HomeMy WebLinkAboutReso 2003-389 RESOLUTION NO. 2003-389
(AGEN'CY RESOLUTION NO. 1842)
RESOLUTION OF THE CITY COUNCIL AND THE
REDEVELOPMENT AGENCY OF THE CITY OF CHULA
VISTA ADOPTING THE BROADWAY REVITALIZATION
STRATEGY (BRS) FOR THE H TO L STREET SEGMENT/II
STREET ENTRYWAY OF THE BROADWAY CORRIDOR,
AND DIRECTING STAFF TO DEVELOP AN
IMPLEMENTATION PLAN FOR IMMEDIATE ACTION
ITEMS
WHEREAS, in January 1998, the City Council adopted Resolution No. 18880, which
identified the revitalization of Broadway as one of the City's major areas in need of
improvement; and
WHEREAS, the resolution set the tone for the City to embark on a comprehensive
revitalization effort along the entire Broadway corridor to reverse deteriorating conditions,
support the vitality of commercial establishments, and enhance the visual quality of the urban
environment; and
~IfltEREAS, the work tasks associated with the Broadway revitalization effort began
nearly two and half years ago with the property-by-property examination of the entire Broadway
corridor and major gateways; and
W~-IEREAS, the examination enabled staff to document existing conditions, identify
overall revitalization goals, and establish focus areas to undertake revitalization activities in an
orderly and comprehensive manner; and
WHEREAS, the H to L Street Segment/II Street Entryway of the Broadway corridor was
selected as the initial focus area due to the area's stability, and the recent or proposed investment
activities that are anticipated to serve as a catalyst for further revitalization efforts along the
Broadway corridor; and
WHEREAS, an interdepathuental revitalization team was established to provide guidance
throughout the process, participate in public workshops and meetings, and was instrumental in
completing the Broadway Revitalization Strategy, which focuses on the H to L Street Segment/H
Street Entryway of the Broadway corridor; and
WHEREAS, the Broadway Revitalization Strategy is anticipated to play an integral part
in the overall effort to enhance the City's image as a desirable place to live, work, shop, and
conduct business; and
WHEREAS, the Broadway Revitalization Strategy provides a comprehensive list of
revitalization strategies, which focuses on the H to L Street Segment/H Street Entryway of the
Broadway corridor; and
WHEREAS, the public participation process assisted the City to prioritize the strategies,
which have been identified as short-term (1-3 years), mid-term (3-5 years), long-term (5-10
years), or ongoing; and
Resolution 2003-389
Page 2
WHEREAS, the Broadway Revitalization Strategy identifies potential funding sources,
and lead departments, agencies, or other entities that will champion implementing the proposed
strategies; and
WHEREAS, the Environmental Review Coordinator has reviewed the proposed project
for compliance with the California Environmental Quality Act and has determined that the
project qualifies for a statutory exemption pursuant to Section 15262 of the State CEQA
Guidelines. Thus, no further environmental review is necessary at this time; however, the
proposed future implementation of specific strategies identified in the Broadway Revitalization
Strategy will be subject to environmental review pursuant to the provisions of CEQA; and
WHEREAS, the Broadway Revitalization Strategy is consistent with the goals of the
General Plan and merely sets forth strategies to be implemented to further the goals of the
General Plan and the Redevelopment Plan; and
WHEREAS, the Broadway Business Association supports the revitalization of the
Broadway corridor, and will provide a key role in promoting and assisting the City throughout
the revitalization process; and
WHEREAS, on July 30, 2003, the City Planning Commission voted unanimously in
favor of recommending to Agency/Council adoption of the Broadway Revitalization Strategy for
the initial focus area, and to direct staff to develop an implementation plan for immediate action
items; and
WHEREAS, on August 20, 2003, the Town' Centre Project Area Committee did not have
a quorum, therefore were unable to provide an official vote; however, PAC members that were
present did express their support for revitalizing the Broadway corridor; and
NOW, THEREFORE, BE IT RESOLVED that the City Council and the Redevelopment
Agency of the City of Chula Vista does hereby adopt the Broadway Revitalization Strategy for
the H to L Street Segment/H Street Entryway of the Broadway corridor; and directs staff to
develop an implementation plan for immediate action items.
Presented by
Approved as to form by
Corflmunity Development Director
Ann Moore
City Attomey and Agency Counsel
Resolution 2003-389
Page 3
PASSED, APPROVED, and ADOPTED by the City Council and the Redevelopment
Agency of the City of Chula Vista, California, this 26t~ day of August, 2003, by the following
vote:
ATfEST:
Agency/Councilmembers:
Agency/Councilmembers:
Agency/Councilmembers:
AYES:
NAYS:
ABSENT:
Davis, McCann, Rindone, Salas and Padilla
None
None
Susan Bigelow, CMC, City C~erk
STATE OF CALIFORNIA
COUNTY OF SAN DIEGO
CITY OF CHULA VISTA
I, Susan Bigelow, City Clerk of Chula Vista, California, do hereby certify that the foregoing City
Council Resolution No. 2003-389/Redevelopment Agency Resolution No. 1842 was duly
passed, approved, and adopted by the City Council and Redevelopment Agency at a regular
meeting held on the 26ta day of August, 2003.
Executed this 26th day of August, 2003.
Susan Bigelow, CMC, City Clerk