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Mary Casfllas Salas. Mayor
PaVicia Aguilar, Councilmember Gary Halbert. City Manager
Pamela Bensoussan, Counalmember Glen R. Googins, City Attomey
John McCann, Councilmember ponna R. Norris, City Clerk
Steve Miesen, Councilmember
Friday, October 30, 2015 12:00 PM Olympic Training Center
Visitor's Center Conference Room
2800 Olympic Parkway
Chula Vista, CA 91915
SPECIAL MEETING OF THE CITY COUNCIL
COUNCIL RETREAT
Nofice is hereby given that rire Maya o/ the Ciry ol Chula Vista has caped and wiU convene a Special Mee6ng of
Me Gty Counci! o/ tbe City o/ Chula Vista on Fnday, OctoDer 30, 2075, at 72:00 p.m. at Me Olympc Training
Center in the Visitors Center Conference Room, located at 2800 Olympic Parkway. Chula Vista, Califomia fo
conside�the item on fhis agenda
CALLTO ORDER
ROLL CALL:
Councilmembers Aguilar, 8ensoussan. McCann, Miesen and Mayor Salas
PLEDGE OF ALLEGIANCE TO THE FLAG AND MOMENT OF SILENCE
COUNCIL RETREAT
This Council Reheat is for the puipose o/ discussing matters that require extensive
deliberation or are oI such length, dura[ion or complexity that the Regular Tuesday Council
Meetings would not be conducive to heanng these matters. If you wish to speak on the
item on this agenda, please fill out a "Request to Speak' form and submd it to the City
Clerk prior to the meeting. Comments are limited to�ve minutes.
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City of Chula Vista
Staff Report
File#:15-0568, Item#: 1.
REVIEWANDDISCUSSIONOFCITYOFCHULAVISTASTRATEGICPLANANDFISCALYEAR
2015 STRATEGIC PLAN ACCOMPLISHMENTS
In2013theCitypreparedaStrategicPlan.OneofthekeyprovisionsoftheStrategicPlanisforthe
CityCounciltoreviewprogresstowardestablishedgoalsandprovidefeedbackonanannualbasis.
Thisreviewwillincludeanupdateonaccomplishmentsandperformance,aswellastheopportunity
to revisit the Goals, Strategies and Initiatives prior to the upcoming budget cycle.
RECOMMENDED ACTION
Council hear the report and provide feedback.
SUMMARY
In2013theCitypreparedaStrategicPlan.OneofthekeyprovisionsoftheStrategicPlanisforthe
CityCounciltoreviewprogresstowardestablishedgoalsandprovidefeedbackonanannualbasis.
Thisreviewwillincludeanupdateonaccomplishmentsandperformance,aswellastheopportunity
to revisit the Goals, Strategies and Initiatives prior to the upcoming budget cycle.
ENVIRONMENTAL REVIEW
TheDevelopmentServicesDirectorhasreviewedtheproposedactivityforcompliancewiththe
CaliforniaEnvironmentalQualityAct(CEQA)andhasdeterminedthattheactivityisnota“Project”as
definedunderSection15378oftheStateCEQAGuidelinesbecauseitinvolvesagovernmental
administrativeactivitythatwillnotresultindirectorindirectphysicalchangestotheenvironment.
Therefore,pursuanttoSection15060(c)(3)oftheStateCEQAGuidelinestheactivityisnotsubjectto
CEQA. Thus, no environmental review is required.
BOARD/COMMISSION RECOMMENDATION
Not Applicable
DISCUSSION
TheCityofChulaVistaisimplementingtheStrategicPlanasapartofanintegratedsystem.This
planningandanalysissystemwillbeconductedinanannualcyclethatencouragesfocused,
meaningfulservicedeliverytobenefitallofChulaVista.Itisacomprehensiveframeworkthat
ensures:prioritiessetbytheCityCouncilareclear,thegoalsestablishedareresponsivetopriorities,
objectivesareachievedthatmeetthesegoals,andperformanceismonitoredtoensurethatourCity
government is accountable to meeting the needs of the community.
