used. If such
products result in minimal initiation by children and
adolescents while significant numbers of smokers quit,
then there is a potential for the net impact at the
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https://www.fda.gov/regulatory-
information/search-fda-
guidance-documents/premarket-
tobacco-product-applications-
electronic-nicotine-delivery-
systems-ends
https://www.fda.gov/regulatory-information/search-fda-guidance-documents/premarket-
tobacco-product-applications-electronic-nicotine-delivery-systems-endshttps://
www.fda.g
ov/
regulatory
-
informatio
n/search-
fda-
guidance-
document
s/
premarket
-tobacco-
product-
applicatio
ns-
electronic-
nicotine-
delivery-
systems-
ends
https://www.fda.gov/regulatory-information/search-fda-guidance-documents/applications-
premarket-review-new-tobacco-productshttps://
www.fda.gov/
regulatory-
information/
search-fda-
guidance-
documents/
applications-
premarket-
review-new-
tobacco-
products
https://www.fda.gov/tobacco-products/products-guidance-regulations/rules-
regulations-and-guidance https://www.fda.gov/tobacco-products/compliance-
enforcement-training/fda-tobacco-compliance-
webinars
https://www.fda.gov/tobacco-
products/compliance-
enforcement-training/fda-
tobacco-compliance-webinars
https://www.fda.gov/tobacco-products/compliance-
enforcement-training
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population level to be positive. If, on the other hand,
there is significant initiation by youth, minimal
quitting, or significant dual use of combust[ed] and
non-combust[ed] products, then the public health
impact could be negative.” As such policies are
subject to change, manufacturers cannot have settled
expectations to market unlawful products, especially
in the face of evolving public health concerns.
Therefore, FDA believes that manufacturers should
have begun contemplating and/or preparing
premarket applications at no later than the time of the
final deeming rule.
Draft guidance will kill innovation and force
industry out of work.
FDA disagrees that the Final Guidance will cause these
results. The Final Guidance explains FDA’s
enforcement priorities for certain deemed new
products that are being marketed without required
premarket tobacco product authorization. The Final
Guidance would only affect those products that are
illegally on the market; none of the products affected
by the guidance were ever in compliance with the
premarket authorization requirements of the law. In
any event, FDA believes that the use of premarket
pathways will incentivize development of innovative
tobacco products that meet the applicable statutory
standards.
Draft guidance policy on marketing practices
would violate the First Amendment as it
represents an impermissibly broad commercial
speech restriction.
FDA disagrees that the Final Guidance violates the
First Amendment. Speech regarding an illegal activity
including distribution of a product that requires
premarket review under the FDCA – is not protected
under the First Amendment. See United States v.
Caputo, 517 F.3d 935, 941 (7th Cir. 2008) (unapproved
device); United States v. LeBeau, 654 Fed. App’x 826,
831 (7th Cir. 2016) (unapproved drug); United States v.
Cole, 84 F. Supp. 3d 1159, 11-66-67 (D. Or. 2015)
unapproved drug). Even if the First Amendment were
applicable, the government has a substantial interest
in protecting youth from tobacco products, and
prioritizing enforcement actions with respect to ENDS
products targeted to, or likely to promote use by,
minors is a reasonable measure to directly advance
that interest. See, e.g., Discount Tobacco City &
Lottery, Inc. v. United States, 674 F.3d 509, 536 (6th
Cir. 2012). We have provided additional examples for
clarity in the Final Guidance.
Modifications to ENDS Compliance Policy – Flavored ENDS except Tobacco, Mint, Menthol
Comment Response
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There is no evidence/limited evidence to connect
liquid nicotine use with harmful health effects in
youth.
As discussed in the Final Guidance the studies of the
effects of nicotine exposure in the naïve adolescent
brain find that the adolescent brain is uniquely
vulnerable to nicotine compared to the adult brain.
Repeated exposure to nicotine during adolescence
induces long-lasting structural and functional changes
in brain regions involved in addiction, attention,
learning, and memory.103
103 McDonald, C.G., A.K. Eppolito, J.M. Brielmaier, et. al., “Evidence for elevated nicotine-induced structural
plasticity in nucleus accumbens of adolescent rats,” Brain Research, 1151, 211-218, 2007; doi:
10.1016/j.brainres.2007.03.019; Bergstrom, H.C., R.F. Smith,, N.S. Mollinedo, et al., “Chronic nicotine exposure
produces lateralized, age-dependent dendritic remodeling in the rodent basolateral amygdala,” Synapse, 64(10), 754-
764, 2010; doi:10.1002/syn.20783; England, L.J., K. Aagaard, M. Bloch, et al., “Developmental toxicity of
nicotine: a transdisciplinary synthesis and implications for emerging tobacco products,” Neuroscience and
Biobehavioral Reviews, 72:176-189, 2017.
Studies further suggest that nicotine-induced changes
in the adolescent brain can lead to long-lasting effects
on cognitive function, such as cognitive deficits
following nicotine abstinence, and may contribute to
the risk for mood and anxiety disorders. Nicotine is the
primary addictive substance in tobacco products,
including e-cigarettes and combustible cigarettes. The
rate and extent of nicotine delivery significantly
impact product abuse liability. Higher nicotine content
and faster rates of nicotine delivery increase products’
abuse liability due to the rapid absorption of nicotine
into the brain. Some e-cigarettes are capable of
achieving similar or greater nicotine delivery as
cigarettes.104
104 Hiler, M., A. Breland, T. Spindle, et al., “Electronic cigarette user plasma nicotine concentration, puff
topography, heart rate, and subjective effects: Influence of liquid nicotine concentration and user experience,”
Experimental and Clinical Pharmacology, 25(5), 380-392, 2017; doi:10.1037/pha0000140; Lopez, A.A., M.M.
Hiler, E.K. Soule, et al., “Effects of Electronic Cigarette Liquid Nicotine Concentration on Plasma Nicotine and Puff
Topography in Tobacco Cigarette Smokers: A Preliminary Report,” Nicotine & Tobacco Research, 18(5):720-723,
2016; doi:10.1093/ntr/ntv182; Maloney, S. F., A. Breland, E.K. Soule, et al. “Abuse liability assessment of an
electronic cigarette in combustible cigarette smokers,” Experimental and Clinical Psychopharmacology, 27(5):443-
454, 2019; doi:10.1037/pha0000261; O’Connell, G., J.D. Pritchard, C. Prue, et al, “A randomised, open-label, cross-
over clinical study to evaluate the pharmacokinetic profiles of cigarettes and e-cigarettes with nicotine salt
formulations in US adult smokers,” Internal and Emergency Medicine, 14(6):853-861, 2019; doi:10.1007/s11739-
019-02025-3; Ramoa, C. P., M.M. Hiler, T.R. Spindle, et al. “Electronic cigarette nicotine delivery can exceed that
of combustible cigarettes: a preliminary report,” Tobacco Control, 25(e1): e6-9, 2016; doi:10.1136/tobaccocontrol-
2015-052447; Yan, X. S., & C. D’Ruiz, “Effects of using electronic cigarettes on nicotine delivery and
cardiovascular function in comparison with regular cigarettes,” Regulatory Toxicology and Pharmacology, 71(1):24-
34, 2015; doi:10.1016/j.yrtph.2014.11.004.
Banning” flavors outside of tobacco, mint, and
menthol would deter cigarette smokers from
The Final Guidance does not ban any products but
rather identifies FDA’s priorities in connection with the
enforcement of the statutory premarket review
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quitting or force smokers to restart smoking if they
have already quit.
Smokers trying to quit smoking avoid
tobacco-, mint-, and menthol-flavored
products because they are too similar to
flavors of a traditional cigarette.
Stricter policies for ENDS products for
youth should not come at expense of adult
users.
requirements. Moreover, the policy announced in the
Final Guidance does not prioritize any menthol-
flavored, tobacco-flavored, or non-flavored ENDS
products or any non-cartridge-based flavored ENDS
products for enforcement where the manufacturer is
taking adequate measures to prevent minors’ access
to these products. Additionally, consumers will be
able to access ENDS products (including flavored ENDS
products) that receive market authorization. Nicotine
replacement therapy products also remain available
for tobacco product users who may need assistance
with withdrawal symptoms and are also available in
several flavors.
Available research does not support the argument that
smokers trying to quit smoking and transition to ENDS
products avoid tobacco and menthol-flavored ENDS
products because they are too similar to traditional
cigarette flavors.
FDA has repeatedly emphasized that the availability of
non-combustible options should not come at the
expense of addicting a generation of children to
nicotine through these same delivery vehicles. FDA
believes that this policy strikes an appropriate balance
between preventing youth access to ENDS products
and maintaining availability of potentially less harmful
options for current adult smokers who have
transitioned or wish to transition completely away
from combusted tobacco products.
No basis for prioritizing flavored ENDS products.
The policy will not be successful at keeping
kids from using these products; kids use
anything that is taboo and illegal.
Youth are more attracted to these
products due to peer use than flavors.
Youth use ENDS products for nicotine
delivery not for flavors.
Only a correlative, not causal, relationship
between youth preference for flavors and
increased ENDS usage.
As discussed in the Final Guidance, data from 2018
NYTS as well as from 2019 Monitoring the Future
study and 2019 NYTS show a significant increase in
youth use of these products. Data also clearly show
that flavors are a primary driver in youth
experimentation with, and continued use of, ENDS
products, and that the flavored ENDS products
overwhelmingly used by youth are cartridge-based
products. The policy outlined in the Final Guidance
prioritizes enforcement of ENDS products that are
targeted to minors or likely to promote use of ENDS by
minors. FDA expects that this policy and others stated
in the guidance will make fewer products available and
more difficult for youth to obtain.
No basis for excluding tobacco, mint, and menthol
from prioritization.
The Final Guidance explains that FDA intends to
prioritize mint-flavored, cartridge-based ENDS
products (and any other flavored, cartridge-based
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General increasing popularity of mint and
menthol ENDS products amongst youth
populations.
Mint- and menthol-flavored products drive
youth ENDS usage.
Flavors clearly increase appeal of ENDS
products and some flavors have toxic
effects and documented respiratory
toxicity.
ENDS product, other than tobacco- or menthol-
flavored ENDS products) for enforcement for lack of a
marketing authorization. The guidance also explains
that FDA intends to prioritize enforcement for lack of a
marketing authorization for any tobacco- or menthol-
flavored ENDS products and non-cartridge-based
flavored ENDS products when the manufacturer is not
taking adequate measures to prevent minors’ access
to these products. Data shows that tobacco- and
menthol-flavored ENDS products are not as appealing
to minors as other flavored ENDS products. While the
NYTS groups mint- and menthol-flavored products
together, a randomly-selected third of respondents to
the Monitoring the Future (MTF) study were asked
specifically about their preferred flavors of JUUL and
reported use of menthol- and tobacco-flavored
products were among the lowest ranked options.
Based on the available data and FDA’s interest in
balancing between preventing youth usage and
preserving options for adults trying to transition away
from combustible products, FDA is not prioritizing
enforcement against tobacco-, menthol-, and non-
flavored ENDS products or non-cartridge-based
flavored ENDS products except when the
manufacturer is not taking adequate measures to
prevent minors’ access to these products.
Prioritizing flavors for enforcement will create a
significant black market for “banned” flavors
outside those that are exempted.
By black market flavored products, we assume this
could refer to, for example, flavored ENDS products,
including e-liquids, put on the market after the
guidance, flavored ENDS products diverted from
another country’s market to the U.S market, and/or
flavored ENDS products made to look like another
ENDS product that is currently being marketed. FDA
has regulatory tools and enforcement authorities to
address deemed tobacco products that are marketed
without authorization, counterfeit, and/or otherwise
involved in illicit trade. See, e.g., sections 301, 902,
903, 905, 910, and 920 of the FD&C Act.
This Final Guidance describes the Agency’s
enforcement priorities for products that are on the
market without the required premarket
authorization—it does not ban any tobacco product—
and illicit ENDS products are necessarily subject to the
enforcement priorities identified in the guidance as
they do not have premarket authorization. Thus, FDA
believes that this policy will not significantly increase
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illicit practices or create new illicit markets, and it
could help FDA better address such practices. Once
products receive premarket authorization, they can
legally enter the market.
FDA believes that there are significant public health
benefits of the policy set forth in the guidance, which
is aimed at curbing the dramatic rise in youth use of
ENDS products and will help address safety issues
connected to ENDS products that are not fully
understood—e.g., lung injuries associated with use of
vaping products as well as battery explosions with
ENDS products—particularly given that these products
have been marketed without premarket evaluation.
These current public health issues affirm the
importance of the premarket review process, as
contemplated by the Tobacco Control Act, to
scientifically evaluate products based on a public
health standard. FDA believes that by pursuing this
policy the Agency will be better able to monitor and
identify illicit cartridge-based products that are threats
to public health and safety. As flavored, cartridge-
based products exit the market until they are able to
demonstrate that they meet the applicable public
health standard and receive authorization, the number
of potential flavored, cartridge-based products that
could cause these threats will shrink to a more
manageable number for FDA to monitor. Thus, FDA
expects that to the extent any illicit markets were to
develop with respect to cartridge-based products in an
attempt to evade premarket review requirements, this
guidance will help FDA better address the public
health threats caused by such markets and the overall
public health benefits that will likely accrue as a result
of the guidance will be greater than any negative
effects of increased illicit markets. Moreover, FDA
does not believe that the Agency should refrain from
enforcing existing statutory authorities merely
because regulated entities could find other ways to
violate such authorities. The Agency can, and will,
continue to monitor the marketing and use of ENDS
and other tobacco products, and adjust its policies and
approaches as warranted.
Many other harmful products (e.g., alcohol) are
available in various flavors attractive to youth; it is
inconsistent to only prioritize for enforcement
flavored ENDS products.
The policy expressed in this Final Guidance is limited
solely to tobacco products over which FDA has
statutory authority. The focus of this guidance and the
Agency’s enforcement priorities is tobacco products,
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specifically certain ENDS products. Moreover, this
comment is about flavored alcohol products that are
lawfully on the market, whereas this guidance
concerns products being sold in violation of the
requirement to have premarket authorization, where
the product’s ingredients and additives are among the
considerations in the premarket review.
FDA should focus its enforcement priorities on
products that contain nicotine salts and/or should
specify differences between nicotine and nicotine
salts.
FDA believes that ENDS products containing nicotine
salts will be adequately addressed by the enforcement
priorities set in this Final Guidance.
Research is ongoing to better understand the abuse
liability associated with nicotine-salt based e-liquids
and new cartridge-style ENDS products, the potential
for initiation in youth and nonusers, and the potential
for switching from combusted cigarettes in current
smokers from use of these products. Preliminary
research indicates that nicotine salts in ENDS products
can drive nicotine exposures in users higher than ENDS
containing freebase nicotine; these exposures can also
be comparable to or potentially higher than
cigarettes.105
105 Goniewicz, M. L., R. Boykan, C.R. Messina, et al., “High exposure to nicotine among adolescents who use Juul
and other vape pod systems (‘pods’),” Tobacco Control, 28(6), 2019; doi:10.1136/tobaccocontrol-2018-054565;
Talih, S., R. Salman, R. El-Hage, et al, “Characteristics and toxicant emissions of JUUL electronic cigarettes,”
Tobacco Control, 28(6):678-680, 2019; doi:10.1136/tobaccocontrol-2018-054616; Teichert, A., P. Brossard, L.F.
Medlin, et al, “Evaluation of Nicotine Pharmacokinetics and Subjective Effects following Use of a Novel Nicotine
Delivery System,” Nicotine Tobacco Research, 20(4):458-465, 458-465; doi:10.1093/ntr/ntx093.
In addition to greater nicotine
exposures, ENDS with nicotine salts can have faster
absorption106
106 O’Connell, G., J.D. Pritchard, C. Prue, et al., “A randomised, open-label, cross-over clinical study to evaluate the
pharmacokinetic profiles of cigarettes and e-cigarettes with nicotine salt formulations in US adult smokers,” Internal
and Emergency Medicine, 14:853-861, 2019; doi:10.1007/s11739-019-02025-3.
and potentially faster elimination from
the blood.107
107 Bowen, A., & C. Xing, “Nicotine Salt Formulations for Aerosol Devices and Methods Thereof,” United States
Patent, Pub. No. US 2015/0020824, 2015,
https://patentimages.storage.googleapis.com/57/f8/7e/2db69f396801d5/US20150020824A1.pdf (visited Oct 8
2019).
These factors can increase the abuse
liability of ENDS with nicotine salts compared to
freebase nicotine, and potentially cigarettes.
The higher abuse liability of ENDS with nicotine salts
compared to freebase nicotine raises concerns of
addiction in youth, particularly due to the vulnerability
of the developing adolescent brain. However, for
many individual addicted cigarette smokers, the
potential for ENDS to act as a substitute for cigarettes,
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https://patentimages.storage.googleapis.com/57/f8/7e/2db69f396801d5/
US20150020824A1.pdf
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42
thereby encouraging smokers to seek to switch
completely away from combustible cigarettes, may be
dependent, in part, upon the product having
acceptability and abuse liability more comparable to a
cigarette.
The Final Guidance focuses FDA’s priorities on
flavored, cartridge-based ENDS products because data
show that flavors are a strong driver for youth use,
and that youth overwhelmingly prefer cartridge-based
ENDS products. However, FDA is continuously
evaluating new information and adjusting its
enforcement priorities in light of the best available
data, including any data on ENDS products containing
nicotine salts, and it will continue to do so with
respect to these products.
FDA should focus its enforcement priorities on
cartridge-based ENDS products.
FDA is concerned about the rising youth appeal and
use of ENDS products. The data show that flavors are
a strong driver for youth use, and that youth
overwhelmingly use cartridge-based ENDS products.
Accordingly, such products are a key focus of the Final
Guidance. FDA will, however, take appropriate action
regarding ENDS that are marketed without premarket
authorization, including as warranted based on
changed circumstances, new information, or to better
address minors’ use of those products.
Modifications to ENDS Compliance Policy – Offered for sale in ways that pose a greater risk for minors to
access such products
Comment Response
The Tobacco Control Act prohibits FDA from
restricting tobacco sales to a specific category of
retail outlets.
FDA is not restricting or even prioritizing enforcement
against ENDS products sold in a specific category of
retail outlets. Although the March 2019 Draft
Guidance proposed to focus its enforcement priorities
for flavored ENDS products on how the product was
sold (regardless of the type of retail establishment),
after considering the comments, the public health
threats, and new evidence, FDA determined that
focusing on how the product was sold would not be
sufficient to address youth use of these products.
Given the urgent need to address the dramatic rise in
youth use, this Final Guidance prioritizes enforcement
with respect to any flavored, cartridge-based ENDS
products (other than a tobacco- and menthol-flavored
ENDS product) without regard to the location or
method of sale.
Written Communications
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With respect to tobacco-, menthol-, and non-flavored
ENDS products as well as flavored cartridge-based
ENDS products, the Final Guidance states that FDA
does not intend to prioritize enforcement where
manufacturers have taken adequate measures to
prevent youth access. These types of measures
generally are among those that manufacturers have
informed FDA that they are capable of implementing
for ENDS products and none involve a specific
category of retail outlet.
Lack of clarity for retail locations
Should retail locations have age
verification at their door or a separate
room for the sale of any ENDS products?
Can retail locations employ less
burdensome alternatives?
Concern that the policy could make
traditional cigarette products more easily
accessible than ENDS products.
Need clarity on how manufacturers or
wholesalers can document adequate
measures to prevent youth access.
How are retail outlets supposed to balance
space constraints with youth access
concerns?
FDA should give existing enforcement
mechanisms the chance to succeed or
focus on enforcing existing mechanisms
before instituting new policy.
FDA has provided additional details regarding factors
that it intends to consider in assessing whether a
manufacturer is taking adequate measures to prevent
youth access. For example, the Final Guidance lists
several different types of programs to monitor
compliance with age-verification and sales restrictions,
all of which are programs that some manufacturers
have stated they are capable of implementing for
ENDS products. Unlike the Draft Guidance, it does not
include, as a factor for prioritization, whether the
product is sold by retailers in a location where minors
are able to enter at any time.
The March 2019 Draft Guidance proposed to focus its
enforcement priorities of flavored ENDS products on
how the product was sold (regardless of the type of
retail establishment). After considering the
comments, the public health threats, and new
evidence, FDA determined that, to address youth use
of these products, this Final Guidance should prioritize
enforcement with respect to any flavored, cartridge-
based ENDS products (other than a tobacco- and
menthol-flavored ENDS product) without regard to the
location or method of sale. The alarming data on the
increase in youth use of ENDS products shows that the
FDA’s enforcement efforts to date did not adequately
address this problem.
Enforcement priorities would effectively ban many
retailers from selling ENDS products while allowing
sales from vape shops and online retailers.
Concerns that many retailers will be forced
to close.
Concerns that this will just cause retailers
to shift unauthorized products to vape
shops and other stores.
This Final Guidance prioritizes enforcement with
respect to any flavored, cartridge-based ENDS
products (other than a tobacco- and menthol-flavored
product) without regard to the location or method of
sale.
In addition, the Final Guidance explains that FDA
intends to prioritize enforcement for lack of a
marketing authorization for tobacco-, menthol-, and
non-flavored ENDS products and for non-cartridge-
Written Communications
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Concerns about the rise in youth use of
open tank systems and sourcing of e-vapor
products at vape shops, as indicated by an
analysis of Wave 2 (2014-2015) to Wave 3
2015-2016) of results from the PATH
study.
based flavored ENDS products where the
manufacturer is not taking adequate measures to
prevent youth access to ENDS products. For example,
the Final Guidance lists several different types of
programs to foster compliance with age-verification
and sales restrictions, all of which are programs that
some manufacturers have stated they are capable of
implementing for ENDS products.
Finally, FDA notes that there has been a dramatic rise
in youth use of cartridge-based ENDS products since
Wave 3 of the PATH study was completed in 2016, as
demonstrated by results from the NYTS in 2018 and
2019. These recent data inform FDA’s serious public
health concerns regarding the sale of certain flavored,
cartridge-based products without premarket
authorization. Moreover, although this Final Guidance
should have minimal impact on those vape shops that
primarily sell non-cartridge ENDS products and ensure
that purchasers are of the requisite age and are not
purchasing for resale (e.g., are not purchasing in large
quantities), should evidence indicate to the contrary,
the Agency will take appropriate action.
Stricter enforcement of current age verifications
rules would be an effective enforcement strategy.
Lax enforcement is a primary driver of
youth ENDS use.
FDA should increase penalties to retailers
who violate current regulations and sell to
minors.
Age verification should be as strong as it is
for alcohol.
There is a need for stricter age verification
for online sales of ENDS products.
As described in the Final Guidance, FDA vigorously
enforces the age verification requirements in its
compliance check program. FDA has been focusing
enforcement efforts on age verification as a strategy
to address youth use of tobacco products, and FDA
continues to enforce age restrictions. However, FDA
believes that age verification alone is not sufficient to
address this issue, given the most recent data that
youth use of ENDS products continues to increase.
FDA determined that focusing on how the product was
sold would not be sufficient to address youth use of
these products given the many sources of products
available for youth access. The reality is that youth
have continued access to ENDS products in the face of
legal prohibitions and even after voluntary actions by
some manufacturers. FDA believes that the policy
expressed in the Final Guidance is a more appropriate
means to combat youth use of, and access to, these
products.
Many companies already comply with age
verification requirements.
Policies that encourage additional
measures would harm law-abiding
retailers.
The Final Guidance does not require additional age
verification measures. Instead, it states that FDA
intends to prioritize enforcement for lack of a
marketing authorization for tobacco-, menthol-, and
non-flavored ENDS products as well as non-cartridge-
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
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Contains Nonbinding Recommendations
45
based flavored ENDS products where the
manufacturer is not taking adequate measures to
prevent youth access to ENDS products.
Online sales of ENDS products should be banned. This suggested sales restriction is outside of the scope
of this guidance, which concerns enforcement of the
premarket authorization requirements.
At this time, FDA is finalizing this Guidance to address
its concerns regarding youth use of ENDS products.
The guidance prioritizes enforcement with respect to
flavored, cartridge-based ENDS products because data
shows that flavors are the primary driver in youth
experimentation with, and continued use of, ENDS
products, and that youth overwhelmingly use
cartridge-based ENDS products. These priorities apply
whether the products are sold online or in brick-and-
mortar stores. However, the Agency will continue to
monitor this issue.
Lack of clarity on what quantity limits for online
sales would entail.
Given the data that many youth obtain their ENDS
products from friends or sources in their social
networks, FDA believes that quantity limits are one
measure that a manufacturer could adopt to prevent
individuals from purchasing large quantities of ENDS
products to then distribute to minors on a secondary
market. FDA’s enforcement decisions will be made on
a case-by-case basis and depend on many factors, but
FDA intends to consider whether a manufacturer limits
the quantity of ENDS products that a customer may
purchase within a given period of time as a factor in
assessing whether a manufacturer is taking adequate
measures to prevent youth access. There is wide
variation in these types of ENDS products and, based
on some of the comments FDA received and the
responses to the Agency’s September 12, 2018 letters,
FDA believes individual manufacturers are best
positioned to know how to set purchase limits for their
specific products. Therefore, FDA does not believe
that further detail is warranted regarding this issue.
Age to purchase ENDS products should be
increased to 21.
On December 20, 2019, the President signed into law
legislation that raised the federal minimum age of sale
of tobacco products from 18 to 21 years. FDA views
this as a major step in protecting the next generation
of youth from becoming addicted to ENDS and other
tobacco products. FDA believes, however, that this
change alone is not sufficient to address the epidemic
use of ENDS by youth, especially use of flavored,
Written Communications
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46
cartridge-based products (except for tobacco- or
menthol-flavored products) that are easily concealed,
produced on a large scale, and (in some cases) sold in
bulk quantities that has helped enable resale through
social or black market sources. As part of the
premarket review process for these products, FDA
intends to consider measures taken by manufacturers
to control youth access to these products.
Purchasing from other adolescents is a major
factor driving ENDS usage in youth populations.
FDA should increase penalties for
individuals who provide products to youth.
This type of behavior should be the
responsibility of parents, not the
government.
Only specialty vape stores should be
permitted to sell ENDS.
Data from CDC’s 2017 Youth Risk Behavior
Surveillance System (YRBSS) found that
86.4% of youth who used ENDS did not
purchase them at a retail store.
Youth will find ways to purchase restricted
flavored products and increased
regulations will be ineffective.
FDA agrees that social sources remain a concern for
ENDS and other tobacco products. Given the
popularity of social sources, FDA believes that quantity
limits could be effective in preventing individuals from
purchasing large quantities of ENDS products to then
distribute to minors on a secondary market.
Accordingly, FDA intends to consider whether a
manufacturer limits the quantity of ENDS products
that a customer may purchase within a given period of
time as a factor in assessing whether a manufacturer is
taking adequate measures to prevent youth access.
Limits on retail or online sales would remove two
of the top purchase options for adult ENDS
product users.
The priorities in the Final Guidance are addressed to
particular products, not retailers. FDA believes that
the Final Guidance strikes an appropriate balance
between preventing youth access to ENDS products
and maintaining availability of potentially less harmful
options for current adult smokers who have
transitioned or wish to transition completely away
from combusted tobacco products. FDA would
consider measures taken by manufacturers to control
youth access, not adult access, when determining
whether to enforce the premarket authorities with
respect to these products.
Does not provide adequate reasoning or specificity
for manufacturers to understand what marketing
actions would prompt enforcement actions.
FDA’s decision to exercise its enforcement authorities
with respect to particular products will be determined
on a case-by-case basis, informed by the enforcement
priorities described in this Final Guidance and any
other relevant factors. The Final Guidance provides a
number of examples of measures manufactures can
take to help prevent youth access to their tobacco
products. Such examples reflect information provided
by manufacturers in response to the Agency’s
September 12, 2018 letters, including measures to
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
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Contains Nonbinding Recommendations
47
address youth use that manufacturers can or have
already taken to address youth access to ENDS
products, as well as information provided in
comments to the March 2019 Draft Guidance.
Modifications to ENDS Compliance Policy – flavored ENDS offered for sale after August 8, 2021, without
the manufacturer submitting (and FDA receiving) a premarket application
Comment Response
Moving up the compliance review date would be
harmful.
Has the potential to impact adults using
ENDS products for smoking cessation
purposes.
Will harm businesses that have already
planned for the initial date.
Will exacerbate an already burdensome
premarket review process.
Will be difficult for small businesses to
submit complete applications by August 8,
2021.
The Tobacco Control Act provides that new tobacco
products may not be legally marketed without
premarket authorization. Accordingly, all deemed
new tobacco products on the market without
authorization are illegally marketed products. As
discussed in the Final Guidance, industry had notice
that FDA would revisit its compliance policy if
necessary. The Final Guidance announces that FDA
intends to prioritize for enforcement ENDS products
for which a premarket application has not been
submitted by September 9, 2020. FDA understands
the concerns expressed by these commenters but
believes that it is appropriate for ENDS products to
undergo premarket review on a shorter timeframe
given the rise in youth use, in addition to other new
and continuing public health and safety concerns, such
as the outbreak of pulmonary injuries and battery
hazards.
Leaving products on the market for this long is
problematic.
Date is still too far away and will allow
harmful products to remain on the market.
Deadline means longer time for products
on the market to continue to make
unsubstantiated claims without scientific
review.
Leaving products on the market is
problematic due to lack of evidence
justifying later premarket review.
FDA agrees with these commenters that the proposed
August 8, 2021, date would allow products that may
be harmful to remain on the market too long, would
allow products to market unsubstantiated claims
without scientific review, and that the data before the
agency does not justify later premarket review. The
Final Guidance discusses the date for premarket
application submission and the importance of earlier
submission of applications to allow for FDA to better
evaluate whether these products meet applicable
premarket standards, such as whether the products
are appropriate for the protection of the public health,
considering the risks and benefits to the population as
a whole, including users and nonusers of the tobacco
product.
Lack of clarity around date for submission of
premarket review applications
FDA should articulate the status of
submitted premarket applications and
provide manufacturers opportunity to
The Final Guidance discusses dates for submission of
applications for premarket review and provides links
to application submission information, including
where to view marketing orders and accompanying
documentation, available at FDA.gov. FDA has
Written Communications
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Contains Nonbinding Recommendations
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amend applications in light of changing
deadlines.
Still unclear what information must be
included in a PMTA and/or SE report
provided guidance and information to industry on the
premarket pathways through publishing guidances
and marketing orders, as well as posting information
via webinars and public workshops.108
108 For more information on premarket tobacco product applications please see Premarket Tobacco Product
Applications for [ENDS], Guidance for Industry (June 2019), available at https://www.fda.gov/regulatory-
information/search-fda-guidance-documents/premarket-tobacco-product-applications-electronic-nicotine-delivery-
systems-ends; Applications for Premarket Review of New Tobacco Products (updated June 2019) available at
https://www.fda.gov/regulatory-information/search-fda-guidance-documents/applications-premarket-review-new-
tobacco-products. For more information on CTP’s other published regulations and guidances, please see
https://www.fda.gov/tobacco-products/products-guidance-regulations/rules-regulations-and-guidance; for more
information on FDA CTP webinars, please see https://www.fda.gov/tobacco-products/compliance-enforcement-
training/fda-tobacco-compliance-webinars; for information on marketing orders and accompanying documentation,
please see https://www.fda.gov/tobacco-products/compliance-enforcement-training.
Modifications to ENDS Compliance Policy – targeted to minors or likely to promote use of ENDS product
by minors
Comment Response
FDA should use its authority to require ENDS
manufacturers to stop running ads with
unsubstantiated claims about smoking cessation
and modified risk claims.
This is outside of the scope of the Final ENDS
guidance, which addresses premarket review
requirements for ENDS products. FDA closely
monitors retailer, manufacturer, importer, and
distributor compliance with Federal tobacco laws and
regulations and takes corrective action when
violations occur. When enforcing FDA’s tobacco
product authorities, the Agency generally issues a
warning letter the first time a compliance check
reveals a violation of federal tobacco laws and
regulations, including when a manufacturer sells or
distributes a product as a modified risk tobacco
product without an FDA order in effect. Failure to
promptly and adequately correct all violations and
ensure compliance with all applicable laws and
regulations may lead to enforcement actions,
including civil money penalties, seizure, and/or
injunction. To the extent that manufacturers are
marketing their products for therapeutic purposes,
they are subject to FDA’s medical product authorities.
Lack of clarity – it is unclear what ENDS products
manufacturers (and other parties that engage in
ENDS marketing activities) and retailers can do to
avoid concerning marketing activities.
Would like to know what specific steps
they can take to ensure their marketing
reaches adults rather than minors.
FDA believes the level of detail and examples in the
Final Guidance provide sufficient clarity.
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
https://www.fda.gov/regulatory-
information/search-fda-
guidance-documents/premarket-
tobacco-product-applications-
electronic-nicotine-delivery-
systems-ends
https://www.fda.gov/regulatory-information/search-fda-guidance-documents/premarket-
tobacco-product-applications-electronic-nicotine-delivery-systems-endshttps://
www.fda.g
ov/
regulatory
-
informatio
n/search-
fda-
guidance-
document
s/
premarket
-tobacco-
product-
applicatio
ns-
electronic-
nicotine-
delivery-
systems-
ends
https://www.fda.gov/regulatory-information/search-fda-guidance-documents/applications-
premarket-review-new-tobacco-productshttps://
www.fda.gov/
regulatory-
information/
search-fda-
guidance-
documents/
applications-
premarket-
review-new-
tobacco-
products
https://www.fda.gov/tobacco-products/products-guidance-regulations/rules-
regulations-and-guidance https://www.fda.gov/tobacco-products/compliance-
enforcement-training/fda-tobacco-compliance-
webinars
https://www.fda.gov/tobacco-
products/compliance-
enforcement-training/fda-
tobacco-compliance-webinars
https://www.fda.gov/tobacco-products/compliance-
enforcement-training
2022/09/27 City Council Post Agenda Page 157 of 617
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Need clarity on what the agency considers
targeting or promoting to minors.
FDA should ensure social media platforms are not
used as advertising platforms for ENDS products,
including monitoring videos that promote ENDS
products and limiting the reach of social media
influencers who promote products.
To the extent this comment is about the advertising of
ENDS products generally, it is outside the scope of the
policy. To the extent this comment is about
advertising of ENDS products that are targeted to
minors or likely to promote use of ENDS by minors,
FDA believes the Final Guidance addresses this by
indicating that such products will be an enforcement
priority.
A number of ENDS products are designed to be
small and discreet, thus promoting ENDS use in
minors.
The Final Guidance discusses the Agency’s intent to
prioritize its enforcement for products that are
targeted to minors or likely to promote use of ENDS by
minors. One example of such products includes
products marketed directly to minors by promoting
ease of concealment.
FDA should support stakeholder partnerships to
develop common approach and standards in
preventing youth access.
FDA CTP’s Office of Stakeholder Relations regularly
connects with stakeholders. Stakeholders also have
access to the ombudsman as well.
Flavored Cigars
Comment Response
Enforcing the premarket requirements against
flavored cigars would limit adults’ freedom to
choose their preferred products.
The Final Guidance does not include a policy to
prioritize flavored cigars for enforcement. Instead, as
described in the Final Guidance, flavored cigars are
treated like all other deemed products that are not
ENDS. Flavored cigars may seek premarket
authorization from FDA. Manufacturers of flavored
cigars, and of other deemed new tobacco products,
will be required to submit marketing applications for
those products by September 9, 2020, consistent with
the U.S. District Court for the District of Maryland’s
order, as described in the Guidance.
Eliminating flavored cigars would result in the
creation of a black market.
The Final Guidance does not include a policy to
prioritize flavored cigars for enforcement. In addition,
we do not think development of a black market is
likely given that there are a number of
grandfathered” flavored cigars that are lawfully
marketed and would remain available to consumers
regardless of FDA’s enforcement of premarket
authorities.
FDA’s assertion of product migration of youth is an
unfounded hypothesis.
Concerns that FDA mischaracterizes
research and does not cite contrary
The Final Guidance does not include a policy to
prioritize flavored cigars for enforcement.
Written Communications
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government findings (citing to CDC reports
and PATH data)
FDA’s data on this topic limited to two
studies that only recently became
available and has not been vetted
There are limitations to the Wave 1-3
PATH data that FDA cites in support
FDA relies on 2018 NYTS data and
incorrectly speculates that youth could
migrate to flavored cigars
CDC MMWR data and PATH data
contradict suggestions that youth usage of
cigars is on the rise
Data show decreasing importance of
flavors to first time cigar users
Only allowing 30 days after guidance is finalized
would result in a de facto ban on flavored cigars.
Not enough time for manufacturers to
submit SE reports.
May not be enough time for retailers to
sell off inventory/FDA should include an
additional sell off period of time to the
compliance guidance.
Should be able to remain on the market
until FDA has reviewed and made a
determination on the premarket review
application.
The Final Guidance does not include a policy to
prioritize flavored cigars for enforcement. In addition,
we note that there are a number of “grandfathered”
flavored cigars that are lawfully marketed that would
remain available to consumers regardless of FDA’s
enforcement of premarket authorities.
Guidance should address grandfathered flavored
cigar products as well.
The Draft and Final Guidance are about enforcement
against products that lack required premarket
authorization. Grandfathered tobacco products,
which do not require premarket authorization, are
outside the scope of the policy.
Lack of clarity
Lack of a definition of flavored cigars will
lead to confusion and leave retailers
misinformed about what constitutes a
flavored cigar.
Lack of definition of characterizing flavor.
The Final Guidance no longer discusses prioritizing
enforcement for flavored cigars.
FDA should pursue the flavored cigar enforcement
policy addressed in the Draft Guidance.
At this time, FDA has decided to focus this Final
Guidance on ENDS products, given the recent surge in
youth use and additional considerations such as
battery explosions and vaping-related illnesses.
Nevertheless, FDA is continuously evaluating new
information and adjusting its enforcement priorities in
light of the best available data. FDA will take
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appropriate action regarding tobacco products that
are marketed without premarket authorization,
including cigars, in accordance with the court’s order
in American Academy of Pediatrics. FDA also has
stated its intention to issue a flavored cigar rule.
Compliance Policy for Other Deemed Products
Comment Response
FDA should modify compliance policy for other
deemed products.
Data on waterpipe tobacco use
demonstrates increase in youth use.
As discussed in the Final Guidance, consistent with the
U.S. District Court for the District of Maryland’s order,
FDA intends to enforce premarket requirements for
these products after September 9, 2020.
FDA should not modify compliance policy for other
deemed products.
As discussed in the Final Guidance, consistent with the
U.S. District Court for the District of Maryland’s order,
FDA intends to enforce premarket requirements for
these products after September 9, 2020.
FDA should focus its efforts on menthol cigarettes. The Final Guidance describes FDA’s policy on enforcing
premarket requirements for products subject to the
deeming rule. Menthol cigarettes are outside the
scope of this policy.
Written Communications
Item 8.2 - Khoury - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 160 of 617
From: Hayley Hodges <
Sent: Monday, September 12, 2022 3:41 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Cc: Jaime Rojas <
Subject: Public Comment - Flavored Tobacco Ordinance
Good afternoon City Clerk,
Attached is a letter regarding the discussion on the flavored tobacco ordinance that will be
discussion on behalf of the National Association of Tobacco Outlets as well as an excel sheet of data.
Thank you!
Hayley Hodges
National Association of Tobacco Outlets (NATO)
Warning:
External
Email
Written Communications
Item 8.2 - Hodges - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 161 of 617
National Association of Tobacco Outlets, Inc., 17595 Kenwood Trail, Minneapolis, MN 55044 952-683-9270
www.natocentral.org
September 12, 2022
Mayor Mary Casillas Salas
Members of the Chula Vista City Council
RE: Proposed Flavored Tobacco Products Ban
Dear Mayor Salas and Members of the City Council:
As the Executive Director of the National Association of Tobacco Outlets (NATO), a national retail
trade association that represents more than 60,000 retail stores throughout the country including
numerous Chula Vista retail stores, I am writing to submit our comments and concerns regarding the
proposed ordinance on your September 13, 2022, agenda that would ban the sale of all flavored tobacco
products, including the sale of menthol cigarettes, mint and wintergreen smokeless tobacco products,
flavored cigars and flavored pipe tobacco. This ban would include products that have been determined
by the U.S. Food and Drug Administration to be “appropriate for the protection of the public health.”
We would ask that the Chula Vista City Council not adopt this ordinance for the reasons explained
below.
Chula Vista Should Focus on Youth Use of Alcohol and Marijuana
According to the 2018-2019 California Health Kids Survey, the most recent available, for the
Sweetwater Union High School District, only 6% of 11th graders had ever smoked a cigarette and only
2% had ever tried smokeless tobacco, while only 1% of 11th graders reported using either cigarettes
or smokeless tobacco in the prior 30-day period. With no significant youth use of traditional tobacco
products, there is no justification for an across-the-board prohibition of every kind of flavored tobacco
product that adults who are 21 and older choose to purchase.
This same survey found that 12% of 11th graders had used alcohol in the most recent 30-day period,
5% were binge drinkers, and 12% had used marijuana. Chula Vista has a much more significant
problem with youth drinking alcohol and smoking marijuana; a reasonable person can inquire why the
Chula Vista City Council is not considering a ban on all flavored alcohol products and additional
regulations to respond to the high marijuana use rates? Given the Council’s responsibility to protect
the public health, the absence of any action on underage drinking and marijuana use is concerning.
It is not as if flavored alcohol products are uncommon; there are numerous alcohol flavors, such as
cinnamon, whipped cream, chocolate, and cake, which are more youth-oriented than the traditional
flavors of tobacco products, such as menthol, mint, or wintergreen, which would be banned under this
proposal.
Written Communications
Item 8.2 - Hodges - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 162 of 617
National Association of Tobacco Outlets, Inc., 17595 Kenwood Trail, Minneapolis, MN 55044 952-683-9270
www.natocentral.org
If the underlying reason for the bans is youth usage of electronic cigarette products, which the Survey
found 8% of 11th graders had used in the previous 30 days (still one-third lower than alcohol or
marijuana use,) the Council should focus its regulatory efforts on youth-oriented electronic cigarette
vaping products and not, at the same time, all other traditional tobacco products that legal age adults
choose to buy and use.
When considering restrictions on electronic cigarette products, it is important to understand that the
Centers for Disease Control found that e-cigarette use nationally among high schoolers dropped about
60% from 2019 (which the most recent available Sweetwater Union survey covers) to 2021. See E-
Cigarette Use Among Middle and High School Students — National Youth Tobacco Survey, United
States, 2021, US Department of Health and Human Services, Centers for Disease Control and
Prevention, Morbidity and Mortality Weekly Report, October 1, 2021, Vol. 70, No. 39. The empirical
data showing very low underage use rates of traditional products by local high schoolers and the
national trend of a 60% drop in e-cigarette use does not support depriving all 21 and over adults their
freedom to choose flavored tobacco products they prefer.
It is also important to understand the facts about the public’s use of and opinions about tobacco
products. A Gallup poll issued in August 2022 noted that combustible cigarette smoking (both tobacco
and menthol flavored) was at an historic low of 11% of the adult population, down from 16% (over a
30% drop) from 2021. Cigarette smoking, which everyone believes is on the higher end of the risk
continuum, is rapidly fading out as newer, lower risk products, including electronic cigarettes and
modern oral tobacco products, become more common. Many of these products have been found by
the FDA to be “appropriate for the protection of the public health” and several of them have flavors
that would be banned under the proposed ordinance. It is perhaps for this reason that the same Gallup
poll found that only 42% of respondents, Democrats and Republicans alike, support banning menthol
cigarettes. By contrast, a July 2022 Gallup poll found that 50% of adults think marijuana use has a
negative effect on society.
The Council must also consider the study published online August 17, 2022, in Nicotine and Tobacco
Research, funded by the National Institutes of Health, finding “that local [flavored tobacco sales
restrictions] in the California Bay Area were not associated with a change in e-cigarette use one-year
post-implementation.” M.S. Dove, et al, Flavored Tobacco Sales Restrictions and Teen E-cigarette
Use: Quasi-experimental Evidence From California, https://doi.org/10.1093/ntr/ntac200.
FDA Actions on Flavored Tobacco and Electronic Cigarette/Vaping Products
The U.S. Food and Drug Administration’s recent regulatory actions have for all intents and purposes
already enacted the kind of flavored electronic cigarette ban contained in the proposed ordinance.
However, the FDA regulatory actions go far beyond just banning flavored electronic cigarettes. Due
to all of the FDA’s actions as outlined below, I urge the City Council to allow the FDA regulatory
processes to continue in lieu of proceeding with a local flavored tobacco ban ordinance.
Ø On April 28, 2022, the FDA issued proposed regulations banning the sale of menthol cigarettes
and all flavored cigars. If enacted, these proposed regulations would apply nationwide and
remove hundreds of brands of menthol cigarettes and even more brands of flavored cigars form
the marketplace. The comment period on these regulations recently closed, and the rulemaking
Written Communications
Item 8.2 - Hodges - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 163 of 617
National Association of Tobacco Outlets, Inc., 17595 Kenwood Trail, Minneapolis, MN 55044 952-683-9270
www.natocentral.org
process continues.
Ø May 14, 2022, was the deadline for manufacturers of tobacco products and electronic
cigarette/vaping products that contain synthetic nicotine to file an application with the FDA
seeking an order from the agency to market their synthetic nicotine products. To date, the FDA
has not authorized a single electronic cigarette product with synthetic nicotine to be on the
market and has announced that 88,000 such products are now illegal to sell.
Ø The FDA continues to review and act on pre-market tobacco product applications (PMTAs)
that manufacturers had to file with the agency by September 9, 2020, to keep their other tobacco
products on the market while the FDA reviewed the applications. To date, PMTA applications
covering 8,092,129 electronic cigarette and nicotine vaping products have been submitted to
the FDA. The FDA has refused to accept 1,402,226 applications, refused to file 5,091,368
applications, or issued marketing denial orders for 1,234,848 electronic cigarette and nicotine
vapor products. These actions add up to denying a total of 7,729,309 electronic cigarette and
nicotine vapor products from being sold in the marketplace.
Ø To date, the FDA has issued marketing granted orders allowing only 23 electronic cigarette and
vapor products to remain on the market, and not a single one of the 23 products has a
characterizing flavor.
Ø In February 2020, the FDA adopted a ban on the sale of all flavored cartridge-based and pod-
based electronic cigarettes, except for tobacco and menthol flavored products. This action
removed thousands of flavored cartridge-based and pod-based electronic vaping products from
the market.
With all of these past, current, and pending actions being taken by the FDA, we urge the City Council
not to adopt a ban on the sale of flavored tobacco and electronic cigarette products.
Voters Want to Decide Whether Flavor Bans Make Sense
California Senate Bill 793, which would ban most flavored tobacco products statewide, has been
referred to the November ballot as Proposition 31 to let the voters decide whether to allow the statewide
flavor ban bill to go into effect. Voters want their say on flavor bans. We respectfully suggest that
deferring action until the voters have spoken in November is in the best interests of Chula Vista and its
retailers.
Store Closures and Layoffs May Follow the Enactment of the Ordinance
NATO’s convenience store members experienced losses of up to 45% in gasoline sales and 20% or
more in grocery, snack, beverage, and tobacco product sales during the past couple of years during the
pandemic. With convenience stores relying on tobacco product sales for approximately 36% of in-
store sales, a ban on all flavored tobacco products would eliminate an important product category that
is an integral part of a store’s business model. Also, tobacco specialty stores that rely on tobacco
product sales for up to 90% of total sales will be devastated by the loss of hundreds of flavored tobacco
products. Additionally, retailers have recently found it difficult to attract and retain employees and
combined with the effects of inflation, stores payroll costs continue to rise.
Written Communications
Item 8.2 - Hodges - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 164 of 617
National Association of Tobacco Outlets, Inc., 17595 Kenwood Trail, Minneapolis, MN 55044 952-683-9270
www.natocentral.org
If Chula Vista retailers must remove hundreds of products from their shelves, it will be very difficult
to compete with retailers in neighboring localities or with illicit sellers who do not care to whom they
sell their products. Employee layoffs and even store closures are real possibilities.
NATO and its Chula Vista retail members share everyone’s interest in keeping tobacco and electronic
smoking devices out of the hands of persons under 21 years old but banning all these products for 21
and older adults makes no sense from a health standpoint or economic point of view. According to the
FDA, there have been 26 attempts to induce Chula Vista retailers to sell tobacco products to underage
persons; only once did a retailer make the sale, a 96% compliance rate. Why would the City Council
want to harm responsible, legitimate retailers and force their 21 and older adult customers to drive to
other cities or to buy from illicit sellers?
We urge the Chula Vista City Council not to move forward with the proposed ban on flavored tobacco
products and single use electronic cigarettes. Thank you for your consideration.
Sincerely,
Thomas A. Briant
NATO Executive Director
Written Communications
Item 8.2 - Hodges - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 165 of 617
Compliance Check Inspections of Tobacco Product Retailers Through 8/31/22 - Search Results
You searched for:
City contains: chula vista
State is CA
Retailer Name Street Address City State Zip
Minor
Involved
Sale to
Minor
Product
Type Brand Flavor Inspection Date
Decision
Date Inspection Result Link Charges
VAPE AND SMOKE 4360 MAIN ST CHULA VISTA CA 91911 Yes No N/A N/A Not available 5/24/2022 No Violations Observed N/A
PINE PALACE LIQUOR 11 3RD AVE STE C CHULA VISTA CA 91910 Yes No N/A N/A Not available 5/18/2022 No Violations Observed N/A
PURE SMOKE 1037 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 1/19/2022 No Violations Observed N/A
AMIGOS SMOKE SHOP & MINI MARKET 1285 BROADWAY # 102 CHULA VISTA CA 91911 Yes No N/A N/A Not available 7/22/2021 No Violations Observed N/A
VAPE AND SMOKE 4360 MAIN ST CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/19/2020 No Violations Observed N/A
VAPE AND SMOKE 4360 MAIN ST CHULA VISTA CA 91911 Yes Yes
ENDS / E-
liquid Other Mint 7/31/2019 8/29/2019 Warning Letter Issued
1140.14(b)(1)-Sale
to a Minor;
1140.14(b)(2)(i)-
Failure to verify age
VAPE ELEMENTS 2015 BIRCH RD CHULA VISTA CA 91915 Yes No N/A N/A Not available 11/1/2018 No Violations Observed N/A
APPLE TREE SUPERMARKET 1193 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 3/5/2018 No Violations Observed N/A
VALERO FOOD MART 873 PALOMAR ST CHULA VISTA CA 91911 Yes No N/A N/A Not available 3/5/2018 No Violations Observed N/A
SUNSET LIQUOR 985 BROADWAY STE L CHULA VISTA CA 91911 Yes No N/A N/A Not available 3/5/2018 No Violations Observed N/A
FOOD 4 LESS #780 660 PALOMAR ST CHULA VISTA CA 91911 Yes No N/A N/A Not available 3/1/2018 No Violations Observed N/A
AMIGOS SMOKE SHOP & MINI MARKET 1285 BROADWAY # 102 CHULA VISTA CA 91911 Yes No N/A N/A Not available 3/1/2018 No Violations Observed N/A
SOUTH BAY LIQUOR 1355 BROADWAY STE L M CHULA VISTA CA 91911 Yes No N/A N/A Not available 3/1/2018 No Violations Observed N/A
7-ELEVEN 13569 796 BROADWAY CHULA VISTA CA 91910 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
711 STORE 2131 13590D 1097 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
7-ELEVEN STORE #202121604C 899 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
NORTGATE MARKET # 27 1058 3RD AVE CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
7-ELEVEN STORE #33715A2131 689 PALOMAR ST CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
WAL-MART STORE # 5305 1150 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
L STREET 76 898 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
PALOMAR ARCO 800 PALOMAR ST CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
BROADWAY SMOKE SHOP 1067 BROADWAY STE 101 CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
L STREET SHELL 902 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
MIRAGE LIQOUR 1096 BROADWAY STE 101 CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
U.S.A. LIQUOR MARKET 947 BROADWAY CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
VISHIONS SMOKE SHOP 1037 BROADWAY STE F CHULA VISTA CA 91911 Yes No N/A N/A Not available 2/28/2018 No Violations Observed N/A
Written Communications
Item 8.2 - Hodges - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 166 of 617
From: Marlon Mansour <
Sent: Monday, September 12, 2022 3:48 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: NMA Letter in Opposition to Proposed Flavor Tobacco Ban
Good afternoon,
Please find attached the Neighborhood Market Association's Letter in opposition to the
proposed ban on flavored tobacco, on the agenda for tomorrow's council meeting.
I also want to stress that the retailer community, a key stakeholder greatly affected by the ultimate
action of the City Council on this proposed ordinance, was not reached out for thoughts or guidance on
this proposed ordinance.
The Chula Vista business community is not aware that this ban is being proposed in 24 hours.
Delay this Vote till the proper stakeholder outreach is done! Passing this ordinance without proper
outreach to this key stakeholder group is tantamount to silencing their voices.
Best regards,
Marlon Oram Mansour
President
Neighborhood Market Association
6367 Alvarado Court, Suite 204
San Diego, CA 92120
Phone: 619-313-4400
www.neighborhoodmarket.org
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Written Communications
Item 8.2 - Mansour - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 167 of 617
6367 Alvarado Court Suite 204, San Diego, CA 92120 – 619-313-4400 – www.neighborhoodmarket.org
Executive Board
Of Directors
Firas “Russ” Soro
Executive Chairman
Mark Kassab
Vice Chairman
Remon Mansour
Treasurer
Steve Mattia
Secretary
Samir Salem
Past Chairman
Basil Zetouna
Executive Board Member
Ghassan Namou
Executive Board Member
Molly Sylvester
Executive Board Member
Rony Georges
Executive Board Member
Saeed Somo
Executive Board Member
Sam Attisha
Executive Board Member
Wisam Moshe
Executive Board Member
Executive Advisory
Members
Mike Anderson
Anheuser-Busch
Karam Toma
Southern Wine & Spirits
Robert Wolf
PepsiCo
Eric Frey
Reynolds
President
Marlon Oram Mansour
President
Emeritus
Arkan Somo
General Counsel
David C. Jarvis
September 12th, 2022
Mayor Mary Casillas Salas
Chula Vista City Council
276 Fourth Ave,
Chula Vista, CA 91910
Re: Proposed Flavored Tobacco Ban
The Honorable Mayor Mary Casillas Salas,
On behalf of the Neighborhood Market Association (NMA) Executive Board and our
members, we would like to submit our written testimony in opposition to the Flavored
Tobacco Ban currently under your consideration. The NMA is a non-profit trade
organization that represents over 700 family-owned businesses, including many
operating in Chula Vista.
In recent years, use of e-cigarettes and vaping products has risen, largely as a less
harmful alternative to traditional tobacco products.1 Youth access to these products has
become a concern for legislators. In recent years, the California state government as
well as the Federal government, through the Food and Drug Administration (FDA), have
taken powerful steps to prevent youth access and advertising of these products.2, 3, 4
Issues of youth access is also paramount to our retailers. That is why they take every
measure to assure these products never reach the hands of underage youth. Our
retailers are not just business owners; they have families and kids of their own.
The NMA strongly opposes this proposed flavor ban for several reasons: the effect on
small businesses, the unintended consequences similar flavor bans have had, and the
recent State and Federal actions that have been taken on the issue.
Effect on Small Businesses
In a year of enforcement in the County-level, retailers have lost an average of
around 50% of their sales due to the flavor ban. Some have shuttered their
stores because they could not afford their rent. Others have had to lay off
employees or raise prices of non-tobacco products (milk, bread, eggs, gas) just
to offset the large revenue losses to try to remain afloat.
Prohibiting products and subjecting retailers and employees to civil and criminal
penalties will only increase law enforcement presence on our local
communities. Meanwhile, there is no data in the staff report suggesting that
retailers are the source of youths getting tobacco and vaping products.
Many cities and localities in the greater San Diego area do not currently have
flavored tobacco bans, creating a lack of uniform laws. Convenience stores are
for convenience. They serve their communities and provide a one-stop shop for
various purchases. Prohibiting them from selling products that are being
permitted to sell a few streets away only drives away business to other districts.
Written Communications
Item 8.2 - Mansour - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 168 of 617
6367 Alvarado Court Suite 204, San Diego, CA 92120 – 619-313-4400 – www.neighborhoodmarket.org
The Unintended Consequences of Similar Flavor Bans
Throughout history, bans on legal products have created previously unforeseen, more grave
consequences. Black market and other unregulated sources, such as the internet, assume the market
vacuums created from these bans and further endanger consumers. In prior flavor tobacco bans, studies
showed great increases in traditional cigarette smoking.5, 6, 7 Finally, these bans cause negative impacts
on businesses and local government tax revenue.
We have two relevant case studies to look to for guidance: San Francisco’s flavor ban, which was made
in effect in January 2019; and the County of San Diego’s flavor ban, which started enforcement in July
2021. In San Francisco, the flavor ban resulted in an increase in youths smoking traditional tobacco
cigarettes.5, 6 San Francisco saw devastating impacts to small businesses and their local tax revenue.8, 9
Legislators cannot fail to adequately research and contemplate these unintended consequences when
drafting a ban. Banning a product and taking it away from our regulatory bodies will only do more harms
to youths, the local business communities, and the local government while making a de minimis impact
on its intended goals.
Recent State and Federal Actions
In less than 2 months, the people of the State of California will vote on the State Referendum for SB 793,
the statewide flavored tobacco ban Governor Gavin Newsom had signed into law in 2020.10 In recent
years, the FDA has taken a big focus on the tobacco industry, reviewing applications for tobacco
products with a focus on ensuring the public health of the entire population and focused on ensuring
products do not cater to new users. To date, 6.7 million Pre-Market Tobacco Applications (PMTAs) have
been submitted for the FDA’s review.2, 3, 4 Without the FDA’s approval, these products cannot come to
market anywhere in the entire country. Of the 6.7 million PMTAs, only 22 have been approved. And
these 22 are subject to yearly review and potential revocation if further data shows the products risk the
population as a whole or that the product encourages new tobacco users.2
In sum, while the concerns of tobacco and vaping products catering to youth with artistic packaging and
unique flavors is very serious, it has recently been addressed and continues to be addressed. Not only is
it being taken care of, but each application is also being strictly scrutinized by the FDA under a wide
federal scope. Passing this local law would ban tobacco products that even the FDA approves.
Conclusion
While the intentions behind this proposed law are noble, the measure is ill-conceived temporally, the
language and scope are overly broad, and the unintended consequences from such a ban not deeply
addressed. The unintended consequences of other flavor bans have only caused greater health harms to
youths, which not only negates the primary purpose of this proposed ban; it exacerbates concerns of
youth access and drives use of more harmful, traditional tobacco products.
It’s also clear the adverse impact on local small businesses, a large stakeholder, were not contemplated,
and our retailer community was not reached out to prior to the drafting of this legislation for feedback
or guidance on the consequences of a proposed ban. Our retailer community is always ready and willing
to discuss issues affecting our local and business communities with our elected representatives.
The state will have its answer on this issue through a democratic referendum process. The FDA has
already taken immense steps to alleviate the primary concern underlying this proposed ban. Do not kill
your own district’s businesses, cause thousands of employees to lose their jobs, all to the advantage of
Written Communications
Item 8.2 - Mansour - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 169 of 617
6367 Alvarado Court Suite 204, San Diego, CA 92120 – 619-313-4400 – www.neighborhoodmarket.org
other localities, lacking in flavor bans, down the street when you can wait a few months for a potential
uniform state-wide ban.
These stakeholders have already been cut out of the process and had their voices silenced. Do not
continue to disregard these stakeholders.
Respectfully,
Marlon Oram Mansour
President
Written Communications
Item 8.2 - Mansour - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 170 of 617
6367 Alvarado Court Suite 204, San Diego, CA 92120 – 619-313-4400 – www.neighborhoodmarket.org
References
1 https://www.cbsnews.com/video/public-health-expert-worries-e-cigarette-panic-is-ruining-single-
biggest-public-health-opportunity-in-120-years/
2 https://www.fda.gov/tobacco-products/market-and-distribute-tobacco-product/premarket-tobacco-
product-applications
3 https://www.bloomberg.com/news/articles/2021-10-27/fda-official-says-tobacco-product-reviews-are-
in-final-stages
4 https://www.fda.gov/tobacco-products/ctp-newsroom/perspective-fdas-progress-tobacco-product-
application-review-and-related-enforcement
5 “A Difference-in-Differences Analysis of Youth Smoking and a Ban on Sales of Flavored Tobacco
Products in San Francisco, California” Abigail S. Friedman, Yale School of Public Health
6 “The impact of a comprehensive tobacco product flavor ban in San Francisco among young adults”
Yong Yang, Eric N. Lindblom, Ramzi G. Salloum, and Kenneth D. Ward
7 https://www.fda.gov/tobacco-products/youth-and-tobacco/results-annual-national-youth-tobacco-
survey?linkId=133964541&utm_campaign=ctp-nyts&utm_medium=social&utm_source=CTPTwitter
8 Economic Impact of the Ban on Flavored Tobacco Products in San Francisco (California Fuels &
Convenience Alliance)
9 Economic Mitigation Measures Responsive to City Bans on the Sales of Certain Tobacco Products (San
Francisco Small Business Commission, 2019)
10 SB 793: https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201920200SB793
Written Communications
Item 8.2 - Mansour - Received 9/12/2022
2022/09/27 City Council Post Agenda Page 171 of 617
From: Adrian Kwiatkowski <
Sent: Monday, September 12, 2022 4:06 PM
To: Mary Salas <MSalas@chulavistaca.gov>; Andrea Cardenas <acardenas@chulavistaca.gov>; Steve C.
Padilla <spadilla@chulavistaca.gov>; John McCann <jmccann@chulavistaca.gov>; Jill Galvez
jmgalvez@chulavistaca.gov>
Cc: CityClerk <CityClerk@chulavistaca.gov>; Stacey Kurz <SKurz@chulavistaca.gov>; Genevieve
Hernandez <ghernandez@chulavistaca.gov>
Subject: San Diegans VS Big Tobacco | letter in support of flavored tobacco ordinance
Dear Mayor and City Council,
On behalf of San Diegans VS Big Tobacco, I am submitting the attached letter in support of
the flavored tobacco ordinance (with no amendments) in advance of the Chula Vista City Council
meeting tomorrow. Please feel free to contact me directly if you have any questions on my mobile
phone at (
Sincerely,
Adrian Kwiatkowski
Coalition Manager
San Diegans VS Big Tobacco
Adrian Kwiatkowski
Vice President | Partner
Warning:
External
Email
Written Communications - Item 8.2
Kwiatkowski - Received 9/12/22
mailto:adrian@bartellkwiatk
owski.com
mailto:MSalas@chula
vistaca.gov
mailto:acardenas@chula
vistaca.govmailto:spadilla@chula
vistaca.gov
mailto:jmccann@chula
vistaca.govmailto:jmgalvez@chula
vistaca.govmailto:CityClerk@chula
vistaca.gov
mailto:SKurz@chula
vistaca.govmailto:ghernandez@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 172 of 617
SAN DIEGANS VS BIG TOBACCO
All Flavors | All Products | All Locations
SanDiegansVSBigTobacco.org SAN DIEGANS VS BIG TOBACCO C/O Bartell & Kwiatkowski
1650 Hotel Circle North, Suite 222| San Diego, CA 92108
September 9, 2022
Mayor and City Council
City of Chula Vista
276 Fourth Avenue
Chula Vista, CA
RE: September 13th City Council Agenda, ITEM 8.2: Prohibiting Flavored Tobacco Sales
Dear Mayor and City Council:
On behalf of the San Diegans VS Big Tobacco coalition, we want to express our appreciation
for your leadership and supporting ending the sale of flavored tobacco products in Chula Vista
and to strongly express our support for ITEM 8.2 on the September 13th City Council agenda
with no amendments.
As you know, ITEM 8.2 will end the sale of most flavored tobacco products in Chula Vista
including: e-cigarettes, menthol cigarettes, synthetic nicotine and tobacco-derived e-liquids.
Across California, more than one-hundred cities and counties have taken similar action to
protect their residents from the tobacco industry. The largest cities in California have taken
action including: San Jose, San Francisco, Sacramento, Oakland, Long Beach, Santa Ana, Los
Angeles and San Diego. Chula Vista will join them and Imperial Beach and the County of San
Diego by approving this ordinance and protecting your community.
In a recent poll, 68% of local voters support ending the sale of flavored tobacco products.
The San Diegans VS Big Tobacco coalition strongly encourages you to join them in
supporting ITEM 8.2 on the September 13th City Council agenda with no amendments.
We look forward to your leadership on taking a strong stand against Big Tobacco.
Sincerely,
Adrian Kwiatkowski
Coalition Manager
Written Communications - Item 8.2
Kwiatkowski - Received 9/12/22
2022/09/27 City Council Post Agenda Page 173 of 617
From: The Xavier Trust <
Sent: Monday, September 12, 2022 10:55 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: No on tobacco flavor ban
Warning: External Email
I am writing to let you know that there has been no public outreach, no stakeholder engagement
and to respect the democratic process and let the voters speak this November!
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Xavier
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 174 of 617
From: Christine Dulatre <
Sent: Monday, September 12, 2022 9:57 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: No to Flavor Ban
To whom it may concern:
Please know that there has been no public outreach, no stakeholder engagement and to
respect the democratic process and let the voters speak this November! No flavor ban!
This has truly helped people from all walks of life- get rid of traditional analog cigarettes that has
thousands of chemicals known to cause various ailments vs a better alternative! Please hear out the
community!
Thank you,
Our company
Warning:
External
Email
Written Communications - Received 9/13/22
Item #8.2 - Dulatre
mailto:pixy360photobooth@
gmail.com
mailto:CityClerk@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 175 of 617
From: Leanora Toma <
Sent: Monday, September 12, 2022 9:27 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavor tobacco ban
Warning: External Email
I am writing to let you know that there has been no public outreach, no stakeholder engagement
and to respect the democratic process and let the voters speak this November!
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Toma
mailto:leanoratoma@y
ahoo.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 176 of 617
From: Karlos Toma <
Sent: Monday, September 12, 2022 9:23 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: ATTENTION
Warning: External Email
I am writing to let you know that there has been no public outreach, no stakeholder engagement
and to respect the democratic process and let the voters speak this November!
Written Communications - Received 9/13/22
Item #8.2 - Toma
mailto:ktoramo@ya
hoo.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 177 of 617
From: amar nadem <
Sent: Monday, September 12, 2022 8:19 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavoured tobacco ban.
Warning: External Email
Hi. Good evening my Name is Amar Nadem. I am the owner of king liquor in the City Of Chula Vista.
We just heard about the tobacco flavor ban meeting that’s happening tomorrow at the City Hall.
First thing there has been no public outreach, Second we all know this is not going to fix the issue.
If you guys are gonna be able to ban all the flavor tobacco from the small businesses how are you
guys able to control the black market/Internet Let the State vote for it in November.
Thanks.
Sent from my iPhone
Written Commuications - Received 9/13/22
Item #8.2 - Nadem
mailto:amarnadem@hot
mail.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 178 of 617
From: Holly Tenaglia <
Sent: Monday, September 12, 2022 8:14 PM
To: Mary Salas <MSalas@chulavistaca.gov>
Cc: Lynda Barbour <CityClerk <CityClerk@chulavistaca.gov>
Subject: Chula Vista Resident Request for Support: Vote YES to Flavored Tobacco Ordinance
Dear Mayor Mary Casillas Salas,
My name is Holly Tenaglia, and I am a resident of Chula Vista, District 3, in Windingwalk right
by Camarena Elementary School. In addition to being a Chula Vista resident, I am an oncology
advanced practice nurse at VA San Diego, an American Cancer Society Cancer Action Network
advocate, and an active member of the San Diego Oncology Nursing Society.
Given my background in healthcare, and specifically oncology, I want to urge you to vote YES
on the flavored tobacco ordinance that will be heard on Tuesday, September 13th. The use of any
flavored tobacco product among youth is concerning because it exposes them to a lifetime of
nicotine addiction, disease, and premature death, which I saw firsthand as a Navy Veteran and
am deeply concerned about as a mother of two young children.
Thank you for your attention, and please, vote YES to end the sale of all flavored tobacco
products in Chula Vista.
Very Respectfully,
Holly Tenaglia
Chula Vista, CA 91915
Warning:
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Email
Written Communications - Received 9/13/22
Item #8.2 - Tenaglia
mailto:holly.santos.917
@gmail.com
mailto:MSalas@chula
vistaca.govmailto:lynda.barbour@
cancer.org
mailto:CityClerk@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 179 of 617
From: Hanny Thomas <
Sent: Monday, September 12, 2022 8:13 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavor ban
Warning: External Email
You can not do that. It is unconstitutional, there has been no public outreach, no stakeholder
engagement and to respect the democratic process and let the voters speak this November whether
to keep the Vape and the flavors or ban it!
Thanks,
Johnny
Written Communications - Received 9/13/22
Item #8.2 - Thomas
mailto:johnnyt_16@icl
oud.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 180 of 617
From: ramez louis <
Sent: Monday, September 12, 2022 8:10 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavors tobacco ban
Hello there
We just received note from friend of mine There is meting tomorrow at city of Chula Vista ,
this is not right!
it's about respecting small businesses, making sure the public is notified and engaged and respecting
voter rights!
Sent from Yahoo Mail for iPhone
Warning:
External
Email
Written Communications - Received 9/13/22
Item #8.2 - Louis
mailto:e_smokeshop@
yahoo.com
mailto:CityClerk@chula
vistaca.gov
https://
overview.mail.yahoo.com/?.
src=iOS
2022/09/27 City Council Post Agenda Page 181 of 617
From: Namer <
Sent: Monday, September 12, 2022 8:04 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Tobacco flavor ban
Warning: External Email
As a tax payer and a voter this issue must be left to the voters to decide. alcohol and weed is legal
because it was the people who voted on it not bunch of old ppl who have nothing to do with it just
like the Supreme Court voting on abortion . Please allow the people to decide . Thank you and may
god bless you all
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Namer
mailto:bayho
@cox.net
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 182 of 617
From: Angelo <
Sent: Monday, September 12, 2022 7:59 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavor Ban
Warning: External Email
Hello! My name is Angelo and I am a small business owner in Chula Vista! I am very upset that as a
owner in your city I was not informed about this meeting at all. This is unfair as it seems like it’s
being done in the dark and not giving the local business owner a fair chance to come out and speak.
I hope you guy can respect the process of the state of California and let them decide as a whole
state. This won’t only effect small businesses but the city tax dollars. Thank you for your time.
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Angelo
mailto:angelonissou@y
ahoo.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 183 of 617
From: Mike Sabri <
Sent: Monday, September 12, 2022 7:57 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject:
Warning: External Email
it's about respecting small businesses, making sure the public is notified and engaged and
respecting voter rights! Thank you
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Sabri
mailto:mikesabri1990@ic
loud.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 184 of 617
From: Avrin Yakou <
Sent: Monday, September 12, 2022 7:56 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavored Tobacco Ban
Hi,
There is absolutely no way in good conscience the City of Chula Vista can without notice to
anyone hold this meeting tomorrow. This is not a third world country where laws and regulations are
passed in the dark. There has been 0 public outreach or respect for the democratic process.
Why hold this meeting regardless when California as a whole will be voting on it in November? This
whole thing feels extremely slimy and wrong.
Respect the people of this City and the businesses within it and cancel this meeting immediately!!
Warning:
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Written Communications - Received 9/13/22
Item #8.2 - Yakou
mailto:avrinyakou91@
gmail.com
mailto:CityClerk@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 185 of 617
From: Giselle Brambila <
Sent: Monday, September 12, 2022 7:54 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: FLAVOR BAN
Warning: External Email
It is unlawful as a California resident, to have a law or a flavor ban passed without any city
involvement or public opinion. NO FLAVOR BAN!
Giselle Brambila
Written Communications - Received 9/13/22
Item #8.2 - Brambila
mailto:gisellebrambila89@
gmail.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 186 of 617
From: Desiree Dhawn Adamos <
Sent: Monday, September 12, 2022 5:17 PM
To: Jill Galvez <jmgalvez@chulavistaca.gov>
Cc: Chelsea Walczak Vircks <CityClerk
CityClerk@chulavistaca.gov>
Subject: Chula Vista City Council Meeting
Good afternoon Councilmember Galvez,
My name is Desiree Adamos, a recent graduate of the Sweetwater Union High School District
and a concerned health advocate in regards to the use of tobacco among youth.
Attached is a letter expressing my support for the upcoming ordinance restricting the sale of flavored
tobacco in Chula Vista. This ordinance is a critical step to protecting my peers and generations to come
from a lifetime of nicotine addiction and tobacco-related disease and death.
I urge you to support this ordinance on September 13 when it is brought forward.
