HomeMy WebLinkAbout10. TDM
Otay Ranch Planning Area 12
Freeway Commercial North
Transportation Demand Management Program
April 2018
FREEWAY COMMERCIAL-2
PLANNING AREA 12 TRANSPORTATION DEMAND MANAGEMENT
1
Introduction
The City of Chula Vista seeks to improve the quality of life of its residents by implementing
Transportation Demand Management (TDM) strategies, as well as and incorporating TDM
measures in the development review process. TDM refers to programs and strategies that
manage and reduce traffic congestion by encouraging the use of transportation alternatives.
Some of the TMD goals are:
Encourage multi-modal transportation options that reduce carbon emissions
Reduce roadway congestion, including freight, especially during peak periods
Support implementation of the TDM goals in the General Plan
Capitalize on the TDM programs offered by SANDAG
Reduce reasons for residents to travel outside Chula Vista for work and recreation
Avoid being overly burdensome and costly – particularly for businesses
Create a program that is far-reaching, but also able to adapt to the unique
communities within the city
Ensure program viability through a creative approach to funding
General Plan
TDM strategies are incorporated into Land Use and Transportation Element of the General
Plan.
Objective - LUT 18: Reduce traffic demand through Transportation Demand Management
(TDM) strategies, increased use of transit, bicycles, walking, and other trip reduction
measures.
Policies:
LUT 18.1 Support and encourage the use of public transit.
LUT 18.2 Provide an efficient and effective paratransit service for elderly and handicapped
persons unable to use conventional transit service.
LUT 18.3 Provide and enhance all feasible alternatives to the automobile, such as bicycling
and walking, and encourage public transit ridership on existing and future transit routes.
LUT 18.4 Use master planning techniques in new development and redevelopment projects
to enable effective use of public transit.
LUT 18.5 Implement TDM strategies, such as carpooling, vanpooling, and flexible work
hours that encourage alternatives to driving alone during peak periods.
FREEWAY COMMERCIAL-2
PLANNING AREA 12 TRANSPORTATION DEMAND MANAGEMENT
2
LUT 18.6 Encourage employer-based TDM strategies, such as: employee transportation
allowances; preferential parking for rideshare vehicles; workplace-based carpool programs;
and shuttle services.
LUT 18.7 Support the location of private “telework” centers.
LUT 18.8 Encourage establishment of park-and-ride facilities near or at transit stations, as
appropriate to the area's character and surrounding land uses.
LUT 18.9 Adopt roadway design guidelines that enhance street connectivity for pedestrians.
FC-2 project is designed as a sustainable and pedestrian-friendly community. The following
section outlines how the project meets the TDM objectives.
Implementation of TDM in FC-2
FC-2 employs a group of TDM strategies that incentivize and enable walking, biking and
transit, versus driving.
• As a pedestrian- and transit-oriented development, FC-2 contains complete streets
and walkable activity centers (Public Park, neighborhood retail and restaurants along
Town Center Drive). Refer to Figure 1.
• Mixed uses and high density result in a more compact development which makes
walking a feasible alternative to driving. It creates an active urban community that is
bike- and pedestrian-friendly and offers diverse amenities in its own neighborhood.
• The project provides a connection to an existing bicycle trail along Olympic parkway,
connecting it to a city-wide network.
• FC-2 encourages alternatives to driving by providing services, shopping and
entertainment opportunities within walking distance of the high-density residential,
which promotes walking and biking instead and alleviates traffic congestion.
• Otay Ranch Town Center Mall is in direct adjacency to the residential and hotel uses
in FC-2 and can be reached by walking.
• FC-2 is also proximate to Otay Ranch Village 6, which includes neighborhood
serving uses such as parks and schools. Additionally, with the construction of the
BRT bridge, a pedestrian connection will exist shortening the walk to these uses to
less than a 1/4 mile.
• Pedestrian sidewalks and pathways connect residential, hotel, and commercial uses to
each other and the Town Center Park, creating a pedestrian friendly environment and
encourage residents to walk (see Figure 2).
• FC-2 provides pedestrian access to mass transit. FC-2 is located within blocks of a
regular bus route. Additionally, a ROW is dedicated for the new BRT route alignment
along the southern project boundary.
• A future park-and ride facility is reserved in FC-1.
FREEWAY COMMERCIAL-2
PLANNING AREA 12 TRANSPORTATION DEMAND MANAGEMENT
3
• FC-2 contains cycling infrastructure (designated bike lanes, multi-use paths, bike
racks), the goal of which is to enhance riders’ experience by providing a safe route
and encourage the use of this alternative to driving
• Pedestrian connections throughout the project - interior courtyards, paseos,
promenades, and plazas – make the project site more accessible and provide better
customer access to businesses located on Town Center Drive
• Project design will incorporate enhanced bike amenities such as secure and
convenient bike parking, locker rooms, and bike repair stands near multi-family,
employment, and recreation areas to augment investments in active transpo1iation
infrastructure within the community.
• Project design will incorporate dedicated parking for carpools/vanpools at the hotel
employment sites.
• Residential Homeowners Association, Apartment Management Office, and Business
Association will perform TDM outreach and education plans that include a
customized personalized travel planning (PTP) program. PTP is SANDAG’s
community-based approach to transportation outreach and a proven method for
encouraging sustained travel behavior change. PTP provides people with customized
information and incentives that help them to try transportation alternatives that meet
their personal travel needs. This strategy can help meet the travel needs of residents
and employees who may carpool, vanpool, or take transit to and from Freeway
Commercial 2.
FREEWAY COMMERCIAL-2
PLANNING AREA 12 TRANSPORTATION DEMAND MANAGEMENT
4
Figure 1. Site Plan Concept.
FREEWAY COMMERCIAL-2
PLANNING AREA 12 TRANSPORTATION DEMAND MANAGEMENT
5
Figure 2. Pedestrian/Bicycle Circulation.