HomeMy WebLinkAboutReso 2015-062 RESOLUTION NO. 201�-062
RESOLUTION OF THE CITY COUNCIL OF THE CITI' OF
CHULA VISTA ACCEPTING BIDS AND AA'ARDLNG A
CONTRACT FOR THE `�USED MOTOR OIL A�'D FILTER
RECYCLII�'G MEDI_A CAMPAIGN" TO A4JE T4ARK.ETIIvG
SERVICES FOR MEDIA BUYING. EDUCATI01�' A?�'D
PR0�40TIOI�. AND GRAPHICS SUPPORT II�' THE AA90L?vT
OF �600.000
�'HEREAS. Public Resources Code sections 40000 et seq. authorizes the Department of
Resources Recvdins and Reco��erv (CalRec��cle) to administer ��arious erant programs in
furtherance of the State of Califomia`s efforts to reduce. reuse. and rec��cle solid ��aste eenerated
in the state, thereb�� preservine landfill capacity and protectine public health and safety and the
em ironment: and y
VIHEREAS, the Califomia Oil Rec}�cline Enhancement Act (Act), administered bv
Ca1Rec�cle. is a la��� desiened to reduce the potential for illeeal disposal of used lubricating oil
bv increasina used motor oil and filter collection: and
N'HEREAS, the Act pro�ides funding to jurisdictions solel�� for the purpose of
establishine and maintainina a nen��ork of local used motor oil and filter collecrion and recvcline
opportunities, fundine outreach efforts designed to inform and motivate the public to rec��cle
used motor oil and filters. and use re-refined motor oil in their��ehicles and equipment: and
�1%HEREAS. the Cih� of Chula Vista. as the lead aeencv for the South Ba�� and East
County jurisdictions Used Oil Proeram (Coronado. EI Cajon, lmperial Beach, La Mesa, Lemon
Grove. National Citv, and Santee), applied for and ��as awarded a t��o-��ear, reimbursable grant
from CalRecvde for �916.800 to��-ards this �i�ork: and
WHEREAS, this erant is supplemental to the ���ork of the existing program b}� increasine
education and outreach activities throueh various mediums such as commercials. coordinated
outdoor ad��ertisine, and continued funding suppon for a regional informational hotline and
online database: and
VJHEREAS. on Januarv 14. 201�, the Em ironmental Services Section of the Public
V�'orks Department posted an RFP for media bu�ine services in the amount of�600,000: and
�1'HEREAS. on Januan- 29. 201�_ the Purchasing Manaeer received se��en (7) sealed bids
for the Used Motor Oil and Filter Recvcling Media Campaign for media buying. education and
promotion, and graphics support; and
WIIEREAS, the seven (7) sealed bids were received from the follo�eins aQencies:
Ark Mazketine & Media Solutions. Bro��n D4arketina Strateeies. Cook R Schmid. KHB
Marketing Group, n4ancuso Media_ I�4JE A4arketing Services, and The Starmack Group; and
Resolution No. 2015-062
Page No. 2
WHEREAS; all bids were evaluated for their capacity to bring creative design and added
value to the campaign; and
WHEREAS, interviews of the top three candidates, MJE Marketing Services, Brown
Marketing Strategies. and Ark Marketing & Media Solutions, were performed on February ]3;
2015; and
WHEREAS, MJE Marketing Services proved to be the most competitive agency.
NOW, THEREFORE, BE IT RESOLVED by the City Council of the City of Chula
Vista, that it accepts bids and awards a contract for the Used Motor Oil and Filter Recycling
Media Campaign to MJE Marketing Services for media buying, education and promotion, and
graphics support in the amount of $600,000, between the City and MJE Marketing Services, in
the form presented, with such minor modifications as may be required or approved by the City
Attorney, a copy of which shal] be kept on file in the office of the City Clerk, and authorizes and
directs the Mayor to execute same.
Presented by Approved as to form by
, �
Anne Steinberger G en R. Googi� 1
Marketing & Communications Manager Cit orney �
Richard A. Ho i
Director of Public.� orks
Resolution No. 201�-062
Paee No. 3
PASSED. .APPROVED. and .ADOPTED b�� the Cit� Council of the Cit� of Chula Vista.
Califomia. this 17th da�� of n4arch Z01� b� the follo���ine vote:
Al'ES: Councilmembers: Bensoussan. MeCann. Miesen and Salas
I�'.AYS: Councilmembers: I�'one
ABSEI�'T: Councilmembers: Aeuilar
�
I�9arv Sa . �4a��or
ATTEST:
� �
Donna R. Norris. CD . Cirv Clerk
STATE OF CAL[FORI�'IA )
COUI`iTY OF SAN DIEGO )
CITY OF CHULA VISTA )
1. Donna R. Norris. Citv Clerk of Chula Vista. Califomia. do herebvi certif�� that the foreeoin�
Resolution No. 201�-062 ���as dul�� passed. approved. and adopted b} the Cin Council at a
re�ular meetina of the Chula Vista Cit�� Council held on the 17th da�� of March 201�.
E�ecuted this 17th dav of A4arch 201>.
�(��� / �°
Donna R. 1�'orris. CMC. Cim Clerk