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Home My WebLink AboutExhibit F_Scenario Planning Presentation_160122CHULA VISTA UNIVERSITY & INNOVATION DISTRICT JANUARY 2016 AGENDA I. PROJECT OVERVIEW II. SITE & CONTEXT III. SCENARIO PLANNING IV. VISION V. PATH FORWARD PROJECT OVERVIEW U3 ADVISORS has been engaged by the City of Chula Vista, California to help establish a higher education campus on a 375-acre site in the city. Chula Vista seeks an institution that will serve as both an educational and economic engine. U3 is leading the effort to identify potential partner institutions for this project and is exploring opportunities with both higher education partners from the US and Mexico. PROJECT TEAM Ayers Saint Gross Adam Glaser My Ly Brandon Newcomer U3 Advisors Omar Blaik Alex Feldman Maurie Smith Nabilla Ariffin External U3 Advisors Denise Ducheny Eduardo Glandt Enrique Norten Clarissa Reyes Falcon City of Chula Vista SITE AND CONTEXT CHULA VISTA University and Innovation District Site Downtown San Diego US/Mexican Border San Ysidro POE Otay Mesa POE Cross Border Xpress (Tijuana Airport) Proposed Bus Rapid Transit Nature Preserve 375 Acre Site Four Miles from US/Mexican Border Downtown San Diego 60% Academic-Office-Innovation (250 sf/person) 20% High Technology (500-1000 sf/person) 20% Residential (1000 sf/unit - market rate) or (200sf/bed) 7.2 million gsf Academic-Office 2.4 million gsf Residential 2.4 million gsf High Technology A Total of 12,000,000 gsf of Usable Area Millenia Development Project U.S. Olympic Training Center High Tech High PROPOSED SITE: CHULA VISTA, CA Nature Preserve 375 Acre Site Four Miles from US/Mexican Border 60% Academic-Office-Innovation (250 sf/person) 20% High Technology (500-1000 sf/person) 20% Residential (1000 sf/unit - market rate) or (200sf/bed) 7.2 million gsf Academic-Office 2.4 million gsf Residential 2.4 million gsf High Technology A Total of 12,000,000 gsf of Usable Area Millenia Development Project Otay Lake High Tech High PROPOSED SITE: CHULA VISTA, CA 375 ACRE SITE Lower Otay Lake Mexico United States Chula Vista Tijuana White Black Asian Others 2000 2013 59% 20% 4% 3% 14% POPULATION RACIAL/ETHNIC (2013) University and Innovation District Site Downtown San Diego US/Mexican Border San Ysidro POE Otay Mesa POE Cross Border Xpress CITY OF CHULA VISTA 174,000 248,000 +43% % increase in total population Hispanic or Latino +74,000 absolute increase in total population +69% Hispanic or Latino DEMOGRAPHIC TRENDS (2000-2013) +39% Under 19yrs +$20k Average Median HH Income Chula Vista Bay Front Proposed Bus Rapid Transit TOP 3 INDUSTRIES EDUCATION AND HEALTH SERVICES RETAIL MANUFACTURING EDUCATIONAL ATTAINMENT 27% 34% 39% Some College or Associates Degree Bachelors or higher High School Or Less +69% Hispanic or Latino DEMOGRAPHIC TRENDS (2000-2013) +39% Under 19yrs +$20k Average Median HH Income 20% 4% 3% 14% TOP 3 INDUSTRIES University and Innovation District Site Downtown San Diego US/Mexican Border San Ysidro POE Otay Mesa POE Cross Border Xpress Proposed South Bay Rapid +43% % increase in total population EDUCATION AND HEALTH SERVICES RETAIL MANUFACTURING +74,000 absolute increase in total population Chula Vista Bay Front City of Chula Vista Takeaways 2000 2013 POPULATION 174,000 248,000 59% RACIAL/ETHNIC (2013) Hispanic or Latino 1) RAPIDLY GROWING POPULATION 2) LARGE AND GROWING HISPANIC/ LATINO POPULATION 3) STRONG RESIDENTIAL POPULATION BUT NOT A MAJOR REGIONAL JOB CENTER TOP 3 INDUSTRIES EDUCATION AND HEALTH SERVICES RETAIL MANUFACTURING Source: SANDAG 2030 Regional Growth Forecast Report White Black