The URL can be used to link to this page

Home My WebLink About2015-06-04 Agenda Packet 1 declarc under penalry of perjury that I am employed by the Ciry of Chula�sta in the office of the Ciry Clerk a�d�6az�Posted the document according to Brown Act requiranenu. ----- - --------- -- --- ---- -- — -- - ----.. ....- --- _._ . . -- -- - - - - - �.;P-� •• _ bacea. S IS gi$6op� _. ' y, � �,��h� ` _ �.�� 1� � _ a..i+ ti � `` � f. 3�� . cm oF , ;" CHULA VISTA ` • • . � ��2�� Mary Casillas Salas, Mayor Patricia Aguilar, Councilmember Gary Halbert, City Manager Pamela Bensoussan, Councilmember Glen R. Googins, City Attomey John McCann, Councilmember ponna R. Norris, City Clerk Steve Miesen, Councilmember Thursday, June 4, 2015 4:00 PM Council Chambers 276 4th Avenue, Building A Chula Vista, CA 919�0 CITY COUNCIL WORKSHOP CALL TO ORDER ROLL CALL: Councilmembers Aguilar, Bensoussan, McCann, Miesen and tifayor Salas PLEDGE OF ALLEGIANCE TO THE FLAG AND MOMENT OF SILENCE PUBLIC COMMENTS Persons speaking dunng Public Comments may address the Council on any subject matter within the Council's jurisdretion that is not listed as an item on the agenda. State law generally prohibits the Council from discussing or laking action on any issue not. included on the agenda, but, if appropnate, the Council may schedule the topic for futu�e discussron o�refer the matter to staff. Comments are limited to th�ee minutes. WORKSHOP Council Workshops are for the purpose of discussing matters that require extensive deliberation or are of such length, duration o� complexity that the Regula� Tuesday Council Meetings would not be conducive to hearing these matters. Unless othervvise noticed on this agenda, final Council actrons shall be limited to refening matters to staff. If you wish to speak on any item, please (11 out a "Request to Speak:' form and submit it to the City Clerk prior to the meeting. Comments are limited to five minutes. Ciryo/Chula Wsta Paga f Pdnfetlon S28/M15 City Council Agenda June 4, 2015 1. 15 -0207 Discussion of Chula Vista's Economic Development Work Program for Fiscal Year 2015/2016 ADJOURNMENT to the Regular City Council Meeting on June 9, 2015, at 5:00 p.m., in the Council Chambers. Materials provided to the City Council related to any open- session item on this agenda are available for public review at the City Clerk's Office, located in City Hall at 276 Fourth Avenue, Building A, during normal business hours. In compliance with the AMERICANS WITH DISABILITIES ACT The City of Chula Vista requests individuals who require special accommodations to access, attend, and /or participate in a City meeting, activity, or service, contact the City Clerk's Office at (619) 691- 5041 (California Relay Service is available for the hearing impaired by dialing 711) at least forty -eight hours in advance of the meeting. Sign up at www.chulavistaca.gov to receive email notifications when City Council agendas are published online. City of Chula Vista Page 2 Printed on 512812015 2015 -06 -04 Agenda Packet Page 2 .� Emma CITY OF CHULAVISTA File #: 15 -0207, Item #: 1. City of Chula Vista Staff Report Discussion of Chula Vista's Economic Development Work Program for Fiscal Year 2015/2016 City of Chula Vista 2015 -06 -04 Agenda Packet Page 1 of 1 Printed on 5/28/2015 powered by Legistar Page 3 A v I I *)i Mom AV -.-Moo- C17V OF CHULA VISR 2015-06-04 Agenda Packet Page 4 I. Introduction II. Executive Summary III. Acknowledgements IV. Work Plan 1. Programs A) Business Support Services 2. Projects Q B) Bayfront C) Western Chula Vista D) Eastern Chula Vista 3. Collaboration e E) Regional F) Binational Pg.3 0 V. Appendix Pg. 27 Pg. 4 C) 1 .Community Profile Pg. 27 Pg.5 � 2. Employment &Business Pg. 28 Pg. 6 3. Certified Sites Pg. 29 Pg. 7 � 4. Projects &Programs Pg. 30 Pg. 7 -13 Pg. 14 Pg. 15 Pg. 16 -17 Pg. 18 -19 Pg. 20 Pg. 21 -24 Pg. 25 -26 2015 -06 -04 Agenda Packet Page 5 2 INTRO IM The City of Chula Vista is located at the center of one of the richest cultural, economic and environmen- tally diverse zones in the United States. It is the second largest City in San Diego County with a population of 250,000, and a projected population of 330,000 in 2050. Chula Vista boasts more than 50 square miles of coastal landscape, canyons, rolling hills, mountains, quality parks, and miles of trails. Chula Vista is a lead- er, both nationally and internationally, in conservation and renewable energy, has outstanding public schools, and has been named one of the safest cities in the country. Chula Vista has made exceptional advances in preparing the City for economic growth and prosperity. The City has established economic development initiatives that have created quality infrastructure, a strong consumer base and a well- educated and experienced workforce. Civic leaders are not stopping there; amassing a large volume of commercial /industrial development lands, pursuing a progressive busi- ness and employment investment policy, and completing acquisition and planning of the 375 -acre Univer- sity Park and Innovation District site that will create even greater opportunities for future businesses. The Economic Development Department leads a comprehensive effort to help businesses capitalize on Chula Vista's location, commercial and office space inventory, available land and binational connections. 