Thank you,
Desiree Adamos
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Written Communications - Received 9/13/22
Item #8.2 - Adamos
mailto:desireedhawn.adamos
@gmail.com
mailto:jmgalvez@chula
vistaca.govmailto:Chelsea.Walczak.Virck
s@heart.orgmailto:CityClerk@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 187 of 617
Dear Mayor Salas and Councilmembers,
My name is Desiree Adamos, a former high school student from the Sweetwater Union
High School District. I am reaching out to you to emphasize the importance of passing
legislation that would restrict the sale of flavored tobacco in our county. The experiences of my
peers and the overall negative impacts of tobacco make this decision a necessary step in ensuring
healthy and productive futures for our generation.
A handful of the students I went to school with suffered greatly from tobacco use. With
impressionable minds, students are more likely to become addicted to the nicotine in tobacco in
comparison to their older counterparts. As a result, I’ve witnessed many students use tobacco as
an unhealthy coping mechanism and a way to “fit in” with other peers. In fact, an acquaintance
of mine was sent to the emergency room a few months ago due to the damage that tobacco was
inflicting on her lungs.
The advertisement of flavored products only makes the issue worse. According to the
American Heart Association, more than 8 out of 10 youth who have ever used tobacco began
with flavored tobacco products. If Chula Vista county continues to permit the sale of flavored
tobacco, the city has proven where their priorities are – with economic incentive, instead of the
future of our youth. Tangible legislation must be implemented to properly support and protect
our youth from decisions that could ruin their lives.
Thank you for your time and consideration.
Desiree Adamos
2022/09/27 City Council Post Agenda Page 188 of 617
From: Alfa Santos <
Sent: Monday, September 12, 2022 6:03 PM
To: Mary Salas <MSalas@chulavistaca.gov>
Subject: End the sale of flavored tobacco
Dear The Honorable Salas,
As your constituent, I'm writing to ask you to help end the sale of all flavored tobacco products in Chula
Vista. This includes flavored e-cigarettes, menthol cigarettes and hookah. These products are fueling a
youth nicotine addiction crisis. Menthol cigarettes in particular have long been used by the tobacco
industry to target and addict people in communities of color.
The facts are clear:
81% of youth who have used tobacco started with a flavored product.
E-cigarettes and other tobacco products are available in such kid-friendly flavors as Gummi Bear,
Mango Mania, Cotton Candy and Cool Mint.
More than 2 million kids nationwide use e-cigarettes, and the vast majority say flavors are the reason
why.
Due to heavy tobacco industry targeting, 85% of Black smokers now use menthol cigarettes –
compared to 29% of White smokers. This has had devastating health impacts on Black communities.
41% of high school smokers use menthol cigarettes, which are easier for kids to start using and harder
for smokers to quit.
Cigars – which come in hundreds of sweet flavors – are now the second most popular tobacco product
among high schoolers.
Please join the fight to protect kids from all flavored tobacco products.
Other California communities are already tackling this problem. Los Angeles County, Oakland, and San
Francisco have eliminated the sale of all flavored tobacco products, just to name a few. Chula Vista
should join them – and the growing number of communities across the nation that have taken a stand
against flavored tobacco products.
Given the COVID-19 pandemic and its devastating impact on the lungs, stopping youth use of tobacco
products is more important than ever. Our kids can't wait.
Please do everything you can to end the sale of flavored tobacco products in our city.
Sincerely,
Alfa Santos
Warning:
External
Email
Written Communications - Received 9/13/22
Item #8.2 - Santos
mailto:calichicafolife@y
ahoo.com
mailto:MSalas@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 189 of 617
From: Xtabay Rico <
Sent: Monday, September 12, 2022 5:57 PM
To: Mary Salas <MSalas@chulavistaca.gov>
Subject: End the sale of flavored tobacco
Dear The Honorable Salas,
As your constituent, I'm writing to ask you to help end the sale of all flavored tobacco products in Chula
Vista. This includes flavored e-cigarettes, menthol cigarettes and hookah. These products are fueling a
youth nicotine addiction crisis. Menthol cigarettes in particular have long been used by the tobacco
industry to target and addict people in communities of color.
The facts are clear:
81% of youth who have used tobacco started with a flavored product.
E-cigarettes and other tobacco products are available in such kid-friendly flavors as Gummi Bear,
Mango Mania, Cotton Candy and Cool Mint.
More than 2 million kids nationwide use e-cigarettes, and the vast majority say flavors are the reason
why.
Due to heavy tobacco industry targeting, 85% of Black smokers now use menthol cigarettes –
compared to 29% of White smokers. This has had devastating health impacts on Black communities.
41% of high school smokers use menthol cigarettes, which are easier for kids to start using and harder
for smokers to quit.
Cigars – which come in hundreds of sweet flavors – are now the second most popular tobacco product
among high schoolers.
Please join the fight to protect kids from all flavored tobacco products.
Other California communities are already tackling this problem. Los Angeles County, Oakland, and San
Francisco have eliminated the sale of all flavored tobacco products, just to name a few. Chula Vista
should join them – and the growing number of communities across the nation that have taken a stand
against flavored tobacco products.
Given the COVID-19 pandemic and its devastating impact on the lungs, stopping youth use of tobacco
products is more important than ever. Our kids can't wait.
Please do everything you can to end the sale of flavored tobacco products in our city.
Sincerely,
Xtabay Rico
Warning:
External
Email
Written Communications - Received 9/13/22
Item #8.2 - Rico
mailto:ricoxxtabay
@aol.com
mailto:MSalas@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 190 of 617
From: Sunset <
Sent: Tuesday, September 13, 2022 9:51 AM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavored tobacco ban
Warning: External Email
Good morning our Leaders at Chula Vista City Council.
Not sure if I’m sending this email to our leader or anther cites tail or follower .
Regarding today’s hearing about flavored tobacco ban.
It’s misguided policy that will do more harm than good" and "hurt small businesses, eliminate
necessary tax revenue, and perpetuate dangerous .
We are 2 miles from the border . we are all dealing with human trafficking ,drug trafficking Do you
want to add more power and business to them?
Best Regards.
Written Communications - Received 9/13/22
Item #8.2 - Sunset
mailto:sunsetliquor@y
ahoo.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 191 of 617
From: Heveen Toma <
Sent: Monday, September 12, 2022 9:25 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: [SUSPECTED SPAM] Hello
Warning: External Email
I am writing to let you know that there has been no public outreach, no stakeholder engagement
and to respect the democratic process and let the voters speak this November!
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Toma
mailto:heveentoma619@y
ahoo.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 192 of 617
From: Eva Quiambao <
Sent: Tuesday, September 13, 2022 10:38 AM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Tobacco
Warning: External Email
To whom it may concern,
Please be fair in handling tobacco issue. Respect small businesses and wait until November election.
Thank You
Concerned Citizen
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Quiambao
mailto:quiambaoeva@y
ahoo.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 193 of 617
From:
Sent: Tuesday, September 13, 2022 11:17 AM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavor ban
Warning: External Email
Flavor Bans without public opinions are unfair and overreaching. Small businesses will close!
Written Communications - Received 9/13/22
Item #8.2 - Minds - Orcas - Or
mailto:minds-
orcas-0r@icloud.com
mailto:minds-
orcas-0r@icloud.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 194 of 617
From: naell soro <
Sent: Tuesday, September 13, 2022 12:35 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Vape ban
Warning: External Email
Hello to whom it may concern
My name is is Naell Soro, emailing about the Vape ban, I OPPOSE this ban this will hurt our
businesses significantly and the underage sales will sore, because over 90% of the underage sales
are happening online.
So I strongly oppose this ban
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Soro
mailto:naellsoro@g
mail.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 195 of 617
From: Jeff Mansour <
Sent: Tuesday, September 13, 2022 12:37 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Agenda item 8.2
Warning: External Email
Hello my name is Jeff Mansour. Please don’t pass the flavor ban. You didn’t give your constituents
enough time to voice their opinion. The people will vote on it in two months for the entire state of
California. I don’t understand why you would pass this now when we are going to vote on it soon.
You must protect and respect the democratic process. We the people need to choose. This issue has
already been addressed and it’s was put in the hands of the people. This is the United States of
American. You guys are making a mistake by passing it now. This is a slap to the face of all voters.
What is the point of a referendum if you pass it now. By passing it, you are basically saying you
don’t care about what voters and the citizens think. You guys were elected by the voters so please
do your job right and do the right thing. Don’t let lobbyists push you around and please don’t make
this about politics. Do it as common sense and wait for the November vote and see what happens.
At least than we know that you trust the American democratic process. Thank you
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Mansour
mailto:jeff@mys
dcc.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 196 of 617
From: Sam Zora <
Sent: Tuesday, September 13, 2022 12:49 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: today Agenda Item 8.2. ban Flavor Tobacco
I'm a business owner in chula vista, I have been in business for 30 years.
if this goose through will effects our business and will create a black market element in
our city.
This will hurt our business and will drive our adult smokers to the neighboring cities.
You should leave this issue to state level since it will be on the ballot end of the year
Salam Zora
Warning:
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Written Communications - Received 9/13/22
Item #8.2 - Zoro
mailto:s.zora@y
ahoo.com
mailto:CityClerk@chula
vistaca.gov
2022/09/27 City Council Post Agenda Page 197 of 617
From: Lynda Barbour <
Sent: Tuesday, September 13, 2022 1:10 PM
To: Mary Salas <MSalas@chulavistaca.gov>; Steve C. Padilla <spadilla@chulavistaca.gov>; Andrea
Cardenas <acardenas@chulavistaca.gov>; John McCann <jmccann@chulavistaca.gov>; Jill Galvez
jmgalvez@chulavistaca.gov>
Cc: CityClerk <CityClerk@chulavistaca.gov>
Subject: Letter in Support of item 8, ending the sale of flavored tobacco products in Chula Vista
Dear Madam Mayor and Honorable Council members,
Please find ACS CAN’s letter in support of the ordinance on tonight’s agenda to end the sale
of flavored tobacco products.
Thank you for your consideration of this important policy.
Lynda Barbour
Lynda Barbour, MPH
Senior Government Relations Director, So.California & Grant Program
619.682.7416 | m: 619.742.4861 | f: 619.296.0928
American Cancer Society Cancer Action Network, Inc.
fightcancer.org | 1.800.227.2345
This message (including any attachments) is intended exclusively for the individual to whom it is addressed and may contain proprietary,
protected, or confidential information. If you are not the named addressee, you are not authorized to read, print, copy, or disseminate this
message or any part of it. If you have received this message in error, please notify the sender immediately.
Warning:
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Written Communications - Received 9/13/22
Item #8.2 - Barbour
mailto:lynda.barbour@
cancer.org
mailto:MSalas@chula
vistaca.gov
mailto:spadilla@chula
vistaca.govmailto:acardenas@chula
vistaca.gov
mailto:jmccann@chula
vistaca.govmailto:jmgalvez@chula
vistaca.govmailto:CityClerk@chula
vistaca.gov
tel:619.682.
7416
tel:619.742.
4861
tel:619.296.
0928
http://
fightcancer.or
g/
tel:1.800.227.
2345
http://
fightcancer.org/
2022/09/27 City Council Post Agenda Page 198 of 617
American Cancer Society Cancer Action Network
5333 Mission Center Rd, Ste. 105; San Diego CA 92108
619.682.7416 (F) 619.296.0928 lynda.barbour@cancer.org
September 13, 2022
The Honorable Mary Salas
Mayor, City of Chula Vista
276 Fourth Ave
Chula Vista CA 91910
Re: Agenda item: 8.2 Prohibiting the sale of flavored tobacco products
Dear Mayor Salas and members of the Chula Vista City Council,
Our mission at the American Cancer Society Cancer Action Network is to end suffering and death
from cancer, and we are committed to advancing that mission in Chula Vista. We are deeply concerned
about the availability of flavored tobacco products, which is contributing to the youth access and initiation
into tobacco use in communities across the state and country.
We write to ask that you to adopt an ordinance that ends the sale of flavored tobacco products,
including flavored e-cigarettes and menthol cigarettes without exemptions. Tobacco companies have a
long history of marketing to youth with imagery and by marketing appealing flavors. Tobacco companies
have aggressively marketed menthol products in low income and Latino communities who already bear a
greater burden of health disparities; this marketing increases tobacco use and widens health disparities in
these communities. Comprehensive tobacco policies reduce the community cancer risk and help to
ensure that everyone has an equal opportunity to prevent, treat, and survive cancer.
There are many reasons to adopt a policy like the one being considered. Consider the following:
Four out of five youth who have ever used a tobacco product started with a flavored tobacco
product, and when asked why, say it is because they come in flavors they like.
More than half of the youth who smoke use menthol cigarettes and flavored cigars have
continued to gain popularity, especially among high school boys; they are available in an array of
flavors and often packaged to be priced at 3 or 4 for 99-cents, making them even more appealing
to youth who want to experiment.
A recent study concluded that youth who use e-cigarettes are more than four times as likely to try
cigarettes than those youth who never tried e-cigarettes.
Ending the sale of all flavored tobacco products, including menthol cigarettes, removes much of the
allure of these products and is a key component of a comprehensive strategy to reduce tobacco initiation
and subsequent addiction, as well as to promote health equity for all. Additionally, this will help put an
end to the predatory marketing of tobacco products that disproportionately impact poorer communities,
marginalized groups, youth, and communities of color in Chula Vista.
We urge the council to demonstrate your commitment to the health and well-being of your residents
by joining the almost 90 California jurisdictions that have adopted strong policies to end the sale of all
flavored tobacco products.
Sincerely,
Lynda Barbour, MPH
Southern California Government Relations Director
2022/09/27 City Council Post Agenda Page 199 of 617
From: Saiman_ Dekho <
Sent: Tuesday, September 13, 2022 1:40 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: For Agend 8.2
Warning: External Email
Hello my name is Saiman Dekho and My Family owns a business in beautiful Chula Vista.
I am emailing you regarding agenda 8.2 today because I do not believe this agenda item should pass
at this point. Although I understand the purpose and the goal of the agenda, I do believe it does not
fix the problem at this point and the timing is absolutely wrong. I do not believe a flavor ban for a
single city will help and curbing youth access. I looked at your report and it shows that a large
percent of youth based on your study shows that they access these products from family and
friends. This will only get worse. The best way to curb youth access by state wide ban which we are
voting on in November. One way or another What we need is a large solution, not one by an
individual city.
Thank you.
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Dekho
mailto:saiman_dekho@y
ahoo.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 200 of 617
From: randi saco <
Sent: Tuesday, September 13, 2022 1:47 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Agenda 8.2
Warning: External Email
Please don’t pass the flavor ban in my city. We are going to vote on it in November. It only makes
sense to wait. Let us make the decision and not politicians. Make the right decision by waiting to see
what the people vote for. It will be fair for all voters especially the ones living in Chula Vista. Thank
you
Sent from my iPhone
Written Communications - Received 9/13/22
Item #8.2 - Saco
mailto:randisaco@g
mail.com
mailto:CityClerk@chulavi
staca.gov
2022/09/27 City Council Post Agenda Page 201 of 617
From: victor perez <
Sent: Tuesday, September 13, 2022 5:16 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Flavored tobacco
What. You want to take away my constitutional rights to be able to smoke or have my own
business. What's next. Taking my voting rights away. WTH. OVER
Warning:
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Written Communications - Received 9/13/22
Item #8.2 - Perez
2022/09/27 City Council Post Agenda Page 202 of 617
2022/09/27 City Council Post Agenda Page 203 of 617
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2022/09/27 City Council Post Agenda Page 210 of 617
Item 8.2
Amendment to CVMC 5.56 to
Prohibit Flavored Tobacco
Presented by:
Stacey Kurz, Housing Manager
Genevieve Hernandez, Senior Planner2022/09/27 City Council Post Agenda Page 211 of 617
Chronic Disease
•Lung Cancer, COPD, heart
disease and stroke.
•Over 480,000 deaths each
year in the U.S.
•Healthcare spending
exceeds $170 billion
annually.
Long-Term Tobacco Use
2022/09/27 City Council Post Agenda Page 212 of 617
2021 National Youth
Tobacco Survey
2022/09/27 City Council Post Agenda Page 213 of 617
“Flavored Tobacco Product”means a Tobacco Product that
contains or emits a taste or smell,other than the taste or
smell of tobacco,including but not limited to,any taste or
smell relating to fruit,mint,menthol,wintergreen,
chocolate,cocoa,vanilla,honey,candy,dessert,alcoholic
beverage,herb,or spice.Flavored Tobacco Products do not
include products approved by the Food and Drug
Administration (FDA)for sale either as a tobacco cessation
product or for other therapeutic purposes,where the
product is marketed and sold solely for such an FDA-
approved purpose.
Flavored Tobacco Defined
2022/09/27 City Council Post Agenda Page 214 of 617
Brain Development
Smoking tobacco can
cause:
•nicotine addiction;
•mood disorders; and
•permanent lowering of
impulse control.
Nicotine changes the
way synapses are
formed, which can harm
the parts of the brain
that control attention
and learning.
2022/09/27 City Council Post Agenda Page 215 of 617
Flavored Nicotine E-Liquid
2022/09/27 City Council Post Agenda Page 216 of 617
Chula Vista Smoking Policy
CVMC 8.22 “Regulation of Smoking in Public
Places and Places of Employment”
•Defined e-cigarettes
•Made all city facilities smoke/vape free
•Added affordable housing projects
•Posted signage at all city facilities &
updated 30 city parks
•Conducted under cover operations at
problem public venues
CVMC 5.56 “Tobacco Retailer”
•Created licensing program
2022/09/27 City Council Post Agenda Page 217 of 617
City of San Diego
•May 2022: Adopted ban on Flavored Tobacco &
Menthol (effective 1/1/23)
State
•Dec. 11, 2020: Attorney General Xavier Becerra
agreed to suspend flavor ban until November 2022
election
•Jan. 22, 2021: Validation of the number of signatures
needed to suspend the enactment of a flavor ban
until Nov. 2022 election
•November 2022: anticipated on Ballot
Local and State Action
2022/09/27 City Council Post Agenda Page 218 of 617
•Feb. 25, 2020: CV City Council
request addition information
•Oct. 8, 2020: HCVAC direct staff to
conduct additional research
Areas of Research
•Types of stores & proximity to
sensitive receptors
•Youth vaping trends in CV
Chula Vista as of February 2020
2022/09/27 City Council Post Agenda Page 219 of 617
1.Retailers and Sensitive Receptors
2.Local Youth Access
•Types of Devices Used
•Vaping Product Access
•Youth Opinions on use of Flavored
Tobacco
3.Prohibiting Nicotine Content
Additional Research Conducted
2022/09/27 City Council Post Agenda Page 220 of 617
Retailers and Sensitive Receptors
32% [thirty-nine
(39) out of 122] of
the stores
identifying as
selling tobacco
were gas stations
or convenience
stores.
2022/09/27 City Council Post Agenda Page 221 of 617
Retailers and Sensitive Receptors
30% [thirty-seven (37)
retailers out of 122]
were located within 500
feet of a school or park
where youth are likely
to be located.
2022/09/27 City Council Post Agenda Page 222 of 617
Youth Survey
1.Types of Devices Used
2.Vaping Product Access
3.Youth Opinions on using
Flavored Tobacco
2022/09/27 City Council Post Agenda Page 223 of 617
Survey –Response by School
2022/09/27 City Council Post Agenda Page 224 of 617
Survey -Response by Grade Level
509
451
988
466
0
200
400
600
800
1000
1200
9 10 11 12
Number of Responses by Grade Level
2022/09/27 City Council Post Agenda Page 225 of 617
Survey –Reported Types of
Devices Used
126
471
23 27 42 86 92
495
0
100
200
300
400
500
600
Smoking Devices Used
2022/09/27 City Council Post Agenda Page 226 of 617
Survey –Vaping Product Access
142
20%
158
22%286
40%
128
18%
Where do you or your friends get vaping products?
Convenience stores/gas
stations (e.g. 7-11, Mobile,
Arco, etc.)
Vape Shops
Family/friends
On-line
2022/09/27 City Council Post Agenda Page 227 of 617
Youth Opinions –Flavored Tobacco
1366
65%
79
4%
39
2%
615
29%
How likely are you to use a non-flavored product?
Not likely Possibly Very likely Not sure2022/09/27 City Council Post Agenda Page 228 of 617
City Staff conducted research on “high” level nicotine products and
concluded:
•Not enough data to determine what level of nicotine consumption
is “less” addictive;
•Absorption can vary based on device and content; and
•Enforcement would be difficult due to packaging and shops mixing
their own liquid.
Prohibiting Nicotine Content
2022/09/27 City Council Post Agenda Page 229 of 617
•The proposed ordinance makes it unlawful for any tobacco or electronic cigarette
retailer to sell or distribute specified flavored tobacco products, including
menthol.
•Unflavored or tobacco flavored e-cigarettes as well as FDA approved cessation
devices will also be exempt.
•The ordinance does not apply to the sale of shisha, premium cigars, or loose-leaf
tobacco.
5.56.010 Definitions.
J. “Loose-Leaf Tobacco” consists of cut or shredded pipe tobacco, usually
sold in pouches, excluding any tobacco product which, because of its
appearance, type, packaging, or labeling, is suitable for use and likely to be
offered to, or purchased by, consumers as tobacco for making cigarettes,
including roll-your-own cigarettes.
Amendment to CVMC 5.56
Prohibit Flavored Tobacco
2022/09/27 City Council Post Agenda Page 230 of 617
Recommendation
Approve an ordinance (first reading) amending Chula
Vista Municipal Code chapter 5.56, Tobacco Retailer, to
prohibit the sale of flavored tobacco products within the
City of Chula Vista.
Effective January 1, 2023
2022/09/27 City Council Post Agenda Page 231 of 617
Ending the Sale of Flavored Tobacco
Products is a Win for Chula Vista!
John Dale Noriega,
Community
Organizer 2022/09/27 City Council Post Agenda Page 232 of 617
Myth:Kids get their tobacco
products from the internet;
retailers do not sell to minors.
•Chula Vista Vaping & Smoking Survey (2021)
⚬44% of students got their tobacco products
from vape shops and convenience stores
⚬18% got their products from the internet
•County Young Adult Tobacco Purchase Survey (2020)
⚬measured number of tobacco sales made to
persons under 21
⚬20% of tobacco retailers sold to minors
2022/09/27 City Council Post Agenda Page 233 of 617
Fact:Prohibition is NOT
racist
•Big Tobacco has a long history of targeting and
exploiting historically marginalized groups for
corporate gain
•Although non-flavored tobacco product use has
decreased among young people, menthol cigarette
use is on the rise among Black, Latino, and White
youth
•Black community members die disproportionately
from tobacco-related diseases stemming from the
industry’s predatory marketing
2022/09/27 City Council Post Agenda Page 234 of 617
Myth:Prohibition Will
Lead to Financial
Hardships •Business models are adaptable!
•Convenience stores were fully operational
before flavored tobacco became a regular
product
•Massachusetts saw an increase in the number
of convenience stores after flavored tobacco
products were prohibited
•When bars banned smoking, many argued
that bars would have to close
⚬We have no shortage of bars
2022/09/27 City Council Post Agenda Page 235 of 617
The Benefits of Ending the Sale of Flavored
Tobacco Products?
Prohibiting the sale of flavored tobacco
products will:
⚬Reduce the youth access and initiation of
tobacco products in Chula Vista
⚬Lead more users to quit
⚬Enhance health equity
⚬Reduce health care spending
2022/09/27 City Council Post Agenda Page 236 of 617
John Dale Noriega, Community Organizer
Johndale.Noriega@saysandiego.org
2022/09/27 City Council Post Agenda Page 237 of 617
From: jasonhelio29 <
Sent: Tuesday, September 13, 2022 10:05 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: [SUSPECTED SPAM] Proposed Flavor Tobacco ban
I ask that the City Council Not to vote on banning Flavored Tobacco .
I ask that the City Council allow the voters to speak on the ballot measure on Nov 08
I have two close personal people to myself that have switched from smoking cigarettes to vaping
flavored tobacco devices and I consider this a move in the right health direction for both people.
Thank you for your consideration
Jason
Resident of 40 years plus in Chula Vista.
Warning:
External
Email
Written Communications - Received 9/14/22
Item #8.2 - Jason
2022/09/27 City Council Post Agenda Page 238 of 617
From: Milton Boyle <
Sent: Wednesday, September 14, 2022 10:29 AM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Stop the ban please
Warning: External Email
I’m a 61 year old man who used to smoke cigarettes. My health was bad but since vaping my lungs
and health have cleared up. Please reconsider the ban and research how bad it would be to ban
flavored tobacco
Sent from my iPhone
Written Communications - Received 9/14/22
Item #8.2 - Boyle
2022/09/27 City Council Post Agenda Page 239 of 617
From: Lynda Barbour <
Sent: Tuesday, September 27, 2022 12:35 PM
To: Mary Salas <MSalas@chulavistaca.gov>; Steve C. Padilla <spadilla@chulavistaca.gov>; John McCann
jmccann@chulavistaca.gov>; Andrea Cardenas <acardenas@chulavistaca.gov>; Jill Galvez
jmgalvez@chulavistaca.gov>
Subject: Agenda Item 5.4
Dear Mayor Salas and Honorable council,
IM attaching our official letter of support for this ordinance. Your unanimous yes vote on
9/13 was appreciated by the public health groups and residents that have been working on this policy
for several years. I urge your continued strong support tonight. With your vote, you will send a strong
message to the tobacco industry that as a matter of public policy, this city will protect resident’s health
and well-being over profits from a product that when used as directed, kills. Thank you!
Lynda Barbour, MPH
Senior Government Relations Director, So.California & Grant Program
619.682.7416 | f: 619.296.0928
American Cancer Society Cancer Action Network, Inc.
fightcancer.org | 1.800.227.2345
This message (including any attachments) is intended exclusively for the individual to whom it is addressed and may contain proprietary,
protected, or confidential information. If you are not the named addressee, you are not authorized to read, print, copy, or disseminate this
message or any part of it. If you have received this message in error, please notify the sender immediately.
Warning:
External
Email
Written Communications - Received 9/27/22
Item #5.4 - Barbour
2022/09/27 City Council Post Agenda Page 240 of 617
Lynda Barbour, MPH, Sr. Director, Government Relations
American Cancer Society Cancer Action Network www.FightCancer.org
PO Box 910549; San Diego, CA 92191
W: 619-624-1517 C: 619-742-4861 lynda.barbour@cancer.org
September 27, 2022
The Honorable Mary Salas
Mayor, City of Chula Vista
276 Fourth Ave
Chula Vista CA 91910
Re: Agenda item: 5.4 Prohibiting the sale of flavored tobacco products
Dear Mayor Salas and members of the Chula Vista City Council,
Our mission at the American Cancer Society Cancer Action Network is to end suffering and death
from cancer, and we are committed to advancing that mission in Chula Vista. Tobacco use is still the top
cause of cancer deaths and policies that reduce all types of tobacco products are necessary to address this
issue. Thank you for your unanimous yes vote on the first reading of the ordinance to end the sale of
flavored tobacco products in your city.
We urge your continued strong support for this ordinance to end the sale of flavored tobacco
products, including flavored e-cigarettes and menthol cigarettes without exemptions. Please put
people’s health and well-being over the profits of businesses that sell products that when used as
directed, are responsible for untold death and disability.
Tobacco companies have a long history of marketing to youth with imagery and by marketing
appealing flavors. Tobacco companies aggressively market flavors and menthol products in low income
and Latino communities who already bear a greater burden of health disparities. Ending the sale of all
flavored tobacco products, including menthol cigarettes, removes much of the allure of these products
and is a key component of a comprehensive strategy to reduce tobacco initiation and subsequent
addiction, as well as to promote health equity for all. Additionally, this will help put an end to the
predatory marketing of tobacco products that disproportionately impact poorer communities,
marginalized groups, youth, and communities of color in Chula Vista.
We urge this council to demonstrate your commitment to the health and well-being of your residents
with your YES vote tonight.
Sincerely,
Lynda Barbour, MPH
Southern California Government Relations Director
2022/09/27 City Council Post Agenda Page 241 of 617
2022/09/27 City Council Post Agenda Page 242 of 617
v . 0 03 P a g e | 1
September 27, 2022
ITEM TITLE
Conflict of Interest Code: Modify the List of Officials, Candidates, and Designated Employees who are
Required to File Periodic Statements of Economic Interests (Form 700) and their Disclosure Categories
Report Number: 22-0212
Location: No specific geographic location
Department: City Clerk
Environmental Notice: The activity is not a “Project” as defined under Section 15378 of the California
Environmental Quality Act State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no
environmental review is required.
Recommended Action
Adopt a resolution modifying the appendix to the local Conflict of Interest Code to revise the list of officials,
candidates, and designated employees who are required to file Statements of Economic Interests (FPPC Form
700) and their disclosure categories.
SUMMARY
The Political Reform Act requires every local agency to periodically review its Conflict of Interest Code to
determine whether amendments are needed. The proposed resolution adopts an amended appendix to the
City’s Conflict of Interest Code. The appendix lists the officials and designated employees of the City who are
required to file periodic statements of economic interests and the disclosure categories under which each
such official and designated employee is required to file. It also states that those designated officials and
employees are required to complete biennial ethics training, pursuant to AB 1234.
ENVIRONMENTAL REVIEW
The Development Services Director has reviewed the proposed activity for compliance with the California
Environmental Quality Act (CEQA) and has determined that the activity is not a “Project” as defined unde r
Section 15378 of the State CEQA Guidelines because it will not result in a physical change in the environment;
therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not subject to CEQA.
Thus, no environmental review is required.
2022/09/27 City Council Post Agenda Page 243 of 617
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BOARD/COMMISSION/COMMITTEE RECOMMENDATION
Not applicable.
DISCUSSION
On March 21, 2000, the Council adopted Ordinance No. 2807, adopting by reference the standardized Conflict
of Interest Code contained in Title 2 of the California Code of Regulations, Section 18730, and any
amendments thereto that are adopted by the Fair Political Practices Commission (FPPC). The ordinance
requires that the Council set forth by resolution the officials and designated employees who are required to
file statements of economic interests and the disclosure categories under which each such official and
designated employee shall file.
The City Clerk and the City Attorney have performed a review of the Code in conformance with Political
Reform Act requirements. Each department director provided input regarding the level of decision-making
authority employees have in their respective departments. With that input, along with various title changes
that have occurred since the last update, it has been determined that the appendix to the Code requires
amendments.
Several positions that are currently vacant and unfunded were not deleted since they remain on the City’s
classification plan and should be designated to file Statements of Economic Interests. Adoption of the
proposed resolution amends the appendix to the local Conflict of Interest Code accordingly.
The resolution also specifies that all employees designated as filers under the City’s Conflict of Interest Code
are “designated employees” for purposes of AB 1234 and, as such, are required to participate in mandatory
ethics training.
In addition to reviewing the list of filers, the City Clerk and City Attorney also reviewed the City’s disclosure
categories provided for in Chula Vista Municipal Code section 2.02.030. No changes to the category
descriptions are recommended at this time.
DECISION-MAKER CONFLICT
Staff has reviewed the decision contemplated by this action and has determined that it is not site-specific and
consequently, the real property holdings of the City Council members do not create a disqualifying real
property-related financial conflict of interest under the Political Reform Act (Cal. Gov't Code § 87100, et seq.).
Staff is not independently aware, and has not been informed by any City Council member, of any other fact
that may constitute a basis for a decision-maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
Adoption of the resolution will have no impact on the general fund.
ONGOING FISCAL IMPACT
There is no ongoing fiscal impact.
2022/09/27 City Council Post Agenda Page 244 of 617
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ATTACHMENTS
1. Revised list of designated filers
Staff Contact:
Cristina Hernandez, City Clerk Analyst
Kerry K. Bigelow, MMC, City Clerk
2022/09/27 City Council Post Agenda Page 245 of 617
RESOLUTION NO. __________
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA MODIFYING THE APPENDIX TO THE LOCAL
CONFLICT OF INTEREST CODE TO AMEND THE LIST OF
OFFICIALS, CANDIDATES, AND DESIGNATED
EMPLOYEES WHO ARE REQUIRED TO FILE PERIODIC
STATEMENTS OF ECONOMIC INTERESTS AND THE
DISCLOSURE CATEGORIES FOR SAID FILERS
WHEREAS, the Political Reform Act (California Government Code sections 87100
through 91014), requires certain officials and candidates to file Statements of Economic Interests
(Form 700) and requires local government agencies to adopt and promulgate conflict of interest
codes; and
WHEREAS, the City Council adopted Ordinance No. 2807, adopting by reference the
standardized conflict of interest code contained in Title 2 of the California Code of Regulations,
section 18730, and any amendments thereto that are adopted by the Fair Political Practices
Commission; and
WHEREAS, the ordinance requires that the City Council set forth by resolution the
officials and designated employees who are required to file statements of economic interests and
the disclosure categories under which each such official and designated employee shall file; and
WHEREAS, the Political Reform Act requires every local agency to review its Conflict of
Interest Code periodically to determine if amendments are necessary; and
WHEREAS, the City Attorney and the City Clerk have reviewed the Code and its
appendix, consulted with Department Directors, and determined that amendments to the appendix
of the Code are necessary; and
WHEREAS, the City Council desires that all City employees who are required to file Form
700 under the City’s Conflict of Interest Code be designated as “Local Agency Officials,” as
defined in Government Code §53234(c)(2), thereby requiring them to participate in the ethics
training mandated by AB 1234; and
WHEREAS, the list of officials, candidates, and designated employees of the City of Chula
Vista who are required to file periodic statements of economic interests, and the disclosure
categories under which each such official, candidate, or designated employee is required to file,
was presented to the City Council and is attached hereto as Exhibit 1 and made a part of this
Resolution.
2022/09/27 City Council Post Agenda Page 246 of 617
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula Vista,
that it hereby modifies the appendix to the local Conflict of Interest Code to amend the list of
officials, candidates, and designated employees who are required to file periodic statements of
economic interests, and the disclosure categories for said filers, in the form presented and as
reflected in Exhibit 1 to this resolution, with such minor modifications as may be required or
approved by the City Attorney, a copy of which shall be kept on file in the Office of the City Clerk.
Presented by Approved as to form by
Kerry K. Bigelow, MMC Glen R. Googins
City Clerk City Attorney
2022/09/27 City Council Post Agenda Page 247 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
EXHIBIT A
OFFICIALS REQUIRED TO FILE PURSUANT TO
GOVERNMENT CODE §§ 87200, et seq.
The following officials shall file periodic statements disclosing certain economic interests
(commonly referred to as “700 Forms”) with the Fair Political Practices Commission, as required
by California Government Code §§87200 – 87210:
Mayor and
City Councilmembers
Candidates for Elective Office
City Manager
City Attorney
Director of Finance/City Treasurer
Planning Commission Members
Candidates for Elective Office
In addition, each official falling within any of the above-listed categories, except “Candidates for
Elective Office,” is required to comply with the ethics training requirements of California
Government Code §§53234, et seq.
DESIGNATED EMPLOYEES REQUIRED TO FILE UNDER THE CITY OF CHULA
VISTA CONFLICT OF INTEREST CODE
Each City employee whose position title is listed below shall file a 700 Form under the designated
disclosure category (as set forth in Chula Vista Municipal Code §2.02.030) and is required to
comply with the ethics training requirements of California Government Code §§53234, et seq.
Where “Full Disclosure” is indicated, it implies that the disclosure categories are 1, 2, 5, and 7.
Position Title ................................................................................................ Disclosure Category
Administrative Services Manager .......................................................................................... 1, 2, 5
Animal Care Facility Administrator .................................................................................. 1, 3, 6, 7
Animal Care Facility Manager............................................................................................ 1, 3, 6,7
Assistant Chief of Police .................................................................................................... 1, 2, 6, 7
Assistant City Attorney Series
2022/09/27 City Council Post Agenda Page 248 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
Senior Assistant City Attorney ................................................................... Full Disclosure
Assistant City Attorney ............................................................................... Full Disclosure
Assistant City Clerk ............................................................................................................... 1, 2, 6
Assistant City Manager ........................................................................................... Full Disclosure
Assistant Director of Development Services ..................................................................... 1, 2, 6, 7
Assistant Director of Engineering .......................................................................................... 1, 2, 5
Assistant Director of Finance.................................................................................. Full Disclosure
Assistant Director of Human Resources ................................................................................ 1, 3, 5
Assistant Director of Public Works ....................................................................................... 1, 2, 5
Assistant Director of Recreation ........................................................................................ 1, 2, 6, 7
Associate Engineer..................................................................................................................... 3, 4
Bayfront Development Manager ........................................................................................ 1, 2, 6, 7
Benefits Manager ........................................................................................................................... 5
Budget & Analysis Manager ................................................................................... Full Disclosure
Building Inspection Manager ......................................................................................................... 3
Building Inspector Series
Senior Building Inspector .............................................................................................. 3 , 4
Building Inspector (all levels) ............................................................................................ 3
Building Official/Code Enforcement Manager .......................................................................... 1, 2
Building Project Manager ...................................................................................................... 3, 4, 5
Building Services Manager .................................................................................................... 1, 2, 5
Building Services Supervisor ......................................................................................................... 6
Chief of Police ........................................................................................................ Full Disclosure
Chief of Staff........................................................................................................... Full Disclosure
Chief Sustainability Officer ............................................................................................... 1, 2, 6, 7
City Attorney Investigator ...................................................................................... Full Disclosure
City Clerk ............................................................................................................................... 1, 2, 6
City Clerk Analyst (excluding hourly) .......................................................................................... 6
City Librarian ......................................................................................................................... 2, 6, 7
Civil Engineer Series
Principal Civil Engineer ............................................................................................. 3, 4, 5
2022/09/27 City Council Post Agenda Page 249 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
Senior Civil Engineer ................................................................................................. 3, 4, 5
Associate Civil Engineer.................................................................................................... 3
Code Enforcement Series
Senior Code Enforcement Officer ................................................................................. 3, 4
Code Enforcement Officer (all levels) ............................................................................... 3
Collections Supervisor ................................................................................................................... 3
Communication/Special Events Coordinator ............................................................................. 5, 7
Constituent Services Manager ................................................................................ Full Disclosure
Construction & Repair Supervisor ................................................................................................. 6
Council Assistant Series
Senior Council Assistant ............................................................................. Full Disclosure
Council Assistant ........................................................................................ Full Disclosure
Cultural Arts Program Manager ................................................................................................. 2, 7
Deputy City Attorney (all levels) ............................................................................ Full Disclosure
Deputy City Manager .............................................................................................. Full Disclosure
Deputy Fire Chief .................................................................................................................. 1, 2, 6
Development Automation Specialist ..................................................................................... 3, 4, 5
Development Services Counter Manager .................................................................................. 3, 4
Director of Animal Services .............................................................................................. 1, 3, 6, 7
Development Services Department Director of Development Services ............................ 1, 2, 6, 7
Director of Community Services ............................................................................ Full Disclosure
Director of Economic Development .................................................................................. 1, 2, 6, 7
Director of Engineering/City Engineer .............................................................................. 1, 2, 6, 7
Director of Human Resources/Risk Management ................................................................. 1, 3, 5
Director of Information Technology Services ............................................................................... 6
Director of Public Works ....................................................................................................... 1, 2, 5
Economic Development Specialist Series
Principal Economic Development Specialist ............................................................. 1, 2 , 7
Senior Economic Development Specialist ................................................................. 1, 2, 7
Emergency Services Coordinator6Emergency Services
Manager ......................................................................................................................................... 5
2022/09/27 City Council Post Agenda Page 250 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
EMS Inventory Specialist .............................................................................................................. 6
Environmental Services Manager .......................................................................................... 3, 6, 7
Environmental Sustainability Manager.................................................................................. 3, 6, 7
Facilities Financing Manager ............................................................................................. 1, 2, 6, 7
Facilities Manager .......................................................................................................................... 5
Facility & Supply Specialist ........................................................................................................ 6
Finance Manager (including with CPA) ................................................................. Full Disclosure
Fire Battalion Chief (all designations) ........................................................................................... 6
Fire Captain (C only; excluding when assigned to the academy) .................................................. 6
Fire Chief ............................................................................................................................... 1, 2, 6
Fire Division Chief ................................................................................................................ 1, 2, 6
Fire Inspector/Investigator Series
Senior Fire Inspector/Investigator .................................................................................. 3, 4
Fire Inspector/Investigator (all levels) ........................................................................... 3, 4
Fire Prevention Engineer/ Investigator ...................................................................................... 3, 4
Fire Prevention Aide ...................................................................................................................... 3
Fire Prevention Specialist .......................................................................................................... 3, 4
Fiscal and Management Analyst .................................................................................................... 5
Fiscal Debt Management Analyst .................................................................................................. 5
Fleet Inventory Control Specialist ................................................................................................. 5
Fleet Manager ................................................................................................................................ 5
Housing Manager ............................................................................................................... 1, 2, 6, 7
Human Resources Operations Manager......................................................................................... 5
Human Resources Manager ....................................................................................................... 5, 7
Information Technology Manager ................................................................................................. 6
Land Surveyor Series
Associate Land Surveyor ............................................................................................... 3, 4
Senior Land Surveyor .................................................................................................... 4, 5
Landscape Architect Series
Principal Landscape Architect ....................................................................................... 1, 2
Senior Landscape Inspector ....................................................................................... 3, 4 , 5
2022/09/27 City Council Post Agenda Page 251 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
Landscape Architect....................................................................................................... 3, 4
Landscape Planner (all levels) ................................................................................................... 3, 4
Law Office Manager ...................................................................................................................... 6
Librarian Series
Principal Librarian ......................................................................................................... 6, 7
Senior Librarian ............................................................................................................. 6, 7
Librarian III (except excluding hourly) ............................................................................. 6
Library Digital Services Manager .................................................................................................. 6
Management Analyst Series
Principal Management Analyst (when assigned to Housing & Public Works) ......... 3, 5, 7
Principal Management Analyst (all assignments unless otherwise noted) .................... 3, 5
Senior Management Analyst .......................................................................................... 5, 7
Senior Management Analyst (when assigned to Finance and Parks & Recreation) .......... 5
Management Analyst (all levels, assigned to Finance, Fire, Development Services, &
Police) ................................................................................................................................ 5
Management Analyst (all levels, all assignments unless otherwise noted) ....................... 6
Management Analyst (all levels) ................................................................................................... 5
Marketing and Communications Manager................................................................................. 3, 5
Open Space Inspector Series
Senior Open Space Inspector ......................................................................................... 3, 5
Open Space Inspector .................................................................................................... 3, 5
Open Space Manager ................................................................................................................. 3, 5
Park Ranger Program Manager ................................................................................................. 3, 5
Park Ranger Series
Senior Park Ranger ............................................................................................................ 3
Park Ranger (excluding hourly) ........................................................................................ 3
Park Ranger Supervisor ................................................................................................................. 3
Parks and Recreation Administrator ....................................................................... Full Disclosure
Parks Manager ....................................................................................................................... 3, 4, 5
Performance and Organizational Development Manager .............................................................. 5
2022/09/27 City Council Post Agenda Page 252 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
Plan Check Engineer Series
Senior Plan Check Engineer .......................................................................................... 3, 4
Assistant Plan Check Engineer ...................................................................................... 1, 2
Associate Plan Check Engineer ..................................................................................... 1, 2
Plan Check Supervisor ............................................................................................................... 1, 2
Planner Series
Principal Planner ............................................................................................................ 1, 2
Senior Planner ................................................................................................................ 1, 2
Assistant Planner ............................................................................................................ 3, 4
Associate Planner ........................................................................................................... 3, 4
Planning Manager ...................................................................................................................... 1, 2
Police Administrative Services Administrator........................................................ Full Disclosure
Police Captain ......................................................................................................... Full Disclosure
Police Facility and Supply Coordinator ......................................................................................... 6
Police Technology Manager ...................................................................................................... 3, 6
Policy Aide.............................................................................................................. Full Disclosure
Principal Accountant ...................................................................................................................... 5
Principal Recreation Manager........................................................................................................ 6
Principal Traffic Engineer ...................................................................................................... 3, 4, 5
Procurement Services Analyst ................................................................................ Full Disclosure
Procurement Specialist Series
Senior Procurement Specialist .................................................................... Full Disclosure
Procurement Specialist....................................................................................................... 5
Project Coordinator Series
Principal Project Coordinator .................................................................................... 1, 2, 7
Senior Project Coordinator ........................................................................................ 1, 2, 7
Project Coordinator (all levels) ...................................................................................... 2, 7
Public Works Inspector Series
Senior Public Works Inspector .................................................................................. 3, 4, 5
Public Works Inspector (all levels) ............................................................................ 3, 4, 5
Public Works Manager .......................................................................................................... 1, 2, 5
2022/09/27 City Council Post Agenda Page 253 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
Public Works Superintendent ................................................................................................ 1, 2, 5
Public Works Supervisor ....................................................................................................... 1, 2, 5
Purchasing Agent .................................................................................................... Full Disclosure
Real Property Manager .......................................................................................................... 1, 2, 6
Revenue Manager ................................................................................................ 6 Full Disclosure
Risk Management Specialist Series
Senior Risk Management Specialist .............................................................................. 1, 2
Risk Management Specialist .......................................................................................... 1, 2
Risk Manager ............................................................................................................................. 1, 2
Senior Electronics Technician ....................................................................................................... 5
Senior Graphic Designer ................................................................................................................ 5
Senior Land Surveyor ................................................................................................................ 4, 5
Senior Public Works Inspector .............................................................................................. 3, 4, 5
Senior Risk Management Specialist .......................................................................................... 1, 2
Smart Technology Officer ......................................................................................................... 3, 6
Special Events Coordinator............................................................................................................ 3
Special Events Manager .......................................................................................... Full Disclosure
Stormwater Compliance Inspector II ............................................................................................. 3
Stormwater Environmental Specialist (all levels).......................................................................... 3
Stormwater Program Manager ............................................................................................... 3, 4, 5
Supervising Public Safety Analyst............................................................................................. 3, 6
Traffic Signal & Lighting Supervisor .................................................................................... 3, 4, 5
Transportation Engineer (with Cert. and without Cert.) ........................................................ 3, 4, 5
Veterinarian (Permitted, all levels, except hourly) ........................................................................ 6
Boards and Commissions Members:
Board of Appeals and Advisors Members ..................................................................... 2, 5
Board of Ethics Members .............................................................................................. 1, 2
Civil Service Commission Members ................................................................................. 3
Charter Review Commission Members ..................................................................... 1, 2, 5
Redistricting Commission Members.......................................................................... 1, 2, 5
Growth Management Oversight Commission Members ............................................... 2, 4
Historic Preservation Commission Member .................................................................. 1, 2
2022/09/27 City Council Post Agenda Page 254 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on 09/22/2020XX/XX/2022, Resolution No. 20202022-217XXX
Mobilehome Rent Review Commission Members ........................................................ 1, 2
Consultants/Newly Created Positions* ................................................................... Full Disclosure
Hearing Officers...................................................................................................... Full Disclosure
*Consultants and individuals in newly created positions shall be included in the list of designated
employees and shall disclose pursuant to the broadest disclosure category in the code, subject to
the following limitation: The City may determine, in writing, that a particular consultant or
individual in a newly created position, although a “designated position,” is hired to perform a
range of duties that is limited in scope and thus is not required to fully comply with the disclosure
requirements in this section. Such written determination shall include a description of the
consultant’s or new position’s duties and, based upon that description, a statement of the extent
of disclosure requirements. The determination for consultants shall be included in the contract by
which the consultant is hired by the City. The determination for newly created positions shall be
documented on an FPPC Form 804. The City’s determinations are public record.
2022/09/27 City Council Post Agenda Page 255 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on XX/XX/2022, Resolution No. 2022-XXX
EXHIBIT A
OFFICIALS REQUIRED TO FILE PURSUANT TO
GOVERNMENT CODE §§ 87200, et seq.
The following officials shall file periodic statements disclosing certain economic interests
(commonly referred to as “700 Forms”) with the Fair Political Practices Commission, as required
by California Government Code §§87200 – 87210:
Mayor
City Councilmember
City Manager
City Attorney
Director of Finance/City Treasurer
Planning Commission Member
Candidate for Elective Office
In addition, each official falling within any of the above-listed categories, except “Candidates for
Elective Office,” is required to comply with the ethics training requirements of California
Government Code §§53234, et seq.
DESIGNATED EMPLOYEES REQUIRED TO FILE UNDER THE CITY OF CHULA
VISTA CONFLICT OF INTEREST CODE
Each City employee whose position title is listed below shall file a 700 Form under the designated
disclosure category (as set forth in Chula Vista Municipal Code §2.02.030) and is required to
comply with the ethics training requirements of California Government Code §§53234, et seq.
Where “Full Disclosure” is indicated, it implies that the disclosure categories are 1, 2, 5, and 7.
Position Title ................................................................................................ Disclosure Category
Administrative Services Manager .......................................................................................... 1, 2, 5
Animal Care Facility Manager............................................................................................ 1, 3, 6,7
Assistant Chief of Police .................................................................................................... 1, 2, 6, 7
Assistant City Attorney Series
Senior Assistant City Attorney ................................................................... Full Disclosure
Assistant City Attorney ............................................................................... Full Disclosure
Assistant City Clerk ............................................................................................................... 1, 2, 6
Assistant City Manager ........................................................................................... Full Disclosure
Assistant Director of Development Services ..................................................................... 1, 2, 6, 7
2022/09/27 City Council Post Agenda Page 256 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on XX/XX/2022, Resolution No. 2022-XXX
Position Title ................................................................................................ Disclosure Category
Assistant Director of Engineering .......................................................................................... 1, 2, 5
Assistant Director of Finance.................................................................................. Full Disclosure
Assistant Director of Human Resources ................................................................................ 1, 3, 5
Assistant Director of Public Works ....................................................................................... 1, 2, 5
Assistant Director of Recreation ........................................................................................ 1, 2, 6, 7
Associate Engineer..................................................................................................................... 3, 4
Bayfront Development Manager ........................................................................................ 1, 2, 6, 7
Benefits Manager ........................................................................................................................... 5
Budget & Analysis Manager ................................................................................... Full Disclosure
Building Inspection Manager ......................................................................................................... 3
Building Inspector Series
Senior Building Inspector .............................................................................................. 3, 4
Building Inspector (all levels) ............................................................................................ 3
Building Official/Code Enforcement Manager .......................................................................... 1, 2
Building Project Manager ...................................................................................................... 3, 4, 5
Building Services Manager .................................................................................................... 1, 2, 5
Building Services Supervisor ......................................................................................................... 6
Chief of Police ........................................................................................................ Full Disclosure
Chief of Staff........................................................................................................... Full Disclosure
Chief Sustainability Officer ............................................................................................... 1, 2, 6, 7
City Attorney Investigator ...................................................................................... Full Disclosure
City Clerk ............................................................................................................................... 1, 2, 6
City Clerk Analyst (excluding hourly) .......................................................................................... 6
City Librarian ......................................................................................................................... 2, 6, 7
Civil Engineer Series
Principal Civil Engineer ............................................................................................. 3, 4, 5
Senior Civil Engineer ................................................................................................. 3, 4, 5
Associate Civil Engineer.................................................................................................... 3
Code Enforcement Series
Senior Code Enforcement Officer ................................................................................. 3, 4
2022/09/27 City Council Post Agenda Page 257 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on XX/XX/2022, Resolution No. 2022-XXX
Position Title ................................................................................................ Disclosure Category
Code Enforcement Officer (all levels) ............................................................................... 3
Collections Supervisor ................................................................................................................... 3
Communication/Special Events Coordinator ............................................................................. 5, 7
Constituent Services Manager ................................................................................ Full Disclosure
Construction & Repair Supervisor ................................................................................................. 6
Council Assistant Series
Senior Council Assistant ............................................................................. Full Disclosure
Council Assistant ........................................................................................ Full Disclosure
Deputy City Attorney (all levels) ............................................................................ Full Disclosure
Deputy City Manager .............................................................................................. Full Disclosure
Deputy Fire Chief .................................................................................................................. 1, 2, 6
Development Automation Specialist ..................................................................................... 3, 4, 5
Development Services Counter Manager .................................................................................. 3, 4
Director of Animal Services .............................................................................................. 1, 3, 6, 7
Director of Development Services ..................................................................................... 1, 2, 6, 7
Director of Community Services ............................................................................ Full Disclosure
Director of Economic Development .................................................................................. 1, 2, 6, 7
Director of Engineering/City Engineer .............................................................................. 1, 2, 6, 7
Director of Human Resources/Risk Management ................................................................. 1, 3, 5
Director of Information Technology Services ............................................................................... 6
Director of Public Works ....................................................................................................... 1, 2, 5
Economic Development Specialist Series
Principal Economic Development Specialist ............................................................. 1, 2, 7
Senior Economic Development Specialist ................................................................. 1, 2, 7
Emergency Services Manager ........................................................................................................ 5
EMS Inventory Specialist .............................................................................................................. 6
Environmental Services Manager .......................................................................................... 3, 6, 7
Environmental Sustainability Manager.................................................................................. 3, 6, 7
Facilities Financing Manager ............................................................................................. 1, 2, 6, 7
Facilities Manager .......................................................................................................................... 5
2022/09/27 City Council Post Agenda Page 258 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on XX/XX/2022, Resolution No. 2022-XXX
Position Title ................................................................................................ Disclosure Category
Finance Manager (including with CPA) ................................................................. Full Disclosure
Fire Battalion Chief (all designations) ........................................................................................... 6
Fire Captain (C only; excluding when assigned to the academy) .................................................. 6
Fire Chief ............................................................................................................................... 1, 2, 6
Fire Division Chief ................................................................................................................ 1, 2, 6
Fire Inspector/Investigator Series
Senior Fire Inspector/Investigator .................................................................................. 3, 4
Fire Inspector/Investigator (all levels) ........................................................................... 3, 4
Fire Prevention Engineer/Investigator ....................................................................................... 3, 4
Fire Prevention Aide ...................................................................................................................... 3
Fire Prevention Specialist .......................................................................................................... 3, 4
Fiscal and Management Analyst .................................................................................................... 5
Fiscal Debt Management Analyst .................................................................................................. 5
Fleet Inventory Control Specialist ................................................................................................. 5
Fleet Manager ................................................................................................................................ 5
Housing Manager ............................................................................................................... 1, 2, 6, 7
Human Resources Manager ....................................................................................................... 5, 7
Information Technology Manager ................................................................................................. 6
Land Surveyor Series
Associate Land Surveyor ............................................................................................... 3, 4
Senior Land Surveyor .................................................................................................... 4, 5
Landscape Architect Series
Principal Landscape Architect ....................................................................................... 1, 2
Senior Landscape Inspector ........................................................................................... 3, 4
Landscape Architect....................................................................................................... 3, 4
Landscape Planner (all levels) ................................................................................................... 3, 4
Law Office Manager ...................................................................................................................... 6
Librarian Series
Principal Librarian ......................................................................................................... 6, 7
Senior Librarian ............................................................................................................. 6, 7
2022/09/27 City Council Post Agenda Page 259 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on XX/XX/2022, Resolution No. 2022-XXX
Position Title ................................................................................................ Disclosure Category
Librarian III (excluding hourly) ......................................................................................... 6
Library Digital Services Manager .................................................................................................. 6
Management Analyst Series
Principal Management Analyst (when assigned to Housing & Public Works) ......... 3, 5, 7
Principal Management Analyst (all assignments unless otherwise noted) .................... 3, 5
Senior Management Analyst .......................................................................................... 5, 7
Senior Management Analyst (when assigned to Finance and Parks & Recreation) .......... 5
Management Analyst (all levels, assigned to Finance, Fire, Development Services, &
Police) ................................................................................................................................ 5
Management Analyst (all levels, all assignments unless otherwise noted) ....................... 6
Marketing and Communications Manager................................................................................. 3, 5
Open Space Inspector Series
Senior Open Space Inspector ......................................................................................... 3, 5
Open Space Inspector .................................................................................................... 3, 5
Open Space Manager ................................................................................................................. 3, 5
Park Ranger Program Manager ................................................................................................. 3, 5
Park Ranger Series
Senior Park Ranger ............................................................................................................ 3
Park Ranger (excluding hourly) ........................................................................................ 3
Park Ranger Supervisor ................................................................................................................. 3
Parks and Recreation Administrator ....................................................................... Full Disclosure
Parks Manager ....................................................................................................................... 3, 4, 5
Plan Check Engineer Series
Senior Plan Check Engineer .......................................................................................... 3, 4
Assistant Plan Check Engineer ...................................................................................... 1, 2
Associate Plan Check Engineer ..................................................................................... 1, 2
Plan Check Supervisor ............................................................................................................... 1, 2
Planner Series
Principal Planner ............................................................................................................ 1, 2
Senior Planner ................................................................................................................ 1, 2
2022/09/27 City Council Post Agenda Page 260 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on XX/XX/2022, Resolution No. 2022-XXX
Position Title ................................................................................................ Disclosure Category
Assistant Planner ............................................................................................................ 3, 4
Associate Planner ........................................................................................................... 3, 4
Planning Manager ...................................................................................................................... 1, 2
Police Administrative Services Administrator........................................................ Full Disclosure
Police Captain ......................................................................................................... Full Disclosure
Police Facility and Supply Coordinator ......................................................................................... 6
Police Technology Manager ...................................................................................................... 3, 6
Policy Aide.............................................................................................................. Full Disclosure
Principal Accountant ...................................................................................................................... 5
Principal Recreation Manager........................................................................................................ 6
Principal Traffic Engineer ...................................................................................................... 3, 4, 5
Procurement Services Analyst ................................................................................ Full Disclosure
Procurement Specialist Series
Senior Procurement Specialist .................................................................... Full Disclosure
Procurement Specialist....................................................................................................... 5
Project Coordinator Series
Principal Project Coordinator .................................................................................... 1, 2, 7
Senior Project Coordinator ........................................................................................ 1, 2, 7
Project Coordinator (all levels) ...................................................................................... 2, 7
Public Works Inspector Series
Senior Public Works Inspector .................................................................................. 3, 4, 5
Public Works Inspector (all levels) ............................................................................ 3, 4, 5
Public Works Manager .......................................................................................................... 1, 2, 5
Public Works Superintendent ................................................................................................ 1, 2, 5
Public Works Supervisor ....................................................................................................... 1, 2, 5
Purchasing Agent .................................................................................................... Full Disclosure
Revenue Manager ................................................................................................... Full Disclosure
Risk Management Specialist Series
Senior Risk Management Specialist .............................................................................. 1, 2
Risk Management Specialist .......................................................................................... 1, 2
2022/09/27 City Council Post Agenda Page 261 of 617
Conflict of Interest Code – Designated Positions
Adopted by City Council on XX/XX/2022, Resolution No. 2022-XXX
Position Title ................................................................................................ Disclosure Category
Risk Manager ............................................................................................................................. 1, 2
Senior Electronics Technician ....................................................................................................... 5
Senior Graphic Designer ................................................................................................................ 5
Senior Land Surveyor ................................................................................................................ 4, 5
Senior Public Works Inspector .............................................................................................. 3, 4, 5
Senior Risk Management Specialist .......................................................................................... 1, 2
Smart Technology Officer ......................................................................................................... 3, 6
Special Events Manager .......................................................................................... Full Disclosure
Stormwater Compliance Inspector II ............................................................................................. 3
Stormwater Environmental Specialist (all levels).......................................................................... 3
Stormwater Program Manager ............................................................................................... 3, 4, 5
Supervising Public Safety Analyst............................................................................................. 3, 6
Traffic Signal & Lighting Supervisor .................................................................................... 3, 4, 5
Transportation Engineer (with Cert. and without Cert.) ........................................................ 3, 4, 5
Veterinarian (Permitted, all levels, except hourly) ........................................................................ 6
Boards and Commissions Member:
Board of Appeals and Advisors Member....................................................................... 2, 5
Board of Ethics Member ................................................................................................ 1, 2
Civil Service Commission Member ................................................................................... 3
Charter Review Commission Member....................................................................... 1, 2, 5
Redistricting Commission Member ........................................................................... 1, 2, 5
Growth Management Oversight Commission Member ................................................. 2, 4
Historic Preservation Commission Member .................................................................. 1, 2
Mobilehome Rent Review Commission Member.......................................................... 1, 2
Consultants/Newly Created Positions* ................................................................... Full Disclosure
Hearing Officers...................................................................................................... Full Disclosure
*Consultants and individuals in newly created positions shall be included in the list of designated
employees and shall disclose pursuant to the broadest disclosure category in the code, subject to
the following limitation: The City may determine, in writing, that a particular consultant or
individual in a newly created position, although a “designated position,” is hired to perform a
range of duties that is limited in scope and thus is not required to fully comply with the disclosure
requirements in this section. Such written determination shall include a description of the
consultant’s or new position’s duties and, based upon that description, a statement of the extent
of disclosure requirements. The determination for consultants shall be included in the contract by
which the consultant is hired by the City. The determination for newly created positions shall be
documented on an FPPC Form 804. The City’s determinations are public record.
2022/09/27 City Council Post Agenda Page 262 of 617
2022/09/27 City Council Post Agenda Page 263 of 617
v . 0 03 P a g e | 1
September 27, 2022
ITEM TITLE
Grant Acceptance and Appropriation: Accept Funds from The San Diego Foundation to Create and Implement
an Age-Friendly Business and Business District Toolkit and Designation Program
Report Number: 22-0258
Location: No specific geographic location
Department: Development Services
Environmental Notice: The activity is not a “Project” as defined under Section 15378 of the California
Environmental Quality Act (CEQA) State Guidelines; therefore, pursuant to State Guidelines Section
15060(c)(3) no environmental review is required.
Recommended Action
Adopt a resolution accepting grant funds in the amount of $40,000 from The San Diego Foundation Age-
Friendly Communities grant to implement goals in the Age-Friendly Action Plan, authorizing the City
Manager or designee to enter into necessary agreements to implement the grant, and appropriating funds
for that purpose. (4/5 Vote Required)
SUMMARY
On July 10, 2018, the City Council adopted the City’s first Age-Friendly Action Plan (the “Plan”) and set a
variety of goals related to increasing the livability of the city. This action will accept and appropriate funds
from The San Diego Foundation Age-Friendly Communities (AFC) Grant (the “Grant”) program in the amount
of $40,000 to carry out goals contained within the Plan by creating a toolkit for businesses to designate as an
“Age-Friendly Business” and implement an “Age-Friendly Business District” within Downtown Chula Vista,
previously known as the Third Avenue Village area.
ENVIRONMENTAL REVIEW
The Director of Development Services reviewed the proposed action for compliance with CEQA and
determined that the action is not a “Project” as defined under Section 15378 of the State CEQA Guidelines;
2022/09/27 City Council Post Agenda Page 264 of 617
P a g e | 2
therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines the action is not subject to CEQA.
Therefore, no further environmental review is required.
BOARD/COMMISSION/COMMITTEE RECOMMENDATION
Not applicable.
DISCUSSION
The San Diego Foundation established an AFC Grant for San Diego jurisdictions that joined the AFC AARP
Network in November 2020 to “support services and initiatives to increase the quality of life of older adults
in the community and ultimately all San Diegans.” In 2021 the City implemented the CV Senior Connect phone
line through the Grant and in July 2022 the Foundation announced the City of Chula Vista was successful in
this year’s grant application process.
The Plan identified several goals to address better communication, sensitivity in public places , and respect
for older adults and recognized the need for all sectors of the community to be involved. Funds from the
Grant will help implement goals in the Outdoor Spaces & Buildings, Social Participation, Respect & Social
Inclusion, Community & Health Services, and Communication & Information Respect sections of the Chula
Vista Age-Friendly Action Plan adopted on July 10, 2018. Specifically, the following goals will be advanced by
Grant funds of $40,000:
Goal 1.1 Increase park usage and community ownership.
A. Create at least two (2) Park Action Groups (PAGs) to address community ownership of the park
and organize programs that increase the community’s presence (e.g., Adopt-A-Park, clean-ups,
etc.).
Goal 4.1 Develop culturally- and age-appropriate programming throughout the city.
D. Create an older adult-related theme for the “THIS is Chula” campaign and other identified
communication efforts surrounding respect, economic power, adventure and vibrancy in aging.
Goal 8.2 Develop behavioral health and dementia-friendly practices and awareness.
B. Host at least four (4) dementia-friendly trainings and workshops for businesses, families,
Community Based Organizations (CBOs) and/or health care in the south bay.
The City’s application identified the creation of a Business Designation Toolkit (the “Toolkit”) to provide a
pathway for businesses (e.g. incorporating priority reservation, ADA features, senior employment options)
and business “districts” (e.g. sensitive streetscape, % of designated businesses) to become more accessible
and pleasing for residents of all ages by using a “lens of age ,” and implement such in partnership with the
Third Avenue Village Association (TAVA) in the historic main street of Chula Vista.
The effort will engage the community and businesses along Third Avenue with surveys and a series of focus
groups in order to inform and develop the Toolkit which will help businesses start asking the right questions
about how they can improve interactions with persons of all ages and abilities and provide inspiration to
others that are also on the path to becoming more Age-Friendly. Some of the topic areas that will be covered
in the toolkit include accessibility, appeal, welcoming, communication, relevance, connectivity and will be
assessed in the areas of environment, communication, added value, and feedback, to name a few.
2022/09/27 City Council Post Agenda Page 265 of 617
P a g e | 3
Overall, the toolkit will provide a process and assessment tools to create a business designation and district
that is Age-Friendly with case studies from the implementation along Third Avenue that can be replicated in
other areas of Chula Vista, the region and nationally.
The process will also provide valuable feedback for the City and TAVA related to future Age-Friendly events
and infrastructure improvements that are desired by the community and will enhance the revitalization of
the area. Additionally, a marketing package will be developed for participating Age-Friendly designated
businesses and a campaign will be developed to promote the new Age-Friendly business district through the
existing #THISischula campaign.
DECISION-MAKER CONFLICT
Staff has reviewed the property holdings of the City Council and has found that Mayor Salas has real property
holdings within the boundaries of the project which is the subject of this action. However, to the extent that
any decision would have a reasonably foreseeable financial effect on the member’s real property, the effect
would be nominal, inconsequential, or insignificant. Consequently, pursuant to California Code of
Regulations Title 2, sections 18700 and 18702(b), this item does not present a real property-related conflict
of interest under the Political Reform Act (Cal. Gov't Code § 87100, et seq.).
Staff is not independently aware and has not been informed by any City Council member, of any other fact
that may constitute a basis for a decision-maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
There is no current year fiscal impact to the General Fund or the Development Services Fund as a result of
this action.
ONGOING FISCAL IMPACT
There is no ongoing fiscal impact to the General Fund or the Development Services Fund as a result of this
action. This is a one-time project with costs covered by the grant.
ATTACHMENTS
1. The San Diego Foundation AFC Grant Agreement
Staff Contact: Stacey Kurz, Housing Manager, Development Services
Laura C. Black, AICP, Interim Director of Development Services
2022/09/27 City Council Post Agenda Page 266 of 617
RESOLUTION NO. __________
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA ACCEPTING GRANT FUNDS FROM THE
SAN DIEGO FOUNDATION AGE-FRIENDLY
COMMUNITIES GRANT TO CREATE AND IMPLEMENT AN
AGE-FRIENDLY BUSINESS DESIGNATION AND BUSINESS
DISTRICT AND APPROPRIATING FUNDS THEREFOR
WHEREAS, the World Health Organization (WHO) launched an international effort,
entitled the Age-Friendly Cities and Communities Program, to help cities prepare for rapid
population aging and the parallel trend of urbanization and in the United States the American
Association of Retired Persons’ (AARPs’) Age-Friendly Communities Network (the “Network”)
is the affiliate to the WHO program; and
WHEREAS, the City Council authorized staff to submit an application to enter the
Network on May 10, 2016 by Resolution No. 2016-068 and in July 2016, the City of Chula Vista
became the 99th jurisdiction in the United States to enter, committing to a five-year process to
evaluate, develop an Action Plan and implement Age-Friendly concepts to encourage the
livability of the community for all generations; and
WHEREAS, on July 10, 2018, City Council adopted the first Chula Vista Age-Friendly
Action Plan, entitled ‘Chula Vista: Creating an Age-Friendly City, Age-Friendly Action Plan’;
and
WHEREAS, on August 2, 2022, The San Diego Foundation announced that the City of
Chula Vista was awarded a grant under the 2022 Age-Friendly Communities Grant in the amount
of $40,000.00 to accomplish goals under the Outdoor Spaces & Buildings, Social Participation,
Respect & Social Inclusion, Community & Health Services, and Communication & Information
Respect Sections of the Action Plan; and
WHEREAS, grant funds will enable the city to create a toolkit for businesses to designate
as an “Age-Friendly Business” and implement an “Age-Friendly Business District” within
Downtown Chula Vista, previously known as the Third Avenue Village area.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula
Vista, that it does hereby accept funds in the amount of $40,000.00 from The San Diego
Foundation Age-Friendly Communities Grant, authorizes the City Manager or designee to enter
into necessary agreements to implement such grant, and authorizes the appropriation of such
funds.
Presented by Approved as to form by
_____________________________________ ____________________________________
Laura C. Black, AICP Glen R. Googins
Interim Director of Development Services City Attorney
2022/09/27 City Council Post Agenda Page 267 of 617
AGE FRIENDLY COMMUNITIES GRANT
Grant ID #: A23114332 August 2, 2022
Please use this number in all correspondence.
Stacey Kurz
Housing Manager
City of Chula Vista
276 Fourth Avenue
Chula Vista, CA, 91910
Dear Stacey Kurz:
Congratulations! The City of Chula Vista has been selected to receive a $40,000 grant to
support Age-Friendly Business & District Designations.
This grant is made by the approval of San Diego Foundation’s Board of Governors. This
grant agreement is made between San Diego Foundation and The City of Chula Vista
(hereinafter referred to as “Grantee”).
Grant Summary
The Age-Friendly Business & District Designations program will provide a toolkit that
includes process and assessment tools to create a business designation and district that is
Age-Friendly with case studies from the implementation along Third Avenue that can be
replicated in other areas of Chula Vista, the region and nationally.
Program Deliverables
Expected Results of Age-Friendly Business & District Designations:
• The project timeframe is July 2022-June 2023 and is anticipated to serve up to 10,000
individuals.
• Increase park usage and community ownership
o Create at least two (2) Park Action Groups (PAGs) to address community
ownership of park and organize programs that increase the community’s
presence (e.g., Adopt-A-Park, clean ups, etc.)
• Develop culturally- and age- appropriate programming throughout the city
o Create an older adult related theme for the “THIS is Chula” campaign and
other identified communication efforts surrounding respect, economic
power, adventure and vibrancy in aging
• Develop behavioral health and dementia friendly practices and awareness.
o Host at least four (4) dementia friendly trainings and workshops for
businesses, families, CBOs and/or health care in the south bay
• Provide sustainability features and replicability through the involvement of New City
America and the established AF Business Toolkit
2022/09/27 City Council Post Agenda Page 268 of 617
Page 2
Agreement: AGE FRIENDLY COMMUNITIES GRANT
CITY OF CHULA VISTA, August 2022
Expected Reporting Activities
To best illustrate your accomplishments, reporting will include qualitative and quantitative information that illustrates the
demographic and geographic data of populations served. In addition to this, the sharing of images, testimonials and
updates on the progress of the project will take place over the course of the grant period. During the course of the grant,
representatives of the grantee organization may be asked to participate in events, media spotlights, or convening actions.
The data, written content, and visual assets that you collect over the course of the program cycle will be utilized to inform
San Diego Foundation of your work.
Deadline Reporting
Requirement
Engagement
June
2023
Data and related
content uploads
Grantee will upload:
• Content including photos, testimonials, videos, and/or stories to the online shared
folder depicting the program impact. This is an ongoing requirement, if these items are
available ahead of the deadline, early sharing is greatly appreciated. 1
• Project/program data, using the template provided by San Diego Foundation, and in
alignment with the attached Data Collection Guide (Addendum A). 2
June
2023
Final report, including
outcomes and data
At the conclusion of the grant period, Grantee will submit a final report. with description of the
project/program’s final outcomes. Grantee will share:
• Project/program data, using the template provided by San Diego Foundation, and in
alignment with the attached Data Collection Guide (Addendum A). 2
• An evaluation of impact of the project/program, including outcomes and metrics.
Ongoing Communications
Coordination
If opportunities for collaboration around public visibility for the project/program arise,
the Grantee will coordinate with San Diego Foundation staff, including Communications
team, to plan public-facing engagement and media coverage around this effort.
1. Capture and provide testimonials, videos, photos, or infographics that tell a story of pr ogram impact. San Diego
Foundation requests photos, videos, or written testimonials from individuals who have been positively impacted by the
program. During the life cycle of the grant program, please identify individuals with inspiring stories who are wi lling to
speak about the value of the program in their lives. When sending photos, please visibly show activity and include front -
facing people and consider any media waivers that may need to be signed and shared. Please include a caption that
describes the activity and names of individuals in the picture.
2. Track and record information relevant to the program, referencing Grant Program Data Collection Guide for content
guidelines.
2022/09/27 City Council Post Agenda Page 269 of 617
Page 3
Agreement: AGE FRIENDLY COMMUNITIES GRANT
CITY OF CHULA VISTA, August 2022
Acknowledging Your Grant
This grant was made possible by the Age Friendly Communities Initiative at San Diego Foundation. Please acknowledge your
grant using the following language: This program was made possible thanks to grant support from San Diego Foundation.