Asian Other Hispanic or Latino 32% 48% 5% 4% 11% POPULATION RACIAL/ETHNIC (2013) 2000 2013 University and Innovation District Site Downtown San Diego San Ysidro POE Otay Mesa POE US/Mexican Border Hispanic or Latino White Black Asian Other Bachelors or higher Some College or Associates Degree 2.81 mil 3.14 mil San Diego County +12% % increase in total population +324k absolute increase in total population Hispanic or Latino Under 19yrs Average Median HH Income DEMOGRAPHIC TRENDS (2000-2013) +35% +1% +$16k EDUCATIONAL ATTAINMENT 32% 34% 34% Some College or Associates Degree Bachelors or higher High School Or Less TOP 3 INDUSTRIES EDUCATION AND HEALTH SERVICES PROFESSIONAL AND SCIENTIFIC RETAIL Downtown San Diego TOP 3 INDUSTRIES University and Innovation District Site Downtown San Diego San Ysidro POE Otay Mesa POE US/Mexican Border Bachelors or higher Some College or Associates Degree EDUCATION AND HEALTH SERVICES PROFESSIONAL AND SCIENTIFIC RETAIL +12% % increase in total population +324k absolute increase in total population Hispanic or Latino Under 19yrs Average Median HH Income DEMOGRAPHIC TRENDS (2000-2013) +35% +1% +$16k Downtown San Diego San Diego County Takeaways POPULATION 2000 2013 2.81 mil 3.14 mil White Black Asian Other Hispanic or Latino 32% 48% RACIAL/ETHNIC (2013) Hispanic or Latino White Black Asian Other 34% 1) GROWING POPULATION 2) MAJORITY WHITE, FAST GROWING HISPANIC/LATINO POPULATION 3) HIGH CONCENTRATION OF SCIENCE AND ENGINEERING JOBS (63,000) TOP 3 INDUSTRIES EDUCATION AND HEALTH SERVICES PROFESSIONAL AND SCIENTIFIC RETAIL Calexico West POE University and Innovation District Site US/Mexican Border Calexico East POE Downtown San Diego POPULATION 2000 2013 5.44 mil 6.6 mil CALIBAJA MEGAREGION +21% % increase in total population +1.15 mil absolute increase in total population US---MX Border Wall US---MX Border Aerial East of Calexico San Ysidro POE Proposed Cross Border Xpress (Tijuana Airport) UNITED STATES Otay Mesa West and East POEs Andrade POE Points of Entry (POE) Established POE Proposed POE Tecate POE La Jolla AUDIO AND VIDEO MANUFACTURING MEDICAL EQUIPMENT MANUFACTURING HARDWARE MANUFACTURING TOP 3 INDUSTRIES EDUCATIONAL ATTAINMENT Figures from 2009 16% 23% 61% Some College or Associates Degree Bachelors or higher High School Or Less *Figures from 2009 DEMOGRAPHIC SNAPSHOT (2009) Under 18yrs 25+ with Bachelors Degree or higher 27.9% 22.9% Calexico West POE University and Innovation District Site US/Mexican Border Calexico East POE Downtown San Diego AUDIO AND VIDEO MANUFACTURING MEDICAL EQUIPMENT MANUFACTURING HARDWARE MANUFACTURING TOP 3 INDUSTRIES +21% % increase in total population +1.15 mil absolute increase in total population *Figures from 2009 DEMOGRAPHIC SNAPSHOT (2009) Under 18yrs 25+ with Bachelors Degree 27.9% 16.8% US---MX Border Wall San Ysidro POE Proposed Cross Border Xpress (Tijuana Airport) UNITED STATES Otay Mesa West and East POEs Andrade POE Points of Entry (POE) Established POE Proposed POE Tecate POE Calibaja Megaregion Takeaways POPULATION 2000 2013 5.44 mil 6.6 mil Figures from 2009 US---MX Border Aerial East of Calexico Some College or Associates Degree High School Or Less 1) LARGE AND GROWING POPULATION WITH 30% BELOW 18 YEARS OLD 2) BUSIEST LAND BORDER CROSSING IN THE WESTERN HEMISPHERE AND THE #1 COMMERCIAL GATEWAY BETWEEN THE U.S. AND MEXICO 3) HOME TO OVER 2.1 M TOTAL JOBS AND AN ADVANCED MANUFACTURING HUB AUDIO AND VIDEO MANUFACTURING MEDICAL EQUIPMENT MANUFACTURING HARDWARE MANUFACTURING TOP 3 INDUSTRIES Source: ACS; SEDESOL; World Bank; Dept. of Statistics, Malaysia; Statistics Canada; United