HomeMy WebLinkAboutAgenda Statement 1979/12/11 Item 07, 07A Item No. 07, 07A
12/11/79
Ordinance 1885 L
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CITY OF CHULA VISTA �
COUNC[L AGENDA STATEMEyT ttem No. �� �a
For meeting of 12/11/79
Public hearing - Consideration of establishing and levying an increased additional business
license tax upon the area included in the Parking & Business Improvement
. Area and to modify the boundaries of said area for the purpose of the
- • '� ' general promotion of retail trade
Ordinance /��j�- Establishing the adjustment of an additional business license tax and modi-
fication of the boundaries of the Parking and Business Improvement Area -
First Reading and Adoption
Submitted by: City Attorney
ITEM EXPLANAT[ON (4/5TH' S VOTE REQUIRED YES_ NO X )
The Town Centre Business and Professional Association has requested
that the City Council increase the additional business license tax
used for promoting retail, commercial and professional activities in -
the Town Centre area and that the boundaries of the improvement area
be expanded so that they will be coterminus with the Redevelopment
Project Area No . 1 .
The City Council on November 20, 1979 adopted a resolution setting
forth the increased additional business license tax as proposed, which
would double the additional tax presently being paid. However, the
$100 ceiling, placed upon the additional business license tax pursuant
to Ordinance No . 1715, would be retained . Therefore, no business would
be required to oay more than $100 in additional taxes .
The hearing on the matter is set•. for Tuesday, December 11 , 1979 . At
that t3me, Council will receive oral protests and any written protests
which have been filed with the City Clerk . The Finance Director should
examine the protests and determine if a majority protest, i .e . , the
nur.�er of businesses representing a majority of the general business
license taxes paid within the area , has been received . If there are
a significant number of protests, it may be advisable to continue the
matter to the Council Conference of December 13 to allow the Finance
Director to accurately evaluate those protests .
GDL: lgk Continued on Page Two . . . .
EXHIBITS
Agreement_ Resolution_ Ordinance X Plat_ Notification List_
Other ENVIRONMEN7AL DOCUMENT: Attached_ Submitted on
FINANCIAL IMPACT N/A
STAFF RECOMMENDATION Place Ordinance on First Reading and Adoption
BOARD/COMMISSION RECOMMENDATION
f�OUNCIL ACTION ��� � ��
/ �,..�� a�Cs�XZi'C
�gS by the City Council of
� Chula Vista;' Cafifornia
Dated ��' —�� _ � �
Form A-113 (Rev. 5/77)
Agenda Item No . 7, 7a
For the Meeting of 12/11/79
Page Two
However, at this time, the Board of Directors of the Town Centre Business
and Professional Association seem convinced that there will be no signifi-
cant protests and that it would be possible to summarily conclude that
those protests received do not constitute or represent the majority of
the general business license taxes oaid within the improvement area .
An ordinance has been prepared, which in accordance with Section 312 of
the City Charter, being an ordinance declaring the amount of money neces-
sary to be raised by taxation, shall take effect upon first reading .
/
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' BUSINESS IMPROVEMENT AREA DISTRICT
EXPENDITURES 1978
$5,642.00
Musical Sound S 234.00
Ad City Map 600.00
Spring Promotion 787.00
Summer Promotion 448.00
Fall Fair 1,199.00
Starlight Yule Parade 1,229.00
Newsletters 98.00
C.D.A. 496.00
Misc. Printing and Promotion 55?..00
EXPENDITURES 1979
56,548.00
Newsletters $ 261.00
Spring Promotion 441.00
(March/April)
Girls Club 100.00
Promotion (May) 304.00
Directory Ad 350.00
Grandopening Promotion 2,297.00
Starlight Yule Parade 1,850.00
C.D.A. 303.00
Subscriptions 49.00
Ribbons and Christmas Lights 329.00
Misc. Promotion and Printing 264.00
PROPOSED 1980 BUDGET - based on a maximum investment of $100.00 per
year per business in the expanded Business Improvement Area District
Valentine's Day $ 400.00
Washington's Birthday 800.00
Easter 400.00
Mother's Day 400.00
4[h of July 800.00
Back to School 600.00
Fall Promotion 900.00
Starlight Yule Parade 2,500.00
Christmas Decorations 5,000.00
Christmas Promotions 1,000.00
Subscriptions 50.00 i
C.D.A. 500.00
Coordinator 4 hrs. a day 4,150.00
Newsletter 500.00
C.V. 's Salute to Businesa 500.00
Misc. 500.00
TOTAL $19,000.00 $19,000.00
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