HomeMy WebLinkAboutReso 1991-16130 RESOLUTION NO. 16130
RESOLUTION OF THE CITY COUNCIL OF THE CITY OF CHULA VISTA
APPROVING PROPOSED BUDGET AND ACHIEVEMENT REPORT FOR THE
DOWNTOWN IMPROVEMENT DISTRICT
The City Council of the City of Chula Vista does hereby resolve as
follows:
WHEREAS, Ordinance No. 1885 requires the City Council to review the
budget submitted by and the activities of the Town Centre Business and
Professional Association, and to authorize the disbursement of funds received
through the business license tax imposed on the parking and business
improvement area for the general promotion of retail trade and other
commercial and professional businesses; and,
WHEREAS, the Town Centre Business and Professional Association has now
submitted the budget and achievement report as set forth in Exhibits A and B,
attached hereto and incorporated herein by reference as if set forth in full;
and,
WHEREAS, the Finance Director has recommended that the Council now
approve the proposed 1991 budget and accept the 1990 report of achievements as
contained in said exhibits.
NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Chula
Vista does hereby approve the proposed 1991 budget of the Town Centre Business
and Professional Association and accepts the 1990 achievement report.
Presented by Approved as to form by
Lyman~Chri stopher ~ Bruce M. B aa
Director of Finance City Attorney
EXHIBIT A
Resolution No. 16130
Page 2 --
February 18, 1991
City of Chula Vista
C/O Community Development Dept.
Alisa Duffey Rogers
276 Fourth Avenue
Chula Vista, Ca 91910
Dear Alisa,
Per our board meeting 6f February 12, 1991 I am
providing you with a proposed budget for our 1991 budget.
Along with the regular budget, which typically covers
promotional events and expenses, we are also proposing an
additional budget item for the position of "town manager".
As you are aware this position would employ an individual
capable of 1) supervising all promotional activities within
the district, 2) assisting in filling tenancy vacancies
throughout the district, & 3) generally performing whatever
tasks are necessary to see the district prosper. We are
reqUesting a five year commitment at the rate of $50,000.per
our budget we have designated $5,000 3~°~fw' notice in
budget) to
supplement this position. After this position is established
for a period of three to five years it is anticipated that it
could be self sustaining either in whole or in part. [Current
speakers hosted by the Community Redevelopment Department,
speaking specificall on the topic of "town managers"
indicate that there Is reason to anticipate cost effective
benefits.] In either case we feel that the need for the
services that this position could provide are critically
needed at this time, and we ask that you give serious
consideration to this reqUest.
RespeCtfully Submitted
Michael Steiner
President: Downtown Business Association
EXHIBIT A
Resolution No. 16130
Page 3
February 18, 1991
City of Chula Vista
C/O Community Development Dept
Alisa Duffey Rogers
276 Fourth Avenue
Chula Vista, Ca 91910
PROPOSED 1991 BUDGET
DOWNTOWN BUSINESS ASSOCIATION
1) Supplemental to "Town Manager" position . $5,000
2) Christmas Parade .... $7,500
3) Directory of merchants/restaurants . . $1,500
4) Friday Nite/Date Nite (6-8) Promotions . $4,000
5) Combined Merchants Promotions . $4,000
1991 Budget Request ..... $22.000
Tow, Mana9er Position ........ $50.000
(Subject of Future Report) -
The promotionals this year involve the commitment of the
merchants to form subcommittees which will organize and
hold differing promotions than in previous years. These
promotions are designed to attract customers to events
held both in the evenings and day time. Some of the ideas
include ways to attract working moms on Saturday mornings,
making senior citizens feel welcomed and honored, creating
a theme of customer importance, and promoting the idea of
Downtown Chula Vista: The Best Kept Secret in San Diego
County. Our strength and success is to come from merchants
participating both in the concept and actual promoting of the
planned events. Attempts are to be made to find ways for
merchants to piggy-back on each others drawin power and thus
utilize the potential already in place. Details are not
intended in this proposal; but it would be safe to sa that
attempts to adequately promote Downtown Chula Vista f~rst
need to be made by the merchants working together. Once
these attempts are established then additional avenues need
to be implemented; avenues that reach beyond the scope and
current resources of the Association.
Resolution No. 16130
Page 4
CHULA VISTA DOWNTOWN ASSOCIATION EXHIBIT B -I
1990 OVERVIEW
SPRING ARTS & CRAFTS FESTIVAL, SUMMER FESTIVAL AND TOAST OF THE TOWN
These events were postponed for a year for a lack of volunteers to
run the events properly.
Do to the lack of volunteers it was voted. to ask the Community De-
velopment Department for help in finding a town manager.
ADVERTISING
This committee was given a budget of $10, O00 to advertise the downtown
area. Generic ads for the downtown, rate reduction advertising for merchants
and discount ads for the merchant were taken Nith the Star News and
Sun Times. This was our frist year for this type of adversting program and
it was well recieved.
YULE PARADE
For the ~nd year in row the Yule Parade was held on sunday. We had a
greater turn out then last year.
Resolution No. 16130
Page 5
EXHI'BIT B-2
CHULA VISTA DOWNTOWN ASSOCIATION
1990 INCOME AND EXPENSE
BALANCE FORWARD FROM 1989 $5,791.41
INCOME
DONATION FROM BLACKIEmS TROPHIES 200.00
RDA REIMBURSEMENT (BANNER-PART OF
$25,000) 4,861.50
CITY REIMBURSEMENT (IMPROVEMENT
DISTRICT FEES) 21,984.00
DONATION FROM PHIL HOFFMAN 200.00
RDA FINAL REIMBURSEMENT 5,289.64
MONEY FROM SALE OF DASH PLATES 194.00
TOTAL INCOME 32,729.14
EXPENSE
TASTE OF TOWN BILLS 1989 934.50
YULE PARADE BILLS 1989 6,239.02
INSURANCE 1,723.82
STORAGE OF CHRISTMAS DECORATIONS 960.00
NEWSLETTER 247.47
MISCELLANEOUS 1,368.59
ADVERTISING 4,846.75
YULE PARADE 10.363.02
TOTAL EXPENSES (26.683.17)
BALANCE 12/31/90 Sll.837.38
Resolution No. 16130
Page 6
PASSED, APPROVED, and ADOPTED by the City Council of the City of Chula
Vista, California, this 16th day of April, 1991 by the following vote:
AYES: Councilmembers: Malcolm, Moore, Nader, Rindone
NOES: Councilmembers: None
ABSENT: Councilmembers: None
ABSTAIN: Councilmembers: None
Mayor, Pro-Tempore
ATTEST:
B~/Au~helet, City Clerk
STATE OF CALIFORNIA )
COUNTY OF SAN DIEGO ) ss.
CITY OF CHULA VISTA )
I, Beverly A. Authelet, City Clerk of the City of Chula Vista, California, do
hereby certify that the foregoing Resolution No. 16130 was duly passed,
approved, and adopted by the City Council held on the 16th day of April, 1991.
Executed this 16th day of April, 1991.
B~verly A/Authelet, City Clerk