2015 -06 -04 Agenda Packet Page 6 3 The work plan focuses on accomplishing three primary objectives for fiscal year 2015 -2016; business sup- port, project development and regional collaboration. The first objective is to support our existing and new business community through a variety of projects and programs. The goal of these projects and pro- grams is to provide excellent customer service, accurate information that is relevant to businesses and en- gage our partners in conversations with our businesses and the brokerage community through one on one and small group meetings. The second objective will be to continue to participate with city staff on completing important economic development projects located on the Bayfront, Western Chula Vista and Eastern Chula Vista. The projects in these three geographic locations are the future of Chula Vista's tourism, office and commercial clusters. The final objective will be to collaborate and communicate with the various economic development and development associations in the region and across the border in order to highlight the opportunities avail- able in Chula Vista. It is vitally important that Chula Vista be a part of the regional conversation so that when companies are looking to come to the region or expand within the region the opportunities availa- ble in Chula Vista are provided as an option. The overall focus is to leverage city staff, the community and the region to get the word out on why Chula Vista is the place for companies to locate their business. We will need to be consistent in our perfor- mance, offer exceptional customer service, be competitive in our costs and continue to be innovative in our approach to sustainability and becoming a smart city. 2015 -06 -04 Agenda Packet Page 7 4 Thank you to all our partners! I1IsCEDu South County Economic ~� Development Council Adt IRE Development 00111000alin- COMMERCIAL PROPERTIES A( W M I E N I A qV 1 6. M Kevin O'Neill Construction OKAY LAND rt d1 9 S7 Sudbffry properties Me! (lez -SWqr11CgY 916MIJ) =a 4 SMART BORDER COALITION San Diego-Tijuana aiv of CHUIA VISTA Voit REAL ESTATE SERVICES EALDWIN & SONS 2015 -06 -04 Agenda Packet Page 8 5 DFVFI nPMFNT C 2015 -06 -04 Agenda Packet Page 9 .. BUSINESS SUPPORT SERVICES % Goal: Outstanding customer service & com- munication that will attract &retain business =MEMO Why is this important? Assisting new and established businesses to start, grow and succeed is the mission of any Economic Development Depart- ment. Our primary focus is to help our business community thrive. The most im- portant business is the one that has al- ready invested in the City. A number of our programs (workshops, training, finan- cial aid, tax rebates, employee recruit- ment and training) and the programs of our local partners (Chamber of Com- merce, Third Avenue Village Association, South County Economic Development Council) are focused on helping Chula Vista businesses succeed, grow, expand and start new businesses. We propose new personalized services (economic development ombudsman at the front counter, staff to assist in understanding codes and procedures) for the small business community to help them get through the regulatory process, find fi- nancing and apply for tax credits. Improve Tenant Improvement Process A.1 What: Work with the Development Services Department and the continuous improvement team to evaluate and implement counter measures to the tenant improvement plan check process, as recommended in the Chula Vista Business Cluster Study. When: June 2015 through June 2016. Metric: 90% of all Tenant Improvements plan reviews are completed on -time. Benefit: By being consistent in turning projects around on time, the City will allow new business- es to plan appropriately for when they will be able to start their tenant improvements and open for business. Consistency will allow the City to promote its ability to be on time, providing cer- tainty to those looking to invest in our community as well as change the perception that the permitting process is difficult and lengthy. Staff will be able to share case studies were projects have been processed on time and, when required, fast - tracked, so that these examples can be shared with brokers and local and regional business associations. 9070 On -Time Completion Rate of Tenant Improvement Plan Checks J 2015 -06 -04 Agenda Packet Page 10 7 Third Avenue Building Inspector Pilot Program A.2 What: Work with Development Services on the development of a pilot program in the Third Avenue Village, that will allow prospective small businesses to get professional advice from the City's Building Inspection Supervisor, to assist them in knowing what tenant improvements will trigger different building code regulations and requirements. When: June 2015 through June 2016. Metric: 90% customer satisfaction from both owners and prospective tenants of the pilot program. Benefit: The building inspector can assist prospective small businesses better understand whether their plans will trigger costly upgrades to the building and electrical systems, allowing them to avoid costly mis- takes that might adversely impact their ability to open. Business � 9070 Friendly i Customer Satisfaction J V Permitting Assistance v � �d%b dft 0 ILL AGE 90% Customer Satisfaction Economic Development Front Counter Technician A.8 What: Work with the Development Services Department on a pilot program that would provide an economic development employee at the Develop- ment Services front counter. This employee would be the first point of con- tact for new and existing small businesses needing assistance with the vari- ous permitting processes. The employee, when not at the counter, would participate in trainings and workshops with our local business associations on the permitting process. When: January 2016 Metrics: 90% customer satisfaction with pilot program. Benefit: Create a business friendly environment for new and existing busi- nesses that will help small business owners successfully navigate the permit- ting process as well as have a point of contact when questions arise during \ the review process. 2015 -06 -04 Agenda Packet Page 11 v � BUSINESS SUPPORT SERVICES r-WI/ Partnerships No& Am - -- FREBE Program A.7 What: Continue to implement the City's Free Energy Resource and Energy Business Evaluation (FREBE) program, providing businesses with a free eval- uation of their energy and water usage. When: Weekly. Metric: Conduct 15 FREBE meetings per week. Benefit: Provide small businesses with general information on energy and water efficiency as well as incentives/ rebates available through local energy and water providers. In conjunction with site visits to ensure that each business has a point of reference for businesses resources in the Eco- nomic Development Department. h%h, 60 FREBE Evaluations per Month Work with Utility Providers to Provide Timely Utility Information A.5 Utility Providers What: The 2013 Business Cluster Study noted that access to timely utility information was an area that needed improvement. Staff will work with Contact List utility providers (SDG &E, Cox Communications AT &T Communications, Sweetwater District, and Otay Water District) to obtain contacts and com- mitments to attend meetings when recruiting new businesses. When: December 2015 Metrics: Contact list of key staff members who provide rapid response to utility information requests. � Benefit: Utility information is one of the key considerations in locating or expanding a business. The development of contact people and regular communication with these staff members will improve the City's ability to ^� provide timely responses to new businesses. 