HomeMy WebLinkAboutcc min 1973/12/13 MINUTES OF AN ADJOURNED REGULAR HEETING OF THE
CITY COUNCIL OF CHULA VISTA, CALIFORNIA
Held Thursday Sign Ordinanee December 13, 1973
An adjourned regular meeting of the City Council was held on the above date begin-
ning at 7:30 p.m. in the Council Chamber, Civic Center, 276 Fourth Avenue, Chula
Vista with the following
Councilmen present: Councilmen Scott, Hobel, Hamilton, Hyde, Egdahl
Councilmen absent: None
Staff present: City Manager Thomson, City Attorney Lindberg, Director of
Planning Peterson, Associate Planner Lee and Assistant
Planner Liuag
CO~4ENTS BY CITY ATTORNEY Mr. Lindberg stated this meeting was to
be an informal one with free exchange between
the Council, the Planning Department and
members of the business community.
He cited a paper written by the City Attorney
of Redwood City about ten years ago which
discussed the problems of amortization periods
and reasonable time regulations in eliminating
non-conforming signs.
Mr. Lindberg added that the State Court has
upheld amortization provisions as being
legitimate exercises of power and the Court
now recognizes the right of municipalities
to reasonably exercise the power to eliminate
non-conforming signs within a relatively
short amortization period (maximum of less
than three years and, in terms of flashing
moving signs, thirty days or less). These
provisions have been cleared by the State
Court and the Federal Circuit Court.
(~. Lindberg left the meeting at this time.)
Slide presentation Associate Planner Lee presented slides
showing the various signs throughout the
City. A question and answer period ensued
during the slide presentation by members of
the audience and ~r. Lee.
Recess A recess was called at 8:47 p.m. and the
meeting reconvened at 9:00 p.m.
Herbert Kuhlken, General Manager Mr. Kuhlken stated he was speaking for both
Fuller Ford Company the Chamber of Commerce and the Broadway
Association. He read a statement whereby
the Chamber of Commerce feels the ordinance,
as proposed, is too restrictive and a more
moderate version should be adopted. The
Chamber added that the sign ordinance should
protect thc visual component of the property
iight of the businessmen to the maximum for
e~eh site in a zone which is needed to com-
municate a good product or service without
going beyond the realm of reasonable use
or infringement on the property rights of
others.
Adjourned Regular Heeting 2 December 13, 1973
The business community would like the
Council to direct the Planning staff to
meet with representatives of the business
community and the public to develop an
ordinance ~ha~ is compatible to both the
City and the business community and
members of the ~ public.
Mr. Kuhlken stated that they are requesting
the f~llowing:
1. Fifty-foot height and three-hundred
square feet of sign area;
2. Flashing, animated and moving signs.
Mr. Kuhlken commented that the Council
should get a legal opinion from the
City Attorney regarding the outright
prohibition of these signs.
3. The section on the aesthetics of sign
design and colors should be deleted.
The Planning Department is being askod
to make a decision on the style, color
and shape of 3 sign when they do not
have the training or experience in
this field.
4. Regarding the abatement of the signs,
theywould ask that a Grandfather
Clause be put in as they feel this is
the only "compromising position the
City and the business community can
accept."
Fran Burger Mr. Burger commented on the Handyman and
Pacific Sign Company Berseryland signs under discussion. He
asked that the discretionary powers of the
staff be 8ele~ed from the ordinance.
Mayor's comments Mayor Hamilton informed the audience that
the Council eliminated the discretionary
powers of the staff in the new proposed
ordinance and set standards for all signs
so that each and every businessman would
be well aware of the regulations. However,
the regulations are policy, and any time
a businessman feels he needs a ~igger or
higher sign, he has the prerogative to come
to the City Council on an appeal. If,
however, the difference is based on the dis-
cretionary powers of the staff in the
existing ordinance, the businessman then
has the right to come right to the Council --
no appeal process necessary.
Jerry Prior, Owner Mr. Prior objected to the statement in the
Bar-be-que Pit proposed sign ordinance under "Other
Regul3tions" which stated that ~ll signs~
are subject to the regulations of Section
33.950 D and to the standards of Section
33.950 E. In addition all signs are also
subject to the provisions of the currently
adopted Sign Policy of Chula Vista. He
declared that the tighter the restrictions,
the more variances the City will have.
Adjourned Regular Meeting 3 December 13, 1973
Art Schuller, Realtor Mr. Schuller explained that he is in a
Third Avenue C-O zone. He has a freestanding sign, but
must compete with the businesses across
the way that are in the C-C and C-D zones.
He asked that Council consideration be given
to allowing the C-O zones to keep their
freestanding signs.
Clint Mathews, Co-owner Mr. ~athews noted the frontage of his property
Cavalier Motel and the depth, and that his signage is
E Street restricted to just the frontage. He
asked that consideration be given to basing
the signage allowed on the depth of the
property also.
Mr. Mathews also asked that the small shopping
center be given further consideration to
having more than just the five signs
allowed, as in some cases, centers will
have six or more stores.
Colors of signs Mr. Burger remarked that limiting the signs
to four colors was "ridiculous" and this
should be modified.
James R. Kilker, Attorney Mr. Kilker stated he is representing the
815 Third Avenue, Suite 105 Third Avenue Office Building. He asked
Chula Vista that the City Attorney be directed to write
a legal opinion as it pertains to the First
Amendment rights. In all the legal opinions
he has r~ad, the basic assumption is
that everyone has First Amendment rights.
The burden is on those who want to restrict
it to show the reasonableness of the re-
striction. If there is an ordinance with
a fifty-foot height limitation, that should
be fulfilled unless the Planning Commission
has the burden of getting a variance to
state that they cannot be under or be
over thirty-five feet, for example.
Mr. Kilker felt that in a variance procedure,
it should be the Planning Commission who must
get an exception to the fifty-foot rule
rather than the businessman.
The Council asked Mr. Kilker to state his
objections in writing and these will be
forwarded to the City Attorney.
Nick Slijk, Executive Vice President Mr. Slijk noted that one cannot legislate
Chamber of Commerce good taste and aesthetics change. !~at
is acceptable today might not be acceptable
tomorrow; therefore, the provision leaving
the aesthetics of sign design and color to
the staff should be modified.
As to amortization of the signs, he asked
that the Council give serious thought to
this. The businessmen put up their signs
when they were legal and now must take them
down because they are illegal. Mr. Slijk
commented that this might be legally right,
but not morally. The businessman wants to
feel that this investment is safe in this
community.
Adj ou~ned Regular Meefing 4 December 13, 1973
Underground Utilities Areas The Council discussed the areas where the
fitilities have been undergrounded, noting
that the existing signs will be more readily
seen. Councilman Scott wondered if a separate
sign ordinance should be considered for
these undergrounded utility areas.
ADJOURNmeNT Mayor Hamilton adjourned the meeting at
10:40 p.m. to the meeting scheduled for
Tuesday, December 18, 1973 at 7:00 p.m.
~ity' Clerk