HomeMy WebLinkAboutAgenda Statements 1979/ 12/11 item 7, 7a CITY OF CHULA VISTA
7a
COUNCIL AGENDA STATEMENT Item No. 7s
For meeting of 12/11/79.
Public hearing - Consideration of establishing and levying an increased additional business
license tax upon the area included in the Parking & Business Improvement
Area and to modify the boundaries of said area for the purpose of the
general promotion of retail trade
Ordinance /f - Establishing the adjustment of an additional business license tax and modi-
fication of the boundaries of the Parking and Business Improvement Area -
First Reading and Adoption
Submitted by: City Attorney
ITEM EXPLANATION (4/5TH'S VOTE REQUIRED YES NO X )
The Town Centre Business and Professional Association has requested
that the City Council increase the additional business license tax
used for promoting retail, commercial and professional activities in
the Town Centre area and that the boundaries of the improvement area
be expanded so that they will be coterminus with the Redevelopment
Project Area No . 1 .
The City Council on November 20, 1979 adopted a resolution setting
forth the increased additional business license tax as proposed, which
would double the additional tax presently being paid. However, the
$100 ceiling, placed upon the additional business license tax pursuant
to Ordinance No . 1715, would be retained . Therefore, no business would
be required to pay more than $100 in additional taxes .
The hearing on the matter is set for Tuesday, December 11, 1979 . At
that time, Council will receive oral protests and any written protests
which have been filed with the City Clerk. The Finance Director should
examine the protests and determine if a majority protest, i .e. , the
number of businesses representing a majority of the general business
license taxes paid within the area, has been received. If there are
a significant number of protests, it may be advisable to continue the
matter to the Council Conference of December 13 to allow the Finance
Director to accurately evaluate those protests .
Continued on Page Two . . . .
GDL: lgk EXHIBITS
Agreement _
Resolution Ordinance X Plat List
Other ENVIRONMENTAL DOCUMENT: Attached Submitted on
N/A
FINANCIAL IMPACT
STAFF RECOMMENDATION Place Ordinance on First Reading and Adoption
BOARD/COMMISSION RECOMMENDATION
COUNCIL ACTION p. „k ,- ' -
as
by the City Council of
Chula Vista, California
—/
Dated ' � _
Form A-113 (Rev. 5/77)
BUSINESS IMPROVEMENT AREA DISTRICT
EXPENDITURES 1978 $5,642.00
234.00
2344
Musical Sound $ 23
Ad City Map 787.00
Spring Promotion 448.00
Summer Promotion 1,199.00
.00
Fall Fair 1,229.00
Starlight Yule Parade 99.00
Newsletters 496.00
C.D.A. 551.00
Misc. Printing and Promotion
EXPENDITURES 1979 $6,548.00
Newsletters $ 261.00
Spring Promotion
(March/April) 00.00 304.00
Girls Club 1 1
Promotion (May) 350.00
Directory Ad 2,297.00
2,297
Grandopening Promotion
Starlight Yule Parade 35 .00 0.00
C.D.A. 49.00
Subscriptions 3 449.00
Ribbons and Christmas Lights 264.00
Misc. Promotion and Printing
PROPOSED 1980 BUDGET - based on a maximum investment of $100.00 per
year per business in the expanded Business Improvement Area District
Valentine's Day $ 400.00
Washington's Birthday 400.00
Easter 400.00
Mother' s Day 800.00
4th of July 600.00
Back to School 900.00
Fall Promotion 2,500.00
5,000.00
,
Starlight Yule Parade
Christmas Decorations 5000.00
Christmas Promotions 50.00
Subscriptions 5 550.00
C.D.A. 4,150.00
15
4,
Coordinator 4 hrs. a day 500.00
Newsletter 500.00
C.V. 'S Salute to Business 5 O
Misc. $19,000.00 $19,000.00
TOTAL
0 - 1 $ g-5
Agenda Item No . 7, 7a
For the Meeting of 12/11/79
Page Two
However, at this time, the Board of Directors of the Town Centre Business
and Professional Association seem convinced that there will be no signifi-
cant protests and that it would be possible to summarily conclude that
those protests received do not constitute or represent the majority of
the general business license taxes paid within the improvement area .
An ordinance has been prepared, which in accordance with Section 312 of
the City Charter, being an ordinance declaring the amount of money neces-
sary to be raised by taxation, shall take effect upon first reading.