When planning to write or post information about the grant award and program, coordinate with San Diego Foundation
Communications Department prior to publishing. This is to ensure proper usage of San Diego Foundat ion brand and logo, as
well as to allow San Diego Foundation to coordinate and complement communications efforts, when appropriate.
If you need a description of San Diego Foundation please use: San Diego Foundation inspires enduring philanthropy and
enables community solutions to improve the quality of life in our region. Please always use our full name, “San Diego
Foundation” (please note ‘The’ has been removed). Please check with our Communications team and consult our online
resource for utilizing San Diego Foundation logo at SDFoundation.org.
Terms of the Grant
San Diego Foundation grant funds may be expended only for charitable, scientific, literary or educational purposes. This
grant is made only for the purposes stated in this letter and it is unders tood that these grant funds will be used for such
purposes. It is also understood that no variances will be made from the purpose of the grant without San Diego
Foundation’s prior written approval. Grantees are responsible for attaining appropriate work permits, if necessary, and
abiding by all relevant state and federal labor laws. Any grant funds not expended for the purpose of the grant will be
returned to San Diego Foundation. To be eligible for future funding, you must fulfill the responsibilities outl ined here. This
does not guarantee future funding. If you have any questions, please contact Grants Administration at 619 ‐235‐2300 or at
grants@sdfoundation.org.
Diversity Resolution
San Diego Foundation supports and encourages diversity in all of its forms, including, but not limited to age, disability
status, income or economic circumstance, ethnicity, gender, race, religion and sexual orientation.
2022/09/27 City Council Post Agenda Page 270 of 617
Page 4
Agreement: AGE FRIENDLY COMMUNITIES GRANT
CITY OF CHULA VISTA, August 2022
If this letter correctly sets forth your understanding of the terms of this agreement, please have the appropriate officer
from your organization execute this agreement electronically and send to CommunityImpact@sdfoundation.org. Please
keep an electronic and printed copy for your records.
Best wishes,
Mark A. Stuart, CFRE
President & CEO
Accepted on behalf of City of Chula Vista (Grantee) by:
__________________________________________
Authorized Signature
__________________________________________
Printed Name
__________________________________________
Title
__________________________________________
Date
2022/09/27 City Council Post Agenda Page 271 of 617
Page 5
Addendum A
Agreement: AGE FRIENDLY COMMUNITIES GRANT
CITY OF CHULA VISTA, August 2022
Data Collection Guide
San Diego Foundation believes one of the best ways to measure community impact is by collecting and sharing data and stories of
impact. Within the appropriate guidelines of your organization, please track the following metrics to the best of your ability. We
recognize that not all organizations are able to gather all data identified in this document and appreciate the effort to gather what is
appropriate/feasible. This valuable information will help to inform future grant-making initiatives.
• Visual assets, testimonials, additional resources, and materials:
o Capture and provide testimonials, videos, photos, and/or infographics that tell a story of program
impact.
o When capturing photos, please visibly show activity and include front-facing people.
o All images should include a caption that describes the activity, date, location, and names of individuals
in the image.
o Identify individuals with inspiring stories who are willing to speak about the program and the value of
the program in their lives.
o Links to relevant media coverage, publications, podcasts and/or blogs related to the execution of the
grant.
o Any additional resources, materials (i.e. graphics, fact sheets, etc.) that demonstrate the impact of
your work.
• Demographic information:
o Total Served
o Gender
o Ethnicity
o Age
o Annual Household Income
o Participant Zip Codes or Zip Codes of Areas Served (please specific which of these you’ll use)
• Program information:
o Provide the program’s final outcomes, referencing expected results/deliverables as listed on page 1
(including completion rates, if applicable).
2022/09/27 City Council Post Agenda Page 272 of 617
2022/09/27 City Council Post Agenda Page 273 of 617
v . 0 03 P a g e | 1
September 27, 2022
Item Title
Agreement: Approve a Brush Clearance Services Agreement with Kingsborough Atlas Tree Surgery, Inc.
Report Number: 22-0243
Location: Barons Canyon, Bonita Long Canyon, Church Canyon, Goats Hill, Independence Canyon, and
Lynwood Hills (named City canyons)
Department: Public Works
Environmental Notice: The Project qualifies for a Categorical Exemption pursuant to the California
Environmental Quality Act State Guidelines Section 15301 Class 1 (Existing Facilities) and Section 15304
Class 4 (Minor Alterations to Land). The Project is also Exempt under a regulatory program of the Fish and
Game Commission pursuant to Section15251(b).
Recommended Action
Adopt a resolution approving an agreement for brush clearance services in certain City canyons with
Kingsborough Atlas Tree Surgery, Inc. in an amount not-to-exceed $3,169,593.
SUMMARY
On August 23, 2022, the City received two (2) bids for brush clearance services in certain City canyons.
Funding for the proposed agreement is included in the budgets for the Federal Emergency Management
Agency (FEMA) Hazard Mitigation Grant CIP Project CTY0234, which the City Council adopted in December
2021. Staff’s recommendation is that Council accept the bids and approve a brush clearance agreement with
Kingsborough Atlas Tree Surgery, Inc.
ENVIRONMENTAL REVIEW
The Director of Development Services has reviewed the proposed project for compliance with the California
Environmental Quality Act (CEQA) and has determined that the project qualifies for a Categorical Exemption
pursuant to State CEQA Guidelines Section 15301 Class 1 (Existing Facilities) and Section 15304 Class 4
(Minor Alterations to Land) because the proposed project would not result in a significant effect on the
environment, create a cumulative impact, damage a scenic highway, or cause a substantial adverse change in
the significance of a historical resource. The Project is also Exempt under a regulatory program of the Fish
and Game Commission pursuant to Section15251(b) as further outlined in the Memorandum Of
2022/09/27 City Council Post Agenda Page 274 of 617
P a g e | 2
Understanding Between the Fish and Wildlife Service of The United States Department of the Interior, the
California Department of Fish and Game, the California Department of Forestry, the San Diego County Fire
Chief's Association and the Fire District's Association of San Diego County authorizing abatement of
flammable vegetation, as executed on February 26, 1997. Thus, no further environmental review is required.
BOARD/COMMISSION/COMMITTEE RECOMMENDATION
Not Applicable.
DISCUSSION
In August 2022, Staff solicited a Request for Bids for brush clearance services for certain City canyons. On
August 23, 2022, the Director of Public Works received and opened two (2) bids via PlanetBids from
Kingsborough Atlas Tree Surgery, Inc. (Kingsborough) and Utility Tree Service, LLC respectively. The two
bids are shown below:
Kingsborough Atlas Tree Surgery, Inc. (Kingsborough)
Utility Tree Service, LLC
Staff has reviewed the bids and determined that Kingsborough’s bid is responsive, and Kingsborough is the
lowest responsible bidder. The bids received were higher than the available funding for this project as it is
being funded by a FEMA grant which required matching funds. Kingsborough has agreed to a reduction in
scope of the project to bring the total contract cost within the available budget. As such, Staff recommends
2022/09/27 City Council Post Agenda Page 275 of 617
P a g e | 3
accepting Kingsborough’s bid and awarding the brush clearance contract to Kingsborough in the amounts
shown below.
The agreement with the Kingsborough includes the following services and requirements:
Kingsborough will perform brush clearance services including but not limited to modification of
native and non-native plant materials for fire safety along the rims of the named canyon. The primary
goal is to increase the established defensible space zone between structures that are in direct
proximity to the urban interface with canyons. The additional fuel reduction zone is expected to
provide the necessary area required for the Fire Department to defend people and properties from a
potential conflagration within the canyons.
Objectives of the brush management services are to:
o Implement Zone 2 brush management activities in accordance with the guidelines contained in
the City’s Multiple Species Conservation Program (MSCP) Subarea plan.
o Reduce the height and density of existing plant material to create a “mosaic” pattern of vegetation
with adequate spacing between the shrubs to reduce the fire ladder effect.
o Cut non-native grasses and weeds to 2 inches in height to reduce rapid ignition potential and
competition for native species. Approved herbicides shall be applied immediately to cut non-
native grasses and perennials and other weeds to ensure their complete desiccation and deter
their regrowth.
o Protect native habitat by minimizing impact in the adjacent areas.
Kingsborough will revegetate areas of brush clearance with a hydroseed mix of specified plant
species.
Kingsborough will be required to provide insurance and to indemnify the City, and the agreement
contains other risk management provisions to protect the City from liability.
If approved, Kingsborough will begin work no sooner than September 28, 2022, and complete the work by
no later than February 28, 2023.
Kingsborough will be required to pay prevailing wages to persons employed by them for the work performed
under this contract and shall ensure compliance with all applicable state and local laws governing the
payment of prevailing wages.
CANYON NAME/ACREAGE Project Management Prepare Work Plan Tribal Notifiation Field Coordination
Biological Monitoring
and Reporting
Brush and Vegetation
Management Services CANYON TOTALS Per Acre Cost
Barons Canyon (30.72 acres)4,753.98$ 448.56$ 200.00$ 4,753.98$ 9,748.89$ 571,951.72$ 591,857.13$ 19,264.30$
Bonita Long Canyon (40.89 acres)6,326.88$ 596.96$ 200.00$ 6,326.88$ 12,974.41$ 761,299.01$ 787,724.14$ 19,265.41$
Church Canyon (19.67 acres)3,042.90$ 287.11$ 200.00$ 3,042.90$ 6,240.02$ 366,220.22$ 379,033.15$ 19,274.51$
Goats Hill (43.08 ac)6,666.45$ 629.00$ 200.00$ 6,666.45$ 13,670.76$ 802,072.91$ 829,905.57$ 19,263.17$
Independence Canyon (8.62 acres)1,333.29$ 125.80$ 200.00$ 1,333.29$ 2,734.15$ 160,489.04$ 166,215.57$ 19,290.38$
Lynwood Hills (21.53 acres)3,331.02$ 314.29$ 200.00$ 3,331.02$ 6,830.86$ 400,850.25$ 414,857.44$ 19,271.49$
TOTALS 25,454.52$ 2,401.72$ 1,200.00$ 25,454.52$ 52,199.09$ 3,062,883.15$ 3,169,593.00$ 19,267.81$
TASK
2022/09/27 City Council Post Agenda Page 276 of 617
P a g e | 4
DECISION-MAKER CONFLICT
Staff has determined that the action contemplated by this item solely concerns the repairs, replacement, or
maintenance of existing streets, water, sewer, storm drainage or similar facilities, and any member’s
property will not be affected disproportionately to other properties receiving the same services.
Consequently, pursuant to California Code of Regulations Title 2, sections 18700 and 18702.2(d)(1)), this
item does not present a real property-related conflict of interest under the Political Reform Act (Cal. Gov't
Code § 87100, et seq.).
Staff is not independently aware and has not been informed by any City Council member, of any other fact
that may constitute a basis for a decision-maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
There is no additional current year fiscal impact. City Council previously approved the appropriation of
FEMA grant funds and the required match that was appropriated from the General Fund.
ONGOING FISCAL IMPACT
There is no ongoing fiscal impact.
ATTACHMENT
1. 2-Party Agreement with Kingsborough Atlas Tree Surgery, Inc.
Staff Contact: Sam Oludunfe, City Forester & Open Space Manager.
2022/09/27 City Council Post Agenda Page 277 of 617
RESOLUTION NO.
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA ACCEPTING BIDS AND APPROVING AN
AGREEMENT FOR BRUSH CLEARANCE SERVICES
BETWEEN THE CITY AND KINGSBOROUGH ATLAS TREE
SURGERY, INC.
WHEREAS, on August 5, 2022, City staff issued a Request for Bids for brush clearance
services; and
WHEREAS, on August 23, 2022, the City received two (2) bids from Kingsborough Atlas
Tree Surgery, Inc. and Utility Tree Service, LLC; and
WHEREAS, after completing review of the bids, staff determined Kingsborough Atlas
Tree Surgery, Inc. to be the lowest responsive and responsible lowest bidder; and
WHEREAS, Staff recommends the City Council of the City of Chula Vista accepts the
bids and approve the brush clearance services agreement with Kingsborough Atlas Tree Surgery,
Inc. in an amount not-to-exceed $3,169,593.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula Vista
that it:
1. Accepts bids submitted in response to the request for bids for a brush clearance service
agreement.
2. Approves the City of Chula Vista Contractor Services Agreement with Kingsborough Atlas
Tree Surgery, Inc. to Provide Brush Clearance Services, in the form presented, with such
minor modifications as may be required or approved by the City Attorney, directs a copy
to be kept on file in the Office of the City Clerk, and authorizes and directs the City
Manager or designee to execute the same.
Presented by Approved as to form by
_________________________ __________________________
Matt Little Glen R. Googins
Director of Public Works City Attorney
2022/09/27 City Council Post Agenda Page 278 of 617
1 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
CITY OF CHULA VISTA
CONTRACTOR SERVICES AGREEMENT
WITH KINGSBOROUGH ATLAS TREE SURGERY, INC.
TO PROVIDE BRUSH CLEARANCE SERVICES
This Agreement is entered into effective as of September 27, 2022, by and between the City of Chula Vista, a
chartered municipal corporation (“City”) and Kingsborough Atlas Tree Surgery, Inc., a California corporation
(“Contractor”), (collectively, the “Parties” and, individually, a “Party”) with reference to the following facts:
RECITALS
WHEREAS, on August 5, 2022, City staff issued a Request for Bids for brush clearance services Barons
Canyon, Bonita Long Canyon, Church Canyon, Goats Hill Canyon, Independence Canyon, and Lynwood Hills
Canyon; and
WHEREAS, on August 23, 2022, two (2) bid were received from Kingsborough Atlas Tree Surgery, Inc.
and Utility Tree Service, LLC respectively for the brush clearance services contract; and
WHEREAS, after completing review for responsiveness, staff determined Kingsborough Atlas Tree
Surgery, Inc. to be the responsible lowest bidder, submitting a responsive bid based on bid line-item unit costs;
and
WHEREAS, the City Council of the City of Chula Vista accepted the bids and awarded the brush clearance
services contract to Kingsborough Atlas Tree Surgery, Inc. on September 27, 2022; and
WHEREAS Contractor warrants and represents that it is experienced and staffed in a manner such that it
can deliver the services required of Contractor to City in accordance with the time frames and the terms and
conditions of this Agreement.
[End of Recitals. Next Page Starts Obligatory Provisions.]
2022/09/27 City Council Post Agenda Page 279 of 617
2 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
OBLIGATORY PROVISIONS
NOW, THEREFORE, in consideration of the above recitals, the covenants contained herein, and other
good and valuable considerations, the receipt and sufficiency of which the Parties hereby acknowledge, City
and Contractor hereby agree as follows:
1. SERVICES
1.0. Contract Documents. This Agreement consists of the following contract documents (“Contract
Documents”), all of which are incorporated into and made a part of this Agreement as if set forth in full:
1.0.1. This Agreement and all exhibits hereto, and any change orders, amendments, and supplemental
agreements duly authorized and executed by authorized representatives of the City and Contractor.
1.0.2. All permits for the Project.
1.0.3. The City of Chula Vista’s Standard Special Provisions, Standard Special Provisions
(“Greenbook”), Special Provisions, and Standard Plans.
1.0.4. All referenced specifications, plans, and materials.
1.0.5. The Project’s Notice to Bidders, Bid Requirements and Conditions, Bid Form, Special Provisions
– General, Special Provisions – Technical, and Bid General Provisions.
1.0.6. The successful bidder’s bid documents submitted in response to the request for bid, and any post-
bid documentation submitted prior to the award of the Project contract.
1.1. Required Services. Contractor agrees to perform the services, and deliver to City the “Deliverables”
(if any) described in the attached Exhibit A, incorporated into the Agreement by this reference, within the
time frames set forth therein, time being of the essence for this Agreement. The services and/or Deliverables
described in Exhibit A shall be referred to herein as the “Required Services.”
1.2. Reductions in Scope of Work. City may independently, or upon request from, from time to time,
reduce the Required Services to be performed by the Contractor/Service Provider under this Agreement. Upon
doing so, City and Contractor agree to meet and confer in good faith for the purpose of negotiating a
corresponding reduction in the compensation associated with the reduction.
1.3. Additional Services. Subject to compliance with the City’s Charter, codes, policies, procedures and
ordinances governing procurement and purchasing authority, City may request Contractor provide additional
services related to the Required Services (“Additional Services”). If so, City and Contractor agree to meet and
confer in good faith for the purpose of negotiating an amendment to Exhibit A, to add the Additional Services.
Unless otherwise agreed, compensation for the Additional Services shall be charged and paid consistent with
the rates and terms already provided therein. Once added to Exhibit A, “Additional Services” shall also
become “Required Services” for purposes of this Agreement.
1.4. Standard of Care. Contractor expressly warrants and agrees that any and all hereunder shall be
performed in accordance with the highest standard of care exercised by members of the profession currently
practicing under similar conditions and in similar locations.
2022/09/27 City Council Post Agenda Page 280 of 617
3 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
1.5. No Waiver of Standard of Care. Where approval by City is required, it is understood to be conceptual
approval only and does not relieve the Contractor of responsibility for complying with all laws, codes, industry
standards, and liability for damages caused by negligent acts, errors, omissions, noncompliance with industry
standards, or the willful misconduct of the Contractor or its subcontractors.
1.6. Security for Performance. In the event that Exhibit A Section 4 indicates the need for Contractor to
provide additional security for performance of its duties under this Agreement, Contractor shall provide such
additional security prior to commencement of its Required Services in the form and on the terms pr escribed
on Exhibit A, or as otherwise prescribed by the City Attorney.
1.7. Compliance with Laws. In its performance of the Required Services, Contractor shall comply with
any and all applicable federal, state and local laws, including the Chula Vista Municipal Code.
1.8. Business License. Prior to commencement of work, Contractor shall obtain a business license from
City.
1.9. Subcontractors. Prior to commencement of any work, Contractor shall submit for City’s information
and approval a list of any and all subcontractors to be used by Contractor in the performance of the Required
Services. Contractor agrees to take appropriate measures necessary to ensure that all subcontractors and
personnel utilized by the Contractor to complete its obligations und er this Agreement comply with all
applicable laws, regulations, ordinances, and policies, whether federal, state, or local. In addition, if any
subcontractor is expected to fulfill any responsibilities of the Contractor under this Agreement, Contractor
shall ensure that each and every subcontractor carries out the Contractor’s responsibilities as set forth in this
Agreement. The Contractor is fully responsible for the acts and omissions of all subcontractors of every tier
for the Project (as defined in Exhibit A), and for all persons and entities either directly or indirectly employed
by or under the control of any subcontractor in the same manner and to the same extent that Contractor is
responsible for the acts and omissions of persons directly employed by it or under its control pursuant to this
Agreement.
1.9.1. Subcontract Indemnity. Contractor shall require all subcontracts for the Project to obligate each
subcontractor, with respect to the work to be performed under that subcontract, to defend, indemnify, protect,
and hold harmless the Indemnified Parties (as defined in Section 4.1) in the same manner and to the same
extent that Contractor is required to defend, indemnify, protect, and hold harmless the Indemnified Parties
under this Agreement.
1.9.2. Subcontract Insurance. Contractor shall require all subcontracts for the Project to obligate each
subcontractor, with respect to the work to be performed under that subcontract, to procure and maintain
insurance in the same manner and to the same extent that Contractor is required to procure and maintain
insurance under the Agreement, including without limitation naming the City, its officers, officials,
employees, and volunteers as additional insureds.
1.9.3. Subcontractor Licensure. Contractor shall require all subcontractors for the Project to be
appropriately licensed before commencing work for the Project, and to remain licensed for the duration of
their work performed under the subcontract. In the event that a subcontractor is not properly licensed at any
time during the Project, Contractor shall immediately cease payment to that subcontractor and Contractor
shall return to the City any payment made to that subcontractor for work performed during the period for
which the subcontractor was not licensed.
2022/09/27 City Council Post Agenda Page 281 of 617
4 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
1.9.4. Subcontractor Payments. Contractor shall pay its subcontractors for the Project not later than
seven (7) days after receipt of each progress payment received in accordance with the provision in Section
7108.5 of the California Business and Professions Code. Any delay or postponement of payment may take
place only for good cause and with the City’s prior written approval. Any violation of Section 7108.5 shall
subject the violating Contractor and its respective subcontractors to the penalties, sanctions, and other
remedies of that section.
1.10. Term. This Agreement shall commence on the earlier to occur of the Effective Date or Contractor’s
commencement of the Required Services hereunder, and shall terminate when the Parties have complied with
all their obligations hereunder; provided, however, provisions which expressly survive termination shall
remain in effect.
2. COMPENSATION
2.1. General. For satisfactory performance of the Required Services, City agrees to compensate Contractor
in the amount(s) and on the terms set forth in Exhibit A, Section 4. Standard terms for billing and payment
are set forth in this Section 2.
2.2. Detailed Invoicing. Contractor agrees to provide City with a detailed invoice for services performed
each month, within thirty (30) days of the end of the month in which the services were performed, unless
otherwise specified in Exhibit A. Invoicing shall begin on the first of the month following the Effective Date
of the Agreement. All charges must be presented in a line item format with each task separately explained in
reasonable detail. Each invoice shall include the current monthly amount being billed, the amount invoiced to
date, and the remaining amount available under any approved budget. Contractor must obtain prior written
authorization from City for any fees or expenses that exceed the estimated budget.
2.3. Payment to Contractor. Upon receipt of a properly prepared invoice and confirmation that the Required
Services detailed in the invoice have been satisfactorily performed, City shall pay Contractor for the invoice
amount within thirty (30) days. Payment shall be made in accordance with the terms and conditions set forth
in Exhibit A and section 2.4, below. At City’s discretion, invoices not timely submitted may be subject to a
penalty of up to five percent (5%) of the amount invoiced.
2.4. Retention Policy. City shall retain ten percent (10%) of the amount due for Required Services detailed
on each invoice (the “holdback amount”). Upon City review and determination of Project Completion, the
holdback amount will be issued to Contractor.
2.5. Reimbursement of Costs. City may reimburse Contractor’s out-of-pocket costs incurred by Contractor
in the performance of the Required Services if negotiated in advance and included in Exhibit A. Unless
specifically provided in Exhibit A, Contractor shall be responsible for any and all out-of-pocket costs incurred
by Contractor in the performance of the Required Services.
2.6. Exclusions. City shall not be responsible for payment to Contractor for any fees or costs in excess of
any agreed upon budget, rate, or other maximum amount(s) provided for in Exhibit A. City shall also not be
responsible for any cost: (a) incurred prior to the Effective Date; or (b) arising out of or related to the errors,
omissions, negligence or acts of willful misconduct of Contractor, its agents, employees, or subcontractors.
2.7. Payment Not Final Approval. Contractor understands and agrees that payment to the Contractor or
reimbursement for any Contractor costs related to the performance of Required Services does not constitute a
City final decision regarding whether such payment or cost reimbursement is allowable and eligible for
2022/09/27 City Council Post Agenda Page 282 of 617
5 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
payment under this Agreement, nor does it constitute a waiver of any violation by Contractor of the terms of
this Agreement. If City determines that Contractor is not entitled to receive any amount of compensation
already paid, City will notify Contractor in writing and Contractor shall promptly return such amount.
3. INSURANCE
3.1. Required Insurance. Contractor must procure and maintain, during the period of performance of Required
Services under this Agreement, and for twelve months after completion of Required Services, the policies of
insurance described on the attached Exhibit B, incorporated into the Agreement by this reference (the
“Required Insurance”). The Required Insurance shall also comply with all other terms of this Section.
3.2. Deductibles and Self-Insured Retentions. Any deductibles or self-insured retentions relating to the
Required Insurance must be disclosed to and approved by City in advance of the commencement of work.
3.3. Standards for Insurers. Required Insurance must be placed with licensed insurers admitted to transact
business in the State of California with a current A.M. Best’s rating of A V or better, or, if insurance is placed
with a surplus lines insurer, insurer must be listed on the State of California List of Eligible Surplus Lines
Insurers (LESLI) with a current A.M. Best’s rating of no less than A X. For Workers’ Compensation
Insurance, insurance issued by the State Compensation Fund is also acceptable.
3.4. Subcontractors. Contractor must include and/or require to be included all subcontractors of every tier
as insureds under its policies and/or furnish separate certificates and endorsements demonstrating separate
coverage for those not under its policies. Any separate coverage for subc ontractors of every tier must also
comply with the terms of this Agreement.
3.5. Additional Insureds. City, its officers, officials, employees, agents, and volunteers must be named as
additional insureds with respect to any policy of general liability, automobile, or pollution insurance specified
as required in Exhibit B or as may otherwise be specified by City’s Risk Manager. The general liability
additional insured coverage must be provided in the form of an endorsement to the Contractor’s insurance
using ISO CG 2010 (11/85) or its equivalent; such endorsement must not exclude Products/Completed
Operations coverage.
3.6. General Liability Coverage to be “Primary”. Contractor’s general liability coverage must be primary
insurance as it pertains to the City, its officers, officials, employees, agents, and volunteers. Any insurance or
self-insurance maintained by the City, its officers, officials, employees, or volunteers is wholly separate from
the insurance provided by Contractor and in no way relieves Contractor from its responsibility to provide
insurance.
3.7. No Cancellation. No Required Insurance policy may be canceled by either Party during the required
insured period under this Agreement, except after thirty days’ prior written notice to the City by certified mail,
return receipt requested. Prior to the effective date of any such cancellation Contractor must procure and put
into effect equivalent coverage(s).
3.8. Waiver of Subrogation. Contractor’s insurer(s) will provide a Waiver of Subrogation in favor of the
City for each Required Insurance policy under this Agreement. In addition, Contractor waives any right it
may have or may obtain to subrogation for a claim against City.
3.9. Verification of Coverage. Prior to commencement of any work, Contractor shall furnish City with
original certificates of insurance and any amendatory endorsements necessary to demonstrate to City that
Contractor has obtained the Required Insurance in compliance with the terms of this Agreement. The words
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“will endeavor” and “but failure to mail such notice shall impose no obligation or liability of any kind upon
the company, its agents, or representatives” or any similar language must be deleted from all certificates. The
required certificates and endorsements should otherwise be on industry standard forms. The City reserves the
right to require, at any time, complete, certified copies of all required insurance policies, including
endorsements evidencing the coverage required by these specifications.
3.10. Claims-Made Policy Requirements. If General Liability, Pollution and/or Asbestos Pollution Liability
and/or Errors & Omissions coverage are required and are provided on a claims -made form, the following
requirements also apply:
a. The “Retro Date” must be shown, and must be before the date of this Agreement or the beginning
of the work required by this Agreement.
b. Insurance must be maintained, and evidence of insurance must be provided, for at least five (5)
years after completion of the work required by this Agreement.
c. If coverage is canceled or non-renewed, and not replaced with another claims-made policy form
with a “Retro Date” prior to the effective date of this Agreement, the Contractor must purchase “extended
reporting” coverage for a minimum of five (5) years after completion of the work required by this Agreement.
d. A copy of the claims reporting requirements must be submitted to the City for review.
3.11. Not a Limitation of Other Obligations. Insurance provisions under this section shall not be construed
to limit the Contractor obligations under this Agreement, including Indemnity.
3.12. Additional Coverage. To the extent that insurance coverage provided by Contractor maintains higher
limits than the minimums appearing in Exhibit B, City requires and shall be entitled to coverage for higher
limits maintained.
4. INDEMNIFICATION
4.1. General. To the maximum extent allowed by law, Contractor shall protect, defend, indemnify and hold
harmless City, its elected and appointed officers, agents, employees and volunteers (collectively,
“Indemnified Parties”), from and against any and all claims, demands, causes of action, costs, expenses,
(including reasonable attorneys’ fees and court costs), liability, loss, damage or injury, in law or equity, to
property or persons, including wrongful death, in any manner arising out of or incident to any alleged acts,
omissions, negligence, or willful misconduct of Contractor, its officials, officers, employees, agents, and
contractors, arising out of or in connection with the performance of the Required Services, the results of such
performance, or this Agreement. This indemnity provision does not include any claims, damages, liability,
costs and expenses arising from the sole negligence, active negligence, or willful misconduct of the
Indemnified Parties. Also covered is liability arising from, connected with, caused by or claimed to be caused
by the active or passive negligent acts or omissions of the Indemnified Parties which may be in combin ation
with the active or passive negligent acts or omissions of the Contractor, its employees, agents or officers, or
any third party.
4.2. Modified Indemnity Where Agreement Involves Design Professional Services. Notwithstanding the
forgoing, if the services provided under this Agreement are design professional services, as defined by
California Civil Code section 2782.8, as may be amended from time to time, the defense and indemnity
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obligation under Section 1, above, shall be limited to the extent requir ed by California Civil Code section
2782.8.
4.3. Costs of Defense and Award. Included in Contractor’s obligations under this Section 4 is Contractor’s
obligation to defend, at Contractor’s own cost, expense and risk, any and all suits, actions or other l egal
proceedings that may be brought or instituted against one or more of the Indemnified Parties. Subject to the
limitations in this Section 4, Contractor shall pay and satisfy any judgment, award or decree that may be
rendered against one or more of the Indemnified Parties for any and all related legal expenses and costs
incurred by any of them.
4.4. Contractor Obligations Not Limited or Modified. Contractor’s obligations under this Section 4 shall
not be limited to insurance proceeds, if any, received by the Indemnified Parties, or by any prior or subsequent
declaration by the Contractor. Furthermore, Contractor’s obligations under this Section 4 shall in no way limit,
modify or excuse any of Contractor’s other obligations or duties under this Agreement.
4.5. Enforcement Costs. Contractor agrees to pay any and all costs City incurs in enforcing Contractor’s
obligations under this Section 4.
4.6. Survival. Contractor’s obligations under this Section 4 shall survive the termination of this Agreement.
5. FINANCIAL INTERESTS OF CONTRACTOR.
5.1. Form 700 Filing. The California Political Reform Act and the Chula Vista Conflict of Interest Code
require certain government officials and Contractor performing work for government agencies to publicly
disclose certain of their personal assets and income using a Statement of Economic Interests form (Form 700).
In order to assure compliance with these requirements, Contractor shall comply with the disclosure
requirements identified in the attached Exhibit C, incorporated into the Agreement by this reference.
5.2. Disclosures; Prohibited Interests. Independent of whether Contractor is required to file a Form 700,
Contractor warrants and represents that it has disclosed to City any economic interests held by Contractor, or
its employees or subcontractors who will be performing the Required Services, in any real property or project
which is the subject of this Agreement. Contractor warrants and represents that it has not employed or retained
any company or person, other than a bona fide employee or approved subcontractor work ing solely for
Contractor, to solicit or secure this Agreement. Further, Contractor warrants and represents that it has not paid
or agreed to pay any company or person, other than a bona fide employee or approved subcontractor working
solely for Contractor, any fee, commission, percentage, brokerage fee, gift or other consideration contingent
upon or resulting from the award or making of this Agreement. Contractor further warrants and represents
that no officer or employee of City has any interest, whether contractual, non-contractual, financial or
otherwise, in this transaction, the proceeds hereof, or in the business of Contractor or Contractor’s
subcontractors. Contractor further agrees to notify City in the event any such interest is discovered whether
or not such interest is prohibited by law or this Agreement. For breach or violation of any of these warranties,
City shall have the right to rescind this Agreement without liability.
6. REMEDIES
6.1. Termination for Cause. If for any reason whatsoever Contractor shall fail to perform the Required
Services under this Agreement in a proper or timely manner, or if Contractor shall violate any of the other
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covenants, agreements or conditions of this Agreement (each a “Default”), in addition to any and all o ther
rights and remedies City may have under this Agreement, at law or in equity, City shall have the right to
terminate this Agreement by giving five (5) days written notice to Contractor. Such notice shall identify the
Default and the Agreement termination date. If Contractor notifies City of its intent to cure such Default prior
to City’s specified termination date, and City agrees that the specified Default is capable of being cured, City
may grant Contractor up to ten (10) additional days after the designated termination date to effectuate such
cure. In the event of a termination under this Section 6.1, Contractor shall immediately provide City any and
all ”Work Product” (defined in Section 7 below) prepared by Contractor as part of the Required Services.
Such Work Product shall be City’s sole and exclusive property as provided in Section 7 hereof. Contractor
may be entitled to compensation for work satisfactorily performed prior to Contractor’s receipt of the Default
notice; provided, however, in no event shall such compensation exceed the amount that would have been
payable under this Agreement for such work, and any such compensation shall be reduced by any costs
incurred or projected to be incurred by City as a result of the Default.
6.2. Termination or Suspension for Convenience of City. City may suspend or terminate this Agreement, or
any portion of the Required Services, at any time and for any reason, with or without cause, or for no reason
by giving specific written notice to Contractor of such termination or suspension at least fifteen (15) days
prior to the effective date thereof. Upon receipt of such notice, Contractor shall immediately cease all work
under the Agreement and promptly deliver all “Work Product” (defined in Section 7 below) to C ity. Such
Work Product shall be City's sole and exclusive property as provided in Section 7 hereof. Contractor shall be
entitled to receive just and equitable compensation for this Work Product in an amount equal to the amount
due and payable under this Agreement for work satisfactorily performed as of the date of the
termination/suspension notice plus any additional remaining Required Services requested or approved by City
in advance that would maximize City’s value under the Agreement.
6.3. Waiver of Claims. In the event City terminates the Agreement in accordance with the terms of this
Section, Contractor hereby expressly waives any and all claims for damages or compensation as a result of
such termination except as expressly provided in this Section 6.
6.4. Administrative Claims Requirements and Procedures. No suit or arbitration shall be brought arising
out of this Agreement against City unless a claim has first been presented in writing and filed with City and
acted upon by City in accordance with the procedures set forth in Chapter 1.34 of the Chula Vista Municipal
Code, as same may be amended, the provisions of which, including such policies and procedures used by City
in the implementation of same, are incorporated herein by this reference. Upon request by City, Contractor
shall meet and confer in good faith with City for the purpose of resolving any dispute over the terms of this
Agreement.
6.5. Governing Law/Venue. This Agreement shall be governed by and construed in accordance with the
laws of the State of California. Any action arising under or relating to this Agreement shall be brought only
in San Diego County, State of California.
6.6. Service of Process. Contractor agrees that it is subject to personal jurisdiction in California. If
Contractor is a foreign corporation, limited liability company, or partnership that is not registered with the
California Secretary of State, Contractor irrevocably consents to service of process on Contractor by first class
mail directed to the individual and address listed under “For Legal Notice,” in section 1.B. of Exhibit A to
this Agreement, and that such service shall be effective five days after mailing.
7. OWNERSHIP AND USE OF WORK PRODUCT
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Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
All reports, studies, information, data, statistics, forms, designs, plans, procedures, systems, and any other
materials or properties produced in whole or in part under this Agreement in connection with the performance
of the Required Services (collectively “Work Product”) shall be the sole and exclusive property of City. No
such Work Product shall be subject to private use, copyrights, or patent rights by Contractor in the United
States or in any other country without the express, prior written consent of City. City shall have unrestricted
authority to publish, disclose, distribute, and otherwise use, copyright or patent, in whole or in part, any such
Work Product, without requiring any permission of Contractor, except as may be limited by the provisions of
the Public Records Act or expressly prohibited by other applicable laws. With respect to computer files
containing data generated as Work Product, Contractor shall make available to City, upon reasonable written
request by City, the necessary functional computer software and hardware for purposes of accessing,
compiling, transferring, and printing computer files.
8. GENERAL PROVISIONS
8.1. Reserved.
8.2. Assignment. City would not have entered into this Agreement but for Contractor’s unique
qualifications and traits. Contractor shall not assign any of its rights or responsibilities under this Agreement,
nor any part hereof, without City’s prior written consent, which City may grant, condition, or deny in its sole
discretion.
8.3. Authority. The person(s) executing this Agreement for Contractor warrants and represents that they
have the authority to execute same on behalf of Contractor and to bind Contractor to its obligations hereunder
without any further action or direction from Contractor or any board, principal, or officer thereof.
8.4. Counterparts. This Agreement may be executed in counterparts, each of which shall be deemed an
original, but all of which shall constitute one Agreement after each Party has signed such a counterpart.
8.5. Entire Agreement. This Agreement together with all exhibits attached hereto and other agreements
expressly referred to herein, constitutes the entire Agreement between the Pa rties with respect to the subject
matter contained herein. All exhibits referenced herein shall be attached hereto and are incorporated herein
by reference. All prior or contemporaneous agreements, understandings, representations, warranties and
statements, oral or written, are superseded.
8.6. Record Retention. During the course of the Agreement and for three (3) years following completion
of the Required Services, Contractor agrees to maintain, intact and readily accessible, all data, documents,
reports, records, contracts, and supporting materials relating to the performance of the Agreement, including
accounting for costs and expenses charged to City, including such records in the possession of subcontractors
of every tier.
8.7. Further Assurances. The Parties agree to perform such further acts and to execute and deliver such
additional documents and instruments as may be reasonably required in order to carry out the provisions of
this Agreement and the intentions of the Parties.
8.8. Independent Contractor. Contractor is and shall at all times remain as to City a wholly independent
contractor. Neither City nor any of its officers, employees, agents, or volunteers shall have control over the
conduct of Contractor or any of Contractor’s officers, employees, or agents (“Contractor Related
Individuals”), except as set forth in this Agreement. No Contractor Related Individuals shall be deemed
employees of City, and none of them shall be entitled to any benefits to which City employees are entitled,
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Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
including but not limited to overtime, retirement benefits, worker's compensation benefits, injury leave, or
other leave benefits. Furthermore, City will not withhold state or federal income tax, social security tax or any
other payroll tax with respect to any Contractor Related Individuals; instead, Contractor shall be solely
responsible for the payment of same and shall hold the City harmless with respect to same. Contractor shall
not at any time or in any manner represent that it or any of its Contractor Related Individuals are employees
or agents of City. Contractor shall not incur or have the power to incur any debt, obligation, or liability
whatsoever against City, or bind City in any manner.
8.9. Notices. All notices, demands or requests provided for or permitted to be given pursuant to this Agreement
must be in writing. All notices, demands, and requests to be sent to any Party shall be deemed to have been
properly given or served if personally served or deposited in the United States mail, addressed to such Party,
postage prepaid, registered or certified, with return receipt requested, at the addresses identified in this
Agreement at the places of business for each of the designated Parties as indicated in Exhibit A, or otherwise
provided in writing.
8.10. No Waiver. The failure of City to insist, in any one or more instances, upon the performance of any
provision of the Agreement, or to exercise any right in the Agreement, shall not be construed as a waiver or
relinquishment of such provisions or rights. Any waiver of any breach of this Agreement shall not be held to
be a waiver of any other or subsequent breach. Any waiver issued by the City of any provision of the
Agreement shall only be effective if issued in writing by the City and shall be specific and apply only to the
particular matter concerned and not to other similar or dissimilar matters.
8.11. No Limitation. The duties and obligations imposed by this Agreement and the rights and remedies
available hereunder to the parties hereto, and, in particular but without limitation, the warranties, guarantees,
and obligations imposed upon the Agreement or by this Agreement and all of the rights and remedies available
to City thereunder, are in addition to, and are not to be construed in any way as a limitation of, any rights and
remedies imposed or available by laws, regulations, or codes, by special warranty or guarantee or by other
provisions of the Contract Documents.
8.12. Severability. If any term or provision or portion of a term or provision of this Agreement is declared
invalid or unenforceable by any court of lawful jurisdiction, then the remaining terms and provisions or
portions of terms or provisions will not be affected thereby and will remain in full force and effect.
(End of Obligatory Provisions. Next page is signature page.)
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11 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
SIGNATURE PAGE
BRUSH CLEARANCE SERVICES AGREEMENT
IN WITNESS WHEREOF, by executing this Agreement where indicated below, City and Contractor
agree that they have read and understood all terms and conditions of the Agreement, that they fully agree and
consent to be bound by same, and that they are freely entering into this Agreement as of the Effective Date.
Kingsborough Atlas Tree Surgery, Inc. CITY OF CHULA VISTA
BY:________________________________ BY: ________________________________
RICHARD KINGSBOROUGH MARIA V. KACHADOORIAN
CEO/FOUNDER CITY MANAGER
APPROVED AS TO FORM
BY: ________________________________
GLEN R. GOOGINS
CITY ATTORNEY
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12 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
EXHIBIT A
SCOPE OF WORK AND PAYMENT TERMS
1. Contact People for Contract Administration and Legal Notice
A. City Contract Administration:
Angelica Aguilar
Assistant Director of Public Works
1800 Maxwell Road, Chula Vista, CA 91911
619-397-6088
AAguilar@chulavistaca.gov
For Legal Notice Copy to:
City of Chula Vista
City Attorney
276 Fourth Avenue, Chula Vista, CA 91910
619-691-5037
CityAttorney@chulavistaca.gov
B. Contractor Contract Administration:
Kingsborough Atlas Tree Surgery, Inc.
Richard Kingsborough, CEO/Founder
1544 Ludwig Avenue
Santa Rosa, CA 95407
707-974-3093
Rich@atlas-tree.com
For Legal Notice Copy to:
Tyler R. Willis, Director, Forest Management
1544 Ludwig Avenue
Santa Rosa, CA 95407
707-787-7334
tyler.willis@atlas-tree.com
2. Required Services
A. General Description:
The Contractor will furnish all work, materials, equipment, services, and labor necessary to fully complete
brush clearance services for Chula Vista’s named canyons in strict accordance with the Contract Documents.
B. Detailed Description:
The Contractor shall furnish and provide all labor, materials, equipment, tools, facilities, skill, and services
necessary to complete, in a good and workmanlike manner, all brush clearance services, and all other Required
Services within the named canyons throughout the City at the unit prices contained herein in strict accordance
with the Contract Documents.
3. Term: In accordance with Section 1.10 of this Agreement, the term of this Agreement shall begin September
27, 2022 and end on March 31, 2023 for completion of all Required Services.
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Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
4. Compensation: The unit prices for completed and approved Required Services are reflected on the table
below:
Unit Prices. Unit Prices shall include all labor, traffic control, equipment, materials, insurance, permit and license
fees, disposal costs, profit, overhead, supervision, transportation, applicable sales tax, and all other costs to
complete all necessary work for that line item.
Payment. As full compensation for completion of the Required Services, the City shall pay Contractor for the
quantity or percentage of line item of work actually performed and approved by the City in accordance with the
Contract Documents. Payment shall be made for each acre of brush clearance and revegetation completed
per canyon as noted in the table above. The City’s obligation to pay Contractor under this Agreement is subject
to and may be offset by charges owed by Contractor under this Agreement.
5. Special Provisions:
Security for Performance: Prior to commencement of the Required Services, Contractor shall procure
Performance and Labor and Material Bonds for the Required Services. Such bonds are to be issued by a Surety
authorized to transact such business in the State of California and listed as approved by the United States
Department of Treasury Circular 570 with an underwriting limitation sufficient to issue bonds in the amount
required by the Agreement. Approved entities are listed on the United States Department of Treasury’s website -
www.fiscal.treasury.gov/fsreports/ref/suretyBnd/c570.htm. Any renewal certificates required during the course
of the Agreement must be renewed and received by the City within fifteen (15) days prior to expiration and must
meet the same criteria. No substitutions shall be allowed.
DIR/Prevailing Wages. Contractor and its subcontractors of every tier shall comply with all Federal and State law
prevailing wage requirements for all persons employed to perform the Required Services, including but not
limited to payment of prevailing wages at the specified rates. The prevailing wage rates are determined by the
Department of Industrial Relations (DIR) and are available on the DIR’s website.
Prior to commencing the Required Services, the Contractor shall provide the City with a list of its subcontractors
and the classifications and wages of workers that will be employed to perform the Required Services. If Contractor
desires to modify the list during the term of the Agreement, Contractor shall immediately provide an updated list
to the City for City’s consideration. To verify compliance with State prevailing wage requirements, Contractor
shall be registered with the DIR’s online registration of contractors and shall furnish and submit certified payrolls
and other required documentation directly to the DIR. Contractor and its subcontractors of every tier shall comply
with all requirements of Labor Code section 1776.
This Agreement is subject to compliance monitoring and enforcement by the DIR pursuant to Labor Code section
1771.4.
CANYON NAME/ACREAGE Project Management Prepare Work Plan Tribal Notifiation Field Coordination
Biological Monitoring
and Reporting
Brush and Vegetation
Management Services CANYON TOTALS Per Acre Cost
Barons Canyon (30.72 acres)4,753.98$ 448.56$ 200.00$ 4,753.98$ 9,748.89$ 571,951.72$ 591,857.13$ 19,264.30$
Bonita Long Canyon (40.89 acres)6,326.88$ 596.96$ 200.00$ 6,326.88$ 12,974.41$ 761,299.01$ 787,724.14$ 19,265.41$
Church Canyon (19.67 acres)3,042.90$ 287.11$ 200.00$ 3,042.90$ 6,240.02$ 366,220.22$ 379,033.15$ 19,274.51$
Goats Hill (43.08 ac)6,666.45$ 629.00$ 200.00$ 6,666.45$ 13,670.76$ 802,072.91$ 829,905.57$ 19,263.17$
Independence Canyon (8.62 acres)1,333.29$ 125.80$ 200.00$ 1,333.29$ 2,734.15$ 160,489.04$ 166,215.57$ 19,290.38$
Lynwood Hills (21.53 acres)3,331.02$ 314.29$ 200.00$ 3,331.02$ 6,830.86$ 400,850.25$ 414,857.44$ 19,271.49$
TOTALS 25,454.52$ 2,401.72$ 1,200.00$ 25,454.52$ 52,199.09$ 3,062,883.15$ 3,169,593.00$ 19,267.81$
TASK
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14 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
In addition to Federal and State law prevailing wage requirements, Contractor shall also comply with the
following in its performance of the Required Services:
• Labor Code 1810: Hours in legal day’s work;
• Labor Code 1813: Penalty for exceeding legal day’s work; and
• Labor Code 1815: One and one-half time rate of pay.
Contractor acknowledges and agrees that a failure to comply with any requirements of this section authorizes the
City to withhold payments under the Agreement. Nothing contained in, or not contained in, this section shall be
construed to limit Contractor’s obligations to comply with any applicable Federal, State, or local law or regulation.
Employment of Apprentices. Contractor and its subcontractors of every tier shall comply with all requirements
for employment of apprentices as provided by any applicable law or regulation, including but not limited to Labor
Code sections 1777.5, 1777.6, and 1777.7. Information regarding apprenticeship standards, wage schedules, and
other requirements may be obtained from the DIR.
Non-Collusion Affidavit. Prior to commencing the Required Services, Contractor shall provide a fully executed
and properly notarized Non-Collusion Affidavit, in the form attached hereto and incorporated herein as Exhibit
D.
Workers’ Compensation Insurance Declaration. Prior to commencing the Required Services, Contractor shall
provide a fully executed and properly notarized Workers’ Compensation Insurance Declaration, in the form
attached hereto and incorporated herein as Exhibit E.
OPTIONAL (check if applicable):
☒ Permitted Sub-Contractor: None
☒ Notwithstanding the completion date set forth in Section 3 above, City has the option to extend this Agreement
for up to four (4) additional terms, defined as one-year increments from July 1st to June 30th. The City Manager
or Director of Finance/Treasurer, or their designee, shall be authorized to exercise the extensions on behalf of the
City. If the City exercises an option to extend, each extension shall be on the same terms and conditions contained
herein, provided that the amounts specified in Section 4 above may be increased by up to the lower of the annual
Regional Consumer Price Index (CPI-W) increases or 5% of the Contractor-quoted prices for each extension. The
City shall give written notice to Contractor of the City’s election to exercise the extension via the Notice of
Exercise of Option to Extend document.
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15 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
EXHIBIT B
INSURANCE REQUIREMENTS
Contractor shall adhere to all terms and conditions of Section 3 of the Agreement and agrees to provide the
following types and minimum amounts of insurance, as indicated by checking the applicable boxes (x):
Type of Insurance Minimum Amount Form
☒ General Liability:
Including products and
completed operations,
personal and
advertising injury
$2,000,000 per occurrence for
bodily injury, personal injury
(including death), and property
damage. If Commercial General
Liability insurance with a general
aggregate limit is used, either the
general aggregate limit must apply
separately to this Agreement or the
general aggregate limit must be
twice the required occurrence limit
Additional Insured Endorsement
or Blanket AI Endorsement for
City*
Waiver of Recovery Endorsement
Insurance Services Office Form
CG 00 01
*Must be primary and must not
exclude Products/Completed
Operations
☒ Automobile Liability $1,000,000 per accident for bodily
injury, including death, and
property damage
Insurance Services Office Form
CA 00 01
Code 1-Any Auto
Code 8-Hired
Code 9-Non Owned
☒ Workers’
Compensation
Employer’s Liability
$1,000,000 each accident
$1,000,000 disease policy limit
$1,000,000 disease each employee
Waiver of Recovery Endorsement
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16 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
EXHIBIT C
CONTRACTOR CONFLICT OF INTEREST DESIGNATION
The Political Reform Act1 and the Chula Vista Conflict of Interest Code2 (“Code”) require designated state and
local government officials, including some Contractor, to make certain public disclosures using a Statement of
Economic Interests form (Form 700). Once filed, a Form 700 is a public document, accessible to any member of
the public. In addition, Contractors designated to file the Form 700 are also required to comply with certain ethics
training requirements.3
☒ A. Contractor IS a corporation or limited liability company and is therefore EXCLUDED4 from disclosure.
☐ B. Contractor is NOT a corporation or limited liability company and disclosure designation is as follows:
APPLICABLE DESIGNATIONS FOR INDIVIDUAL(S) ASSIGNED TO PROVIDE SERVICES
(Category descriptions available at www.chulavistaca.gov/departments/city-clerk/conflict-of-interest-code.)
Name Email Address Applicable Designation
Enter Name of Each Individual
Who Will Be Providing Service
Under the Contract – If
individuals have different
disclosure requirements,
duplicate this row and
complete separately for each
individual
Enter email address(es) ☐ A. Full Disclosure
☐ B. Limited Disclosure (select one or more of
the categories under which the Contractor shall
file):
☐ 1. ☐ 2. ☐ 3. ☐ 4. ☐ 5. ☐ 6. ☐ 7.
Justification:
☐ C. Excluded from Disclosure
1. Required Filers
Each individual who will be performing services for the City pursuant to the Agreement and who meets the definition
of “Contractor,” pursuant to FPPC Regulation 18700.3, must file a Form 700.
2. Required Filing Deadlines
Each initial Form 700 required under this Agreement shall be filed with the Office of the City Clerk via the City's online
filing system, NetFile, within 30 days of the approval of the Agreement. Additional Form 700 filings will be required
annually on April 1 during the term of the Agreement, and within 30 days of the termination of the Agreement.
3. Filing Designation
The City Department Director will designate each individual who will be providing services to the City pursuant to the
Agreement as full disclosure, limited disclosure, or excluded from disclosure, based on an analysis of the services the
Contractor will provide. Notwithstanding this designation or anything in the Agreement, the Contractor is ultimately
responsible for complying with FPPC regulations and filing requirements. If you have any questions regarding filing
requirements, please do not hesitate to contact the City Clerk at (619)691-5041, or the FPPC at 1-866-ASK-FPPC, or
(866) 275-3772 *2.
Pursuant to the duly adopted City of Chula Vista Conflict of Interest Code, this document shall serve as the written determination
of the Contractor’s requirement to comply with the disclosure requirements set forth in the Code.
Completed by: Samuel O. A. Oludunfe, City Forester & Open Space Manager
1 Cal. Gov. Code §§81000 et seq.; FPPC Regs. 18700.3 and 18704.
2 Chula Vista Municipal Code §§2.02.010-2.02.040.
3 Cal. Gov. Code §§53234, et seq.
4 CA FPPC Adv. A-15-147 (Chadwick) (2015); Davis v. Fresno Unified School District (2015) 237 Cal.App.4th 261; FPPC Reg.
18700.3 (Consultant defined as an “individual” who participates in making a governmental decision; “individual” does not include
corporation or limited liability company).
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17 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
EXHIBIT D
NON-COLLUSION AFFIDAVIT
To the City of Chula Vista, Director of Engineering & Capital Projects:
The undersigned, in submitting a bid for performing the following work by Contract being duly sworn, deposes and says:
That he/she has not, either directly or indirectly entered into any agreement, participated in any collusion, or otherwise taken
any action in restraint of free competitive bidding and has not accepted any deposit from any subcontractor or material
supplier through any bid depository, the by-laws, rules, and regulations of which prohibit or prevent the Contractor from
considering any bid from any subcontractor or material supplier, which is not processed through said bid depository, or
which prevent any subcontractor or material supplier from bidding to any Contractor who does not use the facilities or
accept bids from or through such bid depository in connection with this Contract.
_____________________________________
Business Address Company
_____________________________________
Place of Residence Signature of Bidder
(Attach Proper Notarization)
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18 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
EXHIBIT E
WORKERS’ COMPENSATION INSURANCE DECLARATION
Date:________________________
I am aware of the provisions of Section 3700 of the Labor Code which require every employer to be insured against liability
for Workers' Compensation or to undertake self-insurance in accordance with the provisions of that code, and I will comply
with such provisions before commencing the performance of the work of this Contract.
_____________________________
Signature
_____________________________
Contractor
_____________________________
State Contractor's License No.
_____________________________
Address
_____________________________
City/State
_____________________________
Phone Number
(Attach Proper Notarization)
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19 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
EXHIBIT F
SPECIAL PROVISIONS – TECHNICAL
1 SCOPE OF WORK
"Behave" fire modeling has identified named canyons as fire hazard areas.
The named canyons present a unique fire safety challenge as adjacent construction was completed prior to fuel
modification requirements. Subsequent establishment of open space areas within the canyons has allowed for
the accumulation of vegetative biomass proximate to residential structures that are not compliant with the latest
structural code improvements.
The named canyons are natural preserves protected by the Multiple Species Conservation Subarea Plan (MSCP)
adopted in 2003. Thick stands of native lemonade berry (Rhus integrifolia) and non-native Acacia redolens as
well as non-native grasses and other weeds, with slopes up to 55%, have increased fuel buildup in the interface
between the residences around the named canyons and the preserve areas.
The Contractor shall reference and follow all requirements applicable in the following documents:
1) City of Chula Vista Multiple Species Conservation Subarea Plan (MSCP), Sections 7.4.4 and 7.4.5.1
http://www.chulavistaca.gov/City_Services/Development_Services/Planning_Building/Planning/Enviro
mental/Habitat.asp
2) City of Chula Vista Area Specific Management Directives (ASMDs), Sections 8 and 9
http://www.chulavistaca.gov/City_Services/Development_Services/Planning_Building/PDF/04_asmd4_
rpt.pdf
3) ANSI A300 – Standards for Tree Care Operations: Standard Practices (Pruning)
http://egov.ci.miami.fl.us/Legistarweb/Attachments/62250.pdf
While a 10-foot clear area within the interface and outside the preserves has been established and maintained, it
is inadequate to provide access for the Fire Department to defend these homes in the event of a fire occurrence.
Although the MSCP provides guidelines for fuel load reduction in these areas, funding has not been included to
address this important issue.
Modification of native and non-native plant materials for fire safety within a 60-foot swath along the named
canyons’ rims, covering a total of 173.16 acres, in accordance with the City’s MSCP and Area Specific
Management Directives (ASMDs), is the objective of this vegetation management project.
Moreover, the entire 60-foot brush clearance area in named canyons will be revegetated to stabilize the
slopes and deter the growth of undesirable plant species.
The following native plant species will be used for the revegetation, by hydroseeding, of the named canyons:
Argrostis pallens (seashore bentgrass)
Lasthenia californica (California goldfields)
Lupinus bicolor (miniature lupine)
Lupinus succulentus (hollowleaf lupine)
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20 City of Chula Vista Agreement No.: 2022-155.
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Melica imperfecta (little California melic)
Muhlenbergia microsperma (littleseed muhly)
Nassella lepida (foothill needlegrass)
Sisyrinchium bellum (western blue-eyed-grass) and
Stipa pulchra (purple needlegrass)
2 BRUSH MANAGEMENT ZONES/IMPLEMENTATION
The primary goal is to increase the established defensible space zone between homes that are near the urban
interface with the named canyons. The 60-foot fuel reduction zone is expected to provide the necessary area
required for the Fire Department to defend a potential conflagration within the canyons.
Objectives are to:
(a)(i). Implement Zone 2 brush management activities in accordance with the guidelines contained in the
City's Multiple Species Conservation Program (MSCP) Subarea plan.
(a)(ii). Reduce the height and density of existing stands of Rhus integrifolia to create a "mosaic" pattern
of vegetation with adequate spacing between the shrubs to reduce the fire ladder effect.
(a)(iii). Remove non-native species to further reduce the fuel loads.
(a)(iv). Reduce non-native Acacia redolens density and remove all dead wood to reduce fuel load build
up.
(a)(v). Cut non-native grasses and weeds to 2 inches to reduce rapid ignition potential and competition
for native species. Approved herbicides shall be applied immediately to cut non-native grasses and
weeds to ensure their complete desiccation and deter their regrowth.
(a)(vi). Protect native habitat by minimizing impact in the adjacent preserve.
Furthermore, these goals and objectives will be in accordance with the City's Multiple Species Conservation
Plan (MSCP) and Area Specific Management Directives (ASMDs).
Specifically:
(b)(i). Actual brush cutting and clearance shall occur between September 1 and February 14 to avoid
disturbing nesting gnatcatchers. Already cut brush may continue to be removed from the work site until
March 31, 2023. Revegetation activities may continue to March 31, 2023. Each instance of space width – 10
feet, 30 feet, 40 feet, 50 feet, or 60 feet – shall be measured horizontally.
(b)(ii). The project consists of implementing up to 60 feet of Zone 2 brush management activities. The
project does not involve brush management on private lots.
(b)(iii). The 60-foot-wide fuel reduction brush management activities proposed will occur within the limits
authorized for brush management as described in the Chula Vista MSCP Subarea Plan’s Brush Management
Guidelines and Brush Management within the Central City Preserve, Sections 7.4.4 and 7.4.5.1:
o In Zone 2, vegetation will be thinned and/or pruned to 24 inches in height and dead underbrush
will be cleared and removed.
o All brush management activities will be performed by hand using hand tools including loppers,
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Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
chainsaws, weed whips, hand pruners, and rakes.
o Non-native species will be reduced to 2 inches in height and treated with herbicide to reduce the
potential for regrowth.
Full compensation for trimming, removal, and disposal of all landscape vegetation as required by this contract
and all necessary items, labor, equipment, and manpower is considered included in the contract price paid for
"BRUSH CLEARANCE" and no other compensation will therefore be allowed.
3 REVEGETATION OF BRUSH MANAGEMENT AREA
The following native plant species will be used for the revegetation, by hydroseeding, of the entire 60-foot
brush clearance area in the named canyons to stabilize the slopes and deter the growth of undesirable plant
species:
Argrostis pallens (seashore bentgrass)
Lasthenia californica (California goldfields)
Lupinus bicolor (miniature lupine)
Lupinus succulentus (hollowleaf lupine)
Melica imperfecta (little California melic)
Muhlenbergia microsperma (littleseed muhly)
Nassella lepida (foothill needlegrass)
Sisyrinchium bellum (western blue-eyed-grass); and
Stipa pulchra (purple needlegrass)
A 90-day maintenance period of hydroseed establishment, including weed removal by hand, chemical
(herbicide), and with the use of small equipment (e.g., line trimmer), will follow hydroseed germination.
Full compensation for site preparation, procurement of materials, mixing of hydroseed, application of
hydroseed, establishment of hydroseeded materials, 90-day establishment period maintenance of hydroseeded
areas, and the removal and disposal of all attendant debris as required by this contract, and the provision of all
necessary items, labor, equipment, and manpower is considered included in the contract price paid for
"REVEGETATION OF BRUSH CLEARANCE AREA" and no other compensation will therefore be
allowed.
4 TREE TRIMMING
Remove all dead wood ≥1 inch in diameter from trees in project area.
Thin tree crowns; do not remove more than 25% of any tree’s crown in any case.
Within the vegetation management space – Prune tree crowns extending to within 10 feet of any
structure to maintain a minimum horizontal clearance of 10 feet. Prune tree crowns to maintain a
minimum horizontal clearance of 10 feet from crowns of surrounding trees. Prune tree crowns to remove
limbs located less than 8 feet above the ground surface adjacent to the trees.
Where any shrub grouping is adjacent to a tree, there must be a minimum vertical space of 6 feet or
three times the height of shrubs (whichever is greater) between the top of shrub grouping and the lowest
branch of tree.
All tree work must be directed by an International Society of Arboriculture (ISA) Certified Arborist. All tree
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Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
work must comply with ANSI A300 – Standards for Tree Care Operations: Standard Practices (Pruning).
Full compensation for trimming, removal, and disposal of all landscape vegetation as required by this contract
and all necessary items, labor equipment, and manpower is considered included in the contract price paid for
"BRUSH CLEARANCE" and no other compensation will therefore be allowed.
5 BRUSH MANAGEMENT ASSESSMENT & OBSERVATION
• A qualified biologist shall survey the project area within 1 week prior to the start of fuel reduction
activities. The survey shall be conducted in the morning to maximize detection of bird species, specifically the
gnatcatcher. The focus will be to identify the presence of any MSCP covered species, map the observed
location, and flag the location in the field. The intent of this pre-implementation survey is to familiarize the
biologist with the habitats within the project area and to gather data that can assist the biologist in developing
additional recommendations to further avoid/minimize impacts to sensitive biological species.
• Based on the pre-implementation survey, a qualified biologist shall identify and delineate any highly
sensitive areas to be avoided, and mark shrubs to aid pruning and thinning in such a way as to maintain the
maximum allowable shrub cover and species diversity. It is anticipated that this task will be initiated prior to
project implementation and continue as the project progresses. The biologist shall consider the habitat structure,
species density and composition typically used by gnatcatchers to maintain the integrity of the habitat in concert
with the needs to meet brush management goals.
• A qualified biological monitor will be present each day that trimming will occur to monitor and direct
crews. As the project progresses, the biologist shall monitor brush management activities to preserve the
integrity and function of existing habitats.
Full compensation for Brush Management Assessment and Observation as required by this contract and all
necessary items, labor, equipment, and manpower is considered included in the contract price paid for
"BIOLOGISTS MONITORING AND OBSERVATION" and no other compensation will therefore be
allowed.
6 TEMPORARY FENCING FOR STAGING AREA
The Contractor shall provide temporary fencing to enclose any staging areas required during the duration of
work performed in this contract. The fencing shall be a minimum 6-foot-tall chain link with round metal fence
posts, unless otherwise approved by the City Forester and Open Space Manager.
Full compensation for furnishing, installing, maintaining, and removal of all temporary fencing as required by
this contract and all necessary items, labor, equipment, and manpower is considered included in the contract
price paid for "TEMPORARY FENCING FOR STAGING AREA" and no other compensation will
therefore be allowed.
7 CONTRACTOR INSTRUCTIONS
The Contractor will receive training from environmental representatives on minimizing the impact to habitat
when cutting and hauling. Further training and oversight will focus on identification and removal of non-native
plants as well as identification and level of trimming and thinning required for native plants.
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Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
Contractor shall take all necessary precautions to avoid damaging Coastal Sage Scrub (CSS) and other native
vegetation in project areas. Contractor shall take all necessary precautions to protect native habitat by
minimizing impact in the preserve adjacent to project areas. Contractor shall take all necessary precautions to
protect all trees that are to be retained.
Contractor shall set up photograph points with T-post at each site. A word document displaying “before” and
“after” pictures will be submitted to City of Chula Vista at completion of project segments.
Depending on the location of access, temporary dumpster locations on City streets will be identified to
minimize the hauling process.
Contract crews will stage equipment at predetermined staging areas in or near the named canyons.
Crews of ≥ 10 persons will perform primarily hand labor utilizing loppers, chainsaws, and string trimmers to cut
existing brush and weeds to a desired density level. After raking and picking up the cut materials in burlap
squares, the brush will be hauled on foot to the brush staging areas near the closest respective dumpsters.
Depending on the Contractor and logistics of the location, a loader with a grapple may assist in loading the
dumpsters from the brush staging area.
8 CLEARING AND GRUBBING, REMOVAL AND DISPOSAL OF EXISTING
IMPROVEMENTS
The Contractor shall clear and grub all objectionable material within the construction area in accordance with
Section 300-1 of the Greenbook & Regional Supplement. All existing improvements required to be removed by
construction of the new work as identified in the attached maps shall become the property of the Contractor &
shall be removed and disposed of in accordance with the provisions of Section 300-1.3, Removal and Disposal
of Materials, of the Greenbook, Regional Supplement, and as directed by the City Forester and Open Space
Manager.
The Contractor has sole discretion on the means of hauling away the removal items. The Contractor may use
Contractor’s own vehicles and employees to haul waste that is incidental to the contract. If the Contractor self-
hauls waste material, he or she must designate the specific State permitted landfill or recycling facility that will
be used to dispose of any waste material generated on the job. If the Contractor does not designate a State
permitted disposal site, he or she shall obtain a hold harmless agreement acceptable to the City Risk Manager
and the City Attorney.
If the Contractor subcontracts for waste hauling, he or she is obligated to use the franchised waste disposal
company that has an agreement with the City (Currently Allied Waste Services owned by Republic Waste
Services at (619) 421-9400). For questions regarding waste disposal requirements, call Allied Waste Services
owned by Republic Waste Services, George Ortiz (619) 482-4058, cell number (619) 921-4932 or David Pote at
(619) 482 - 4002, cell (619) 921 4982. For a listing of commercial recycling services, or construction,
demolition, and yard waste sites, call the “I love a clean San Diego” at 1-800-237-2583 or online at
www.cleansd.org/recycle.
For additional information or questions regarding waste disposal requirements and for a listing of commercial
recycling services, or construction, demolition, and yard waste sites within the City of Chula Vista, call the City
of Chula Vista Recycling Specialist Manuel Medrano at (619) 585-5766 or Martie Solomon at (619) 409-5844.
Full compensation for removal and disposal of all vegetative waste as required by construction of this contract
and all necessary items, labor, equipment, and manpower is considered included in th e contract price paid for
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Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
"WASTE MANAGEMENT" and no other compensation will therefore be allowed.
9 ROOT REMOVAL
All roots of removed trees shall be removed by the Contractor to a depth of 12 inches below the finished grade.
Trees and plants that are not to be removed shall be fully protected from damage by the Contractor at all expense.
The Contractor shall notify the City Forester and Open Space Manager to have the City Arborist inspect the
exposed roots upon completion of the removal of the existing improvements and prior to root pruning/subgrade
preparation. The Contractor to the satisfaction of the City Forester and Open Space Manager shall do root pruning,
old tree stump removal, and or root barrier installation. Without jeopardizing the health of the tree, the roots shall
be cleanly cut with a saw at the edge or bottom and or root barrier of the excavation and removed surface. Jagged
or ripped cut roots are not acceptable. The Contractor shall hire a Certified Arborist to perform this work.
Full compensation for this work shall be considered included in the contract price paid for “BRUSH
CLEARANCE” and no additional compensation will therefore be allowed.
10 REMOVAL OF EXISTING TREES
The Contractor shall remove existing trees/bushes as shown on the plan. All roots under the new concrete and
pavement work shall be removed by the Contractor to a depth of 12 inches below the finished grade and to 2 feet
outside the limits of the concrete and pavement work/replacement.
The Contractor shall notify the City Forester and Open Space Manager to have the City Arborist inspect the
exposed roots upon completion of the removal of the existing improvements and prior to root pruning/subgrade
preparation. Root pruning shall be performed to the satisfaction of the City Arborist/City Forester and Open Space
Manager. All root pruning of trees within the work area that are to remain, shall be done with a machine designed
for this purpose, e.g., a root pruner or a stump grinder. In lieu of this, roots may be exposed and individually cut
with a sharp handsaw or chainsaw only. Under no circumstances should roots be torn, ripped out, or otherwise
damaged with a backhoe or other equipment.
Trees and plants that are not to be removed shall be fully protected from damage by the Contractor at all expense.
Tree branches that hang within 8 feet above finished curb and sidewalk grade shall be cut off to the boles. The
Contractor shall remove additional tree branches under the direction of the City Forester, in such a manner that
the tree will present a balanced appearance.
Full compensation for furnishing all labor, materials, tools, equipment, and incidentals, and for doing all work
involved in the removal and disposal of existing trees, including stumps, roots (12 inches below finish grade),
shall be considered as included in the contract unit price paid for “BRUSH CLEARANCE” and no additional
compensation will therefore be allowed.
11 AVOIDANCE OF SIGNIFICANT IMPACTS TO MIGRATORY BIRDS AND OCCUPIED
RAPTOR NESTS
Citywide Vegetation Removal
To avoid any direct impacts to raptors and/or any migratory birds, removal of habitat, including mature trees, that
support active nests on the proposed area of disturbance should occur outside of the breeding season for these
species (February 15 to August 31). If removal of habitat on the proposed area of disturbance must occur
during the breeding season, a City-approved biologist (see Appendices) will be retained to conduct a pre-
construction survey to determine the presence or absence of nesting birds on the proposed area of
disturbance. The pre-construction survey must be conducted within 10 calendar days prior to the start of
construction activities (including removal of vegetation and trees). The results of the pre-construction survey
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will be reviewed and approved by the City of Chula Vista Development Services Director prior to initiating any
construction activities. If nesting birds are detected, a letter report or mitigation plan as deemed appropriate b y
the Development Services Director will be prepared and will include proposed measures to be implemented to
ensure that disturbance of breeding activities is avoided. The report or mitigation plan will be prepared and
implemented to the satisfaction of the City’s Development Services Director. If construction work is proposed
outside the bird-breeding season (February 15 and August 31) and the construction area is found outside the Chula
Vista MSCP Sub Area Plan, then, removal of non-native vegetation, including trees, may proceed without the
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aforementioned restrictions.
Full compensation to retain a City-approved biologist to conduct the pre-construction survey, determine the
presence or absence of nesting birds, provide results to the City, and if neces sary prepare a report or mitigation
plan shall be considered included in the contract unit price paid for “BIOLOGISTS MONITORING AND
OBSERVATION” and no additional compensation will therefore be allowed.
12 STORM WATER POLLUTION PREVENTION
In performing work under this contract, the Contractor shall comply with all federal, state, and local laws and
regulations relating to storm water pollution prevention, including but not limited to:
o Federal Clean Water Act
o California Porter-Cologne Water Quality Control Act
o National Pollutant Discharge Elimination System (NPDES) General Permit No. CAS000002 (NPDES
General Construction Permit), and any subsequent reissuances of or amendments thereto
o City of Chula Vista Municipal Code Chapter 14.20
o City of Chula Vista Development Storm Water Manual
The Contractor shall implement Best Management Practices (BMPs) to prevent the discharge of pollutants to
storm water conveyance systems during all phases of construction until the project is completed, and the site is
fully stabilized. Implementation of BMPs shall be to the maximum extent required by federal, state, and local
laws and regulations, as well as any contract documents, including Contract Specifications and plans. The Director
of Public Works or designee shall have sole discretion in determining if compliance with BMPs requirements has
been met or not. The City reserves the right to require modifications in the field to BMPs requirements where the
City determines that Contractor-selected BMPs are not effective in preventing the discharge of pollutants to the
storm water conveyance system to the extent required by federal, state, and local laws and regulations.
Notwithstanding identification or selection of BMPs in the project’s Storm Water Pollution Prevention Pla n
(SWPPP) or Construction Storm Water Management Plan (CSWMP), the Contractor shall be fully responsible
and obligated to implement all necessary BMPs to prevent the discharge of pollutants due to construction activities
as required in this section. The Director of Public Works or designee, at their sole discretion, shall determine if
implemented BMPs are adequate or if additional BMPs are necessary, in which case the Contractor shall
implement additional BMPs needed to comply with the requirements of this section.
To ensure compliance with federal, state, or local storm water laws and regulations, the City may take enforcement
action as follows:
Stop all other work on the project at no cost to the City until the non-compliance is corrected; working
days shall continue to be assessed
Require revisions to plans at no cost to the City
Require modifications/BMPs improvements in the field at no cost to the City
Assess fines and penalties
Other enforcement action, as may be appropriate
All costs incurred by the Contractor in complying with the provisions specified in this section are included in the
contract unit price paid for the various items of work as contained in the proposal and no additional payments
will be made for implementation of storm water pollution prevention measures.
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For projects disturbing less than one acre of land, the Contractor shall complete and sign a CSWMP (Form
5504B). The Contractor shall select all applicable minimum and recommended BMPs from Tables A and B of
Form 5504B and shall implement such BMPs during construction as necessary to prevent pollution of storm water
conveyance systems. A completed and signed CSWMP shall be submitted to the City prior to issuance of a
“Notice to Proceed”.
13 PUBLIC CONVENIENCE AND SAFETY (TRAFFIC CONTROL)
Public convenience and safety shall be according to Section 7-10 of the Standard Specifications for Public Works
Construction and Regional Supplement Amendments. The Contractor shall submit traffic control plans for work
to be done two weeks before starting of work, for the Director of Public Works’ approval. The Contractor shall
comply with the traffic control plans. Traffic control shall conform to the Manual on Uniform Traffic Control
Devices, or MUTCD.
