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CITY OF C: VISTA
ASSE: r MANAGEMENI PROGRAM
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The As,selt Manag�emen't Journey
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ASSET MANAGEMENT PROGRAM ( AMP )
Building Management System BMS
Drainage
Management System DMS
Fleet Management System FMS
�� � � General Government Management System GGMS
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,� Open Space Management System OSMS
Parks Management System PMS
Roadway Management System RMS
Urban Forestry Management System UFMS
Wastewater Management System WMS
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RISK
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COSTS FOR SUST: 'AINABIL, ITY
Developing preservation and rehabilitation strategies and
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associated costs
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Verifying Prio�rit I ies and available resources
IT performing a software upgrade to Lucity
Data migration and opening public access (provide real
time transparency)
Public Outreach
PUBLIC OUTREACH EFFORNmrs
Stakeholder enga: gement
Re -Iengage AM� P�AC
Present to ciov ,lic groupIs
and a� ssoIc "i� ations
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PUBLIC OUTREACH EFFO� R rS
Simple, summary materials,
Harbor Fest flyer
FAQ,
Website content
Resident engagement and feedback
Mailer with tear-off reIply card
Online form for comment's
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Link to existing city communications
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MINOR
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CONDUCTED FOR THE
CITY O�F CHULA VIS�TA
PRESENTED �B�y
TiMOTHY McLARNEY PH.D.
I:) U R I:) OSE OF, S F U D Y
oGauge t� h� e feasi 'i'� bility of an i' nfrasitrlu, cture reven� ue
meas, ure
0 Identify how an in� frastructure meas, ure could be b: est
a a a a 8 a
aligned with community priorities & preferences
oGather, information neede� d fo� r colmmun *ication� s &
o u t re a ch-
(00e,
�R A T ��E �G I ��E S,
T
44i, I
R U'ENORTH Oil IBI W' B
R E S E A R C H
METHODOLOGY OF STUDY
oTelephon� e su: rvey
oConducted July 27th to August 5th,, 2015
op
oEnglish & Spanish
o� 19 minute average
• Random sample
o800 likely November 2016 voters
a
O' Split SampleM 400 received sales tax, 400 received bond
a 0 + 0
• Overa����� I I margin o f error 3 . 5 ?/co, 4 ,. 9yco pleir version:
T W B S T ��R A T ��E �G I ��E S,
E S E A R H
R U'ENORTH B
IMPORwnrANCE OF ISSUES
0 Extremely important In Very important
Protecting the supp�ly of water F�F, FAI I
I
IN ANNE
Creating jobs and improving the local economy
M�aintaining the quality o�f educatio,n in local scho�ols
Improving public safety 1 1110 J 1 @111 1!
Protecting the environment
Maintaining the quality of city services, facilities and infrastructure
Preventing local tax increases
Reducing traffic congestion
Improving local property val�ues
0 10 20, 30 40 50 60 70, 80 90 100
%Respondents
(00ell
S T ��R A T ��E �G
R U'ENORTH R'WkCMMW*n1Aa'WWNngF41*WWWW
r, R E S E A R C H
BIGGEST ISSUE FACING NEIGHBORHOOD
Improving public safety 16.5
Improving streets, roads 16.3
No issues, everything is okay 12.4
Not sure, cannot think of any 9.1
Addressing d�rought, water issues 8.7
Reducing traffic congestion 7.6
Improving local jobs, economy 7.�5
Improving education 7.2
Limiting growth, development 4.0
Improving environmental efforts 3.1
Providing more affordable housing 3.0
Addressing homeless issue 2.5
Reducing taxes 2.4
Addressing illegal immigration issues 1 .8
Enforcing laws 1 .8
Addressing parking issues 1 .1
Improving government, leaders,hip, 1 .0
Improving p�ublic transportation 0.8
0 5 10, 15 20
%Respondents
"'is.)(00e,
S T ��R A T ��E �G I ��E S,
TRU'ENORTH T B W' B R'WkC"W*n1&a'VfiWNngPW*PMdWWW
�Jr, R E S E A R C H
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I N I F I A INNIN BA I.. LOT r i... ST
To provide ad� equate fundin:g for essential cit�y proje�cts and services,
a
including :
• Repairing and maintaining city streets, fixing potholels,, sidewalks and
s,torm drains
• Upg rading aging piolice�, fire and 9-1-1 emergency response facilities,
eq� uipment and communications to ens,ure reliable respon:se
0 0
• Mai'nta� i� ning parks, recreation and libra, ry facilities and services
• And m�aking wate�r conservation and other infrastructure improvements
['Sales Tax] Shall the Cit�y of Chula, Vista enact a one - half c,ent sales tax
fo� r a, period not to exceed five years, with i' nd� ependent citizen
oversight, annual reports to the com: munity, and all: m� on� ey useld to
0
improve, Chu, la Vista ?
