HomeMy WebLinkAboutReso 1985-12283 RESOLUTION NO. 12283
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA
VISTA APPROVING PROPOSED BUDGET AND ACHIEVEMENT REPORT
FOR THE DOWNTOWN IMPROVEMENT DISTRICT
The City Council of the City of Chula Vista does hereby
resolve as follows:
WHEREAS, Ordinance No. 1887 requires the City Council to
review the budget submitted by and the activities of the Town
Centre Business and Professional Association, and to authorize
the disbursement of funds received through the business license
tax imposed on the parking and business improvement area for the
general promotion of retail trade and other commercial and
professional businesses, and
WHEREAS, the Town Centre Business and Professional
Association has now submitted the budget and achievement report
as set forth in Exhibits A and B, attached hereto and
incorporated herein by reference as if set forth in full, and
WHEREAS, the Finance Director has recommended that the
Council now approve the proposed 1986 budget and accept the 1985
report of achievements as contained in said exhibits.
NOW, THEREFORE, BE IT RESOLVED that the City Council of
the City of Chula Vista does hereby approve the proposed 1986
budget of the Town Centre Business and Professional Association
and accepts the achievement report recommending the desirability
of continuing the Downtown Improvement Area.
Presented by Approved as to form by
~ Ch~'rles R. Gill, Assistant
L~hr~ector ~'~-~'~ ~' ~ ~--~
of Finance City Attorney
0102a
ADOPTED AND APPROVED BY THE CITY COUNCIL OF THE CITY OF
CHULA VISTA, CALIFORNIA, this 10th day of December
19 85 , by the following vote, to-wit:
AYES: C0uncilmembers Malcolm, Moore, Scott, McCandliss, Cox
NAYES: Counci 1 members None
ABSTAIN: C0unci 1 members None
ABSENT: C0unci l members None
the City of Chula Vista
ATT~ "
STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO ) ss.
CITY OF CHULA VISTA )
I, JENNIE M FULASZ, CMC, CITY CLERK of the City of Chula Vista, California,
)O HEREBY CERTIFY that the shove and foregoing is o full, true and correct copy of
RESOLUTION NO. 12283 ,ond thor the some has not been omended or repeoled.
)ATED
(seco City Clerk
C-660 ~ -- ~
CHULA VISTA DOWNTOWN COMMITTEE
3 December 1985 EXHIBIT A
The Honorable Mayor and City Council
CITY OF CHULA VISTA
276 Fourth Avenue
Chula Vista, CA 92010
The following is the proposed 1986 budget for the Town Centre Improvement District,
as approved by the Downtown Committee during their meeting of November 26, 1985.
Revised and approved, December 3, 1985.
Promotional Advertising/Group Advertising 3,000.00
California Downtown Association 800.00
Business Salutes Chula Vista 400.00
Country Festival 3,500.00
Founders Day 4,500.00
Music in the Park 50.00
Miscellaneous 1,000.00
Insurance 100.00
Christmas Decoration Storage 950.00
Placement of flags on holidays 300.00
Snow and Tree Lighting Ceremony 100.00
Newsletter(PIP, etc...) 500.00
postage 750.00
Christmas Parade 3,500.00
Christmas Decoration supplement 1,000.00
Coordinator Salary 9,600.00
TOTAL PROPOSED FOR 1986...$ 30,050.00
TOTAL INCOME FOR 1986
. . Promo District Assessment $ 21,000.00 Carried over balance-1985 $ 9,400.00
30,400.00
l~urs,
Dan Mason, 0U- Chairman
A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE
233 FOURTH AVENUE ,, CII(.JI A VIF,'I'A CAI IFORNIA 92(110 · TELEPHONE: {619) 420.6,602
CHULA VISTA DOWNTOWN COMMITTEE
3 December 1985 EXHIBIT B
The Honorable Mayor and City Council
City of Chula Vista
276 Fourth Avenue
Chula Vista, CA 92010
Dear Mayor and City Council,
In carrying out the purpose of the Downtown Committee of the Chula Vista Chamber of
Commerce, the following items and activities listed summarize our achievements for
1985.
Newsletters and Flyers: A monthly newsletter and flyers concerning special interests
is written and printed and circulated to all Downtown Commi-
ttee members(approximately 450 in total).
Special Events Director: Annette Chester was hired in February to assume all coordi-
and Coordinated nation responsibilities.(Please see enclosed)
California Downtown: Membership in this Association has been a rich source of
Association promotional ideas. Legislative. activity of concern to Down-
towns has been provided, along with communication between
various California Downtowns has been extremely useful. Two
annual conferences per year are attended by Annette Chester
who relays and parlays new activities for our Downtown.
Advertising: A considerable part of the budget goes towards group promotion-
al advertising. This year, the advertising Committee utilized
a directory type format in a major newspaper which proved
successful. Pushing the idea that, Downtown is friendly, fair
and personalized, has been a focus of advertising.
Spgcial Events: Four major events were sponsored by the Downtown Committee
this last year. The Arts & Crafts Fair, held in early May,
is well attended and boasts of over 100 entrants. The Country
Festival was combined in 1985 with the Multiple Sclerosis
Salsa Festival. Held in August, the Country & Salsa Festival
attracted 30,000 people and gained national magazine attention.
Founders Day 1985 turned out to be a gigantic event, featuring
an over-sized birthday card for the signing(presented to the
Mayor at the cake cutting), entertainment, pre-birthday promo2
tions which included a street clown and free balloons, and ex-
tensive street decorations. A crowd of close to 20,000 was
A COMMITTEE OF THE CHULA VISTA CHAMBER OF COMMERCE
233 FOURTH AVENUE · CHUIA VI$1A CALIFORNIA 92010 · TELEPHONE: (619)420.6~2
estimated. Helping the Chula Vista Jaycees with their Fiesta de la Luna Parade on
Founders Day was also accomplished. The Annual Starlight Yule Parade, now in its
23rd year, was fantastically planned, and unfortunately drowned. The Parade had a
confirmed 160 entries ranging from THE Mickey Mouse to large commercial floats such
as MCDONALDS. Plans are being formulated to assure a successful parade soon. For
the first time, the parade did have a television commercial written and produced here
that was aired for two weeks prior to the event on major stations.
The Downtown Committee also works with the Chamber's Business Salutes Committee t?
plan a mid-May business fair at the City's Civic Center. Throughout the entire year,
the Committee is busy with governmental affairs pertinent to the Downtown area. The
recent s,mmary presented by the Downtown Committee to the Redevelopment Agency repre-
sents much time and effort. Cooperation with the various Downtwon members and new
ideas provided by new businesses to the area guarantees an active and aware Downtown
Committee that is concerned with the betterment of the community.
Christmas Decorations: Replenishment of Christmas decorations is done as needed.
These decorations, put up annually by the'Public Works
Department, add holiday spirit and beauty to the Chula Vista
area. The famous Candy Cane Lane is now beginning to compete
with Third Avenue as the merchants themselves begin to deco-
rate their store fronts.
The concensus of Downtown Committee members is, that the Committee has done a fine
job of promoting Downtown. The efforts of this Committee have not gone unnoticed.
News coverage along with community and business support and praise has inspired us
to add to our goals and projections for 1986. We continually invite people to attend
our weekly meetings which are held to increase communication and to formulate plans
for Downtown Chula Vista's future. Your participation and support in such endeavors
is greatly appreciated.
Dan Mason, Chairman
Downtown Con~ittee of the Chula Vista Chamber of Commerce