ThegoalscontainedwithintheCityofChulaVistaStrategicPlanareaconsolidationofthosestated
byCityCouncils,boardsandcommissions,andthepublicovertime.Thefiveover-archinggoalsare
collectively what constitute the Quality of Life in Chula Vista:
City of Chula VistaPage 1 of 3Printed on 10/22/2015
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File#:15-0568, Item#: 1.
Thegoalsarebroadstatementsofwhatwearestrivingforindeliveringservicestoourcommunity;
theyarebothquantitativeandqualitativeinnature.ThePlanidentifiesthirteenstrategiesandtwenty-
eightinitiativestosupportthefivegoals.Thesestrategiesandinitiativesuponimplementationare
howweachieveoursharedvisionofavibrantandsustainablequalityoflifeforChulaVistaresidents
and businesses.
Astaffcommittee,whichincludedrepresentativesfromeverydepartment,wasformedtoassistinthe
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File#:15-0568, Item#: 1.
creationandoversightofthePlan.TheymetregularlybetweenNovember,2012andMarch,2013to
createthePlan;theirworkincludeddevelopingthelong-termstrategiesandannualinitiatives.The
StrategicPlanwaspresentedtonearlyallCityBoardsandCommissions.ThefinalPlanwas
presented to the City Council with the FY14 budget in May, 2013.
Thecommitteenowmeetsperiodicallytoreviewperformanceontheobjectives,recommendany
neededadjustments,andcheckinoninitiatives.Thefeedbackloopiscontinuous,notastartand
stopprocess.The“Plan,Do,Check,Act”philosophyisafoundationofContinuousImprovement.
ReportingouttoCityCouncilandstaffonourprogressagainstidentifiedgoalsisanessential
componentofaccountability.Evaluationofpastperformancealsohelpsidentifynecessarychanges
in initiatives and recommendations for resource allocations.
Atthistime,weaskforyourreviewoflastfiscalyear’sperformance,andtoprovideinputonpriorities
for the upcoming fiscal year (2016/2017).
DECISION-MAKER CONFLICT
Staffhasreviewedthedecisioncontemplatedbythisactionandhasdeterminedthatitisnotsite
specificandconsequently,the500-footrulefoundinCaliforniaCodeofRegulationssection18705.2
(a)(11),isnotapplicabletothisdecision.Staffisnotindependentlyaware,andhasnotbeen
informedbyanyCityCouncilmember,ofanyotherfactthatmayconstituteabasisforadecision
maker conflict of interest in this matter.
LINK TO STRATEGIC GOALS
TheCity’sStrategicPlanhasfivemajorgoals:OperationalExcellence,EconomicVitality,Healthy
Community,StrongandSecureNeighborhoodsandaConnectedCommunity.Theannualreport
providesanimportantfeedbackopportunitytoreviewperformanceontheobjectivesandrecommend
any needed adjustments.
CURRENT YEAR FISCAL IMPACT
ThereisnofiscalimpactinadministeringtheStrategicPlan.TheStrategiesandInitiatives
implemented are provided within departmental budgets.
ONGOING FISCAL IMPACT
ThereisnoongoingfiscalimpactinadministeringtheStrategicplan.Generally,departments
determinewhichStrategiesandInitiativesareabletobepursuedwithinavailableresources.The
Strategic plan identifies which Strategies and Initiatives would require additional resources.
ATTACHMENTS
1. FY15 Strategic Plan Accomplishments
StaffContact:AmandaMills,PerformanceandOrganizationalDevelopmentManager,Human
Resources Department
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Collaborate with residents and businesses to provide responsive and responsible public service by implementing
effective and efficient operations.