At least five (5) working days before commencing work, the Contractor shall submit its construction schedule to
the City for approval. Based upon the construction schedule, the Contractor shall notify residents of the proposed
work. Notification of residents shall be in the form of “Door Knocker” notices. The City shall provide the
language to be included on the “Door Knocker” notices. The Contractor shall submit a sample of the “Door
Knocker” notices to the City for approval.
The Contractor is responsible for making satisfactory arrangements with the various property owners concerning
access to their property during the construction. The Contractor shall notify each affected resident in person at
least forty-eight (48) hours before starting the project and closing the driveways (if any). The C ontractor shall
submit requests for changes in the schedule to the Engineer for approval, at least forty-eight (48) hours before the
scheduled construction of the streets affected.
It is the responsibility of the Contractor performing work on a City street to install and maintain the approved
traffic control devices and such additional traffic control devices (e.g., flag persons) as may be required to ensure
safe movement of traffic motorists, bicyclists, and pedestrians and construction staking staff through and around
the work area and provide maximum protection and safety to construction workers.
The Contractor shall be fully responsible for the adequacy of any traffic plan used. He or she shall notify the City
at least two (2) working days before starting any construction detour.
When an existing pedestrian access route is blocked by construction, alteration, maintenance or other temporary
conditions, the traffic control plan shall include an alternate pedestrian access route complying to the maximum
extent possible with the applicable requirements of the American with Disabilities Act (ADA) and the latest
adopted edition of Manual Uniform of Traffic Control Devises (MUTCD) and California Supplements to the
MUTCD.
The street shall always remain open to traffic. Flaggers may be necessary to provide safety. Contractor shall have
stop signs available on site (for each intersection approach) for emergency use.
Prior to closing any lane, the Contractor is required to provide a traffic control plan for approval a minimum of
two weeks prior to starting work.
The City reserves the right to observe the traffic control plans in use and direct the Contractor to make changes
as field conditions warrant. Any changes will supersede the plans and will be done solely at the Contractor’s
expense. The Contractor is responsible for maintaining all traffic control devices and conforming to the State of
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California and City of Chula Vista standards and specifications. The Contractor shall replace all roadway striping
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removed by the construction work
A separate traffic control plan for any work on arterial and collector streets shall be submitted for approval prior
to the start of any work on these streets. The Contractor shall also submit separate traffic control plans for work
within any major intersections, State rights-of-way, and other congested areas. The traffic control plan shall
include phasing, existing striping, temporary striping during construction, and finished permanent striping.
The Contractor shall be responsible for preserving original locations and dimensions of all existing striping
obliterated by the work. The Contractor shall be responsible for maintaining sufficient striping control points to
be able to restore lane dimensions. The Contractor shall install and maintain temporary overlay yellow or white
markers, whichever is applicable, where striping cannot be restored by the end of the workday. The Contractor
shall replace all roadway striping and pavement markings removed by the construction work.
The cross traffic at intersection streets shall always be maintained. An asphalt ramp at 4:1 slope shall be
constructed next to a construction zone travel lane where drop-off exceeds 0.15 feet (1.8”). Driving across newly
placed asphalt into driveways will not be allowed until the pavement has cooled and become firm enough to
prevent displacement and tracking.
The Contractor shall be responsible for adequate barricading of the work area and controlling of traffic near the
project as specified in Sub Section 7-10, or as directed by the Engineer.
The Contractor shall arrange with Pacific Waste Services to maintain trash pick -up services for those property
owners affected by the work. The Contractor shall notify the transit agencies of any delays to thei r buses. The
Contractor shall notify all schools (public and private) where the work may affect school operations.
The Contractor is responsible for maintaining all traffic control devices and conforming to the State of California
and City of Chula Vista Standards and Specifications. Contractor shall assume sole and complete responsibility
for job site conditions during construction of this project.
The Contractor shall be responsible for maintenance of steel plates, shoring, and asphalt concrete. In any event,
the Contractor shall cover all open trenches at the end of each day to prevent any pedestrian or traffic injury.
Full compensation for furnishing all labor, materials, tools, equipment, and incidentals, and all necessary traffic
control as required by the City of Chula Vista is considered included in the contract unit price paid for
“PUBLIC CONVENIENCE AND SAFETY (TRAFFIC CONTROL)” and no additional compensation will
therefore be allowed.
14 PROTECTION AND RESTORATION OF EXISTING IMPROVEMENTS
Protection and restoration of existing improvements shall conform to Section 7-9 of the Standard Specifications
for Public Works Construction and as described below.
Trees, shrubs, and other plants that are not to be removed, and pole lines, fences, signs, markers and monuments,
buildings and structures, conduits, pipelines under or above ground, sewer and water lines, all highway or street
facilities, and any other improvements or facilities within or adjacent to the right-of-way shall be protected from
injury or damage. If the objects are injured or damaged because of the Contractor’s operations, they shall be
replaced or restored at the Contractor’s expense.
The Contractor shall review all roadside vegetation (e.g., trees, shrubs) prior to the start of construction to ensure
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30 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
proper clearance for all construction equipment being utilized for all work involved in this contract. The
Contractor shall be responsible for notifying the proper entities (City Arborist and/or private property) to ensure
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31 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
that all vegetation requiring trimming is addressed prior to construction on those locations.
Should any work under this contract damage or cause to be damaged any item or items not scheduled to be
removed, such items shall be restored to their original condition and position, or shall be replaced, all at the
Contractor's expense. All repairs or replacements shall be performed to the satisfaction of the Project Engineer.
Full compensation for furnishing all labor, materials, tools, equipment, and incidentals, and for doing all work
involved in protecting or repairing property shall be considered as included in the contract unit price paid for
the various contract items of work and no additional compensation will therefore be allowed.
The Contractor shall protect existing curb and pavement striping in place and replace existing red curb paint and
other striping destroyed or damaged during removal.
The Contractor shall remove and reset street signs in conflict with the work or as directed by the Engineer. The
Contractor shall replace signposts destroyed or damaged during removal. If required, the City will provide new
signs. The concrete base of existing signpost shall be removed prior to resetting.
Full compensation for protecting and replacing existing striping and removing and resetting of signs shall be
included in the prices paid for the various contract items of work and no additional compensation will therefore
be allowed.
15 STORAGE, STAGING, AND STOCKPILING AREA
The Contractor shall stage all equipment and stockpiles within the predetermined staging areas in or near the
named canyons. These sites shall be clean and free of objectionable materials. Arrangement for these sites shall
be the responsibility of the Contractor.
The Contractor must acquire the necessary City permit(s) to properly operate this area. Additionally, this area
must meet all requirements stated in the Stockpile Management procedures and practices of the California
Stormwater BMP Handbook to reduce or eliminate air and stormwater pollution.
Full compensation for storage, staging, and stockpiling area shall be included in the prices paid for the various
contract items of work and no additional compensation will therefore be allowed.
16 CLEANING AND CLEAN-UP
Contractor shall not permit the adjacent property, public or private, to become dirty and unsightly because of
work under this section or specifications.
The Contractor shall carefully and continuously protect all areas included in the contract, including lawn areas,
plant material, supports, etc., until final acceptance by the City. The Contractor shall repair and/or replace any
damaged areas at no additional cost to the City.
Use water or other means to control dust generated by work noted herein per NPDES requirements. All water and
equipment necessary to provide dust control shall be included in the unit price paid for various contract items of
work.
17 VEHICLE LOAD RESTRICTIONS - VEHICLE CODE
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32 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
Pursuant to the authority contained in Vehicle Code Section 591, the City has determined that within those areas
that are within the limits of the project and are open to public traffic, the Contractor shall comply with any or all
the requirements set forth in Divisions 11, 12, 13, 14, and 15 of the Vehicle Code.
Vehicles used to transport materials on City streets must comply with State and City weight restrictions whenever
they are operating on public streets. Overweight vehicles transporting materials on City streets, even for short
distances, will be subject to citation by the Police Department unless a Transportation Permit is issued by the City
Engineer after application by the Contractor.
18 CALL FOR INSPECTION
The Contractor shall notify the City's Open Space Manager at (619) 397 -6006 two working days before
commencing work, and two working days in advance for calls for inspection. Any work performed without benefit
of inspection shall be subject to rejection and removal.
19 CHANGE IN QUANTITY OF WORK
The City shall have the option of increasing or decreasing the unit quantity for all bid items in the proposal any
amount without a change in contract unit prices. There will be no adjustment in compensation. This does not
limit the City’s right to increase or decrease any quantities of work in the Contract as allowed by the Standard
Specifications or other pertinent law.
20 LIQUIDATED DAMAGES
Per Section 6-9 of the 2006 Regional Supplement to the 2006 Green Book “Execution of the Contract shall
constitute agreement by the Agency and Contractor that $250 per day for contracts with a value of $100,000 or
less, and $500 per day for contracts with a value of over $100,000 are the minimum values of the costs and actual
damages caused by failure of the Contractor to complete the work within the allott ed time. Such sums are
liquidated damages and shall not be construed as a penalty, and such sums may be deducted from payments due
the Contractor if such delay occurs.”
21 OBSERVANCE OF CITY HOLIDAYS
The City of Chula Vista observes the following holidays and all offices including Public Works Department will
be closed. Therefore, inspection services will not be provided.
December Holidays December 25
New Year’s Day January 1
Martin Luther King Jr. Birthday 3rd Monday of January
Cesar Chavez Day April 1
Memorial Day Last Monday of May
Independence day July 4
Labor Day 1st Monday of September
Veteran’s Day November 11
Thanksgiving Day and
Day after Thanksgiving 4th Thursday and Friday of November
As specified in Section 2-11 of the Standard Specifications for Public Works Construction (“Greenbook”), “Work
shall be done only in the presence of the engineer. Any work done without proper inspection will be subject to
rejection.” The Contractor must arrange all construction work to avoid performing work that requires inspection
including traffic control during these days. Under Section 6-7.2, the above holidays are not considered working
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33 City of Chula Vista Agreement No.: 2022-155.
Consultant Name: Kingsborough Atlas Tree Surgery, Inc. Rev. 10/20/17
days.
22 COMMENCEMENT OF WORK
The Contractor shall begin work no later than fifteen (15) days after the execution of the contract, or as directed
by the Director of Public Works or designee.
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v . 0 03 P a g e | 1
September 27, 2022
ITEM TITLE
Parking Management: Approve the Downtown Chula Vista Parking Management Plan Report and
Implement Recommendation Numbers 1, 9 and 11 of the Report
Report Number: 22-0215
Location: Downtown Parking District, bounded by E Street to the north, Del Mar Avenue to the east,
Garrett Avenue to the west, and H Street to the south
Department: Development Services
Environmental Notice: The activity is not a “Project” as defined under Section 15378 of the California
Environmental Quality Act (“CEQA”) State Guidelines; therefore, pursuant to State Guidelines Section
15060(c)(3) no environmental review is required.
Recommended Action
Adopt a resolution approving the Downtown Chula Vista Parking Management Plan Report dated August
2022 and implementing Recommendations Number 1 (Smart Meters), 9 (Norman Park Senior Center
Parking Lot – remove meters, extend to 4 hour parking limit) and 11 (increase Parking District boundary) of
the Report.
SUMMARY
The Downtown Chula Vista Parking Management Plan (the “Downtown PMP”) (Attachment 1) analyzes
existing and projected future parking conditions within the Downtown Parking District (the “Parking
District”) and provides a series of recommendations to optimize parking facilities and parking availability
throughout the Parking District. The Downtown PMP report is being presented to the City Council for their
consideration. Additionally, Staff is requesting that Recommendation Number 1 (Smart Meters),
Recommendation 9 (Norman Park Senior Center Parking Lot – remove meters, extend to 4 hour limit) and
Recommendation 11 (increase Parking District boundary) of the Report be implemented with acceptance of
the Downtown PMP.
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ENVIRONMENTAL REVIEW
The Director of Development Services has reviewed the proposed activity for compliance with the CEQA and
has determined that the activity is not a “Project” as defined under Section 15378 of the State CEQA
Guidelines; therefore, pursuant to Section 15060(c)(3) of the State CEQA Guidelines, the activity is not
subject to CEQA. Thus, no environmental review is required.
BOARD/COMMISSION/COMMITTEE RECOMMENDATION
The Downtown PMP was presented as an informational item to the Planning Commission on June 22, 2022.
DISCUSSION
Background
The Parking District encompasses a roughly 120-acre area in downtown Chula Vista bounded by E Street to
the north, Del Mar Avenue to the east, H Street to the south, and Garrett Avenue to the west. Third Avenue, a
major commercial thoroughfare, runs in a north/south direction through the center of the Parking District.
Businesses fronting Third Avenue include bars, restaurants, offices, commercial shops, and numerous other
uses. Within the Parking District, Third Avenue is characterized by wide sidewalks, streetscape
improvements (such as curb bulb-outs and mid-block crosswalks), numerous store fronts and
bar/restaurant entrances and dining areas, and angled on-street parking, all of which facilitate pedestrian
access and circulation along this roadway. Memorial Park is located on the west side of the Third Avenue,
between G Street and F Street, and the Third Avenue corridor is the site of numerous community-wide special
events, such as the Día de los Muertos Celebration and the Lemon Festival. Areas outside of the Parking
District are mostly residential, with single family and multi-family residences throughout. Over the past four
years, there have been several multi-family projects constructed within the Parking District. Some examples
include 288 Center Street (43 units), 230 Church Avenue (29 units), and 252 Church Avenue (31 units).
The Parking District includes 1,5281 public parking spaces, which are located on-street, in surface parking
lots, and in one multi-level parking structure located at 340 F Street (the “Park Plaza Parking Structure”)
(Attachment 2). Of the 1,528 total spaces, approximately 47 percent are available at no charge. Paid parking
facilities include the following:
460 on-street metered spaces ($0.50 per hour)
15 off-street metered spaces at the Norman Park Senior Center ($0.50 per hour)
329 spaces in six surface lots, including 213 spaces in four lots that charge $0.25 per hour and the
remaining 116 spaces in two lots charging $0.50 per hour.
Hourly parking fees and parking time limitations within the surface lots (i.e., “pay lots”) are governed by
Chula Vista Municipal Code (CVMC) Section 10.56.040. Parking time limitations in the pay lots range from
two hours at the Norman Park Senior Center lot to up to 10 hours at pay lots 1, 3, 8, and 10. Parking fees and
time limitations are enforced by the City between the hours of 9:00 am and 6:00 pm every day of the year
except for Sundays and Holidays. Parking management activities, including revenue collection and citations,
1 Including 21 on-street metered spaces located to the north of the Parking District boundary, but which are managed
by the City in the same manner as the other 475 meters.
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are performed by the City’s parking management operator (currently ACE Parking Management, Inc.). Where
there are time limitations for on-street parking spaces, the limitations are communicated to motorists by
signs and/or painted curbs.
Previous Actions in the Parking District
The Parking District was formed on July 9, 1963 by Ordinance 847 under the provisions of the Parking
District Law of 1943 (California Streets and Highways Code 31500 – 36745), which allows construction of
parking facilities and imposition of parking fees. The original Parking District boundaries encompassed Third
Avenue between E Street and G Street and for the most part did not extend to the current eastern and western
boundaries of Del Mar Avenue and Garrett Avenue. In 1980, the City adopted the In-Lieu Parking Fee
program, which was codified in CVMC Section 19.62.040. As described in CVMC Section 19.62.040A, the off-
street parking requirement for a nonresidential use within a parking district is considered to be met
provided that the proposed project pays the required fees. The amount of the in-lieu fee is calculated using
the equation in Resolution No. 1980-9943, which is based in part on the fair market value of the land needed
to accommodate a single surface parking space.
On December 15, 1983, the City Council adopted Resolution No. 461, Reciprocal Agreement of Easements
and Declarations Establishing Restrictions and Covenants for the Town Center Focus Area Including
Provisions for the Maintenance and Management of the Town Centre Parking Facility (Reciprocal Access
Agreement). The Reciprocal Access Agreement was between the City and the owners of six commercial
parcels located immediately adjacent to the Park Plaza Parking Structure. Existing uses on these parcels
include commercial office, medical office, restaurant, retail, and fitness center. The adjacent One Park
Apartment complex located to the south and west of the structure, was not a part of the Reciprocal Access
Agreement. Under the Reciprocal Access Agreement, Centre City Associates, Limited Commercial (CCAL-C),
then owner of three of the six adjacent parcels, assumed responsibility for overseeing maintenance and
operation of the parking structure and were reimbursed by the other property owners. Construction of the
parking structure was completed in February 1984.
The Reciprocal Access Agreement for the Park Plaza Parking Structure had a term of 35 years and expired in
December 2018. With this expiration, the City assumed financial responsibility for all maintenance and
operational costs of the structure and issued a new contract to a professional parking management firm for
routine maintenance activities.
In 2007, the City completed a Downtown Parking Management Study. This study included an inventory of
existing parking facilities, analysis of existing and future parking demand and turnover, and an evaluation of
management practices. The 2007 study provided a series of recommendations related to parking
management, policies, operations, marketing, enforcement, revenue control, facilities, alternate modes of
travel, and parking requirements. Two of the more notable recommendations from this study that have been
implemented are provided below:
Transfer Parking District management and enforcement functions from the City to a professional
parking management firm (completed in September 2009 via Resolution No. 2016-216); and
Expansion of the Parking District boundaries to encompass the area bounded by E Street to the north,
Del Mar Avenue to the east, H Street to the south, and Garrett Avenue to the west (accomplished in
October 2009 via Ordinance No. 3139)
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The current Downtown Chula Vista Parking Management Study is the successor to the 2007 study.
Current Draft Downtown Chula Vista Parking Management Plan
The City circulated Request for Proposal P21-1718 for the current Downtown Chula Vista Parking
Management Study in April 2018 and after careful consideration of responses from four qualified consultants
by an interdepartmental City review panel, the contract was awarded to Chen Ryan Associates via Resolution
No. 2018-179 in August 2018. The objectives of the study are as follows:
Develop a more holistic understanding of public parking demand within the Parking District,
accounting for how the demand varies spatially, temporally, and is specific to various destinations
within the study area
Assess the City’s parking infrastructure and operational practices
Forecast near-term parking demand within the project study area based on historical growth
patterns
Provide recommendations to efficiently utilize parking resources and manage future parking
demand
Data collection, including a parking inventory, occupancy counts, and a series of in-person and on-line
surveys of Parking District users, was completed primarily during the summer and fall of 2018 and the
results were documented in the Existing Conditions Report, which was completed in June 2019. Subsequent
data collection and surveys were completed in November 2019 in connection with the Norman Park Senior
Center. The parking data and surveys, conducted prior to statewide stay-at-home orders in connection with
the COVID-19 global pandemic, remain valid for the purposes of the study and its recommendations. Since
most businesses were closed during the stay-at-home orders, parking patterns were significantly disrupted;
therefore, the data from 2018 and 2019 is more typical of normal operations within the Parking District.
Parking demand analysis in the Downtown PMP showed that there is adequate parking supply for existing
conditions. “Adequate” parking supply reflects no more than 85% occupancy within a 1/8-mile radius. The
future parking demand was estimated based on a review of entitled projects in the Parking District and a
projection of potential development. If redevelopment occurs as modeled in this analysis, approximately 200
spaces would need to be accommodated in the future. The recommendations in the Downtown PMP support
this eventuality through the increase in parking fees and re-evaluation of the in-lieu fees that will contribute
to the construction of a future parking structure.
Given the expiration of the Reciprocal Access Easement for the Park Plaza Parking Structure, the City engaged
a structural engineer in 2019 to evaluate the integrity of the parking structure and conducted additional
research and analysis to estimate short-term and long-terms costs associated with operating the structure.
Local businesses within the Parking District were severely impacted by the closure of indoor spaces brought
on by public health restrictions in response to the COVID-19 pandemic. To minimize economic impacts to
businesses the City allowed businesses to provide Curb Cafés. Since this was a significant change within the
Parking District during the timeframe of the study, the City conducted a series of surveys to track the
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development and evolution of the Curb Café2 program along Third Avenue to document its effect on parking
supply. The Curb Café program has a sunset date of July 31, 2023, and the Downtown PMP provides a series
of recommendations if the City considers extending the sunset date. This analysis is included in Chapter 5 of
the Downtown PMP. The City also commissioned research and analysis on Electric Vehicle (EV) use in Chula
Vista, the South Bay, and San Diego County to project EV parking demand and to develop criteria for the siting
of EV charging stations in the Downtown area (see Chapter 6 of the Downtown PMP).
Community Engagement
Starting in January 2019, City staff engaged with various community stakeholders within the Parking District
throughout the study process, including the business and landowners adjacent to the Park Plaza Parking
Structure. Staff held in-person and virtual meetings with updates to the various stakeholders as the study
was being prepared and finalized. Staff met with the Norman Park Senior Center in 2020 to provide the
preliminary recommendations for the parking lot adjacent to the center.
Additionally, staff engaged with the Downtown Chula Vista Association, formerly known as the Third Avenue
Village Association (“TAVA”), starting in 2019 and continuing through the most recent meetings, held on June
13, 2022 and July 6, 2022. Staff discussed the study approach early in the process with the Downtown Chula
Vista Association Parking Subcommittee and at their Annual Meeting. Additionally, staff has presented the
Downtown PMP to the Downtown Chula Vista Association’s Land Use Committee and Board of Directors.
CONCLUSION
Staff is requesting implementation of Recommendations Number 1, 9 and 11 with acceptance of the
Downtown PMP. Recommendation Number 1 will allow all parking meters within the Parking District to be
replaced with Smart Meters. This update of meters provides more convenience for users and easier
enforcement. Additionally, to streamline the implementation of Recommendation Number 1, staff is also
requesting that the City Manager, or designee, be authorized to enter into an agreement for the purchase or
lease of Smart Meters. Recommendation Number 9 will allow the City to promptly remove the parking meters
located at the Norman Park Senior Center Parking Lot. These meters will be replaced by signage allowing for
time parking up to 4 hours in this lot. Increasing the time allotment is more compatible with the programs
offered at this location serving Seniors. Recommendation Number 11 allows the City to expand the boundary
of the Parking District to include the metered spaces north of E Street, on Garrett Avenue and Landis Avenue,
thereby containing all metered parking spaces within the Parking District. The additional metered space
locations are reflected in Attachment 2 of this Report.
The Downtown PMP contains the following recommendations:
Recommendations Rationale Benefits
1. Convert All Parking
District Meters (Except
Norman Park) to Smart
Meters
Current parking meters do not accept
more convenient forms of payment
(credit card), thereby discouraging some
users.
Increases the utility of parking meter
infrastructure, is more convenient for
users and provides easier enforcement.
2 Outdoor dining areas within the public right-of-way for restaurants, bars, and breweries. The Curb Café structures
temporarily replace existing metered spaces along Third Avenue in accordance with Ordinance No. 3508, which
modified CVMC Section 12.28.30.
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Recommendations Rationale Benefits
2. Shift Parking Enforcement
Time from 9 AM – 6 PM to
10 AM - 8 PM
The current hours of parking
enforcement do not coincide with the
operating hours of most businesses
along Third Avenue.
Facilitates parking turnover between 6
PM and 8 PM and encourages use by
patrons/shoppers.
3. Increase Parking User
Fees:
Meters: $0.75/hour
Surface Lots: $0.50/hour
Current parking user fees are insufficient
to support credit card payments.
Provides sufficient revenue to support
credit card payments and optimizes
parking turnover.
4. Update Wayfinding and
Information Signage
within the Parking District
Parking information signage within
Parking District is limited and
inconsistent.
Improved information about parking
locations and availability for visiting
motorists.
5. Revise Downtown In-Lieu
Parking Fee Program
Existing In-Lieu Parking Fee program
does not meet the needs of expected
costs of providing for future parking
demand.
Aligns In-Lieu Parking Fee program
with costs of providing for future
parking demand.
6. Facilitate Non-Vehicular
Transportation Modes to
the Parking District
Limited end-of-trip facilities for bicycles
and micro-mobility and limited
pedestrian and transit stop amenities
within Parking District.
Facilitates usage of other forms of
transportation to access destinations
within the Parking District, reducing
parking demand.
7. Park Plaza Parking
Structure Improvements
and Maintenance
Institute parking fees:
$0.50/hour
The City is now responsible for Park
Plaza parking structure maintenance
and repairs.
Provides funding for maintenance and
operation and to make improvements
to the largest parking facility within the
Parking District.
Facilitates parking turn-over.
8. Curbside Management Lack of short-term parking and
commercial loading locations along
Third Avenue.
Accommodates a variety of users, each
with varying peak demand times.
Reduces double-parking along Third
Avenue.
9. Modify Parking
Restrictions at Norman
Park Senior Center
Parking Lot
Remove meters, increase
time limit to 4 hours.
Current time restrictions (two hours)
are not compatible with Norman Park
Senior Center activities.
Facilitate access to and use of the
center.
10. Demand Management
Plans for Large Events
Event attendees may not be aware of
parking locations for large public events
held in Downtown Chula Vista.
Increases utilization of available
parking spaces.
Improves event attendee perception of
parking within the Parking District.
Reduces congestion from motorists
searching for parking spaces.
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Recommendations Rationale Benefits
11. Expansion of Parking
District Boundary to
include all existing parking
meters
Approximately 21 parking meters are
located to the north of the Parking
District boundaries, but which are
managed in the same manner as meters
inside the Parking District.
All meters are encompassed within the
Parking District, facilitating
management.
12. Establish funding
mechanisms to
accommodate future
demand.
Approximately 200 additional spaces
will be needed in the future if
redevelopment occurs as projected.
Implementation of capital reserve fund
and recommended changes to the in-
lieu fee program will contribute to the
construction of future parking facilities.
13. Monitor and make minor
adjustments to the Curb
Café program if it is
extended beyond the July
31, 2023 sunset date.
Review of implementation and impacts
identified several measures to improve
administration of the program.
Continued monitoring is suggested to
address effects on parking availability
and to ensure Curb Cafés remain
attractive and structurally sound.
Monitoring will help avoid potential
parking availability impacts and other
recommendations will clarify operation
of the program.
14. Provide additional Electric
Vehicle Charging Stations
(EVCS) in public parking
lots and monitor EVCS use.
The City is committed to achieve its
Greenhouse Gas (GHG) emission
reduction goals and wants to support
and encourage the use of electric
vehicles. Additional charging stations are
needed to accommodate expected
increase in demand.
Establishes EVCS siting criteria,
technical specifications, and monitoring
procedures to support future EVCS
installation and operation.
Next Steps
Staff will implement Recommendations Number 1, 9 and 11 with acceptance of the Downtown PMP and
work on sequencing the remaining recommendations contained in the Downtown PMP. Staff will return to
City Council for consideration of follow-up actions, as appropriate.
DECISION-MAKER CONFLICT
Staff has reviewed the property holdings of the City Council and has found that Mayor Casillas Salas has real
property holdings within 500 feet of the boundaries of the property which is the subject of this action. This
includes the proposed expanded boundary of the Parking District as well. Consequently, pursuant to
California Code of Regulations Title 2, sections 18700 and 18702.2(a)(7), this item presents a disqualifying
real property-related financial conflict of interest under the Political Reform Act (Cal. Gov't Code § 87100, et
seq.) for the above-identified member. Staff is not independently aware and has not been informed by any
City Council member, of any other fact that may constitute a basis for a decision-maker conflict of interest in
this matter.
CURRENT-YEAR FISCAL IMPACT
There are no current year fiscal impacts to the General Fund or Development Services Fund as a result of this
action. All revenues for the district are held in a Parking Meter Fund that is separate from the General Fund.
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It is anticipated that implementing actions with any costs associated will be accommodated within the
Parking Meter Fund.
ONGOING FISCAL IMPACT
There are no ongoing fiscal impacts to the General Fund or Development Services Fund as a result of this
action. All revenues for the district are held in a Parking Meter Fund that is separate from the General Fund.
It is anticipated that implementing actions with any costs associated will be accommodated within the
Parking Meter Fund.
ATTACHMENTS
Attachment 1 – Downtown Chula Vista Parking Management Plan Report, dated August 2022
Attachment 2 - Existing Parking Supply Diagram
Staff Contacts: Scott Barker, Transportation Engineer, Development Services
Laura C. Black, AICP, Interim Director, Development Services
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RESOLUTION NO. __________
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA APPROVING THE DOWNTOWN PARKING
MANAGEMENT PLAN REPORT DATED AUGUST 2022
WHEREAS, the City of Chula Vista established the Downtown Parking District (the
“Parking District”) in 1963 and expanded the Parking District boundaries in 2009; and
WHEREAS, the Parking District encompasses an approximately 120-acre area bounded
by E Street to the north, Del Mar Avenue to the east, H Street to the south, and Garrett Avenue to
the west; and
WHEREAS, Third Avenue, a major commercial thoroughfare, runs through the center of
the Parking District and provides various streetscape amenities that facilitate pedestrian circulation
and access to fronting businesses, which include bars, restaurants, offices, commercial shops and
others; and
WHEREAS, there are 1,528 public parking spaces in the Parking District, consisting of on-
street spaces, spaces in surface parking lots, and spaces in the Park Plaza Parking Structure; and
WHEREAS, public parking facilities within the Parking District are managed by City
personnel with the support of a parking management contractor; and
WHEREAS, the City retained a consultant in August 2018 to prepare a Downtown Parking
Management Plan (the “Downtown PMP”) report, which included parking data collection, public
outreach, analysis of management practices, projection of future parking demand, and
development of recommendations; and
WHEREAS, the Downtown PMP report documents the analysis described in the preceding
recital and makes 14 recommendations to optimize management of the Parking District; and
WHEREAS, Staff will implement the following recommendations from the Downtown
PMP as a result of this action:
1. Recommendation Number 1: Convert all Parking District meters to Smart Meters.
Authorizing the City Manager, or designee, to enter into an agreement for the
purchase or lease of Smart Meters.
2. Recommendation Number 9: Modify Parking Restrictions at Norman Park Senior
Center Parking Lot by removing the existing meters and increase the time limit to
4 hours.
3. Recommendation Number 11: Expansion of the Parking District Boundary to
include all existing parking meters. There are approximately 21 existing parking
meters located north of E Street on Garrett Avenue and Landis Avenue that will be
added to the Parking District.
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NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula Vista,
that it hereby approves the Downtown Parking Management Plan report, dated August 2022.
Presented by: Approved as to form by:
Laura Black, AICP Glen R. Googins
Interim Director of Development Services City Attorney
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City of Chula Vista
276 4th Avenue
Chula Vista, CA 91910
CR Associates
3900 Fifth Avenue, Suite 310
San Diego, CA 92103
PREPARED FOR PREPARED B Y
FINAL
DOWNTOWN CHULA VISTA PARKING DISTRICT
PARKIN G MANAG EMEN T PLAN
AUGUST
2022
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Downtown Chula Vista Parking District
Parking Management Plan
ES- 1
Executive Summary
The Downtown Parking Management Plan (Downtown PMP) analyzes existing and projected future
parking conditions within the Downtown Chula Vista Parking District (Parking District) and provides a
series of recommendations to optimize parking facilities and parking availability throughout the
Parking District. The objectives of the study are as follows:
Develop a more holistic understanding of public parking demand within the Parking District,
accounting for how the demand varies spatially, temporally, and is specific to various
destinations within the study area.
Assess the City’s parking infrastructure and operational practices.
Forecast near-term parking demand within the project study area based on historical growth
patterns.
Provide recommendations to efficiently utilize parking resources and manage future parking
demand.
Data collection, including a parking inventory, occupancy counts, and a series of in-person and on-line
surveys of Parking District users, was completed primarily during the summer and fall of 2018 and the
results were documented in the Existing Conditions Report, which was completed in June 2019. The
parking data and surveys, conducted prior to statewide stay-at-home orders in connection with the
COVID-19 global pandemic, remain valid for the purposes of the study and its recommendations. Since
most businesses were closed during the stay-at-home orders, parking patterns were significantly
disrupted; therefore, the data from 2018 is more typical of normal operations.
The data collected showed that there is adequate parking supply for existing conditions. “Adequate”
parking supply reflects no more than 85% occupancy within a 1/8-mile radius. Future parking demand
was estimated based on a review of entitled projects in the Parking District and a projection of potential
development. If redevelopment occurs as modeled in this analysis, demand for an additional 218
spaces would be generated. The recommendations in the Downtown PMP support this eventuality
through increased parking fees, establishment of a capital reserve fund, and re-evaluation of in-lieu
fees collected from new development to fund the construction of future parking facilities.
The Downtown PMP included a series of surveys to track the development and evolution of the Curb
Café1 program along Third Avenue to document its effect on parking supply. The Curb Café program
has a sunset date of July 31, 2023, and the Downtown PMP provides a series of recommendations, if
the City considers extending the sunset date. The Downtown PMP also includes research and analysis
on Electric Vehicle (EV) use in Chula Vista, the South Bay, and San Diego County to project EV parking
demand and to develop criteria for the siting of EV charging stations in the Downtown area.
The Downtown PMP makes the following recommendations:
1 Outdoor dining areas within the public right-of-way for restaurants, bars, and breweries. The Curb Café structures
temporarily replace existing metered spaces along Third Avenue in accordance with Ordinance No. 3508, which modified
CVMC Section 12.28.30.
2022/09/27 City Council Post Agenda Page 338 of 617
Downtown Chula Vista Parking District
Parking Management Plan
ES- 2
Recommendation Rationale Benefits
1. Convert All Parking
District Meters (Except
Norman Park) to Smart
Meters
Current parking meters do not accept more
convenient forms of payment (credit card),
thereby discouraging some users.
Increases the utility of parking meter
infrastructure, is more convenient for
users and provides easier enforcement.
2. Shift Parking
Enforcement Time
from 9 AM – 6 PM to
10AM - 8 PM
The current hours of parking enforcement do
not coincide with the operating hours of most
businesses along Third Avenue.
Facilitates parking turnover between 6
PM and 8 PM and encourages use by
patrons/shoppers.
3. Re-assess Parking
User Fees
Meters: $0.75/hour
Surface Lots:
$0.50/hour
Current parking user fees are insufficient to
support credit card payments.
Provides sufficient revenue to support
credit card payments and optimizes
parking turnover.
4. Update Wayfinding
and Information
Signage within the
Parking District
Parking information signage within Parking
District is limited and inconsistent.
Improved information about parking
locations and availability for visiting
motorists.
5. Revise Downtown In-
Lieu Parking Fee
Program
Existing In-Lieu Parking Fee program does not
meet the needs of expected costs of
providing for future parking demand.
Aligns In-Lieu Parking Fee program with
costs of providing for future parking
demand.
6. Facilitate Non-
Vehicular
Transportation Modes
to the Parking District
Limited end-of-trip facilities for bicycles and
micro-mobility and limited pedestrian and
transit stop amenities within Parking District
Facilitates usage of other forms of
transportation to access destinations
within the Parking District, reducing
parking demand.
7. Park Plaza Parking
Structure
Improvements and
Maintenance
Institute parking fees:
$0.50/hour
The City is now responsible for Park Plaza
parking structure maintenance and repairs.
Provides funding for maintenance and
operation and to make improvements to
the largest parking facility within the
Parking District.
Facilitates parking turn-over
8. Curbside Management Lack of short-term parking and commercial
loading locations along Third Avenue
Accommodates a variety of users, each
with varying peak demand times.
Reduces double-parking along Third
Avenue
9. Modify Parking
Restrictions at Norman
Park Senior Center
Parking Lot
Remove meters,
increase time limit to 4
hours.
Current time restrictions (two hours) are not
compatible with Norman Park Senior Center
activities.
Facilitate access to and use of the
center.
2022/09/27 City Council Post Agenda Page 339 of 617
Downtown Chula Vista Parking District
Parking Management Plan
ES- 3
Recommendation Rationale Benefits
10. Demand Management
Plans for Large Events
Event attendees may not be aware of parking
locations for large public events held in
Downtown Chula Vista.
Increases utilization of available parking
spaces.
Improves event attendee perception of
parking within the Parking District.
Reduces congestion from motorists
searching for parking spaces.
11. Expansion of Parking
District Boundary to
include all existing
parking meters
Approximately 21 parking meters are located
to the north of the Parking District
boundaries, but which are managed in the
same manner as meters inside the Parking
District.
All meters are encompassed within the
Parking District, facilitating
management.
12. Establish funding
mechanisms to
accommodate future
demand.
Approximately 200 additional spaces will be
needed in the future if redevelopment occurs
as projected.
Implementation of capital reserve fund
and recommended changes to the in-
lieu fee program will support future
construction of parking facilities.
13. Monitor and make
minor adjustments to
the Curb Café program
if it is extended beyond
July 31, 2023 sunset
date.
Review of implementation and impacts
identified several measures to improve
administration of the program. Continued
monitoring is suggested to address effects on
parking availability and to ensure Curb Cafés
remain attractive and structurally sound.
Monitoring will help avoid potential
parking availability impacts and other
recommendations will clarify operation
of the program.
14. Provide additional
Electric Vehicle
Charging Stations
(EVCS) in public
parking lots and
monitor EVCS use.
The City is committed to achieve its
Greenhouse Gas (GHG) emission reduction
goals and wants to support and encourage
the use of electric vehicles. Additional
charging stations are needed to
accommodate and expected increase in
demand.
Establishes EVCS siting criteria,
technical specifications, and monitoring
procedures to support future EVCS
installation and operation.
2022/09/27 City Council Post Agenda Page 340 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page i
Table of Contents
Executive Summary ..............................................................................................................................ES-1
1.0 Introduction...................................................................................................................................... 1
Context ....................................................................................................................................................... 1
Location ...................................................................................................................................................... 1
Report Organization ................................................................................................................................... 3
2.0 Existing Parking Conditions ............................................................................................................. 4
Parking Supply ........................................................................................................................................... 4
Destination Based Parking Supply ............................................................................................................ 6
In-Lieu Parking Fee Program ..................................................................................................................... 8
Revenue Purposes ..................................................................................................................................... 9
Current Parking Management and Enforcement Practices ..................................................................... 9
Wayfinding and Parking Information Systems ....................................................................................... 10
Existing Parking Occupancy .................................................................................................................... 10
Park Plaza Parking Structure .................................................................................................................. 15
3.0 Community Outreach .................................................................................................................... 16
Outreach Methods ................................................................................................................................... 16
Public Outreach Documentation – Survey Results Summary ............................................................... 17
4.0 Future Parking Conditions ............................................................................................................ 19
Growth Projections ................................................................................................................................... 19
Accommodating Long Term Future Demand ......................................................................................... 20
5.0 Curb Cafés and Parking Supply .................................................................................................... 23
Parameters for Curb Cafés and Sidewalk Cafés .................................................................................... 23
Field Observations and Parking Impacts ................................................................................................ 24
Effect on Parking Supply ......................................................................................................................... 25
Curb Café Recommendations ................................................................................................................. 32
6.0 Electric Vehicle Charging Stations ............................................................................................... 34
Siting Criteria and Policy Recommendations ......................................................................................... 34
7.0 Parking Management Plan Recommendations ........................................................................... 38
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Downtown Chula Vista Parking District
Parking Management Plan
Page ii
Figures
Figure 1.1 - Project Study Area ................................................................................................................................... 2
Figure 2.1 - Existing Public Parking Supply ................................................................................................................ 5
Figure 2.2 - Estimated Supply of Parking within 1/8 Mile of Destinations .............................................................. 7
Figure 2.3 - Weekday Estimated Parking Occupancy within 1/8th Mile of Destinations – Peak Period of
Time of Day ............................................................................................................................................. 11
Figure 2.4 - Weekend Estimated Parking Occupancy within 1/8th Mile of Destinations – Peak Period of
Time of Day ............................................................................................................................................. 14
Figure 4.1 - Near-Term Parking Occupancy by Block – 11 AM to 1 PM Weekday Average ................................... 21
Figure 4.2 - Near-Term Parking Occupancy by Block – 9 PM to 11 PM Weekday Average .................................. 22
Figure 5.1 - Public Parking Supply Assuming Maximum Number of Curb Cafés ................................................... 26
Figure 5.2 - Estimated Supply of Parking within 1/8th Mile of Destinations Assuming Maximum Number of
Curb Cafés .............................................................................................................................................. 28
Figure 5.3 - Parking Occupancy by Block 11 AM to 1 PM Weekday Average (Assuming Maximum Number
of Curb Cafés) ......................................................................................................................................... 29
Figure 5.4 - Estimated Supply of Available Parking within 1/8th Mile of Destinations 11 AM – 1 PM
Weekday Average (Assuming Maximum Number of Curb Cafés ......................................................... 30
Figure 5.5 - Parking Occupancy by Block 9 PM to 11 PM Weekday Average (Assuming Maximum Number
of Curb Cafés) ......................................................................................................................................... 31
Figure 5.6 - Estimated Supply of Available Parking within 1/8th Mile of Destinations 9 PM – 11PM
Weekday Average (Assuming Maximum Number of Curb Cafés) ........................................................ 33
Figure 6.1 - SANDAG EV Map .................................................................................................................................... 36
Figure 6.2 - Surface Lots with Recommended EVCS Installation ........................................................................... 37
Figure 7.1 - Parking District Boundary Expansion Recommendations ................................................................... 48
Figure 7.2 - New Parking District Boundary ............................................................................................................. 49
Tables
Table 2.1 - Public Parking by Cost and Time Restriction ........................................................................................... 4
Table 2.2 - Summary of Off-Street Public Parking Facilities ...................................................................................... 8
Table 3.1 - Summary of Public Outreach.................................................................................................................. 17
Table 4.1 - Future Parking Generation and Assignment ......................................................................................... 19
Table 5.1 - Summary of Curb Café Parking Occupancy ........................................................................................... 25
Table 5.2 - Summary of Maximum Parking Spaces Lost per Current Program ..................................................... 27
Table 6.1 - Recommended ECVSs ............................................................................................................................ 35
Table 7.1 - Recommendation Summary ................................................................................................................... 52
Appendices
Appendix A - Downtown Chula Vista Existing Conditions Report
Appendix B - On-Site Parking Capacity and Future Parking Generation
Appendix C - Electric Vehicle Parking Analysis Memo
Appendix D - Parking District Pro-Forma
Appendix E - In-Lieu Fee Program Pro-Forma
Appendix F - Third Avenue Village Signage Plan
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Downtown Chula Vista Parking District
Parking Management Plan
Page 1
1.0 Introduction
Context
This study analyzes existing and projected future parking conditions within the Downtown Chula Vista
Parking District (Parking District) and provides recommendations to manage and accommodate
parking demand within the Parking District. The analysis of near-term parking demand considers
historical development activity, the Parking District’s current parking demand patterns, opportunities
for new parking supply and/or more efficient supply management, and the effect of emerging mobility
options. This study supersedes the 2007 parking management study. The 2007 study recommended
expansion of the Parking District, which was implemented in 2009 by Ordinance 3139.
The primary objective of this study is to develop strategies to ensure abundant existing and future
access to Downtown Chula Vista for all of the various user groups, including visitors, residents,
businesses, and commuters. This study, which provides a road map intended to help the City achieve
this goal, involved the following:
Developing a more holistic understanding of public parking demand within the Parking District,
accounting for how the demand varies spatially, temporally, and is specific to various
destinations within the study area.
Assessing the City’s parking infrastructure and operational practices.
Forecasting near-term parking demand within the project study area based on historical growth
patterns.
Providing recommendations to efficiently utilize parking resources and manage future parking
demand.
During this study, input was solicited from the visitors to the Parking District, the business community,
and City staff. This was supplemented by additional information obtained from a careful review of the
previous study. These recommendations are documented in this report and were also considered in
the development of the proposed recommendations.
Location
The City of Chula Vista (City) is in southern San Diego County and is the second largest city in the
County. The City occupies approximately 50 square miles, extending from San Diego Bay in the west,
to the foothills of the Jamul and San Ysidro Mountains in the east.
Figure 1.1 displays the present Parking District boundary. Downtown Chula Vista is in the northwest
quadrant of the City, and concentrated around Third Avenue, where between E Street and H Street the
corridor has retained much of its traditional “main street” character. The Parking District, plus the
surrounding few blocks which comprise the remainder of the project study area, contain all the City
operated parking meters and other time-limited parking serving Downtown Chula Vista.
2022/09/27 City Council Post Agenda Page 343 of 617
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Downtown Chula Vista Parking District
Parking Management Plan
Figure 1-1Project Study Area
ProjectLocation
City ofChula Vista
Off-Street Public Parking
Current Parking District
ParkPlazaParkingStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
Norman ParkSr. Ctr. Lot
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Downtown Chula Vista Parking District
Parking Management Plan
Page 3
Report Organization
Following the introductory chapter, this study is organized into the following chapters:
Chapter 2 – Existing Parking Conditions documents existing parking conditions within the study
area. The chapter inventories the Parking District’s parking infrastructure, reports on parking
occupancy and turnover, (as collected in August and September of 2018), considers other forms
of mobility present within the study area, and examines the City’s current In-Lieu Parking Fee
program.
Chapter 3 – Community Outreach: summarizes the input received from all stakeholder
engagement efforts undertaken during the study, which included the administration of survey
questionnaires to the public and business community, presence at community events, and
facilitation of stakeholder working group meetings with the Downtown Chula Vista Association
(DCVA) (formerly known as the Third Avenue Village Association (TAVA)), the public benefit
corporation representing businesses in Downtown Chula Vista.
Chapter 4 – Future Conditions: forecasts future parking conditions based on anticipated
redevelopment, associated additional demand, and changes in parking supply.
Chapter 5 – Curb Cafés and Parking Supply: analyzes the impacts that Curb Cafés have on parking
occupancy and provides recommendations related to the Parking District.
Chapter 6 – Electric Vehicle Charging Stations: analyzes the Parking District’s current Electric
Vehicle Charging Stations (EVCS) coverage and provides recommendations related to the EVCS
standards for the Parking District.
Chapter 7 – Parking Management Program: synthesizes the findings from the preceding chapters
to develop a set of recommendations to manage future parking demand within the Parking District.
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Downtown Chula Vista Parking District
Parking Management Plan
Page 4
2.0 Existing Parking Conditions
This chapter provides a high-level summary of the project study area’s supply of public on-street and
off-street parking, its parking occupancy (examined in the August and September of 2018, and
November 20192) and examines the City’s parking management practices. Appendix A, the Downtown
Chula Vista Existing Conditions Report, completed in June of 2019, examines these topics in much
greater detail. Parking demand declined severely starting in March 2020 during the COVID-19
pandemic. The 2018/2019 data is used in this report to better approximate typical conditions. For
discussion relating to the City of Chula Vista’s parking-related measures in response to the COVID-19
pandemic, refer to Chapter 5.
Parking Supply
The Downtown Parking District currently maintains 1,528 public parking spaces both on-street and
within eight off-street facilities (I.e., surface lots and the Park Plaza Parking Structure). Table 2.1
summarizes the public parking supply of the Parking District by cost and time restriction. Approximately
47% of the Parking District’s supply is free. All but 20 spaces within the Parking District have either a
cost, a time restriction, or both. Cost and time restrictions to parking spaces are enforced between 9
AM and 6 PM on all days of the week, excepting Sundays and Holidays.
Table 2.1 - Public Parking by Cost and Time Restriction
Cost and Time Restriction Parking District
Supply % of Total
Free Parking – Unlimited Time 20 1.3%
Free Parking – Time Limited 704 46.1%
Paid Parking – Time Limited 804 52.6%
Total 1,528 100%
Source: CR Associates (2022)
The study area for this document also includes on-street parking spaces located outside of the Parking
District boundaries. Figure 2.1 is a map of the project study area that displays the total public parking
supply along each block segment and within the eight off-street public parking facilities. Spaces
located outside the Parking District include 21 meters, 364 free spaces without time limits, and 67
free, time-limited spaces. The 21 meters are adjacent to the northern Parking District boundary, and
the City maintains and operates them in the same manner as those inside the Parking District
boundaries. The 670 spaces shown at the Park Plaza Parking Structure includes 637 spaces that are
provided within the footprint of the structure plus 23 that are provided in adjacent surface parking
areas.3
2 November 2019 surveys covered the Norman Park Senior Center only.
3 An additional 14 Accessible Parking Spaces are provided within the Park Plaza Parking Structure and 9 Accessible
Parking Spaces are provided in the adjacent surface parking area. These Accessible Parking Spaces are not included in
the 670 parking spaces.
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Figure 2-1Existing Public Parking Supply
ParkPlazaParkingStructure
PayLot5
PayLot3
PayLot2
PayLot1
Pay Lot8
PayLot10
Public Off-Street Parking Supply
Norman ParkSr. Ctr. Lot
Pay Lot 1
Pay Lot 2
Pay Lot 3
Park Plaza Parking Structure
Pay Lot 5
Pay Lot 8
Pay Lot 10
Norman Park Senior Center Lot
14
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118
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42
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28
15
Paid Off-Street Public Parking
Free Off-Street Public Parking
Parking Supply#
Metered On-Street Parking Location
Predominantly MeteredOn-Street Parking Block
Predominantly FreeOn-Street Parking Block
Parking District
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Downtown Chula Vista Parking District
Parking Management Plan
Page 6
Destination Based Parking Supply
Within urban settings such as the Third Avenue Village, reliance on on-street parking and numerous
small-supply parking lots scattered in various locations is typical. When an area’s collective parking
supply is composed of fragmented and scattered sources, it can be difficult to conceptualize how many
parking spaces are within a close walking distance of specific destinations. To overcome that
limitation, an analysis approach was developed for this report which summarizes the parking supply,
data collection and future parking demand estimates to each parcel within a 1/8-mile distance. A 1/8-
mile (660 feet) approximates one long-sided block length or two short-sided block lengths in the typical
street grid system in the northwest quadrant of Chula Vista. That distance also makes for a good
approximation of the walking distance from the most remote parking spaces at a typical major
shopping center with a large, consolidated parking lot. Figure 2.2 summarizes paid and free parking
supply to within 1/8-mile of every parcel within the study area.
Parking user fees within the Parking District are regulated by Chula Vista Municipal Code (CMVC)
Section 10.56.020. CVMC Section 10.56.020 establishes parking user fees at the following rates:
Thirty (30) Minute Meters: A $0.25 deposit up to the maximum time limit established for
the zone in which the meter is located; or
Two, Three, and Four-Hour Meters: A $0.25 deposit for each 30-minute interval or a $0.50
deposit for each one-hour interval up to the maximum legal time limit established for the
zone in which the meter is located; or
Ten (10) Hour Meters: A $0.25 deposit for each one-hour period up to the maximum legal
time limit established for the zone in which the meter is located.
The locations of parking meter zones and paid parking lots (as well as their respective maximum time
limits) are listed within Chapter 13 of the City’s Master Fee Schedule. Parking citation regulations,
including initial citation amount and late payment penalties, are stated in both CVMC Chapter 10.62
and Chapter 13 of the Master Fee Schedule. Expired meter citations are $25 if paid within 30 days,
and $50 if not paid within 30 days. Parking revenue collection and enforcement services for the
Parking District are provided by a professional parking management firm,
Table 2.2 details the cost, and time restrictions of the eight off-street public parking facilities within
the Parking District. The off-street parking facilities, with their time restrictions in excess of two hours,
are intended to accommodate lower turnover vehicular trips within the Parking District. Except for the
Park Plaza Parking Structure, all the lots are paid parking during enforcement hours. Additionally, the
City also issues quarterly parking permits for $124.50, which allow the permit holders to park within
the Parking District’s off-street public parking lots for an unlimited amount of time.
2022/09/27 City Council Post Agenda Page 348 of 617
Paid Parking SupplyFigure 2-2Estimated Supply of Parking within 1/8 Mile of Destinations
Downtown Chula Vista Parking District
Parking Management PlanFree Parking SupplyThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StPay Lot 3Pay Lot 2PayLot1
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
Pay Lot 3Pay Lot 2PayLot1
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
> 300 201 - 300 101 - 200 51 - 7576 - 100 26 - 50 1 - 25 0 Off-Street Parking Parking District
Norman ParkSr. Ctr. Lot
Norman ParkSr. Ctr. Lot
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Downtown Chula Vista Parking District
Parking Management Plan
Page 8
Table 2.2 - Summary of Off-Street Public Parking Facilities
Off-Street Facility Time Restriction Cost Supply
Park Plaza Parking Structure 3 Hours Free 670
Pay Lot 1 10 Hours $0.25/hour 14
Pay Lot 2 4 Hours $0.50/hour 74
Pay Lot 3 10 Hours $0.25/hour 118
Pay Lot 5 4 Hours $0.50/hour 42
Pay Lot 8 10 Hours $0.25/hour 53
Pay Lot 10 10 Hours $0.25/hour 28
Norman Park Senior Center Lot 2 Hours $0.50/hour 15
Total 1,014
Source: CR Associates (2022)
In-Lieu Parking Fee Program
The City’s In-Lieu Parking Fee program was established in 1980. The In-Lieu Parking Fee program
allows for development projects within the Parking District to accommodate a portion (up to 50%) of
their minimum parking requirements off-site. The regulations governing the In-Lieu Parking Fee
program are codified within CVMC Section 19.62.040. Section 19.62.040A states that:
“For any new nonresidential use, structure or building, required off-street parking which, due
to the size or location of the parcel, cannot be provided on the premises may be provided on
other property not more than 200 feet distant by publicly available pedestrian access from
said use, structure or building, subject to an off-site shared parking agreement with the City
as to permanent reservation of said space and access thereto; or if the proposed
nonresidential use lies within the boundary of a parking district, off-street parking
requirements shall be considered to be met; provided, that any developer of a new commercial
building within a parking district, or a developer of a commercial addition to an existing
building therein, shall pay the required fee(s).”
The method for calculating the In-Lieu Parking Fee is provided in Resolution 1980-9943, which is
based in part on the fair market value of the land needed to accommodate each parking space. The
City’s Urban Core Specific Plan dictates eligibility by establishing which zones and uses are able to use
the program. All In-Lieu Parking Fees collected are set aside for construction of future parking facilities.
It should be noted that the current In-Lieu Fee is calculated based on the fair market value of the land
and does not include the anticipated costs of designing and constructing additional parking facilities.
The City should consider revising its In-Lieu Parking Fee program to better reflect the actual cost of
providing new parking facilities. Appendix E provides data on the cost of constructing a parking
structure in 2019 dollars. This analysis demonstrates one potential methodology for calculating an in-
lieu fee. Regardless of the methodology used, it is recommended that the In-Lieu Parking Fee be better
aligned with the current cost of providing additional parking. Chapter 4 provides an analysis of future
demand.
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Downtown Chula Vista Parking District
Parking Management Plan
Page 9
Revenue Purposes
Per CVMC Section 10.56.260, all revenue collected from parking meters in the City are to be deposited
into a special fund and earmarked for any or all of the following purposes:
For the purchasing, leasing, installing, repairing, maintaining, operating, removing, regulating
and policing of parking meters in this City and for the payment of any and all expenses relating
or incidental thereto.
For the purchasing, leasing, acquiring, improving, operating and maintaining of off-street
parking facilities in the City.
For the installation and maintenance of traffic control devices and signals.
For the painting and marking of streets and curbs required for the direction of traffic and
parking of motor vehicles.
For the proper regulation, control and inspection of parking and traffic upon the public streets.
To be pledged as security for the payment of principal and interest on off-street parking
revenue bonds issued by the City or any parking district organized within the City (Ordinance
2670 and Ordinance 973).
City operated parking meters are located only within (and immediately adjacent to) the Parking District
boundaries. The City has established the Parking Meter Fund to account for the associated revenues
and expenditures. In-Lieu Parking Fees are deposited into a separate fund (the Town Center I Parking
Fund). Use of the In-Lieu funds is restricted to the purchase or development of off-street parking sites
which will generally and directly benefit the Parking District.
Current Parking Management and Enforcement
Practices
The City has retained a professional parking management firm for parking management and
enforcement services for Downtown Chula Vista since 2009. Under their original agreement4 with the
City, the contractor’s responsibilities included parking enforcement, parking revenue collection, and
maintenance of parking meter equipment.
Parking Enforcement
Under its services agreement, the contractor is responsible for staffing enforcement patrol between 9
AM and 6 PM, Monday through Saturday, excluding Holidays. The Downtown Chula Vista area is
overseen by an operations manager, whose responsibilities include proactively maintaining and
repairing parking revenue equipment. The contractor also maintains an office at 231 3rd Avenue, Suite
F, in Downtown Chula Vista for the purposes of accepting in-person parking citation payments and
appeals, as well as handling public inquiries regarding the Parking District.
4 In March 2020, parking management contractor was awarded a contract for maintenance of the Park Plaza Parking
Structure.
2022/09/27 City Council Post Agenda Page 351 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 10
Revenue Collection
The parking contractor collects the revenue in the field, tracks the revenue and makes deposits into
an account for the City of Chula Vista three times per week. Credit card transactions at the surface
parking lot multi-space machines are deposited directly into the City’s account. Fees collected from
citations and permits sales are remitted monthly to the City.
Wayfinding and Parking Information Systems
The existing parking wayfinding signage within Downtown Chula Vista is
primarily designed to meet the standards of the Third Avenue Village
Signage Design Intent Drawings (Third Avenue Village Signage Plan)
(Appendix F), which was a component of the Third Avenue Streetscape
Master Plan improvement projects implemented in 2021. Existing and
future signage should reflect the rebranding of the former TAVA to DCVA.
The signs were designed to guide patrons to nearby businesses and
attractions. Field review indicates that all signs were designed to the
standard of the plan except for the parking guiding sign, guiding signage
at the Park Plaza Parking Structure, and the pedestrian paseo5 guiding
sign throughout the Parking District. Additional signage is needed to
guide the public to under-utilized parking lots.
Existing Parking Occupancy
Data Collection Methodology
Average parking occupancy for a typical weekday and weekend day was calculated within the study
area, plus an additional perimeter of one block outside of the study area through data collection in the
field. Parking occupancy was studied and documented for five different daily time intervals,
representing morning, lunch, afternoon, dinner, and evening periods. Data was collected for those
periods on four weekday dates and four weekend dates occurring between August 29th and September
16th, 2018. The data collection is consistent with usage prior to the COVID-19 pandemic and is
considered valid. The summaries presented in this chapter consist of averages, by period, for the four
weekday or weekend dates in which data collection took place.
Teams of two data collectors counted parked vehicles on every block and public parking lot within the
study area, plus an additional perimeter of one block outside of the study area, with scheduled
departures taking place at 7 AM (morning), 11 AM (lunch), 3 PM (afternoon), 6 PM (dinner), and 9 PM
(evening).
Figure 2.3 summarizes weekday peak parking occupancy conditions to within 1/8-mile of destinations
within the project study area by time of day (upper panel) and the percent occupancy corresponding
to that destination’s peak hour (lower panel). A more detailed discussion of parking occupancy and
turnover, including exhibits showing parking occupancy by block and lot for every collection period is
provided in the Existing Conditions Report (Appendix A).
5 Paseos are pedestrian spaces (walkways) that provide linkages between public parking, businesses, and the street
environment.
Downtown Chula Vista
Wayfinding Signage
2022/09/27 City Council Post Agenda Page 352 of 617
Weekday Peak Period (Time of Day)Figure 2-3Weekday Estimated Parking Occupancy within 1/8 Mile of Destinations -Peak Period by Time of Day
Downtown Chula Vista Parking District
Parking Management PlanWeekday Peak Period OccupancyThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson St9PM - 11PM6PM - 8PM3PM - 5PM11AM - 1PM7AM - 9AM Multiple Periods >85% OccupancyPeak:Peak > 85% Occupancy
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
PayLot1
PayLot1
50% and <50.1% - 70%70.1% - 85%> 85%Off-Street ParkingOccupancy During Peak:Parking District
Norman ParkSr. Ctr. Lot
Norman ParkSr. Ctr. Lot
2022/09/27 City Council Post Agenda Page 353 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 12
The following conclusions and observations were made based on the analysis of weekday parking
occupancy under existing conditions:
Parking utilization of 85% of total capacity is considered to be a good target threshold for
balancing maximum usage and excess capacity6.
Parking occupancy between E Street and G Street (near most commercial and retail
destinations along Third Avenue) was highest during the mid-day data collection periods
(between 11 AM and 5 PM). Parking occupancy typically peaks in the residential portions of
the study area (outside of the Parking District boundary and south of Madrona Street) after 6
PM.
Parking occupancy peaks at greater than 85% in many portions of the Parking District south
of Madrona Street, an area which is primarily residential. This is explained by the lower quantity
supply of off-street public parking within this area and by residential parking behavior, which
is generally lower turnover than commercial.
Peak off-street parking occupancy does not exceed 85% of the parking capacity at any location
except for Pay Lot 5, which reaches full capacity during the 6 PM period. This is explained by
the lot’s proximity to several restaurants, and its centrality between the Third Avenue Village
and the residential areas south of Madrona Street, which begins to peak at this time.
Parking occupancy at off-street parking facilities decreases substantially after 6 PM, when
enforcement of on-street metered parking ends.
There are no dedicated short-term parking and commercial loading locations along Third
Avenue within the study area. Currently, short-term and commercial loading areas within the
Parking District are along side streets to Third Avenue. These locations are less convenient for
short-term users who access businesses along Third Avenue. It was noted during field
observations of existing conditions that there were regular instances of delivery vehicles
double-parking along Third Avenue when making deliveries, resulting in blockage of through
traffic and parking areas.
Norman Park Senior Center
Existing parking within the Norman Park Senior Center parking lot does not exceed 85%
utilization. However, community outreach efforts (documented in Chapter 3) indicated that
available parking supply is a high priority for senior center visitors. Outreach findings also
revealed that visitors tend to avoid parking at the parking lots behind the senior center due
to concerns about parking enforcement, since most senior center activities last over two
hours, longer than the maximum period allowed in most of the surrounding parking.
Special Events
Field observations were conducted at the following large community events:
o Villains in the Village (Saturday, October 20, 2018).
o Starlight Parade (Saturday, December 1, 2018).
o Lemon Festival (Sunday, August 4, 2019).
6 Source: Institute of Transportation Engineers – Parking Occupancy Data Collection: https://www.ite.org/technical-
resources/topics/trip-and-parking-generation/parking-occupancy-data-collection/
Metropolitan Area Planning Council – How to do a Parking Study: https://www.mapc.org/resource-library/how-to-do-a-
parking-study/
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Downtown Chula Vista Parking District
Parking Management Plan
Page 13
Observations suggested a general lack of awareness of where to find off-street public parking.
It was observed that much of the public either parked on-street at a further distance from the
events or avoided closer off-street parking locations owing to the perception of higher cost.
Drone observations show that paid public lots are generally at less than 50% occupancy,
whereas on-street (non-metered) parking occupancy is greater than 85%.
Figure 2.4 summarizes weekend peak parking occupancy conditions to within 1/8-mile of destinations
within the project study area by time of day (upper panel) and the percent occupancy corresponding
to that destination’s peak hour (lower panel). The following conclusions were made based on the
analysis of weekend parking occupancy under existing conditions:
Parking occupancy between E Street and G Street generally does not exceed 70% during
its peak periods. West of Third Avenue, in closer proximity to the Park Plaza Parking
Structure, peak occupancy does not typically exceed 50%.
Consistent with weekday observations, peak off-street parking occupancy does not exceed
85% of the parking capacity at any location except for Pay Lot 5, which reaches full capacity
during the 6 PM period. As discussed above, this lot is centrally located within the Parking
District, which likely explains its high level of occupancy.
Similar to weekday observations, parking occupancy peaks are greater than 85% in many
portions of the Parking District south of Madrona Street, which is primarily residential. This
is explained by the lower quantity supply of parking within this area; and by residential
parking behavior, which is generally lower turnover than commercial.
Some additional conclusions which were observed to be consistent during both weekday and
weekend include:
Commercial land use (mostly between E Street and G Street) and residential land use (primarily
south of Madrona Street and away from Third Avenue) peak time periods are complimentary.
Peaks for commercial land uses tend to occur during the mid-day when most retail and service
businesses are operating. Where dining and drinking establishments are located, commercial
parking demand extends into the early evening hours. Parking peak demand for residential
land uses tends to occur when typical business hours conclude in the early evening hours and
continue overnight.
Supply of available parking between E Street and G Street (near most businesses) was
generally observed to be adequate (below 85%) during both weekday and weekend peak
periods. However, there are a few parcels clustered around G Street which straddle the study
area’s commercial and residential land uses and experience the overlap between the typical
peaks of the two land uses and therefore have less available parking.
The spatial pattern of demand outside of the Parking District south of Madrona Street is almost
identical on both weekdays and weekends: Third Avenue between G Street and Alvarado Street
has an occupancy peak between 50% and 70% (forming a yellow core), followed by a
concentric (orange) ring of 70% to 85% peak occupancy along Alvarado Street, on the adjacent
to Third Avenue portions of Park Way, G Street, and Roosevelt Street, while the surrounding
outer portions of the study area have peak occupancy of 85% or greater.
2022/09/27 City Council Post Agenda Page 355 of 617
Weekend Peak Period (Time of Day)Figure 2-4Weekend Estimated Parking Occupancy within 1/8 Mile of Destinations -Peak Period by Time of Day
Downtown Chula Vista Parking District
Parking Management PlanWeekend Peak Period OccupancyThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson St9PM - 11PM6PM - 8PM3PM - 5PM11AM - 1PM7AM - 9AM Multiple Periods >85% OccupancyPeak:Peak > 85% Occupancy
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
PayLot1
PayLot1
50% and <50.1% - 70%70.1% - 85%> 85%Parking DistrictOff-Street ParkingOccupancy During Peak:
Norman ParkSr. Ctr. Lot
Norman ParkSr. Ctr. Lot
2022/09/27 City Council Post Agenda Page 356 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 15
Park Plaza Parking Structure
The Park Plaza Parking Structure is a
multi-level public parking facility located
near the southwestern corner of Third
Avenue and F Street. According to the
recorded Notice of Completion for the
project, construction of the structure
was completed in February 1984. The
Park Plaza Parking Structure provides
637 spaces within the footprint of the
structure plus 33 in adjacent surface
parking areas. In addition to the 670
unmarked parking stalls, there are a
total of 23 Accessible parking spaces in
the structure and adjacent areas. This
facility is available for up to three hours
of free public parking as described in
CVMC Section 10.56.040 and as noted by signs displayed at the parking structure. Overnight parking
is prohibited at the structure.
On December 15, 1983, the Chula Vista City Council adopted Resolution No. 461, Reciprocal
Agreement of Easements and Declarations Establishing Restrictions and Covenants for the Town
Center Focus Area Including Provisions for the Maintenance and Management of the Town Centre
Parking Facility (Reciprocal Access Agreement). The Reciprocal Access Agreement was between the
City and the owners of six commercial parcels located immediately adjacent to the Park Plaza Parking
Structure at the southwestern corner of Third Avenue/F Street. Existing uses on these parcels include
commercial office, medical office, restaurant, retail, and fitness center. (The One Park Apartments,
located to south and west of the structure, was not a part of the Reciprocal Access Agreement.) Under
the Reciprocal Access Agreement, Centre City Associates, Limited Commercial (CCAL-C), then owner
of three of the six adjacent parcels, assumed responsibility for maintenance and operation of the
parking structure.
The Reciprocal Access Agreement had a term of 35 years and expired in December 2018. The City has
assumed financial responsibility for all maintenance and operation of the structure and issued a new
contract with a parking management contractor for routine maintenance activities. The City engaged
a structural engineer in 2019 to evaluate the structural integrity of the parking structure. It was
determined to have no major structural concerns, and the engineer recommended repairs to relatively
minor instances of cracking and spalling.
Aerial View of the Park Plaza Parking Structure, facing northwest
2022/09/27 City Council Post Agenda Page 357 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 16
3.0 Community Outreach
Various stakeholder groups were engaged during the completion of this study, including residents,
business owners, visitors and senior citizens. Outreach efforts utilized two main approaches: through
the collection of opinion surveys (conducted through mail, in person, and online) and by presentations
to stakeholder groups.
Outreach Methods
Surveys were promoted through a variety of
strategies, including social media, a project
website, email blasts, meetings and through
targeted “pop-up” outreach at community events.
The target respondents to the surveys were visitors
of the Parking District, business owners, and the
patrons of Norman Park Senior Center. Each group
received questionnaires that were tailored to their
experiences. A total of 42 surveys were received
from visitors to the Parking District, 52 surveys
from business owners and 68 were collected from
patrons of Norman Park Senior Center.
Presentations were conducted on multiple
occasions to solicit feedback to constituent groups.
A list of presentations and outreach events is
provided in Table 3.1. A stakeholder working group
was formed during the completion of this study,
which comprised members of the DCVA Parking
Subcommittee. City staff and consultants engaged
with the subcommittee on two occasions, once
during the analysis of existing conditions and again
to solicit feedback on the development of parking management recommendations. Outreach was
paused in March 2020 following stay-at-home orders in response to the COVID-19 pandemic.
To bolster the study’s engagement with the senior community of Downtown Chula Vista, a presentation
was made at the Norman Park Senior Center prior to a meeting of the City’s Commission on Aging on
March 11, 2020, to solicit comments on the parking management recommendations.
Feedback obtained from each of the presentations was taken into consideration in the preparation of
the parking management recommendations. A summary of the outreach and sample surveys are
provided in Appendix A as a part of the Existing Condition Report.
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Downtown Chula Vista Parking District
Parking Management Plan
Page 17
Table 3.1 - Summary of Public Outreach
Date Location Target Type
October 20, 2018 Third Avenue (Villains
In The Village)
Visitors to Third
Avenue Intercept Surveys
January 9, 2019 Civic Center DCVA Ad-Hoc
Parking Committee
Project approach presentation &
gather DCVA feedback on existing
concerns
October 2018 –
December 2018
Digital Survey via
DCVA email list
Businesses within
the Parking District
Digital Survey to understand existing
parking concern from a business
perspective
February 21, 2019 DCVA Annual Meeting DCVA Members
Presentation of project approach,
existing condition findings, and
conduct additional public surveys
March 13, 2020 Civic Center DCVA Ad-Hoc
Parking Committee
Presentation of preliminary
recommendations
January 2020 –
March 2020
Norman Park Senior
Center
Senior Center
Patrons
Paper and digital surveys of the
Norman Park Senior Center. Paper
surveys were left at the front desk
and collected weekly.
March 11, 2020 Norman Park Senior
Center
Commission on
Aging & Friends of
the Norman Park
Senior Center
Presentation of preliminary
recommendations and gather
feedback specific to the Senior
Center
Source: CR Associates (2022)
Public Outreach Documentation – Survey Results
Summary
Three groups were targeted for survey outreach: visitors to the Third Avenue Village, Third Avenue
Village area business owners and patrons of the Norman Park Senior Center. The following provides a
summary of the survey findings for each of the three groups. A more detailed analysis can be found in
the Existing Conditions Report (Appendix A).
Profile of Visitor Survey Responses
Over half of the visitors surveyed indicated they visit the Third Avenue Village at least once a week.
When asked of which destinations in the Third Avenue Village they were going to, nearly three-quarters
of the visitors responded that they were going to restaurants, bars or cafes. 13% of respondents stated
were going to or from work.
Despite much of the Parking District’s supply being time restricted (two hours on street and three
hours in the Park Plaza Parking Structure), 60% of the visitors reported that their typical visits to the
Third Avenue Village are longer than two hours.
2022/09/27 City Council Post Agenda Page 359 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 18
A combined two-thirds of respondents answered always or usually find parking within one or two
blocks of their destination, while a combined 34% indicated they have some level of difficulty finding
parking close to their destination. Nearly half (49%) of the respondents claimed they always avoid
parking in locations which cost money to park, while another 20% stated they usually avoid parking in
those locations. Of the respondents who reported to always avoid parking in locations which cost
money, a combined 58% stated they still are always (21%) or usually (37%) able to find parking within
one or two blocks of their destination.
Over half the respondents (54%) have been discouraged on a previous occasion to visit the Third
Avenue Village because of parking difficulties. A third of those surveyed were not aware of the free
Park Plaza Parking Structure, while just over a quarter of those surveyed (27%) did not perceive the
location of the parking structure as conveniently situated to most of their usual destinations.
When asked if more convenient forms of payment (such as credit cards) would make respondents
more willing to use the metered parking along Third Avenue, 64% respondents indicated yes. 42% of
respondents stated they would not walk longer distances than two blocks (approximately 1/8 mile)
under any circumstances, though half of those indicated they might reconsider if walking conditions
were improved. The most cited conditions which deterred walkers included inadequate lighting,
security concerns related to the presence of a homeless population, ADA-accessibility and lack of
shade.
Profile of Business Owner Survey Responses
Three-quarters of the business owners surveyed indicated their businesses do not have their own
supply of off-street parking for their customers use. Almost half of the business owners surveyed
indicate they instruct their staff to park remotely in order to preserve parking spaces near their
business for customers.
While 60% of the visitors indicate they spend more than two hours in the Parking District, 87% of
business owners indicates that their patrons spend less than 2 hours in their business. This is typical
for a downtown area, where patrons may park once and frequent multiple business during their visit.
As such, parking lots and parking structures are typically better at accommodating this type of parking
demand versus on-street parking which has a two-hour parking limit.