Nations KINSHASA-BRAZZAVILLE 11.9m POPULATION GDP* 6.5m SAN DIEGO/IMPERIAL COUNTIES– BAJA CALIFORNIA (NORTH AMERICA) DETROIT-WINDSOR 5.7m (NORTH AMERICA) (AFRICA) SINGAPORE- JOHOR BAHRU 5.6m (ASIA) MEGAREGION (CONTINENT) JOHOR BAHRU SINGAPORE WINDSOR DETROIT BAJA CALIFORNIA SAN DIEGO/ IMPERIAL COUNTIES BRAZZAVILLE KINSHASA COMPARABLE MEGAREGIONS JOHOR BAHRU SINGAPORE WINDSOR DETROIT BAJA CALIFORNIA SAN DIEGO/ IMPERIAL COUNTIES BRAZZAVILLE KINSHASA $ 307 B $ 218 B $ 230 B $ 48 B *GDP Calculation based off of available economic and geographic data for 2014-2015 $230B Source: NUS Institute; BloombergBusiness; America 2050, Jobs without Borders Report, 2015 MEGAREGION ECONOMY CALIBAJA MEGAREGION BILATERAL TRADE $60.1B OF WHICH… TRAVELS VIA TRUCK 99% “ONE OF THE MOST PROMISING MEGAREGIONS FOR ECONOMIC GROWTH” “LOOKING AT THESE ECONOMIES AS 1 REGIONAL ECONOMY, AMPLIFIES THE IMPORTANCE OF CERTAIN SECTORS WITHIN THE CALIBAJA REGION” - JOBS WITHOUT BORDERS REPORT, 2014 1. San Ysidro (San Diego – Tijuana) 2. Otay Mesa (San Diego – Tijuana) 3. Tecate (San Diego – Tijuana) 4. Calexico East (Calexico – Mexicali) 5. Calexico West (Calexico – Mexicali) 6. Andrade (Andrade – Los Algodones) CALIBAJA MEGAREGION THE ECONOMY 2.3 mil 17.7 mil Pedestrians Motorists Border wait-times cost the region $7.2B annually & 62,000 FT jobs Source: SANDAG; BloombergBusiness Impact on Economy Figures from 2007 SANDAG Update Report IMPACT ON ECONOMY 77.8 mil Trucks CROSSED THE SIX CALI-BAJA PORTS OF ENTRY In 2014... The world’s busiest land border crossing #1 commercial gateway between MX-CA CALIBAJA PORTS OF ENTRY: 1. Otay Mesa East 2. Cross Border Xpress POE’s Coming in 2015... CALIBAJA MEGAREGION EDUCATION Source: http://www.wes.org/ras/NAFSA-summary/NAFSA-Mexican-Mobility-Initiative.pdf; www.iie.org/opendoors; Washington Post; San Diego Workforce Partnership, NCES, SEC Mexico. OECD Mexico 65 Public and Private Institutions 20% Technical, Bachelors or Higher 22 Public and Private Institutions 34% 66% 34% Bachelors or Higher Degree 20% 80% 4,726 Public and Private Institutions 29% Bachelors or Higher Degree 29% 71% 2,420 Public and Private Institutions 18% Technical, Bachelors or Higher 18% 82% Baja California San Diego/Imperial Counties United States Mexico 4% Students Enrollment* (2013-2014) 12% Students Enrollment* (2009) 9% Students Enrollment* (2012-2013) 4% Students Enrollment* (2012-2013) *Percentage of students enrollment relative to total school age population Source: OECD Country Fact, California Community College Facts, LATimes, NCES Statistic DEMAND FOR HIGHER EDUCATION IN CALIFORNIA IS CURRENTLY NOT BEING MET IS EXPECTED TO GROW 387,000 Undergraduate students by 2019 UC, CSU, and CC Systems 19% Percentage decline in UC’s In-State Acceptance Rate over 13 years DEMAND FOR EDUCATION IN MX IS BEING MET BY PUBLIC INSTITUTIONS HOWEVER, IS EXPECTED TO GROW 48% Institutional capacity increase needed to accommodate Middle Class demand by 2020 +65% Students in public institutions for upper secondary or tertiary education CALIBAJA MEGAREGION CONCLUSION THE CHULA VISTA UNIVERSITY AND INNOVATION DISTRICT SITE IS LOCATED IN THE HEART OF THE CALI-BAJA MEGAREGION, AN AREA CATEGORIZED BY: • ECONOMY THAT IS VIBRANT, GROWING, AND INTEGRALLY TIED TO THE BORDER • BARRIERS THAT MUST BE ADDRESSED TO REALIZE THE AREA’S FULL POTENTIAL • EDUCATION THAT DOES NOT MEET CURRENT AND PROJECTED DEMAND ON BOTH SIDES OF THE BORDER SCENARIO PLANNING CITY PROJECT GOALS 1. EDUCATION OPPORTUNITIES 2. ECONOMIC ENGINE 3. POST-UNIVERSITY CAREERS 4. SOURCE OF HIGH-QUALITY JOBS 5. FINANCIALLY VIABLE UNIVERSITY 6. INTEGRAL PART OF THE FABRIC OF THE COMMUNITY 7. PHYSICALLY WELL INTEGRATED AND CONNECTED 8. SERVES SHIFTING DEMOGRAPHICS 9. ATTRACT RANGE OF EDUCATIONAL AND INDUSTRY PARTNERS CITY PROJECT GOALS 1. EDUCATION OPPORTUNITIES 2. ECONOMIC ENGINE 3. POST-UNIVERSITY CAREERS 4. SOURCE OF HIGH-QUALITY JOBS 5. FINANCIALLY VIABLE UNIVERSITY 6. INTEGRAL PART OF THE FABRIC OF THE COMMUNITY 7. PHYSICALLY WELL INTEGRATED AND CONNECTED 8. SERVES SHIFTING DEMOGRAPHICS 9. ATTRACT RANGE OF EDUCATIONAL AND INDUSTRY PARTNERS VALUE PROPOSITION 1.  