HomeMy WebLinkAboutAgenda Statement 1984/12/18 Item 8 COUNCIL AGENDA STATEMENT
Item 8
Meeting Date 12/18/84
ITEM TITLE: Resolution // 7 Approving Proposed Budget and
Achievement Report or the Downtown Improvement District
SUBMITTED BY: Director of Financed (4/5ths Vote: Yes No x )
REVIEWED BY: City Manager;
City Ordinance No. 1885 requires an annual report for the Downtown Improvement
District to be submitted to the City Council for approval . In addition, it
states that the City Council shall conduct an annual review of "the management
activities and achievements of the downtown improvement area and may hold a
public hearing to take testimony on such matters so as to ascertain the
desirability and necessity of continuing the downtown improvement area. "
The proposed budget for calendar year 1985 and an achievement report for
calendar year 1984 (Exhibit A and B, respectively) have been prepared by the
Town Centre Business and Professional Association. Having reviewed both
documents, it is my
RECOMMENDATION: That the City Council approve the proposed 1985 budget and
accept the 1984 report of achievements as submitted.
BOARDS/COMMISSIONS RECOMMENDATION: Not applicable.
DISCUSSION:
The Downtown Improvement District was formed to promote business activity and
to aid in efforts to make the area more attractive. The District's promotion
efforts are funded by a special assessment applied to each business or
profession in the District.
In 1984, four major promotions were carried out by the Town Centre Business
and Professional Association:
1 . Arts and Crafts Fair.
2. The Country Festival .
3. Chula Vista Founder's Day and Oktoberfest events were coordinated
with the Fiesta de la Luna.
4. The Annual Starlight Yule Parade.
In addition to advertising and promoting of special events in the District,
they kept District members informed of proposed City projects with a monthly
newsletter and employed an individual to provide coordination and technical
support of their efforts.
Page 2, Item 8
Meeting Date 12/18/84
The largest expenditures planned for 1985 are shown below:
1 . Advertising $4,000
2. Country Festival 4,500
3. Founder's Day 5,500
4. Downtown Coordinator (salary) 3,600
The remaining $6,450 is budgeted for the other promotional events, insurance,
attendance at California Downtown Association Seminars, and administrative
costs. A representative from the Town Centre Business and Professional
Association will be present to provide any additional information the City
Council requests.
FISCAL IMPACT: Approximately $10,600 is currently on hand to finance the
proposed 1985 budget. In addition $20,000 in special assessment receipts are
estimated for 1985. No cash flow problem is anticipated since 80% of the
total receipts usually come in during the first quarter of the calendar year.
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