Ʀŷƚƌķ ğ ĭƚƒƒźƷƒĻƓƷ Ʒƚ Cźƭĭğƌ IĻğƌƷŷ
Comprehensive Annual Financial Report
Completion of the State Controller's "Asset Transfer Review" with no findings. This is the final required
regulatory review of the Successor Agency
Completed the Cost Recovery, Resource Allocation and Revenue Enhancement Study for service and rental fees
through the Recreation Department
Completed a franchise contract renewal agreement with Republic Services adding $2 million to City General Fund
9ǣĭĻƌ źƓ ƭĻƩǝźĭĻ ķĻƌźǝĻƩǤ ĬǤ ĭƚƓƷźƓǒƚǒƭƌǤ źƒƦƩƚǝźƓŭ
Eighteen staff people completed Lean Certification
Continuous Improvement Program awarded ICMA Program Excellence Award for Strategic Leadership &
Governance
Completed five Continuous Improvement projects in Clerk, City Attorney, Development Services and Public Works
to improve and/or streamline processes
Added new Continuous Improvement introductory training for employees
Began renovation of Civic Library Auditorium to include state-of the art digital sound and projection system
Completed "top-to-bottom" computer network study
Negotiated and settled two multi-year bargaining unit contracts
Increased employee wellness initiatives to raise employee awareness of manageable health issues
Employee Engagement Committee underway, events initiated based on employee survey
9ƓƭǒƩĻ źƓƷĻƩğĭƷźƚƓ ǞźƷŷ ƷŷĻ /źƷǤ źƭ ğ ƦƚƭźƷźǝĻ ĻǣƦĻƩźĻƓĭĻ
Implemented online filing of Statements of Economic Interest (Form 700), including real-time publication of filed,
redacted statements on the City's website
Ran smooth elections for four offices and two ballot measures in the November 2014 election
Launched new City website
Won a Digital Cities Survey award from the National League of Cities and Center for Digital Government for the
-ten (eighth place) recognition among
U.S. cities with a population between 125,000 and 249,999
Converted print magazine collection to digital format
Added Passport acceptance service at The Hub
Upgraded Chula Vista Civic Library and South Library Wi-Fi systems to increase staff capabilities and public access
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attracting new businesses, promoting balanced land use decisions, and engaging the community to reinvest in
the City.
tƩƚǝźķĻ ƦƚƌźĭźĻƭͲ ƦƌğƓƓźƓŭͲ źƓŅƩğƭƷƩǒĭƷǒƩĻͲ ğƓķ ƭĻƩǝźĭĻƭ ƷŷğƷ ğƩĻ ŅǒƓķğƒĻƓƷğƌ Ʒƚ ğƓ ĻĭƚƓƚƒźĭğƌƌǤ ƭƷƩƚƓŭͲ ǝźĬƩğƓƷ ĭźƷǤ
Established a Community Facilities District (CFD) in western Chula Vista to stimulate infill development projects
Completed permanent fee deferral program
Celebrated the completion of the H Street Extension project in October 2014, creating a new connection from the
San Diego Bay waterfront to the main streets in western Chula Vista
Issued request for proposal and selected developers for mixed use development of six former RDA properties
Completed the 5-year update of the Urban Core Specific Plan with Council action in May 2015, to stimulate
projects within the Urban Core area
Successfully completed Village 2 Comprehensive SPA Plan Amendment providing for 4,545 units, 22.5 Ac Mixed-
Use (130,000sf of commercial), 91.5 Ac Industrial, 68.4 Ac Park, 14.1 Ac Community Purpose Facility and 19.8 Ac
Elementary School
Completed processing of the SPA, EIR, and Tentative Map entitlements for Villages 3, 8 East and 10 pursuant to
the Land Offer Agreement with JPB, effectively completing City acquisition of the remaining land associated with
the future University and Innovation District
Completed permitting for nearly $35 million in new commercial/industrial or tenant improvement valuation.
Initiated work with Ayers Saint Gross for planning and programming services related to preparation of the SPA
Plan for the University and Innovation District
tƩƚƒƚƷĻ ğƓ ĻƓǝźƩƚƓƒĻƓƷ ŅƚƩ ƩĻƭźķĻƓƷƭ ğƓķ ĬǒƭźƓĻƭƭĻƭ Ʒƚ ƦƩƚƭƦĻƩ
Marketed new California Competes Incentive Program to local businesses to over 2,000 local businesses
Participated with South County EDC and their members on Feet on the Street, which surveyed
approximately 200 businesses on local business issues
Recruited local business, Cool Down Coffee, to operate in the former Visitor Information Center at the E
Street Trolley
generations. Foster the health
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Protect resources and environmental health for both current residents and future generations. Foster the health
of our physical environment through balanced, connected and sustainable land uses.