[�Bo�nd] Shall the City of Chula, Vista issue 200, million dollars in bon� ds,
with independent citiz,en oversight, annual reports to the community,
and all money used to impro�ve Chula Vista
�R A T ��E �G I ��E S,
R U'ENORTH Oil IBI W' B
R E S E A R C H
15.8 12.3
...........
TAX THRESHOLD4.1 ONE =mQUARTERm= CENT
SALES T:AX
Not sure
5.9
Definitely no Definitely yes at
20.0
�half-cent (Q5)
3�7.7
ffOI�111"
Off",
Pro bably no
6�.7
0
Probably yes Definitely yes
21 .3 8.3
S T ��R A T ��E �G I ��E S,
T R U'ENORTH T B W' B pwkC"w*nI&a WwNngpw*pmdWww
I rr, R E S E A R C H
0
TAX THRESHOLD , BOND
0 Definitely yes Probably yes Probably no 0 Definitely no iiiij� Not s u re
,oil
$57 per $1 00k 34% 56%
$46 per $1 00k
NNE 43�% 50%
$34 per $1 00k 48% 4 6%
$28 per $1 00k 50% 45
0 10 20 30 40 50 60 70 80 90 100
%Bond Verslon �Respondents
S T ��R A T ��E �G I ��E S,
R U'ENORTH T B W' B R'wkCmmw*nIAa
r, R E S E A R C H
00
TAX THRESHOLD O� F $ ...L86 ANNUALY
Refused
Not sure 0.7
5.2 Definitely yes
21 .6
Definitely no
351.0
511 % ro�bably yes
F�P
PF 21 .6
wil
Pro bably n�o
15.9
(00el,
TS T ��R A T ��E �G I ��E S,
R U'ENORTH T B W' B P'NkC"mma WwNngpw*pmdWww
rr, R E S E A R C H
PROGRAMS & PROJECT'S
0 Strongly favor 0 Somewhat favor
Pave, maintain and repair city streets and fix potholes
Pave,mainitain and repair city stre ts
Upgrade the City's irrigation,drainage systems to conserve d�rinkinig water
Retrofit storm drains to capture trash and reduce water pollution
IN III
Repair or replace failing storm drain pipes that can create sink ho es
Upgrade police,fire,9-1-1 response facilities,equipment,communications
Repair broken sidewalks,curbs and gutters 0
Improve wildfire response and prevention
Maintain parks,rec.facilities inclu�ding courts,fields,pools, playgrounds
Maintain safe and clean parks
Repair libraries,rec.centers,fire stations/ro�ofs, plumbing,elect systems
Maintain public libraries and technology
Replace aging police,fire,public safety vehicles to ensure reliable response
Remove asbestos,lead paint,hazards from libraries,centers,fire stations
Provide infrastructure needed to attract a four-year University to Chula Vista
Remove graffiti faster
0 10 20 30 40 50 60 70, 80 90 100
%Resp o n d e nt s
(00ell
TS T ��R A T ��E �G I ��E S
R U'ENORTH T B W' B RWkC"W*n1&a WWNngPW*PffldWWW
rr, R E S E A R C H
POSITIVE ARGUMENTS
E Very convincing Somewhat convincing
Measure will ensure po�lice,firefighters have equipment to respond quickly
City's storm d�rain system is 501+yrs ol�d, need of repair before collapsing
MolillillillillillillillillillillillillilliillillillillillillilliillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillillillillillilliillillillillillillilliillillillillillillilliillillillillillillilIII
By keeping city safe,measure will help protect quality of life,property values
Measure will allow to keep up with basic infrastructure repairs,maintenance
There will be a clear system of fiscal accountability
Measure will help save money,water by upgrading irrigation,drainage sys.