HIGH PROFILE / BLANK SLATE Unique opportunity to participate in a conversation around the economy, education and environment, on a campus that is free from the constraints of a traditional university 2.  REGIONAL ECONOMY Leveraging and/or catering to existing businesses in the Calibaja Mega-Region 3.  TRANSBORDER CONNECTION Site is 4 miles from the Otay Mesa Port of Entry (US/Mexico border) 4.  REGIONAL LOCATION Only one 4-year higher education institution south of I-8 5.  CLIMATE Leveraging San Diego’s temperate climate WHAT UNIVERSITY WOULD MAXIMIZE THE LOCATION VALUE AND SATISFY ALL CITY GOALS? SCENARIOS City established goals that measure the likelihood the scenario will realize its full potential as an educational, economic, and physical anchor for Chula Vista and the larger Cali-Baja Megaregion. Location value proposition that measures the scenario’s ability to fully maximize the site and project’s full potential. Funding assessment that measures each scenario’s eligibility and capacity to attract funds from six different levels of funding. Scenario Planning evaluates what it would take to implement each scenario by looking at other case studies SCENARIOS Public Institution: A satellite or newly established California State University, University of California, or California Community College Private Institution: A satellite campus for an existing private American University or college Multi-Institutional: A campus comprised of 2+ institutions from the United States Mexican Institution: A satellite campus for an existing Mexican University Other International Institution: A satellite campus for an existing International University New Institution: A newly established University SCENARIOS The larger the dot the better the scenario performs on that metric SCENARIOS Multi-Institutional Campus strongest in city-wide goal attainment SCENARIOS Multi-Institutional Campus strongest in city-wide goal attainment Mexican Institution strongest in location value proposition SCENARIOS Multi-Institutional Campus strongest in city-wide goal attainment Mexican Institution strongest in location value proposition Public, Private and Mexican institutions strongest in funding potential SCENARIOS Multi-Institutional Campus strongest in city-wide goal attainment Mexican Institution strongest in location value proposition Public and Multi- Institutional strongest in scenario planning Public, Private and Mexican institutions strongest in funding potential SCENARIOS Multi-Institutional Campus strongest in city-wide goal attainment Mexican Institution strongest in location value proposition Both Private and Mexican institutions strongest in funding potential Multi-institutional strongest in scenario planning NONE OF THE SCENARIOS SATISFY ALL CRITERIA SCENARIOS Multi-Institutional Campus strongest in city-wide goal attainment Mexican Institution strongest in location value proposition Both Private and Mexican institutions strongest in funding potential Multi-institutional strongest in scenario planning WHAT IF WE COMBINED OUR TOP PERFORMING SCENARIOS INTO