2015 -06 -04 Agenda Packet Page 12 9 21 BUSINESS SUPPORT SERVICES Partnerships A& L JA MAL r Small Business Workshops A.9 What: Participate in workshops and trainings for small businesses with the Chamber of Commerce and Third Avenue Village Association to assist new and existing small businesses. Partner with Small Business Develop- ment Center (SBDC), Small Business Administration (SBA), South County Economic Development Council (SCEDC) and other resource organiza- tions to provide businesses with the resources they need. When: June 2016. Metrics: Participate in 4 workshops with our partners, 2 of which we will host. Benefit: Assist partners in providing free or low cost trainings to small busi- nesses on providing excellent customer service, tax preparation advice, and information on workers compensation laws, health care laws and City permitting processes. Introduction Letter to Every New Business 1LLAG E 0 1]irSCEDC Umh -Cmn1 Y Kcffi lic 0 (�MqX Host 2 SB Workshops — in 2016 < 0 10j New &Existing Small Business Assistance Business Introduction Letter A.6 What: Send a letter, on behalf of the City of Chula Vista, the Chula Vista Chamber of Commerce, South County Economic Development Council (SCEDC) and the Third Avenue Village Association, informing every new and existing business of the collective services offered. When: Begin prior to December business license renewal season. Metrics: Provide letter to every business license holder in the City of Chula Vista. Benefit: The letter will provide every business with contact information and a list of services provided, so they know who to call when they need business assistance. 2015 -06 -04 Agenda Packet Page 13 CEO Round Tables A.II What: The 2013 Business Cluster Study recommended the City host CEO Round Tables, with anchor businesses, to strengthen relationships and get input from them as to industry trends, market opportunities, business cli- mate and specific needs for their growth. The intent of CEO Roundtables is to listen to the CEOs and also thank them for being key stakeholders in the Chula Vista community. When: Annually. Metrics: Hold a roundtable event. Benefits: Annual CEO Roundtable provides a venue to get input on indus- try trends, market opportunities, business climate, and specific needs for their growth. It also provides an opportunity for staff to present the status of developments, programs and services available at the City. CEO Annual Roundtable V 4 ~ Ida Commercial Real Estate Broker Roundtables A.12 What: The 2013 Business Cluster Study recognized the importance of the commercial real estate brokerage community in conveying the opportu- nities available in the City. Staff proposes to hold round table sessions with brokers to present the status of development projects, programs and services available at the City. When: Semi - annually. Metrics: Hold two broker roundtable events, including one tour of Chula Vista's development sites located along Third Avenue. Benefit: Brokers are often the first one to know if a business is looking for new space or are leaving their existing space. They represent the first point of contact for most businesses and a strong relationship with this industry is important because of their ability to influence the decisions of businesses on the site selection process. Be the #1 Point of Contact Af Commercial Broker Roundtable 2015 -06 -04 Agenda Packet Page 14 (.�. BUSINESS SUPPORT SERVI � Meetings Ali, q44bqb- One-on-one Business Meetings A.10 What: The 2013 Business Cluster Study recommended the City conduct business outreach meetings with key industry clusters and to call on them at least once a year at their facilities. Staff will prepare a survey questionnaire and schedule meetings with businesses who are anchor and target in- dustry clusters. The meetings will allow staff to introduce appropriate City staff to these businesses, like the Development Services Director, and to supply them with information on the services the City and our partners can provide. The survey will document the type of business, where they see their industry going and what needs they might have in order to maintain profitability and to expand and /or relocate their business. When: Begin January 2016. Metrics: Meet with 30 employers. Benefit: When businesses are looking to locate in our community, they often talk to other businesses to understand the business environment. A concentrated effort to do outreach to the City's anchor and target industries, with our partners (TAVA, the Chamber and SCEDC), will show that the City cares about our businesses. r� One -on -One Mee etings SCEDC ISouth County Economic ~� Development Council VILLAGE 2015 -06 -04 Agenda Packet Page 15 12 Permit Fee Study A.4 What: The 2013 Chula Vista Business Cluster Study identified that there was a perception that fees in Chula Vista are higher than other cities in the region. Staff will conduct a fee study to identify how Chula Vista compares with the region on all business fees (permit fees, Tenant Improvement fees, and busi- ness license fees) . When: Summer 2015 Metrics: Complete fee study. Benefit: To be able to definitively state where Chula Vista compares with the region so that businesses will know the facts and can better understand the cost of doing business here in the city in comparison to other cities in the region. Complete Workforce Study to Understand Our 10 Iff 0 71 60 ."A� � omplete� Permit Fee Study to Compare with the oil h Region Chula Vista