Half of the business owners surveyed (50%) were unsatisfied with the quantity of available parking
close to their business. Very few of the responding business owners (13%) regarded the location of
the Park Plaza Parking Structure as a convenient location for their customers to park. Most business
owners (70%) believed the meters along Third Avenue would receive better use from visitors to the
Third Avenue Village if they accepted more convenient forms of payment, such as credit cards.
Profile of Senior Citizen Survey Responses
Senior citizens surveyed at Norman Park Senior Center indicated overwhelmingly (86%) that they drive
to the center. 78% of the senior respondents stated their average duration of visit is over two hours.
This conflicts with the parking supply closest to the senior center, which is limited to two-hour turnover.
Over half of the senior visitors occasionally or usually have trouble finding parking within one or two
blocks. A vast majority of the seniors surveyed state that they have at one time or another been
discouraged to visit the Norman Park Senior Center due to parking difficulties.
2022/09/27 City Council Post Agenda Page 360 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 19
4.0 Future Parking Conditions
Growth Projections
The parking demand for future conditions was analyzed as a part of this study. The assumptions for
future demand are based on historical development patterns and redevelopment assumptions. For
entitled projects, parking demand is known and used in place of estimates. For the other parcels,
surface parking capacity estimates were generated based on the dimensions of the parcel. The
development capacity estimates assumed the ground floor space would be used for off-street parking.
This methodology using known entitlement information and development assumptions for specific
parcels generates the most reasonable future scenario.
The future conditions analysis estimated parking generation for two time periods, noon and 9pm,
based on projected future development. These timeframes were selected because noon coincides
with the peak demand for many commercial uses, while residential parking demand is highest during
evening and night hours. Total parking generation for each of the anticipated redeveloped parcels was
subtracted by the estimated on-site surface parking supply would provide. Estimated on-site parking
capacity and future parking generation attributed to each redeveloped parcel is explained in Appendix
B. Excess parking generation, per parcel, was then compared to the parking occupancy within the
study area under existing conditions during those corresponding time periods and assigned to
available supply until occupancy of off-site parking reached 85% of the supply, located within 1/8 mile.
The remaining parking generated in excess of what could be accommodated within the existing parking
supply, represents the quantity of parking that will need to be created in the future to accommodate
anticipated growth.
Table 4.1 summarizes the future parking generation, on-site and off-site parking assignment, and the
quantity of parking spaces needed in the study area. Parking generation, per parcel, which exceeds
the parcel’s parking capacity was summarized for the study area under both time periods.
Table 4.1 - Future Parking Generation and Assignment
Time
Parking
Generation
Parking Generation in
Excess of Parcel
( A )
Parking Assignment
Sourced Off-Site
( B )
Remaining Parking
Generation
( A – B )
Noon 680 154 92 62
9 PM 980 436 218 218
Source: CR Associates (2022)
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Downtown Chula Vista Parking District
Parking Management Plan
Page 20
Projected parking occupancy for noon and 9 PM are shown in Figures 4.1 and 4.2. The parking demand
generated by the future scenario was applied to the on-site parking supply of every parcel and any
spillover parking demand was then allocated to the nearest on-street and off-street public parking
locations within an 1/8-mile of the parcel.
The following conclusions were made based on the analysis of future parking demand:
The existing public parking supply within the current Parking District boundary is equipped to
handle parking demand under near-term conditions, until such time that future redevelopment
starts to cause a parking imbalance (i.e., 85% occupancy within 1/8-mile is exceeded.)
If redevelopment occurs as modeled for this analysis, an additional 218 spaces would be
needed to accommodate the anticipated parking demand at 9 PM, which is concentrated
along Third Avenue between G Street and H Street (outside of the Parking District but within
the study area).
Accommodating Long Term Future Demand
Additional parking supply will need to be created to accommodate the future demand anticipated to
be generated by redevelopment and the continued transition of the Third Avenue Village into a
commercial destination. To provide the needed spaces within the Parking District, a reasonable
assumption is to build a structure on one of the City-owned parking lots. The in-lieu parking fees
(described in Section 2.3) and Parking District revenues could contribute to the funding of a structure.
The timing of the need for additional parking will be determined by the pace of redevelopment.
2022/09/27 City Council Post Agenda Page 362 of 617
Fourth AveGlover
AveGarrett AveLandis
AveThird
AveDel
Mar
AveTwin
Oaks
Ave
Davidson
S
t
E St
F St
Center S
t
Park Wy
G St
Vance St
Rooseve
l
t
S
t
H St
Alvarado
S
t
Madrona
S
t
Cypress
S
t
Church AveDel
Mar
CtChurch AveSecond Ave
D St
Glover
Ave
Downtown Chula Vista Parking District
Parking Management Plan
Figure 4-1
Near-Term Parking Occupancy by Block
11AM to 1PM Weekday Average
Percent Occupancy
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predominantly Metered Parking
Predominantly Free Parking
Off-Street Parking
Church Ave
Park
Plaza
Parking
Structure
Pay
Lot
5
Pay
Lot
3
Pay
Lot
2
Pay Lot
8
Pay
Lot
10
Pay
Lot
1
Norman Park
Sr. Ctr. Lot
2022/09/27 City Council Post Agenda Page 363 of 617
Fourth AveGlover
AveGarrett AveLandis
AveThird
AveDel
Mar
AveTwin
Oaks
Ave
Davidson
S
t
E St
F St
Center S
t
Park Wy
G St
Vance St
Rooseve
l
t
S
t
H St
Alvarado
S
t
Madrona
S
t
Cypress
S
t
Church AveDel
Mar
CtChurch AveSecond Ave
D St
Glover
Ave
Downtown Chula Vista Parking District
Parking Management Plan
Figure 4-2
Near-Term Parking Occupancy by Block
9PM to 11PM Weekday Average
Percent Occupancy
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predominantly Metered Parking
Predominantly Free Parking
Off-Street Parking
Church Ave
Park
Plaza
Parking
Structure
Pay
Lot
5
Pay
Lot
3
Pay
Lot
2
Pay Lot
8
Pay
Lot
10
Pay
Lot
1
Norman Park
Sr. Ctr. Lot
2022/09/27 City Council Post Agenda Page 364 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 23
5.0 Curb Cafés and Parking Supply
Local businesses were severely impacted by the closure of indoor spaces brought on by public health
restrictions in response to the COVID-19 pandemic. The City of Chula Vista responded by adopting a
COVID-19 90-Day Economic Recovery Plan in May 2020 to minimize impacts to businesses and to
support a safe re-opening and recovery of Chula Vista’s local economy. To that end, in July 2020 the
City allowed businesses to create additional seating within the public right-of-way via a Temporary
Right of Entry License Agreement for Sidewalk and Curb Cafés. In June 2021, Governor Gavin Newsom
announced a fully reopened California economy and lifted the pandemic executive orders that limited
indoor operations; however, businesses were still recovering financially from eighteen months of
reduced occupancy and revenues. Therefore, the City wanted to continue to give businesses the
opportunity to operate outdoors, which gave them increased patronage to support their ongoing
economic recovery. Additionally, members of the community have enjoyed the opportunity to take a
meal and/or beverages outside, and the outdoor cafés contribute to the “place-making” of Third
Avenue in downtown Chula Vista through increased pedestrian activity, which enlivens the street
scene.
On July 14, 2021, the City Council amended CVMC 12.28.0307 to broaden allowed encroachments
into the public right-of-way. Staff created a Curb/Sidewalk Café Encroachment Permit Guide (“Guide”)
which sets forth guidelines for design, construction, maintenance and permitting8 of Curb Cafés and
Sidewalk Cafés within the public right-of-way along sidewalks and within on-street parking areas. The
purpose of this chapter is to analyze the impacts that Curb Cafés have on parking supply and provide
recommendations related to the Parking District. One purpose for establishing a more formal process
for Curb and Sidewalk Cafés was to ensure that improvements made in the right-of-way were
appropriately designed, structurally sound, do not impede vehicular or pedestrian traffic flow and are
ADA accessible. When the new program was adopted, the City required structures not in compliance
to be removed. The current program sunsets on July 31, 2023.
Parameters for Curb Cafés and Sidewalk Cafés
Curb Cafés
Restaurants, bars, and breweries are the only businesses eligible to establish Curb Cafés in
the right-of-way within parking spaces along Third Avenue between E Street and G Street.
Curb Cafés are limited to the area adjacent to the business’ street frontage unless written
consent is provided from the adjacent/adjoining business and property owner that the Curb
Café would encroach in front of.
To establish a balanced approach and avoid over-proliferation, the guidelines state that staff
will generally endeavor to ensure that the number of Curb Cafés would be limited to two per
each side of each block and that no more than six parking spaces would be eliminated per
block side (three spaces per Curb Café.)
7 “Improvements Not Requiring Council Authorization” (CVMC 12.28.30), located here.
8 Curb/Sidewalk Café Encroachment Permit Guide
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Downtown Chula Vista Parking District
Parking Management Plan
Page 24
The instrument for approval of Curb Cafés is a “Maintenance Agreement and Encroachment
Permit.” Maintenance Agreements and Encroachment Permits under this program are for a
period of one year, with an option for the City Manager or his/her designee to authorize one
additional one-year extension.
Sidewalk Cafés:
Restaurants, bars, breweries, bakeries, coffee shops and ice cream shops are the types of
businesses eligible to establish Sidewalk Cafés in the right-of-way on City sidewalks and
sidewalk bulb-out areas along Third Avenue. Similar to Curb Cafés, their location would be
limited to the area adjacent to the building’s frontage, unless written consent is provided from
the adjacent/adjoining business and property owner that the Sidewalk Café would encroach
in front of.
Since Sidewalk Cafés would have no effect on parking supply, the remainder of this chapter is focused
on the effect of Curb Cafés only.
Field Observations and Parking Impacts
The Guide allows up to two Curb Cafés per each side of each block and the loss of no more than three
parking spaces per café. Therefore, six parking spaces could be eliminated per block side, along Third
Avenue, between E Street and G Street, resulting in potentially 54 parking spaces being removed from
the Parking District’s available inventory. To assess historical Curb Café implementation and parking
loss, parking observations were conducted in July 2021, November 2021, January 2022, and February
2022. Table 5.1 displays the number of Curb Cafés as well as the number of affected parking spaces.
The last column shows the maximum spaces that could be impacted under the current program.
2022/09/27 City Council Post Agenda Page 366 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 25
Table 5.1 - Summary of Curb Café Parking Occupancy
Third Avenue
Block Side
July 2021
Observation
November
2021
Observation
January 2022
Observation
February
2022
Observation
Max
Allowance
under Guide
No. Parking
Spaces No. Parking
Spaces No. Parking
Spaces No. Parking
Spaces No. Parking
Spaces
E Street to
Davidson
Street
West 1 5 1 5 1 5 1 5 2 6
East 2 6 1 3 1 3 1 3 2 6
Davidson
Street to F
Street
West 3 14 1 4 1 4 1 4 2 6
East 3 9 2 5 1 2 1 2 2 6
F Street to
Center Street
West 0 0 0 0 0 0 0 0 2 6
East 1 3 1 3 0 0 0 0 2 6
Center Street
to Park Way
West 0 0 0 0 0 0 0 0 2 6
East 2 6 1 3 1 3 0 0 2 6
Park Way to G
Street
West 0 0 0 0 0 0 0 0 2 6
Easta 0 0 0 0 0 0 0 0 0 0
Total 12 43 7 23 5 17 4 14 18 54
a The eastern side of this segment has a total of six parallel parking spaces adjacent to a relatively narrow
travel lane. Therefore, this block face was excluded from the maximum parking loss calculations
Source: CR Associates (2022)
As shown, in July 2021 there were a total of 12 businesses utilizing 43 parking spaces for Curb Cafés
in July 2021. This number reduced to four businesses and 14 parking spaces by February 2022.
Effect on Parking Supply
The analysis that follows assumes that all Curb Cafés allowed by the current program are built, and
each removes 3 on-street parking spaces. It should be noted that this is a conservative analysis since
only certain types of businesses may have Curb Cafés and not all of those business types currently
exist on every block. Figure 5.1 shows the locations along Third Avenue where on-street parking supply
was eliminated to accommodate the maximum number of Curb Cafés allowed by the program. Table
5.2 summarizes the change in supply of on-street parking by block. As shown, maximum parking loss
assuming all allowable Curb Cafés would reduce on-street parking supply by an average of 28% per
block.
2022/09/27 City Council Post Agenda Page 367 of 617
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s
AveThi
rd
AveChur
ch
AveDel
Ma
r
AveTwin
Oak
s
Ave
Davidson St
E St
F St
Center St
Park Wy
G St
Vance St
Roosevelt St
H St
Alvarado St
Madrona St
Cypress St
Chur
ch
AveDel
Ma
r
C
tChur
ch
Ave
D St
Glove
r
Ave
Downtown Chula Vista Parking District
Parking Management Plan
Figure 5-1Public Parking Supply Assuming Maximum Number of Curb Cafés
ParkPlazaParkingStructure
PayLot5
PayLot3
PayLot2
PayLot1
Pay Lot8
PayLot10
Public Off-Street Parking Supply
Norman ParkSr. Ctr. Lot
Pay Lot 1
Pay Lot 2
Pay Lot 3
Park Plaza Parking Structure
Pay Lot 5
Pay Lot 8
Pay Lot 10
Norman Park Senior Center Lot
14
74
118
670
42
53
28
15
Metered On-Street Parking Location
Second Ave
Parking Space Removed for OutdoorStructures
Paid Off-Street Public Parking
Free Off-Street Public Parking
Predominantly FreeOn-Street Parking Block
Predominantly MeteredOn-Street Parking Block
#
#Removed Parking Supply
Remaining Parking Supply
Parking District
2022/09/27 City Council Post Agenda Page 368 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 27
Table 5.2 - Summary of Maximum Parking Spaces Lost per Current Program
Third Avenue Block Original Parking
Supply
Maximum Allowable
Parking Loss
New Parking
Supply
Percent
Loss
E Street to Davidson Street 55 12 43 22%
Davidson Street to F Street 61 12 49 20%
F Street to Center Street 31 12 19 39%
Center Street to Park Way 31 12 19 39%
Park Way to G Street 18 6 12 33%
Total 196 54 142 28%
Source: CR Associates (2022)
Figure 5.2 shows total parking supply within a 1/8- mile of every destination in the study area. The
distance of 1/8 mile is considered a reasonable distance for a patron to walk for parking. Despite the
12 fewer parking spaces available between Davidson and F Street due to reduction of spaces for Curb
Cafés, all parcels along that block still have over 200 metered parking spaces within a short walk
because of the proximity to several large capacity paid parking lots and adjacency to neighboring
blocks with ample parking.
Figure 5.3 shows the parking occupancy by supply during a weekday from 11 am to 1 pm adjusted for
the loss of on-street parking for Curb Cafés. With the smaller available supply, several blocks within
the study area would not be able to accommodate the average weekday demand during the lunch
peak period at their new capacity. Neighboring blocks can accommodate the spillover parking and
none of the adjacent blocks or facilities reach the 85% occupancy threshold due to the spillover, except
for Pay Lot 10. The 85% occupancy threshold is considered within parking industry practice as an
indicator for when parking is being utilized most efficiently, striking a balance between maximizing
usage and having some spare capacity. When parking usage exceeds 85% it is an indication that
drivers would need to circulate within the Parking District to find parking.
Figure 5.4 shows estimated available parking supply within a 1/8-mile of each parcel in the study area
during a weekday from 11 am to 1 pm. As shown, a number of parcels along Third Avenue and Church
Avenue north of F Street are experiencing 85% occupancy or greater. However, this is not substantially
different from conditions without implementation of the Curb Cafés.
Figure 5.5 shows the parking occupancy during a weekday from 9 pm to 11 pm adjusted for the loss
of on-street parking for Curb Cafés. Parking occupancy during this period is much lower on Third
Avenue, between E Street and Davidson Street. The reduction of supply of on-street parking on this
segment has no impact on evening parking demand. South of Davidson Street, there are several
blocks on Third Avenue which are not able to accommodate the average weekday demand during the
evening period assuming the maximum number of Curb Cafés are permitted. However, the neighboring
blocks and nearby parking lots can accommodate the spillover parking. Only Center Street between
Third Avenue and Church Avenue is pushed into the 85% occupancy threshold due to the spillover.
2022/09/27 City Council Post Agenda Page 369 of 617
Paid Parking SupplyFigure 5-2Estimated Supply of Parking within 1/8 Mile of DestinationsAssuming Maximum Number of Curb Cafés
Downtown Chula Vista Parking District
Parking Management PlanFree Parking SupplyThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StPay Lot 3Pay Lot 2PayLot1
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
Pay Lot 3Pay Lot 2PayLot1
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
Norman ParkSr. Ctr. Lot
Norman ParkSr. Ctr. Lot
> 300 201 - 300 101 - 200 51 - 7576 - 100 26 - 50 1 - 25 0 Off-Street Parking Parking District
2022/09/27 City Council Post Agenda Page 370 of 617
Four
th
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r
AveGar
re
t
t
AveLandi
s
AveThi
rd
AveDel
Ma
r
AveTwin
Oak
s
Ave
Davidson St
E St
F St
Center St
Park Wy
G St
Vance St
Roosevelt St
H St
Alvarado St
Madrona St
Cypress St
Chur
ch
AveDel
Ma
r
C
tChur
ch
AveSecond Ave
D St
Glove
r
Ave
Figure 5-3 Parking Occupancy by Block11AM to 1PM Weekday Average (Assuming Maximum Number of Curb Cafés)
Percent Occupancy
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predominantly Metered Parking
Predominantly Free Parking
Off-Street Parking
Chur
ch
Ave
ParkPlazaParkingStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
Norman ParkSr. Ctr. Lot
Downtown Chula Vista Parking District
Parking Management Plan
2022/09/27 City Council Post Agenda Page 371 of 617
Percent Occupancy - Weekday 11AMFigure 5-4Estimated Supply of Available Parking within 1/8 Mile of Destinations11AM - 1PM Weekday Average (Assuming Maximum Number of Curb Cafés)
Downtown Chula Vista Parking District
Parking Management PlanEstimated Available Parking - Weekday 11AMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
PayLot1
PayLot1
Norman ParkSr. Ctr. Lot
Norman ParkSr. Ctr. Lot
50% and <50.1% - 70%70.1% - 85%> 85%Occupancy:Parking DistrictOff-Street Parking
2022/09/27 City Council Post Agenda Page 372 of 617
Four
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AveGlove
r
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re
t
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s
AveThi
rd
AveDel
Ma
r
AveTwin
Oak
s
Ave
Davidson St
E St
F St
Center St
Park Wy
G St
Vance St
Roosevelt St
H St
Alvarado St
Madrona St
Cypress St
Chur
ch
AveDel
Ma
r
C
tChur
ch
AveSecond Ave
D St
Glove
r
Ave
Figure 5-5 Parking Occupancy by Block9PM to 11PM Weekday Average(Assuming Maximum Number of Curb Cafés)
Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predominantly Metered Parking
Predominantly Free Parking
Off-Street Parking
Chur
ch
Ave
ParkPlazaParkingStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
Norman ParkSr. Ctr. Lot
Downtown Chula Vista Parking District
Parking Management Plan
2022/09/27 City Council Post Agenda Page 373 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 32
Figure 5.6 shows parking occupancy and estimated available parking supply within a 1/8-mile of each
parcel in the study area during a weekday from 9 pm to 11 pm. The reduction of supply of on-street
parking does not have a discernable impact during this time period. The heaviest demand for parking
during this time period is in the primarily residential southern portion of the study area. Parking
occupancy surrounding parcels along Church Avenue between E Street and Madrona Street increased
above 50% with the change in supply.
Curb Café Recommendations
Based on the analysis conducted above, even if all Curb Cafés allowed by the current program are
constructed, the loss of parking spaces due to Curb Cafés does not have a consequential effect on
available parking, due to the high inventory available behind the businesses in public surface parking
lots and neighboring streets. However, this situation could change if there is an increase in the number
of businesses with a significant number of patrons or there is intensification of uses in the neighboring
blocks. If the City desires to continue the Curb Café program beyond the July 31, 2023, sunset date
the following recommendations are made:
Continue to require the Maintenance and Removal Agreement and Encroachment Permit.
Include termination provisions if public right-of-way is needed for parking. Require regular
maintenance and repairs to ensure structures do not become unsightly and remain structurally
sound.
The City should monitor parking occupancy periodically to ensure that there is available
parking within a 1/8-mile walking distance of the business (during a mid-day and evening peak
hour) and confirm that the available parking within that radius does not exceed 85%
occupancy.
If the City does not want to increase the number of Curb Cafés beyond what is allowed in the
current program and/or wants to limit the number of parking spaces eliminated per café, it is
recommended that Guide state clearly that Curb Cafés are limited to no more than two per
block side, with each taking up no more than three parking spaces.
While the Curb Cafés do not have a significant impact on parking supply currently, there is an impact
to parking revenue within the Parking District. At the current $0.50 per hour meter rate and assuming
the average weekday use level over nine hours per day for an average of 250 weekdays and 52
Saturdays per year, each metered space would generate a maximum revenue of $1,100 per year, or
$3,300 per Curb Café per year. The loss of revenue should be balanced with the increased revenue
and jobs created by the expansion of these businesses.
2022/09/27 City Council Post Agenda Page 374 of 617
Percent Occupancy - Weekday 9PMFigure 5-6Estimated Supply of Available Parking within 1/8 Mile of Destinations9PM - 11PM Weekday Average (Assuming Maximum Number of Curb Cafés)Estimated Available Parking - Weekday 9PMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaParking Structure
Pay Lot5
PayLot1
PayLot1
Norman ParkSr. Ctr. Lot
Norman ParkSr. Ctr. Lot
50% and <50.1% - 70%70.1% - 85%> 85%Occupancy:Parking DistrictOff-Street Parking
Downtown Chula Vista Parking District
Parking Management Plan 2022/09/27 City Council Post Agenda Page 375 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 34
6.0 Electric Vehicle Charging Stations
As of April 2022, there were 14 existing, publicly accessible Electric Vehicle (EV) charging stations in
the Parking District (I.e., seven each at the Park Plaza Parking Structure and Parkway Community
Center), and 16 additional EV charging stations (EVCSs) were under construction in Pay Lot 2. Based
on information from the California Energy Commission, EV ownership in Chula Vista, the South Bay
Area, and San Diego County grew steadily every year between 2016 and 2020. Within Chula Vista, the
proportion of EVs increased from 0.4% of all vehicles in 2016 to 1.3% in 2020. By the year 2030, EVs
are projected to be approximately 3.6% of all vehicles owned in Chula Vista. Given the trend of
increased EV ownership in San Diego County, including Chula Vista and the surrounding South Bay
area, siting criteria and policy recommendations have been developed to guide implementation of
future EVCSs in the Parking District, as described below. Refer to Appendix C for additional information
on EVCSs.
Siting Criteria and Policy Recommendations
The location of future EVCSs in the Parking District was determined based on a review of San Diego
Association of Government’s (SANDAG’s) Plug-in San Diego Electric Vehicle Charging Stations Map9.
This map estimates the end location of EV trips using EV registration information, future EV sales
projections, and trip destination data from the SANDAG Regional Transportation Model. Figure 6.1
highlights areas within the Parking District where there is likely high EV charging demand, based on
SANDAG data. As shown in Figure 6.1, the areas with the highest EV charging demand in the Parking
District are the Park Plaza Parking Structure (including adjacent surface parking) and Pay Lot 5,
followed by the area surrounding Pay Lot 3, Pay Lot 8, Pay Lot 2, and Pay Lot 10.
As discussed above, the projected future EV ownership would be less than 5% of the total vehicles in
the South Bay Region and the City of Chula Vista. To accommodate additional future growth in EV
ownership, it is assumed that 5% of the vehicles using parking lots in the Parking District would be
EVs. The following policies are recommended for EVCS siting and installation within the Parking
District:
Continue to monitor EVCS usage at the Park Plaza Parking Structure and nearby pay lots to
determine EV charging usage. When EV charging usage reaches 85% daily per lot, consider
additional EVCSs.
Consider an enforcement policy such as implementing a time limited charging program to
ensure that vehicles are actively charging instead of just using a premium parking space. The
recommended time limit is four hours or approximately fifty percent of the time required to
charge an EV from empty.
EVCSs should be in compliance with the technical specifications documented in Appendix C.
EVCSs should be an open system to be compliance with California Health and Safety Code
(HSC) 44268.2.
All EVCS installations shall comply with current ADA requirements of the California Building
Code which sets forth design requirements for accessible EVCSs, number of accessible spaces
9 Source: https://evcs.sandag.org/
2022/09/27 City Council Post Agenda Page 376 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 35
required, and technical requirements for spaces. Site planning for EVCSs should consider
accessible routes to building entrances or site boundary.
The recommended number of EVCSs is 5% of the total available parking spaces within City-
operated parking facilities in areas having the highest EV charging demand, as shown in Table
6.1 below.
Provide information to the public about the location, cost, and type of charging stations
available. (Ex: UCSD website: https://transportation.ucsd.edu/commute/ev-stations.html)
Table 6.1 displays the recommended EVCSs for parking lots within the Parking District within areas
having the highest EV charging demand. Given that 16 EVCSs are currently being installed in Pay Lot
2, no additional installation is recommended at this location, unless usage of those spaces reaches
85% daily. As discussed above, Figure 6.2 displays the additional surface parking lots where EVCSs
are recommended. Note that additional EVCS installation should follow the recommendation provided
above and occur only when the current EVCS reaches 85% usage to reduce loss of parking.
Table 6.1 - Recommended ECVSs
Off-Street Facility Total Parking
Supply
EVCSs Under
Construction
Recommended
EVCSs (5%)
Park Plaza Parking Structure a 670 0 34
Pay Lot 2 74 16 -
Pay Lot 3 118 0 6
Pay Lot 5 42 0 3
Pay Lot 8 53 0 3
Pay Lot 10 28 0 2
Totals 985 16 48
a Including adjacent surface lot near Third Avenue
Source: CR Associates (2022)
Since only building a few EVCSs per lot may not be practical or cost-effective due to the cost of
infrastructure, the City may need to consider a minimum number of EVCSs per lot. When siting ECVSs
in the surface lot adjacent to the Park Plaza Parking Structure, consider adjacency of Memorial Park.
Parking adjacent to the Park should not be constrained by EVCSs.
2022/09/27 City Council Post Agenda Page 377 of 617
^^Fourth Ave
²Glover
AveGarrett AveLandis
AveThird
AveChurch AveDel
Mar
AveTwin
Oaks
Ave
Davidson
S
t
E St
F St
Center S
t
Park Wy
G St
Vance St
Rooseve
l
t
S
t
H St
Alvarado
S
t
Madrona
S
t
Cypress
S
t
Church AveDel
Mar
CtSecond Ave
D St
Glover
Ave
Downtown Chula Vista Parking District
Electric Vehicle Charging
Figure 6-2
Public Parking Facilities with Recommended EVCS Installation
_Project
Location
City of
Chula Vista
Off-Street Public Parking
Parking District
P
Existing EVCS
EVCS Under Construction
roject Study Area
Park
Plaza
Structure
Pay
Lot
5
Pay
Lot
3
Pay
Lot
2
P
Norman Park
Sr. Ctr. Lot
ay Lot
8
Pay
Lot
10
Pay
Lot
1
Recommended EVCSFourth Ave
²Glover
AveGarrett AveLandis
AveThird
AveChurch AveDel
Mar
AveTwin
Oaks
Ave
Davidson
S
t
E St
F St
Center S
t
Park Wy
G St
Vance St
Rooseve
l
t
S
t
H St
Alvarado
S
t
Madrona
S
t
Cypress
S
t
Church AveGlover
Ave
Figure 6-1
SANDAG EV Use Map
Off-Street Public Parking
EV Trip End Percentile
91% - 100%
81% - 90%
71% - 80%
61% - 70%
50% - 60%
Existing EVCS
EVCS Under Construction
Park
Plaza
Structure
Pay
Lot
5
Pay
Lot
3
Pay
Lot
2
P
Norman Park
Sr. Ctr. Lot
ay Lot
8
Pay
Lot
10
Pay
Lot
1
Recommended EVCS
Parking District
Downtown Chula Vista Parking District
Parking Management Plan
2022/09/27 City Council Post Agenda Page 378 of 617
Fourth AveGlover
AveGarrett AveLandis
AveThird
AveChurch AveDel
Mar
AveTwin
Oaks
Ave
Davidson
S
t
E St
F St
Center S
t
Park Wy
G St
Vance St
Rooseve
l
t
S
t
H St
Alvarado
S
t
Madrona
S
t
Cypress
S
t
Church AveDel
Mar
CtSecond Ave
D St
Glover
Ave
Figure 6-2
Surface Lots with with Recommended EVCS Installation
Project
Location
Off-Street Public Parking
Parking District
Existing EVCS
EVCS Under Construction
Project Study Area
Recommended EVCS
Pay
Lot
2
Park
Plaza
Parking
Structure
Pay
Lot
5
Pay
Lot
3
Pay Lot
8
Pay
Lot
10
Pay
Lot
1
Norman Park
Sr. Ctr. Lot
Downtown Chula Vista Parking District
Parking Management Plan
2022/09/27 City Council Post Agenda Page 379 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 38
7.0 Parking Management Plan
Recommendations
This section provides short-term and long-term recommendations to manage parking demand. The
recommended strategies consider the findings from the analysis of existing and future conditions and
input from the various stakeholder groups engaged during the outreach process. A financial pro-forma
that analyzes Parking District recommendations is provided in Appendix D. Table 7.1 provides a
summary of the recommendations presented in this chapter.
The following objectives were considered when developing the parking management strategies:
Modernization of parking infrastructure that provides convenient payment options and
operational flexibility.
Have clear way-finding systems to guide motorists to the nearest available parking space.
Maintain convenient parking for visitors, customers, and employees.
Ensure convenient, safe and clear access between parking lots and destinations.
Parking revenue needs to cover operational costs.
Recommendation 1: Convert All Existing Meters to Smart Meters
The existing parking meters within and immediately adjacent to the Parking District are not
technologically equipped to accept more convenient forms of payment, such as credit cards and
mobile payment apps. As found in the outreach conducted for this study, this can discourage visitors
from parking at metered locations, where they instead opt for parking at unmetered locations on the
outskirts of the Parking District. As noted in Chapter 3, 64% of responded indicated the lack of
convenience of the coin-operated parking meters was a deterrent. Smart meters can also ensure more
efficient enforcement time restrictions and collection of revenues. Other benefits of the smart meters
include:
Maximizes parking turn-over in front of businesses and within the corridor.
Remote monitoring of parking conditions allows real time parking analysis and generation of
reports without the high cost associated with physical data collection.
Tracking of financial metrics throughout the smart meter area.
Allows the City’ flexibility to implement dynamic time limits and pricing.
Dynamic and remote control of meters for special event parking.
Short Term:
It is recommended that the meters within the Parking District and nearby surrounding environs be
replaced with modern “smart” parking meters, which have the following capabilities:
The flexibility to accept multiple forms of payment, including credit cards, coins, and mobile
payment apps.
2022/09/27 City Council Post Agenda Page 380 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 39
Sensors which can detect when a vehicle is parked at a space and reset when the vehicle
leaves. The sensors will facilitate efficient and prompt parking enforcement response when a
meter violation occurs.
Ability to accept additional payment remotely (up to the maximum legal time limit established
for the zone in which the meter is located) using a smart phone app.
Ability for commercial establishments within the Parking District to issue validations (up to the
maximum legal time limit established for the zone in which the meter is located) using a smart
phone app.
Capability for City staff to adjust and control enforcement periods remotely, such as during
special events.
Capability to provide real time information on parking availability.
Long Term:
The following long-term recommendations are made:
Monitor parking conditions within the Parking District and consider installing additional smart
meters as parking demand increases or parking supply or turn-over issues occur.
Coordinate with parking smart phone apps to inform the public of parking availability.
Recommendation 2: Shift Parking Enforcement Hours to Between 10 AM and 8 PM
The current hours of parking enforcement, between 9 AM and 6 PM do not coincide with the operating
hours of most businesses along Third Avenue. Altering the parking enforcement hours would better
match commercial demand periods, accommodate a more efficient management of supply and
facilitate quicker turnover in the portions of the Parking District where dining and drinking
establishments (which peak in the early evening) are concentrated.
Short Term:
Shift parking enforcement hours to between 10 AM and 8 PM.
Long Term:
Monitor development and parking utilization throughout the Parking District and adjust the
enforcement hours, as needed.
2022/09/27 City Council Post Agenda Page 381 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 40
Recommendation 3: Update Parking User Fees
The Downtown Chula Vista user parking fees are currently among the lowest in the region. The current
user parking fees within the Parking District range between $0.25 to $0.50 per hour. This amount is
less than the typical credit card processing fee ($0.27-$0.35). The parking user fees should be raised
to an amount that would make the acceptance of credit card payment (Recommendation 1) financially
feasible. Appendix D contains financial pro-forma for smart meter installation.
Short Term:
Raise parking user fees to $0.75 per hour for all on-street parking meters once the smart
meters are implemented.
Implement parking user fees of $0.50 per hour for all off-street parking lots, including the Park
Plaza Parking Structure (Note: the Park Plaza Parking Structure is also included in
Recommendation #7). This strategy encourages higher turnover in front of businesses and
longer-term parking in surface lots.
The recommended meter fee is comparable to the City of La Mesa, which has a rate of $0.75
per hour. By way of comparison, the City of San Diego charges $1.25 per hour.
Monitor and implement dynamic pricing by location and times of day or special events.
Long Term:
Monitor parking utilization throughout the Parking District and adjust the user parking fees to
encourage longer term visitors to use off-street facilities for parking. Monitoring can be done
using the smart meter equipment proposed in Recommendation 1.
Parking user fees should be evaluated on a regular basis (every 5 years).
2022/09/27 City Council Post Agenda Page 382 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 41
Recommendation 4: Update Wayfinding and Information Signage within the Parking District
There are four different types of parking information signage within Downtown Chula Vista: Third
Avenue Village Signage Plan, Manual on Uniform Traffic Control Devices (MUTCD) Parking Area D4-1,
Park Plaza Village Planned Sign Program, and Pedestrian Paseo Parking guidance signs. Based upon
review of the existing signage program throughout the Parking District, the following recommendations
are made:
Short Term:
MUTCD Parking Area D4-1 signs throughout the
Parking District should be replaced with the “Public
Parking” signage in the Third Avenue Village Signage
Plan, or other comprehensive signage program for
Downtown Chula Vista that may be developed in the
future. Since the Third Avenue Village Association
recently changed their name to Downtown Chula Vista
Association, this should be reflected in the signage
plan along with any updated branding.
Pedestrian Paseo Parking guidance signs
throughout the Parking District should be
redesigned to match the style established in
the Third Avenue Village Signage Plan,
Install new wayfinding signage to direct users to surface parking lots and parking structure,
with parking rates and enforcement hours clearly posted.
Ensure all public parking lots are identified in all
major driving/mapping apps such as Waze,
Google Maps, Apple maps by submitting “places”
to each platform.
Long Term:
Monitor and update signage throughout the
Parking District as needed when new
development occurs.
Consider installing parking wayfinding signage at
the boundaries of the Parking District.
Third Avenue Village Signage Plan Example
Signage
Example of Potential Parking Pricing
Signage
2022/09/27 City Council Post Agenda Page 383 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 42
Recommendation 5: Revise the Downtown In-Lieu Parking Fee Program
The City’s In-Lieu Parking Fee program was established in 1980. The regulations governing the In-Lieu
Parking Fee program are codified within CVMC Section 19.62.040 and the method for calculating the
fee is provided in Resolution 1980-9943 (the “In-Lieu Parking Fee”). The purpose of the program is to
providing funding for future parking facilities, most likely a parking structure.
Appendix E includes a pro-forma to revise the In-Lieu Parking Fee rates based on current construction
costs.
The following recommendations are made:
Short Term:
The In-Lieu Parking fees should be revised to accommodate future needs, including a potential
new parking structure or other off-street parking facilities. Also, CVMC Section 19.62.040
should be revised to state explicitly that the In-Lieu Parking Fee program is applicable to
residential uses, in conformance with the Urban Core Specific Plan.
Long Term:
Monitor and adjust the parking In-Lieu Parking Fee program periodically to maintain sufficient
centralized public parking within the Parking District.
Consider adjusting the In-Lieu Parking Fee rates periodically based on a relevant construction
cost index.
2022/09/27 City Council Post Agenda Page 384 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 43
Recommendation 6: Facilitate Non-Vehicular Transportation Modes to the Parking District
Bicycle parking and street furniture along Third Avenue is currently constructed to the specifications
of the Third Avenue Village Streetscape Master Plan The last phase (Phase 3) of the Third Avenue
Streetscape improvements was completed in December 2021. As of the time of this report, most of
the bicycle parking and benches within the Parking District are located on both sides of Third Avenue,
between F Street and H Street.
Based on review of the field conditions and the Third Avenue Village Streetscape Master Plan, the
following recommendations are made:
Short Term:
Bicycle loop racks installed on parking meter posts are the
preferred design to accommodate bicycles.
Bicycle racks should conform to the design of the Third
Avenue Village Streetscape Master Plan.
Bike racks should be installed at regular intervals (one
rack every 1-2 blocks) to encourage use and facilitate
access.
Ensure bicycle racks are compliant with ADA regulations.
Bicycle parking should be located in high visibility areas.
Micro-mobility (short to long term):
Dedicated parking should be considered along Third
Avenue to accommodate micro-mobility vehicles.
Micro-mobility deployment areas and micro-mobility
parking should be concentrated where destinations are
most concentrated, to facilitate first and “last mile”
portions of trips.
Micro-mobility parking should be located within the roadway, by converting red curb space
(subject to Chula Vista Fire Department approval) or daylighted areas near intersections into
dedicated parking. Micro-mobility parking on sidewalk is not an ideal solution due to the
possibility of accessibility obstacles and hazards. Micro-mobility parking designation should
follow applicable design standard, regulation for clear zones, line of sights, and fire access.
Long Term:
Monitor innovations and changes in micro-mobility and prepare accordingly.
Coordinate with San Diego Metropolitan Transit System (MTS) and SANDAG to ensure all bus
stops within the study area provide useful travel information and comfort amenities (seating,
shade, etc.)
Micro‐Mobility Parking within Red
Curb of Roadway
Bicycle Rack on Parking Meter Post
2022/09/27 City Council Post Agenda Page 385 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 44
Recommendation 7: Park Plaza Parking Structure Improvements and Maintenance
As discussed in Section 2.8, the City recently assumed responsibility for maintenance and operation
of the Park Plaza Parking Structure following the expiration of the Reciprocal Access Agreement. To
help cover these additional costs and to implement relevant elements of Recommendation 4, the
following recommendations are made:
Short Term:
Install a parking fee collection system in the Park Plaza Parking Structure. User parking fees
in the Park Plaza Parking Structure should be the same as all other off-street parking facilities.
The design of the parking fee collection system should consider the unique parking
characteristics of the adjacent commercial businesses.
Park Plaza Parking Structure signage should be updated to be consistent with the Third Avenue
Village Signage Plan. The following locations should receive updated signage:
o Third Avenue, F Street, and Garrett Avenue
o At Park Plaza Parking Structure entrances, located on Madrona Street and Landis
Avenue
Update the parking structure striping to be consistent with current standards.
Consider removing the existing planters inside the parking structure and install wheel stops
where appropriate.
Install an upgraded lighting system within the parking structure to improve visibility and public
safety.
Consider implementing a validation program with adjacent tenants when parking fee collection
is implemented.
Long Term:
Install electronic signage at the exterior access points of the parking structure with real time
data to indicates available parking spaces within the structure.
2022/09/27 City Council Post Agenda Page 386 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 45
Recommendation 8: Curbside Management
There are no dedicated short-term parking and
commercial loading locations along Third Avenue
within the study area. As the need for curbside
space for loading and delivery logistics increases,
flexible curb side management will be essential
to ensure to meet the needs of all users in the
Parking District. The following recommendations
are provided:
Short Term:
Designate short-term flexible parking
spaces at interspersed locations along
Third Avenue to accommodate short term
users and deliveries. These spaces
should be used to serve the different
short-term needs throughout the day.
During regular business hours these
locations could be allocated for visitors
with short-term parking needs (15 to 30
minutes). In the evening, the spaces could be dedicated for utilization by taxis and ride-hailing
services for pick-up and drop-off, to better serve night life demand. Finally, after 8 PM, the
curbside management locations could be designated for overnight parking, to residents who
live in the vicinity.
Consider providing parking for food delivery/app-based
delivery in coordination with DCVA, as appropriate.
Designate a number of commercial parking spaces per
block, where appropriate, for commercial delivery during
regular business hours. These spaces could be: (1)
passenger loading spaces – white zones (2) commercial
loading spaces – yellow zones OR combo/flex loading
zones for passengers/commercial vehicles.
Long Term:
Install digital signage at curbside management parking
locations to indicate the permitted uses allowed at the
current time.
As parking technology evolves, consider providing live
parking availability information via the City’s website or
an app.
Monitor and update flex spaces along Third Avenue as
needed.
Potential curbside management locations
Potential Curbside Management
Signage
2022/09/27 City Council Post Agenda Page 387 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 46
Recommendation 9: Modify Parking Restrictions at Norman Park Senior Center Parking Lot
Based on findings from the community outreach effort, the following recommendations are provided:
Short term:
Remove meters and increase the parking time restrictions within the Norman Park Senior
Center Parking Lot from two hours to four hours.
Convert the Normal Park Senior Center parking lot into a lot for the Norman Park Senior Center.
Consider development of a Senior Parking Permit program for this parking lot.
Consider designating 1-2 spaces with a one-hour time limit for short-term use.
Recommendation 10: Demand Management for Large Events
Based on a review of traffic control plans utilized for the Downtown’s Lemon Festival and Starlight
Parade, and field observations documented in Chapter 2, the following are recommendations for large
events:
Short Term:
On-Street events (e.g., Lemon Festival, Starlight Parade,
Taste of Third)
Coordinate with the special event applicant to
develop a comprehensive parking management
plan to efficiently guide visitors to targeted parking
locations.
Coordinate off-street parking location information
together with traffic detour signage.
Display parking costs and restrictions at the
entrances to all off-street parking facilities with the
Parking District.
Coordinate with the special event applicants to
provide parking information to ensure adequate
communication of parking options, including a list
of off-street parking lots.
Off-Street events (e.g., Vogue Theater)
Establish loading and staging areas for ride-hailing
services
Utilize parking valet systems
Coordinate with event organizers to disseminate parking information on event information and
promotional materials.
Drone observation shows empty parking lot
but high demand for on‐street parking
during Lemon Festival
2022/09/27 City Council Post Agenda Page 388 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 47
Recommendation 11: Expansion of Parking District Boundary to Include All Existing Parking Meters
Short Term:
Approximately 21 parking meters are located outside of the Parking District, but within the project
study area. The Parking District should be expanded to cover that additional supply. To encompass
those locations, the following adjustments to the Parking District boundary would be necessary:
300 feet north of E Street on all north-south streets between Garrett Avenue and Del Mar
Avenue
Figure 7.1 displays the Parking District boundary adjustment, and Figure 7.2 displays the proposed
Parking District.
Recommendation 12: Establish Funding Mechanisms to Accommodate Future Demand
Approximately 200 additional spaces will be needed in the future if redevelopment occurs as
projected.
Short Term:
Implement a capital reserve fund which, together with the recommended adjustments to the
In-Lieu Parking Fee, will build up the fund balance to help pay for future parking facilities, such
as a parking structure.
Long Term:
Monitor parking inventory and demand within the Parking District and program funds for the
siting, design, and construction of a new parking facility when additional inventory is
warranted.
2022/09/27 City Council Post Agenda Page 389 of 617
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Figure 7-1Parking District Boundary Expansion Recommendation
ParkPlazaParkingStructure
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Parking Management Plan
2022/09/27 City Council Post Agenda Page 390 of 617
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Figure 7-2New Parking District Boundary
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Downtown Chula Vista Parking District
Parking Management Plan
2022/09/27 City Council Post Agenda Page 391 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 50
Recommendation 13: Monitor and Make Minor Adjustments to the Curb Café Program
As discussed in Chapter 5, the Curb Café program, which was initiated in response to the COVID-19
pandemic, does not currently have any significant effect on parking supply. The recommendations
below would be implemented if the Curb Café program were to be extended beyond the current sunset
date of July 31, 2023:
Short Term:
Continue to require the Maintenance and Removal Agreement and Encroachment Permit.
Include termination provisions if public right-of-way is needed for parking. Require regular
maintenance and repairs to ensure structures do not become unsightly and remain structurally
sound.
Monitor parking occupancy periodically to ensure that there is available parking within a 1/8-
mile walking distance of the business (during a mid-day and evening peak hour) and confirm
that the available parking within that radius does not exceed 85% occupancy.
If the City does not want to increase the number of Curb Cafés beyond what is allowed in the
current program and/or wants to limit the number of parking spaces eliminated per café, is it
recommended that guidelines state clearly that Curb Cafés shall be limited to no more than
two per block side, with each taking up no more than three parking spaces.
Recommendation 14: Provide additional Electric Vehicle Charging Stations in Public Parking Lots and
Monitor EVCS Use
The City is committed to achieve its Greenhouse Gas (GHG) emission reduction goals and wants to
support and encourage the use of electric vehicles. Additional charging stations are needed to
accommodate expected increase in demand.
Short Term:
Continue to monitor EVCS usage at the Park Plaza Parking Structure and nearby pay lots to
determine EV charging usage. When EV charging usage reaches 85% daily per lot, consider
additional EVCSs.
Consider an enforcement policy such as implementing a time limited charging program to
ensure that vehicles are actively charging instead of just using a premium parking space. The
recommended time limit is four hours or approximately 50% of the time required to charge
an EV from empty.
EVCSs should be in compliance with the technical specifications documented in Appendix C.
EVCSs should be an open system to be compliance with California Health and Safety Code
(HSC) 44268.2.
All EVCS installations shall comply with current ADA requirements of the California Building
Code which sets forth design requirements for accessible EVCSs, number of accessible
spaces required, and technical requirements for spaces. Site planning for EVCSs should
consider accessible routes to building entrances or site boundary.
2022/09/27 City Council Post Agenda Page 392 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Page 51
The recommended number of EVCSs is 5% of the total available parking spaces within City-
operated parking facilities in areas having the highest EV charging demand, as shown
previously in Table 6.1.10
When siting ECVSs in the surface lot adjacent to the Park Plaza Parking Structure, consider
adjacency of Memorial Park. Parking adjacent to the Park should not be constrained by
EVCSs.
The recommended parking management strategies are summarized in Table 7.1.
10 Alternatively, a minimum number of spaces per lot may be identified based on cost considerations.
2022/09/27 City Council Post Agenda Page 393 of 617
Downtown Chula Vista Parking District Parking Management Plan Page 52 Table 7.1 - Recommendation Summary Recommendation Rationale Short Term Long Term Benefits 1. Convert All Existing Meters (Except Norman Park) to Smart Meters Current parking meters do not accept more convenient forms of payment (credit card), thereby discouraging some users. It is recommended that the meters within the Parking District and nearby surrounding environs be replaced with modern “smart” parking meters, which are able to accept multiple forms of payment, provide vehicle sensors, have a remote payment capability, accommodate merchant validation, allow for remote enforcement, and provide real-time parking information Monitor parking conditions within the Parking District and consider installing additional smart meters as parking demand increases or parking supply or turn-over issues occur. Coordinate with parking smart phone apps to inform the public of parking availability. Increases the utility of parking meter infrastructure for user convenience and easier enforcement. 2. Shift Parking Enforcement Time from 9 AM – 6 PM to 10 AM - 8 PM The current hours of parking enforcement do not coincide with the operating hours of most businesses along Third Avenue. Shift parking enforcement hours to 10 AM and 8 PM Monitor and adjust enforcement hours, as needed Facilitates turnover between 6 PM and 8 PM and encourages use by patrons/shoppers 3. Re-assess Parking User Fees Current parking user fees are insufficient to support credit card payments. With installation of smart meters, raise parking user fees $0.75 per hour for all on-street parking meters and $0.50 per hour for off-street parking facilities. Monitor and implement dynamic pricing by location and times of day or special events. Monitor and adjust parking user fees as appropriate. Parking user fees should be evaluated regularly. Provides sufficient revenue to support credit card payments and optimizes parking turnover. 4. Update Wayfinding and Information Signage within the Parking District Parking information signage within Parking District is limited and inconsistent. Improve signage to the standards proposed in the Third Avenue Village Signage Plan, and update branding to reflect the recently-established Downtown Chula Vista Association. Install new wayfinding signage to direct users to surface parking lots and parking structure, with parking rates and enforcement hours clearly posted Ensure all public parking lots are identified in all major driving/mapping apps such as Waze, Google Maps, Apple maps by submitting “places” to each platform Monitor and update signage needs within the Parking District as needed. Consider installing parking wayfinding signage at the boundaries of the Parking District Improved information about parking locations and availability for visiting motorists. 2022/09/27 City Council Post Agenda Page 394 of 617
Downtown Chula Vista Parking District Parking Management Plan Page 53 Table 7.1 - Recommendation Summary Recommendation Rationale Short Term Long Term Benefits 5. Revise Downtown In-Lieu Parking Fee Program Existing In-Lieu Parking Fee program does not meet the needs of expected costs of providing for future parking demand. The In-Lieu Parking fees should be revised to accommodate future needs, including a potential new parking structure or other off-street parking facilities. Also, CVMC Section 19.62.040 should be revised to state explicitly that the In-Lieu Parking Fee program is applicable to residential uses, in conformance with the Urban Core Specific Plan. Monitor and adjust the In-Lieu Parking Fee Program periodically to maintain sufficient centralized public parking within the Parking District. Consider adjusting the In-Lieu Parking Fee rates periodically based on a relevant construction cost index. Aligns In-Lieu Parking Fee program with costs of providing for future parking demand. 6. Facilitate Non-Vehicular Transportation Modes to the Parking District Limited end-of-trip facilities for bicycles and micro-mobility and limited pedestrian and transit stop amenities within Parking District Bicycle loop racks installed on parking meter posts are the preferred design to accommodate bicycles Install bicycle parking at regular intervals along Third Avenue, between E Street and F Street. Provide micro mobility parking within red curb zones of roadway (subject to Chula Vista Fire Department approval) and other opportunity areas. Micro-mobility parking designation should follow applicable design standard, regulation for clear zones, line of sights, and fire access. Provide support for emerging micro-mobility options in the future. Coordinate with MTS and SANDAG to improve bus stops within the Parking District. Facilitates usage of other forms of transportation to access destinations within the Parking District, reducing parking demand. 7. Park Plaza Parking Structure Improvements and Maintenance The City is now responsible for Park Plaza parking structure maintenance and repairs. Install a parking fee collection system in the Park Plaza Parking Structure. User parking fees in the Park Plaza Parking Structure should be the same as all other off-street parking facilities. The design of the parking fee collection system should consider the unique parking characteristics of the adjacent commercial businesses. Park Plaza Parking Structure signage should be updated to be consistent with the Third Avenue Village Signage Plan. Update the parking structure striping to be consistent with current standards. Consider removing the existing planters inside the parking structure and install wheel stops where appropriate. Install an upgraded lighting system within the parking structure to improve visibility and public safety. Consider implementing a validation program with adjacent tenants when parking fee collection is implemented. Provide digital signage indicating real time information of available parking supply. Provides funding for maintenance and operation and to make improvements to the largest parking facility within the Parking District. Facilitates parking turn-over 2022/09/27 City Council Post Agenda Page 395 of 617
Downtown Chula Vista Parking District Parking Management Plan Page 54 Table 7.1 - Recommendation Summary Recommendation Rationale Short Term Long Term Benefits 8. Curbside Management Lack of short-term parking and commercial loading locations along Third Avenue Identify locations for flexible curbside management uses to accommodate a variety of parking uses, including short-term parking, commercial loading, ride-hailing service pick-up and drop-off and overnight parking. Install discrete physical signage on parking meter indicating allowed parking uses Consider providing parking space for food delivery/app-based delivery within the Parking District. Install digital signage at curbside management parking locations to indicate the permitted uses allowed at the current time. As parking technology evolves, consider providing live parking availability information via the City’s website or an app. Monitor and update flex spaces along Third Avenue as needed. Accommodates a variety of users, each with varying peak demand times. Reduces double-parking along Third Avenue 9. Modify Parking Restrictions at Norman Park Senior Center Parking Lot Current time restrictions (two hours) are not compatible with Norman Park Senior Center activities. Remove parking meters and increase time restriction to lot from two hours to four hours Convert the Norman Park Senior Center parking lot into a permitted senior parking only. Consider 1-2 spaces with one-hour time limit for short-term use. - Facilitate access to and use of the center. 10. Demand Management for Large Events Event attendees may not be aware of parking locations for large public events held in Downtown Chula Vista. On-street events Coordinate with event applicants to develop a comprehensive parking management plan to efficiently guide visitors to parking locations Coordinate with the special event applicants to provide parking information ensure proper promotion of parking options. Off-street events (Vogue Theater) Establish loading and staging areas for ride-hailing services. Utilize parking valet systems. Coordinate with event organizer to disseminate parking information on event information materials and promotions. - Increases utilization of available parking spaces. Improves event attendee perception of parking within the Parking District. Reduces congestion from motorists searching for parking spaces. 2022/09/27 City Council Post Agenda Page 396 of 617
Downtown Chula Vista Parking District Parking Management Plan Page 55 Table 7.1 - Recommendation Summary Recommendation Rationale Short Term Long Term Benefits 11. Expansion of Parking District Boundary to Include All Existing Parking Meters Approximately 21 parking meters are located to the north of the Parking District boundaries, but which are managed in the same manner as meters inside the Parking District. Expand the Parking District boundary to include the 21 parking meters by extending the northern boundary by approximately 300 feet north of E Street on all north-south streets between Garrett Avenue and Del Mar Avenue - All meters are encompassed within the Parking District, facilitating management. 12. Establish Funding Mechanisms to Accommodate Future Demand Approximately 200 additional spaces will be needed in the future if redevelopment occurs as projected. Implement a capital reserve fund which, together with the recommended adjustments to the in-lieu fee, will build up the fund balance to help pay for future parking facilities, such as a parking structure. Monitor parking inventory and demand within the Parking District and program funds for the siting, design, and construction of a new parking facility when additional inventory is warranted. Implementation of capital reserve fund and recommended changes to the in-lieu fee program will support future construction of parking facilities. 13. Monitor and Make Minor Adjustments to the Curb Café Program, if it is Extended beyond July 31, 2023 Sunset Date Review of implementation and impacts identified several measures to improve administration of the program. Continued monitoring is suggested to address effects on parking availability and to ensure Curb Cafés remain attractive and structurally sound. Continue to require the Maintenance and Removal Agreement and Encroachment Permit. Include termination provisions if public right-of-way is needed for parking. Require regular maintenance and repairs to ensure structures do not become unsightly and remain structurally sound. Monitor parking occupancy periodically to ensure that there is available parking within a 1/8-mile walking distance of the business (during a mid-day and evening peak hour) and confirm that the available parking within that radius does not exceed 85% occupancy. If the City does not want to increase the number of Curb Cafés beyond what is allowed in the current program and/or wants to limit the number of parking spaces eliminated per café, it is recommended that Guidelines state clearly that Curb Cafés are limited to no more than two per block side, with each taking up no more than three parking spaces. - Monitoring will help avoid potential parking availability impacts and other recommendations will clarify operation of the program. 2022/09/27 City Council Post Agenda Page 397 of 617
Downtown Chula Vista Parking District Parking Management Plan Page 56 Source: CR Associates (2022) 11 Alternatively, a minimum number of spaces per lot may be identified based on cost considerations. Table 7.1 - Recommendation Summary Recommendation Rationale Short Term Long Term Benefits 14. Provide additional Electric Vehicle Charging Stations in Public Parking Lots and Monitor EVCS Use The City is committed to achieve its Greenhouse Gas (GHG) emission reduction goals and wants to support and encourage the use of electric vehicles. Additional charging stations are needed to accommodate and expected increase in demand. Continue to monitor EVCS usage at the Park Plaza Parking Structure and nearby pay lots to determine EV charging usage. When EV charging usage reaches 85% daily per lot, consider additional EVCSs. Consider an enforcement policy such as implementing a time limited charging program to ensure that vehicles are actively charging instead of just using a premium parking space. The recommended time limit is four hours or approximately 50% of the time required to charge an EV from empty. EVCSs should be in compliance with the technical specifications documented in Appendix C. EVCSs should be an open system to be compliance with California Health and Safety Code (HSC) 44268.2. All EVCS installations shall comply with current ADA requirements of the California Building Code which sets forth design requirements for accessible EVCSs, number of accessible spaces required, and technical requirements for spaces. Site planning for EVCSs should consider accessible routes to building entrances or site boundary. The recommended number of EVCSs is 5% of the total available parking spaces within City-operated parking facilities in areas having the highest EV charging demand, as shown previously in Table 6.1.11 Provide information to the public about the location, cost, and type of charging stations available. (Ex: UCSD website: https://transportation.ucsd.edu/commute/ev-stations.html) When siting ECVSs in the surface lot adjacent to the Park Plaza Parking Structure, consider adjacency of Memorial Park. Parking adjacent to the Park should not be constrained by EVCSs. - Establishes EVCS siting criteria, technical specifications, and monitoring procedures to support future EVCS installation and operation. 2022/09/27 City Council Post Agenda Page 398 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Appendix A - Downtown Chula Vista Existing
Conditions Report
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Correction
Existing Conditions Report
Downtown Chula Vista Parking Management Plan
At the time the Existing Conditions Report was drafted (Final Report, June 2019) it was assumed that the
boundaries of the Parking District were the original ones established in 1963. After the publication of the
Existing Conditions Report, it was discovered that the boundaries of the Parking District were modified
in 2009 by Ordinance 3139. The map below shows the 1963 and 2009 Parking District boundaries and
the Study Area boundaries.
Due to the boundary adjustment, 21 parking meters are located outside of the 2009 Parking District
boundary, including 4 meters along Garrett Avenue, north of E Street, and 17 meters along Landis
Avenue, north of E Street. Five of the 17 meters along Landis Avenue are located outside of both the
1963 and 2009 Parking District boundaries. These parking meters were included in the Geographical
Information System (GIS) database for the Existing Conditions analysis. This additional clarification only
affects the summary presented in Table 4‐1, and does not affect the conclusions of the Existing
Conditions Report. A strikeout and underline version of Table 4‐1 is provided below for informational
purposes.
Table 4-1: Public Parking Supply within Study Area
Time Restriction Location Cost Parking District Within Study Area
(Outside Parking District)
Total Study
Area
No Time Limit On‐Street Free 20 364 384
≥10‐Hour Limit Off‐Street Pay 213 0 213
4‐Hour Limit Off‐Street Pay 42116 0 42116
3‐Hour Limit Off‐Street Free 670 0 670
2‐Hour Limit On‐Street Pay 430460 2146 476481
2‐Hour Limit Norman Scott Pay 15 0 15
2‐Hour Limit On‐Street Free 16 57 73
1‐Hour Limit On‐Street Free 0 3 3
<1‐Hour/Loading On‐Street Free 18 7 25
Total
1,409
1,538
477452
1,886
1,980
It should also be noted that Pay Lot 3 maximum time restriction is 10 hours, instead of the 16 Hours
documented in Table 4‐3 of the Existing Conditions Report.
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2022/09/27 City Council Post Agenda Page 401 of 617
Downtown Chula Vista Parking
Management Study
Existing Conditions Report
June 28, 2019
TRANSPORTATION • PLANNING • DESIGN
FINAL
2022/09/27 City Council Post Agenda Page 402 of 617
Prepared for:
City of Chula Vista
Prepared by:
3900 Fifth Avenue, Suite 310
San Diego, CA 92103
In association with:
EFS Engineering
Downtown Chula Vista Parking
Management Plan
Existing Conditions Report
Final Report
June 28, 2019
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Table of Contents
1.0 Introduction ............................................................................................................................................ 1
2.0 Summary of Relevant Policy Documents ................................................................................................ 4
3.0 Public Parking Facilities & In‐Lieu Fee Program ...................................................................................... 7
3.1 Parking User Fees................................................................................................................................ 7
3.2 Parking In‐Lieu Fee Program ............................................................................................................... 7
3.3 Revenue Purposes .............................................................................................................................. 8
4.0 Facilities Inventory .................................................................................................................................. 9
4.1 Parking Supply ..................................................................................................................................... 9
4.2 Current Parking Management and Enforcement Practices ............................................................. 15
4.3 Wayfinding and Parking Information Systems ................................................................................. 16
4.4 Transit Services ................................................................................................................................. 18
4.5 Walking and Bicycling Conditions ..................................................................................................... 21
5.0 Existing Parking Demand ...................................................................................................................... 24
5.1 Weekday Parking Occupancy ........................................................................................................... 25
5.2 Weekday Parking Turnover .............................................................................................................. 40
5.3 Weekend Parking Occupancy ........................................................................................................... 42
5.4 Weekend Parking Turnover .............................................................................................................. 56
6.0 Public Outreach .................................................................................................................................... 57
6.1 Documentation of Public Outreach Efforts ...................................................................................... 57
6.2 Results from Public Survey ............................................................................................................... 62
6.3 Results from Business Owners Survey .............................................................................................. 65
7.0 Conclusions ........................................................................................................................................... 67
List of Tables
Table 4‐1: Public Parking Supply within Study Area ...................................................................................... 11
Table 4‐2: Public Parking by Cost and Time Restriction ................................................................................ 14
Table 4‐3: Summary of Off‐Street Public Parking Facilities ........................................................................... 14
Table 5‐1: Weekday Off‐Street Parking Occupancy by Time of Day in Public Parking Facilities .................. 27
Table 5‐2: Weekday Parking Turnover along Third Avenue between E Street and Madrona Street ........... 40
Table 5‐3: Weekday Parking Turnover in Park Plaza Parking Structure ........................................................ 41
Table 5‐4: Weekend Parking Occupancy by Time of Day in Public Parking Facilities ................................... 42
Table 5‐5: Weekend Parking Turnover along Third Avenue between E Street and Madrona Street .......... 56
Table 5‐6: Weekend Parking Turnover in Park Plaza Parking Structure ....................................................... 56
Table 6‐1: Survey Respondents Visitation Frequency .................................................................................. 62
Table 6‐2: Survey Respondents Trip Purpose ............................................................................................... 62
Table 6‐3: Respondents Typical Length of Visits ........................................................................................... 63
Table 6‐4a: Perceived Convenience of Parking at Third Avenue Village (Likert Scale) ................................. 63
Table 6‐4b: Perceived Convenience of Parking at Third Avenue Village (Yes/No) ....................................... 64
Table 6‐5: Other Forms of Transportation Previously Utilized ..................................................................... 64
Table 6‐6: Respondents Business Type ......................................................................................................... 65
Table 6‐7: Customers/Clients Typical Duration of Visit ................................................................................ 65
Table 6‐8: Business Has Own Source of Off‐Street Parking ......................................................................... 65
Table 6‐9: Business Directs Staff to Park Remotely ...................................................................................... 66
Table 6‐10: Business Owners Perception of Convenient Available Parking at Third Avenue Village ........... 66
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List of Figures
Figure 1‐1: Project Location ............................................................................................................................. 2
Figure 4‐1: Existing Public Parking Supply ..................................................................................................... 10
Figure 4‐2: Metered Parking Supply by Time Limit ....................................................................................... 12
Figure 4‐3: Estimated Supply of Parking within 1/8 Mile of Destinations .................................................... 13
Figure 4‐4: Parking Wayfinding Signage within Parking District ................................................................... 17
Figure 4‐5: Existing Transit Service ................................................................................................................ 19
Figure 4‐6: Existing Bicycle Level of Traffic Stress ......................................................................................... 23
Figure 5‐1: Weekday Estimated Parking Occupancy within 1/8 Mile of Destinations – Peak Period by Time
of Day ................................................................................................................................... 26
Figure 5‐2: Parking Utilization by Block ‐ 7AM to 9AM Weekday Average ................................................... 28
Figure 5‐3: Estimated Supply of Available Parking within 1/8 Mile of Destinations – 7AM ‐ 9AM Weekday
Average ................................................................................................................................ 29
Figure 5‐4: Parking Utilization by Block ‐ 11AM to 1PM Weekday Average ................................................. 31
Figure 5‐5: Estimated Supply of Available Parking within 1/8 Mile of Destinations – 11AM ‐ 1PM Weekday
Average ................................................................................................................................ 32
Figure 5‐6: Parking Utilization by Block ‐ 3PM to 5PM Weekday Average ................................................... 33
Figure 5‐7: Estimated Supply of Available Parking within 1/8 Mile of Destinations – 3PM ‐ 5PM Weekday
Average ................................................................................................................................ 34
Figure 5‐8: Parking Utilization by Block ‐ 6PM to 8PM Weekday Average ................................................... 36
Figure 5‐9: Estimated Supply of Available Parking within 1/8 Mile of Destinations – 6PM ‐ 8PM Weekday
Average ................................................................................................................................ 37
Figure 5‐10: Parking Utilization by Block ‐ 9PM to 11PM Weekday Average ............................................... 38
Figure 5‐11: Estimated Supply of Available Parking within 1/8 Mile of Destinations – 9PM ‐ 11PM
Weekday Average ................................................................................................................ 39
Figure 5‐12: Weekend Estimated Parking Occupancy within 1/8 Mile of Destinations ‐ ............................. 43
Peak Period by Time of Day ........................................................................................................................... 43
Figure 5‐13: Parking Utilization by Block – 7AM to 9AM Weekend Average................................................ 45
Figure 5‐14: Estimated Supply of Available Parking within 1/8 Mile of Destinations 7AM – 9AM Weekend
Average ................................................................................................................................ 46
Figure 5‐15: Parking Utilization by Block – 11AM to 1PM Weekend Average .............................................. 47
Figure 5‐16: Estimated Supply of Available Parking within 1/8 Mile of Destinations 11AM ‐ 1PM Weekend
Average ................................................................................................................................ 48
Figure 5‐17: Parking Utilization by Block – 3PM to 5PM Weekend Average ................................................ 50
Figure 5‐18: Estimated Supply of Available Parking within 1/8 Mile of Destinations 3PM ‐ 5PM Weekend
Average ................................................................................................................................ 51
Figure 5‐19: Parking Utilization by Block – 6PM to 8PM Weekend Average ................................................ 52
Figure 5‐20: Estimated Supply of Available Parking within 1/8 Mile of Destinations 6PM ‐ 8PM Weekend
Average ................................................................................................................................ 53
Figure 5‐21: Parking Utilization by Block – 9PM to 11PM Weekend Average .............................................. 54
Figure 5‐22: Estimated Supply of Available Parking within 1/8 Mile of Destinations 9PM ‐ 11PM Weekend
Average ................................................................................................................................ 55
Figure 6‐1: Public Opinion Survey ................................................................................................................. 58
Figure 6‐2: Business Owners Survey .............................................................................................................. 60
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Page 1
Downtown Chula Vista Parking Management Plan
Existing Conditions Report
1.0 Introduction
This report examines current parking conditions in Downtown Chula Vista. Specifically, it covers the
Downtown Parking District (Parking District) and the adjacent surrounding area, as shown in Figure 1‐1.
Project Location
Chula Vista (City) is located in southern San Diego County, and is the second largest city in the region. The
City is approximately 50 square miles, extending from San Diego Bay in the west, to the foothills of the
Jamul and San Ysidro Mountains in the east.
Downtown Chula Vista is in the northwest quadrant of the City, and concentrated around Third Avenue –
where between E Street and H Street the corridor has retained much of its traditional main street character.
These extents also describe the approximate study area of the project. The Parking District, which is within
the project study area, is where a vast majority of the metered and other time‐limited parking serving the
needs of the Downtown Chula Vista business community is situated. The Parking District was established
in 1963 and surrounds Third Avenue between E Street and G Street, including some intersecting side streets
and adjacent parallel blocks.
Third Avenue in Downtown Chula Vista (looking to the north)
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^_ProjectLocation
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Parking District
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Existing Conditions Report
Report Context
Downtown Chula Vista land use planning is guided by the Urban Core Specific Plan (UCSP), which, among
other goals, envisions higher densities, mixed‐use development, traffic calming and more place‐making
attractions within the community. The City’s In‐Lieu Parking Fee program (established in 1980 via
Resolution 9943, and codified in Section 19.62.040 of the Chula Vista Municipal Code (CVMC)) relaxes
parking requirements for projects within UCSP area, allowing developments to utilize excess public parking
capacity within the area to accommodate a portion of their project’s parking demand off‐site. This report
represents the first phase of the Downtown Chula Vista Parking Management Plan, which will inquire how
suitable the Downtown area’s parking infrastructure is for the density and development changes
encouraged by the UCSP. This assessment is based on observations of the existing parking patterns and
evaluation of currently‐practiced parking management measures. The full study will synthetize that
information, project how expected development changes to the urban core area will affect parking demand
and identify measures which can be implemented to better manage parking demand in the future.
Project Background
This study is an update to a 2007 parking management study conducted by Rich and Associates, Inc. The
2007 study estimated that there is an overall surplus of parking within the Parking District; however,
utilization throughout is spread unevenly, resulting in some individual block locations within Downtown
having parking deficits. Some of the recommendations from that plan were designed to distribute
utilization more evenly, thereby taking advantage of underutilized parking assets.
Report Organization
The remainder of this report is organized into the following chapters:
Chapter 2 – Summary of Relevant Policy Documents identifies and reviews policies from other Chula
Vista planning and transportation studies which have any relation to parking within the Downtown
project study area.
Chapter 3 – Public Parking Facilities & In‐Lieu Fee Program reviews the main parking revenue sources
which fund the operations of the Parking District.
Chapter 4 – Facilities Inventory provides a detailed quantification of the entire supply of public parking
within the study area, including documentation of any unique attributes of the supply such as cost,
time and purpose restrictions. This section also examines how parking enforcement practices,
alternative transportation modes, and auxiliary infrastructure such as wayfinding signage supplement
the use of parking within the study area.
Chapter 5 – Existing Parking Demand presents and analyzes parking occupancy data collection within
the study area. This chapter introduces a unique approach to analyzing parking occupancy
conceptualizing fragmented parking supply. This section also examines parking turnover along Third
Avenue and within the Park Plaza parking structure.
Chapter 6 – Public Outreach summarizes all the public outreach efforts undertaken during the life of
the project up to this point in time. These efforts include meetings with stakeholder groups, a pop‐up
booth hosted at a community event, and the preparation of opinion surveys, which were administered
to business owners and public stakeholders. Responses from the survey efforts will also be presented
and analyzed in this section.
Chapter 7 – Conclusions synthesizes the information and findings from the chapters which preceded
it.
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2.0 Summary of Relevant Policy Documents
This section summarizes policies related to Downtown Chula Vista parking from municipal planning
documents, including the Chula Vista General Plan and the Urban Core Specific Plan. Relevant issues or
findings from other local planning and transportation studies are also summarized.
Chula Vista General Plan
The General Plan includes several parking‐related objectives within the Land Use and Transportation (LUT)
Element. Each of these objectives are accompanied by several more focused policy strategies.
As stated in Objective 30 of the LUT Element, the General Plan prefers parking management strategies to
make more efficient utilization of existing parking resources over public expenditures for creating additional
parking supply. One policy (LUT 30.3) which supports this objective emphasizes short‐term parking in
commercial areas, which generates higher parking turnover than otherwise, thereby serving a greater
number of users more efficiently. Another policy (LUT 30.2) recommends considering parking maximums
(as opposed to minimum parking requirements) in mixed‐use areas, the externalities of which can be offset
by the closer proximity of destinations to each other and the availability of transit.
Another General Plan parking objective (LUT 32) favors, where applicable, exploring flexible strategies for
pairing parking with land uses, such as joint‐use parking agreements (Policy LUT 32.1), the creation of
parking districts with centralized parking (Policy LUT 32.2), and the use of parking credits/in‐lieu fees where
parking resources are abundant (Policies LUT 32.3 and 32.4).
One other parking‐related General Plan objective (LUT 33) indicates a preference for parking siting and
design that is efficient, appropriately integrated with the surrounding urban form, and which interfaces
properly with alternative vehicles and the pedestrian environment.
Urban Core Specific Plan
The UCSP is a planning document devised to guide growth and development in the urban core located in
northwestern Chula Vista, where the Parking District is located. The key vision of the UCSP is to facilitate
the transformation of the core area into a place with land use diversity and urban vitality, supported by a
variety of mobility options in addition to driving, such as walking, bicycling and public transportation. The
UCSP aims are consistent with visions of the City’s General Plan, while also allowing for some innovative
planning strategies, not otherwise available in the General Plan, to better deal with the unique conditions
of the downtown and more urban area.
The plan recognizes that providing this type of environment while simultaneously mandating abundant
parking supply are conflicting priorities and that they need to be balanced. The City’s In‐Lieu Parking Fee
program relaxes parking requirements for projects within UCSP area, allowing non‐residential
developments to utilize excess public parking capacity within the area to accommodate a portion of their
project’s parking demand off‐site. The plan also aims to reconcile this tension through land use and
development regulations that are form‐based, as opposed to the traditional use‐based regulations found
in most urban plans. The plan also provides extensive design guideline criteria which specifically addresses
how parking should complement and interface with the pedestrian environment.