Money raised by can only be spent on specific projects,improvements
Parks,rec.centers help keep kids healthy,active away from drugs,gangs
Money will be used to fund essential city projects,improvements
Resources,tech,services at libraries are essential for vets,trying to find jobs
Substantial amount of$$raised by sales tax will come from non-residents
Improving infrastructure will help economy,and attract new business,jobs
Tax will be for a short time,can't be increased,extended without approval
Measure will help attract 4yr University to provide affordable education
City made smart financial decisions,refi past bonds to save taxpayers mil.
0 10 20 30 40 50 60 70 80 90 1010,
%Respondents
"I'14's)(00e,
S T ��R A T ��E �G I ��E S,
TR U'ENORTH T B W' B RWkC"W*n1&a
�Jr, R E S E A R C H
1 6�.5
16.0
02 a
Ab
NEGATIVE ARGUMENwars
MVery convincing So me w h at c o n v n c n g
This tax will hurt seniors and others on fixed incomes
Taxpayers will pay for next 30 years for bond, that is too much debt
Sluggish economy, now is NOT'the time to be raising taxes
Can't trust city with tax, money will be mismanaged, misspent
ME III F11,iiiiii�lil�lillilil����ll
Raising taxes will hurt our local businesses and our local economy 4
City just raised the sales tax a co�uple of years ago
0 10 20 30, 4,0 50 6,0 70 80 90 100
%Respo�nd ents
(00ell
T T1 B S T ��R A T ��E �G I ��E S,
R U'ENORTH BW PWkCMMW*n1&a WWNngF%WWWW
R E S E A R C H
2 0�.0 119.9
...........................................................................................................
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............................................................................................
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...........................................................................................................
............
Am
CONCLLISIONS
o It *Is feas "Ible to move forw�ard� w *Ith a reven: ue arneasure .
oVolter's perce 'ive that ma� l@lontafim: ning the qual "Ity of c 'Ity
6 a a 0
facil� i t ies, siervices, & 'I' nfrastructu� rle 'il� s, among the most
important 'iissues fa� cing the commun "Ity,
o ,Strong, natural su, pport for proposed u, ses of fu� nds
o ,Stead� y s, upplorlt for sales, tax, whereas support drops for
b ol n:::: d
o Effect *ive publeic olutreach and a� n 'Independent campa 'ign
wolul� d� help sustainn: su� ppo� rt fo� r th� e measiure
S T ��R A T ��E �G I ��E S,
T
JT
R E S E A R C H
R U'ENORTH B W
CONDUCTED FOR THE
CITY O�F CHULA VIS�TA
PRESENTED �B�y
TiMOTHY McLARNEY PH.D.
NEXT STEPS
O�ct�obe�r 2015 March 2,016 .
Public outreac,h
Is
2016, Infrastructure workshop .
Summarize public, input
Summarize potential projiects
Staff recommendation regarding potential bal� lot meas,u: re
Spring 2016m.,
Tracking survey
Council direction
S T ��R A T ��E �G I ��E S,
Cloff,OF T B W B
CHU'IAVIS, TA,