HomeMy WebLinkAbout2017-04-25 Item F - Written CommunicationsThird Avenue Village Association
Working Together For Success
City of Chula Vista
April 25, 2017
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FY 15-16 Significant
TAVA Highlights
• Successful PBID Renewal
Ten year renewal
Designated district marketing funds
Homeless Initiatives
• Events
Annual attraction of 65,000 visitors
Holiday event collaboration with the City
Avenue Amps & Ales promotes incoming craft
beer economy
• Marketing
TAVA installs branding campaign banners
City Beat predicts Third Ave. to be the next
"30th Street"
TAVA creates additional ad for district
marketing to include craft beer infusion
• Maintenance
() 6500 + annual hours
5000 +trash bags
() 250 + graffiti tags removed
Interest
Parking District Income,
(Landscape), $60.52
$18,000.00
Total Income
$669,603.32
Interest
Parking District Income,
(Landscape, $60.52
$18,000.00
Total Expense
$660,058.98
L..
Business License,
$20,507.49
Event Revenue,
$95,219.40
Grants, $29,300.00
Inkind
Contributions,
$34,900.00
BID Revenue -
Other, $700.00
Business License,
$20,507.49
Event Revenue,
$95,219.40
Grants, $29,300.00
Inkind
Contributions,
$34,900.00
BID Revenue -
Other, $700.00
Net Income
$9,544.34
FY 2015-2OiL6
"Coming together is a beginning, keeping together is
progress, working together is success." — Henry Ford
• City of Chula Vista
City Hall support, Streetscape Master Plan, EDD & DSD recruit craft beer industry, concierge
services to property owners, new & existing businesses, Communications Department
collaborates on event operations & promotions, CVPD & Public Works assistance.
• Community
Support of TAVA events from throughout Chula Vista and San Diego
Media embraces the positive changes coming to Third Avenue Village
Infused excitement with new breweries, tasting rooms, and potential new restaurants
Increased interaction on social media
Hosting events on Third Avenue, engaging businesses, additional marketing opportunities
• TAVA Property Owners & Business Members
Embracing the need for change to drive economic development, upgrading building facades,
obtaining guidance from City EDD staff regarding improvements
Utilizing a trespass letter with CVPD to proactively protect their property
0 Long-term property owners considering property sale to new commercial investors
Working Together IS Success!
Streetscape
Master Plan
• June 2012
New Investors
& Craft Beer
Infusion
• 2015-2016
E)
PBID Renewal
• June 2016
1)
New Business
(2 breweries, 3 tasting
rooms,1 coffee house,
public art space)
• Fa112017