The UCSP also recognizes that a component to its vitality is its ability to attract new businesses and future
development to the core. The plan recommends that the In‐Lieu Parking Fee program, which is a
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mechanism used to assist developers with the challenges of accommodating parking on infill sites, be
evaluated for possible expansion in scope.
Downtown Parking Management Study (2007)
The Downtown Parking Management Study analyzed then‐current (i.e., year 2007) and projected future
parking needs within the Parking District and issued a series of recommendations.
Based upon a parking generation assumption of 2.37 spaces per 1,000 per square feet of building area (a
ratio more conservative than the required 2.0 parking spaces per 1,000 square feet found within the UCSP
form‐based codes), the study calculated that under 2007 year conditions the Parking District collectively
would have a parking surplus of approximately 1,300 spaces. Despite the overall surplus, the distribution
was not spread evenly throughout the district and some specific block locations inside of the would have
parking supply deficits. The study recommended making better use of the underutilized parking assets,
such as the 675‐space Park Plaza parking structure located near Third Avenue and F Street, to help offset
deficits within individual block areas. Based on the parking ratio developed by the authors, the study
estimated that there would be a deficit of 500 parking spaces within the Parking District with a complete
buildout of the planned land uses.
Some of the recommendations from the study included:
Formation of a parking committee with appointed leadership to facilitate stronger management
and operations; and
Updated and improved signage to increase efficient utilization of parking resources; and
Increased rates for permits and meters; and
Ordinance controlling how valet parking operates within the Parking District.
Some of those recommendations have been implemented, including the establishment of a parking
committee within Third Avenue Village Association (TAVA) in 2018. Wayfinding signage enhancements
were proposed and implemented as a part of the Third Avenue Village Streetscape Improvements in 2012.
Chula Vista Bicycle Master Plan (2011)
The currently adopted Bicycle Master Plan recommends that the Third Avenue corridor, in its entirety, be
dedicated as a Class III Bicycle Route. A Class III Bicycle route is a mixed‐traffic facility where bicyclists and
motorists share the same lane. A Class III route will contain bicycle signage and often include ”sharrow”
markings, a bicycle symbol with chevron arrows stenciled in the middle of the travel lane at frequent
intervals. Class III bicycle facilities do not typically require modifications to the roadway such as the removal
of on‐street parking; however, the plan recommends an ideal travel lane width for such facilities to be 14
feet – allowing enough room for a motorist to pass a cyclist while providing 3 feet of clearance (the State
recently increased the clearance requirement to 5 feet). In comparison to eastern Chula Vista, there are
fewer bike lane projects that are proposed in the older, more developed western half of Chula Vista due to
the western half’s generally narrower street widths and heavier reliance on on‐street parking.
The Bicycle Master Plan recommended several initiatives which may relate to or compliment transportation
planning objectives of the business district core of Chula Vista, including improved wayfinding signage as a
navigational aid for cyclists; encouragement activities such as Bike to Work events; business and employer
bicycling incentive programs; bicycle sharing programs; and replication of “open street” events such as
CicLAvia in Los Angeles – where selected streets are closed to vehicular traffic in order to celebrate a
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reclamation of the city streets for human‐scaled transportation. Since plan adoption, the City of Chula Vista
has established its own open street event called CiclaVista.
The City of Chula Vista is currently updating their bicycle and pedestrian master plans under the umbrella
of an ‘active transportation’ master plan.
Chula Vista Pedestrian Master Plan (2010)
The currently adopted Pedestrian Master Plan recommends wider sidewalks and curb extensions along
several high priority project corridors which overlap with the downtown area, including Third Avenue, E
Street, G Street and H Streets. The plan does not otherwise reference parking issues within the City and
Downtown area.
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3.0 Public Parking Facilities & In-Lieu Fee Program
Operations within the District are funded by the following main revenue sources: (1) revenues generated
from parking user fees and penalties (i.e., payments at meters and parking lots, employee parking permits,
and parking citations); and (2) revenues received from the Parking In‐Lieu Fee Program. The regulations
governing parking user fees are specified in Chapter 10 of the CVMC. Current rates for parking meters,
parking permits, and parking citations are published in Chapter 13 (General Parking Fees) of the City’s
Master Fee Schedule. The conditions and processes for utilizing the Parking In‐Lieu Fee program are
codified within CVMC Section 19.62.040, while the UCSP dictates eligibility by establishing which zones and
uses are able to use the program. The Downtown Parking District In‐Lieu Fee structure is established in
Chapter 9 of the City’s Master Fee Schedule (Downtown District Fees).
3.1 Parking User Fees
CVMC Section 10.56.020 establishes parking user fees at the following rates:
Thirty (30) Minute Meters: A $0.25 deposit up to the maximum time limit established for the zone
in which the meter is located; or
Two, Three, and Four‐Hour Meters: A $0.25 deposit for each 30‐minute interval or a $0.50 deposit
for each one‐hour interval up to the maximum legal time limit established for the zone in which
the meter is located; or
Ten (10) Hour Meters: A $0.25 deposit for each one‐hour period up to the maximum legal time
limit established for the zone in which the meter is located.
The locations of parking meter zones and paid parking lots (as well as their respective maximum time limits)
are listed within Chapter 13 of the City’s Master Fee Schedule.
Parking citation regulations, including initial citation amount and late payment penalties, are stated in both
CVMC Chapter 10.62 and Chapter 13 of the Master Fee Schedule. Expired meter citations are $25 if paid
within 30 days, and $50 if not paid within 30 days.
Parking revenue collection and enforcement services for the District are provided by Ace Parking, under
City Agreement Number 16147, adopted by Resolution 2017‐047.
3.2 Parking In-Lieu Fee Program
The City’s Parking In‐Lieu Fee program was established in 1980. The In‐Lieu Fee program allows for
development projects within the District to accommodate a portion (up to 50%) of their minimum parking
requirements off‐site. The regulations governing the Parking In‐Lieu Fee program are codified within CVMC
Section 19.62.040. Section 19.62.040 states that:
“For any new nonresidential use, structure or building, required off‐street parking which,
due to the size or location of the parcel, cannot be provided on the premises may be
provided on other property not more than 200 feet distant by publicly available pedestrian
access from said use, structure or building, subject to an off‐site shared parking agreement
with the City as to permanent reservation of said space and access thereto; or if the
proposed nonresidential use lies within the boundary of a parking district, off‐street parking
requirements shall be considered to be met; provided, that any developer of a new
2022/09/27 City Council Post Agenda Page 412 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
commercial building within a parking district, or a developer of a commercial addition to
an existing building therein, shall pay the required fee(s).”
The UCSP dictates eligibility by establishing which zones and uses are able to use the program.
3.3 Revenue Purposes
Per CVMC Section 10.56.260, all monies collected from parking meters in the City are to be deposited into
a special fund and earmarked for any or all of the following purposes:
For the purchasing, leasing, installing, repairing, maintaining, operating, removing, regulating and
policing of parking meters in this City and for the payment of any and all expenses relating or
incidental thereto;
For the purchasing, leasing, acquiring, improving, operating and maintaining of off‐street parking
facilities in the City;
For the installation and maintenance of traffic control devices and signals;
For the painting and marking of streets and curbs required for the direction of traffic and parking
of motor vehicles;
For the proper regulation, control and inspection of parking and traffic upon the public streets;
To be pledged as security for the payment of principal and interest on off‐street parking revenue
bonds issued by the City or any parking district organized within the City. (Ord. 2670 § 1, 1996;
Ord. 973 § 1, 1966; prior code § 19.17.13).
The only City operated parking meters are located in the District. The City has established the
Parking Meter Fund to account for the associated revenues and expenditures.
Parking In‐Lieu Fees are deposited into a separate fund (the Town Center I Parking Fund). Use of the In‐
Lieu funds is restricted to the purchase or development of off‐street parking sites which will generally and
directly benefit the District.
2022/09/27 City Council Post Agenda Page 413 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
4.0 Facilities Inventory
This chapter documents the project study area’s supply of public on‐street and off‐street parking, examines
the Parking District’s current parking management practices and support infrastructure, and evaluates the
area’s mobility alternatives.
4.1 Parking Supply
Figure 4‐1 shows the extent of the project study area and total parking supply along each block segment,
and the total parking supply provided within the seven off‐street public parking facilities. The quantity of
parking supply within the study area and approximately one block surrounding was determined through a
combination of aerial imagery interpretation with field verification.
Individually‐marked on‐street parking stalls, which are normally encountered where parking is metered,
were counted on aerial imagery and were verified in the field. Any usage restrictions which apply to specific
parking locations, such as cost, time limits or use purpose were gathered in the field. Unmarked on‐street
parking was estimated using a method which interprets aerial imagery from Google Earth and Google Street
View in order to determine the extents and length of segments where on‐street parking is allowed.
Spatially‐referenced lines along curbside locations where on‐street parking is allowed were subsequently
drawn in Google Earth. The parking supply was then estimated by dividing the extents of each line segment
by 25 feet, rounding to the nearest whole number. Typically, marked parking stalls are about 22 feet in
length. The somewhat more conservative 25‐foot interval was chosen because vehicles are seldom parked
in a configuration in which the maximum storage of vehicles is possible when street parking is unmarked.
2022/09/27 City Council Post Agenda Page 414 of 617
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Predom inan tly Metered On-Street Parking
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2022/09/27 City Council Post Agenda Page 415 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Table 4‐1 presents the total supply of public parking by each of the unique time restrictions represented in
the study area.
Table 4-1: Public Parking Supply within Study Area
Time Restriction Location Cost Parking District Within Study Area
(Outside Parking District)
Total Study
Area
No Time Limit On‐Street Free 20 364 384
≥10‐Hour Limit Off‐Street Pay 213 0 213
4‐Hour Limit Off‐Street Pay 42 0 42
3‐Hour Limit Off‐Street Free 670 0 670
2‐Hour Limit On‐Street Pay 430 46 476
2‐Hour Limit On‐Street Free 16 57 73
1‐Hour Limit On‐Street Free 0 3 3
<1‐Hour/Loading On‐Street Free 18 7 25
Total 1,409 477 1,886
Source: Chen Ryan Associates (2019)
As shown, including the seven off‐street public parking facilities, there are an estimated total of 1,891
parking spaces within the study area. The Park Plaza parking structure (and adjacent lot to the south of the
structure), which provides free parking for up to 3 hours, has 670 spaces, accounting for almost half of the
total supply within the Parking District and about 35% of the total parking within the study area. There are
approximately 476 metered on‐street parking spaces within the study area. All meters are coin‐operated
and cost $0.50 per hour. All cost and time restrictions to parking spaces are enforced on all days except
Sunday and Holidays between 9 am and 6pm.
Figure 4‐2 shows the metered parking supply by time restrictions. Note there are also some metered
parking spaces outside of the study area.
Figure 4‐3 summarizes the quantity of paid and free parking within 1/8th of a mile of each parcel within the
study area. Parcels which appear blank in both panels of this figure are vacant lots.
Table 4‐2 breaks down the public parking supply of the study area by cost and time restriction. As shown,
almost the entire supply within the Parking District has either a cost and/or time restriction associated with
it (98.6%). About half of the Parking District’s supply is free with a time restriction (this total is mostly
comprised of the Park Plaza parking structure). Within the study area as a whole, including the areas
outside of the Parking District, nearly 80% of the parking supply has either a cost or time restriction.
2022/09/27 City Council Post Agenda Page 416 of 617
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2022/09/27 City Council Post Agenda Page 417 of 617
Paid Parking SupplyFigur e 4-3Estimated Supply of Parking within 1/8 Mile of DestinationsDowntown Chula Vista Parking Management PlanFree Parking SupplyThird Ave
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Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
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2022/09/27 City Council Post Agenda Page 418 of 617
Page 14
Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Table 4-2: Public Parking by Cost and Time Restriction
Cost and Time Restriction
Parking District Within Study Area (Outside
Parking District) Total Study Area
Supply % of Total Supply % of Total Supply % of Total
Free Parking – Unlimited Time 20 1.4% 364 76.3% 384 20.3%
Free Parking – Time Limited 704 50.0% 67 14.1% 771 41.0%
Paid Parking – Time Limited 685 48.6% 46 9.6% 731 38.7%
Total 1,409 477 1,886
Source: Chen Ryan Associates (2019)
As shown in Table 4‐3, there are seven off‐street public parking facilities included within the study area.
With time restrictions between 3 and 16 hours, the off‐street parking facilities are intended to
accommodate lower turnover trip activities within the Parking D istrict. With the exception of the Park Plaza
parking structure, all of the lots are paid parking during enforcement hours.
Table 4-3: Summary of Off-Street Public Parking Facilities
Off‐Street Facility Time
Restriction Cost Supply
Park Plaza Parking Structure 3 Hours Free 670
Pay Lot 1 10 Hours $0.25/hour 14
Pay Lot 2 4 Hours $0.50/hour 74
Pay Lot 3 16 Hours $0.25/hour 118
Pay Lot 5 4 Hours $0.50/hour 42
Pay Lot 8 10 Hours $0.25/hour 53
Pay Lot 10 10 Hours $0.25/hour 28
Source: Chen Ryan Associates (2019)
2022/09/27 City Council Post Agenda Page 419 of 617
Page 15
Downtown Chula Vista Parking Management Plan
Existing Conditions Report
4.2 Current Parking Management and Enforcement Practices
Ace Parking has provided parking management and enforcement services for Downtown Chula Vista since
2009. The most recent contract with Ace was approved by the City of Chula Vista City Council in November
2015. Ace Parking’s responsibilities include parking enforcement, parking revenue collection, and
maintenance of parking meter equipment.
Parking Enforcement
Under its contract, Ace Parking is responsible for staffing enforcement patrol between 9am and 6pm on
Mondays through Saturdays. The Downtown Chula Vista area is overseen by an operations manager,
whose responsibilities include proactively maintaining and repairing parking revenue equipment. Ace
Parking also maintains an office at 231 3rd Avenue, Suite F, in Downtown Chula Vista for the purposes of
accepting in‐person parking citation payments and appeals, as well as handling public inquiries regarding
the Parking District.
Revenue Collection
Collection of cash parking revenues from individual coin‐
operated parking meters and parking lot multi‐space
payment machines are regularly scheduled to occur
between 6am and 10am, Monday through Thursday, using
a sealed collection system that prevents the loss or theft of
revenues in the field. The meter collections are transferred
in sealed containers to Ace Parking’s headquarters for
counting., Deposits are made three times per week into an
account for the City of Chula Vista. Credit card transactions
at parking lot multi‐space machines are deposited directly
into the City’s account. Fees collected from citations and
permits sales are remitted monthly to the City.
Parking Lot Pay Machine at Pay Lot 5
2022/09/27 City Council Post Agenda Page 420 of 617
Page 16
Downtown Chula Vista Parking Management Plan
Existing Conditions Report
4.3 Wayfinding and Parking Information Systems
The parking wayfinding signage within Downtown Chula
Vista is primarily designed to meet the standards of the
Third Avenue Downtown Signage Master Plan, which was a
component of the Third Avenue Streetscape
Improvements projects implemented in 2012. The signs
were designed to guide patrons to nearby businesses and
attractions. Field review indicates that all signs were
designed to the standard of the plan with the exception of
the parking guiding sign, which instead followed the
California Manual on Uniform Traffic Control Devices
(MUTCD) Parking Area Sign D4‐1.
Figure 4‐4 displays the locations of the MUTCD Parking Area
D4‐1 parking guide signs within the Parking District. As
shown, there are eight signs positioned around four
intersections:
Third Avenue and Davidson Street
Third Avenue and Madrona Street
Landis Street and F Street
Church Avenue and F Street
The signage mounted above the vehicular entrances to the Park
Plaza parking structure signage were designed to the
specifications identified in the Park Plaza at the Village Planned
Sign Program (1988).
MUTCD Parking Sign D4‐1 on Third Avenue
Downtown Chula Vista Wayfinding Signage
2022/09/27 City Council Post Agenda Page 421 of 617
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2022/09/27 City Council Post Agenda Page 422 of 617
Page 18
Downtown Chula Vista Parking Management Plan
Existing Conditions Report
4.4 Transit Services
Four Metropolitan Transit System (MTS)
bus routes traverse the project study
area: one bus route (#929) runs north‐to‐
south along Third Avenue, while the
other three bus routes (#705, #701, and
#709) run from west‐to‐east, crossing
Third Avenue at E Street, F Street, and H
Street, respectively. Along Third Avenue
within the study area, there are bus stops
at F Street and at G Street. There are also
bus stops on the cross‐streets of Third
Avenue at E Street and H Street.
Figure 4‐5 displays the existing bus routes
within the study area, as well as the areas
that can reach the corridor via transit
within a thirty‐minute travel time. The
intersection of Third Avenue and Center
Street was assumed as the approximate
center of the study area. As shown, southern Chula Vista along Third Avenue and Hilltop Drive, a portion
of Chula Vista east of Interstate 805 along H Street, and National City along Highland Avenue are within a
thirty‐minute transit trip of the study area.
Route #929
Route #929 bus service operates between the Downtown San Diego transit hub at 12th Street and Imperial
Avenue and Iris Avenue Transit Center in the southern San Diego community of Otay Mesa‐Nestor (south
of Chula Vista). According to MTS statistics, Route #929 carried over 2.2 million annual riders in FY2017. In
addition to Chula Vista, the communities served along this route include Downtown San Diego, Barrio Logan
(San Diego), National City, and Otay Mesa‐Nestor (San Diego). The route runs along Third Avenue much of
its way through Chula Vista. Bus stops are spaced approximately 1/8th of a mile apart for most of the route.
On weekdays, MTS operates this route on 15‐minute headways in both directions during the morning and
midday, and on 12‐minute headways in both directions in the afternoon and PM peak period. After 7pm,
headways decrease to 30 minutes and to 60 minutes after midnight. On weekends, headways are typically
20 minutes during the middle of the day and 30 minutes during the mornings and evenings. Service span
lasts approximately 20 to 21 hours on weekdays and Saturdays.
Route #929 headed south on Third Avenue at Madrona Street
2022/09/27 City Council Post Agenda Page 423 of 617
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2022/09/27 City Council Post Agenda Page 424 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Route #701
Route #701 operates entirely within western Chula Vista and runs along a U‐shaped route, with both of its
termini at Blue Line trolley stations: H Street station in the north and Palomar Street station in the south.
According to MTS statistics, Route #701 carried over 519,000 annual riders in FY2017. Route #701 runs
along Hilltop Drive when it is farthest from its termini. There are some minor deviations to the U‐shape on
the west‐to‐east portions, where the route is aligned along some portions on H Street and some portions
on F Street in the north. In the south, it deviates from Palomar Street to run partially along Anita Street
and Main Street. Route #701 overlaps with the project study area when the route intersects Third Avenue
at F Street; that location is also transfer point for Route #929. Bus stops are typically spaced approximately
1/8th of a mile apart along the route.
On weekdays, MTS runs buses along this route at 15‐minute headways in both directions during the
morning and midday. After 6pm, headways decrease to 30 minutes and to approximately 45 minutes after
7pm. On weekends, headways are typically 60 minutes during its entire service span. Service span lasts
approximately 18 hours on weekdays, 15 hours Saturdays and 12 hours on Sundays.
Route #705
Route #705 operates mostly within the City of Chula Vista, along E Street, Bonita Road and Otay Lakes Road.
According to MTS statistics, Route #705 carried over 240,000 annual riders in FY2017. Its western terminus
is at E Street trolley station. The eastern terminus varies according to schedule – alternating between
Westfield Plaza Bonita shopping center (in National City) and Southwestern College. Route #705 comes
into contact with the study area along E Street at Third Avenue, which is a transfer location for Route #929.
On weekdays, headways along this route between the E Street Trolley Station and Plaza Bonita are 15‐
minutes in both directions. Headways to locations along the route between Plaza Bonita and Southwestern
College are 30‐minute in both directions. After 6pm, service terminates at Plaza Bonita for all route runs
and headways decrease to 60 minutes. On Saturdays, service terminates at Plaza Bonita and headways are
30 minutes during its entire operating span on Saturday. This route does not operate on Sundays. Service
span lasts approximately 16 hours on weekdays and 12 hours on Saturdays.
Route #709
Route #709 operates entirely within the City of Chula Vista, primarily along H Street. According to MTS
statistics, Route #709 carried over 915,000 annual riders in FY2017. Its western terminus is at H Street
trolley station. The eastern terminus varies according to schedule – alternating between Southwestern
College (every 15 minutes during the day and twice every 15 minutes during peaks), Eastlake Parkway and
Olympic Parkway (every half hour during the day), and Eastlake Drive and Lakeshore Drive (limited service).
Route #709 interfaces with the project study area where the route crosses Third Avenue at H Street – that
location is also a transfer point for Route #929. Bus stops are typically spaced approximately 1/8th of a
mile apart along the route in western Chula Vista; spacing between stops widens in eastern Chula Vista to
approximately 1/4mile apart in some locations. Occasional runs of Route #709 also operate as limited stop
service between Third Avenue and Southwestern College during the peak period according to the peak
direction.
After 6pm, 15‐minute headways decrease to 30 minutes between H Street Trolley Station and
Southwestern College. On weekends, headways are typically 30 minutes during its entire service span on
Saturday and 60 minutes during its entire service span on Sundays. Service span lasts approximately 18
hours on weekdays, 15 hours Saturdays and 12 hours on Sundays.
2022/09/27 City Council Post Agenda Page 425 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
4.5 Walking and Bicycling Conditions
Walking Environment
The Third Avenue Village within the study
area resembles a traditional main street in
its urban form. Most of the businesses are
situated on narrow lots with mostly full
building coverages, contributing to an
engaging walking environment where
pedestrians pass by many different visual
elements across a short walking distance.
Third Avenue is also equipped with
enhanced walking facilities and
pedestrian‐friendly treatments. Third
Avenue is lined with frequently‐spaced
trees and other landscaping
enhancements between E Street and H
Street, which provide shade for pedestrians and contribute to the visual interest of the walking
environment. Sidewalks are equipped with aesthetically‐chosen pedestrian‐scaled lighting and other
installations such as seating areas. Several of the parking lots located on Landis Avenue (Pay Lots 2 and 3),
Church Avenue (Pay Lot 10) and Madrona Street (Pay Lot 5) are connected to Third Avenue through paseos
– walkways designed to be integrated with Third Avenue’s pedestrian‐friendly urban form that provide
short‐cuts to and from the off‐street parking facilities. The Park Plaza parking structure is also connected
to Third Avenue through walkways.
Third Avenue uses a variety of treatments to calm the traffic within the Parking District, including a lowered
(25‐mph) posted speed limit, the reduction of travel lanes from four to two within the Village, the utilization
of angled parking (which helps slow traffic through traffic side “friction”), the installation of frequent
crossing locations and the use of variegated
pavement materials and other streetscape
elements along the corridor.
All of the street crossings along Third
Avenue south of E Street and north of H
Street make use of the different pavement
materials, which visually break up the
asphalt of the roadway – conveying the
message to motorists that they are driving
through an area with many pedestrians.
Several non‐traffic‐controlled crossings
have been installed along Third Avenue to
supplement the controlled crossing
locations at Davidson Street, F Street and G
Street, so that designated crossings are
spaced, on average, every 300 feet. The non‐traffic‐controlled crossings are enhanced by the use of same
pavement materials, signage and traffic calming. Crossings along Third Avenue are also aided by curb
extensions, which enhance pedestrian visibility at street corners and reduce the width of the roadway
Elements of the Third Avenue Village walking environment
Uncontrolled crossing location along Third Avenue
2022/09/27 City Council Post Agenda Page 426 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
pavement by reclaiming road space unusable for parking at the intersections. Curb extensions at
intersections near the end of angled parking rows have reallocated a large amount of roadway width for
the pedestrian realm along Third Avenue at locations near Davidson Street, F Street and Center Street.
Many of the aforementioned pedestrian enhancements along Third Avenue, such as the high visibility
crossings, street furniture, lighting and landscaping, have been added as a part of the Third Avenue
Streetscape Improvement Plan. This plan has implemented improvements in two previous phases along
Third Avenue between F Street and H Street since 2012. A third phase, scheduled to take place in 2019,
will extend such improvements north of F Street to E Street.
Other streets within the study area partially incorporate some of the pedestrian‐friendly treatments
described above. Center Street includes angled parking and the sidewalks along F Street are equipped with
street furniture and enhanced landscaping. The residential streets within the study area, such as Del Mar
Avenue and Church Street, do not have any pedestrian treatments other than street trees, though most of
these streets are two‐lane with low posted speeds, which generally contribute toward a neutral (or “non‐
hostile) pedestrian environment.
Bicycling Environment
There are no bicycle facilities within the study area other than Class III shared‐lane roadway markings called
“sharrows” along Third Avenue. Despite the traffic‐calmed environment along Third Avenue, angled
parking is generally considered not to be complimentary with mixed‐traffic cycling due to the poor visibility
a motorist backing out of an angled parking space would have of an oncoming cyclist.
Despite the absence of dedicated bicycle facilities on most of the roadways within the study area, many of
the roadways are two‐lane with 25‐mph posted speed limits, which are regarded in leading bicycle planning
research1 as low‐stress cycling environments for most adult populations riding in mixed‐traffic. Bicycle
Level of Traffic Stress (LTS) classifies the street network according to estimated level of stress it causes
cyclists, taking into consideration a cyclist’s physical separation from vehicular traffic, posted speed limits
and number of travel lanes along a roadway, as well as factors related to intersection approaches.
Figure 4‐6 shows the Bicycle LTS scores for the roadway links within the project study area. LTS scores,
ranging from 1 (lowest stress) to 4 (highest stress), correspond to roadway conditions that different cycling
demographics would find suitable for riding on the basis of stress tolerance. According to LTS literature,
roadways which do not have bicycle facilities but which are LTS 2 or lower are generally suitable for
“interested but concerned” cycling populations. The most cycling‐deficient (LTS 4) roadways within the
study area are E Street and H Street, both of which are four‐la ne 35‐mph roadways with no bicycle facilities.
According to LTS criteria, LTS 4 roadways present enough traffic stress to deter all but the “strong and
fearless” cycling demographic, which represents under 1% of the population.
1“Low-Stress Bicycling and Network Connectivity”, Mekuria et. al. (2012)
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Bicycle Level of Traffic S tress
1 - 2
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Off-Street Pub lic Parking
Parking District
Project Study A rea Chur
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Existing Conditions Report
5.0 Existing Parking Demand
Within downtown urban settings such as the Third Avenue Village, reliance on on‐street parking and
numerous small‐supply parking lots scattered in various locations is typical. When an area’s collective
parking supply is composed of fragmented and scattered sources, it can be often be difficult to
conceptualize how many parking spaces are within a close walking distance of specific destinations. To
overcome that limitation, an analysis approach was developed fo r this report which summarizes the parking
data collection to within a 1/8th of a mile distance of the parcels within the study area. A distance of 1/8th
of a mile (660 feet) approximates one long‐sided block length or two short‐sided block lengths in the typical
street grid in the northwest quadrant of Chula Vista. That distance also makes for a good approximation
of the walking distance from the most remote parking spaces at a typical major shopping center with a
large consolidated parking lot.
Data Collection Methodology
Average parking occupancy for a typical weekday and weekend day was determined within the study area,
plus an additional perimeter of one block outside of the study area for five different daily time intervals,
representing morning, lunch, afternoon, dinner, and evening periods. Data was collected for those periods
on four weekday dates and four weekend dates occurring between August 29th and September 16th, 2018.
The summaries presented in this chapter consist of averages by period for the four weekday or weekend
dates in which data collection took place.
Teams of two data collectors counted parked vehicles on every block and public parking lot within the study
area, plus an additional perimeter of one block outside of the study area, with scheduled departures taking
place at 7am (morning), 11am (lunch), 3pm (afternoon), 6pm (dinner), and 9pm (evening). Prior to
initiating the data collection, a route was developed designed to strike a balance between collection
efficiency and rational navigation. The route developed would, on average, require two hours to complete;
therefore, the average parking occupancies for each of the time periods represent a snapshot taking place
in an approximate two‐hour window following departure of the data collection teams.
Occupancy was calculated by dividing the time period averages for weekday and weekend parked vehicles
along each block or parking lot by its approximate supply. Parking occupancy totals by block and parking
lot are summarized for weekday and weekend by the average hourly totals in the following sections. This
section also presents estimates of parking occupancy and parking availability within a short walking distance
of destinations at the parcel level within the study area.
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
5.1 Weekday Parking Occupancy
Weekday parking occupancy was collected during the aforementioned five different time intervals on the
following dates:
Wednesday, August 29th
Thursday, August 30th
Wednesday, September 12th
Thursday, September 13th
A summary of weekday peak parking occupancy within the project study area by time period and percent
occupancy is presented in Figure 5‐1. As shown, the peak time periods vary by different sections of the
study area. The peak time periods within much of the Parking District, where the destinations are
commercial, dining and retail, occur during the 11am (lunch) and the 3pm (afternoon) collection shifts.
While the peaks within the Parking District occur during daytime business hours, the peak time periods
outside of the Parking District boundary – where land uses are primarily residential, mostly occur during
the 6pm (dinner) and 9pm (evening) observation periods. These different time period peaks are a result of
the different types of land uses inside and outside of the Park ing District boundary. Residential areas reliant
on on‐street parking typically fill up after business hours, when commuters are returning home and staying
home for the remainder of the night. Commercial and retail land uses have different time of day demand
peaks that coincide with the operating hours of the majority of its businesses. While some dining
establishments might have later operating peak time periods within the district, most of the businesses
within the district maintain regular daytime business hours.
Another notable observation from Figure 5‐1 is that the peak occupancy percentages are of different
magnitudes inside and outside of the Parking District. Peak parking occupancy within the District generally
does not exceed 85%. Some of that is explained by the abundant supply, aided by the 670‐space Park Plaza
parking structure and other large off‐street parking facilities. However, another major contributing factor
is also the cost and time restrictions on much of the parking within the District. Time and cost restrictions
discourage low‐turnover and more discretionary parking behaviors, thereby enabling parking to be more
efficiently allocated (i.e., serving the highest use and a greater number of individual users).
In contrast, outside of the Parking District – where the supply is comparatively limited in quantity and much
of the parking is unregulated, parking occupancy hits higher percentages (greater than 85% in some
portions of the study area). Many of the parcels outside of the Parking District also experienced multiple
observation periods over the course of the weekday where their nearby parking supply exceeded 85%
occupancy2. The typical pattern occurring in those locations is that the parking fills up by 6pm and remains
that way through the next observation period at 9pm. In the case of the parcels along H Street, the nearby
parking fills up earlier (at 3pm) and remains that way through the remainder of the day.
2 In the event there are multiple observation times with the identical peak occupancy value, the earliest of occurring those peak
times are represented in Figure 5‐1.
2022/09/27 City Council Post Agenda Page 430 of 617
Weekday Peak Period (Time of Day)!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(Figur e 5-1Weekday Estimated Parking Occupanc y within 1/8 Mile of Destinations -Peak Period by Time of Day
Downtown Chula Vista Parking Management PlanWeekday Peak Period OccupancyThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson St9PM - 11PM6PM - 8PM3PM - 5PM11AM - 1PM7AM - 9AM Multiple Periods >85% Occupancy!(Peak:Peak > 85% Occupancy!(
50% an d <50.1% - 70%70.1% - 85%> 85%Study AreaParking DistrictOff-Street ParkingOccupancy During Peak:
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Table 5‐1 presents the occupancy peaks by time of day for the off‐street public parking facilities studied, all
of which are situated inside of the Parking District. Table 5‐1 offers a good basis for understanding how the
peak demands cycle by time of day within the District. When enforcement of paid parking ends at 6pm,
parking demand decreases in the parking lots (which are less conveniently situated to the entrances of
businesses along Third Avenue), while utilization at the more conveniently‐situated on‐street meters
increases.
Table 5-1: Weekday Off-Street Parking Occupancy by Time of Day in Public Parking Facilities
Facility Spaces 7am 11am 3pm 6pm 9pm
Parking Structure 670 27% 80% 58% 52% 33%
Pay Lot 1 14 43% 55% 68% 66% 48%
Pay Lot 2 74 28% 67% 65% 31% 21%
Pay Lot 3 118 27% 84% 81% 40% 20%
Pay Lot 5 42 38% 61% 64% 100% 33%
Pay Lot 8 53 32% 74% 55% 16% 15%
Pay Lot 10 28 22% 80% 79% 74% 29%
Note: Red cell denotes peak period
Source: Chen Ryan Associates (2019)
Weekday Parking Occupancy – Morning (7am to 9am)
Figure 5‐2 displays average weekday parking occupancy by block for the morning hours between 7am and
9am. As shown, most of the metered blocks within the Parking District (where the vast majority of the
Downtown businesses are located) were below 50% utilization during this time period. The seven off‐street
public parking facilities serving the District were also observed to be below 50% utilization. The blocks
outside of the Parking District (where the land uses are primarily residential) experienced higher utilization
rates during this time, including several in the 85% or greater category. It is probable that since the
collection took place during the morning commute peak period, the parked vehicles of many residents
within the study area who work regular business hours and had not yet left for work were captured during
the data collection.
Figure 5‐3 shows the parking occupancy and estimated quantity of parking available within a 1/8th mile of
each parcel inside the study area during the morning observation period. During this time period, nearly
all parcels within the Parking District boundary, as well as southern portion of Third Avenue between G
Street and H Street average below 50% occupancy. Very few of the businesses within the study area are
operating during these hours, which largely explains the low demand for parking along Third Avenue. The
blocks on the outer periphery of the study area surrounding the District are primarily residential and have
higher utilization at this time. Available parking is generally abundant throughout the study area on a
weekday during this time period, especially within the Parking District.
2022/09/27 City Council Post Agenda Page 432 of 617
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Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
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2022/09/27 City Council Post Agenda Page 433 of 617
Percent Occupancy - Weekday 7AMFigur e 5-3Estimated Supply of Available Parking within 1/8 Mile of Destinations7AM - 9AM Weekday Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekday 7AMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
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Existing Conditions Report
Weekday Parking Occupancy – Lunch (11am to 1pm)
Figure 5‐4 shows average weekday parking occupancy, by block, for the lunch period between 11am and
1pm. During this time period the metered blocks along Third Avenue within the Parking District have an
average parking utilization between 70% and 85%. Five of the seven off‐street public parking facilities
serving the parking district were also observed to have utilization in that range, including the free 670‐
space Park Plaza parking structure. The streets with free on‐street parking in the closest proximity to the
Parking District boundary (such as the parking along Del Mar Avenue, Garrett Avenue, and Park Way) had
utilization greater than 85% during the lunch period.
As shown in Figure 5‐5, the parking occupancy within a 1/8th mile walk of most parcels within the Parking
District boundary falls between 70% and 85% during the 11am to 1pm time period. This period represents
the highest overall parking utilization within the District during the average weekday. Most of the parcels
within the District increased two occupancy categories during this period (from green in the morning,
symbolizing below 50%, to orange in the lunch period, symbolizing between 70% and 85%). The primarily
residential blocks on the outer periphery of the study area fluctuated less drastically from morning to lunch,
with the parcels in those locations retaining comparable rates of parking occupancy within a 1/8th mile
from morning to lunch and others only shifting one category (from below 50% to between 50% and 70%).
Available parking is generally abundant throughout the study area on weekdays during this time period,
though not at the same quantities as the morning. The majority of the available parking in close proximity
to the parcels along Third Avenue between E Street and F Street is paid parking. The Park Plaza parking
structure still provides an abundant supply of available free parking to the blocks of Third Avenue between
F Street and Park Way.
Weekday Parking Occupancy – Afternoon (3pm to 5pm)
Parking occupancy, by block, for the afternoon period between 3pm and 5pm is shown in Figure 5‐6. At
the block level, afternoon parking occupancy appears to be at levels collectively similar to the lunch period;
however, some blocks shift one occupancy category higher and some blocks shift one occupancy category
lower from the lunch period. Notably, along Third Avenue in both directions between Davidson Street and
F Street demand intensifies to the highest occupancy category (greater than 85%).
As shown in Figure 5‐7, parking occupancy within a 1/8th mile walk of parcels between 3pm and 5pm
afternoon period remained at levels similar (70% and 85%) to the lunch period along Third Avenue between
Davidson Street and F Street, while the parcels within the peripheral areas of the Parking District receded
from the orange 70% to 85% category to the yellow 50% to 70% category.
Available parking is generally abundant throughout the study area on weekdays during this time period,
which is consistent with the lunch period. The majority of ava ilable parking in close proximity to the parcels
along Third Avenue between E Street and F Street is paid parking. The quantity of available parking is
boosted along Third Avenue between F Street and Park Way as the rate of occupancy at the 670‐space Park
Plaza parking structure decreases from 80% in the lunch period to 58% in the afternoon period.
2022/09/27 City Council Post Agenda Page 435 of 617
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Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
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Pay Lot8
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PayLot1
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Percent Occupancy - Weekday 11AMFigur e 5-5Estimated Supply of Available Parking within 1/8 Mile of Destinations11AM - 1PM Weekday Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekday 11AMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
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Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
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Percent Occupancy - Weekday 3PMFigur e 5-7Estimated Supply of Available Parking within 1/8 Mile of Destinations3PM - 5PM Weekday Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekday 3PMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
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Existing Conditions Report
Weekday Parking Occupancy – Dinner (6pm to 8pm)
Figure 5‐8 shows the average weekday parking occupancy, by block, for the dinner period between 6pm
and 8pm. During this time period, most of the metered blocks along Third Avenue within the Parking
District increase to the highest utilization category (paid parking enforcement at meters and pay parking
lots ends at 6pm throughout the District). After 6pm, the parking utilization in the Pay Lot 2, Pay Lot 3, and
Pay Lot 8 decrease to below 50% percent. Among the parking lots, Pay Lot 5 (next to several busy
restaurants), is the exception as it averages full 100% utilization during the dinner period. Some of the
residential‐fronting blocks on the periphery of the study area also climb to the highest occupancy
categories (85% or greater) during this time period, including Park Way, G Street and Roosevelt Street.
As shown in Figure 5‐9, the occupancy of the parking supply within a 1/8th mile of the parcels along Third
Avenue between E Street and Park Way is consistently between 50% and 70%, despite the previously noted
increase in parking occupancy along the metered spaces of Third Avenue between Davidson Street and G
Street after the enforcement period ends. The overall supply of parking available is balanced by the
aforementioned decline in use of the pay parking lots after 6pm. There are some exceptions, such as those
parcels on Third Avenue closest to Pay Lot 5, where the occupancy of nearest supply to those parcels are
in excess of 70%. At this time, the residential areas begin filling up with commuters returning home,
explaining decreases in the number of available parking spaces in the peripheral parts of the study area.
Weekday Parking Occupancy – Evening (9pm to 11pm)
Figure 5‐10 shows average weekday parking occupancy, by block, for the evening period between 9pm and
11pm. During this time period parking occupancy decreases below 50% throughout within all of the off‐
street parking facilities and along most of the metered on‐street blocks within the Parking District, while
parking occupancy increases to above 85% along most of the resi dential blocks in the periphery of the study
area.
As shown in Figure 5‐11, the occupancy of the parking supply within a 1/8th mile of the parcels within nearly
the entire Parking District recedes to below 50%. Parcels alon g the residential blocks in the southern fringes
of the study area increase to above 85%, with very little available parking along blocks such as Church
Avenue (south of G Street) and Roosevelt Street.
2022/09/27 City Council Post Agenda Page 440 of 617
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Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
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PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
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Percent Occupancy - Weekday 6PMFigur e 5-9Estimated Supply of Available Parking within 1/8 Mile of Destinations6:00PM - 9:00PM Weekday Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekday 6PMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
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Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
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Percent Occupancy - Weekday 9PMFigur e 5-11Estimated Supply of Available Parking within 1/8 Mile of Destinations9PM - 11PM Weekday Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekday 9PMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
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Existing Conditions Report
5.2 Weekday Parking Turnover
Parking turnover was observed along Third Avenue between E Street and Madrona Street and within the
Park Plaza parking structure over a period of time between October 11th and November 13th 2018.
Turnover along Third Avenue was collected over a 24‐hour period by photograph. Cameras were installed
at selected positions along Third Avenue and programmed to take hourly photos. This method was able to
capture approximately one block at a time. Collection took place over a period of weeks in order for the
data to be collected on the same weekday (Thursday). Technicians interpreted the photographs to record
the data.
Due to the large size, irregular configuration and varying ceiling height of the Park Plaza parking structure,
photo capture by mounted cameras was not utilized to collect turnover due to limitations in visibility;
instead, turnover was collected by manually. The turnover counts took place on one weekday, Wednesday,
November 7, 2018. Vehicles observed for more than one period were considered parked for a period
longer than three hours and vehicles observed in the same parking place for more than two periods were
considered parked for a period longer than six hours.
The data collection approach and quantity of turnover data collection obtained for the project study area,
including the parking structure is consistent within industry practice for parking studies.
Table 5‐2 summarizes weekday parking turnover by block along Third Avenue, separating enforcement
hours (9am to 6pm) from non‐enforcement hours. The mean vehicle length of stay observed on weekdays
along Third Avenue between E Street and Madrona Street during enforcement hours was one hour and 29
minutes. During enforcement hours, approximately 10% of vehicles observed remained parked longer than
the two‐hour time limit. It should be noted that any data collection method used short of continuous
monitoring will under‐estimate vehicles making short‐duration stays as additional vehicles could have
arrived and departed between scheduled collection snapshots. Correcting for this would, if anything,
reduce the mean length of stay and the percentage of vehicles exceeding 2‐hours parked to lower values
than what are presented in the table. During non‐enforcement hours, approximately one quarter of
vehicles were parked for a period of time exceeding 2‐hours.
Table 5-2: Weekday Parking Turnover along Third Avenue between E Street and Madrona Street
Section of Third
Avenue
Total
Spaces
Monitored
Total
Vehicles
Observed
Mean
Length of
Stay (Hours)
Vehicles
Exceeding 2‐
Hours
Total
Vehicles
Observed
Mean Length
of Stay
(Hours)
Vehicles
Exceeding 2‐
Hours
During Enforcement Hours Outside of Enforcement Hours
E Street to
Davidson Street 55 217 1:24 21 (10%) 55 2:11 15 (27%)
Davidson Street
to F Street 61 285 1:38 39 (14%) 105 2:49 38 (36%)
F Street to
Center Street 31 121 1:28 11 (9%) 100 2:37 13 (13%)
Center Street
to Madrona
Street
21 98 1:14 1 (1%) 55 2:15 15 (27%)
Total 168 721 1:29 72 (10%) 315 2:14 81 (26%)
Source: Chen Ryan Associates (2019)
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Existing Conditions Report
Table 5‐3 summarizes weekday parking turnover within the Park Plaza parking structure. As was
previously stated, due to the size of the area, turnover was collected less frequently. As shown, 68% of
the vehicles observed remained parked for under three hours. A total of 46 vehicles were observed (5%
of total observations) to be parked longer than six hours.
Table 5-3: Weekday Parking Turnover in Park Plaza Parking Structure
Parking
Structure
Levels
Total
Spaces
Monitored
Total Unique
Vehicles
Observed
Under 3 Hours
(One Period)
3 to 6 Hours
(Two
Periods)
Greater than 6 Hours
(Three or more
Periods
1st Level 198 524 408 (78%) 94 (18%) 22 (4%)
2nd Level 193 297 170 (57%) 108 (36%) 19 (7%)
3rd Level 246 164 91 (56%) 68 (41%) 5 (3%)
Total 637 985 669 (68%) 270 (27%) 46 (5%)
Source: Chen Ryan Associates (2019)
2022/09/27 City Council Post Agenda Page 446 of 617
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Existing Conditions Report
5.3 Weekend Parking Occupancy
Weekend parking occupancy was collected during the same time intervals (7am, 11am, 3pm, 6pm, and
9pm) on the following dates:
Saturday, September 1st
Sunday, September 2nd
Saturday, September 15th
Sunday, September 16th
A summary of weekend peak parking occupancy within the project study area by time period and percent
occupancy is presented in Figure 5‐12. As shown, the supply of parking within close proximity to most
parcels within the Parking District do not typically reach high occupancy peaks on the weekend. Most
parcels, particularly those clustered around the Park Plaza parking structure, have a peak occupancy that
tops out below 50% on the weekend. Other parcels within the Parking District, situated farther from the
parking structure, have weekend peaks between 50% and 70%. The block of Church Avenue, between E
Street and Davidson Street, peaks between 70% and 85%.
There is a strong visual correlation between the parcels whose peaks occur at 11am (lunch) on the
weekend and the parcels which have occupancy peaks below 50%. The two largest public parking
facilities, Park Plaza parking structure and Pay Lot 3, are closely situated to this part of the parking district.
As shown in Table 5‐4, both of those facilities have their peak occupancy periods at 11am and are
significantly under‐utilized on the weekends (as evidenced by their peaks, 17% and 33%, respectively).
Table 5-4: Weekend Parking Occupancy by Time of Day in Public Parking Facilities
Facility Spaces 7am 11am 3pm 6pm 9pm
Parking Structure 670 9% 20% 17% 15% 8%
Pay Lot 1 14 32% 48% 61% 66% 55%
Pay Lot 2 74 16% 19% 15% 17% 23%
Pay Lot 3 118 13% 33% 24% 19% 14%
Pay Lot 5 42 27% 81% 85% 100% 35%
Pay Lot 8 53 14% 13% 10% 12% 20%
Pay Lot 10 28 22% 52% 48% 56% 81%
Note: Red cell denotes peak period
Source: Chen Ryan Associates (2019)
2022/09/27 City Council Post Agenda Page 447 of 617
Weekend Peak Period (Time of Day)!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(!(Figur e 5-12Weekend Estimated Parking Occupancy within 1/8 Mile of Destinations -Peak Period by Time of Day
Downtown Chula Vista Parking Management PlanWeekend Peak Period OccupancyThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson St9PM - 11PM6PM - 8PM3PM - 5PM11AM - 1PM7AM - 9AM Multiple Periods >85% Occupancy!(Peak:Peak > 85% Occupancy!(
50% an d <50.1% - 70%70.1% - 85%> 85%Study AreaParking DistrictOff-Street ParkingOccupancy During Peak:
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
2022/09/27 City Council Post Agenda Page 448 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Outside of the Parking District, where land uses are primarily residential, the peak occupancy times occur
at various times throughout the day. Along Alvarado Street, the peak was observed at 7am. Unlike the
weekday 7am period, less commuting takes place on the weekends, resulting in the 7am weekend
observation time retaining some commonalities with the 9pm weekday observation time periods where a
large number of residents are at home. Between the southern extent of the Parking District at G Street
and Alvarado Street, the peak time period was observed at 6pm. It is likely that the blocks in this vicinity
are receiving a mix of demand from both residents and downtown visitors, since they are situated in close
proximity to both the business district and the residential areas (the peak period on G Street during the
weekday was also 6pm).
As was true during the weekday observations, the magnitudes of the peak parking occupancies within the
study area are higher outside of the Parking District. The spatial pattern of demand outside of the District
is almost identical on both weekday and weekend: Third Avenue between G Street and Alvarado Street
has an occupancy peak between 50% and 70% (forming a yellow core), followed by a concentric (orange)
ring of 70% to 85% peak occupancy along Alvarado Street, on the adjacent to Third Avenue portions of Park
Way, G Street, and Roosevelt Street, while the surrounding outer portions of the study area have peak
occupancies of 85% or greater.
Weekend Parking Occupancy – Morning (7am to 9am)
Figure 5‐13 shows the average weekend parking occupancy, by block, for the morning hours between 7am
and 9am. All of the metered blocks within the parking district are below 50% utilization during this time
period, as was also the case during weekday observations. The seven off‐street public parking facilities
serving the Parking District were observed to be well below 50% utilization. Numerous residential blocks
on the periphery of the study area were observed to have 85% or greater occupancy. On weekend
mornings, it is likely that many residents would be home and fewer persons would be commuting, as
compared to weekdays.
Figure 5‐14 shows the occupancy of surrounding parking supply and estimated quantity of parking available
during the morning observation period within a 1/8th mile walk of parcels within the study area. During
this period, the supply of parking within a 1/8th mile of nearly all parcels within the Parking District
boundary are below 50% occupancy. Some parcels along Alvarado Street, Roosevelt Street and H Street
on the outer periphery of the study area which surround the parking district have occupancies which range
from 70% to 100%.
Weekend Parking Occupancy – Lunch (11am to 1pm)
Figure 5‐15 displays the average weekend parking occupancy, by block, for the lunch period between 11am
and 1pm. During this period the occupancy along some of the metered blocks on Third Avenue increases
from the morning period, though available parking is still generally abundant within the parking district.
Four of the largest off‐street public parking facilities are below 50% occupancy.
Figure 5‐16 shows the occupancy of surrounding parking supply and estimated quantity of parking available
during the weekend lunch observation period within a 1/8th mile walk of parcels within the study area.
During the lunch period, the supply of parking within a 1/8th mile of most parcels within the Parking District
remains below 50% occupancy. The occupancy of parking supply near the residential parcels on the
periphery of the study area decreases slightly from the morning period.
2022/09/27 City Council Post Agenda Page 449 of 617
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AveDowntown Chula Vista Parking Management Plan Figur e 5-13Parking Utilization by Block7AM to 9AM Weekend Average
Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
ch AveParkPlazaStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
2022/09/27 City Council Post Agenda Page 450 of 617
Percent Occupancy - Weekend 7AMFigur e 5-14Estimated Supply of Available Parking within 1/8 Mile of Destinations7AM - 9AM Weekend Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekend 7AMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
2022/09/27 City Council Post Agenda Page 451 of 617
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AveDowntown Chula Vista Parking Management Plan Figur e 5-15Parking Utilization by Block11AM to 1PM Weekend Average
Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
ch AveParkPlazaStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
2022/09/27 City Council Post Agenda Page 452 of 617
Percent Occupancy - Weekend 11AMFigur e 5-16Estimated Supply of Available Parking within 1/8 Mile of Destinations11AM - 1PM Weekend Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekend 11AMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
2022/09/27 City Council Post Agenda Page 453 of 617
Page 49
Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Weekend Parking Occupancy – Afternoon (3pm to 5pm)
Parking occupancy, by block, for the afternoon period between 3pm and 5pm is presented in Figure 5‐17.
As shown, parking within the District is generally under‐utilized with the exception of Pay Lot 5 and along
G Street. The residential blocks on the surrounding periphery of the study area remain at higher
occupancies, with some blocks (G Street, Church Avenue – south of G Street, Roosevelt Street) exceeding
85%.
Figure 5‐18 displays the parking occupancy within a 1/8th mile walk of parcels between 3pm and 5pm. The
usage of parking throughout the study area is generally the sam e as the previous period, with the exception
of occupancy increases to the parcels on Church Avenue, south of G Street. Conditions along that block of
Church Avenue are affected by the increased usage of parking at Pay Lot 5 and along G Street.
Weekend Parking Occupancy – Dinner (6pm to 8pm)
Figure 5‐19 shows the average weekend parking occupancy, by block, for the dinner period between 6pm
and 8pm. After 6pm, the metered blocks along Third Avenue within the Parking District increase to above
85% occupancy (paid parking enforcement at meters and pay parking lots ends at 6pm throughout the
district). The on‐street parking along many of the residential blocks in the periphery of the study area are
also greater than 85% occupancy.
As shown in Figure 5‐20, the occupancy of the parking supply within a 1/8th mile along Third Avenue
remains below 50% for most parcels, despite the previously noted increase in parking occupancy which
occurs along the metered spaces of Third Avenue after the enforcement period ends. Overall supply of
parking available is balanced by the aforementioned decline in use of the pay parking lots after 6pm.
Occupancy along Church Avenue between E Street and F Street increases for most parcels to between 50%
and 70%. The residential parcels south of the parking district are primarily at occupancies greater than
70%.
Weekday Parking Occupancy – Evening (9pm to 11pm)
Figure 5‐21 shows the average weekend parking occupancy by block for the evening period between 9pm
and 11pm. During this time period parking occupancy increases to above 85% on the metered blocks on
Third Avenue between Davidson Street and Church Avenue and to between 70% and 85% along the meters
on Church Avenue and on Third Avenue north of Davidson Street. The on‐street parking for many of the
residential blocks in the periphery of the study area remains at greater than 85% occupancy.
As shown in Figure 5‐22, the occupancy of the parking supply within a 1/8th mile of the parcels increases
in some portions of the parking district to above 50%: notably along Church Avenue between E Street and
Davidson Street, it is between 70% and 85%. North of F Street, this period represents the weekend peak
for many of the parcels within the Parking District.
2022/09/27 City Council Post Agenda Page 454 of 617
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AveDowntown Chula Vista Parking Management Plan Figur e 5-17Parking Utilization by Block3PM to 5PM Weekend Average
Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
ch AveParkPlazaStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
2022/09/27 City Council Post Agenda Page 455 of 617
Percent Occupancy - Weekend 3PMFigur e 5-18Estimated Supply of Available Parking within 1/8 Mile of Destinations3PM - 5PM Weekend Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekend 3PMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
2022/09/27 City Council Post Agenda Page 456 of 617
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Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
ch AveParkPlazaStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
2022/09/27 City Council Post Agenda Page 457 of 617
Percent Occupancy - Weekend 6PMFigur e 5-20Estimated Supply of Available Parking within 1/8 Mile of Destinations6PM - 8PM Weekend Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekend 6PMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
2022/09/27 City Council Post Agenda Page 458 of 617
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AveDowntown Chula Vista Parking Management Plan Figur e 5-21Parking Utilization by Block9PM to 11PM Weekend Average
Percent Utilization
Greater than 85%
70.1% - 85%
50.1% - 70%
50% and Below
Predom inantly Metered Parking
Predom inantly Free Parking
Off-Street Parking
Chur
ch AveParkPlazaStructure
PayLot5
PayLot3
PayLot2
Pay Lot8
PayLot10
PayLot1
2022/09/27 City Council Post Agenda Page 459 of 617
Percent Occupancy - Weekend 9PMFigur e 5-22Estimated Supply of Available Parking within 1/8 Mile of Destinations9PM - 11PM Weekend Average
Downtown Chula Vista Parking Management PlanEstimated Available Parking - Weekend 9PMThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StThird Ave
Landis Ave
Church Ave
Del Mar Ave
Garrett AveE StF StG StH StMadronaStPark WayRoosevelt StAlvarado StCenter StDavidson StSpaces Available:> 200 101 - 200 51 - 100 26 - 50 11 - 25 6 - 10 1 - 5 0
50% an d <50.1% - 70%70.1% - 85%> 85%Occupancy:Study AreaParking DistrictOff-Street Parking
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
Pay Lot 3Pay Lot 2
Pay Lot10
PayLot8
Park PlazaStructure
Pay Lot5
PayLot1
PayLot1
2022/09/27 City Council Post Agenda Page 460 of 617
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Existing Conditions Report
5.4 Weekend Parking Turnover
Weekend parking turnover by block along Third Avenue is summarized in Table 5‐5. Turnover was observed
on Saturday only, when parking cost and time limits at the meters are enforced. The mean vehicle length
of stay observed on weekends along Third Avenue between E Street and Madrona Street during
enforcement was one hour and 28 minutes. During enforcement hours, approximately 8% of vehicles
observed remained parked longer than the two‐hour time limit. As discussed previously, any data
collection method used short of continuous monitoring will under‐estimate vehicles making short‐duration
stays as it is probable that some vehicles could have arrived and departed between scheduled collection
snapshots. Correcting for this would, if anything, reduce the mean length of stay and the percentage of
vehicles exceeding 2‐hours parked to lower values than what are presented in the table. During non‐
enforcement hours, about 43% of vehicles were parked for a period of time exceeding 2‐hours, with the
average length of stay two hours and 46 minutes.
Table 5-5: Weekend Parking Turnover along Third Avenue between E Street and Madrona Street
Section of Third
Avenue
Total
Spaces
Monitored
Total
Vehicles
Observed
Mean
Length of
Stay (Hours)
Vehicles
Exceeding 2‐
Hours
Total
Vehicles
Observed
Mean Length
of Stay
(Hours)
Vehicles
Exceeding 2‐
Hours
During Enforcement Hours Outside of Enforcement Hours
E Street to
Davidson Street 55 238 1:20 16 (7%) 89 3:24 54 (61%)
Davidson Street
to F Street 61 328 1:37 37 (11%) 136 3:02 68 (50%)
F Street to
Center Street 31 117 1:27 10 (9%) 69 2:19 22 (32%)
Center Street
to Madrona
Street
21 96 1:14 2 (2%) 55 1:34 4 (7%)
Total 168 779 1:28 65 (8%) 349 2:46 148 (43%)
Source: Chen Ryan Associates (2019)
Table 5‐6 summarizes weekend parking turnover within the Park Plaza parking structure. As was
previously stated, due to the size of the area, turnover was collected less frequently. As shown, 84% of
the vehicles observed remained parked under the three‐hour limit. A total of 19 vehicles (6%) were
observed to be parked longer than six hours.
Table 5-6: Weekend Parking Turnover in Park Plaza Parking Structure
Parking
Structure
Levels
Total
Spaces
Monitored
Total Unique
Vehicles
Observed
Under 3 Hours
(One Period)
3 to 6 Hours
(Two
Periods)
Greater than 6 Hours
(Three or more
Periods
1st Level 198 227 196 (86%) 18 (8%) 13 (6%)
2nd Level 193 117 93 (80%) 18 (15%) 6 (5%)
3rd Level 246 4 3 (75%) 1 (25%) 0
Total 637 348 292 (84%) 37 (11%) 19 (6%)
Source: Chen Ryan Associates (2019)
2022/09/27 City Council Post Agenda Page 461 of 617
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Existing Conditions Report
6.0 Public Outreach
This chapter summarizes the methods of public outreach undertaken during this phase of the project. To
date, the project team has met with stakeholders one time – a meeting involving TAVA on January 9, 2019.
The project team drafted and administered two surveys, one for the public and one for business owners.
Results from the two surveys are summarized in this section.
6.1 Documentation of Public Outreach Efforts
Opinion surveys were developed and tailored toward two Third Avenue Village stakeholder groups: the
public who visits Third Avenue Village, as shown in Figure 6‐1; and the TAVA business owner’s association,
as shown in Figure 6‐2. The results from both surveys are discussed in the forthcoming sections. Raw
results from both surveys are presented in Appendix A.
The survey for the public which visits Third Avenue Village was developed in both English and Spanish, and
structured to gather some basic information from the public about their typical trip purpose, travel
behavior, and their thoughts on parking matters such as convenience and cost. It was administered in two
ways: as an intercept3 survey and as an online survey. Many intercept surveys were gathered along Third
Avenue, at locations near F Street and Madrona Street. The survey was also hosted online and promoted
to the public through various communications, including the City’s official website and social media
accounts. In total, 52 persons completed the survey.
The TAVA survey gathered basic information from the TAVA business community regarding their clients’
and customers’ parking needs, and their perceptions on the quantity and convenience of the Village’s
parking supply. The survey was circulated and promoted through the association’s email lists. Most of the
business owners who responded to the survey run businesses on Third Avenue within the Parking District
(between E Street and Center Street); however, some responding businesses were located elsewhere on
Third Avenue, on cross‐streets to Third Avenue – such as F Street and G Street, or on parallel blocks such
as Church Avenue or Garrett Avenue. The survey was also translated into Spanish.
In addition to the development of surveys, the project team also hosted a booth at the Villains In The
Village, a Halloween‐themed community event held by TAVA on Saturday, October 20, 2018. The booth
was staffed by members of the project team, who shared information regarding the study and provided
Halloween treats to the children. The public was invited to take the survey at the booth or provided
encouragement to complete the survey online at later time.
3 Intercept surveys are conducted in-person, where the interviewer – positioned in a populated public
area, asks individuals approaching for their participation
2022/09/27 City Council Post Agenda Page 462 of 617
Figure 6‐1: Public Opinion Survey
This is a questionnaire designed to gather opinions about parking conditions and gain a better
understanding about travel behaviors from members of the public who frequent the area around the
Third Avenue Village of Downtown Chula Vista. It is being administered on behalf of the City of Chula
Vista, and the results will help inform the update of the City’s Downtown Parking Study.
1) How frequently do you visit the Third Avenue Village?
a) Multiple times per week
b) About once a week
c) About once or twice a month
d) A few times per year
e) A couple times per year or less
2) Within the past month, have you come to the Third Avenue Village to do any of the
following activities?
Select all that apply:
a) Shopping
b) Visiting Restaurants, Bars or Cafes
c) Working
d) Entertainment
e) Exercise or Recreation
f) Other
On the occasions you have arrived to the Third Avenue Village via automobile:
3) Are your typical visits longer than 2‐hours?
a) Yes b) No c) Unsure d) Not applicable
4) How often are you able to find parking within one or two blocks of your destination?
a) Always b) Usually c) Occasionally d) Never
e) Not applicable
5) Do you try to avoid parking in locations which cost money (such as meters or paid parking
lots)?
a) Always b) Usually c) Occasionally d) Never
e) Not applicable
6) If the parking meters along Third Avenue accepted more convenient forms of payment –
such as credit cards, would you be more encouraged to use those parking spaces?
a) Yes b) No c) Unsure d) Not applicable
7) Were you aware that there is a parking structure with free parking situated behind the
shops on the west side of Third Avenue near F Street?
a) Yes b) No
8) Is the location of this parking structure convenient to most of the destinations you visit
along Third Avenue?
a) Yes b) No c) Unsure
2022/09/27 City Council Post Agenda Page 463 of 617
Figure 6‐1: Public Opinion Survey
9) If you could not find parking on the same block as your destination, are there
circumstances where you would be willing to walk longer distances from where you
parked (approximately 3 to 4 blocks) to reach your destination?
a) Yes
b) No
c) No, but would reconsider if conditions along the streets in the neighborhood were improved*
*If you answered question 9 with “C”, indicate what conditions would need to be improved in order for
you to reconsider your unwillingness to walk longer distances from where you parked:
_____________________________________________
10) Have prior difficulties in searching for parking at the Third Avenue Village discouraged
you from wanting to make visits here on other occasions?
a) Yes b) No c) Not applicable
11) Other than driving, indicate any other forms of transportation you have ever utilized
previously to visit the Third Avenue Village:
Select all that apply:
a) Dropped‐off by a driving companion
b) Taxi or Ride‐Hailing service (Lyft, Uber, etc)
c) Bus
d) Bicycle
e) Walking
f) Other
2022/09/27 City Council Post Agenda Page 464 of 617
Figure 6‐2: Business Owners Survey
This is a questionnaire designed to gather opinions from Third Avenue Village business owners about
parking conditions and to gain a better understanding about their customers’/clients’ parking needs. It is
being administered on behalf of the City of Chula Vista, and the results will help inform the update of the
City’s Downtown Parking Study.
1) What is the address of your business? __________________________________________
2) What type of business do you operate?
a) Retail
b) Food and Beverage
c) Professional Services
d) Entertainment
e) Exercise or Recreation
f) Other
3) On average, how much time do your customers/clients spend in your business per visit?
a) Less than 30 Minutes
b) 30 Minutes to 2 Hours
c) 2 Hours to 4 Hours
d) Longer than 4 Hours
e) Unsure
4) Does your business have its own private supply of off‐street parking?
a) Yes, for customers use only
b) Yes, for staff use only
c) Yes, for both customers and staff
d) No
5) Does your business direct its employees to park remotely, in order to preserve closer
parking spaces for customers?
a) Yes b) No c) Unsure d) Not applicable
6) Do you believe that visitors to the Village would be more encouraged to use the parking
meters along Third Avenue if they accepted more convenient forms of payment, such as
credit cards?
a) Yes b) No c) Unsure d) Not applicable
Please indicate whether you agree or disagree with the following statements:
7) I am generally satisfied with the quantity of available parking spaces close to my business
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
f) Unsure
2022/09/27 City Council Post Agenda Page 465 of 617
Figure 6‐2: Business Owners Survey
8) The location of the Village parking structure (behind the shops on the west side of Third
Avenue, south of F Street) is a convenient place to park for my customers/clients
a) Strongly Agree
b) Agree
c) Neutral
d) Disagree
e) Strongly Disagree
f) Unsure
2022/09/27 City Council Post Agenda Page 466 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
6.2 Results from Public Survey
Table 6‐1 shows the frequency that respondents indicated they visit the Third Avenue Village. Among the
respondents, 40% reported visiting the Third Avenue Village multiple times per week, with an additional
19% indicating they average about one visit per week.
Table 6-1: Survey Respondents Visitation Frequency
Visitation Frequency Percent of Respondents
Multiple times per week 40%
About once per week 19%
About once or twice per month 19%
A few times per year 14%
A couple times per year or less 8%
Source: Chen Ryan Associates (2019)
Trip Purpose
Respondents were asked to indicate which types of activities (allowing multiple answers) drew them to
the Third Avenue Village in the past month. Table 6‐2 summarizes the percent of total respondents who
indicated each activity type.
Table 6-2: Survey Respondents Trip Purpose
Activity Type Percent of Respondents
Visiting Restaurants, Bars or Cafes 73%
Exercise or Recreation 37%
Entertainment 27%
Shopping 21%
Working 13%
Other 2%
Source: Chen Ryan Associates (2019)
Almost three‐quarters (73%) of the respondents indicated they have recently visited the Third Avenue
Village in order to patronize a restaurant, bar or cafe. The second most common response was exercise or
recreation, with 37% indicating they have come or came recently for that purpose. The unexpectedly large
number of responses for exercise and recreation is likely due to the success that survey administrators had
gathering surveys near the 24 Hour Fitness. Work trips were specified by 13% of the respondents (notably,
that number is much lower than the 40% of respondents who indicate they visit the Village multiple times
per week). This may also be a function of the survey sample group.
Length of Visit
Respondents were asked if on the occasions they have arrived to the Third Avenue Village by automobile,
if their typical visits are longer than two hours. Two hours is the time restriction imposed on the parking
meters along Third Avenue in order to ensure quicker parking turnover. As shown in Table 6‐3, 60% of the
respondents reported that their typical visits are longer than two hours, while 28% said their typical length
of stay at the Third Avenue Village takes less time. It should be noted, a sizable share of intercept surveys
2022/09/27 City Council Post Agenda Page 467 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
was gathered near the Park Plaza parking structure, which allows longer‐term parking. 68% of those who
parked in the parking structure during parking turnover observations were staying under three hours.
Table 6-3: Respondents Typical Length of Visits
Typical Length of Visit Percent of Respondents
Longer than 2‐Hours 60%
2‐Hours and Less 28%
Unsure 12%
Source: Chen Ryan Associates (2019)
Perceived Convenience of Parking
Survey takers were asked a series of questions intended to gauge their opinions regarding the convenience
of parking in the Third Avenue Village and their general attitudes toward paying for parking. The responses
to these questions are summarized in Tables 6‐4a and 6‐4b.
Table 6-4a: Perceived Convenience of Parking at Third Avenue Village (Likert Scale)
Respondent Always Usually Occasionally Never
Able to find parking within one or two
blocks of destination 30% 36% 28% 6%
Avoids parking in locations which cost
money 49% 20% 25% 6%
Source: Chen Ryan Associates (2019)
When respondents were asked how often they could find parking within one or two blocks of their
destination, a combined two‐thirds of respondents answered always or usually (30% and 36%,
respectively). A combined 34% chose answers (occasionally or never) indicating that they have some level
of difficulty finding parking close to their destination.
Another question asked if respondents try to avoid parking in locations which cost money (such as the
meters or paid parking lots). Nearly half (49%) of the respondents claimed they always avoid parking in
those locations, while another 20% stated they usually avoid parking in those locations. 25% answered
that only occasionally avoid those locations, while 6% responded that they never avoid those locations.
When filtering the survey responses by the respondents who reported to always avoid parking in locations
which cost money, a combined 58% stated they still are always (21%) or usually (37%) able to find parking
within one or two blocks of their destination.
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Table 6-4b: Perceived Convenience of Parking at Third Avenue Village (Yes/No)
Respondent Yes No Unsure
Has been discouraged to visit Third Avenue Village on a
previous occasion because of parking difficulties 54% 46%
Is aware of free parking structure at Third Avenue and F
Street 67% 33%
Considers the location of free parking structure
convenient to their destinations 65% 27% 8%
Would be willing to use meters if more convenient forms
of payment (such as credit cards) were accepted 64% 28% 8%
Would consider walking a longer distance from parking (3
to 4 blocks) under some circumstances 58% 42%
Source: Chen Ryan Associates (2019)
Over half the respondents (54%) have, on a previous occasion, been discouraged to visit the Third Avenue
Village because of parking difficulties. A third of those surveyed were not aware of the free Park Plaza
parking structure, while just over a quarter of those surveyed (27%) did not perceive the location of the
parking structure as conveniently‐situated to most of their usual destinations. When asked if more
convenient forms of payment (such as credit cards) would make respondents more willing to use the
metered parking along Third Avenue, 64% respondents indicated so.
42% of respondents stated they would not walk longer distances than two blocks under any circumstances,
though half of those indicated they might reconsider if walking conditions were improved. The most
commonly‐cited conditions which deterred walkers included inadequate lighting, security concerns related
to the presence of a homeless population, ADA‐accessibility and lack of shade.
Other Forms of Transportation Utilized
Respondents were asked what other forms of transportation (allowing multiple answers) they have ever
previously utilized to visit the Third Avenue Village. Table 6‐5 summarizes the percent of total respondents
who indicated each form of mobility.
Table 6-5: Other Forms of Transportation Previously Utilized
Transportation Percent of
Respondents
Dropped‐off by a driving companion 42%
Taxi or ride‐hailing service 42%
Walking 42%
Bicycling 7%
Bus 7%
Have only reached the Village via personal vehicle 12%
Source: Chen Ryan Associates (2019)
As noted in the table, 88% of the respondents have had at least one previous experience of arriving at the
Third Avenue Village without requiring vehicular parking. A plurality of those respondents indicated they
had used a taxi or ride‐hailing service, received a drop‐off by a companion or walked in a previous instance.
2022/09/27 City Council Post Agenda Page 469 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
6.3 Results from Business Owners Survey
Table 6‐6 summarizes the types of businesses run by the 40 business owners who took the survey. Among
the respondents, almost half of businesses were professional services (20), while a quarter were retail (10).
Table 6-6: Respondents Business Type
Business Type Number of Respondents
Professional Services 20 (50%)
Retail 10 (25%)
Food and Beverage 6 (15%)
Other 3 (7.5%)
Exercise or Recreation 1 (2.5%)
Total 40
Source: Chen Ryan Associates (2019)
Table 6‐7 shows the duration that customers or clients to the responding businesses spend on a typical visit
to their business. A combined 87% of the businesses surveyed stated that under two hours is the typical
the length of stay for their patrons. The short typical customer/client duration suggests that the two‐hour
parking time limit along Third Avenue is sufficient to accommodate visits to multiple businesses in one trip.
Table 6-7: Customers/Clients Typical Duration of Visit
Typical Duration Percent of Respondents
Less than 30 Minutes 23%
30 Minutes to 2 Hours 64%
2 Hours to 4 Hours 8%
Longer than 4 Hours 5%
Source: Chen Ryan Associates (2019)
Tables 6‐8 and 6‐9 show that a majority of the businesses surveyed (62.5%) do not have their own supply
of off‐street parking. Three‐quarters (75%) of those businesses surveyed have no parking available for their
customers. Almost half of the business owners surveyed indicate they instruct their staff to park remotely
in order to preserve parking spaces closer to their business for customers.
Table 6-8: Business Has Own Source of Off-Street Parking
Has Source of Parking Percent of
Respondents
No 62.5%
Yes (for customers and staff) 15%
Yes (for staff use only) 12.5%
Yes (for customer use only) 10%
Source: Chen Ryan Associates (2019)
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
Table 6-9: Business Directs Staff to Park Remotely
Instructs Staff to Park Remotely Percent of Respondents
Yes 47%
No 37%
Not Applicable 16%
Source: Chen Ryan Associates (2019)
Table 6‐10 shows that half of the business owners surveyed (50%) were unsatisfied with the quantity of
available parking close to their business. Very few of the responding business owners (13%) regarded the
location of the Park Plaza parking structure as a convenient location for their customers to park. A large
majority of business owners believed the meters along Third Avenue would receive better use from visitors
to the Third Avenue Village if they accepted more convenient forms of payment, such as credit cards.
Table 6-10: Business Owners Perception of Convenient Available Parking at Third Avenue Village
Business Owner Strongly
Agree Agree Neutral Disagree Strongly
Disagree
Is generally satisfied with quantity of
available parking close to their business 7.5% 25% 17.5% 30% 20%
Regards the location of the Park Plaza
parking structure as convenient place for
its customer/clients to park
5% 8% 18% 32% 37%
Believes visitors would use meters more
often if more convenient forms of payment
(such as credit cards) were accepted
Yes Unsure No
70% 12.5% 17.5%
Source: Chen Ryan Associates (2019)
2022/09/27 City Council Post Agenda Page 471 of 617
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Downtown Chula Vista Parking Management Plan
Existing Conditions Report
7.0 Conclusions
Based on extensive data collection and observations, there is a lot of underutilized parking within the
Parking District. On the weekdays, a majority of the district peaks between 11am and 1pm with parking
occupancy ranging between 70% and 85% ‐ as shown in Figure 5‐1. On the weekends, parking within the
Parking District is heavily underutilized – with most of the large parking lots observed to be at near‐vacant
occupancies. However, there are some areas within the Parking District which experience higher peaks.