ONE IDEA? VISION A BI-NATIONAL CAMPUS that leverages the border as a laboratory to attract students from both the U.S. And Mexico, offers degrees and skills training specific for the bi-national region, and serves as a catalyst for growth and economic development. Un CAMPUS BI-NACIONAL que utiliza la frontera como laboratorio para atraer estudiantes de ambos lados de la frontera con licienciatura y formación profesional específica para la región internacional entre los Estados Unidos y Mexico. VISION BI-LINGUAL OFFERING COURSES IN BOTH ENGLISH AND SPANISH TO PREPARE PROFESSIONALS PROFICIENT IN BOTH LANGUAGES. BI-CULTURAL EMBRACING THE DIVERSE CULTURES OF THE UNITED STATES AND MEXICO TO PREPARE STUDENTS FOR OPPORTUNITIES ON BOTH SIDES OF THE BORDER. ée BI-NATIONAL LEVERAGING THE BORDER LOCATION AS A LABORATORY TO CULTIVATE AND STRENGTHEN BI-NATIONAL EXCHANGES. SCENARIOS Scenario Deﬁnition: Bi-National campus is a multi-institutional campus composed of at least one American and one Mexican institution. Satisﬁes the vast majority of city goals with an increase in education provision that prepares students for careers spanning the US-MX border. The scenario serves the shifting demographics in the region and additionally addresses pent up Mexican demand for higher education. Fully leverages the location value proposition by elevating the profile of the project to the bi-national stage, capitalizing on the regional border economy and demographics. Presents some challenges to start up because of the multiple partners and the lack of precedents. An elevated project with strong vision and leadership will be critical to success. Capitalizes on each partner institutions’ funding eligibility to attract a diverse range of funders to support the project. WHY IS THIS IDEA IMPORTANT? THE U.S. AND MEXICO ARE INTRINSICALLY LINKED TRADE PHYSICAL INFRASTRUCTURE ENVIRONMENT Largest export market to US $243 Billion Exports to Mexico IMPORTANT TRADE PARTNERS $293 Billion Exports to U.S. $536 Billion Total Bilateral Trade Source: Office of the US Trade Representative; United States Diplomatic Mission to Mexico #1 largest export market for Mexico #2 +80% Of Bilateral Trade crosses via land through 56 Land-Border Ports of Entry (POE) PHYSICAL INFRASTRUCTURE Source: Office of the US Trade Representative; United States Diplomatic Mission to Mexico LEGEND: U.S. and Mexico Road System U.S. and Mexico Rail System U.S. and Mexico Port of Entry SHARED ENVIRONMENT Source: Secretaría de Relaciones Exteriores, “Our Common Border: An Area of Prosperity and Competitiveness.” Colorado River Rio Grande River Big Bend National Park International Dam Amistad Dam Falcon Dam Cabeza Prieta National Wildlife Refuge 450 Shared Wildlife Species 2 Shared Parks and Wildlife Refuges 1,284 Miles Shared International Water Boundaries 3 Shared International Reservoirs SHARED ECONOMY UNITED STATES AND MEXICO DEPEND ON EACH OTHER FOR ROBUST TRADE AND ECONOMIC RELATIONS SHARED ENVIRONMENT THE BORDER REGION IS COMPRISED OF A VARIETY OF ECOSYSTEMS, SPANNING 10 STATES COMPRISED OF 13M PEOPLE SHARED INFRASTRUCTURE 56 PORTS OF ENTRY CONNECT THE TWO NATIONS VIA TRAIN, PLANE, AUTOMOBILE, AND PEDESTRIAN TRANSPORTATION MODES UNDER-LEVERAGED EDUCATION CONNECTIONS Source: Institute of International Education Fact Sheet; IIE Charting New Pathways to Higher Education (2013) 14,779 Students from Mexico studying in the US 3,730 Students from the U.S. studying in Mexico 100,000 Strong in the Americas Goal for students moving in both directions by 2020 54% Of total Mexican students abroad 1.3% Of total U.S. students abroad