Workforce Study AS What: The 2013 Chula Vista Business Cluster Study identified that there is a lack of documentation on the workforce available in Chula Vista. Staff will prepare a Labor Force Study of Chula Vista to document the City's labor force and employment patterns. When: June 2016. Metrics: Complete labor force study. Benefit: Labor, workforce and commuter data is a key factor in determin- ing where to locate a business. The Labor Force Study will document the existing workforce and commuter patterns to assist existing and future busi- nesses. M 2015 -06 -04 Agenda Packet Page 16 13 DFVFI nPMFNT C 2015 -06 -04 Agenda Packet Page 17 14 Why is this important? The Chula Vista Bayfront Master Plan is Southern California's largest waterfront development opportunity at 535 acres (Appendix A) . The Bay - front will offer panoramic views from Baja California to San Diego, and across the San Diego Bay. With proximity to both Baja California and San Diego, the Bayfront will supply a unique bi- cultural tourist opportunity for South San Diego County. The Bayfront project includes the future development of 3,100 new hotel rooms, 415,000 square feet of conference meeting space, 1,500 new high -rise residential units, 225,000 water- front visitor serving retail and 750,000 new office and commercial space. The following projects are being pursued to implement the Chula Vista Bayfront Master Plan. i Bayfront Hotel and Conference Center B.1 What: Negotiate an option to lease, with the RIDA Development Cor- poration, for the development of a hotel and conference center. When: February 2015 through June 2016. Metric: (1) Financing plan and related agreements presented to the Port of San Diego and Chula Vista City Council; (2) Execution of RIDA's option to lease agreement. Benefit: Temporary and full time jobs, transient occupancy tax, proper- ty tax and sales tax revenue. Hotel Development B.3 What: 300 room hotel development on the corner of Bay Boulevard and E Street. When: March 2015 through June 2016. Metric: Submit Local Coastal Plan Amendment to Coastal Commission by June 2016. Benefit: Temporary and full time jobs, transient occupancy tax, proper- ty tax and sales tax revenue. Residential Development B.2 What: Negotiate a Development Agreement, with Pacifica Com- panies, for the development of 1,500 residential units, 250 hotel rooms and 420,000 square feet of mixed use commercial space. When: August 2014 through December 2015. Metric: Submit to the City Council for approval of the develop- ment agreement and issuance of a coastal development permit. Benefit: Temporary and full time jobs, transient occupancy tax, property tax and sales tax revenue. H St and Marina PW Retail Development B.4 What: Solicitation of interest for 225,000 square feet of retail develop- ment opportunity located along H Street and Marina Parkway. When: January 2015 through June 2016. Metric: Port District enters into either an exclusive negotiating agree- ment or option to lease agreement. Benefit: Temporary and full time jobs, property tax and sales tax reve- nue. 2U15= fl4 AQPnr�a ParkPt age 18 15 LDV A VIS v ,9 �H1 AVENUE N } i Why is this important? Western Chula Vista, the area generally west of Interstate 805, is composed of the northwest and southwest communities. Revitalization of Western Chula Vista will create and support market demand for new higher- density residential uses that provide housing opportunities for em- ployees in the City's expanding job clus- ters. Existing and new retail goods and services in Western Chula Vista will pro- vide more urban, community -scale shop- ping and dining opportunities. Revitaliza- tion of Western Chula Vista also prioritizes the attraction, retention and expansion of existing and new commercial office and industrial uses that provide a diversity of employment opportunities, further cre- ating new housing and retail market de- mand. 2015 -06 -04 Agenda Packet r �� rr Northwest includes established residential neighborhoods and the Urban Core Specific Plan (UCSP) area. The UCSP provides the -------------------------- framework to allow in -fill mixed use and high- , density development along mayor transpor- , Southwestern Chula Vista primarily en- , tation corridors. This area, envisioned to be compasses the Montgomery communi- the "heart" of the community, where people ty, which was annexed into the City in gather to enjoy special events, farmers mar- 1985. Southwest Chula Vista has stable kets, more walkable tree -lined streets, cafes ; residential neighborhoods, as well as a with outdoor dining, and plenty of eclectic ; mix of commercial and industrial dis- ' I shopping. tricts. The City recently adopted the Pal- . omar Gateway District Specific Plan, ' which encourages a mixture and densi- :i _ _J�•• -11� :� ty of activity adjacent to the existing - Trolley light San Diego rail transit station g Y ht g I at Palomar Street. A revitalized Western Chula Vista will attract not only residents � I and visitors, but also new jobs and new businesses to the area. The following 4 , projects are intended to help remove impediments to in -fill development and ' to market the opportunities available for development of new residential, office ; and commercial projects. Y � t I r ---tea f ti} Page 19 . a A V1S q ■ �TrX i1Tr i Western Community Facilities District Third Avenue Village Association Property Based Improvement District C.1 C.2 What: Form a Community Facilities District (CFD) in Western Chula Vista that What: Extend property based improvement district (PBID) for Third Avenue allows new development, located in commercial, industrial and high densi- Village, due to expiration in June 2016, and enter into implementing ty residential areas, to defer payment of development impact fees. agreement with TAVA. When: February 2015 through October 2015. When: April 2015 through November 2015. Metric: CFD ordinance presented to the City Council by October 2015. Metric: Present resolution supporting the extension of PBID and implement - Benefit: Lower equity requirement for new projects thus allowing construc- ing agreement. tion financing to be secured. Benefit: The PBID provides