The parcels near Third Avenue and Madrona Street, experience higher evening peaks – partially influenced
by its proximity to both a cluster of restaurants and residential land uses.
The parking within the residential areas outside of the Parking District were observed to have much heavier
utilization, though most of the supply outside of the district is free and non‐time‐restricted – contributing
to lower‐turnover parking behavior. The supply of parking serving the residential portions of the study area
is also much smaller in quantity than the Parking District.
Outreach efforts yielded a several notable observations. One is that both the public and business owners
(64% and 70%, respectively) believe that the parking meters, provided that they accepted more convenient
forms of payment (such as credit cards), would be used more often. This is notable because there is
capacity to spare at the metered parking locations during many of the observation times which coincided
with enforcement hours. Metered parking spaces along Third Avenue are also typically the most
conveniently‐situated parking spaces to the entrances of businesses within the Parking District. Another
observation is that there are a substantial number of visitors who are either unaware of (33%) or do not
find the Park Plaza parking structure to be convenient (27%) to their usual destinations. The vast size of
the parking structure and its central location to the district make it an ideal opportunity for the focus of a
“park once” district. The lack of familiarity or desirability some visitors have with the parking structure
suggests that information, the general walkability of the surrounding area and wayfinding are possibly
lacking to the standards of the visiting population.
The occupancy within the Park Plaza parking structure peaks at 77% during the typical weekday lunch
period, but otherwise hovers at half‐occupancy or below the rest of the week. The parking structure has
more than enough capacity to accommodate a larger number of visitors to the area, and its peak period is
complimentary with residential growth (peaking at during weekday mid‐day, when most residents are away
at work).
Conclusion Points
•Supply of available parking within Parking District was observed to be adequate during peak periods
•Residential peak time of day periods complimentary with commercial peak time of day periods
•Parking demand within Parking District not allocated efficiently; these are possible reasons:
Many visitors have lack of knowledge about where to park
Walking distances from areas with available parking to destination undesirable for some
Coin‐operated meters (not accepting credit cards) inconvenient to many patrons
2022/09/27 City Council Post Agenda Page 472 of 617
Appendix A
Public Survey and Business Owners Survey
Raw Data
2022/09/27 City Council Post Agenda Page 473 of 617
Individual Survey Results provided under separate cover
2022/09/27 City Council Post Agenda Page 474 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Appendix B - On-Site Parking Capacity and
Future Parking Generation
2022/09/27 City Council Post Agenda Page 475 of 617
Appendix B – Overview of Near‐Term Parking Conditions Analysis
This appendix explains how on‐site parking capacity and future parking generation was estimated for
each redeveloped parcel.
Ground floor parking capacity was estimated for parcels anticipated to redevelop in the near‐
term
Development capacity of parcels anticipated to redevelop was estimated in the near‐term, except
for entitled projects where the development quantities were known
Parking generation was estimated for noon and 9pm periods under near‐term conditions
Parking generation was assigned to on‐site parking per parcel and off‐site within the study area
Parking Capacity Estimation – Ground floor parking capacity for each parcel was estimated based on
typical parking feature dimensions and the dimensions and access characteristics of each parcel. The
parking capacity per parcel would subsequently be used to subtract from parking generation estimates
per parcel of each development scenario in order to determine how much off‐site public parking each of
the scenarios would generate. For entitled near‐term projects, the known parking quantities were
substituted in place of the estimates.
Based on typical parking lot feature dimensions shown in
Table 1, a series of basic possible ground floor parking
configurations were developed for all parcels within the
study area. The accompanying image demonstrates a
couple of the basic parking configurations considered.
Table 1: Assumed Parking Lot Feature Dimensions
Feature Dimension
Parking Space Width 9’
Parking Space Length 18’
Driveway Aisle 24’
Driveway Entry Depth 18’
Driveway Backing Area Depth 18’
Each parking configuration within a parcel was contingent on if required conditions were present in the
parcel such as street access, alley access and minimum feasible width and depth to accommodate parking
in that configuration. Parcels which are also zoned to have a ground floor mixed‐use component had 50’
subtracted from their lot depth to account for the ground floor non‐residential land uses.
Table 2 shows the formulas used to calculate estimated parking capacity under each possible
configuration for every parcel within the study area, provided it met the conditions of that configuration.
If multiple parking configurations were possible within a parcel, the configuration which could
accommodate the largest number of spaces possible was selected for that parcel and the corresponding
supply total was assumed for that parcel. Irregular‐shaped parcels were divided into rectangles and the
same calculations were performed on the rectangular portions. It was assumed that no future
development projects would construct underground or structured parking on site, or that no parcel
assembly would take place.
2022/09/27 City Council Post Agenda Page 476 of 617
Table 2: Assumed Parking Lot Required Conditions and Formulas
Parking Configuration
Access
side (As)
Minimum
Non‐
Access
Side (Ns)
Minimum
Non‐Access
Side (Ns)
Minimum if
Ground Floor
Retail
Formula without
Ground Floor Retail
Formula with Ground
Floor Retail
Alley ≥9’ ≥18’ ≥68’ As / 9 As / 9
One Row / One Aisle /
No Alley ≥42’ ≥45’ ≥95’ (Ns – 36) / 9 ((Ns – 50) – 36) / 9
One Row / One Aisle /
Alley ≥42’ ≥45’ ≥95’ ((Ns – 36) / 9) + 2 ((Ns – 50) – 36) / 9) + 2
Two Rows / One Aisle /
No Alley ≥60’ ≥45’ ≥95’ ((Ns – 36) * 2) / 9 ((Ns – 50) – 36) * 2) / 9
Two Rows / One Aisle /
Alley ≥60’ ≥45’ ≥95’ (((Ns – 36) * 2) / 9) +
4
(((Ns – 50) – 36) * 2) / 9)
+ 4
Three Rows / Two
Aisles / No Alley ≥102’ ≥45’ ≥95’ ((Ns – 36) * 3) / 9 ((Ns – 50) – 36) * 3) / 9
Three Rows / Two
Aisles / Alley ≥102’ ≥45’ ≥95’ (((Ns – 36) * 3) / 9) +
6
(((Ns – 50) – 36) * 3) / 9)
+ 6
Four Rows / Circular
Aisle ≥120’ ≥57’ ≥107’ (((Ns – 48) / 9) * 4) +
8
(((Ns – 50) – 48) / 9) * 4)
+ 8
Six Rows / Figure Eight
Circulation ≥180’ ≥57’ ≥107’ (((Ns – 48) / 9) * 6) +
8
(((Ns – 50) – 48) / 9) * 6)
+ 8
Development Capacity Estimation – Development capacity for each parcel was estimated based on the
parcel’s dimensions and the permitted uses and development envelopes of the respective Urban Core
Specific Plan zones each parcel was located within. For entitled near‐term projects, the known
development quantities were substituted in place of the estimates.
Table 3 shows the UCSP zones in the study area and their maximum allowed height, allowed Floor‐Area
Ratio (FAR), and residential parking requirements. The non‐residential parking requirements are identical
in all the UCSP zones within the study area. Except for UC‐3 Roosevelt, the UCSP zones allow both
residential and non‐residential land uses. Where non‐residential uses are permitted, they are typically
allowed on the ground floor only. The descriptions of the zone regulations within the UCSP1 specify the
blocks and streets where those land use types are forbidden or allowed within the zone.
1 UCSP Chapter 6
2022/09/27 City Council Post Agenda Page 477 of 617
Table 3: UCSP Zone Building Envelope and Parking Regulations
Zone Name FAR Max
Height
Residential
Parking
Non‐Residential
Parking
V‐1 East Village 2.0 45’ 1.6 per DU 2 per 1,000 sf
V‐2 Village 2.0 45’ 1.6 per DU 2 per 1,000 sf
V‐3 West Village 4.5 84’ 1.6 per DU 2 per 1,000 sf
UC‐1 St. Rose 4.0 84’ 1.1 per DU 2 per 1,000 sf
UC‐2 Gateway 5.0 84’ 1.1 per DU 2 per 1,000 sf
UC‐3 Roosevelt 3.0 60’ n/a
Development capacity was estimated through a series of calculations. FAR was divided by the maximum
allowed floors (an assumption converted from the maximum building height, specified in the UCSP)
generates a number which can be multiplied by the parcel area to determine a maximum building
footprint area possible allowed by the zone.
Maximum Building Footprint
(a / b) * c
a = FAR
b = floors
c = parcel square footage
The maximum building footprint represents the area of one floor plate, which can be multiplied by the
number of floors allowed by the zone. On‐site parking was assumed to be configured on the ground
level, which eliminates the ground floor for residential use. In locations where mixed land uses are
allowed, the commercial uses were assumed to go on the ground level. In either situation, one floor plate
is subtracted from the maximum number of floors allowed when calculating residential square footage.
An assumption was made that 85% of space within the building is leasable (85% building efficiency), with
the remaining space accounting for common‐area or shared necessities of the building that are not
leasable, such as stairwells, hallways, and utility rooms.
Residential Square Footage
(b – 1) * (d * 0.85)
b = floors
d = maximum building footprint
To determine the number of dwelling units which can be accommodated on each parcel, the total
residential square footage was divided by 800 square feet. This average square footage per dwelling unit
is comparable with recent development projects in Downtown Chula Vista. It is representative of the
typical square footage of a one‐bedroom apartment, while also accounting for a diversity of a dwelling
unit sizes, roughly averaging the sizes of smaller apartment units such as studios and larger two‐bedroom
apartments.
Total Dwelling Units
e / 800
e = residential square footage
2022/09/27 City Council Post Agenda Page 478 of 617
Parking Generation Estimation
The Urban Land Institute (ULI) Shared Parking Analysis Manual (2020) was used to estimate the parking
generation for near‐term conditions. To account for the different peaks by land use, future conditions
parking generation considered a noon snapshot representing a typical peak period for commercial land
uses and a 9pm representing a typical peak parking period for residential land uses were used.
Near‐term conditions analysis assumed three land uses within the study area, which each have an
estimate equation: residential, commercial shopping and commercial fine dining. The ULI parking
generation estimates consider factors by time of day which account for the blending of various peak
times of different land uses. As was documented during existing conditions, the more heavily commercial
portions of the study area (within the parking district boundary) were observed to have occupancy peaks
occurring mid‐day periods, while the more heavily residential portions of the study area peaked after
typical business hours.
Table 4 shows the ULI Shared Parking Analysis parking generation estimate equations. Within the study
area, it was assumed commercial land use square footage would be split evenly between commercial
shopping and commercial fine dining. As shown, each type of commercial has a different parking
generation estimate equation and different time of day factors – with the fine dining land use producing a
much higher parking generation.
Table 4: Parking Generation Estimate Equations
Land Use Unit Measure Equation Noon
Factor
9pm
Factor
Residential Per Dwelling Unit
(DU)
(1.7*DU) + (0.15*DU) 0.65 0.99
Commercial – Shopping Per 1,000 sq.ft.
(KSF)
(2.9*KSF) + (0.7*KSF) 0.95 0.5
Commercial – Fine Dining Per 1,000 sq.ft.
(KSF)
(15.25*KSF) + (2.48*KSF) 0.75 1.0
Source: Urban Land Institute Shared Parking Manual (2020)
Table 5 demonstrates a sample parking generation calculation for each land use considered under future
conditions, with the noon and 9pm factors applied.
Table 5: Parking Generation Sample Calculation
Land Use Raw Parking
Generation
Noon
Factor
9pm
Factor
25 Dwelling Units 47 31 47
5,000 sq.ft. Commercial Shopping 9 9 5
5,000 sq.ft. Commercial Fine Dining 44 33 44
Source: Urban Land Institute Shared Parking Manual (2020)
The calculations were applied to the redeveloping parcels in the study area, rounding the parking
generation of each parcel to multiples of 10. Table 6 summarizes the total rounded parking generation
within the study area under near‐term conditions using the noon and 9pm factors.
2022/09/27 City Council Post Agenda Page 479 of 617
Table 6: Study Area Near‐Term Parking Generation
Time Period Parking
Generation
Near‐Term Conditions Noon 730
Near‐Term Conditions 9pm 1,070
2022/09/27 City Council Post Agenda Page 480 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Appendix C - Electric Vehicle Parking Analysis
Memo
2022/09/27 City Council Post Agenda Page 481 of 617
3900 5th Avenue, Suite 310 San Diego, CA 92103 619-795-6086
www.CRAmobility.com
TO: Scott Barker, PE, AICP, DSD Facilities Financing, City of Chula Vista
Kimberly Elliott, DSD Facilities Financing, City of Chula Vista
FROM: Phuong Nguyen, PE, CR Associates
Cristian Belmudez, CR Associates
DATE: April 11, 2022
RE: Downtown Chula Vista Parking District – Electric Vehicle Charging
The purpose of this technical memorandum is to provide the City of Chula Vista information on the
current state of publicly accessible Electric Vehicle (EV) charging stations, as well as to offer
guidance on applying relevant best practices with respect to charging station siting in the Downtown
Chula Vista Parking District (the District). Providing EV charging spaces for public use helps to
encourage the use of electrical vehicles by providing convenient charging locations for people who
live, work, and patronize business in the urban core. Additionally, locating EV stations in public areas
helps to close the EV charging gap by assuring the availability of charging stations that may not be
readily available in older multi-family and affordable housing neighborhoods.
Electric Vehicle Ownership
EV ownership is increasing every year. Vehicle manufacturers have demonstrated their commitment
to the electrification of the automobile industry by offering consumers a wider range of EV options. In
conjunction with the increased availability and choices of EV, federal, state, and local incentives
(such as credit programs) further encourage consumers to transition from their traditional, fuel-
powered vehicles to electric cars. Table 1 displays a five-year summary of the proportion of EVs and
Non-EVs within San Diego County.
Table 1 – Electric Vehicle Ownership Within County of San Diego
Region Vehicle Type 2016 2017 2018 2019 2020
San Diego
Non-EV 2,165,637 2,434,649 2,443,399 2,453,443 2,426,015
EV 16,908 23,347 33,694 43,982 51,616
Total 2,182,545 2,457,996 2,477,093 2,497,425 2,477,631
% EV 0.8% 1.0% 1.4% 1.8% 2.1%
Source: California Energy Commission (2021) 1
As shown in the table, the number of EV in the San Diego region increased from approximately
17,000 in 2016 to approximately 52,000 in 2020 while the total vehicle ownership remained
relatively stable. This is a strong indication of the overall trend in consumer choice and behavior: EV
ownership is on the rise in San Diego. However, the trends or patterns observed for a large and
geographically diverse region may not necessarily be reflective of the consumer behavior at a more
localized level. Table 2 displays the proportion of EV and non-EV within the South Bay region and
specifically in the City of Chula Vista.
1 Source: California Energy Commission (2021). California Energy Commission Zero Emission Vehicle and Infrastructure Statistics.
Data last updated April 1, 2021. Retrieved February 14, 2022 from http://www.energy.ca.gov/zevstats.
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Table 2 – Electric Vehicle Ownership Within South Bay Region and City of Chula Vista
Region Vehicle Type 2016 2017 2018 2019 2020
South Bay
Non-EV 346,745 395,042 400,564 405,886 408,889
EV 1,090 1,511 2,220 3,172 3,934
Total 347,835 396,553 402,784 409,058 412,823
% EV 0.3% 0.4% 0.6% 0.8% 1.0%
Chula Vista
Non-EV 169,571 192,953 196,294 199,453 201,290
EV 720 993 1,496 2,162 2,694
Total 170291 193946 197,790 201,615 203,984
% EV 0.4% 0.5% 0.8% 1.1% 1.3%
Source: California Energy Commission (2021)2
As shown in the table, similar to the San Diego region as a whole, both South Bay and Chula Vista
also experienced same upward trend in EV ownership. Within the City of Chula Vista, EV ownership in
2020 almost quadrupled as compared to 2016.
Relative to other EV manufacturers, Tesla has gained a significant increase in market share since
2016. The Tesla lineup includes a variety of vehicle sizes (i.e., coupe, sedan, and SUV) and price
points, which have made it a popular choice for EV consumers. Figure 1 displays the percentage of
EV owners that owned a Tesla during the five-year period between 2017 and 2021.
Figure 1 – Five-Year Summary of Tesla Ownership
As shown in Figure 1, between 2011 and 2016, Tesla ownership was approximately 10% of all EVs.
During these years, EV were not popular due to the lack of options and functionality. Plug-in hybrids
2 Source: California Energy Commission (2021). California Energy Commission Zero Emission Vehicle and Infrastructure Statistics.
Data last updated April 1, 2021. Retrieved February 14, 2022 from http://www.energy.ca.gov/zevstats.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%SouthbayChula VistaSouthbayChula VistaSouthbayChula VistaSouthbayChula VistaSouthbayChula VistaSouthbayChula Vista2011-2016 2017 2018 2019 2020 2021
Tesla Non-Tesla
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were marketed specifically towards a unique market, such as urban commuters with short range
travel needs. In 2012, Tesla introduced their Model S to the market. The Model S offered consumers
increased range and amenities not typically found in other EVs at that time. By 2017, Tesla’s lineup
included four models, including a more affordable mid-size sedan intended for the majority of
consumers. Since then, as shown in this figure, the percentage of Tesla owners amongst all EV
owners within the South Bay region and City of Chula Vista has increased from approximately 10% to
40%. It should be noted that the share of Tesla owners increased the most in 2018 and 2019 (up
10% from 2017) and continued to grow each year after but at a slower pace. The lower rate of
growth is likely due to the growing competition from most major vehicle manufacturers, such as Ford,
GM, BMW, Honda, and Toyota, which all have introduced EV models within the last five years. Back
in 2017, there were only 15 EV models and of which four were made specifically for urban
commuting (i.e., Leaf, Smart fortwo, Fiat 500e, Mitsubishi i-MiEV) and four were Tesla models. Today,
there are 33 EV models available. As the EV market becomes saturated with more options ranging in
affordability, amenities, and sizes, it is likely that Tesla’s share of the market will be reduced.
Given the upward trend in EV demand, the industry’s commitment to meeting such demand, as well
as the support from federal, state, and local governments, it is projected that EV ownership will
continue to increase in the future. Within San Diego County, cumulative EV ownership is projected to
increase from 52,000 in 2020 to 143,000 by 2030 3. Table 3 below summarizes EV ownership
projections for the San Diego region, South Bay region, and the City of Chula Vista.
Table 3 – EV Ownership Projections
Through Year San Diego Region South Bay Region City of Chula Vista
2020 51,616 3,934 2,694
2022 71,177 5,425 3,715
2025 106,900 8,148 5,579
2030 142,517 10,862 7,438
Source :Center for Sustainable Energy (2022)4
Electric V ehicle Charging Station Features
As EV ownership increases, the need for publicly available EV charging stations also increases. This
section discusses the three major components for EV charging stations: (1) charging levels, (2)
charging connectors, and (3) charging systems. “Charging levels” describes the different
technologies and charging capacities available to EV. “Charging connectors” addresses the
connectors used by different EV manufacturers and their compatibility. “Charging systems”
describes the types of charging systems currently being used.
Charging Levels
Electric charging is categorized into the following three power levels:
Level 1 Charging uses a common 120-volt household outlet. Every electric or plug-in hybrid
vehicle can be charged on Level 1 by plugging the charging equipment into a regular wall
outlet. Level 1 is the slowest way to charge an EV. It adds between 2 and 5 miles of range
per hour (RPH). RPH is a metric for drivers to estimate how far they can travel after charging.
3 Source: https://evcs.sandag.org/docs/PISDMethodology.pdf
4 Source: Center for Sustainable Energy (2022). California Air Resources Board Clean Vehicle Rebate Project, Rebate Statistic.
Data last updated 1/21/2022. Retrieved 2/1/2022 from https://cleanvehiclerebate.org/en/rebate-statistics
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Level 2 Charging is the most commonly used level for daily EV charging. Level 2 charging
equipment can be installed at home, at the workplace, as well as in public locations like
shopping centers, transit stations and other destinations. Level 2 charging can replenish
between 10 and 20 miles of RPH. Certain vehicles and chargers can achieve higher charging
rate, up to 80 miles of RPH, depending on the power output of the Level 2 charger, and the
vehicle’s maximum charge rate.
Level 3 Charging is the fastest type of charging available and can recharge an EV at a rate of
60 to 80 miles of range in 20 minutes (180 to 240 miles of RPH, depending on the
maximum range of the vehicle). Unlike Levels 1 and 2 Charging that use alternating current
(AC), Level 3 charging uses direct current (DC).
Charging Connectors
Chargers are also classified by the kind of connector on the charging cord. Except for Tesla, all
vehicle manufacturers use the Society of Automotive Engineers (SAE) J1772 connectors for Level 1
and Level 2 charging. For Level 3 charging, there are two types of chargers for non-Tesla vehicles:
Combined Charging System (CCS) and CHAdeMO. Detailed information about these two standards
and the Tesla standard are provided below. Figure 2 displays the layout of the different charging
standards.
Combined Charging System: The CCS connector, developed by SAE, uses the same plug type
as the SAE J1772 connector with two additional high-speed charging pins underneath. CCS is
the accepted standard in North America and almost every automaker today has agreed to
use the CCS standard, including General Motors, Ford, Chrysler, Dodge, Jeep, BMW,
Mercedes, Volkswagen, Audi, Porsche, Honda, Kia, Fiat, Hyundai, Volvo, smart, MINI, Jaguar
Land Rover, Bentley, Rolls Royce and others. It should be noted that while Tesla uses a
proprietary connection in North America, it uses this CCS connector in its European market.
CHAdeMO: CHAdeMO was developed by the Japanese utility Tepco and is the official
standard in Japan. In North America, only Nissan and Mitsubishi use this standard. However,
Nissan is currently in the process of moving to the CCS standard. It should be noted that due
to the low demand for CHAdeMO standard, charging station companies in North America are
moving away from this model and adopting the CCS connector.
Tesla: In North America, Tesla uses a proprietary connection at all their DC fast charging (i.e.,
Level 3) stations. Tesla fast charging stations only charge Tesla vehicles, and non-Tesla
vehicles are unable to charge even with an adapter cable because Tesla charging stations go
through an authentication process before providing power. As of November 1, 2021, Tesla
began a pilot program to allow other vehicles to utilize Tesla stations during off-peak hours,
but this program is only available in the Netherlands, Germany, and Belgium.
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Technical Memorandum
Figure 2 – Types of Charging Connectors
J1772 CCS1 CHAdeMO Tesla
Charging Systems
To ensure compatibility between different charging systems and allow for open market charging, the
charging industry developed the Open Charge Point Protocol (OCPP). Manufacturers who wish to be
certified as OCPP compliant must go through a certification process via the Open Charge Alliance.
This uniform standard ensures that charging system owners/hosts are less dependent upon
individual system manufacturers. For example, if a charging station manufacturer goes out of
business or increases their price, charging system owners/hosts can switch to another OCPP
compliant manufacturer. As of January 2022, many major charging systems are OCPP compliant,
including Blink, EVConnect, Evercharge, Enel X, Volta, and more. Tesla Super Charger Stations are
not currently OCPP compliant, as Tesla uses a proprietary connector that is not compatible with the
CCS1 system, and Tesla charging software does not allow non-Tesla EV to use the station even if an
adapter is available. Non-Tesla owners cannot use Tesla charging stations; however, Tesla owners
can use other types of chargers with a Tesla CCS Combo 2adapter.
Electric Vehicle Charging Station Design Specifications
The following specifications are recommended for public charging stations:
Commercial-grade, Level 2 chargers or DC Fast Charge
Ability to charge any EV using the SAE J-1772 coupler (North American standard)
Fast chargers should be CCS
Rated for outdoor usage
Network-ready (OCPP 2.0 or later)
ADA compliant
Include agreement for timely upgrades and maintenance
Facilities with EV charging stations for public and common use must provide van accessible,
standard accessible, and ambulatory EV charging stations as required per California Building Code
(CBC 11B-8121). Standard specifications for each type of accessible EV charging stations are
provided below:
Van Accessible
12 feet minimum width
18 feet minimum length
Access aisle 5 feet
minimum width located on
passenger side with head-
in parking
Standard Accessible
9 feet minimum width
18 feet minimum length
Access aisle 5 feet
minimum width located on
passenger or driver side of
EV space
Ambulatory
10 feet minimum width
18 feet minimum length
No access aisle required
Surface marking 12” high
letters “EV CHARGING ONLY”
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Technical Memorandum
Surface marking 12” high
letter “EV CHARGING
ONLY”
Surface marking 12” high
letter “EV CHARGING
ONLY”
Table 4 displays the minimum number of ADA Compliant Electric Vehicle Charging Stations (EVCS)
required to comply with CBC 11B-8121.
Table 4 – ADA Electric Vehicle Charging Stations for Public Use and Common Use
Total Number of
EVCS at a Facility
Minimum Number of EVCS Required
Van Accessible Standard Accessible Ambulatory
1 to 4 1 0 0
5 to 25 1 1 0
26 to 50 1 1 1
51 to 75 1 2 2
76 to 100 1 3 3
101 and over 1, plus 1 for each 300, or
fraction thereof, over 100
3, plus 1 for each 60, or
fraction thereof, over 100
3, plus 1 for each 50, or
fraction thereof, over 100
Source: California Building Code (2022)
Facilities with accessible EV charging stations should ensure that the charging stations are used
exclusively for charging and not as ADA parking spaces. Signage should be clear enough to
differentiate between non-accessible and accessible charging stations, without misleading users to
believe the spaces can be used as non-EV, accessible parking. Figure 3 displays an example of an
accessible EV charging station. Refer to the California Vehicle Code (CVC) for detailed ADA compliant
design specifications.
Figure 3 – Typical Accessible EV Charging Station 5
5 Source: https://www.access-board.gov/aba/guides/chapter-5-parking/#electric-vehicle-charging-stations
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Technical Memorandum
Regulations for E lectric V ehicle Charging Stations
In November 2021, congress passed the Infrastructure Investment and Jobs Act (“IIJA”) which
includes funding to States to strategically deploy EV charging infrastructure and establish an
interconnected network. The Federal Highway Administration has provided guidance to implement
the legislation6. The IIJA bill establishes a discretionary grant program, Charging and Fueling
Infrastructure Program, with $7.5 billion to create an interconnected EV charging network that
includes alternative fuel corridors and locations that are accessible to all drivers. The State of
California is expected to receive over $384 million over five years to support the expansion of an EV
charging network and other types of alternative fuel infrastructure in the state. California will also be
able to apply for grants out of the $2.5 billion available for EV charging. The federal funds, must be
used for:
The acquisition and installation of EV charging infrastructure to serve as a catalyst for the
deployment of such infrastructure and to connect it to a network and facilitate data
collection, access, and reliability;
Proper operation and maintenance of EV charging infrastructure; and
Data sharing on EV charging infrastructure to ensure the long-term success of investments
made under the program.
Additionally, the legislation states the following:
“The Federal share payable for projects funded under the EV Charging Program is 80
percent. EV Charging Program funds may be used to contract with a private entity for
acquisition and installation of publicly accessible EV charging infrastructure, and the private
entity may pay the non-Federal share of the project cost. However, funds must be used for
projects directly related to vehicle charging and only for EV charging infrastructure that is
open to the general public or to authorized commercial motor vehicle operators from more
than one company. Further, any EV charging infrastructure acquired or installed with
program funds must be located along a designated alternative fuel corridor, unless a State
determines, and the Secretary of Transportation (Secretary) certifies, that the designated
alternative fuel corridors in the State are fully built out. In that case, the State could use the
funds for EV charging infrastructure on any public road or in other publicly accessible
locations.”
In the State of California, Assembly Bill 1100 (AB-1100) was enacted to further deploy EV
infrastructure. The Bill requires that standard spaces designated for EV are to be counted as at least
one standard parking space when determining compliance with minimum parking standards
established by local jurisdictions. Accessible parking spaces designated for EV should be counted as
at least two standard parking spaces. Furthermore, California Health and Safety Code (HSC)
44268.2 prohibits charging stations that require users to subscribe to a service; EV charging stations
shall be accessible to all types of users including nonsubscribers and nonmembers of subscription-
based services. The California Green Building Standards Code specifies the standards for
infrastructure to support the future installation of electric vehicle supply equipment in building
construction.
6 The National Electric Vehicle Infrastructure (NEVI) Formula Program Guidance (dot.gov)
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Technical Memorandum
In addition to above, the widespread adoption of EV infrastructure is also supported through the
California Public Utilities Commission (CPUC), which oversees investor-owned utilities in the state of
California. The CPUC is committed to providing access to clean transportation options, including safe
and convenient EV charging, while increasing the availability and affordability of EV, such as
equitable fueling prices 7.
Electric Vehicle Charging in Study Area
Existing Stations
Within the Downtown Chula Vista Parking Management Plan study area, there are currently a total of
fourteen charging stations (note that addition EVCSs are located in the City of Chula Vista Civic
Center, which lies outside of the District). A breakdown of the stations is provided below:
• Seven (7) at Park Plaza Parking Structure (340 F Street, Chula Vista, CA 91910) – one DC
Fast Charger station with two CHAdeMO connectors (one standard and one ADA charging
space), five standard Level 2 chargers (J1772 port) and one ADA Level 2 charger.
• Seven (7) at Parkway Community Center & Gym (373 Park Way, Chula Vista, CA 91910) – six
Level 2 chargers (J1772 port) and one ADA Level 2 charger.
The existing (2021) EV usage at the two charging locations above was obtained from the City of
Chula Vista calendar year 2021 EV usage database. Table 5 displays the charging duration (how long
a vehicle was plugged-in and charging) for each site.
Table 5 – Year 2021 Charging Stations Statistics
Duration (Hours) Number of Vehicles
Park Plaza Parking Structure Parkway Community Center & Gym
Not Charging 8 688 218
1 252 129
2 478 47
3 263 75
4 78 65
5 39 35
6 16 26
7 9 1
8 6 0
9 3 0
10 4 0
11 3 0
12 1 0
13 1 0
14 1 0
Total Actively Charging Vehicles 1,154 378
Average Charging Duration 2 hours 28 minutes 2 hours 46 minutes
7 Source: https://docs.cpuc.ca.gov/PublishedDocs/Efile/G000/M326/K281/326281940.PDF
8 Vehicles that parked in an EV parking space for convenience and plugged in but not actively charging. These vehicles are not
included in the average or median charging calculation.
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Source: City of Chula Vista (2022); CR Associates (2022)
As shown in the table, in 2021, there were a total of 1,154 actively charging vehicles with an
average charging time of 2 hours and 28 minutes at the Park Plaza Parking Structure and 378
actively charging vehicles with an average charging time of 2 hours and 46 minutes at the Parkway
Community Center & Gym parking lot. There were 688 vehicles at the Park Plaza Parking Structure
and 218 vehicles at the Parkway Community Center & Gym parking lot that were not actively
charging. These vehicles were detected by the charging station; however, energy was not delivered to
these vehicles (zero-kilowatt hour), indicating that these vehicles likely have used the charging
station for the convenient parking location. The hours for parking and not charging represents
approximately 37% of the total hours in 2021.
Table 6 displays the number of charges by day of the week. As shown, Mondays have the highest
usage with a total of 330 uses, followed by Thursdays with 291 uses. Furthermore, usage on a
typical Monday is higher than the combined usage on Saturday and Sunday, indicating that users
tend to charge on Monday and recharge prior to the weekend.
Table 6 – Charging Station Usage by Day of the Week
Day Park Plaza Parking
Structure
Parkway Community
Center & Gym Total
Sunday 121 8 129
Monday 207 123 330
Tuesday 173 20 193
Wednesday 180 37 117
Thursday 183 108 291
Friday 183 72 255
Saturday 107 10 117
Source: City of Chula Vista (2022); CR Associates (2022)
Table 7 displays the starting time of when a vehicle is plugged into a charging station by time of day.
As shown, the most frequent starting time is around 8 AM with 227 occurrences. This is likely related
to people arriving to their places of work. The second highest starting time is around 12 PM with 197
occurrences. This could be associated with people charging their vehicles during lunch break. At the
Park Plaza Parking Structure, 77 vehicles start their charging between 7 PM and 5 AM, these
vehicles are likely residentials living nearby who need to charge their vehicles overnight due to lack
of charging facilities near their places of residents.
It should be noted that based on field observations and review of charging data, the fast-charging
stations likely have a low demand due to having only CHAdeMo connectors, which limits charging to
only a few EV models, such as the Nissan Leaf.
Table 7 – Charging Station Usage Starting Time
Time of Day Park Plaza Parking
Structure
Parkway Community Center &
Gym Total
12 AM 0 1 1
1 AM 0 0 0
2 AM 3 0 3
3 AM 0 0 0
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Technical Memorandum
Time of Day Park Plaza Parking
Structure
Parkway Community Center &
Gym Total
4 AM 0 0 0
5 AM 11 0 11
6 AM 29 0 29
7 AM 42 4 46
8 AM 130 97 227
9 AM 139 6 145
10 AM 90 13 103
11 AM 82 58 140
12 PM 133 64 197
1 PM 96 32 128
2 PM 89 39 128
3 PM 70 4 74
4 PM 56 26 82
5 PM 50 17 67
6 PM 46 7 53
7 PM 29 6 35
8 PM 27 0 27
9 PM 14 3 17
10 PM 3 0 3
11 PM 1 1 2
Source: City of Chula Vista (2022); CR Associates (2022)
Stations Under Construction
At the time of this memo, the City is in the process of installing 16 EVCSs at Pay Lot 2. These state-
funded installations include 6 level 3 fast chargers and 5 dual-port level 2 chargers.
Future Station Needs
Based on a nationally representative survey conducted by Consumer Reports in July and August
20209, the majority of U.S. drivers would consider buying an EV in the future. Additionally,
consumers expressed that the lack of charging stations is a barrier to EV ownership, especially for
residents of large apartment buildings. These residents are more likely to charge at public fast
charging stations since they don’t have access to a personal garage or driveway for charging at
home.
To alleviate consumer concerns about EV ownership, the location of future EV charging stations
should be determined based on the projected demand for EV charging stations. As discussed
previously, field observations and existing data indicate that EV charging stations are likely being
utilized by employees who work in the vicinity of the charging station, followed by nearby residents
who utilize these stations overnight. The amount of overnight charging vehicles is likely to increase
as EV’s become more affordable.
9 https://www.consumerreports.org/hybrids-evs/cr-survey-shows-strong-interest-in-evs-a1481807376/
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Technical Memorandum
It is recommended that the Plug-in San Diego Electric Vehicle Charging Stations Map 10 be used for
determining future charging locations. The map estimates the end location of EV trips using EV
registration information, future EV sales projections, and trip destination data from the SANDAG
Regional Transportation Model. Figure 4 highlights areas within the District where there is likely high
EV charging demand, based on SANDAG data. As shown in Figure 4, the areas with the highest EV
charging demand in the District are the Park Plaza Parking Structure (including adjacent surface
parking) and Pay Lot 5, followed by the area surrounding Pay Lot 3, Pay Lot 8, Pay Lot 2, and Pay Lot
10. Recommended EVCS quantities for each lot (in addition to the 16 being added to Pay Lot 2) are
provided in the next section.
Recommended Siting Criteria and Policy Recommendations
Future EVCS demands are calculated based on the projected EV ownership within the City of Chula
Vista and the South Bay Region. As shown in Table 1, the number of EV in the San Diego region
gradually increase over the year, while the total vehicle ownership remained relatively stable,
indicating that aging non-electric vehicles are being replaced by newer EV. As such, for a
conservative analysis, it is assumed that the total vehicles will remain the same, and the number of
non-EV will decrease over the years as consumers replace their vehicles.
Table 3 shows that the cumulative EV ownership within the South Bay Region would increase to
10,862 EV and the City of Chula Vista would increase to 7,438 EV, resulting in an EV ownership
percentage of 2.6% and 3.6% respectively. As shown, the EV ownership would be less than 5% of the
total vehicles in the South Bay Region and the City of Chula Vista. For a conservative estimate, and
to accommodate additional future growth in EV ownership, it is assumed that 5% of the vehicles
using parking lots in the District would be EVs. The following policies are recommended for EVCS
siting and installation within the District:
1. Continue to monitor EVCS usage at the Park Plaza Parking Structure and nearby pay lots to
determine EV charging usage. When EV charging usage reaches 85% daily per lot, consider
additional EVCSs.
2. Consider an enforcement policy such as implementing a time limited charging program to
ensure that vehicles are actively charging instead of just using a premium parking space. The
recommended time limit is four hours or approximately fifty percent of the time required to
charge an EV from empty. Consider adding provision to the Chula Vista Municipal Code (or
other regulations as appropriate) to support enforcement.
3. EVCSs should be in compliance with the technical specifications documented in this report.
4. EVCSs should be an open system to be compliance with California Health and Safety Code
(HSC) 44268.2.
5. The recommended number of EVCSs is 5% of the total available parking spaces within City-
operated parking facilities in areas having the highest EV charging demand, as shown in
Table 8 below.
6. Provide information to the public about the location, cost, and type of charging stations
available. (Ex: UCSD website: https://transportation.ucsd.edu/commute/ev-stations.html)
Table 8 displays the recommended EV for parking lots within the District within areas having the
highest EV charging demand. Given that 16 EVCSs are currently being installed in Pay Lot 2, no
additional installation is recommended at this location, unless usage of those spaces reaches 85%
10 Source: https://evcs.sandag.org/#
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Technical Memorandum
daily. As discussed above, Figure 5 displays the additional surface parking lots where EVCSs are
recommended. Note that additional EVCS installation should follow the recommendation provided
above and occur only when the current EVCS reaches 85% usage to reduce loss of parking.
2022/09/27 City Council Post Agenda Page 493 of 617
Fourth Ave²Glo
verAveGarrett AveLandi
sAveThird
AveChurch AveDel
MarAveTwin
OaksAveDavids o nSt
ESt
FSt
Cen t er St
Park
W
y
GS t
Va nce
S
t
R oosev e ltSt
HS t
Al vara d o St
Madrona St
Cy pres s St
ChurchAveGlover
Ave
Downtown Chula Vista Parking District
Electric Vehicle Charging
Figure 4
SANDAG EV Use Map
Off-Street Public Parking
EV Trip End Percentile
91% - 100%
81% - 90%
71% - 80%
61% - 70%
50% - 60%
Existing EVCS
EVCS Under Construction
Park
Plaza
Parking
Structure
Pay
Lot
5
Pay
Lot
3
Pay
Lot
2
P
Norman Park
Sr. Ctr. Lot
ay Lot
8
Pay
Lot
10
Pay
Lot
1
Recommended EVCS
S t
SS
Parking District
2022/09/27 City Council Post Agenda Page 494 of 617
Fourth AveGlo
ver AveGarrett AveLandi
s AveThird
AveChurch AveDel
Mar AveTwin
Oaks Ave
D avids o n St
E S t
F St
Cente r S t
P a rk W y
G St
Va n ce St
Roo s ev elt St
H St
Alvar a do S t
M a d ron a S t
Cypre s s St
Church AveDel
Mar
CtSecond AveD St
Gl
over AveDowntown Chula Vista Parking District
Electric Vehicle Charging
Figure 5
Public Parking Facilities with Recommended EVCS Installation
Project
Location
Off-Street Public Parking
Parking District
Existing EVCS
EVCS Under Construction
Project Study Area
Recommended EVCS
Pay
Lot
2
Park
Plaza
Parking
Structure
Pay
Lot
5
Pay
Lot
3
Pay Lot
8
Pay
Lot
10
Pay
Lot
1
Norman Park
Sr. Ctr. Lot
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Technical Memorandum
Table 8 – Recommended EVCSs
Off-Street Facility Total Parking
Supply
EVCSs Under
Construction
Recommended
EVCSs (5%)11
Park Plaza Parking Structure 670 12 0 34
Pay Lot 2 74 16 -
Pay Lot 3 118 0 6
Pay Lot 5 42 0 3
Pay Lot 8 53 0 3
Pay Lot 10 28 0 2
Totals 985 16 48
Since only building a couple EVCSs per lot may not be practical or cost-effective due to the cost of
infrastructure, the City may need to consider a minimum number of EVCSs per lot. When siting
ECVSs in the surface lot adjacent to the Park Plaza Parking Structure, consider adjacency of
Memorial Park. Parking adjacent to the Park should not be constrained by EVCSs.
Funding
There are a variety of installation and operational structures currently being used in the marketplace.
The following are four of the most common methods for financing EV charging stations through EV
charging station providers:
Hybrid Owned – Charging station provider covers the cost of equipment, operations, and
administration while the City covers the cost of installing EV chargers at desired locations.
Subscription – Subscription based service that provides the City with EV charging stations,
low upfront costs, and control of ownership.
Provider Owned – Charging station provider covers the cost of installation, equipment,
operations, and administration and shares a portion of the revenues with the City.
Host Owned – City covers the cost of installation, equipment, operations, and administration
and is the sole owner and operator of the EV charging stations.
Revenue generated by EV charging stations will vary based on the selected business model. For EV
charging stations that are located within the Parking District, generated revenue could be used to
supplement the Parking District Fund.
Funding from the Federal IIJA legislation to assist with the installation of publicly accessible EV
charging stations is likely to be available in the future, as federal and state agencies develop funding
distribution mechanisms. Announcements are likely to be provided via one of the sources below.
11 All EVCS installations should comply with current ADA requirements.
12 Including adjacent surface lot near Third Avenue
2022/09/27 City Council Post Agenda Page 496 of 617
Downtown Chula Vista Parking District Electric Vehicles Page 16
Technical Memorandum
Keeping Up with the Electric Vehicle Industry
The EV industry is a fast changing and it’s in the interest of the City stay up to date with EV laws and
regulations, and best practices. It is recommended that the City subscribes to EV industry
newsletters that offer updates on new technologies. Recommended newsletters are provided below:
https://insideevs.com/news/category/charging/
https://www.traffictechnologytoday.com/
https://energycenter.org/energy-loop-newsletter
https://calevip.org/
https://www.openchargealliance.org/
Another valuable source is the California Legislative Information website. By creating an account,
users can sign-up to receive email notifications of new government documents that contain
information related to the EV industry. Once an account is created, the user can use keyboard
tracking to receive emails regarding proposed legislations that match the tracking requirements. The
new user registration website can be found here:
https://leginfo.legislature.ca.gov/faces/keywordTrackingList.xhtml
2022/09/27 City Council Post Agenda Page 497 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Appendix D - Parking District Pro-Forma
2022/09/27 City Council Post Agenda Page 498 of 617
Number of Meters 481
Revenue
Coin and Credit Card (On-Street)333,000.00$
Usage (hourly per year)444,208
Hourly Rate (On-Street)0.75$
Coin and Credit Card (Off-Street) $0.50/hour 245,000.00$
Usage (hourly per year)489,438.00
Hourly Rate (Off-Street)0.50$
Permit Rental 30,000.00$
Citations 217,000.00$
Park Plaza Structure Revenue 388,000.00$
Usage (hourly per year)776,437.00
Hourly Rate (Off-Street)0.50$
Total 1,213,000.00$
Expense
Surface Lot Credit Card Fees @ 10 cents flat rate + 2.5%(40,000.00)$
Ace District Mangement Costs (208,000.00)$
Ace Structure Maintenance Costs (60,000.00)$
Other Contracted Services (18,000.00)$
Other Supplies and Services (22,000.00)$
Utilities (10,000.00)$
City Staff Services (a)(75,000.00)$
Curb Café Revenue Loss - assumes 10 cafes, 30 spaces)(50,000.00)$
Parking Citation Proceeds to County (b)(80,000.00)$
CIP Project Expense (59,000.00)$
Contribution to Operating Reserve (c)(34,000.00)$
Contribution to Capital Reserve (d)(150,000.00)$
Non-routine Structure Maintenance (5,000.00)$
Smart Meter Vendor Contract (55,000.00)$
Smart Meter Vendor Fee @ 6 cents per swipe (21,000.00)$
Smart Meter Credit Card Fees @ 10 cents flat rate + 2.5%(42,000.00)$
Park Plaza Annual Subscription Fees and Annual Call Center Fees (62,000.00)$
Park Plaza Structure Credit Card Fees @ 10 cents flat rate + 2.5%(70,000.00)$
Total Expense (1,061,000.00)$
(Deficit) / Surplus 152,000.00$
(a) City staff time to maintain parking facilities and manage the parking district.
(b) Allocation of a portion of parking citation collections to the County of San Diego in accordance
with relevant sections of the California Government Code, Vehicle Code, and Penal Code.
(c) Six months of parking meter fund expenses to be built up over a six-month period.
(d) Reserve fund to replace assets and build up fund for future parking structure.
Install Smart Meters (excluding 15 meters at Senior Center), $0.75 On-street Meter Rate, $0.50 Off-
street Meter Rate, $0.50 for Park Plaza Parking Structure
J:\Planning\Downtown Parking District\Pro Forma\Downtown Parking Mgmt_Pro Forma_FINAL_26May222022/09/27 City Council Post Agenda Page 499 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Appendix E - In-Lieu Fee Program Pro-Forma
2022/09/27 City Council Post Agenda Page 500 of 617
Parking Demand Scenario Near‐term
Parking Demand (excess of on‐site parking) 490
Parking Accomodated off‐site (existing infrastructure) 272
Parking Needs (Remaining and unmet parking needs) ‐ Note 1 218
Average Parking Cost per Space ‐ Note 2 23,368.00$
Operation & Maintenance Cost/Space/Year 575.00$
Total O&M/Year ‐ Note 3 126,000.00$
Total Construction Cost ‐ Note 4 5,095,000.00$
Interest Rate (%)3.50%
Bond Expense/Year 6,000.00$
Final Cost (30 year Fix)5,275,000.00$
Existing Fund 136,726.82$
Yearly Revenue (50% are allocated toward paying off structure bond) TBD
30 Years Revenue (50% are allocated toward paying off structure bond) TBD
Total Available Fund 136,726.82$
Net Cost (Final Bond Cost + Revenue Paid off) 5,138,273.18$
In‐Lieu Fee (Cost / Space) ‐ Note 3 (10,486.00)$
Operation & Maintenance Cost/Space/Year 275.00$
Total O&M/Year 60,000.00$
Note 4: Assumes all construction costs would be paid for by In‐Lieu program and no additional revenue from the parking district
would be used to supplement costs
Expense
Revenue
Net Cost
Downtown Chula Vista Parking Study ‐ Pro‐forma for Parking Structure
Note 1: Calculations assume that excess existing capacity (up to 85% occupancy) would also be available for in‐lieu parking program
Note 2: Reflects development costs (2019 dollars) excluding land acquisition. Source: WGI Parking Structure Cost Outlook for 2019
report. Included at the end of this appendix.
Note 3: Source: Victoria Transport Policy Institute O&M per space for Central Business District ‐ 4‐Level Structure
2022/09/27 City Council Post Agenda Page 501 of 617
Downtown Chula Vista Parking District
Parking Management Plan
Appendix F - Third Avenue Village Signage Plan
2022/09/27 City Council Post Agenda Page 502 of 617
2022/09/27 City Council Post Agenda Page 503 of 617
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET 12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
V I LLA G ETHIRD A V EN
UE
C
HU L A V IS TA4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
V I LLA G ETHIRD AVEN
U
E
C
HULA V I S T ACIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
THIRD AVENUE VILLAGE
DESIGN INTENT DRAWINGS
Date: 01/04/2011
Revised: 06/09/2011
Revised: 02/06/2012 (SIGN TYPE “C”)
Prepared by:
GRAPHIC SOLUTIONS
2952 Main Street
San Diego, California 92113
(619) 239-1335
B
C
D
E
G
J
K
MEDIAN GATEWAY SIGN
VEHICULAR DIRECTIONAL SIGN
MAST ARM DIRECTIONAL SIGN
PARKING DIRECTIONAL SIGNS
PEDESTRIAN DIRECTORY SIGN
INTERPRETIVE SIGN
SCOOTER PARKING SIGNS
FACILITY IDENTIFIACTION SIGN
02/06/2012
2022/09/27 City Council Post Agenda Page 504 of 617
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
V I LLA G ETHIRD A V EN
UE
C
HU L A V IS TA4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
V I LLA G ETHIRD AVEN
U
E
C
HULA V I S T ACIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
ID COLOR FINISH DESCRIPTION
METALLIC BRONZE SATIN-GLOSS CLEAR COAT TO MATCH MATTHEWS MEDIUM BRONZE 41-312 VOC281-312
METALLIC GOLD SEMI-GLOSS CLEAR COAT TO MATCH MATTHEWS BRILLIANT GOLD 46-400 VOC286-400
YELLOW SEMI-GLOSS TO MATCH MATTHEWS MP 08237
BURGUNDY SEMI-GLOSS TO MATCH MATTHEWS MP01126
BLUE SEMI-GLOSS TO MATCH MATTHEWS MP10259
GREY GREEN (DARK) SEMI-GLOSS TO MATCH MATTHEWS MP13462
GREY SEMI-GLOSS TO MATCH MATTHEWS DUNN EDWARDS DE6338 SHINY NICKEL
P1
P2
P3
P4
P5
P6
PAINTS
P7
P8
SHEET 01
DATE
SCALE
01/04/11
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSID COLOR OPQ./TRNSL DESCRIPTION
YELLOW GOLD TRANSLUCENT 3M 3630-75 MARIGOLD
WHITE REFLECTIVE 3M DIAMOND GRADE WHITE VINYL 983-10
GREEN REFLECTIVE 3M DIAMOND GRADE GREEN VINYL 3997
GREEN TRANSLUCENT 3M 3630-76 HOLLY GREEN
WHITE TRANSLUCENT 3M WHITE DIFFUSER OR WHITE FILM AS REQUIRED
WHITE OPAQUE 3M 180C-10
V1
V2
V3
VINYLS
V4
V5
V6
DANTON REGULAR - “VILLAGE”
PILLSDON REGULAR - “CHULA VISTA” “THIRD AVENUE”
MYRIAD PRO BOLD CONDENSED - DESTINATIONS
3rd AveVill_DesInt ALL Signs
01/04/2011
2022/09/27 City Council Post Agenda Page 505 of 617
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
V I LLA G ETHIRD A V EN
UE
C
HU L A V IS TA4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
VI LLA G ETHIRD AVEN
U
E
C
HULA VISTA CIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
B MEDIAN GATEWAY SIGN
SEE SHEET #22
SEE SHEET #7
C VEHICULAR DIRECTIONAL SIGN
SEE SHEET #10
SEE SHEET #16
V I LLA G ETHIRD AVEN
U
E
C
HULA V I S T AG PEDESTRIAN DIRECTORY SIGN
Sculpture Garden
V I LLA G ETHIRD AVEN
UE
C
HULA V I S T ASculpture Garden
FACILITY IDENTIFICATION SIGN SHEET 02
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPE
FAMILY OF SIGNS ENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
SEE SHEET #20
J INTERPRETIVE SIGN
V
H
D
SEE SHEET #14
MAST ARM DIRECTIONAL
V I LLA G E
THIRD AVENUE
PARKING DIRECTIONAL
SEE SHEET #15
E
V I LLA G ETHIRD AVENU
E
C
HULA V I S TASEE SHEET #21
K SCOOTER PARKING SIGN
Scooter &MotorcycleParkingOnly
02/06/12
01/04/11
02/06/2012
V I LLA G ETHIRD AVEN
U
E
C
HULA V I S T A2022/09/27 City Council Post Agenda Page 506 of 617
SHEET 03
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC
3rd AveVill_DesInt ALL Signs
01/26/12
01/04/11
3"SHEET10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/1101/04/11
1"1"2'-0"7'-1"5'-1"VI LLA G ETHIRD AVEN
UE
CH
ULA VISTA
7'-1"5'-1"01/16/1102/06/12
01/04/11
100 0 50 100 200LOCATION MAP 1
CHULA VISTA THIRD AVENUE VILLAGE “E” - “F” STREETS
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
VI LLA G ETHIRD AVEN
UE
C
HULA VISTA
4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
VI LLA G ETHIRD AVEN
U
E
C
HULA VISTACIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
1
KEY PLAN
2
3
PEDESTRIAN GATEWAY SIGN (SPECIFIC DESIGN SOLUTIONS T.B.D.)
MEDIAN GATEWAY SIGN
VEHICULAR DIRECTIONAL
MAST ARM DIRECTIONAL SIGN
PARKING DIRECTIONAL SIGN
PEDESTRIAN DIRECTIONAL SIGN (DESIGN SOLUTIONS & LOCATIONS T.B.D.)
DIRECTORY: KIOSKS AND WALL MOUNTED
BANNERS (NOT SHOWN)
INTERPRETIVE SIGN (NOT SHOWN)
SCOOTER PARKING SIGN (NOT SHOWN)
FACILITY IDENTIFICATION SIGN (MOUNTING AND LAYOUTMAY CHANGE BASED ON SITE CONDITIONS).
SIGN LOCATIONS WITH ELECTRICAL REQUIREMENTS
A
B
C
D
E
F
G
H
J
K
A2 A1
E10 E9
E8 E7
E6
G16
G13
G15
G14
G11G12
MATCH LINE MAP 1
MATCH LINE MAP 2
D2
E11
E12
ADDITIONAL NON ILLUMINATED
SIGN LOCATED AT THE LIBRARY
ENTRY PLAZA
G10
C12
C13
C14
C15
"F" STREET
DAVIDSON ST
THIRD AVE"E" STREET
WALL MOUNTED
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY
INFORM THEMSELVES AS TO ALL EXISTING CONDITIONS AND
LIMITATIONS, FIELD VERIFY EXACT LOCATIONS AND CONDITIONS
FOR EACH SIGN AND NOTIFY THE CITY IN WRITING, OF ANY
DISCREPANCIES, OMISSIONS, OR CLARIFICATIONS AS THEY
AFFECT SIGN DESIGN OR LOCATION.
2022/09/27 City Council Post Agenda Page 507 of 617
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET 12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
SHEET 04
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC
3rd AveVill_DesInt ALL Signs
C7
MATCH LINE MAP 2
MATCH LINE MAP 3
100 0 50 100 200
MADRONA STREET
"G" STREET
LOCATION MAP 2
CHULA VISTA THIRD AVENUE VILLAGE “F” - “G” STREETS
01/26/12
01/04/11
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
V I LLA G ETHIRD A V EN
UE
C
HU L A V IS TA4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
V I LLA G ETHIRD AVEN
U
E
C
HULA V I S T ACIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
2
1
3
KEY PLAN
PEDESTRIAN GATEWAY SIGN (SPECIFIC DESIGN SOLUTIONS T.B.D.)
MEDIAN GATEWAY SIGN
VEHICULAR DIRECTIONAL
MAST ARM DIRECTIONAL SIGN
PARKING DIRECTIONAL SIGN
PEDESTRIAN DIRECTIONAL SIGN (DESIGN SOLUTIONS & LOCATIONS T.B.D.)
DIRECTORY: KIOSKS AND WALL MOUNTED
BANNERS (NOT SHOWN)
INTERPRETIVE SIGN (NOT SHOWN)
SCOOTER PARKING SIGN (NOT SHOWN)
FACILITY IDENTIFICATION SIGN (MOUNTING AND LAYOUTMAY CHANGE BASED ON SITE CONDITIONS).
SIGN LOCATIONS WITH ELECTRICAL REQUIREMENTS
A
B
C
D
E
F
G
H
J
K
C9
C10
C11
C7
C6
E5
E2
E1
E3
E6
E4
G7G8
G6
G9
G5
G3G4
MATCH LINE MAP 1
MATCH LINE MAP 2
CENTER STREET
THIRD AVEPARK WAY
WALL MOUNTED
"F" STREET
ADDITIONAL NON ILLUMINATED
SIGN LOCATED AT THE LIBRARY
ENTRY PLAZA
G10
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY
INFORM THEMSELVES AS TO ALL EXISTING CONDITIONS AND
LIMITATIONS, FIELD VERIFY EXACT LOCATIONS AND CONDITIONS
FOR EACH SIGN AND NOTIFY THE CITY IN WRITING, OF ANY
DISCREPANCIES, OMISSIONS, OR CLARIFICATIONS AS THEY
AFFECT SIGN DESIGN OR LOCATION.
SEE SHEET #6 FOR
CONCEPTUAL LOCATION
2022/09/27 City Council Post Agenda Page 508 of 617
C
3rd AveVill_DesInt ALL Signs
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
SHEET 05
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS100 0 50 100 200LOCATION MAP 3
CHULA VISTA THIRD AVENUE VILLAGE “G” - “H” STREETS
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
V I LLA G ETHIRD A V EN
UE
C
HU L A V IS TA4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
V I LLA G ETHIRD AVEN
U
E
C
HULA V I S T ACIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
B
C1
C4
C3
C5
3
MATCH LINE MAP 2
MATCH LINE MAP 3
G2
G1
D1
2
1
KEY PLAN
THIRD AVE"G" STREET
"H" STREET
ALVARADO STREET
ROOSEVELT STREET
PEDESTRIAN GATEWAY SIGN (SPECIFIC DESIGN SOLUTIONS T.B.D.)
MEDIAN GATEWAY SIGN
VEHICULAR DIRECTIONAL
MAST ARM DIRECTIONAL SIGN
PARKING DIRECTIONAL SIGN
PEDESTRIAN DIRECTIONAL SIGN (DESIGN SOLUTIONS & LOCATIONS T.B.D.)
DIRECTORY: KIOSKS AND WALL MOUNTED
BANNERS (NOT SHOWN)
INTERPRETIVE SIGN (NOT SHOWN)
SCOOTER PARKING SIGN (NOT SHOWN)
FACILITY IDENTIFICATION SIGN (MOUNTING AND LAYOUTMAY CHANGE BASED ON SITE CONDITIONS).
SIGN LOCATIONS WITH ELECTRICAL REQUIREMENTS
A
B
C
D
E
F
G
H
J
K
FOR DETAIL OF LOCATION FOR SIGN TYPE “B” SEE SHEET #6
01/26/12
01/04/11
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY
INFORM THEMSELVES AS TO ALL EXISTING CONDITIONS AND
LIMITATIONS, FIELD VERIFY EXACT LOCATIONS AND CONDITIONS
FOR EACH SIGN AND NOTIFY THE CITY IN WRITING, OF ANY
DISCREPANCIES, OMISSIONS, OR CLARIFICATIONS AS THEY
AFFECT SIGN DESIGN OR LOCATION.
2022/09/27 City Council Post Agenda Page 509 of 617
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
V I LLA G ETHIRD A V EN
UE
C
HU L A V IS TA4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
VI LLA G ETHIRD AVEN
U
E
C
HULA VISTA CIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
SHEET 06
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSB
NORTH “H” STREET
ALVARADO STREET
SIGN LOCATIONB
PALM TREE TO BE REMOVED FROM PLANS25'-0"CL3rd AveVill_DesInt ALL Signs
DAVIDSO
N
S
T
R
E
E
T
F STREETFOURTH AVENUETHIRD
AVENUEGLOVER AVE
.GARRETT AVE
.LANDIS
AVE
CHULA VISTAPUBLICLIBRARY
G10
SCALE: 1’ = 30’-0”
SIGN LOCATION
NOT TO SCALE
DIRECTORY SIGN LOCATION
NORTH
02/06/12
01/04/11
02/06/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY
INFORM THEMSELVES AS TO ALL EXISTING CONDITIONS AND
LIMITATIONS, FIELD VERIFY EXACT LOCATIONS AND CONDITIONS
FOR EACH SIGN AND NOTIFY THE CITY IN WRITING, OF ANY
DISCREPANCIES, OMISSIONS, OR CLARIFICATIONS AS THEY
AFFECT SIGN DESIGN OR LOCATION.2022/09/27 City Council Post Agenda Page 510 of 617
3"SHEET10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/1101/04/11
1"1"2'-0"7'-1"5'-1"VI LLA G ETHIRD AVEN
UE
CH
ULA VISTA
7'-1"5'-1"01/16/1102/06/12
01/04/11
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
VI LLA G ETHIRD AVEN
UE
C
HULA VISTA
4'-8"3"SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1
3
V2
2
4
3’-6”
BACK FACE OF SIGN
SCALE: 1"= 1'-0"
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
VI LLA G ETHIRD AVEN
U
E
C
HULA VISTACIRCLE AND LETTER “P”
TOP VIEW
A
12
1 1/2” RADIUS ROUNDED CORNERS
SHEET 07
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS1
1
2
3
4
5
6
14
B
SCALE: 3/8” = 1’-0”
MEDIAN GATEWAY SIGN - FRONT VIEW (DOUBLE FACED)SIDE VIEW
SIGN CABINET:
FABRICATED MULTI LEVEL ALUMINUM SIGN CABINET WITH
INTERNAL WELDED ALUMINUM STRUCTURE PER ENGINEERING
CALCULATIONS. CABINET INTERNALY ILLUMINATED. PAINT
FINISH.
SIGN POLE:
8” DIAMETER STEEL POLE WITH WELDED STEEL BASE PLATE,
ANCHOR TO FOOTING WITH J-BOLTS. PER STRUCTURAL
ENGINEER CALCULATIONS. PAINT FINISH.
DECORATIVE POLE BASE:
2 PIECE ALUMINUM CASTING (CLAMSHELL) # BCSTE2436.
STERLING, OCTAGONAL SERIES FROM SOUTH COAST LIGHTING
& DESIGN. ATTACHMENT HARDWARE TO BE TAMPERPROOF.
24.5” WIDE X 36.5” HIGH. PAINT FINISH.
REDUCER COLLAR:
CUSTOM FABRICATED DECORATIVE ALUMINUM ROUND REDUCER
COLLAR. ATTACHMENT HARDWARE TO BE TAMPERPROOF. PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING PER STRUCTURAL ENGINEER CALCULATIONS
SEE SHEET #23.
TO BE FABRICATED BY SIGN CONTRACTOR.
FOOTING TO INCLUDE STAINLESS STEEL J-BOLTS REQUIRED FOR
ATTACHMENT OF SIGN.
ELECTRICAL CONDUIT:
CONDUIT RUNS UP THROUGH FOOTING INTO SIGN POLE.
STUB OUT AT FOOTING LOCATION TO BE PROVIDED BY OTHERS.
(2) 20 AMP CIRCUIT.
PHOTO CELL:
SIGN CONTRACTOR TO PROVIDE PHOTO CELL FOR ON-OFF
OPERATION OF SIGN.
PROVIDE AUTOMATED TIMER SWITCH (NOT SHOWN) FOR PROGRAMED
ON-OFF OPERATION OF SIGN. LOCATE AUTOMATED TIMER SWITCH AT
NEAREST POWER SOURCE. AUTOMATED TIMER SWITCH TO BE
PROVIDED BY OTHERS.
NOTES:
SIGN CONTRACTOR TO PROVIDE CUT OFF SWITCH.
ISOLATE DISSIMILAR METALS.
ALL HARDWARE TO BE VANDAL RESISTANT.
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
11'-2"6'-1"3'-1/2"16'-6"6"13'-0"20'-6 "8"
9"
1'-0"
1'-2"
P12
P14
P13
5
6
A
08
3rd AveVill_DesInt ALL Signs
SPECIFICATIONS FOR SIGN TYPE “B”
01/16/11
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 511 of 617
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET 12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
1 1/2” RADIUS ROUNDED CORNERS
1
2
7
8
9
10
11
12
13
14
OPEN
SIGN CABINET:
FABRICATED MULTI LEVEL ALUMINUM SIGN CABINET WITH
INTERNAL WELDED ALUMINUM STRUCTURE PER ENGINEERING
CALCULATIONS. CABINET INTERNALY ILLUMINATED. PAINT
FINISH.
SIGN POLE:
8” DIAMETER STEEL POLE WITH WELDED STEEL BASE PLATE,
ANCHOR TO FOOTING WITH J-BOLTS. PER STRUCTURAL
ENGINEER CALCULATIONS. PAINT FINISH.
LETTERS “THIRD AVENUE” & “CHULA VISTA”:
1/2” DEEP POP-THRU ACRYLIC LETTERS WITH FACE ADHERED
TRANSLUCENT VINYL.
LETTER RETURNS SANDED.
SUN AND WAVE CUT OUT SHAPES:
1/2” THICK CUT OUT ALUMINUM SHAPES, WELDED TO
ALUMINUM SIGN CABINET.
LETTERS “VILLAGE”:
1” DEEP POP-THRU ACRYLIC LETTERS WITH FACE ADHERED
TRANSLUCENT VINYL.
LETTER RETURNS SANDED.
TRIM:
3/4“ HALF ROUND ALUMINUM TRIM. WITH WELDED JOINTS, SECURE
TO FACE OF SIGN CABINET WITH STAINLESS STEEL BACKPINS AND NUTS.
SIGN CABINET:
FABRICATED AS PART OF MULTI LEVEL SIGN CABINET, BUT
WITH NO INTERNAL ILUMINATION. 1/2” THICK CUT OUT ALUMINUM
FLOURISHES AND CIRCLES ATTACHED TO FACE OF SIGN CABINET
WITH STAINLESS STEEL BACK PINS AND NUTS. 1/2” THICK CUT OUT
CIRCULAR SHAPE TO HAVE 1/2” RADIUS ROUND EDGES.
PAINT FINISH.
POLE CAP/NECK:
FABRICATED RING TRIM/CAP CUT OUT FROM 1’ THICK
ALUMINUM. 1/2” RADIUS ROUND EDGES. WELD TO SIGN CABINET.
PAINT FINISH.
INTERNAL STEEL POLE:
POLE IS PART OF INTERNAL WELDED STEEL STRUCTURE FOR
MULTI LEVEL SIGN CABINET. STEEL POLE SLEVES INTO 2
SIGN POLE AND IS SECURED WITH STAINLESS STEEL COUNTER
SUNK FLAT HEAD SCREWS. STRUCTURAL SPECIFICATIONS AND
ATTACHMENTS PER STURCTURAL ENGINEER CALCULATIONS.
PHOTO CELL:
SIGN CONTRACTOR TO PROVIDE PHOTO CELL FOR ON-OFF
OPERATION OF SIGN.
PROVIDE AUTOMATED TIMER SWITCH (NOT SHOWN) FOR PROGRAMED
ON-OFF OPERATION OF SIGN. LOCATE AUTOMATED TIMER SWITCH AT
NEAREST POWER SOURCE. AUTOMATED TIMER SWITCH TO BE
PROVIDED BY OTHERS.
SHEET 08
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSB
SCALE: 3/4” = 1’-0”
MEDIAN GATEWAY SIGN - FRONT VIEW
11'-2"6'-1"1'-9"11 1/2"1'-1 3/4"6"9'-1 1/2"
5 1/4"
OPEN
1
7
8
8
10
1
9
14
P111
P112
P12
13
A
B
09
3rd AveVill_DesInt ALL Signs
SPECIFICATIONS FOR SIGN TYPE “B”
01/04/11
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 512 of 617
3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE
STREET SIDE
3rd AveVill_DesInt ALL Signs
1
02/06/12
01/04/11
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
1 1/2” RADIUS ROUNDED CORNERS
INTERNAL WHITE LED ILLUMINATION.
INTERNAL WHITE LED ILLUMINATION
INTERNAL WHITE LED ILLUMINATION
SIGN CONTRACTOR TO PROVIDEUNIFORM LED ILLUMINATION, NOHOT SPOTS.PROVIDE SHOP DRAWINGS DETAILING ACCESS PANELS, DRAINAGE ANDWEATHERPROOFING SPECIFIACTIONS.
1
P1
P1
P1
CLEAR ACRYLIC LENS. WEATHER PROOF.
AMBER COLOR LEDLIGHTS UP LIGHT
SHEET 09
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSB
SCALE: 3/4” = 1’-0”
MEDIAN GATEWAY SIGN - FRONT VIEWSIDE VIEW 6'-1"1'-9"11 1/2"1'-1 3/4"6"CONCEPTUAL SECTION-DETAIL
SCALE: 3/4" =1'-0"
B
09
9"
1'-0"
1'-2"
1'-3/4"3"11"1 1/4"7
9
8
CLEAR ACRYLIC LENS. WEATHER PROOF.
AMBER COLOR LEDLIGHTS UP LIGHT
1
2
11
12
13
7
8
10
P1
P2
V1
P2
P2
P4
P4
P5
P5
P2
P4
P5
V1P4
P2
P2
P2
V1
P2
P5
P1
P1
P2
P4
P4
OPEN
OPEN
B
09
(TRIM)
(PIN-LINE)
CUT OUT SUN SHAPE
UP LIGHTED WITH AMBER
COLOR LED LIGHTS
CUT OUT WAVE SHAPES
UP-LIGHTED WITH AMBER
COLOR LED LIGHTS
8
8
*
*
*
*
*
*
*
*
3rd AveVill_DesInt ALL Signs
01/04/11
P2
P2
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 513 of 617
C 3"SHEET 10
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSTREET SIDE
3rd AveVill_DesInt ALL Signs
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/11
1"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"01/16/1102/06/12
01/04/11
P6
V2
V3
P3
P1
OUTLINE
3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED)
SCALE: 1"= 1'-0"
V I LLA G ETHIRD A V EN
UE
C
HU L A V IS TA4'-8"3"1
3
V2
2
4
3’-6”
CIRCLE AND LETTER “P”
1 1/2” RADIUS ROUNDED CORNERS
1 1/4"
NOTES:
ALL HARDWARE TO BE VANDAL RESISTANT.
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING. PROVIDE
SAMPLES AND CUT SHEETS FOR CITY’S APPROVAL.
COPY SHOWN IS TYPICAL (FOR ILLUSTRATIVE PURPOSES ONLY).
SEE SHEET #13 FOR MESSAGE SCHEDULE.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
02/06/2012
1
2
3
4
5
6
7
8
9
10
SPECIFICATIONS FOR SIGN TYPE “C”
SIGN PANEL:
3/16” THICK FLAT ALUMINUM SIGN PANEL.
PAINT FINISHED ALL SIDES.
“VILLAGE” LOGO:
4 COLOR DIGITAL VINYL OUTPUT 3M STANDARD, ADHERED TO FACE OF
SIGN PANEL. NEGATIVE AREAS IN SUN & WAVES TO BE REMOVED TO
SHOW PAINTED BACKGROUND.
ARROW AND DESTINATIONS:
CUT OUT REFLECTIVE VINYL GRAPHICS APPLIED TO FACE OF
SIGN PANEL.
SIGN POLE:
41/2” DIAMETER ALUMINUM POLE WITH WELDED ALUMINUM BASE
PLATE, ANCHOR TO FOOTING WITH STAINLESS STEEL J-BOLTS.
PER STRUCTURAL ENGINEER CALCULATIONS. PAINT FINISH.
STRAPS:
3/4” STAINLESS STEEL BANDING STRAPS (SIGNFIX OR BAND-IT BRANDS)
SECURE CLAMP/SIGN FACE TO SIGN POLE.
PAINT FINISH.
CLAMP:
UNIVERSAL CHANNEL STAINLESS STEEL CLAMP BY SIGNFIX,
CLAMP SLIDES INTO EXTRUDED CHANNEL TO AFFIX SIGN FACE TO POLE.
PART #SX0220. PAINT FINISH.
ALUMINUM EXTRUSION:
MEDIUM CHANNEL EXTRUSION BY SIGNFIX WELDED TO BACK OF SIGN
PANEL. PART #SX0073. PAINT FINISH.
POLE CAP:
FABRICATE CUSTOM ALUMINUM CAP FOR POLE WITH 3“ ALUMINUM SPHERE
FINIAL AT TOP. PAINT FINISH CAP TO MATCH POLE COLOR. ISOLATE
DISSIMILAR MATERIALS. SECURE TO POLE WITH SILICONE ADHESIVE.
DECORATIVE POLE BASE:
2 PIECE ALUMINUM CASTING (CLAMSHELL) #BCRVS1123.
REVERE LARGE, FROM SOUTH COAST LIGHTING & DESIGN.
ATTACHMENT HARDWARE TO BE TAMPERPROOF. 12” WIDE X 23.25”
HIGH. PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING BY SIGN FABRICATOR TO INCLUDE STAINLESS STEEL
J-BOLTS REQUIRED FOR ATTACHMENT OF SIGN.
FOR STRUCTURAL ENGINEER CALCULATIONS SEE SHEET #29.
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 514 of 617
C
3rd AveVill_DesInt ALL Signs
3"SHEET 11
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
STREET SIDE
02/06/12
01/04/11
SHEET12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
3rd AveVill_DesInt ALL Signs
SHEET14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D
1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/1101/04/11
1"1"2'-0"7'-1"5'-1"VI LLA G ETHIRD AVEN
UE
CH
ULA VISTA
7'-1"5'-1"01/16/1102/06/12
01/04/11
SCALE: 1/2” = 1’-0”
VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"
1 1/2” RADIUS ROUNDED CORNERS
1
SIDE VIEW
P1
P1
P1
P1
5
6
P17
BACK OF SIGN
P14
P19
NOTES:
ALL HARDWARE TO BE VANDAL RESISTANT.