UNDER-LEVERAGED EDUCATION CONNECTIONS Source: Institute of International Education Fact Sheet; IIE Charting New Pathways to Higher Education (2013) 14,779 Students from Mexico studying in the US 3,730 Students from the U.S. studying in Mexico 54% Of total Mexican students abroad 1.3% Of total U.S. students abroad 100,000 Strong in the Americas Goal for students moving in both directions by 2020 Multiply binational research and innovation centers Strengthen exchanges through scholarship programs Increase languages proficiency and cultural integration U.S. President Barack Obama and Mexican President Enrique Pena Nieto collaboration towards a region of knowledge includes: OPPORTUNITY: SHARED EDUCATION INFRASTRUCTURE DEVELOPING STRONGER EDUCATIONAL CONNECTIONS BETWEEN THE U.S. AND MEXICO THROUGH COLLABORATION IN HIGHER EDUCATION. BI-NATIONAL CAMPUS VALUE PROPOSTION US/MX BORDER ECONOMY Trains students for career opportunities in a $461 billion Economic Relations between US-MX • 10 border states from the US and Mexico • 100 million people • 4th largest economy in the world Source: http://www.citylab.com/ “A State by State Map of Where US Immigrants Came From”; http://trade.gov/borderconference/; https://www.wilsoncenter.org/sites/default/files/Wood_Edu_US_Mex.pdf US-MX BORDER REGION Border States Source: http://www.citylab.com/ “A State by State Map of Where US Immigrants Came From”; US Census BI-NATIONAL CAMPUS VALUE PROPOSTION SHIFTING DEMOGRAPHICS AMERICA’S LARGE AND GROWING HISPANIC POPULATION States where Mexico is #1 Source of Immigrants 11.6 million Mexican-born immigrants out of 31.7 million Mexican-Americans (2013) 800,000 2,200,000 4,300,000 9,200,000 11,700,000 1970 1980 1990 2000 2010 MEXICO’S GROWING MIDDLE CLASS IN MEXICO SPURRING DEMAND FOR QUALITY EDUCATION In order to accommodate growing Middle Class demand... Mexican Institutions need to increase enrollment capacity by 48% from 2010 and 2020 (ANUIES) BI-NATIONAL CAMPUS VALUE PROPOSTION 1) CATERS TO THE US/MEXICAN BI—NATIONAL ECONOMY 2) SERVES SHIFTING DEMOGRAPHICS 3) STRENGTHEN THE CROSS BORDER CONNECTION WHY HERE? WHY NOW? PATHWAYS WHY HERE? WHY NOW? POLICY PLACE PEOPLE PATHWAYS • Opportunity to create a new model of 21st century higher education delivery leveraging the U.S / Mexico Border and providing opportunities for: • Bi-national, bi-cultural, bI-lingual education • Blended Learning with technology • Experiential Learning with local business partners • Affordability in higher education THE WORLD’S FIRST BI-NATIONAL UNIVERSITY POLICY • Opportunity to have a high proﬁle impact on the national and international narrative around: • Re-thinking immigration policy • Focusing on bi-national environmental policy • Forging new trade opportunities between the U.S. and Mexico • Focusing on border security and transit • Creating a new bi-national knowledge economy SHAPING A NEW BORDER NARRATIVE PEOPLE • Leveraging the rapidly growing Cali-Baja Mega Region • Meeting unmet for demand for higher education in both California and Mexico • Serving the rapidly increasing Mexican born population in the United States and growing middle class in Mexico INTEGRATING PEOPLE ACROSS BORDERS PLACE • 375 acres of land entitled for institutional development • Site located 4 miles from the U.S. / Mexico border half-way between Tijuana and downtown San Diego • Leveraging border location for research, teaching, and experiential learning • Opportunity to create an economic engine that can directly connect to the vibrant border economy LEVERAGING LOCATION TO ENRICH CONTENT The world’s first BI-NATIONAL UNIVERSITY, shaping a