additional revenue from property owners, which is used to pay for the enhanced maintenance of the Third Avenue District. Gateway Phase III Credit Tenant Attraction Chula Vista Auto Park Dealer Attraction C.3 C.4 What: Assist property owner in attracting credit tenant(s) to the 1 10,000 What: Attract new automobile dealership(s) to the Chula Vista Auto Park. square foot Gateway Phase III Class A office space. When: May 2015 through June 2016. When: September 2015 through June 2016. Metric: Design review application submitted to City for new dealership(s). Metrics: Phase III construction drawings submitted to City. Benefit: Temporary and full time jobs, property tax and sales tax revenue. Benefit: Temporary and full time jobs, property tax and sales tax revenue. Re- position Chula Vista Golf Course C.5 What: Re- position Chula Vista Golf Course due to current lease expiring June 2016. The Billy Casper designed 18 -hole course is an important amenity to Chula Vista residents, businesses and tourism. When: June 2015 through June 2016. Metrics: Complete market study and RFP process. Benefit: Enhance and maintain a City owned amenity that is an attrac- tive recreation option available to tourists, hotel guests, businesses and residents. Provide an amenity available to the RIDA development. 2015 -06 -04 Agenda Packet Page 20 17 Why is this important? Eastern Chula Vista is home to approximately 135,000 people in 40,000 residential units, as well as the Olympic Training Center and the Sleep Train Amphitheatre. During the next 10 years, land avail- ability in Eastern Chula Vista will justify major public and private capital investment to support future development. These develop- ments include new institutional, residential, commercial, and in- dustrial uses. All of which will grow existing and emerging job clus- ters, while creating a balanced and sustainable mix of land uses and employment centers. The City of Chula Vista is a leader in innovation and is committed to attracting a future four -year University and Innovation District. The proposed educational and business format is design to en- gage students, faculty and corporations in the creation and appli- cation of knowledge that will spur innovative economic, social and cultural development. Immediately adjacent to the University and Innovation District site is the Millenia Project. Phase I is currently underway developing hundreds of new single and multi - family residential units. Phase II site preparation work is expected to begin in early 2016, making way for new retail, hotels and office development. North of Millenia is the Eastlake Business Park, developed to pro- vide a quality working environment in conjunction with nearby res- idential and commercial land uses. The businesses envisioned for this area include modern industrial, research and administrative facilities, and limited service commercial uses. The following pro- jects are focused on assisting our existing property owners to mar- ket their development opportunities and move forward the work on attracting quality institutions of higher education and tenants for the future Innovation District. 2015 -06 -04 Agenda Packet University and Innovation Disi Four -year University & Innovation 2.2 Million Square feet Research & Commercial Develop 20,000 Students Millenia Project 207 Acres • Millenia Project � 3.4 Million Square feet Commercial & Research Development I'A -h N' 3,000 Residential Units Eastlake Business Park 0 3,200 ocres Master Planned Community 180 Acr Industrial Land Page 21 2015 University 501(c) 3 D.1 What: Prepare formational documents for the University 501(c) 3 Partner- ship and Land Trust. When: June 2015 through January 2016. Metric: Submit to the State for approval of a new University 501(c) 3 and Land Trust. Benefit: Recruitment of independent organization that can accept phil- anthropic funds for the development of the University and Innovation District. Millenia and Eastlake Business Park Attraction D.3 What: Assist owner in the solicitation of credit tenant(s) to occupy office and commercial buildings in Millenia and the Eastlake Business Park. When: June 2015 through June 2016. Metrics: Certified sites (Appendix 2) by site selector for office/ commercial tenant(s). Benefits: Certified sites, by a site selector, increases the visibility of sites to regional and national companies looking for locations in Southern Cali- fornia. Temporary and full time jobs, property tax and sales tax revenue. University and Innovation District Request for Interest D.2 What: Secure a development partner for the University and Innovc District project. When: February 2016 through June 2016 Metric: Submittal of Request for Interest from development partne Benefits: Initial step in defining vision and soliciting interest from na- higher education institutions and innovation district developers an ants. Hotel Attraction D.4 What: Assist owners in the solicitation and development of hotel projects within the Eastlake Business Park, Millenia and along Olympic Parkway and Eastlake Drive. When: June 2015 through June 2016. Metrics: One hotel under construction and at least one more under de- sign review. Benefits: Temporary and full time jobs, transient occupancy tax, property tax and sales tax revenue. Eastlake Business Park Conditional Use Permit Study D.5 What: The 2013 Business Cluster Study indicated that within the Eastlake business park, there are uses that have been allowed to operate under a conditional use permit (CUP) that has deterred manufacturing companies from locating in the business park. We will work with the Develop- ment Services Department to analyze the number, type and location of these businesses. We will discuss these findings with a site selector, and identify what counter measures should be taken to make the business park marketable to industrial users. When: June 2015 through June 2016. Metrics: The number, type and location of businesses with a CUP. Make the Eastlake Business Park a certified site by site selectors and brokers. Benefits: Temporary and full time jobs and sales tax revenue. mda Packet Va a 22 a DFVFI nPMFNT C 2015 -06 -04 Agenda Packet