HomeMy WebLinkAboutAgenda Statement 1983/12/20 Item 7 COUNCIL AGENDA STATEMENT
Item 7
Meeting Date 12/20/83
ITEM TITLE: Resolution ft '196' Approving Proposed Budget and
Achievement Report for the Downtown Improvement District
SUBMITTED BY: Director of Finance (4/5ths Vote: Yes No x )
REVIEWED BY: City Managed
City Ordinance No. 1884 requires an annual report for the Downtown Improvement
District to be submitted to the City Council for approval. In addition, it
states that the City Council shall conduct an annual review of "the management
activities and achievements of the downtown improvement area and may hold a
public hearing to take testimony on such matters so as to ascertain the
desirability and necessity of continuing the downtown improvement area."
The proposed budget for calendar year 1984 and an achievement report for
calendar year 1983 (Exhibit A and B, repsectively) have been prepared by the
Town Centre Business and Professional Association.
RECOMMENDATION: That the City Council approve the proposed 1984 budget and
accept the 1983 report of achievements as submitted.
BOARDS/COMMISSIONS RECOMMENDATION: Not applicable.
DISCUSSION:
The Downtown Improvement District was formed to promote business activity and
to aid in efforts to make the area more attractive. The District' s promotion
efforts are funded by a special assessment applied to each business or
profession in the District.
In 1983, three major promotions were carried out by the Town Centre Business
and Professional Association:
1 . The KSON Country Festival.
2. The Chula Vista Founder' s Day and Oktoberfest events were coordinated
with the Fiesta de la Luna.
3. The Annual Starlight Yule Parade.
In addition to advertising and promoting of special events in the District,
they kept District members informed of proposed City projects with a monthly
newsletter and employed an individual to provide coordination and technical
support of their efforts.
Page 2, Item
Meeting Date T ')7$3
The largest expenditures planned for 1984 are shown below:
1. Advertising $6,000
2. Country Festival 4,500
3. Founder's Day 4,500
4. Downtown Coordinator (salary) 3,600
The remaining $5,850 is budgeted for the other promotional events, attendance
at California Downtown Association Seminars, and administrative costs. A
representative from the Town Centre Business and Professional Association will
be present to provide any additional information the City Council requests.
FISCAL IMPACT: Approximately $4,000 is currently on hand to finance the
proposed 1984 budget. In addition $22,500 in special assessment receipts are
estimated for 1984. No cash flow problem is anticipated since 80% of the
total receipts usually come in during the first quarter of the calendar year.
WPC 0156G
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by the City Council of
Chula Vista, California
Dated " 0 -
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