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Home My WebLink About2015-05-12 Item 8 - Written Communications _ ,� 8 - wr;tk,n Cornmunica.i-ibns s/iz�zois . . . Mark Livag 598 Port Harwick Chula Vista, CA 919103 M. Salas, P. Bensoussan, P. Aguilaz,J. McCann,S. Miesen 276 Fourth Avenue Chula Vista, CA 91910 Subject Item k8 ConsideraHon of amendments to the city's general plan and the Otay ranch general development plan, including a new development agreement involving portions of the Otay ranch freeway commercial planning azea 12. Dear Mayor and City Council Members, I would be here in person today to discuss this item directly with you, but my father-in-law is in the hospital having some surgery done and I need to be with my wife during this time. I have multiple concems with this proposed change,but the foremost is the loss of what is the only azea left in Chula Vista to be a destination shopping area that many other cities seem to be able to accomplish for their city's'. The city really needs such a place, both financially and for services for its residents, especially the ever growing eastem residence. I have attached some supporting documents that aze either d'uectly or derived from the planning packets submitted for the project for you to consider. Chula Vista should have place to shop like other dries. The incomes in the azea show it can support this type of shopping area. Do not give up on this potential,because it will be lost forever. If it cannot be done on this site, it will never be done anywhere in the city. Sincerely, ��G i�� %L Mark Liva "Very Concemed Citizen" PS I would propose that staff prepaze a SWOT analysis on all changes so that both sides of an item get equal consideration in their presentaHon. This will reduce the perception that City Statf are beholden to the developers or that they already concluded how it should be decided and there is little choice. SWOT Analysis of Otay Town Center Project Strengths Weakness • Proposal is ready now. • This is last shopping area in the city to • Includes 2 acre park with maintenance be a destination shopping center such not the responsibility of City, as Plaza Bonita, Parkway Plaza, Horton • Includes two new hotels. Plaza, Mission Valley, Fashion Valley, , North County Fair, Carlsbad Factory Stores, and San Ysidro Factory Stores. • Assumes hotels can only be developed if residential is allowed in the adjacent properties. • There will no trouble long-term in funding maintenance. What are the guarantees the funding mechanism will stand test of time. • Potential issues with parking in the shopping center for non-shoppers • Under service automotive retail in the area which was one of elements within the General Plan. • Market analysis did not include automotive, a clear category in the General Plan for this property. Opportunities Threats • 52.5 net revenue to the City annually. • $3.SM net revenue to the City annually • Reduction in traffic. would lost. • $395M of leakage (Demand exceed Supply) of retail dollars not captured or serviced within the 4 mile radius of the project. (note$93k annual median income in the same area as compared to$61k for the City of Chula Vista and the County which support this analysis) • Ridership of MTS would be lessened without a destination shopping area. Could hamper financial feasibility of the route. • The Millennium Projed not as attractive of spot not being close to a destination shopping area. • Otay Town Center reduced to only a local shopping center City of Chula Vista STRATEGIC PLAN ANNUAL REPORT About the Plan - In 2013 the City prepared a Strategic Plan. The goals are broad statements of what we are striving for in delivering services to our community.The five overarching goals are: Operationol Excellence Economic Vitality Healthy Community Strong and Secure Neighborhoods Connected Community The Plan identifies strategies and initiatives to support the core goals. Implementation of these strategies and iniHatives is how we achieve our shared vision of a vibrant and sustainable quality of life for Chula Vista residents and businesses. One of the key provisions of the Strategic Plan is for review and feedback on an annual basis. Reporting out to City Council,the community, and staff on our progress is an essentlal component of accountability. Summary of the year - This report shares some highlights from the 2013-2014 fiscal year. The City contlnues to provide stellar services every day to the community, and achieve significant advancements toward lon term oals. Lookin back on the last fiscal ear, there ��"`y` �ri � a. 6 g g y ��+`� �.£�'x.�"��- „��15 a are some common themes that stand out. �v a•A�� ; �... w.� � � PaRnerships - The City works with others to accomplish shared � � ��`� goals. The City has been able to increase or enhance service delivery '� w ' by working with other agencies, businesses, nonprofit organizadons, and community � groups. ' �� _ _` � Community engagement - This community is proud and participates in making it even better. Our citizens are contributing in the betterment of this community whether it is through volunteering, attending public meetings orjoining in a community celebretion. Innovation in piocess ond technofogy - The City is improving service �? ==� delivery through process improvement tools and technology. We e�� '� are not afraid to ask if there is a better way of doing things. L �� `rKb .f _ , - Looking Forward - A successful year does not mean that our work " ka;�z�as�•f-7 is done. The Annual Report process gives us the ability to look back in order to plan ahead for the upcoming fiscal year (2015/2016). 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Bass & Co. The Habit Burger Grill Gap Factory Store Forever 21 Guess Factory Store Pottery Barn Izod Crate and Barrel Jockey William Sonoma Joe's leans Dixieline Jones New York Brighton Collectibles ' Kate Spade New York Things Remembered Lacoste Golfsmith Lucky Brand The ContainerStore Michael Kors Motherhood Maternity Nautica Nike Factory Store P cSunVault Needed in the East side of the City Polo Ralph Lauren Factory Store Puma Courtney Tires Reebok Gas Station with automotive repair Theory Tommy Hilfiger Car Wash � Tommy Bahamas True Religion Brand Jeans Van Heusen Vince Wilsons Leather Zumiez