Page 23 20 Why is this important? The best work gets done when people collab- orate. To strengthen regional accountability and sustainable development within the re- gion, collaboration with regional partners is essential. Businesses are more willing to invest in a region when communities work together and understand its neighboring jurisdictions as well as its own unique assets. Chula Vista can boost its economy, in both the short and long term, by implementing a coordinated and collaborative approach, with a specific focus on engaging neighboring communities, trade associations, regional economic development organizations and the private sector. The 2013 Business Cluster Study identified a number of organizations the City could partner with in order to proactively market the opportunities available in Chula Vista. A coordinated sus- tainable economic strategy can guide Chula Vista in creating a culture of stewardship, in- novation and action that can lead to prosper- ity and future economic gains. The goal is to educate every Chula Vista resident, business, business association and all of our regional partners on the opportunities available so that everyone can help market our City as the best opportunity for investment. Collaboration with regional partners is essential to strengthen regional accountability and sustainable de- velopment within the region. 7 VILLAGE 41� V (OCONNECT"': OR'S o�q J m �NnMIC D cf� G`OPTECy , rte- - � o �- Pa(i it uthwei � Unified Port McIaNn of of San Diego REA RC -�� w,Yw,paarorg SCEDC I1I , South County Economic ~� Development Council / U.S. Small Business Administration SBuk Your Small Business Resource Ed ■ SAN DIEGO'"` REGIONAL CHAMBER OF COMMERCE SAN DIEGO RFGIONAt EDC sTLAK' USINESS ASSOCIATION 2015 -06 -04 Agenda Packet Page 24 21 Q REGIONAL COLL U South County Economic Development Council Partnership E.1 What: As a member of the South County Economic Development Council (SCEDC1 ), staff will attend the SCEDC business site visits and invite SCEDC staff to participate in its business outreach meetings and meetings with new businesses coming to the City. The City will also continue to collaborate on other business outreach events. When: Attend monthly board meetings, bi- weekly update meetings and monthly meetings with City Manager. Metric: Attend 70% of all business outreach meetings with SCEDC. Benefit: Collaboration with SCEDC provides staff with more opportuni- ties to meet and work with local businesses as well as to participate in the promotion of South County as a place to locate new industry. 1. The South County Economic Development Council (SCEDC) is a non - profit organization formed by a group of South San Diego County business and community leaders, to pro- mote education and encourage economic development in the South San Diego County Region. The South San Diego County includes; Chula Vista, Coronado, Imperial Beach, National City, San Diego, San Diego County, and the Port of San Diego. SCEDC also works with the northern portion of Baja California in the cities of Tecate, Tijuana, Mexicali and Rosarito. SCEDC focuses on encouraging private investment, promoting diversified residen- tial and business development, serving as an advocate for the area's public and private interests, and promoting binational business growth. A00 SCEDC 1 South County Economic Development Council 1 -- Awn San Diego Regional Economic Development Corporation Partnership E.2 What: The 2013 Business Cluster Study recommended that the City part- ner with organizations like the San Diego Regional Economic Develop- ment Corporation (SDREDC2) to promote the opportunities available in Chula Vista. Chula Vista will become a member and participate in board meetings, economic development subcommittees and initiatives to promote Chula Vista. When: Attend 75% of monthly board, subcommittee meetings and busi- ness development industry events. Metrics: Become a board member and attend all board and subcom- mittee meetings. Benefit: Collaboration with the SDREDC provides City staff the opportuni- ty to meet and work with regional businesses leaders, and participate on regional, national and international business attraction initiatives. 2. San Diego Regional EDC is a nonprofit corporation funded by more than 150 companies and public partners committed to enhancing regional prosperity. The SDREDC's network of partners makes its operations most effective as they work to spur job growth across critical sectors within our economy. The SDREDC investors and partners include San Diego's largest corporate employers, philanthropic organizations and non - profits, research institutes, and leading universities. The SDREDC also implements programs to help retain businesses, and lead efforts to bring new investment and new companies to the region. 2015 -06 -04 Agenda Packet Page 25 22 Urban Land Institute San Diego- Tijuana Partnership E.3 What: The 2013 Business Cluster Study recommended that the City par- ticipate in organizations, like the Urban Land Institute (UL13), to promote the opportunities available in Chula Vista. Currently, staff is actively in- volved in ULL The City Manager is a member of the National Product Council for University Development and the Interim Director of Econom- ic Development is on the board of the local ULI San Diego- Tijuana chap- ter as a member of its management committee and is also co -chair of the revitalization and reuse local product council. When: Attend monthly board, subcommittee meetings and business development industry events. Metrics: Attend 90% of all board and subcommittee meetings. Benefit: Collaboration with ULI provides staff the opportunity to meet and work with businesses leaders locally, nationally and internationally. 