{ǒƦƦƚƩƷ ğƓ ĻƓǝźƩƚƓƒĻƓƷ ƷŷğƷ ŅƚƭƷĻƩƭ ŷĻğƌƷŷ ε ǞĻƌƌƓĻƭƭ
to benefit the Jump Rope for
Heart campaign of the Chula Vista Elementary Schools
Welcomed Meals-on-Wheels Greater San Diego, Inc. to the Norman Park Senior Center to provide affordable and
easy-to-access meal service to Seniors in Chula Vista
Produced and distributed a transportation guide in conjunction with the Commission on Aging and MTS to assist
seniors and people with disabilities in accessing all forms of public and private transportation
Selected as a pilot city in the HUD-funded "Healthy Communities Transformation Initiative," to better understand
and quantify the physical, social, and economic factors influencing community health
Executed agreements for 13 programs offering health services, senior programs, homeless assistance, and food
Offered a bilingual Dance for Your Health event for over 270 older adults and seniors in cooperation with the
South County Action Network (So-CAN)
Offered numerous workshops and information sessions on the Affordable Care Act, a free flu clinic for over 500
with HHSA, and Love Your Heart Day offering free blood pressure checks and referrals
5ĻǝĻƌƚƦ ğƓķ źƒƦƌĻƒĻƓƷ ƭƷƩğƷĻŭźĻƭ ğƓķ ƦƩƚŭƩğƒƭ ƷŷğƷ ƩĻƭƷƚƩĻ ğƓķ ƦƩƚƷĻĭƷ ƓğƷǒƩğƌ ƩĻƭƚǒƩĭĻƭ ğƓķ ƦƩƚƒƚƷĻ
ƭǒƭƷğźƓğĬźƌźƷǤ
Statewide Energy Efficiency Collaborative
City of Chula Vista continues to achieve a 68 percent landfill diversion rate (only 3.5 lbs per person per day)
Started a food waste collection pilot program for 600 residential homes and select commercial businesses
Developed a first-ever "City Operations Sustainability Plan" that establishes cost-saving targets and strategies
Received an iCommute Diamond Award for strides in promoting alternative commute choices in the workplace
Provided over 800 (33% increase)
Local Government Partnership with SDG&E and the California Public Utilities Commission
Collected 190 tons of household hazardous waste through the drop-off facility and collection events
Expanded the availability of electric vehicle (EV) chargers in the city
Received conceptual approval from Wildlife Agencies for a mitigation/endowment program that will direct
mitigation fees to our underfunded preserve areas
tƩƚǝźķĻ ƦğƩƉƭͲ ƚƦĻƓ ƭƦğĭĻƭͲ ƚǒƷķƚƚƩ ĻǣƦĻƩźĻƓĭĻƭͲ ƌźĬƩğƩźĻƭ ğƓķ ƩĻĭƩĻğƷźƚƓğƌ ƚƦƦƚƩƷǒƓźƷźĻƭ ƷŷğƷ ƩĻƭźķĻƓƷƭ ĭğƓ ĻƓƆƚǤ
Capital Improvement Projects underway for an artificial soccer field at Salt Creek Park and new playground
structures at Los Niños, Valle Lindo and Loma Verde parks
Renovated sports fields at Discover, Rohr, Otay and Terra Nova parks in partnership with the Youth Sports Council
Created a unique public-public partnership by housing the Chula Vista Learning Community Charter at Parkway
Community Center
Converted underused library areas to public tutoring and group study space
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Create and maintain safe and appealing neighborhoods where people choose to shop, work, play and stay.