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING. PROVIDE
SAMPLES AND CUT SHEETS FOR CITY’S APPROVAL.
COPY SHOWN IS TYPICAL (FOR ILLUSTRATIVE PURPOSES ONLY).
SEE SHEET #13 FOR MESSAGE SCHEDULE.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
1
2
3
4
5
6
7
8
9
10
SPECIFICATIONS FOR SIGN TYPE “C”
SIGN PANEL:
3/16” THICK FLAT ALUMINUM SIGN PANEL.
PAINT FINISHED ALL SIDES.
“VILLAGE” LOGO:
4 COLOR DIGITAL VINYL OUTPUT 3M STANDARD, ADHERED TO FACE OF
SIGN PANEL. NEGATIVE AREAS IN SUN & WAVES TO BE REMOVED TO
SHOW PAINTED BACKGROUND.
ARROW AND DESTINATIONS:
CUT OUT REFLECTIVE VINYL GRAPHICS APPLIED TO FACE OF
SIGN PANEL.
SIGN POLE:
41/2” DIAMETER ALUMINUM POLE WITH WELDED ALUMINUM BASE
PLATE, ANCHOR TO FOOTING WITH STAINLESS STEEL J-BOLTS.
PER STRUCTURAL ENGINEER CALCULATIONS. PAINT FINISH.
STRAPS:
3/4” STAINLESS STEEL BANDING STRAPS (SIGNFIX OR BAND-IT BRANDS)
SECURE CLAMP/SIGN FACE TO SIGN POLE.
PAINT FINISH.
CLAMP:
UNIVERSAL CHANNEL STAINLESS STEEL CLAMP BY SIGNFIX,
CLAMP SLIDES INTO EXTRUDED CHANNEL TO AFFIX SIGN FACE TO POLE.
PART #SX0220. PAINT FINISH.
ALUMINUM EXTRUSION:
MEDIUM CHANNEL EXTRUSION BY SIGNFIX WELDED TO BACK OF SIGN
PANEL. PART #SX0073. PAINT FINISH.
POLE CAP:
FABRICATE CUSTOM ALUMINUM CAP FOR POLE WITH 3“ ALUMINUM SPHERE
FINIAL AT TOP. PAINT FINISH CAP TO MATCH POLE COLOR. ISOLATE
DISSIMILAR MATERIALS. SECURE TO POLE WITH SILICONE ADHESIVE.
DECORATIVE POLE BASE:
2 PIECE ALUMINUM CASTING (CLAMSHELL) #BCRVS1123.
REVERE LARGE, FROM SOUTH COAST LIGHTING & DESIGN.
ATTACHMENT HARDWARE TO BE TAMPERPROOF. 12” WIDE X 23.25”
HIGH. PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING BY SIGN FABRICATOR TO INCLUDE STAINLESS STEEL
J-BOLTS REQUIRED FOR ATTACHMENT OF SIGN.
FOR STRUCTURAL ENGINEER CALCULATIONS SEE SHEET #29.
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
02/06/2012
1
A12
P17
10 10
P14
P19
2022/09/27 City Council Post Agenda Page 515 of 617
NOT TO SCALE
SECTION DETAIL
C 3"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs
1
02/06/1201/04/11 02/06/1201/04/11
SHEET 12
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
02/06/12
01/04/11
P1
P1
P1
BACK FACE OF SIGN
SCALE: 1"= 1'-0"A
12
1 1/2” RADIUS ROUNDED CORNERS
5
4
6
P17
1
MEDIUM CHANNEL EXTRUSION
UNIVERSAL CHANNEL CLAMP
PART #SX0220
AND 3/4” STAINLESS STEEL BANDING
ATTACHMENT HARDWARE BY SIGNFIX
9
8
7
CL
PART #SX0073
CL
8"8"P1
P1
P1
P1
94'-8"3'-6"
02/06/2012
4
1
5
P16
2022/09/27 City Council Post Agenda Page 516 of 617
C
3"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS8
1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs
1
02/06/1201/04/11 02/06/1201/04/11
SHEET 13
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
01/04/11
1 1/2” RADIUS ROUNDED CORNERS
01/04/2011
< = arrow direction on panel
< = arrow direction on panel
2022/09/27 City Council Post Agenda Page 517 of 617
3
3"1
2
3
2
EXISTING STREET NAME SIGN CABINETS:
STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINET
WITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING
CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.
GRAPHICS PANEL:
RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW
TRANSLUCENT BACKGROUND PANELS.
TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL.
BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS =
WHITE.
“VILLAGE” LOGO:
FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT
BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT
OUT AND REMOVED.
NOTES:
SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS
PRIOR TO FABRICATION OF SIGN.
1
SHEET 14
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
D
01/04/11
1"3"5"6 1/4"8"1'-2 1/2"
1 1/2” RADIUS ROUNDED CORNERS
SPECIFICATIONS FOR SIGN TYPE “D”
FRONT VIEW - MAST ARM DIRECTIONAL - INTERNALLY ILLUMINATED STREET NAME SIGN (DOUBLE FACED)
SCALE: 1” = 1’-0”
MAST ARM DIRECTIONAL
STANDARD LENGHTS = 6'-0" to 8’-0”
V I LLA G E
THIRD AVENUE
V4
V1
V5
1” WIDE OUTLINE
COPY
FONTS:
DANTON REGULAR - “VILLAGE”
PILLSDON REGULAR - “CHULA VISTA” “THIRD AVENUE”
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 518 of 617
3rd AveVill_DesInt ALL Signs
3"SHEET 15
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"01/16/11
PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW / SECTION
TOP VIEW
1 1/2” RADIUS ROUNDED CORNERS
SPECIFICATIONS FOR SIGN TYPE “E”
3/4"
1
2
3
4
5
6
7
SIGN CABINET:
INTERNALLY ILLUMINATED ALUMINUM SIGN CABINET WITH
WELDED ALUMINUM ANGLE STRUCTURE.
CUT OUT CIRCLE, LETTERS AND ARROW FROM ALUMINUM FACES
AND ATTACH TRANSLUCENT ACRYLIC DIFFUSER PANELS
TO INSIDE FACES. PAINT FINISH ALUMINUM CABINET.
ADHERE TRANSLUCENT VINYL GRAPHICS TO FACE OF ACRYLIC
DIFFUSER.
ILLUMINATION = WHITE LED LIGHTS, ILLUMINATION TO BE
EVEN, NO HOT OR DARK SPOTS.
PROVIDE FULL REMOVABLE SIGN FACE AS ACCESS PANEL,
SECURE WITH COUNTER SUNK STAINLESS STEEL FLAT HEAD
SCREWS. PAINT FINISHED TO MATCH ADJACENT SURFACE.
WEATHER PROOF.
“VILLAGE” LOGO:
4 COLOR DIGITAL VINYL OUTPUT 3M STANDARD, ADHERED TO FACE OF
SIGN CABINET. NEGATIVE AREAS IN SUN & WAVES TO BE REMOVED TO
SHOW PAINTED BACKGROUND.
SIGN POLE:
4” DIAMETER ALUMINUM POLE WITH WELDED ALUMINUM BASE
PLATE, ANCHOR TO FOOTING WITH STAINLESS STEEL J-BOLTS.
PER STRUCTURAL ENGINEER CALCULATIONS. PAINT FINISH.
DECORATIVE POLE BASE:
2 PIECE ALUMINUM CASTING (CLAMSHELL) # BCRVS1123.
REVERE SMALL, FROM SOUTH COAST LIGHTING & DESIGN.
ATTACHMENT HARDWARE TO BE TAMPERPROOF. 11” WIDE X 23”
HIGH. PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING PER STRUCTURAL ENGINEER CALCULATIONS
SEE SHEET #24.
TO BE FABRICATED BY SIGN CONTRACTOR.
FOOTING TO INCLUDE STAINLESS STEEL J-BOLTS REQUIRED FOR
ATTACHMENT OF SIGN.
ELECTRICAL CONDUIT:
CONDUIT RUNS UP THROUGH FOOTING INTO SIGN POLE.
STUB OUT AT FOOTING LOCATION TO BE PROVIDED BY OTHERS.
(1) 20 AMP CIRCUIT.
PHOTO CELL:
SIGN CONTRACTOR TO PROVIDE PHOTO CELL FOR ON-OFF
OPERATION OF SIGN.
PROVIDE AUTOMATED TIMER SWITCH (NOT SHOWN) FOR PROGRAMED
ON-OFF OPERATION OF SIGN. LOCATE AUTOMATED TIMER SWITCH AT
NEAREST POWER SOURCE. AUTOMATED TIMER SWITCH TO BE
PROVIDED BY OTHERS.
NOTES:
ISOLATE DISSIMILAR METALS.
SIGN CONTRACTOR TO PROVIDE CUT OFF SWITCH.
ALL HARDWARE TO BE VANDAL RESISTANT.
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
P6
P3
V5
V4
1
7
P13
P14
5
6
2
WIDE OUTLINE
BACKGROUND
P6 1
CUT OUT CIRCLE
REMOVABLE SIGN FACE
V5 CUT OUT LETTERS
AND ARROW
E
CUT OUT CIRCLE
CUT OUT LETTERS AND ARROW
TRANSLUCENT ARYLIC DIFFUSER
WHITE LED LIGHTS
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND
FULLY INFORM THEMSELVES AS TO ALL EXISTING
CONDITIONS AND LIMITATIONS, FIELD VERIFY EXACT
LOCATIONS AND CONDITIONS FOR EACH SIGN AND
NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT
SIGN DESIGN OR LOCATION.
2022/09/27 City Council Post Agenda Page 519 of 617
3"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11
1"1"2'-0"7'-1"5'-1"1 1/2” RADIUS ROUNDED CORNERS
G
21
22
23
24
25
26
27
28
29
304"1 3/4” X 36” X 48“ FRONT OPENING
CABINET (OUTDOOR LED LIGHT BOX)
1 3/4” X 36” X 48“ FRONT OPENING
CABINET (OUTDOOR LED LIGHT BOX)
SPACE BETWEEN CABINET BACKS ALLOWS
AREA TO RUN ELECTRICAL CABLES IF NEEDED.
TRANSFROMERS/DRIVERS TO BE HOUSED
INSIDE DIRECTORY CABINET31/2"SCALE: 3/4” = 1’-0”
PEDESTRIAN DIRECTORY SIGN - FRONT VIEW (DOUBLE FACED)
SIDE VIEW
TOP VIEW
1'-6 3/4"10 1/4"21
P122
P122
P1
23
P126
P124
P124
P1
P1
25
P125
27
28
30
3'-4"
B
17
BACKGROUND COLOR TO
MATCH MATTHEWS GREEN
SOLIDS SHEET #26, MP15671
(GREEN)
SHEET 16
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS“VILLAGE” LOGO:
CAST ALUMINUM PAINT FILLED OR PORCELAIN ENAMEL.
ATTACH TO DIRECTORY CABINET WITH STAINLESS STEEL BACK PINS.
DIRECTORY CABINET:
FABRICATED ALUMINUM DIRECTORY CABINET WITH INTERNAL ALUMINUM
STRUCTURE HOUSES (2 BACK TO BACK) FRONT OPENING CABINETS FROM DSA
PHOTOTECH (OR EQUIVALENT), 1 3/4” X 36” X 48“ OUTDOOR LED LIGHT BOX WITH
INTERNAL POWER SUPPLY. WEATHER PROOF, SEALED DOOR WITH SECURITY LOCK.
CABINET ON BACK FACE OF DIRECTORY MAY NOT BE REQUIRED TO BE INTERNALY
ILLUMINATED AT ALL LOCATIONS. PAINT FINISH.
SIGN FABRICATOR TO VERIFY WITH CITY OF CHULA VISTA WHICH DIRECTORIES
NEED ONLY ONE OF THE (2) CABINETS ILLUMINATED.
DIRECTORY MAP:
TRANSLUCENT 4-COLOR DIGITAL OUTPUT MAP GRAPHICS. SIGN CONTRACTOR
RESPONSIBLE FOR CREATING MAP ART WITH DESTINATION LOCATIONS AND TO
GET FINAL ART APPROVAL FROM CLIENT. DESTINATION LOCATIONS TO BE
PROVIDED BY CLIENT.
SIGN POLE:
3 1/2” DIAMETER ALUMINUM POLE WITH WELDED BASE PLATE HIDDEN WITHIN
DECORATIVE BASE. PAINT FINISH. ANCHOR WITH “J” BOLTS PER ENGINEERING.
DECORATIVE POLE BASE:
2 PIECE ALUMINUM CASTING (CLAMSHELL) # BCRVS1123.
REVERE SERIES FROM SOUTH COAST LIGHTING & DESIGN.
ATTACHMENT HARDWARE TO BE TAMPERPROOF.
11” WIDE X 23” HIGH, FITS 3” TO 4” DIA. POLES. PAINT
FINISH.
DECORATIVE POLE CAP.
ALUMINUM CAP FOR 3 1/2” DIAMETER POLE, WITH 2 1/2” ALUMINUM
SPHERE. ATTACH TO POLE. PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING PER STRUCTURAL ENGINEER CALCULATIONS
SEE SHEET #25.
FABRICATED BY SIGN CONTRACTOR.
FOOTING TO INCLUDE J-BOLTS REQUIRED FOR ATTACHMENT
OF SIGN.
ELECTRICAL CONDUIT:
CONDUIT RUNS UP THROUGH FOOTING INTO SIGN POLE.
STUB OUT AT FOOTING LOCATION TO BE PROVIDED BY OTHERS.
(1) 15 AMP CIRCUIT.
AUTOMATED TIMER SWITCH:
PROVIDE AUTOMATED TIMER SWITCH (NOT SHOWN) FOR PROGRAMED
ON-OFF OPERATION OF SIGN. LOCATE AUTOMATED TIMER SWITCH AT
NEAREST POWER SOURCE. AUTOMATED TIMER SWITCH TO BE
PROVIDED BY OTHERS.
CUT OFF SWITCH:
SIGN CONTRACTOR TO PROVIDE CUT OFF SWITCH IF REQUIRED (NOT SHOWN).
NOTES:
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.
ALL HARDWARE TO BE VANDAL RESISTANT.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
3rd AveVill_DesInt ALL Signs
SPECIFICATIONS FOR SIGN TYPE “G”
01/16/11
V I LLA G ETHIRD A VEN
UE
C
HUL A V I S TA01/04/2011
1 3/4” X 36” X 48“ FRONT
OPENING CABINET (OUTDOOR
LED LIGHT BOX)
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.2022/09/27 City Council Post Agenda Page 520 of 617
3"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/111 1/2” RADIUS ROUNDED CORNERS
1/8“ THICK FABRICATED ALUMINUM DIRECTORY CABINET.
PAINT FINISH.
INTERNAL WELDED ALUMINUM STRUCTURE.
1/2” SQ. ALUMINUM TUBE (ARM) WELDED TO DIRECTORY
CABINET STRUCTURE. TUBE SLIDES INTO TABS (SLEEVE)
WELDED TO SIGN POLE. CAP EXTERIOR ENDS. PAINT FINISH.
POWER FOR OUTDOOR L.E.D. LIGHT BOXES RUNS THROUGH
SIGN POLE, 1/2” SQ. ALUMINUM TUBE (ARM) INTO DIRECTORY CABINET
G
SHEET 17
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS24
22
1 1/2” X 1 1/2“ X 3/16” THICK ALUMINUM TABS WELDED TO SIGN
POLES SUPPORT DIRECTORY SIGN CABINET. PAINT FINISH.
STAINLESS STEEL TAMPER PROOF BOLTS AND NUTS
WITH EXCESS THREAD CUT OFF. PAINT FINISH.
3 1/2” DIAMETER ALUMINUM POLE. PAINT FINISH.
CONCEPTUAL SECTION-DETAIL
SCALE: 3/4" =1"
B
17
P1
P1
P1
P1
1 1/2"3 1/2"3 1/2"4 1/4"3rd AveVill_DesInt ALL Signs
01/04/11
01/04/2011
2022/09/27 City Council Post Agenda Page 521 of 617
3"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11
3"V I LLA G ETHIRD A V EN
UE
CH
ULA V I S T A
7'-1"5'-1"1 1/2” RADIUS ROUNDED CORNERS
G
SHEET 18
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS31
32
33
34
35
36
“VILLAGE” LOGO:
CAST ALUMINUM PAINT FILLED OR PORCELAIN ENAMEL.
ATTACH TO DIRECTORY CABINET WITH STAINLESS STEEL BACK PINS.
DIRECTORY CABINET:
FABRICATED ALUMINUM DIRECTORY CABINET WITH INTERNAL ALUMINUM
STRUCTURE HOUSES A FRONT OPENING CABINET FROM DSA PHOTOTECH
(OR EQUIVALENT), 1 3/4” X 36” X 48“ OUTDOOR LED LIGHT BOX WITH INTERNAL
POWER SUPPLY. WEATHER PROOF, SEALED DOOR WITH SECURITY LOCK.
PAINT FINISH.
DIRECTORY MAP:
TRANSLUCENT 4-COLOR DIGITAL OUTPUT MAP GRAPHICS 3M STANDARD. SIGN
CONTRACTOR RESPONSIBLE FOR CREATING MAP ART WITH DESTINATION
LOCATIONS AND TO GET FINAL ART APPROVAL FROM CLIENT. DESTINATION
LOCATIONS TO BE PROVIDED BY CLIENT.
ELECTRICAL CONDUIT:
CONDUIT RUNS UP THROUGH WALL INTO SIGN CABINET. CITY CONTRACTOR
PROVIDE STUB OUT AT SIGN LOCATION. (1) 15 AMP CIRCUIT. TO BE PROVIDED
BY OTHERS.
AUTOMATED TIMER SWITCH:
PROVIDE AUTOMATED TIMER SWITCH FOR ON-OFF OPERATION OF SIGN AT
NEAREST POWER SOURCE. (NOT SHOWN). TO BE PROVIDED BY OTHERS.
CUT OFF SWITCH:
SIGN CONTRACTOR TO PROVIDE CUT OFF SWITCH IF REQUIRED.
NOTES:
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.
ALL HARDWARE TO BE VANDAL RESISTANT.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
1 3/4” X 36” X 48“ FRONT OPENING
CABINET (OUTDOOR LED LIGHT BOX)
EXISTING WALL
SPACE AT BACK OF CABINET PROVIDES
AREA FOR ELECTRICAL CABLES/CONDUITS.
TRANSFROMERS/DRIVERS TO BE HOUSED
INSIDE DIRECTORY CABINET.
SCALE: 3/4” = 1’-0”
WALL MOUNTED - PEDESTRIAN DIRECTORY SIGN - FRONT AND BACK VIEWSIDE VIEW
TOP VIEW
1 1/2"
1'-6 3/4"10 1/4"31
P132
1 3/4” X 36” X 48“ FRONT
OPENING CABINET (OUTDOOR
LED LIGHT BOX)
P132
P1
33
36
34
3'-4"1 1/2"
C
19
BACKGROUND COLOR TO
MATCH MATTHEWS GREEN
SOLIDS SHEET #26, MP15671
(GREEN)
EXISTING WALL
3rd AveVill_DesInt ALL Signs
SPECIFICATIONS FOR SIGN TYPE “G” - WALL MOUNTED
31
32
MAY VARY DEPENDINGON SITE CONDITIONS01/04/112'-0"01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 522 of 617
3"SHEET10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/111 1/2” RADIUS ROUNDED CORNERS
G
SHEET 19
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS32
CONCEPTUAL SECTION-DETAIL
SCALE: 3/4" =1"
C
19
P1
3rd AveVill_DesInt ALL Signs
1/8“ THICK FABRICATED ALUMINUM DIRECTORY CABINET.
PAINT FINISH.
INTERNAL WELDED ALUMINUM STRUCTURE.
POWER FOR OUTDOOR L.E.D. LIGHT BOXES RUNS THROUGH
EXISTING WALL, INTO DIRECTORY CABINET.
MASONRY ANCHOR OR HARDWARE AS REQUIRED FOR ATTACHMENT TO EXISTING WALL.
FABRICATOR TO SPECIFY
EXISTING WALL (VERIFY MATERIAL ON SITE, WILL VARY PER LOCATION)
01/04/11
SIGN CABINET:INTERNALLY ILLUMINATED ALUMINUM SIGN CABINET WITH WELDED ALUMINUM ANGLE STRUCTURE. CUT OUT CIRCLE, LETTERS AND ARROW FROM ALUMINUM FACES AND ATTACH TRANSLUCENT ACRYLIC DIFFUSER PANELSTO INSIDE FACES. PAINT FINISH ALUMINUM CABINET.ADHERE TRANSLUCENT VINYL GRAPHICS TO FACE OF ACRYLICDIFFUSER. ILLUMINATION = WHITE LED LIGHTS, ILLUMINATION TO BE EVEN, NO HOT OR DARK SPOTS. PROVIDE FULL REMOVABLE SIGN FACE AS ACCESS PANEL, SECURE WITH COUNTER SUNK STAINLESS STEEL FLAT HEAD SCREWS. PAINT FINISHED TO MATCH ADJACENT SURFACE.WEATHER PROOF.“VILLAGE” LOGO:4 COLOR DIGITAL VINYL OUTPUT 3M STANDARD, ADHERED TO FACE OF SIGN CABINET. NEGATIVE AREAS IN SUN & WAVES TO BE REMOVED TOSHOW PAINTED BACKGROUND. SIGN POLE:4” DIAMETER ALUMINUM POLE WITH WELDED ALUMINUM BASE PLATE, ANCHOR TO FOOTING WITH STAINLESS STEEL J-BOLTS. PER STRUCTURAL ENGINEER CALCULATIONS. PAINT FINISH.DECORATIVE POLE BASE:2 PIECE ALUMINUM CASTING (CLAMSHELL) # BCRVS1123. REVERE SMALL, FROM SOUTH COAST LIGHTING & DESIGN. ATTACHMENT HARDWARE TO BE TAMPERPROOF. 11” WIDE X 23”HIGH. PAINT FINISH. CONCRETE FOOTING:CONCRETE FOOTING PER STRUCTURAL ENGINEER CALCULATIONS SEE SHEET #24.TO BE FABRICATED BY SIGN CONTRACTOR.FOOTING TO INCLUDE STAINLESS STEEL J-BOLTS REQUIRED FOR ATTACHMENT OF SIGN. ELECTRICAL CONDUIT:CONDUIT RUNS UP THROUGH FOOTING INTO SIGN POLE. STUB OUT AT FOOTING LOCATION TO BE PROVIDED BY OTHERS.(1) 20 AMP CIRCUIT. PHOTO CELL:SIGN CONTRACTOR TO PROVIDE PHOTO CELL FOR ON-OFF OPERATION OF SIGN. PROVIDE AUTOMATED TIMER SWITCH (NOT SHOWN) FOR PROGRAMED ON-OFF OPERATION OF SIGN. LOCATE AUTOMATED TIMER SWITCH AT NEAREST POWER SOURCE. AUTOMATED TIMER SWITCH TO BE PROVIDED BY OTHERS.NOTES:ISOLATE DISSIMILAR METALS.SIGN CONTRACTOR TO PROVIDE CUT OFF SWITCH.ALL HARDWARE TO BE VANDAL RESISTANT.ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
01/04/2011
2022/09/27 City Council Post Agenda Page 523 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAIL C3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11
4'-8"1'-3"1'-6"1'-10"1 1/2” RADIUS ROUNDED CORNERS
SHEET 20
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
J
SPECIFICATIONS FOR SIGN TYPE “J”
01/16/11
INTERPRETIVE SIGN (SINGLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW
10"7"1 1/4"H
1/2"
1
2
3
4
5
SIGN PANEL:
FULL COLOR (12 INKS) DIGITAL HIGH PRESSURE LAMINATE
PANEL BY FOSSIL INDUSTRIES OR EQUIVALENT. ATTACH TO
ALUMINUM BACKING PANEL WITH 3M MARINE ADHESIVE/
SEALANT FAST CURE 4000 UV.
ALUMINUM BACKING PANEL:
1/4” FLAT ALUMINUM PANEL WELDED TO TOP OF 3” DIAMETER
ALUMINUM SIGN POLE. PAINT FINISH.
SIGN POST:
3“ AND 4” DIAMETER ALUMINUM POLES WELDED TO 3/8” ALUMINUM
BASE PLATE, ANCHOR TO FOOTING WITH STAINLESS STEEL J-BOLTS.
PAINT FINISH.
DECORATIVE POST BASE:
ONE PIECE ALUMINUM CASTING BASE SLEEVES OVER SIGN POST TO
COVER ATTACHMENT BOLTS.
ALUMINUM CASTING #BC1-4 FROM SOUTH COAST LIGHTING &
DESIGN. SECURE TO SIGN POLE WITH STAINLESS STEEL TAMPERPROOF
HARDWARE AFTER SECURING SIGN POST TO J-BOLTS. PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING PER STRUCTURAL ENGINEER CALCULATIONS
SEE SHEET #26.
FABRICATED BY SIGN CONTRACTOR.
FOOTING TO INCLUDE J-BOLTS REQUIRED FOR ATTACHMENT
OF SIGN.
NOTES:
ISOLATE DISSIMILAR METALS.
ALL WELDS TO BE GROUND SMOOTH AND FILLED.
ALL HARDWARE TO BE VANDAL RESISTANT.
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
55o
1
2
1
P13
P1
P1
4
5
FABRICATED ALUMINUM
RINGS WELDED TO POST
4” DIAMETER POLE
CAULKING AT JOINT
FABRICATED ALUMINUM
RING WELDED TO BASE
V I LLA G ETHIRD AVEN
U
E
C
HUL A V I S T A3” DIAMETER POLE
SLEEVES INTO 4”
DIAMETER POLE.
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 524 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAIL C3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11
7'-0"1'-6"1'-0"1'-6"43/4"11/4"23/4" P6
P3
V6
1/4” WIDE OUTLINE
BACKGROUND
BACK OF PANEL
V I LLA G ETHIRD AVEN
U
E
C
HULA V I S T A1 1/2” RADIUS ROUNDED CORNERS
K
SHEET 21
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
01/16/11
SIDE VIEWSCOOTER PARKING SIGN (SINGLE FACED)
SCALE: 3/4"= 1'-0"
Scooter &
Motorcycle
Parking
Only
SPECIFICATIONS FOR SIGN TYPE “K”
1
2
3
4
5
6
7
SIGN PANEL:
1/8” THICK FLAT ALUMINUM SIGN PANEL. ALUMINUM ANGLES
WELDED TO BACK AS BRACKETS. SECURE PANEL TO POST WITH
STAINLESS STEEL TAMPER PROOF BOLTS. PAINT FINISH.
COPY AND SCOOTER GRAPHICS:
REFLECTIVE VINYL ADHERED TO SIGN PANEL FACE.
“VILLAGE” LOGO:
4 COLOR DIGITAL VINYL OUTPUT 3M STANDARD, ADHERED TO FACE OF
SIGN CABINET. NEGATIVE AREAS IN SUN & WAVES TO BE REMOVED TO
SHOW PAINT FINISHED BACKGROUND PANEL.
SIGN POST:
3“ AND 4” DIAMETER ALUMINUM POLES WELDED TO ALUMINUM
BASE PLATE, ANCHOR TO FOOTING WITH STAINLESS STEEL J-BOLTS.
PAINT FINISH.
DECORATIVE POST BASE:
ONE PIECE CAST ALUMINMUM BASE SLEEVES OVER SIGN POST.
ALUMINUM CASTING #BC1-4 FROM SOUTH COAST LIGHTING &
DESIGN. SECURE TO SIGN POST WITH STAINLESS STEEL TAMPERPROOF
HARDWARE AFTER SECURING SIGN POST TO J-BOLTS. PAINT FINISH.
POLE CAP:
STOCK ALUMINUM 3” DIAMETER POLE CAP WELDED IN PLACE.
PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING PER STRUCTURAL ENGINEER CALCULATIONS
SEE SHEET #27.
FABRICATED BY SIGN CONTRACTOR.
FOOTING TO INCLUDE J-BOLTS REQUIRED FOR ATTACHMENT
OF SIGN.
NOTES:
ISOLATE DISSIMILAR METALS.
ALL WELDS TO BE GROUND SMOOTH AND FILLED.
ALL HARDWARE TO BE VANDAL RESISTANT.
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
1
4
5
7
2
3
P1
6 P1
P1
FABRICATED ALUMINUM
RINGS WELDED TO POST
FABRICATED ALUMINUM
RING WELDED TO BASE
1
1/4"
TOP VIEW
6 P1
1 P6
P6ANGLE PAINT FINISH
3” DIAMETER POLE
SLEEVES INTO 4”
DIAMETER POLE.
4” DIAMETER POLE
CAULKING AT JOINT
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
2022/09/27 City Council Post Agenda Page 525 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAILC3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11
1'-3"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"1 1/2” RADIUS ROUNDED CORNERS
SPECIFICATIONS FOR SIGN TYPE “L”
SHEET 22
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
01/16/11
FACILITY IDENTIFICATION SIGN (SINGLE FACED)
SCALE: 3/4"= 1'-0"
SIDE VIEW
1
2
3
4
5
6
7
SIGN PANEL:
3/16” THICK FLAT ALUMINUM SIGN PANEL. ALUMINUM ANGLES
WELDED TO BACK AS BRACKETS. SECURE PANEL TO POST WITH
STAINLESS STEEL TAMPER PROOF BOLTS. PAINT FINISH.
FACILITY NAME:
OPAQUE VINYL ADHERED TO SIGN PANEL FACE. (NAME SHOWN IS
TYPICAL FOR REPRESENTATIONAL PURPOSE ONLY).
“VILLAGE” LOGO:
4 COLOR DIGITAL VINYL OUTPUT 3M STANDARD, ADHERED TO FACE OF
SIGN CABINET. NEGATIVE AREAS IN SUN & WAVES TO BE REMOVED TO
SHOW PAINTED BACKGROUND.
SIGN POLE:
4” DIAMETER ALUMINUM POLE WITH WELDED ALUMINUM BASE
PLATE, ANCHOR TO FOOTING WITH STAINLESS STEEL J-BOLTS.
PER STRUCTURAL ENGINEER CALCULATIONS. PAINT FINISH.
DECORATIVE POLE BASE:
2 PIECE ALUMINUM CASTING (CLAMSHELL) # BCRVS1123.
REVERE SMALL, FROM SOUTH COAST LIGHTING & DESIGN.
ATTACHMENT HARDWARE TO BE TAMPERPROOF. 11” WIDE X 23”
HIGH. PAINT FINISH.
POLE CAP:
STOCK ALUMINUM 4” DIAMETER POLE CAP WELDED IN PLACE.
PAINT FINISH.
CONCRETE FOOTING:
CONCRETE FOOTING PER STRUCTURAL ENGINEER CALCULATIONS
SEE SHEET #28.
FABRICATED BY SIGN CONTRACTOR.
FOOTING TO INCLUDE J-BOLTS REQUIRED FOR ATTACHMENT
OF SIGN.
NOTES:
MOUNTING AND LAYOUT MAY CHANGE BASED ON SITE CONDITIONS.
ISOLATE DISSIMILAR METALS.
ALL HARDWARE TO BE VANDAL RESISTANT.
ALL SIGN ELEMENTS TO HAVE ANTI GRAFFITI COATING.
VERIFY BELOW GRADE CONDITIONS BEFORE CORING FOOTINGS.
TOP VIEW
2 V6
4 P1
5 P1
7
1
1
6
P6
P6
P6
6 P1
P3
3
FRONT AND BACK
1” WIDE OUTLINE
P1
P6ANGLE PAINT FINISH
01/04/2011
THE SIGN CONTRACTOR MUST VISIT THE SITE AND FULLY INFORM
THEMSELVES AS TO ALL EXISTING CONDITIONS AND LIMITATIONS,
FIELD VERIFY EXACT LOCATIONS AND CONDITIONS FOR EACH SIGN
AND NOTIFY THE CITY IN WRITING, OF ANY DISCREPANCIES,
OMISSIONS, OR CLARIFICATIONS AS THEY AFFECT SIGN DESIGN OR
LOCATION.
BACK OF PANEL
2022/09/27 City Council Post Agenda Page 526 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAILC3rd AveVill_DesInt ALL SignsC C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/111 1/2” RADIUS ROUNDED CORNERS
B
SHEET 23
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
01/16/11
2022/09/27 City Council Post Agenda Page 527 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAIL C3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11SHEET12DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs SHEET 14DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/111"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V ENUECHULA V I S T A7'-1"5'-1"01/16/1102/06/1201/04/11 P6V2V3 P3 P1OUTLINEP1P1P1 100 0 50 100 200SHEET05 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS100 0 50 100 200 LOCATION MAP 1 CHULA VISTA THIRD AVENUE VILLAGE “E” - “F” STREETSLOCATION MAP 3 CHULA VISTA THIRD AVENUE VILLAGE “G” - “H” STREETSSHEET04 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC3rd AveVill_DesInt ALL SignsC7MATCH LINE MAP 2MATCH LINE MAP 3 100 0 50 100 200MADRONA STREET"G" STREETLOCATION MAP 2 CHULA VISTA THIRD AVENUE VILLAGE “F” - “G” STREETS 1"3"5"6 1/4"8"1'-2 1/2" P6 P3V6 1/4” WIDE OUTLINEBACKGROUNDBACK OF PANEL01/26/1201/04/11 3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED) SCALE: 1"= 1'-0"V I LLA G ETHIRD A V ENUECHULA V IS TA4'-8"3"SCALE: 1/2” = 1’-0”VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"13V2243’-6”BACK FACE OF SIGNSCALE: 1"= 1'-0"PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)SCALE: 3/4"= 1'-0"SIDE VIEW / SECTIONVI LLA G ETHIRD AVENUECHULA V I S T ACIRCLE AND LETTER “P”TOP VIEWA121 1/2” RADIUS ROUNDED CORNERS
SHEET 24
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
E
01/16/11
2022/09/27 City Council Post Agenda Page 528 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAIL C3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11SHEET12DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs SHEET 14DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/111"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V ENUECHULA V I S T A7'-1"5'-1"01/16/1102/06/1201/04/11 P6V2V3 P3 P1OUTLINEP1P1P1 100 0 50 100 200SHEET05 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS100 0 50 100 200 LOCATION MAP 1 CHULA VISTA THIRD AVENUE VILLAGE “E” - “F” STREETSLOCATION MAP 3 CHULA VISTA THIRD AVENUE VILLAGE “G” - “H” STREETSSHEET04 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC3rd AveVill_DesInt ALL SignsC7MATCH LINE MAP 2MATCH LINE MAP 31000 50 100200MADRONA STREET"G" STREETLOCATION MAP 2 CHULA VISTA THIRD AVENUE VILLAGE “F” - “G” STREETS 1"3"5"6 1/4"8"1'-2 1/2" P6 P3V6 1/4” WIDE OUTLINEBACKGROUNDBACK OF PANEL01/26/1201/04/11 3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED) SCALE: 1"= 1'-0"V I LLA G ETHIRD A V ENUECHULA V IS TA4'-8"3"SCALE: 1/2” = 1’-0”VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"13V2243’-6”BACK FACE OF SIGNSCALE: 1"= 1'-0"PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)SCALE: 3/4"= 1'-0"SIDE VIEW / SECTIONVI LLA G ETHIRD AVENUECHULA V I S T ACIRCLE AND LETTER “P”TOP VIEWA121 1/2” RADIUS ROUNDED CORNERS
SHEET 25
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
G
01/16/11
2022/09/27 City Council Post Agenda Page 529 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAILC3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11SHEET12DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs SHEET 14DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/111"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V ENUECHULA V I S T A7'-1"5'-1"01/16/1102/06/1201/04/11 P6V2V3 P3 P1OUTLINEP1P1P1 100 0 50 100 200SHEET05 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS1000 50 100200 LOCATION MAP 1 CHULA VISTA THIRD AVENUE VILLAGE “E” - “F” STREETSLOCATION MAP 3 CHULA VISTA THIRD AVENUE VILLAGE “G” - “H” STREETSSHEET04 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC3rd AveVill_DesInt ALL SignsC7MATCH LINE MAP 2MATCH LINE MAP 31000 50 100200MADRONA STREET"G" STREETLOCATION MAP 2 CHULA VISTA THIRD AVENUE VILLAGE “F” - “G” STREETS 1"3"5"6 1/4"8"1'-2 1/2" P6 P3V61/4” WIDE OUTLINEBACKGROUNDBACK OF PANEL01/26/1201/04/11 3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED) SCALE: 1"= 1'-0"V I LLA G ETHIRD A V ENUECHULA V IS TA4'-8"3"SCALE: 1/2” = 1’-0”VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"13V2243’-6”BACK FACE OF SIGNSCALE: 1"= 1'-0"PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)SCALE: 3/4"= 1'-0"SIDE VIEW / SECTIONVI LLA G ETHIRD AVENUECHULA VISTA CIRCLE AND LETTER “P”TOP VIEWA121 1/2” RADIUS ROUNDED CORNERS
J
SHEET 26
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
01/16/11
2022/09/27 City Council Post Agenda Page 530 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAILC3rd AveVill_DesInt ALL SignsC C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11SHEET12DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET13DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL SignsSHEET14DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/1101/04/111"1"2'-0"7'-1"5'-1"VI LLA G ETHIRD AVENUECHULA VISTA7'-1"5'-1"01/16/1102/06/1201/04/11 P6V2V3 P3 P1OUTLINEP1P1P1 100 0 50 100 200SHEET05 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS1000 50 100200 LOCATION MAP 1 CHULA VISTA THIRD AVENUE VILLAGE “E” - “F” STREETSLOCATION MAP 3 CHULA VISTA THIRD AVENUE VILLAGE “G” - “H” STREETSSHEET04 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC3rd AveVill_DesInt ALL SignsC7MATCH LINE MAP 2MATCH LINE MAP 31000 50 100200MADRONA STREET"G" STREETLOCATION MAP 2 CHULA VISTA THIRD AVENUE VILLAGE “F” - “G” STREETS1"3"5"6 1/4"8"1'-2 1/2" P6 P3V61/4” WIDE OUTLINEBACKGROUNDBACK OF PANEL01/26/1201/04/113rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED) SCALE: 1"= 1'-0"VI LLA G ETHIRD AVENUECHULA VISTA4'-8"3"SCALE: 1/2” = 1’-0”VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"13V2243’-6”BACK FACE OF SIGNSCALE: 1"= 1'-0"PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)SCALE: 3/4"= 1'-0"SIDE VIEW / SECTIONVI LLA G ETHIRD AVENUECHULA VISTACIRCLE AND LETTER “P”TOP VIEWA121 1/2” RADIUS ROUNDED CORNERS
K
SHEET 27
DATE
SCALE
AS NOTED
DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
01/16/11
2022/09/27 City Council Post Agenda Page 531 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAIL C3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11SHEET12DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs SHEET 14DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/111"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V ENUECHULA V I S T A7'-1"5'-1"01/16/1102/06/1201/04/11 P6V2V3 P3 P1OUTLINEP1P1P1 100 0 50 100 200SHEET05 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS100 0 50 100 200 LOCATION MAP 1 CHULA VISTA THIRD AVENUE VILLAGE “E” - “F” STREETSLOCATION MAP 3 CHULA VISTA THIRD AVENUE VILLAGE “G” - “H” STREETSSHEET04 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC3rd AveVill_DesInt ALL SignsC7MATCH LINE MAP 2MATCH LINE MAP 3 100 0 50 100 200MADRONA STREET"G" STREETLOCATION MAP 2 CHULA VISTA THIRD AVENUE VILLAGE “F” - “G” STREETS 1"3"5"6 1/4"8"1'-2 1/2" P6 P3V6 1/4” WIDE OUTLINEBACKGROUNDBACK OF PANEL01/26/1201/04/11 3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED) SCALE: 1"= 1'-0"V I LLA G ETHIRD A V ENUECHULA V IS TA4'-8"3"SCALE: 1/2” = 1’-0”VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"13V2243’-6”BACK FACE OF SIGNSCALE: 1"= 1'-0"PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)SCALE: 3/4"= 1'-0"SIDE VIEW / SECTIONVI LLA G ETHIRD AVENUECHULA V I S T ACIRCLE AND LETTER “P”TOP VIEWA121 1/2” RADIUS ROUNDED CORNERS
L
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DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
01/16/11
2022/09/27 City Council Post Agenda Page 532 of 617
SHEET 03 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSCNOT TO SCALESECTION DETAIL C3rd AveVill_DesInt ALL Signs C C C C 3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs3rd AveVill_DesInt ALL Signs301/26/1201/04/113"SHEET 10 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 11 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS81232EXISTING STREET NAME SIGN CABINETS:STANDARD INTERNALLY ILLUMINATED STREET NAME SIGN CABINETWITH FLUORESCENT BULBS. SIGN CONTARCTOR TO VERIFY EXISTING CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.GRAPHICS PANEL:RETROFIT EXISTING STREET NAME SIGN CABINETS WITH NEW TRANSLUCENT BACKGROUND PANELS.TRANSCLUCENT VINYL FACE ADHERED TO TRANSLUCENT PANEL. BACKGROUND COLOR = GREEN, OUTLINE = YELLOW AND LETTERS = WHITE. “VILLAGE” LOGO:FOUR COLOR DIGITAL VINYL OUTPUT ADHERED TO FACE OF TRANSLUCENT BACKGROUND PANEL. TRANSLUCENT GREEN VINYL BACKGROUND CUT OUT AND REMOVED.NOTES:SIGN CONTRACTOR TO VERIFY EXISTING SIGN CABINET DIMENSIONS PRIOR TO FABRICATION OF SIGN.STREET SIDE STREET SIDE3rd AveVill_DesInt ALL Signs102/06/1201/04/11 02/06/1201/04/11SHEET12DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 13DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs 3rd AveVill_DesInt ALL Signs SHEET 14DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSSHEET 15DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs4'-8"1'-3"1'-6"7'-0"1'-6"1'-0"1'-6"D1'-3"3"1'-10"43/4"11/4"23/4"2'-6"3'-7"6"7 1/4"1'-3 3/4"3 3/4"7'-6"1'-9"3'-6"4 1/4"7 3/4"8'-0"1'-11"01/04/11 01/04/111"1"2'-0"7'-1"5'-1"V I LLA G ETHIRD A V ENUECHULA V I S T A7'-1"5'-1"01/16/1102/06/1201/04/11 P6V2V3 P3 P1OUTLINEP1P1P1 100 0 50 100 200SHEET05 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS100 0 50 100 200 LOCATION MAP 1 CHULA VISTA THIRD AVENUE VILLAGE “E” - “F” STREETSLOCATION MAP 3 CHULA VISTA THIRD AVENUE VILLAGE “G” - “H” STREETSSHEET04 DATESCALEAS NOTEDDESIGNERFILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGSC3rd AveVill_DesInt ALL SignsC7MATCH LINE MAP 2MATCH LINE MAP 31000 50 100200MADRONA STREET"G" STREETLOCATION MAP 2 CHULA VISTA THIRD AVENUE VILLAGE “F” - “G” STREETS 1"3"5"6 1/4"8"1'-2 1/2" P6 P3V6 1/4” WIDE OUTLINEBACKGROUNDBACK OF PANEL01/26/1201/04/11 3rd. AVENUE VILLAGE - DIRECTIONAL (SINGLE FACED) SCALE: 1"= 1'-0"V I LLA G ETHIRD A V ENUECHULA V IS TA4'-8"3"SCALE: 1/2” = 1’-0”VEHICULAR DIRECTIONAL SIGN - FRONT VIEW9'-6"4'-8"3'-6"13V2243’-6”BACK FACE OF SIGNSCALE: 1"= 1'-0"PARKING DIRECTIONAL - FRONT VIEW (DOUBLE FACED)SCALE: 3/4"= 1'-0"SIDE VIEW / SECTIONVI LLA G ETHIRD AVENUECHULA V I S T ACIRCLE AND LETTER “P”TOP VIEWA121 1/2” RADIUS ROUNDED CORNERS
C
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DESIGNER
FILE NAMETHIRD AVENUE VILLAGESIGN TYPEENVIRONMENTAL GRAPHIC DESIGN2952 MAIN STREET • SAN DIEGO, CA 92113TEL (619) 239-1335 FAX (619) 235-6018DESIGN INTENT DRAWNIGS3rd AveVill_DesInt ALL Signs
02/06/11
2022/09/27 City Council Post Agenda Page 533 of 617
7 279291235163630256 323
5
2
111 5
42 0
1 3
3
7
15621216529
1621 1
9767934
1 6
3 715
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31354 3
4 0
5 83 6
1 4
2 1
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1 8
2 92411
1 058
1 7
1 9
12121 5
1918
3 1 17319
21349 348 361 4
7 1 6
1 7
1 5 317 35359164
1 9Fourth AveGl
over AveGarrett AveLandi
s AveThi
rd AveChurch AveDel
Mar AveTwi
n Oaks AveD a v i d s o n S t
E S t
F S t
C e n t e r S t
P a r k W y
G S t
V a n c e S t
R o o s e v e l t S t
H S t
A lv a r a d o S t
M a d r o n a S t
C y p r e s s S t
Church AveDel
Mar CtChurch AveSecond AveD S t
Gl
over AveDowntown Chula Vista Parking Management Study Attachment 2
Existing Public Parking Diagram
Park
Plaza
Parking
Structure
Pay
Lot
5
Pay
Lot
3
Pay
Lot
2
Pay
Lot
1
Pay Lot
8
Pay
Lot
10
Public Off-Street Parking Supply
Norman Park
Sr. Ctr. Lot
Pay Lot 1
Pay Lot 2
Pay Lot 3
Park Plaza Parking Str ucture
Pay Lot 5
Pay Lot 8
Pay Lot 10
Norman Park Senior Center Lot
14
74
118
670
42
53
28
15
Paid Off-Street Public Parking
Free Off-Street Public Parking
Parking Supply#
Metered On-Street Parking Location
Predominantly Metered
On-Street Parking Block
Predominantly Free
On-Street Parking Block
Parking District
2022/09/27 City Council Post Agenda Page 534 of 617
From:
Sent: Friday, September 23, 2022 2:18 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Cc:
Subject: Written Comments for September 27, 2022 City Council Meeting -- Item 7.2 Parking
Management Plan
Dear Sir Or Madam,
On behalf of Smiser Family Properties, Inc., and EAS, LLC, the owners of the properties
located at 310 and 340 Third Avenue in Chula Vista, I write to submit the following comments regarding
the ongoing Parking Management Plans for the Third Avenue District which will be discussed at the
upcoming City Council meeting on September 27. The parking management plan is presented at section
7.2 of the agenda. The updated staff report attached to the agenda appears to indicate that
recommendation #7, a $0.50/hour fee for the parking structure located at 340 F St. will not be taken up
at the meeting and may be tabled until a later date. However, we are submitting the following
comments that we had prepared in anticipation of a discussion of the proposal and respectfully request
that Council consider these issues as it continues to assess the parking issues throughout the Third
Avenue District:
1. By way of background, under a 1983 Agreement, the owners of the 6 parcels that surround the
parking structure were obligated to make monthly payments to repay the city for the cost of
constructing the parking garage. The original “Reciprocal Grant of Easement and Declaration
Establishing Restrictions and Covenants” (“1983 Agreement”) was put in place around
December 15, 1983, and had an original fixed term of 35 years, and expired on or around
December 15, 2018. Under the 1983 Agreement, the same parcel owners were also fully
responsible for the daily operation of the structure and for all costs to maintain and operate the
structure. There was never a fee charged for parking in the structure that we are aware of
during that term. Instead, these six parcel owners paid for all of the costs required to operate
the garage such as electricity, lighting, sweeping, power washing, trash, elevator maintenance
and repairs, insurance and everything else. However, despite this arrangement, the parking
structure was fully open to the public for free parking. The net result is that (1) the 6 parcel
owners paid for the costs to construct the parking structure; and (2) the 6 parcel owners paid all
operational expenses during the 35 year term of the 1983 Agreement, yet the garage was open
to the public for free parking.
2. In light of the monetary terms and history described in item 1, and in light of the design of the 6
parcel development surrounding the garage which provides the primary parking available for
the 6 parcels, the 6 parcel owners’ needs should be factored into the future plans for the
parking structure. In fact, at least two of the parcels are physically connected to the parking
structure via stairs or a walking bridge, making the structure an integral part of these properties
as originally designed.
3. Moreover, the entire Third Avenue Village is an area of redevelopment that features many small
business operators that are working hard to revitalize this important part of Chula Vista. Many
of these business owners, particularly in these economic times where the prices of everything
Warning:
External
Email
Written Communications - Received 9/23/22
Item #7.2 - Smiser
2022/09/27 City Council Post Agenda Page 535 of 617
are skyrocketing, are already stretched thin. We do not want to see a decision made that would
impose even more costs on such people and businesses without careful consideration. The
worst case scenario would be a decision by the city council that risks reversing all of the years of
hard work and progress that has been made to improve the Third Avenue Village area.
4. Given all of these important and competing interests, this is not a simple project. Yet, as we
understand it, city staff plans to simply ask the city council to approve their proposed rate of a
new $0.50/hour parking fee to be implemented at the parking structure. However, as discussed
further below, no details on the specifics of how the new parking fee will be implemented are
currently decided.
5. Representatives from Smiser Family Properties met with Mr. Barker and Ms. Elliott to discuss
the Parking Management Plan, and Mr. Barker and Ms. Elliot separately provided a repeat
presentation of the Parking Management Plan to Joe Warren from Smiser Family Properties as
part of his recent joining of the board of the Third Avenue Village Association Board of
Directors. During these meetings, the parties discussed many questions and concerns regarding
how the $0.50/hour parking fee will be implemented. For example, will there be mechanical
gates to control ingress and egress from the parking structure? How will that impact traffic
congestion in an already busy area, particularly in front of the Castillejo’s Eye Institute where
there are continually parked vehicles dropping off patients near one of the main parking garage
entrances? Will there be a live cashier to process payments or will it all be handled
electronically? Will there be any free short term parking? Will business owners and tenants of
the 6 surrounding parcels receive any parking vouchers, monthly parking passes, discounted
rates, etc., for their tenants and their employees? Mr. Barker and Ms. Elliott mentioned that
one potential idea would be an entrance gate dedicated for employees of surrounding
businesses, but that was just a potential idea at this point. In fact, for every one of these types
of questions on how the parking fees will be implemented, the uniform response was that none
of those details are currently decided, so those specifics cannot yet be addressed. Instead, they
would solely be asking city council for approval of the $0.50/hour fee at this time. All details
regarding the implementation of the fee parking program in the garage would be decided once
the fee is approved.
6. It is frankly very difficult for us to support or oppose the $0.50/hour proposal without knowing
any details of how the plan will be implemented and what impact it will have on our employees,
our tenants, their customers, and the surrounding businesses in the Third Avenue Village. If a
parking fee is going to be imposed, we would like to see it done in conjunction with a full plan to
implement the new parking fee program. In our opinion, it is difficult to understand how the
0.50/hour rate was determined without knowing such details on the implementation, and
therefore difficult to know if such a fee will meet whatever revenue needs exist.
7. Given the fact that the parking structure has successfully operated for over the past 35 plus
years without a daily parking fee, what other avenues have been explored for funding the
operations of the garage and why were they dismissed?
8. Is the goal of the parking structure to become a profit center to build reserves for the
construction of additional parking structures in the future, and if so, is that appropriate and fair
or even necessary at this time?
Written Communications - Received 9/23/22
Item #7.2 - Smiser
2022/09/27 City Council Post Agenda Page 536 of 617
9. In summary, while we recognize that there are costs required to operate the parking structure,
we do not want to see this done in a way that becomes a deterrent to businesses and customers
wanting to come visit Third Avenue, particularly at this time where so many efforts are being
made to revitalize the area.
Best regards,
Joe Warren
Smiser Family Properties
CABRE 01977609/01987240
Coronado, CA 92178
Written Communications - Received 9/23/22
Item #7.2 - Smiser
2022/09/27 City Council Post Agenda Page 537 of 617
Downtown Chula Vista
Parking Management Plan
September 27, 2022
Item No. 7.2
1
City Council
2022/09/27 City Council Post Agenda Page 538 of 617
Downtown Parking District 22022/09/27 City Council Post Agenda Page 539 of 617
Map of Parking Facilities 32022/09/27 City Council Post Agenda Page 540 of 617
Public Parking by Cost & Time Restriction 42022/09/27 City Council Post Agenda Page 541 of 617
Breakdown on Off-Street Spaces 52022/09/27 City Council Post Agenda Page 542 of 617
Parking Available within Walking Distance 62022/09/27 City Council Post Agenda Page 543 of 617
Weekday Parking Occupancy 72022/09/27 City Council Post Agenda Page 544 of 617
Parking Structure
Park Plaza Parking Structure
8
•670 spaces
•Completed in 1984
•1983 agreement with
adjacent owners
•Agreement expired in
2018
•City responsible for
maintenance, operation
and capital
improvements
2022/09/27 City Council Post Agenda Page 545 of 617
Objectives of the Downtown Chula Vista PMP
•Develop a more holistic understanding of public
parking demand within the Parking District
•Assess the City’s parking infrastructure and
operational practices
•Forecast parking demand within the project
study area
•Provide recommendations to efficiently utilize
parking resources and manage future parking
demand
92022/09/27 City Council Post Agenda Page 546 of 617
Analysis Tools
•Parking data
collection (inventory,
occupancy, turnover,
and walking distance)
•Interviews and on-
line questionnaires
•Stakeholder meetings
•Parking demand
analysis
102022/09/27 City Council Post Agenda Page 547 of 617
PMP Metrics and Goals
•85% Occupancy within 1/8
of a Mile
•Encourage Turnover of
Spaces near Commercial
Uses
112022/09/27 City Council Post Agenda Page 548 of 617
Existing Parking Occupancy
Existing Parking
Supply Adequate
for Current
Demand
122022/09/27 City Council Post Agenda Page 549 of 617
Patron/Business Interviews -1
Yes, 70%
Unsure,
12.50%
No, 17.50%
BUSINESS: WOULD LIKE METERS
TO HAVE A MORE CONVENIENT
FORM OF PAYMENT (SUCH AS
CREDIT CARDS)
Yes, 64%
No, 28%
Unsure, 8%
PATRONS: WOULD LIKE METERS
TO HAVE A MORE CONVENIENT
FORM OF PAYMENT (SUCH AS
CREDIT CARDS)
132022/09/27 City Council Post Agenda Page 550 of 617
Patron/Business Interviews -2
Yes, 54%
No, 46%
PATRONS: DISCOURAGED TO
VISIT BECAUSE OF PARKING
Strongly
Agree,
7.50%
Agree, 25%
Neutral,
17.50%
Disagree,
30%
Strongly
Disagree,
20%
BUSINESS: SATISFIED WITH
QUANTITY OF PARKING CLOSE TO
THEIR BUSINESS
142022/09/27 City Council Post Agenda Page 551 of 617
Parking District Financial Analysis 152022/09/27 City Council Post Agenda Page 552 of 617
Recommendation #1
Install Smart Meters
162022/09/27 City Council Post Agenda Page 553 of 617
Findings #1 17
•It was determined from the outreach surveys that 64% of respondents
indicated that the lack of convenience of the coin-operated parking
meters was a deterrent.
•Both patrons and business owners indicated a strong preference for
allowing more convenient forms of payment at meters.
•Smart Meters increase parking efficiency and revenues by maximizing
parking turn-over.
•Smart meters have the following additional benefits:
•Parking conditions can be monitored remotely and allow for real
time parking analysis without the high cost of physical data collection
•Financial metrics can easily be tracked
•Allows City to adjust and control enforcement periods remotely, such
as during special events.
2022/09/27 City Council Post Agenda Page 554 of 617
Recommendation #2
Shift Parking
Enforcement Time
from 9:00 AM -
6:00 pm to 10:00
AM -8:00 PM
182022/09/27 City Council Post Agenda Page 555 of 617
Findings #2 19
•Altering the parking enforcement hours to
coincide with business operation hours
will enhance ability to manage supply
during highest demand periods and
facilitate parking turnover.
•Parking in front of dining and drinking
establishments peaks in the early evening.
Since current enforcement ends at 6:00
pm, the prime spaces are taken up by
longer term parkers such as residents and
employees instead of patrons.
•There is not high demand prior to 10:00
am. Starting enforcement later reduces
staff time for ticketing when there are few
cars parking and allows for early deliveries
and pick-up at businesses
2022/09/27 City Council Post Agenda Page 556 of 617
Recommendation #3
Update Parking
Fees
•$0.75 / hour -On-Street
Parking (meters)
•$0.50 / hour -Off-street
Parking (lots & structure)
202022/09/27 City Council Post Agenda Page 557 of 617
Findings #3 21
Jurisdiction Parking Rate
City of San Diego $1.25 /hour
City of La Mesa $0.75 / hour
•Smart meters will necessitate operational costs
such as software and credit card processing
fees which range from $0.27 -$0.35 per swipe.
The fee needs to be increased to cover these
and other related costs
•The parking fee is lower for the off-street lots
and parking structure to encourage parking in
these locations in order to free-up spaces in
front of business.
•The City is now responsible for maintenance
and capital improvements to parking structure.
The revenue from the parking structure will
help off-set these costs.
•Chula Vista’s parking user fees is currently
among the lowest in the region indicating that
it may be undercharging
2022/09/27 City Council Post Agenda Page 558 of 617
Recommendation #4
Update Wayfinding Signage
222022/09/27 City Council Post Agenda Page 559 of 617
Findings #4 23
•Existing signage is inconsistent
•Wayfinding for off-street
parking and parking structure is
unclear
•Parking enforcement hours and
parking rates need to be visible
and easily understood
2022/09/27 City Council Post Agenda Page 560 of 617
Recommendation #5
Update In-Lieu Parking Fee Program
242022/09/27 City Council Post Agenda Page 561 of 617
Findings #5
•Parking In-Lieu Fee is
calculated based on the value
of the land that would be
occupied by a single parking
space (not the cost of
constructing a space)
•Cost is insufficient to
significantly contribute to
construction of additional
parking and should be based
on parking construction costs.
•Current In-Lieu Parking Fee
Program should explicitly
apply to residential land uses.
252022/09/27 City Council Post Agenda Page 562 of 617
Recommendation #6
Facilitate Non-
Vehicular
Transportation
Modes
262022/09/27 City Council Post Agenda Page 563 of 617
Findings #6 27
•Accessible and visible non-
vehicular parking spaces
encourages less reliance on
automobile and therefore reduces
parking demand
•The recommendation would help
avoid potential sidewalk clutter
and trip hazards from bicycles and
scooters not having convenient,
safe parking
2022/09/27 City Council Post Agenda Page 564 of 617
Recommendation #7
Park Plaza Parking Structure
Improvement and Maintenance
•Implement parking fee of
$0.50/hour
•Various capital projects
for physical
improvements, including
ADA
•Signage and striping
282022/09/27 City Council Post Agenda Page 565 of 617
Findings #7 29
•Agreement for adjacent businesses to
maintain and operate structure expired at the
end of 2018 and the City now has financial
responsibility for all maintenance, operations,
and capital improvements of parking
structure.
•The appropriate funding source is parking fee
revenues from the Parking Meter Fund (and
not the General Fund)
•Implementation of a parking fee and access
control would encourage parking turnover and
reduce the number of vehicles occupying
spaces for an extended period of time
•There is deferred maintenance that needs to
be addressed for the 38-year old structure
2022/09/27 City Council Post Agenda Page 566 of 617
Recommendation #8
Curbside Management
•Flexible curbside
management for a
variety of parking uses
•Signage
•Consider providing
spaces for food
delivery/app-based
delivery
302022/09/27 City Council Post Agenda Page 567 of 617
Findings #8 31
•Absence of adequate
commercial loading and
short-term parking
areas encourages
double-parking which
was identified during
field observations. This
results in blocking
through traffic and
parking areas.
•Increased use of food-
delivery services has
created a demand for
short-term spaces.
2022/09/27 City Council Post Agenda Page 568 of 617
Recommendation #9
Norman Park Senior Center
•Remove meters and
increase time restriction
to four hours
•Permitted senior parking
only
•Consider 1-2 spaces with
one-hour limit for short-
term use
322022/09/27 City Council Post Agenda Page 569 of 617
Finding #9 33
Parking Time Limitations Conflict
with Norman Park Activities
Yes, 85%
No, 12%
Not applicable, 3%
NORMAN PARK PATRONS: DISCOURAGED TO VISIT NORMAN
PARK SENIOR CENTER ON DUE TO PARKING
2022/09/27 City Council Post Agenda Page 570 of 617
Recommendation #10
Special Events Management
342022/09/27 City Council Post Agenda Page 571 of 617
Findings #10 35
•Field and drone observations
identified that parking lots
were less than 50% occupied
during special community
events.
•On-street parking occupancy
was over 85% indicating lack of
awareness of surface parking
locations and perception that
they may be higher cost
2022/09/27 City Council Post Agenda Page 572 of 617
Recommendation #11
Expand District Boundaries
362022/09/27 City Council Post Agenda Page 573 of 617
Findings #11 37
•21 meters are technically
located outside of the
Parking District
Boundaries though
operated as if they are
included
•This administrative
change would clarify the
status of these 21 meters
2022/09/27 City Council Post Agenda Page 574 of 617
Recommendation #12
Provide Funding for Future
Parking Supply
382022/09/27 City Council Post Agenda Page 575 of 617
Findings #12 39
•Based on analysis of future
growth within and around the
parking district approximately 200
spaces will be needed in the
future depending on pace of
redevelopment
•No current funding source is
identified to construct additional
parking to accommodate
anticipated future demand
2022/09/27 City Council Post Agenda Page 576 of 617
Recommendation #13
Curb Café Recommendations
402022/09/27 City Council Post Agenda Page 577 of 617
Findings #13 41
•Pandemic created need for
outdoor dining
•Curb café program has been
generally successful
•Limited number of curb
cafes allowed by program
does not have significant
effect on parking supply
2022/09/27 City Council Post Agenda Page 578 of 617
Recommendation #14
Electric Vehicle
Charging
Stations (EVCS)
422022/09/27 City Council Post Agenda Page 579 of 617
Findings #14 43
•EV ownership in Chula Vista has increased every year since 2016
•Legislation that encourages EV use indicates that this trend will continue
2022/09/27 City Council Post Agenda Page 580 of 617
Implementation Steps 44
Implementation Process PMP Recommendations
1. Smart meters
9. Modify Norman Park parking restrictions
11. Expand Parking District boundary
2. Shift parking enforcement hours
3. Update parking fees
5. Revise Parking In-Lieu Fee Program
7. Park Plaza Parking Structure improvement
4. Update wayfinding signage
6. Facilitate non-vehicular tranportation
8. Curbside management
10. Special events management
12. Future parking supply (capital reserve)
13. Curb Café recommendations
14. Electric vehicle charging stations
Proposed for Approval Tonight
Subsequent City Council Actions
Staff-Level Administrative Actions
2022/09/27 City Council Post Agenda Page 581 of 617
RECOMMENDATIONS
45
1.Adopt the Resolution approving the Downtown Chula
Vista Parking Management Plan, dated August 2022
2.Implement Recommendation #1 –Smart Meters
3.Implement Recommendation #9 –Modify parking
restrictions at Norman Park Senior Center Parking Lot
4.Implement Recommendation #11 –Expand the Parking
District Boundary2022/09/27 City Council Post Agenda Page 582 of 617
(Backup slides)462022/09/27 City Council Post Agenda Page 583 of 617
Data Collection and Outreach
•Parking data collection
•Inventory of public parking spaces
•Parking occupancy surveys
•Parking turnover observations
•Walking distance analysis
•Public outreach
•Intercept online surveys
•Pop-up booths at community event
•TAVA presentations
•Norman Park Senior Center presentations
472022/09/27 City Council Post Agenda Page 584 of 617
Existing Parking Occupancy
Parking Occupancy on Third Avenue
48
Percent Occupancy
Segment 7AM - 9AM 11AM - 1PM 3PM - 5PM 6PM - 8 PM 9PM - 11PM
E to Davidson 50% or below 70.1% - 85%50.1% - 70%50.1% - 70%50% or below
Davidson to F 50% or below 70.1% to 85%Above 85%Above 85%70.1% - 85%
F to Madrona 50.1% - 70%Above 85%Above 85%Above 85%Above 85%
2022/09/27 City Council Post Agenda Page 585 of 617
PMP Results 492022/09/27 City Council Post Agenda Page 586 of 617
v . 0 03 P a g e | 1
September 27, 2022
ITEM TITLE
Employment Agreement: Extend and Amend City Manager Employment Agreement
Location: No specific geographic location
Department: Human Resources
Environmental Notice: The activity is not a “Project” as defined under Section 15378 of the California
Environmental Quality Act State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no
environmental review is required.
Recommended Action
Adopt a resolution approving the amended City Manager employment agreement.
SUMMARY
On August 9, 2022, the City Council convened in closed session to evaluate the City Manager’s performance
and consider possible terms for extension. Based on direction from City Council, terms for a contract
amendment were prepared and agreed to by the City Manager. Terms provide for an extension of the
contract until June 30, 2025, with 5% annual salary increases beginning the pay period that includes June 20,
2023 and June 20, 2024. The amendment also provides for a standard executive severance package in the
event of early termination equivalent to 9 months of salary and health benefits.
ENVIRONMENTAL REVIEW
Environmental Notice
The activity is not a “Project” as defined under Section 15378 of the California Environmental Quality Act
State Guidelines; therefore, pursuant to State Guidelines Section 15060(c)(3) no environmental review is
required.
Environmental Determination
The Director of Development Services has reviewed the proposed activity for compliance with the California
Environmental Quality Act (CEQA) and has determined that the activity is not a “Project” as defined under
Section 15378 of the State CEQA Guidelines; therefore, pursuant to Section 15060(c)(3) of the State CEQA
Guidelines, the activity is not subject to CEQA. Thus, no environmental review is required.
2022/09/27 City Council Post Agenda Page 587 of 617
P a g e | 2
BOARD/COMMISSION/COMMITTEE RECOMMENDATION
Not applicable.
DISCUSSION
On June 9, 2020, the City Council approved the appointment of Maria Kachadoorian as City Manager effective
June 20, 2020, and Ms. Kachadoorian’s employment agreement. Council subsequently approved amended
employment agreements at their meetings of August 10, 2021 and August 9, 2022. The existing agreement
expires June 30, 2023.
On August 9, 2022, the City Council convened in closed session to evaluate the City Manager’s performance.
Based upon her performance, possible terms for an extension were also considered and directions given to
the City Attorney. Consistent with that direction, terms for a contract amendment were prepared and agreed
to by the City Manager. Terms provide for an extension of the contract until June 30 , 2025, with 5% salary
increases to be implemented on the pay period that includes June 20, 2023 and June 20, 2024. The
amendment also provides for a standard executive severance package in the event of City Council early
termination of the contract equivalent to 9 months of salary and health benefits.
Approval of the resolution will approve the amended employment agreement on the terms presented.
DECISION-MAKER CONFLICT
Staff has determined that the action contemplated by this item is ministerial, secretarial, manual, or clerical
in nature and, as such, does not require the City Council members to make or participate in making a
governmental decision, pursuant to California Code of Regulations Title 2, section 18702.4(a). Consequently,
this item does not present a conflict under the Political Reform Act (Cal. Gov't Code § 87100, et seq.). Staff is
not independently aware and has not been informed by any City Council member, of any other fact that may
constitute a basis for a decision maker conflict of interest in this matter.
CURRENT-YEAR FISCAL IMPACT
New personnel expenditures totaling approximately $633 are offset in full by unanticipated Property Tax
revenues.
ONGOING FISCAL IMPACT
Ongoing fiscal impacts associated with the proposed amendment is estimated to total approximately $17,
105 for FY 24 and an additional $16,025 for FY 25 for the General Fund. Such costs will be incorporated into
the City Manager’s office budget in future budget years.
ATTACHMENTS
Staff Contacts: Courtney Chase, Director of Human Resources/Risk Management
GENERAL FUND BUDGET ADJUSTMENTS SUMMARY
Department Personnel Services Revenues Net Cost
Administration 633$ -$ 633$
Non-Departmental (633) (633)
TOTAL EST. GENERAL FUND COST 633$ (633)$ -$
2022/09/27 City Council Post Agenda Page 588 of 617
RESOLUTION NO.
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF
CHULA VISTA AMENDING THE CITY MANAGER
EMPLOYMENT AGREEMENT TO EXTENT ITS TERM UNTIL
JUNE 30, 2025, PROVIDE FOR TWO FIVE PERCENT ANNUAL
SALARY INCREASES, AND PROVIDE STANDARD
EXECUTIVE SEVERANCE BENEFITS
WHEREAS, on June 9, 2020, the City Council of the City of Chula Vista approved the
appointment of Maria Kachadoorian as City Manager effective June 20, 2020 and approved Maria
Kachadoorian’s City Manager Employment Agreement; and
WHEREAS, Section 7C of the City Manager Employment Agreement states, in part, “The
City Council may increase the Manager’s Base Salary at any time in the sole discretion of the City
Council”; and
WHEREAS, Section 7D further reads, “Manager’s Base Salary increases approved by the
City Council from time to time pursuant to this Agreement shall not require an amendment to this
Agreement to be effective. Such may be set forth in an annual salary resolution or minute action
approved by the City Council and ratified by resolution”; and
WHEREAS, on August 10, 2021, after evaluating the City Manager’s performance, City Council
approved an amendment to the City Manager salary and benefits effective August 13, 2021; and
WHEREAS, on August 9, 2022, the City Council convened in closed session to evaluate the
City Manager’s performance and consider possible terms for extension; and
WHEREAS, based on direction from City Council, staff prepared terms for a contract
amendment agreed to by the City Manager to provide for an extension of the contract until June 30,
2025, for 5% annual salary increases beginning June 20, 2023, and for a standard executive severance
package in the event of early termination equivalent to nine months of salary and health benefits.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula Vista,
that the City Council:
1. Approves the amendment of the City Manager Employment Agreement to incorporate
an extension of the contact to June 30, 2025, a 5% annual salary increase on June 20,
2023 and June 20, 2024, and the standard executive severance package in the event of
early termination equivalent to nine months of salary and health benefits;
2. Authorizes and directs the City Attorney to prepare an amendment to the City Manager
Employment Agreement consistent with the terms approved herein;
3. Authorizes and directs the Mayor to execute such amended City Manager Employment
Agreement; and
4. Directs a copy of the amended City Manager Employment Agreement to be kept on
file with the City Clerk’s Office.
2022/09/27 City Council Post Agenda Page 589 of 617
Presented by Approved as to form by
Courtney Chase Glen R. Googins
Director of Human Resources/Risk Management City Attorney
2022/09/27 City Council Post Agenda Page 590 of 617
Office of the City Attorney
MEMORANDUM
To: Hon. Mayor Mary Casillas Salas
Kerry Bigelow, City Clerk
CC: Karla Mendez, Senior Council Assistant
Sheree, Kansas, Deputy City Clerk
Via: Board of Ethics Interview Panel
From: Glen Googins, City Attorney
Date: September 12, 2022
Re: Nominations for Appointments to Board of Ethics
Pursuant to Chula Vista Municipal Code section 2.28.050(A), a panel ("Panel") consisting of
a Board of Ethics Member (Carmen Torres) and Charter Review Member (Dean Disharoon)
interviewed applicants for appointment to the Board of Ethics (four vacancies ) on July 27,
2022 and August 29, 2022 and hereby nominate the following for appointment to the Board of
Ethics:
• Scott Wm. Davenport
• William Gersten
• Jose Torres, Jr.
• Alexia Velissaropolos
Scott Wm. Davenport would replace Mario Salzmann, William Gersten would replace Alex
Welling, Jose Torres, Jr. would replace Stephanie Teel and Alexia Velissaropolos would replace
Karla Chinn.
The Panel would like to place the below nomination for appointment to the Board of Ethics on
the September 27, 2022 Council Agenda for ratification and schedule the oaths of office for the
following meeting.
Thank you
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Original Message-----
From: Patti Boman <
Sent: Friday, September 23, 2022 4:20 PM
To: CityClerk <CityClerk@chulavistaca.gov>
Subject: Public comment September 27, 2022 at 5:00 p.m item 10.1 in support of
Warning: External Email
Ín support of item 10.1 (Rainbow Ride)of Agenda September 27,2022 My name is Patricia Boman, I
am president of Rainbow Spaces, past president of Pflag San Diego and a volunteer with SD Lgbt
Center. I have lived in South Bay since I got married in 1975,been self employed since 1984 and I
support the Rainbow Ride as a mom of a wonderful gay man in hopes that other lgbtqia kids see
that they have the support of other adults, in case they are not supported at home. Lgbtqia kids
have a high incidence of depression, anxiety and suicide due to the lack of support in their families
and hate filled rhetoric of some churches that have no business in government which is supposed to
be for all people.
We would be very grateful to the City of Chula Vista for supporting our efforts.
With gratitude
Patti Boman
Written Communications - Item 10.1
Received 9/26/22 - Boman
2022/09/27 City Council Post Agenda Page 617 of 617