3. ULI is a 501(c) (3) nonprofit research and education organization supported by its mem- bers. Founded in 1936, ULI now has more than 33,000 members worldwide, representing the entire spectrum of land use and real estate development disciplines working in private enter- prise and public service. A multidisciplinary real estate forum, ULI facilitates an open ex- change of ideas, information, and experience among industry leaders and policy makers dedicated to creating better places. Urban Land Institute clean,tech E Clean Tech San Diego Partnership E.4 What: Participate as a Board Member of Clean Tech San Diego (CTSD). CTSD is a nonprofit member organization that positions the greater San Diego region as a global leader in the clean tech economy. CTSD fos- ters collaborations across the private - public- academic landscape, lead- ing advocacy efforts to promote clean tech priorities, and encouraging investment in the San Diego region. When: Attend bimonthly board meetings and business development industry events. Metric: Leverage our relationship to partner with CTSD partners on the development of a Bayfront energy infrastructure and to help define a scope of work for a citywide Smart City initiative. Benefit: Participation at meetings and events provides access to leaders in clean tech industry and provides opportunities for business attraction and investment in Chula Vista. Further, working with CTSD and their part- ners on the Smart City initiative will assist Chula Vista promote and ex- pand its clean tech industrial clusters. 2015 -06 -04 Agenda Packet Page 26 23 California Association for Local Economic Development Partnership E.5 What: The City became a member of the California Association for Local Economic Development (CALED4) in the fall of 2014 as a member of its Brownfield Committee. When: Attend quarterly board meetings and business development in- dustry events. Metrics: Attend 75% of all board meetings. Benefit: CALED works hard to advocate on behalf of its members by providing a voice at the state level. Each year, CALED monitors legisla- tion impacting economic development and adopts legislative priorities to further the mission of economic development practitioners. CALED supports its members through information, technical assistance, training, education, and research. 4. CALED has grown to over 800 members, representing cities, counties, state and federal agencies, economic development corporations, and the private sector. Supportive research includes data development and analysis, modeling, and policy analysis. Specific projects focus on sustainable development, regional competition, financing, and technological sup- port for economic development. C A� 1 L E�l s IFNI . u Team California Partnership E.6 What: The 2013 Business Cluster Study recommended the City join Team California5 as one of their Executive Board Members. The City will attend three tradeshows in key industry clusters (Advanced Manufacturing; Health & Wellness Services; Headquarters & Administrative Offices) and participate in monthly meetings and conference calls. When: On- going. Metric: Obtain a minimum of 10 qualified leads from each trade show (e.g., new business attraction) . Benefit: Team California provides a cost effective avenue for Chula Vista to build relationships with site selectors, corporate real estate executives and the site selection media by participating in tradeshows and advertis- ing in targeted publications. 5. The Team California Economic Development Corporation is governed by a board of direc- tors consisting of 33 representatives from each of the State's ten economic development marketing regions, state government agencies, utilities, local workforce investment boards and colleges and universities. Team California provides assistance to companies and site selection professionals engaged in site selection for new or expanding business facilities. 2015 -06 -04 Agenda Packet Page 27 24 Why is this important? Collaboration with BiNational organizations is essential to attract- ing businesses in both Chula Vista and Tijuana. The 2013 Business Cluster Study identified Tijuana as a location that is expected to triple its gross domestic product by 2025 because U.S. manufac- tures are beginning to consider bringing production back to the United States or closer locations. Chula Vista and Tijuana share similar industry clusters and having a synergistic relationship helps create a unique selling proposition for target clusters on the op- portunities available on both sides of the border. Program F.1 Memorandum of Understanding with Tijuana Economic Development Cor- poration What: The 2013 Business Cluster Study recommended the City enter into a Memorandum of Understanding with the Tijuana Economic Development Corporation (EDC) to define our cooperative relationship. The MOU will include ongoing outreach with Tijuana EDC to attract new businesses at various events and conferences. When: Monthly board meetings. Metric: Submit MOU to the City Council for approval by June 2016. Benefit: Participation at meetings and events provides opportunity to bring awareness to Chula Vista as a key player in the Cali -Baja Mega Region. "40 mega- regions account for two - thirds of global economic output and more than 85% of all global innovation" Richard Florida, WSJ 27 700 2 Million Binational Avg Engineering Combined Manufacturing Graduates per Year Population Companies in Tijuana CV &Tijuana LOA J 2015 -06 -04 Agenda Packet Page 28 25 Program F.2 Attend Binational Conference and Events What: Attend binational conferences and events to foster binational rela- tionships. Continue to bring awareness to Chula Vista's new development projects and opportunities by presenting at different binational board meetings (Tijuana EDC, CDT, Smart Border Coalition, SDR Mexican Business Center, SEDETI). When: June 2015 through June 2016. Metric: Attend 12 conferences and events annually. Benefit: Increase awareness about new development projects (Bayfront, University & Innovation District, Millenia etc) to increase investment and attract new opportunities. Program F.4 h Friendship Agreement with the City of Tijuana (1A at: Explore the benefits of developing a Friendship Agreement with the City of Tijuana that would establish stronger relationships between the two cities. When: June 2016. Metric: Define the benefits of a friendship agreement for consideration by the City Council. Benefit: Enable Chula Vista to have a closer relationship with the City of Tijuana giving access to the Binational Region and increasing opportunities