9ƓƭǒƩĻ ğ ƭǒƭƷğźƓğĬƌĻ ğƓķ ǞĻƌƌ ƒğźƓƷğźƓĻķ źƓŅƩğƭƷƩǒĭƷǒƩĻ Ʒƚ ƦƩƚǝźķĻ ƭğŅĻ ğƓķ ğƦƦĻğƌźƓŭ ĭƚƒƒǒƓźƷźĻƭ Ʒƚ ƌźǝĻͲ
ǞƚƩƉͲ ğƓķ ƦƌğǤ
Completed numerous public works projects such as drainage, sewers, bike lanes, traffic signals, medians, and a
pump station
Continued public outreach and education about
Completed the "Top-to-Bottom Review" of the City's Growth Management programs, resulting in Council's
approval in January 2015 of a new Growth Management Program Guidelines document, an updated Growth
Management Ordinance, and related revisions to several of the City's quality-of-life Threshold Standards
Protected the City against several properties with illegal/problematic uses
Increased the number of spay shuttle surgeries for low income families to over 800
Chula Vista Animal Care Facility (CVACF) opened a new multi-purpose structure as part of an ongoing $1 million
campaign to help enhance housing, care and adoption rates for animals
9ƓŷğƓĭĻ ƦƩĻǝĻƓƷźƚƓ ĻŅŅƚƩƷƭ ğƓķ ƦƩĻƦğƩĻ ĭƚƒƒǒƓźƷźĻƭ ŅƚƩ ƓğƷǒƩğƌ ķźƭğƭƷĻƩƭ ğƓķ ƚƷŷĻƩ ĻƒĻƩŭĻƓĭźĻƭ
Implemented recommendations from the Matrix III Study focusing on intelligence-led policing
Recreation and Fire departments WARN (Water Awareness in Residential Neighborhoods) Program on pool
safety
Accepted a Federal Emergency Management Agency (FEMA) grant to clear 25 acres of brush for fire protection
behind 230 homes on the rim of Rice Canyon
Implemented Nextdoor.com to expand online communication and information sharing at the neighborhood level
among residents, as well as safety information disseminated by the City
9ƓƭǒƩĻ ğķĻƨǒğƷĻ ĻƒĻƩŭĻƓĭǤ ƩĻƭƦƚƓƭĻ ğƓķ ƦƚƭƷ ĻƒĻƩŭĻƓĭǤ ƩĻĭƚǝĻƩǤ ƭĻƩǝźĭĻƭ Ʒƚ ƚǒƩ ĭƚƒƒǒƓźƷǤ
All Fire Stations have Advance Life Support (ALS) capability - Accomplished two years in advance of schedule
Placed a new Fire Engine into service at Fire Station 5
Replaced 18 aging police vehicles
Assisted the American Red Cross San Diego/Imperial Counties Chapter to provide an evacuation site
Replaced expired and expiring personal protective equipment for structural firefighting
Reduced the number of false alarms by 9 percent since the new Security Alarm Ordinance became effective on
Implemented a Body Worn Camera program in an effort to prevent and resolve citizen complaints, build
community trust and confidence and strengthen police transparency
Adopted the Park Ranger Citation Ordinance allowing park rangers to issue infraction citations to improve park
safety and reduce the burden on the Police Department
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Promote diverse opportunities that connect community and foster civic pride through comprehensive communication
strategies, and cultural, educational & recreational programming.
9ƓĭƚǒƩğŭĻ ƩĻƭźķĻƓƷƭ Ʒƚ ĻƓŭğŭĻ źƓ ĭźǝźĭ ğĭƷźǝźƷźĻƭ
for
Received Vision Award in Transparencysuccessfuloutreach efforts in creating new
City Council districts
Sponsored HarborFest which attracted more than 20,000 participants
More than 500 print and broadcast news articles/features on Chula Vista have appeared in the media
Coordinated 60+ special events
Published interactive community calendar listing more than 30 local events monthly
Hosted "Remembering Our Fallen" photographic exhibit at library with civic and veteran support groups
Distributed monthly Community Connection newsletter to 3,500 recipients
Expanded Social media platform usage. Over ЌͲЉЉЉ followers each on Facebook and Twitter
approved new City Council districts to be used in future City elections
Districting Commission
Collaborated with the Third Avenue Village Association (TAVA) to bring back the Starlight Parade following TAVAs
Holiday in the Village festival
Implemented an amended and restated Operating Agreement with the Living Coast Discovery Center to spell out
operations until 2017
Expanded Kindergarten Boot Camp to Civic Center Library, using "Great Neighborhood Challenge " grant award
Completed upgrade, through City bond financing, of 186 affordable units for seniors at Congregational Towers
and 100 units for seniors at Kiku Gardens
Hosted two free Movies in the Parks events attracting over 600 community members
Hosted 400 reation Center
Expanded free circulating museum pass program to include Museum of Man and Living Coast Discovery Center
Offered a range of professionally run parenting workshops in cooperation with Promise Neighborhood
Entered into Memorandum of Understanding with the United States Olympic Training Committee and conducted
analysis to determine feasibility of possible transfer of the Olympic Training Center
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