new border narrative, integrating people across borders, leveraging location to enrich content La primera UNIVERSIDAD BI-NACIONAL, dando forma a una nueva narrativa de la frontera, integrando la gente a través de la frontera, aprovechando la ubicación para enriquecer el contenido OPPORTUNITY IDEA TESTED – MEETINGS TO DATE HIGHER EDUCATION PHILANTHROPY CIVIC LEADERS BI-NATIONAL EXPERTS Dr. David Shirk – USD Dr. Melinda Nish – Southwestern Dr. Paul Ganster – SDSU Dr. Heather Lattimer – USD Dr. Kenneth Prewitt – Columbia University Dr. Mary Walshock – UCSD Dr. Eduardo Glandt – U.Pennsylvania Dr. John Fry - Drexel University Duke Reiter – ASU Dr. Olivia Graeve – UCSD President Brower - PLNU David Edelman – Physical Science Foundation Larry Herzog - SDSU Cindy Gompper-Graves – South County EDC David Malmuth – I.D.E.A Partners Dr. Mani – Chula Vista Professional Dr. Shirley Weber – California State Assembly Malin Burnham Larry Rosenstock – High Tech High Pat Aguillar – Chula Vista City Council Paola Avilla – SD Regional Chamber David Alvarez –San Diego City Council Hector Vanegas – SANDAG Jacob O’Neill – Office of Senator Ben Hueso Mayor Mary Salas – City of Chula Vista Steve Padilla – Former Chula Vista Mayor Monica Montano – Scripps & SCEDC Chair Matt Sanford and Ashley Swartout – San Diego EDC Karen Janney – Sweetwater Union High School District Dr. Judith Rodin – Rockefeller Foundation Rip Rapson – Kresge Foundation Andy Karey – Border Philanthropy Group Emily Young and Michele Jaramillo – San Diego Foundation BUSINESS GROUPS Tony Salazar – McCormack Baron Salazar Michael Jones – Maritime Alliance Jaye Galicot – Tijuana Innovadora Jorge Castenada Gutman – Former Mexican Secretary of Foreign Affair Jose Antonio Torre – Monterrey Tech Juan Ramon de la Fuente – Former President of UNAM and Former Sec. Health of Mexico Mario C. Lopez – The Border Group Melissa Fiocca and Denise Ducheny – Center for US-Mexico Studies Miguel Limon – Former Mex Secretary Edu Remedios Gomez Arnau – Consul. Gen. of Mex Dennis Piperz – Sasaki INTERVIEWS KEY TAKEAWAYS • THE BI-NATIONAL CAMPUS VISION IS BOLD AND WILL ATTRACT NATIONAL AND INTERNATIONAL ATTENTTION • A STRONG U.S. HIGHER EDUCATION PARTNER IS NEEDED FIRST IN ORDER TO ATTRACT A HIGH- CALIBER MEXICAN HIGHER EDUCATION INSTITUTION • FOCUS ON ADDRESSING CHALLENGES OF ATTRACTING MEXICAN STUDENTS TO UNITED STATED • PARTNERSHIP BETWEEN STATE OF CALIFORNIA AND FEDERAL GOVERNMENT IS CRITICAL GIVEN THE BI-NATIONAL FOCUS • ESTABLISH HIGHER EDUCATION INSTITUTE, THINK TANK OR RETREAT FOCUSED ON BORDER ISSUES IS THE FIRST STEP TO REALIZE THIS VISION • CONNECT UNIVERSITY TO GROWING REGIONAL STEM INDUSTRIES IN THE CALIBAJA MEGAREGION SCENARIOS Scenario Deﬁnition: Multi-institutional campus comprised of a Mexican institution and a public and/or private American institution WHAT ARE THE NEXT STEPS TO ACCOMPLISH THIS SCENARIO? PATH FORWARD 1. ESTABLISH CHULA VISTA UNIVERSITY PARTNERSHIP (CVUP) - A NON-PROFIT INSTITUTIONAL RECRUITMENT ENTITY 2. ESTABLISH LAND-TRUST FOR UNIVERSITY LAND 3. IDENTIFY PARTNER INSTITUTIONS FROM THE U.S. AND MEXICO 4. BEGIN FUNDRAISING PROCESS 5. ESTABLISH INSTITUTE FOCUSED ON THE BORDER REGION THAT CAN INCUBATE THE UNIVERSITY SHORT-LIST INSTITUTIONS MATRIX INSTITUTION BRAND RECOGNITION FINANCIAL ENDOWMENT (PER STUDENT) TUITION COST PARTNERSHIP WITH MEXICAN DIVERSITY INDICATOR RICE 5 5 4 5 5 STANFORD UNIVERSITY 5 5 3 5 5 CALIFORNIA INSTITUTE OF TECHNOLOGY 5 5 4 5 4 HARVARD 5 5 2 5 5 MIT 5 5 2 5 5 UNIVERSITY OF CALIFORNIA SAN DIEGO 5 2 5 5 4 UNIVERSITY OF SOUTHERN CALIFORNIA 5 3 2 5 5 SAN DIEGO STATE UNIVERSITY 4 1 5 