for partnership. Program F.3 Participate with the Urban Land Institute San Diego- Tijuana BiNational Committee What: Attend and participate in the Urban Land Institute (ULI) Binational Committee. When: June 2015 through June 2016. Metric: Join ULI BiNational Committee and attended 6 meetings annually. Benefit: ULI Binational Committee is focused on enhancing the connection between San Diego and Mexico to increase binational participation in the San Diego- Tijuana District Council. Participation will allow us to network with professionals that are interested in strengthening binational ties and working together to bring awareness to the region. Program F.5 Host Binational Bus Tours What: Host binational bus tours to Mexico and Chula Vista in which we invite the Mayor, City Manager, Chula Vista Chamber of Commerce, South County EDC, San Diego Regional EDC, interested businesses, among other partners to tour either city. Bring awareness to the San Die- go -Baja California region so that key players in San Diego and Baja Cali- fornia are aware of Chula Vista's support for binational engagement. When: Annually. Metric: Hold 2 tours annually. Benefit: Bring awareness to the collaboration between Chula Vista and the Cali -Baja Mega Region as well as providing opportunity for Chula Vista businesses and partners to work binationally. 2015 -06 -04 Agenda Packet Page 29 26 Why is this important? The City of Chula Vista has a vibrant, young, and diverse popula- tion projected to grow 300 over the next 35 years (SANDAG Re- gional Growth Forecast) . This population spurt is due to the in- crease in available housing within Chula Vista. It is estimated that by 2050 there will be a 27% increase in available housing from 78,000 units to 106,999 total units (SANDAG). 2554,740 28F ,97Q 4130,Q "' 2014 Population J 2030 Population � 2050 Population SANDAG 2050 Regional Growth Forecast. 49,000 31,000 80,000 2014 Single 2014 Multi- 2014 Total Family Units Family Units Housing Units SANDAG 2050 Regional Growth Forecast. MEDIAN HOUSEHOLD INCOME 277o $0 - $34,999 437o $35,000 - $99,999 30% $100,000 - X200,000+ Esri Demographic and Income Report 2014. 2015 -06 -04 Agenda Packet Page 30 27 Why is this important? In 2013 Chula Vista con- ducted a Business Cluster Analysis which identified six key industries. These industries are what drive the City's economy and ' are elemental to the overall wellbeing of our community. 9,014 58**301 Chula Vista Employees in Businesses in Chula Vista 2014 (2014) 2015 -06 -04 Agenda Packet � f P PRA Chula Vista Employment - DD (2011-2014 Key Industry Sectors AW Administrative and Support Health Care and Social Assistance Professional, Scientific, and Technical Services Information Educational Services Manufacturing San Diego County Industry Employment Projections EDD (2022 Projections) Industry Sectors Educational Services Professional, Scientific, and Technical Services Administrative and Support Health Care and Social Assistance Information Manufacturing Change 29.50% 23.30% 16.90% 10.50% 6.90% 0.80% Change 36.20% 34.20% 24.70% 22.90% 15.10% -1.20% Page 31 4.4 Why is this important? Certified sites give companies the one thing that eve- ryone wants today more time. Site certification remains one of the most effective site marketing tools for economic development profes- sionals desiring to create a competitive advantage in successfully locating companies. Certifying sites con- firms site readiness, ranging from soil testing and enti- tlements to the installation of necessary infrastructure and utilities. This site readiness creates a benefit in the site selection process as it leverages job creation and attracts capital investment. For corporations desiring to locate facilities, access to certified sites presents a unique site screening ad- vantage that reduces overall site location risk, saves time, and reduces site development costs. These pre - qualified sites can be a big incentive for companies, especially those looking to move quickly on getting a new facility up and running. Working with a certified site that is "shovel- ready" can shave months off of a development schedule. That time - savings is a valuable commodity. A critical tool for successfully locating projects, leveraging job creation and attracting capital investment. Certified Site Qualifications: Environmental Studies Transportation Access Property Ownership Developable Footprint N Utility Readiness (H2O, gas, sewer, telecom) 2015 -06 -04 Agenda Packet Page 32 29 AREA GOAL April -June '15 July -Sept '15 Oct -Dec '15 Jan -March '16 April -June '16 A. BUSINESS SUPPORT PROGRAMS �1 A l . Tenant improvement Plan Check Process A2. Building Inspector Supervisor Site Visits A3. Business Ombudsman A4. FREBE Program A5. Utility Provider Team A6. Small Business Workshops and Trainin s Al. New Business Introduction Letter A8. CEO Roundtable A9. Broker Roundtable A 10. Key Industry Business Meetings A 11. Permit Fee Stud Al2. Labor Market Study B. BAYFRONT PROJECTS ■ IV ■ ■ ■ B I. RIDA Development Corp. Hotel/ Conference Center B2. Development Agreement w/ Pacifica Com anies B3. Bay Blvd & E St Hotel B4. H St & Marina Pkwy Retail Development C. WESTERN CV PROJECTS Cl. CFD C2. PBID extension C3. Gateway Phase III Office Space C4. New Automobile Point at Chula Vista Auto Park C5. Chula Vista Golf Course Market Study & RFP D. EASTERN CV PROJECTS D 1. University 501 (c)3 Documents D2. Request for Interest of University & Innovation District D3. Office & Commercial Space Millenia & Eastlake Bus. District D4. Hotel Development (EBP, Milliena, V12) D5. Retail Space in Millenia & San Miguel Ranch D6. Eastlake Business Park CUP's E. REGIONAL COLLABORATION PROGRAMS El. South County Economic Development Council E2. San Diego Regional Economic Development Corporation E3. Urban Land Institute E4. Clean Tech E5. California Association for Local Economic Development E6. Team California F. BI- NATIONAL COLLABORATION PROGRAMS Fl I. MOU w/ Tijuana Economic Development Corporation F2. Bi- National Conferences & Events F3. Urban Land Institute Bi- National Committee F4. Friendship Agreement w/ City of Tijuana . Bi- National Bus Tours 30