5 5 DUKE UNIVERSITY 5 5 2 4 4 UNIVERSITY OF CALIFORNIA RIVERSIDE 4 1 5 5 5 COLUMBIA UNIVERSITY 5 4 1 4 5 NYU 5 3 2 5 4 UNIVERSITY OF CHICAGO 5 5 1 5 3 CARNEGIE MELLON 5 3 1 5 4 ARIZONA STATE UNIVERSITY 4 1 5 5 3 UNIVERSITY OF SAN DIEGO 4 2 4 5 3 PURDUE UNIVERSITY 4 3 5 5 1 CASE WESTERN RESERVE 4 4 4 3 3 CALIFORNIA STATE UNIVERSITY, NORTHRIDGE 3 1 5 3 5 JOHNS HOPKINS UNIVERSITY 5 4 1 3 4 NORTHWESTERN 4 5 1 3 4 POMONA COLLEGE 4 5 3 1 4 UNIVERSITY OF ILLINOIS - URBANA 2 2 5 5 3 PATH FORWARD PHASE 1: RESEARCH AND IDENTIFY • Hire local CVUP Representative • Develop a 3 year budget for CVUP • Develop Recruitment Strategies for City Council Approval • Research and compile a Pre- Recruitment Research Report with Short-List of University “Targets” • Develop Marketing Package • Develop and compile Funding Opportunity Report and Recommendations • Identify CVUP Board Candidates PATH FORWARD PHASE 1: RESEARCH AND IDENTIFY • Hire local CVUP Representative • Develop a 3 year budget for CVUP • Develop Recruitment Strategies for City Council Approval • Research and compile a Pre- Recruitment Research Report with Short-List of University “Targets” • Develop Marketing Package • Develop and compile Funding Opportunity Report and Recommendations • Identify CVUP Board Candidates PHASE 2: RECRUIT • Incorporation of CVUP non- profit entity • Creation of University Land Trust • Creation of CVUP Board • Continued visits and discussions with short-list institutions • Fundraising for CVUP (above and beyond budgeted and non-budgeted tasks) • RFP for Institutional Partners to create bi-national institute • Select institutional partners and begin MOU process PATH FORWARD PHASE 1: RESEARCH AND IDENTIFY • Hire local CVUP Representative • Develop a 3 year budget for CVUP • Develop Recruitment Strategies for City Council Approval • Research and compile a Pre- Recruitment Research Report with Short-List of University “Targets” • Develop Marketing Package • Develop and compile Funding Opportunity Report and Recommendations • Identify CVUP Board Candidates PHASE 2: RECRUIT • Incorporation of CVUP non- profit entity • Creation of University Land Trust • Creation of CVUP Board • Continued visits and discussions with short-list institutions • Fundraising for CVUP (above and beyond budgeted and non-budgeted tasks) • RFP for Institutional Partners to create bi-national institute • Select institutional partners and begin MOU process PHASE 3: EVALUATE • MOU process with institutions • Continued fundraising for CVUP • CVUP Board Meetings (4 meetings) • Marketing and PR PATH FORWARD PHASE 1: RESEARCH AND IDENTIFY • Hire local CVUP Representative • Develop a 3 year budget for CVUP • Develop Recruitment Strategies for City Council Approval • Research and compile a Pre- Recruitment Research Report with Short-List of University “Targets” • Develop Marketing Package • Develop and compile Funding Opportunity Report and Recommendations • Identify CVUP Board Candidates PHASE 2: RECRUIT • Incorporation of CVUP non- profit entity • Creation of University Land Trust • Creation of CVUP Board • Continued visits and discussions with short-list institutions • Fundraising for CVUP (above and beyond budgeted and non-budgeted tasks) • RFP for Institutional Partners to create bi-national institute • Select institutional partners and begin MOU process PHASE 3: EVALUATE • MOU process with institutions • Continued fundraising for CVUP • CVUP Board Meetings (4 meetings) • Marketing and PR PHASE 4: ADVISE AND ADVANCE • Continued fundraising for CVUP • CVUP Board Meetings (4 meetings) • Marketing and PR • Architect selection